What It Means: A Forrester podcast

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Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18

9 hari yang lalu42:18

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42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

What It Means: A Forrester Podcast

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Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

150 episode

#Business News #Vice President #Forrest #News

What It Means: A Forrester Podcast

60 subscribers

updated 8 hari yang lalu

Beranda serial•Feed

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

150 episode

#Business News #Vice President #Forrest #News

Semua episode

What It Means: A Forrester Podcast

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Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal 17:57

8 hari yang lalu17:57

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In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.

What It Means: A Forrester Podcast

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Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers 27:33

22 hari yang lalu27:33

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In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.…

What It Means: A Forrester Podcast

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Coming Next Week: What It Means, 2.0 1:09

29 hari yang lalu1:09

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There are some exciting changes coming to Forrester’s What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.

What It Means: A Forrester Podcast

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Put Employees At The Center Of Your AI Strategy 27:03

6 weeks yang lalu27:03

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What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.

What It Means: A Forrester Podcast

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Encore Presentation: Get Your AI Aligned 20:57

7 weeks yang lalu20:57

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The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.…

What It Means: A Forrester Podcast

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Finally, An Alternative To 3LOD: Meet Continuous Risk Management 31:24

8 weeks yang lalu31:24

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For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.…

What It Means: A Forrester Podcast

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Taming B2B Buying Mayhem 29:07

9 weeks yang lalu29:07

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Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.…

What It Means: A Forrester Podcast

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How Can B2B Marketers Adapt To Changing Search Behaviors? 17:38

10 weeks yang lalu17:38

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As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Principal Analyst Lisa Gately shares her advice and previews her session on the topic at Forrester’s B2B Summit North America.

What It Means: A Forrester Podcast

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How The Latest Semiconductor Trends Could Impact Your Tech Strategy 22:27

11 weeks yang lalu22:27

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What are the latest trends in the semiconductor industry, and what does it mean for your technology plans? Senior Analyst Alvin Nguyen discusses the latest semiconductor advancements and market dynamics in this episode of What It Means.

What It Means: A Forrester Podcast

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AI Agents Vs. Agentic AI: Definitions And Use Cases 32:20

12 weeks yang lalu32:20

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What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister discuss the nuances of the two and use cases for both.

What It Means: A Forrester Podcast

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How Coach-Like Managers Build Better Teams 32:57

13 weeks yang lalu32:57

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What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coaching behaviors can empower teams for long-term success. They also preview their session on the topic at Forrester’s upcoming B2B Summit North America.…

What It Means: A Forrester Podcast

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The Return Of Infrastructure: Building An AI Base 31:29

14 weeks yang lalu31:29

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How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of the latest tech infrastructure trends and predictions tech leaders should know as they build out their AI strategies.

What It Means: A Forrester Podcast

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Procurement’s New Role In Driving Sustainability And Accessibility 34:41

15 weeks yang lalu34:41

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Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani discuss the opportunities for enterprises to align their procurement strategies with ESG and accessibility compliance goals.

What It Means: A Forrester Podcast

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A New Era For Crypto? 38:41

16 weeks yang lalu38:41

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Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoassets, the state of regulation, and potential applications and risks.…

What It Means: A Forrester Podcast

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Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards 31:01

17 weeks yang lalu31:01

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What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy Impact Award, Best Buy and First Student.

What It Means: A Forrester Podcast

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Encore Presentation: How Should Business And Tech Leaders Spend In 2025? 31:31

18 weeks yang lalu31:31

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Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Group Research Directors Stephanie Balaouras, Keith Johnston, and Srividya Sridharan dive into Forrester’s Budget Planning Guides’ recommendations for tech, marketing and sales, and customer experience (CX) leaders.…

What It Means: A Forrester Podcast

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Marketers’ Data Deprecation Denial 31:31

20 weeks yang lalu31:31

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Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.…

What It Means: A Forrester Podcast

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Unleashing Innovation Through Creativity 28:05

21 weeks yang lalu28:05

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Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.

What It Means: A Forrester Podcast

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It’s Time To Think Beyond Marketing-Sales Alignment 32:55

22 weeks yang lalu32:55

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Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.

What It Means: A Forrester Podcast

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B2B Buying In The Age Of GenAI 20:39

24 weeks yang lalu20:39

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Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.

What It Means: A Forrester Podcast

34 weeks yang lalu30:58

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What are the most compelling AI use cases in the public sector, and what are some of the challenges? Find out as Principal Analyst Sam Higgins shares insights on the current state and future outlook for AI in the public sector globally.

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