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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Kentucky Wildcats -- SEC Country
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Konten disediakan oleh Kentucky Wildcats -- SEC Country. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kentucky Wildcats -- SEC Country atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Tandai semua (belum/sudah) diputar ...
Manage series 1409731
Konten disediakan oleh Kentucky Wildcats -- SEC Country. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kentucky Wildcats -- SEC Country atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Podcast by Kentucky Wildcats -- SEC Country
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6 episode
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Kentucky Wildcats -- SEC Country
1 Episode 156: Curtis' last episode and update from the Nike Hoop Summit 28:56
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Updates from Nike Hoops Summit
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Kentucky Wildcats -- SEC Country
1 Episode 155: Tyrese Maxy update and Keldon Johnson interview 23:33
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Kyle Tucker and Curtis Burch discuss Tyrese Maxey possibly coming to Kentucky and reclassifying. Plus an interview with Keldon Johnson
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Kentucky Wildcats -- SEC Country
1 Episode 154: SGA & SKJ leave Kentucky 25:30
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Kyle Tucker and Curtis Burch discuss the departures from the Kentucky team. Plus Kyle says good bye to the listeners
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Kentucky Wildcats -- SEC Country
Episode 153: EJ Montgomery is a Cat by Kentucky Wildcats -- SEC Country
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Kentucky Wildcats -- SEC Country
1 Episode 152: Discussing Kevin Knox's decision 28:22
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Joe Mussatto and Curtis Burch discuss Kevin Knox's decision to go to the NBA. Plus an update from UK Football and other random topics including Joe's golf game.
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Kentucky Wildcats -- SEC Country
1 Episode 151: Latest on NBA decisions and football open practice observations 30:46
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Joe Mussatto and Curtis Burch discuss the latests on UK basketball decisions. Then they
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