Engagement Fundraising: How To Raise More Money At Lower Costs podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Engagement Fundraising: How to Raise More Money at Lower Costs

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Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts. Presented by MarketSmart, LLC. Learn more at www.imarketsmart.com.

45 episode

#Government #Fundraising #Major #Non-Profit #Careers #Business #MarketSmart, LLC #LLC #Gifted #Planning

Engagement Fundraising: How to Raise More Money at Lower Costs

15 subscribers

updated 6 tahun yang lalu

Beranda serial•Feed

45 episode

#Government #Fundraising #Major #Non-Profit #Careers #Business #MarketSmart, LLC #LLC #Gifted #Planning

Semua episode

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Fundraising Climate Change is Here! (EF-S04-E04) 18:08

6 years yang lalu18:08

18:08

Fundraising climate change is here! Learn what this means for you and your organization. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

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Channel Fragmentation (EF-S04-E03) 9:31

6 years yang lalu9:31

9:31

We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.…

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The Consideration Process for Major Donors and Legacy Supporters (EF-S04-E02) 25:51

6 years yang lalu25:51

25:51

Learn about the consideration process that major donors and legacy supporters go through as they determine who they want to give to. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

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Let Your Donors Opt-In (EF-S04-E01) 16:36

6 years yang lalu16:36

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Learn just how important letting donors opt-in is and the value of treating your donors how you’d like to be treated. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com .

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The War for Fundraising Talent with Jason Lewis (EF-S03-E10) 30:01

6 years yang lalu30:01

30:01

Jason Lewis, the author of the War for Fundraising Talent, joins Greg and Tim to discuss the value of a thank you call, fundraising conferences, and much more. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. The War for Fundraising Talent: And How Small Shops Can Win is available on Amazon and wherever books are sold.…

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What Data Fundraisers Want to Qualify and Prioritize Donors (EF-S03-E09) 15:50

6 years yang lalu15:50

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Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach. Greg and Tim discuss the findings in this episode. The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/ Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.…

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What To Do When A Donor Won’t Accept Your Outreach (EF-S03-E08) 20:53

6 years yang lalu20:53

20:53

Learn what to do when a supporter notifies you that they left your organization in their estate plan, but won’t take your calls. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com .

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Being a Frontline Fundraiser with Dan Shephard (EF-S03-E07) 27:11

6 years yang lalu27:11

27:11

Learn what it means to be a “frontline” fundraiser with special guest, Dan Shephard. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. Learn more about Dan at www.thefrontlinefundraiser.com.

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It’s Time to Ditch Fundraising Personas (EF-S03-E06) 13:44

6 years yang lalu13:44

13:44

It’s time to ditch fundraising personas. Learn why value is such an important thing to offer donors in this episode. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

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Success and Happiness (EF-S03-E05) 23:08

6 years yang lalu23:08

23:08

What is success and happiness and how can fundraisers win by working towards a lifestyle of being both successful and happy? Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

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Who Is This Guy? (EF-S03-E04) 38:29

7 years yang lalu38:29

38:29

Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

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Engagement Fundraising in Action with Erin Troia (EF-S03-E03) 38:55

7 years yang lalu38:55

38:55

Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.…

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To Fundraise is Human (EF-S03-E02) 20:01

7 years yang lalu20:01

20:01

Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

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What Everyone Is Missing About The Giving USA 2018 Annual Report (EF-S03-E01) 14:22

7 years yang lalu14:22

14:22

Learn what everyone is missing about the 410 billion dollars in giving as reported by Giving USA’s 2018 annual report. Learn more about MarketSmart at www.imarketsmart.com.

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The Day of Reckoning (EF-S02-E10) 19:07

7 years yang lalu19:07

19:07

The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready. Learn more about MarketSmart at www.imarketsmart.com

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Fundraising Climate Change (EF-S02-E09) 14:20

7 years yang lalu14:20

14:20

The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at www.imarketsmart.com.

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Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08) 32:30

7 years yang lalu32:30

32:30

Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her business as well as some more prospect research topics. Learn more about MarketSmart at www.imarketsmart.com.…

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Using Facebook to Acquire Donors with Mark Santiago (EF-S02-E07) 32:17

7 years yang lalu32:17

32:17

Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. Learn more about MarketSmart at www.imarketsmart.com. For more info about how Converge helps Nonprofits get more donors, visit: www.Converge.Digital. You can also download his free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint…

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Silver BBs and Culture with Andrew Olsen (EF-S02-E06) 33:56

7 years yang lalu33:56

33:56

Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets and unicorns and instead why it takes a lot of little things to make a big impact. Learn more about MarketSmart at www.imarketsmart.com.…

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Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) 31:02

7 years yang lalu31:02

31:02

We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed. Learn more about MarketSmart at www.imarketsmart.com and Jim Langley at www.langleyinnovations.com.…

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Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04) 16:28

7 years yang lalu16:28

16:28

We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more. This is just the first part of the conversation, stay tuned for the next episode for the rest! Learn more about MarketSmart at www.imarketsmart.com. Learn more about Jim Langley at langleyinnovations.com.…

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How It Feels To Be A Donor with Jen Willett (EF-S02-E03) 30:07

7 years yang lalu30:07

30:07

We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at www.imarketsmart.com.

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Why Fundraisers Won’t Call Major Donors (EF-S02-E02) 28:26

7 years yang lalu28:26

28:26

On today’s episode we continue our discussion on phone calls. The big topic this week is why fundraisers are afraid to call major donors. Make sure to listen to the season 1 finale for the first part of this discussion.

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Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (EF-S02-E01) 20:41

7 years yang lalu20:41

20:41

Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising. Learn more about MarketSmart at www.imarketsmart.com.…

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Making Fundraising Phone Calls (EF-S01-E20) 31:24

7 years yang lalu31:24

31:24

On today’s episode we talk about phone calls; who should be answering your phone, how best to initiate a conversation and much more. Learn more about MarketSmart by visiting www.imarketsmart.com.

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LinkedIn for Fundraisers (EF-S01-E19) 32:40

7 years yang lalu32:40

32:40

On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at www.imarketsmart.com.

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Creating the Disney Experience (EF-S01-E18) 32:51

7 years yang lalu32:51

32:51

On today’s episode we discuss creating the Disney experience for your donors. Visit www.imarketsmart.com for more information about MarketSmart.

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What’s Next for Engagement Fundraising? 1:08

7 years yang lalu1:08

1:08

A quick announcement about what’s next for the Engagement Fundraising Podcast. Learn more about MarketSmart at www.imarketsmart.com.

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Creating Your Fundraising Caseload - Part 2 (EF-S01-E17) 16:51

7 years yang lalu16:51

16:51

On today’s episode we continue discussing creating a strong fundraising caseload. Learn more about MarketSmart at www.imarketsmart.com.

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Creating Your Fundraising Caseload - Part 1 (EF-S01-E16) 30:51

7 years yang lalu30:51

30:51

On today’s episode we discuss creating a strong fundraising caseload. As you’ll hear, we dive pretty deep into this topic, so this discussion is split into 2 episodes. Stay tuned next week for the conclusion to this discussion. Learn more about MarketSmart at www.imarketsmart.com.

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