The Commerce Marketer Podcast: Talking ECommerce, Email Marketing, Retail, And More podcast

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The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

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Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.

82 episode

#Business #Email #Marketing #Commerce #Ecommerce #Mobile #Social #Retail #Strategy #Best Podcasts #Cart #Bronto Marketing Platform #Practice #Abandoned

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

updated 5 tahun yang lalu

Beranda serial•Feed

82 episode

#Business #Email #Marketing #Commerce #Ecommerce #Mobile #Social #Retail #Strategy #Best Podcasts #Cart #Bronto Marketing Platform #Practice #Abandoned

Semua episode

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Ep. 071: How to Survive Tariffs and Plan For What’s to Come 40:58

5 years yang lalu40:58

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Ep. 070: How Walmart Uses Social to Drive Local Store Traffic 46:51

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Ep. 069: Commerce Trends to Watch in 2020 42:17

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Ep. 068: How Pact Clothing Uses Sustainability in Marketing 36:07

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Ep. 067: How to Grow Your Instagram Followers 1:06:22

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Ep. 066: Future Retail Technologies Around the Globe 54:59

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Ep. 065: Inside Commerce: Stories, Lessons Learned, and What’s Next? 51:18

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CEO of MIVA and author of Dragonproof Ecommerce Rick Wilson joins me on this episode of “The Commerce Marketer Podcast” to share his perspective on the state of ecommerce and the consumer landscape. Wilson also hosts the “Protecting Your Online Business Podcast,” where he recalls stories and lessons learned from more than 20 years in ecommerce. Wilson starts by discussing what he thinks is the “end of the beginning of the ecommerce landscape” and retailers’ problem with free shipping and returns (5:00). Next, Wilson describes how the dot-com bust changed best practices, which new ones are transforming (7:10) and lessons to learn other brands’ mistakes (10:45). He then talks through modern marketing strategies and how to see into your own marketing blind spots (16:15). Wilson shifts gears to discuss effective meeting structures and how Amazon can be a catalyst for positive change (29:00) before predicting what Amazon and ecommerce will look like in the future (33:00). He goes on to theorize about the impact of AR and VR (38:40), the role "headless commerce" will play (42:00), and the most interesting ecommerce development of the past 20 years (44:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz MIVA: Website: https://www.Miva.com/ Email: Rwilson@Miva.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com…

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Ep. 064: A Blueprint for a Successful Product launch 57:27

5 years yang lalu57:27

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I’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launches a year bring value (8:00) and the benefits of having the same SKUs for both your website and retail partners (12:00). Luke shifts to why customer reviews and YouTube influencers are a vital part of their launch strategy (15:20), discussing the most valuable types of on-site content (18:50) and elements of a successful YouTube video (21:00). Next, Luke dissects paid ad strategies and how opportunities on marketplaces impact a launched product’s ROI (24:10). He then discusses the importance of product reviews and his strategy for collecting early reviews (26:40) before wrapping up with contingencies for launches that don’t go as planned (33:20). He finishes by sharing some launch strategy pitfalls (39:30) and the biggest mistakes he sees other companies make when launching their own products (43:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz New Air: Website: https://www.NewAir.com/ Luke Peters: https://www.linkedin.com/in/luke--peters/ Email: Luke@RetailBand.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com…

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Ep. 063: Augmented Reality and 3D in E-Commerce 41:45

5 years yang lalu41:45

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I’m joined by Carson Finkle, CEO at Tenth Street Hats, to discuss using augmented reality (AR) and 3D product imaging on websites. Carson starts by describing their target audience and why they tested AR on their website (3:00). He explains what the experience looks like for the end-user and why they went with a web-based approach instead of an app-based one (4:50). Carson then explains why they tested AR on their website (7:30) and what the setup process was like (9:00). Carson then breaks down cost considerations (10:20) and balancing these costs with traditional content creation (11:00). Next, he shares results from products that used the AR functionality (11:40). Carson dives into using style quizzes to deliver a unique welcome series experience and other ways they bring awareness to their AR functionality (14:15). He discusses why they removed discounts for consumers who shared their AR-generated photos on Instagram, how they envision using AR to expand their customer base (18:30) and the most surprising thing learned after implementing AR and 3D imaging tools (21:20). Carson then shifts to the customer experience, describing their buy now, pay later option (22:30) and what he sees as the next step for improving online shopping experiences (24:00) before ending with their most successful digital marketing tactics (33:30). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Tenth Street Hats: Website: https://www.tenthstreethats.com/ Carson Finkle: https://www.linkedin.com/in/carson-finkle-%F0%9F%8E%A9-16762b17/ Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com…

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Ep. 62: Video in Email Marketing Has Finally Arrived 38:52

5 years yang lalu38:52

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Bob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bob then dives into how to use data, such as location and time of day, to make video even more relevant to subscribers (8:30). He then shares video content test results (11:00) and advice on optimizing messages based on those results (12:45), and then how the video experience differs from animated GIFs (15:50). He covers how to handle email clients that don’t support video (17:00), offers examples of how retailers using video in email (18:00), and what to expect when using video (19:40). Finally, Bob offers advice on how to get started using video in your email marketing, from selecting content and tools to overcoming time constraints with AI (23:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Playable: Website: http://www.Playable.video Bob Hitching: Bob@Playable.video.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com…

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Ep. 061: Preparing Email Marketing for the Holidays 38:13

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In this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year’s season (1:45), then covers the most appealing discounts and how to integrate them into your email planning (4:30). Greg then discusses the benefits of running daily deals and category-specific promotions (5:00) and how free shipping factors into these promotions’ success (6:00). Greg explores consumer expectations of free shipping, details how free shipping can generate sales (8:00), and shares ways to promote free shipping with subject lines (13:00) — he “wraps up” the promotional segment with tips on BOPIS (14:00), free gifts and loyalty points (15:00). Next, he breaks down how the Cyber Five has expanded into a ten-day marketing period (17:00) and Cyber Monday strategies (21:30) before sharing five key holiday planning items (28:00) and lifecycle message considerations for the holidays (30:00). He ends with a single email tip to give you an edge on the competition (36:00). For more holiday resources, be sure to view the resource links below. Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Holiday Resources: Holiday Email Lookbook — 2019 Edition: http://go.bronto.com/LP=5352?regsource=WEB&nsCampaignCode=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignName=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignId=2964 Email Marketing Resources: http://www.bronto.com/resources / Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: http://www.bronto.com /…

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Ep. 60: The Behavioral Science of Marketing 56:59

6 years yang lalu56:59

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I’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word has been repeatedly associated with top-performing subject lines (7:30). Nancy dives into content by discussing ways to effectively use social proof to influence clicks and conversions (11:00), what makes a “good” email (17:00), what imagery makes a difference (19:00), and how using graphs and charts provides scientific backing (20:00). Next, Nancy details specific landing page techniques and the science behind product returns, and she discusses how the “endowment effect” can make returns a differentiator (33:50). Nancy then explores how behavioral science can affect the physical world (40:00) before outlining the potential pitfalls of using behavioral science in marketing (44:00) — and ends by sharing the best place for retailers to start using it (48:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz HBT Marketing: Nancy Harhut: Nharhut@HBTmktg.com Twitter: https://www.twitter.com/nharhut LinkedIn: https://www.linkedin.com/in/nancyharhut Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com /…

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Ep. 059: How Vera Bradley Designs a Modern-Day Retail Experience 58:36

6 years yang lalu58:36

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I’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store concept (8:45). Harry explains how the store design revolves around solving shopper challenges (10:30) and how they used data to uncover some shopper opportunities (13:00). Next, Harry discusses how they factor generational cohorts into their store concepts (14:15), how they balance online and physical interaction for in-store shoppers (16:55), and how much the local community impacts the overall store design (18:00). Next, Harry explains the role of technology in the in-store experience, from balancing technology with traditional store principles (24:00) to how they incorporated VR into their stores, and how they view this technology as a future component of in-store retail (25:15). He’ll share how they know when a design update is needed (30:30), his insights into what he thinks the future of brick-and-mortar stores will look like (35:00), and where he finds creative inspiration (37:00). Harry shares examples of how even bad design ideas can turn into good ones (42:00) and provides advice for pulling the most creativity out of a collective group of people (44:00). Harry ends by sharing a personal story of a great in-store customer service experience and how it directly resulted in additional orders (49:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Vera Bradley: Website: http://www.VeraBradley.com Harry Cunningham: https://www.linkedin.com/in/harry-cunningham-7a09ba Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com /…

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Ep. 058: How Convenience and Connection Shape the Future of Retail 1:04:30

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I’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00). She breaks down consumers’ expectations of shipping polices (3:00), their expectation of free shipping (6:30), and the impact supply chain transparency will have on retail (8:00). Erin also covers the in-store experience, BOPIS’s importance (9:30), and the impact convenience has on brand loyalty (14:15). Next, she details the future of brick-and-mortar and how experiential in-store shopping will actually need to be (21:00). Erin then dives into how product categories differ between direct retailer web sales and those on marketplaces and what this says about changing consumer shopping habits (24:00). She also addresses consumer attitudes on online grocery (37:00) before we share our personal online grocery shopping experiences (41:00). She ends by outlining consumer trust in brand-suggested recommendations (47:00) and the impact sustainability has on purchasing decisions (51:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Walker Sands Communications: Website: http://www.WalkerSands.com Erin Jordan: Erin.Jordan@WalkerSands.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com /…

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Ep. 057: Brewing Up Email Marketing Success 56:55

6 years yang lalu56:55

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I’m joined by Erin Hoffman, director of ecommerce at Door County Coffee, to discuss the shifting consumer coffee market and how they use email marketing to engage customers and drive revenue. Erin starts by discussing how the shifting in-home coffee demographic impacted their digital marketing strategy (9:00). She outlines how their email marketing team is organized and how it contributes to their overall online marketing revenue (14:30) before diving into their send cadence, message content, and segmentation (17:40). Next, she addresses the challenge of handling unengaged subscribers and then discusses their automated email programs (22:50), focusing on welcome series, cart abandonment messaging, and their repeat purchase program (33:30). She describes the specific challenge of converting a purchaser into a subscription service customer before explaining how they doubled their subscriptions and increased customer AOV with a few changes to their membership benefits (36:50). Finally, she imparts some content marketing insights (41:30) before ending with some fun facts about coffee. Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Door County Coffee Website: http://www.DoorCountyCoffee.com Erin Hoffman: Erin@DoorCountyCoffee.com Bronto Marketing Platform LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com /…

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