Avidly Talks podcast

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Menambahkan eight tahun yang lalu

Konten disediakan oleh Avidly HubSpot Solutions. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Avidly HubSpot Solutions atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Vanished

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Lost on Route 66: The Disappearance of Diana Hayes 6:47

7 weeks yang lalu6:47

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6:47

Was she the victim of foul play, an accident, or did she choose to disappear? In this episode of The Vanished, we retrace Diana’s last known movements, strange witness accounts, and the lingering mystery that has never been solved or.. was never meant to be solved.

Avidly Talks

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'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

150 episode

#Business #Rikki Leat #Digital 22 Online Ltd

Avidly Talks

updated 5 hari yang lalu

Beranda serial•Feed

150 episode

#Business #Rikki Leat #Digital 22 Online Ltd

Semua episode

Avidly Talks

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147 - Keeping your CRM fighting fit with Andrew Thomas | Avidly Talks 31:19

5 hari yang lalu31:19

31:19

Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for better outcomes. Additionally, they touch on the new lead scoring model and its implications for CRM users, concluding with insights on upcoming events related to CRM management. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks

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146 - The ROI of patience - Nordic Growth Summit preview with Amina Kristensen | Avidly Talks x Nordic Growth Summit 28:41

12 hari yang lalu28:41

28:41

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies. Tickets available at www.nordicgrowthsummit.tech…

Avidly Talks

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145 - The future of inbound marketing with Brian Halligan's AI Avatar | Avidly Talks 12:10

19 hari yang lalu12:10

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Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as a tool for building authenticity not a replacement for being genuine. Give Brian a call here: https://www.delphi.ai/bhalligan/call In this episode of Avidly Talks , we dive into the fascinating world of AI and leadership with none other than Brian Halligan—well, sort of. We explore insights from his AI-powered avatar, trained on years of his expertise and vision. How does AI replicate thought leadership? What does this mean for the future of business strategy and marketing? Join us as we push the boundaries of technology and intelligence in an engaging, thought-provoking conversation.…

Avidly Talks

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144 - How to channel your inner Sherpa and make more sales with Alan Versteeg | Avidly Talks 33:37

26 hari yang lalu33:37

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In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with customers, the role of technology in sales, and the cultural nuances that can affect sales practices. Ultimately, Alan advocates for a mindset shift in sales, where the focus is on creating value and building genuine connections with customers. About Alan: Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners. Alans Website: https://www.growthmattersintl.com/ Alan Versteeg on Linkedin: https://www.linkedin.com/in/alanversteeg/ Get your free copy: The Catastrophic State of Sales Coaching http://www.salesgrowthmatters.com/ Avidly HubSpot Solutions on Linkedin: ⁠https://www.linkedin.com/company/avidly-hubspot-solutions/?viewAsMember=true…

Avidly Talks

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143 - 99 Problems but a HubSpot Update aint 1 | Avidly Talks 15:00

5 weeks yang lalu15:00

15:00

In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and leveraging data for business growth.takeaways HubSpot released 99 updates in January. AI features are designed to reduce cognitive workload. New activity summaries on records improve efficiency. Content remixing now includes email as a starting point. Co-Pilot integration allows seamless use across platforms. The updates aim to enhance user experience and productivity. Understanding AI limitations is crucial for effective use. Archiving properties in CRM helps maintain organization. The Nordic Growth Summit will provide actionable CRM insights. Feedback on episode format is encouraged for future discussions.…

Avidly Talks

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142 - Podcast tips we've learned from winging it for over 10 years | Avidly Talks 41:02

6 weeks yang lalu41:02

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Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks

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141 - SEO and search aren't broken, the internet is with Dale Bertrand | Avidly Talks 30:00

7 weeks yang lalu30:00

30:00

Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes the shift from traditional SEO practices to a more nuanced approach that prioritizes conversational content and audience engagement. Dale Bertrand on LinkedIn: https://www.linkedin.com/in/dalebertrand/ What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠ Follow us on Linkedin: ⁠⁠⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠…

Avidly Talks

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140 - Customer Onboarding and Success in B2B SaaS with Arrows CEO Daniel Zarick | Avidly Talks 32:13

8 weeks yang lalu32:13

32:13

Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the significance of transparency and trust in building lasting customer relationships. Arrows: https://arrows.to/ Daniel Zarick on LinkedIn: https://www.linkedin.com/in/danielzarick/ What can we do for you and your business? Let's chat! ⁠⁠https://www.avidlyagency.com/hubspot⁠⁠ Follow us on Linkedin: ⁠⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠…

Avidly Talks

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139 - Stand the F*CK out in marketing with the amazing Louis Grenier | Avidly Talks 56:18

9 weeks yang lalu56:18

56:18

Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls marketers face, particularly the feeling of overwhelm, and how to overcome these challenges through foundational insights and effective positioning. In this conversation, Paul and Louis delve into the intricacies of effective marketing strategies, emphasizing the importance of understanding market positioning, creating meaningful differentiation, and leveraging customer triggers. They discuss the shift back to foundational marketing principles amidst a rapidly changing landscape, highlighting the significance of emotional needs and irrational struggles in consumer behavior. The dialogue culminates in practical advice for marketers to channel existing demand and focus on core principles rather than getting lost in trends. Get the book: https://book.stfo.io/?srsltid=AfmBOoofr0dTtUwNaM5XXa34ldvADob…

Avidly Talks

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138 - Worried about your WordPress? How to choose the right CMS | Avidly Talks with Romi Dexter & Nick O'Neill 36:41

9 weeks yang lalu36:41

36:41

🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill In Episode 138 of Avidly Talks , Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring security vulnerabilities to spiraling maintenance costs, they uncover the hidden challenges of relying on open-source platforms. The discussion expands to compare other leading CMS options like HubSpot, Squarespace, and Wix, weighing their strengths, limitations, and suitability for different types of projects. Romi and Nick share practical strategies for future-proofing your website, ensuring security, and making informed decisions about your platform to meet both current and future needs. If WordPress has you worried or you're struggling to pick the best CMS for your business, this episode is packed with insights you can't afford to miss. Tune in now to Avidly Talks ! 🌟…

Avidly Talks

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137 - SPECIAL EP Marketing in 2025: Predictions, wants and needs for the new year | Avidly Talks 32:12

13 weeks yang lalu32:12

32:12

SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation highlights the need for marketers to adapt to rapid changes and focus on authenticity and connection with their audience. | Avidly Talks, marketing, AI, content saturation, social media, audience engagement, trends, authenticity, newsletters, digital marketing |…

Avidly Talks

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136 - Building B2B Communities, tackling AI and strategies for 2025 with Danielle Messler from Exit 5 | Avidly Talks 43:32

14 weeks yang lalu43:32

43:32

In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among marketers, addressing feelings of isolation and providing valuable resources for professional growth. In this conversation, Danielle discusses the integration of AI in content creation, the dynamics of the B2B marketing community, and the importance of building relationships through newsletters. She emphasizes the need for strategic planning in marketing budgets for 2025 and warns against random acts of marketing that lack direction. The discussion highlights emerging trends in B2B marketing, including a shift towards more personalized marketing experiences and the value of actionable insights in newsletters. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks

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135 - How to start building a personal brand and employee advocacy on social with Keira Penney | Avidly Talks 37:20

15 weeks yang lalu37:20

37:20

This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies. Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/ Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/…

Avidly Talks

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134 - Mastering Remote Marketing Teams: Insights from Rachel Leist, HubSpot VP | Avidly Talks 37:33

16 weeks yang lalu37:33

37:33

Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and the nuances of hiring and managing diverse teams across different regions. In this conversation, Rachel Leist discusses the challenges and strategies of managing remote teams, emphasizing the importance of communication, building connections, and fostering a culture of curiosity and openness. She shares insights on adapting to remote work, the significance of providing context for tasks, and the necessity of welcoming new team members effectively. Rachel also highlights the value of asking questions and maintaining a strong team culture to drive business results.…

Avidly Talks

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133 - Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand 34:55

17 weeks yang lalu34:55

34:55

'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/…

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