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Konten disediakan oleh Danny McMillan. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Danny McMillan atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Decisions, Decisions
1 EP 398: Rihanna Level Rebrand, GOATs of Podcasting & Live Show Reactions 54:26
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54:26Join Mandii B and Weezy WTF as they navigate the evolution of their podcasting journey in this candid and hilarious episode of “Decisions, Decisions.” Reflecting on nearly a decade of bold conversations, the duo opens up about the challenges and triumphs of rebranding their iconic show, previously known as “WHOREible Decisions.” Dive into their reasoning behind the name change, their growth as individuals, and the dynamics of creating space for nontraditional relationships and personal self-love. This episode features thought-provoking discussions on societal norms, reclaiming identity, and the complexities of managing a brand that champions inclusivity while addressing the limitations of media algorithms. From celibacy and creative reinvention to navigating life changes and unconventional lifestyles, Mandy and Weezy offer raw, unfiltered takes that will keep you engaged and inspired. Follow the hosts on social media Weezy @Weezywtf & Mandii B @Fullcourtpumps and follow the Decisions Decisions pages Instagram @_decisionsdecisions Don't forget to tag #decisionsdecisions or @ us to let us know what you think of this week's episode! Want more? Bonus episodes, merch and more Whoreible Decisions!! Become a Patron at Patreon.com/whoreibledecisions See omnystudio.com/listener for privacy information.…
Seller Sessions Amazon FBA and Private Label
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Konten disediakan oleh Danny McMillan. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Danny McMillan atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.
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308 episode
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Konten disediakan oleh Danny McMillan. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Danny McMillan atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.
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308 episode
Semua episode
×Trump’s Tariffs for Amazon Sellers Welcome back to Seller Sessions, where we dive deep into e-commerce strategies to help sellers thrive. This episode features the returning expert Kian Gulzari, sharing actionable insights on how to navigate the recent tariff threats, optimize sourcing strategies, and effectively prepare for Chinese New Year challenges. Key Discussion Points Impact of Trump’s Proposed Tariffs Fentanyl Crisis Connection: President Trump’s proposed 10% tariff on Chinese goods is a response to the U.S. fentanyl crisis, allegedly linked to China. This could have significant implications for sellers importing from China. Immediate Actions for Sellers: Use a cost calculator to evaluate the impact of a 10% increase on your landed cost. Negotiate reduced supplier costs if your margins are slim. Implement a China Plus One Strategy to diversify your supply chain, sourcing from countries like India, Vietnam, or El Salvador. Sourcing Diversification Tools Alibaba’s Country Filter: Quickly identify suppliers from alternative countries based on your product’s raw materials. Import Yeti: Research where top brands source their products and identify potential suppliers in non-China regions. Challenges with Mexico as an Alternative Trump has also threatened a 25% tariff on Mexican goods, complicating plans for those sourcing from or considering Mexico as a secondary supplier. Preparing for Chinese New Year Production Challenges: Workers may rush production before leaving, leading to potential quality issues. Not all workers return after the holiday, resulting in possible delays and retraining periods. Key Tips: Schedule pre-shipment inspections to ensure quality control. Communicate proactively with suppliers about timelines. Avoid placing critical orders immediately after the holiday to allow time for new workers to adjust. Long-Term Strategies for 2024 and Beyond Building Strong Supplier Relationships Visit your suppliers’ factories to foster better communication and gain insights into their processes. Negotiate better terms, such as reduced deposits or extended payment deadlines. Leveraging Annual Forecasting Provide suppliers with a forecasted order plan for the year to: Secure economies of scale. Reduce lead times by pre-ordering raw materials. Maintain consistent product quality. Factory Insights and Cost Optimization Understanding factory processes can reveal opportunities to streamline production and reduce costs. For instance: Adjusting design elements to accommodate machinery rather than manual work can save time and materials. On-site visits allow you to identify inefficiencies in real-time. Future-Proofing Your Supply Chain Be proactive in exploring global sourcing options, staying prepared for potential geopolitical or economic disruptions. Enhance your expertise by engaging in communities like Sourcing School or attending the Canton Fair. Key Takeaways The proposed tariffs and geopolitical shifts demand flexibility and strategic planning in your sourcing approach. Diversification is critical—explore multiple sourcing options and prepare contingency plans. Building strong, long-term relationships with suppliers can save costs and improve quality. Properly plan for Chinese New Year to avoid delays and ensure consistent product quality. Final Advice from Kian: “The best way to optimize your sourcing is to be on the ground—visit your suppliers, negotiate terms in person, and develop products collaboratively.” Connect with Kian YouTube: Sourcing with Kian – Expert tips and sourcing insights. Community: Sourcing School – Learn advanced strategies to elevate your e-commerce game. Resources and Links Looking for a Free PPC Audit? Databrill Out Now on SellerSessions.com : "The Cold Reality of the Honeymoon Period and External Traffic" Join the Conversation: Your feedback matters! Drop a comment, share your thoughts, and let’s learn together. Remember, sharing is caring—hit the like button, give us some love, or share this post with someone who’ll benefit! 🚀…
1 Amazon Seller Mental Health Special 1:06:40
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1:06:40Back from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast, Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron. Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental health, his journey through immense challenges, and his path to recovery. This conversation offers a unique mix of raw vulnerability and actionable insights, providing listeners with lessons on resilience, self-awareness, and community. Key Themes and Takeaways 1. The Entrepreneurial Highs and Lows Paul Baron and his wife launched their Amazon brand in 2015, initially experiencing significant success: Grew from $50,000 in first-year sales to $250,000 the following year. Garnered media attention with appearances on The Rachel Ray Show and partnerships with notable figures. The trajectory shifted drastically by 2020 due to the pandemic's impact on their travel-dependent product line, skyrocketing operational costs, and mounting debts. 2. Mental Health: The Hidden Struggles Paul openly discusses seasonal affective disorder (SAD), anxiety, and ADHD, which compounded as his business faced setbacks. The impact of public personas: Paul described the disconnect between his public image of success and his personal battles. The danger of unresolved issues: Suppressing struggles led to cycles of burnout and self-doubt, a pattern that nearly led him to a breaking point. 3. The Breaking Point and Turning Things Around July and August 2023 marked the lowest period for Paul, when financial and personal stresses collided: Public scrutiny from a Bloomberg article exposed his struggles. Personal relationships were strained, culminating in a pivotal argument with his wife that led to self-reflection. The intervention of a friend, Tim Jordan, was crucial. Tim pushed Paul to seek professional help, offering both support and accountability. 4. Rebuilding with Purpose With therapy, physical activity, and a redefinition of his purpose, Paul began to heal: Therapy and psychiatric support helped address lifelong anxiety and uncover healthier coping mechanisms. Commitment to physical activity: Paul found solace in hockey and daily walks with his family. Reconnecting with creativity: His success as a TikTok content creator brought new income streams and restored a sense of accomplishment. Actionable Lessons for Entrepreneurs Recognize the Signs of Mental Strain Seasonal changes, racing thoughts, or persistent feelings of worthlessness may signal deeper issues. Don't ignore them. Seek Help Early Therapy isn’t just for crises. Routine check-ins can provide clarity and prevent small issues from escalating. Build a Support Network Surround yourself with people who will hold you accountable. As Paul’s story shows, even one intervention can change a life. Balance Business and Identity Paul’s journey underscores the importance of not tying your self-worth to your professional success. Redefine Purpose When business challenges arise, revisit your "why." For Paul, reconnecting with his family and creativity gave him new motivation. Memorable Quotes "Fixing the outside doesn’t fix a broken inside." – Danny McMillan "Men have to feel useful. It’s not just about love; it’s about purpose." – Paul Baron "Your brain might be a little broken, but that’s okay. You can heal." – Paul Baron Round-Up and Final Thoughts Paul Baron’s story is a testament to the resilience of the human spirit. His candid discussion highlights how vulnerability, combined with action, can lead to profound change. This episode is not just a reflection on mental health but a roadmap for anyone navigating personal and professional crises. If you’re struggling or know someone who is, take the first step: talk to someone, seek help, and prioritize your well-being. Resources Mentioned Talkiatry App: A tool Paul used to connect with a therapist aligned with his beliefs. TikTok Creator Content: Paul’s creative outlet that became a new revenue source. Looking for a Free PPC Audit? https://www.databrill.com/ Out Now on SellerSessions.com: The Cold Reality of the Honeymoon Period and External Traffic https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—hit the like button 👍❤️, or share this post with someone who’ll benefit! 🔄…
1 Main Image Monthly - Winning the Amazon Game with Data 51:23
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51:23Main Image Monthly - Winning the Amazon Game with Data Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kostan and Andri Sadlak: Founders of ProductPinion and 7-8 figure sellers, with over a decade of experience in e-commerce growth strategies. Then stop the scroll expert Dorian Gorski on the main image optimisation, and Oana Padurariu (image recognition insights), with special guest Luke T. Shelley from the viral TikTok brand Lucky Egg . Meet the Brand: Luke T. Shelley Luke, co-founder of Lucky Egg , shares his brand's journey from selling stationery products to launching a party game brand in 2021. With TikTok as a primary driver for traffic, the brand has achieved exceptional success. However, the Amazon listing needed fine-tuning to ensure consistency across traffic sources and optimize conversions. Qualitative Testing: Real Customer Feedback Product Opinion provided unfiltered feedback from 10 board game enthusiasts, focusing on three key questions: How could this party game’s images be improved? What are the top features and benefits that matter most? Why wouldn’t someone buy this game? Top Objections from Testing: Dark and Dull Colors: The black box was criticized for feeling uninviting and not matching the festive vibe of a party game. Looks Fake: Overuse of Photoshop, especially on the headphones, led to concerns about product quality. Too Busy: Customers felt the main image was cluttered with text and unclear instructions. Customer Quote: "The black background makes it look dull. I can’t immediately tell it’s a party game. The text is too small and busy." Concept Testing: Data Meets Creativity The team ran multiple iterations of the main image to address feedback while testing hypotheses: Original Image: Straightforward, clean box with headphones and cards. Concept A: Simplified, more focus on the headphones with gameplay text. Concept B: Open-box concept with brighter interior colors, added human element (smiling faces), and prominent TikTok branding. Round Two: Refining the Winning Concept The team didn’t stop there. They hypothesized further improvements: Concept D: Enhanced the original image by rearranging elements and improving clarity. Concept E: Added customer-requested features, such as player count, playtime, and ease of use, directly on the box. Key Takeaways from Testing: Clarity is King: Customers prefer simplicity and a clear understanding of the product. Highlight Key Benefits: Playtime, player count, and ease of play are critical for party games. Social Proof Works: The “Best Party Game” badge was a standout element. Quotes Build Trust: Consider adding a powerful testimonial or review to the packaging for instant credibility. Amazon Recognition Insights Oana shared critical insights about how Amazon’s algorithm interprets images: The current image risks being labeled as “electronics” or “business cards” due to the black headphones and text-heavy design. Recommendation: Incorporate the word “game” on the box and cards to ensure accurate indexing. Key Optimization Tip: Run Amazon Recognition tests before finalizing images to ensure they are correctly categorized by Amazon. Sim’s Key Takeaways Quotes Matter: Adding a humorous or impactful quote can drive purchases, as seen with competitors. Giftable Packaging: A party game is often purchased as a gift, so showcasing appealing packaging is crucial. Segmentation: Keep the core audience (e.g., adults, party-goers) in mind when refining designs. Dorian’s Expert Insights Testing Process: Creative optimization requires multiple iterations. Testing with real customer feedback separates opinion from data. Simplify and Enhance: If the original image performs well, focus on incremental improvements rather than dramatic changes. Final Advice: Focus on clarity and a focal point that attracts attention. For party games, simplicity and fun elements are key. Next Steps for Lucky Egg Luke will balance all feedback to test a refined main image: Retain the award badge with potential source credibility. Incorporate key gameplay features (e.g., player count, ease of play). Explore adding a reputable quote or humorous testimonial. Address Amazon’s recognition by ensuring “game” is part of the image design. Final Round-Up This episode showcased the power of combining data and creativity in image optimization. From brutal customer feedback to multiple rounds of testing, the process demonstrated that even strong-performing listings can be improved with methodical, customer-focused changes. Key Learnings for Sellers: Always test hypotheses; assumptions don’t drive conversions. Listen to your target audience—their feedback reveals critical pain points. Use data-driven tools like Product Opinion and Amazon Recognition to validate changes. Follow Lucky Egg on TikTok: @luckyegg for inspiration on creating viral, engaging content. Connect with Luke T. Shelley via LinkedIn or email: luke@luckyegg.co . Looking for a Free PPC Audit? https://www.databrill.com/ Out Now on SellerSessions.com : "The Cold Reality of the Honeymoon Period and External Traffic" https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ Your opinion matters! Drop us a comment 📣 and join the conversation. Sharing is caring—hit the like button 👍❤️ and share this episode! 🔄…
1 AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers 35:08
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35:08AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers Episode Summary In today’s episode of Seller Sessions , Danny welcomes first-time guest Joanna Lambadjieva, an expert in AI consultancy for e-commerce sellers and founder of Amazing Wave. Jo brings her 13 years of experience across digital marketing, agency, and aggregator spaces to discuss the game-changing role of AI in data analysis for Amazon sellers. Why AI Isn’t Just for Text and Images: Jo shares how sellers often overlook the incredible capabilities of AI for data analysis. By leveraging tools like ChatGPT and Claude, sellers can unlock deep insights into their performance, category trends, and customer behavior. Understanding Large Language Models (LLMs): Jo breaks down how LLMs like ChatGPT and Claude, while text-focused, can also handle complex numerical analysis using Python and JavaScript extensions. The best part? You don’t need to be a coder to use them. Claude vs. ChatGPT: Jo compares the strengths of these two leading AI tools: Claude excels in semantic text analysis—perfect for understanding customer reviews and uncovering deeper insights like benefits, negatives, and use cases. ChatGPT shines in numerical data processing—ideal for tasks like keyword analysis, spreadsheets, and producing Excel-ready outputs at scale. AI in Creativity and Design: AI is only as good as the human behind it. Jo and Danny discuss how AI, combined with domain knowledge, can enhance image creation and creative processes for Amazon listings, but true creativity still comes from human insight. Practical Use Cases for Sellers: Jo highlights the power of categorization with AI. Whether grouping keywords into themes or analyzing best-seller product features, categorization helps sellers understand their market, positioning, and trends more effectively. Key Takeaways: Experiment with multiple AI tools like ChatGPT and Claude to see which works best for your specific needs. Focus on providing clear prompts and context for better AI outputs—structure your data and analysis requests step-by-step. Leverage AI to categorize and analyze keywords, product features, and customer reviews to uncover actionable insights. Use AI for heavy lifting in data and creativity, but combine it with human expertise for the best results. About Jo Lampagina Founder of Amazing Wave, an AI consultancy for e-commerce sellers. Publisher of the AI for E-commerce Newsletter, reaching over 13,000 subscribers. Co-host of the upcoming New Frontier Podcast , exploring the intersection of AI and e-commerce. Connect with Jo: LinkedIn: Joanna Lambadjieva ( Joanna Lambadjieva ) Email: jo@amazingwavedigital.com Seller Sessions Live, 2025 – Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory. Out now on YouTube: 🔗 https://www.youtube.com/@SellerSessions…
1 Mastering Amazon PPC and Organic Rankings with Anthony Nguyen 32:52
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32:52Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings. Follow along on Youtube Key Takeaways: Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of search results can act as a controlled split-testing environment to fine-tune conversion rates and CTRs. Keyword Validation and Ranking Feasibility: Learn how data from Amazon's Search Query Performance (SQP) report helps determine whether a keyword is worth targeting. Anthony introduces his three-step system for validating ranking potential. Improving Conversion Rates: Dive into split-testing strategies to enhance product listings, ensuring your conversion rate surpasses market standards and unlocks top ranking opportunities. The Relevance Web: Explore Anthony's theory on Amazon's interconnected keyword groups and how ranking for a single root keyword can improve rankings across related long-tail keywords. Strategic PPC Execution: Discover how to focus campaigns on high-value keywords, adjust placements for top-of-search visibility, and optimize bids to minimize wasted ad spend. Decoding Ranking Signals: Learn to interpret Amazon’s ranking fluctuations and stability periods, and use them to guide decision-making during launches or relaunches. Real-World Case Studies: Anthony shares actionable insights from campaigns, illustrating how conversion rate changes, pricing strategies, and competitor actions directly impact rankings. Reach Anthony - https://www.linkedin.com/in/anthony-nguyen-%F0%9F%9F%A2-30522ba7/ Out Now on SellerSessions.com 'The Cold Reality Of The Honeymoon Period And External Traffic' The Cold Reality Of The Honeymoon Period And External Traffic If you have problems with the links, check the link in our bio! Seller Sessions Live, 2025. Grab tickets now: Seller Sessions Live 2025 Watch this podcast in its full glory. Out now on YouTube: Watch on YouTube…
1 Pushing the Limits of Main Image Optimization for Amazon Sellers 1:09:56
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1:09:56Pushing the Limits of Main Image Optimization for Amazon Sellers Join Danny and an all-star panel of e-commerce experts in this episode of Seller Sessions as they dissect the science of main image optimization for Amazon sellers. Using insights from their Main Image Monthly feature, the panel takes a deep dive into improving click-through rates (CTR) and driving conversions through data-driven design changes. Featured Product: A standout wooden ride-on toy, modeled after a London double-decker bus, is at the center of the discussion. Designed for kids aged 1-3, this unique product undergoes a real-time transformation guided by the panel's expert feedback. Key Takeaways: Customer Objections Turned into Strengths: By analyzing video reviews and surveys, Simon, a featured brand owner, tailors his listing to address common buyer concerns effectively. A/B Testing for Visual Excellence: The panel explores how image quality, badges, and strategic callouts influence customer perception and improve listing performance. Leveraging Data for Results: Discover how measuring CTR changes and tracking conversion feedback can revolutionize your main image strategy. Your Expert Panel: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues. Matt Kostan: Founder of ProductPinion, with over a decade of experience in e-commerce growth strategies. Peter-Paul Maan: Head of Sales and Partnerships at Intellivy, connecting brands with their target audience through strategic alignment. Hannah Lyss Tampioc: Founder of Mad Cat Creatives, specializing in high-impact visual strategies for Amazon listings. Get ready to unlock practical tips and actionable insights for optimizing your product's main images and driving sales success on Amazon! Reaching the Guests https://www.linkedin.com/in/sim-mahon-46a30123a/ https://www.linkedin.com/in/hannahlysstampioc/ https://www.linkedin.com/in/mattkostan/ https://www.linkedin.com/in/pmaan/ Reaching the Guests Sim Mahon Hannah Lyss Tampioc Matt Kostan Peter-Paul Maan Out Now on SellerSessions.com 'The Cold Reality Of The Honeymoon Period And External Traffic' 🔗 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ 💬 Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 🎟 Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ 📺 Watch this podcast in its full glory. Out now on YouTube: https://www.youtube.com/@SellerSessions…
1 Advanced Ranking on Amazon in Q4: Garfield Coore 34:35
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34:35Advanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon’s algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and profitable. Key Takeaways The Three-Stage Ranking System: Primary Ranking Events: Roughly 90% of ranking impact comes from core behaviours on Amazon. Key actions include searches leading to a product page, add-to-cart from a search click, and purchases from a search pathway. Garfield stresses avoiding variations that interrupt the ranking pathway. Keyword Cohorts: Leveraging keyword "families" (using Amazon’s Opportunity Explorer) helps products gain ranking bleed-over. Start ranking with smaller keywords, allowing spillover to higher competition terms. Territorial Influence: Minor ranking factors include BSR and inventory location, affecting regional rank. BSR reflects category sales ranking relative to competitors. Conversion Events Beyond Sales Clicks, page visits, and add-to-cart actions all serve as ranking events, which Garfield calls “conversion events.” Focus on generating quality traffic to accumulate these events, which can boost rank without immediate sales. PPC Strategy: Maximizing Click-Through Rate PPC placement relies on expected revenue from clicks, not relevance. Garfield explains that a history of clicks improves PPC placement probability. Timing Event-Driven Ranking Garfield advises starting campaigns for seasonal events early to establish a low-cost rank before high-demand periods. For example, healthcare and weight loss products should begin ranking efforts before New Year’s resolutions in January. Reach Garfield - https://www.facebook.com/garfield.coore Out Now on SellerSessions.com The Cold Reality of the Honeymoon Period And External Traffic 👉 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ If you have problems with the links, check the link in our bio! Engage with us! Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 Seller Sessions Live, 2025 Grab tickets now https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory Out now on YouTube - https://www.youtube.com/@SellerSessions…
1 Master Amazon Ranking: Bite-Sized Insights from the Whiteboard - For Amazon Sellers 10:32
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10:32Advanced: Master Amazon Ranking: Bite-Sized Insights from the Whiteboard Episode Summary In this episode of Seller Sessions , hosts Dan and Oana take a deep dive into Amazon's ranking mechanism, focusing on the Bayesian update process and its impact on product visibility. Inspired by their previous series on the complexities of the "cold start," Dan and Oana aim to simplify the algorithm’s operations, allowing sellers to apply these insights to common Amazon business challenges, from managing stockouts to ASIN resets. The Bayesian update plays a crucial role in Amazon's ranking formula, guiding the platform's initial "guess" for each new product’s rank and continuously refining it as user interaction data accrues. They explain the difference between prior and posterior predictions : Initial Prior Prediction: When a new product launches, Amazon evaluates similar products based on shared attributes and performance data, assigning a starting rank that’s essentially a best guess. Posterior Prediction: As users engage with the product (clicks, scrolls, purchases), this real-time behavior helps Amazon fine-tune its ranking, transitioning from a speculative ranking to a data-informed position. The duo also references two pivotal Amazon patents from 2022 and 2023, which document how real-time interaction data (e.g., clicks and conversions) informs ranking recalculations every 2-24 hours, depending on available data. This Bayesian cycle is fundamental to Amazon's dynamic ranking shifts, especially in crowded categories where initial guesses are quickly updated with interaction-driven insights. Key Takeaways The Role of Bayesian Updates: Sellers learn how the Bayesian update transforms initial ranking predictions by integrating real-time user data, continuously recalculating product rankings. Exploration vs. Exploitation: Amazon prioritizes real user data over hypothetical scenarios, relying on actual behavior to shape ranking results. New Products vs. Returning Products: Newly listed items start from scratch, but if a product goes out of stock and returns, it resumes with past data, allowing quicker integration of new engagement data. Ranking Frequency: Ranking updates may occur every 2-24 hours, creating a near-real-time feedback loop that adjusts based on ongoing user interactions. Dan and Oana emphasize that traditional concepts like the "honeymoon period" are less relevant due to Amazon’s continuous ranking adjustments. As technology advances, rankings are now recalculated frequently, meaning sellers should focus more on engagement metrics than waiting for prolonged ranking boosts. This episode demystifies complex Bayesian methods in Amazon’s ranking algorithm, offering insights that will help sellers understand how to strategically navigate the platform’s data-driven system. Out Now on SellerSessions.com - "The Cold Reality Of The Honeymoon Period And External Traffic" https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ If you have problems with the links, check the link in our bio! Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory. Out now on YouTube - https://www.youtube.com/@SellerSessions…
1 Building a Full-Funnel DSP Strategy For Amazon Sellers 28:49
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28:49Building a Full-Funnel DSP Strategy For Amazon Sellers Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon’s PPC. DSP allows for advanced targeting using Amazon’s first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP. What is Amazon DSP? Sam explains that Amazon DSP is different from traditional Amazon PPC in accessibility and functionality: Barrier to Entry: DSP isn’t as easy to access as Seller Central; it requires Amazon-approved agencies or meeting certain spend thresholds. Initial Challenges: Early misuse led to its reputation issues, as many advertisers applied blanket strategies, not optimizing DSP for unique brand/product needs. Building the Full Funnel Sam emphasizes a strategic approach to DSP that adapts to product price points and buying cycles, avoiding a one-size-fits-all approach: Understanding Customer Journey: Higher-priced products require longer consideration windows, so retargeting timelines should vary. Tailoring Campaigns by Product Type: A $10 product doesn’t need a 30-day retargeting window, while a $200 product may need up to 45 days to properly engage the audience. Key Metrics for Success in DSP To evaluate DSP campaign effectiveness, Sam discusses focusing on core metrics: Return on Ad Spend (ROAS) and Total ROAS as primary performance indicators. Effective Cost Per Detail Page View: Lower costs (below $1) signal efficient DSP campaigns, with top performers achieving $0.50 or less. Percent of Purchases New-to-Brand: Indicates how well DSP attracts fresh customers, avoiding retargeting those already inclined to purchase. Sam highlights Amazon Marketing Cloud (AMC) as a tool to monitor customer touchpoints in the purchase path, offering more transparency into DSP’s role in converting new users. DSP Budgeting Insights One misconception Sam dispels is that DSP requires excessive budgets to yield results: Optimal Spend Range: While larger budgets provide more data for refinement, DSP can still be tested effectively at lower levels if PPC campaigns are fully maximized first. Synergy Between PPC and DSP: He advises investing as much as possible into PPC until returns diminish, then strategically layering DSP to further boost conversions. Evaluating DSP Managers When hiring or assessing a DSP manager, Sam recommends looking for these critical skills: Sales Deduplication Knowledge: A solid understanding of deduplicating sales between DSP and PPC, often through merchant tokens, which ensure accurate attribution. Customized Campaign Strategy: Effective DSP managers tailor retargeting windows and budgets based on product price points and sales cycles, avoiding generic settings. Expertise with Streaming and Video Ads: Familiarity with OLV (Online Video) and Streaming TV (OTT) can add value to campaigns, especially for brand awareness. Streaming TV and Online Video (OLV) Advertising Sam and Danny discuss the advantages of Streaming TV (OTT) and Online Video (OLV) as part of DSP’s offerings: OTT vs. OLV: OTT, or Over-the-Top Media, is a more premium option, placing ads on streaming platforms like Hulu and Prime Video, while OLV covers a broader online space (e.g., ads between games or online content). Use Cases: Streaming ads are highly effective for certain brands but come with higher costs, while OLV offers a budget-friendly alternative for brands targeting broader, online-savvy audiences. DSP for Non-Amazon Sellers One of the most forward-thinking DSP strategies involves leveraging Amazon’s first-party data for external brands: Application for Non-Amazon Sellers: Brands not selling on Amazon, like car companies or public services, can still use DSP to target potential customers based on Amazon’s deep data insights. Geotargeting and Demographics: For example, public transit services like LA Metro have used DSP to target specific areas, showing the versatile applications of DSP data. The Role of DSP in Amazon’s Search and Ranking Algorithm Sam shares advanced insights on how DSP impacts Amazon’s ranking system through behavioral targeting: Bayesian Update System: Amazon’s algorithm adapts based on live data (clicks, conversions), helping high-performing products “win” visibility quickly while demoting less successful items. Behavior-Driven Launch Strategy: For launches, a well-optimized DSP campaign can create significant early traction, contributing to better search rankings. Common Pitfalls and Misconceptions in DSP Sam addresses frequent DSP errors that agencies and brands make: Misleading Attribution: Lack of merchant tokens can lead to inflated success metrics, misleading clients on actual DSP effectiveness. Uniform Strategy Application: Applying the same retargeting window or budget across all campaigns, regardless of product type or target audience, can dilute DSP’s impact. Amazon as a Search Engine First Both Sam and Danny agree that Amazon’s primary goal is search relevancy, driven by conversion rates and user experience: SEO Principles on Amazon: Amazon prioritizes high-conversion products to ensure users find relevant, desirable items. Successful DSP campaigns enhance this by generating high-quality traffic. Cold Start Problem: New products face Amazon’s cold-start challenges, where initial performance metrics determine future visibility. DSP’s behavioral targeting can boost early sales velocity, easing this process. Closing Thoughts Danny and Sam conclude by reinforcing Amazon’s profit-centric nature, encouraging sellers to align with Amazon’s goals to maximize DSP benefits. For sellers looking to experiment with DSP, Sam advises working with knowledgeable agencies or managers to avoid wasted spend and achieve incremental gains over PPC alone. Reach Out to Sam Lee: Company: Trivium Co. Contact: sam.lee@triviumco.com Looking for a Free PPC Audit? https://www.databrill.com/…
1 Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction 50:06
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50:06Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction Ritu Java is the CEO and Co-founder of PPC Ninja, a company that offers Amazon PPC Software to agencies and brands, along with PPC Management Services. She leads a team that manages Amazon Sponsored and DSP Advertising for sellers with 6, 7, and 8-figure revenues. With over a decade of experience in eCommerce, Ritu has guided hundreds of Amazon sellers through the complexities of Amazon Advertising. AI for E-Commerce Ritu also runs the AI for E-Commerce Newsletter, which has been active for 18 weeks and has 1,900 subscribers. Out Now on SellerSessions.com: The Cold Reality Of The Honeymoon Period And External Traffic If you have problems with the links, check the link in our bio! Your opinion matters! Drop us a comment and join the conversation. Remember, sharing is caring—so hit the like button , give us some love, or share this post with someone you think will enjoy it!…
1 Testing 100 Amazon Product Listings with Rufus: My Findings 33:10
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33:10Testing 100 Amazon Product Listings with Rufus: My Findings Capabilities of Rufus on a Product Detail Page with Andrew In this episode, Andrew, a former Director of Amazon for Touch of Class and current Amazon Lead for the National Fire Protection Association, dives into the powerful features of Rufus and how it transforms the way customers interact with product detail pages. Andrew's Background: Former Director of Amazon for a luxury home brand, Touch of Class (8 eight figure brand) Created top-rated Amazon Custom GPTs Amazon Lead at the National Fire Protection Association Self-taught in SEO, SGE, and Generative AI applications Holds a black belt in traditional Taekwondo and enjoys pickleball Rufus' Core Capability: Text Retrieval Rufus uses Optical Character Recognition (OCR) to extract text from product information, customer reviews, and visuals. This technology allows for a comprehensive data analysis that can enhance the accuracy of product details and reviews. Rufus in Action: Extracts relevant insights from text, images, and customer feedback Moves beyond basic search terms, offering a more intuitive search experience for users Delivers highly relevant product information by utilizing advanced AI techniques Conclusion: Andrew explains how Rufus represents the future of product search and engagement, making customer interactions with product detail pages more insightful, efficient, and responsive to user needs. Watch the full Version on Youtube…
1 Bayesain Updates - Changing the Game of Ranking 19:04
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19:04Bayesain Updates - Changing the Game of Ranking In this episode of Seller Sessions , Danny and Oana unveil their latest collaborative article, which delves into Amazon's patents and algorithms, particularly focusing on the evolution from 2022 to 2023. This monumental piece—over 10,000 words—aims to be the most extensive public resource on Amazon's A9 algorithm, tracking its history and impact. Article Origins and Team Effort -Danny and Oana teamed up for several papers, each expanding in scope. Their latest collaboration incorporates insights from two patents and 15-16 additional scientific papers. -The goal: Analyze the algorithm changes between 2022 and 2023, highlighting key differences and their implications for sellers. Key Themes Covered -BERT, Cosmo, and External Traffic: Deep dive into these technologies and how they impact ranking, visibility, and traffic management. -Sales Velocity and Cold Start Mechanisms: The duo explores how Amazon’s cold start problem has evolved, driven by Bayesian updates and machine learning. -Honeymoon Period Myth: A thorough debunking of the concept, explaining why it no longer holds true after algorithm changes in 2022. Data-Driven Approach This project digs into how Amazon now processes data, with updates to ranking and product visibility happening every 2-24 hours. The emphasis is on personalization, driven by Amazon’s focus on conversion likelihood, making an optimized launch strategy critical. Amazon’s Shift Towards Personalization -Amazon’s increasing focus on tailored customer experiences, from personalized search results to dynamically adjusted product titles. -Concerns about how machine learning models, like Cosmo and Rufus, will continue to evolve and potentially override manual optimizations sellers make. Tune in to gain the edge on launching your products and mastering Amazon's constantly evolving system. READ THE ARTICLE HERE…
1 Building a Brand from Scratch Today On Amazon 23:27
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23:27Building a Brand from Scratch Why Nafiseh Razavi Is the Face of Her Growing Brand In this episode of Seller Sessions , we explore a fresh approach to selling with guest Nafiseh Razavi, founder of StudyKey, an educational tool for language learners. Key Takeaways: StudyKey is a compact educational tool aimed at helping language learners study away from digital distractions. Nafiseh’s journey is pretty unique because she is both the creator and the face of her brand (most sellers prefer to stay in the background) , promoting a personal connection with her customers. She emphasizes how being hands-on has helped her keep costs down while also ensuring that the product is represented exactly as she envisions. Building a Brand from Scratch: The motivation behind StudyKey came from Nafiseh’s personal experience learning Spanish and recognizing what was missing in her own language learning journey. This insight shaped the product, which is designed to reduce screen time and encourage outdoor studying. Challenges & Strategies: Financial constraints led Nafiseh to take charge of her social media and content creation, ensuring authentic brand representation. She discusses the importance of balancing quality with quantity in social media posts, preferring a hands-on approach to engaging with her audience. Product Promotion & Social Media: Nafiseh shares her process for creating content, using real-life scenarios to integrate her product naturally into daily activities. She emphasizes consistency in posting, aiming for daily content while focusing on quality over volume. Advice for Aspiring Entrepreneurs: For those looking to take a similar approach, Nafiseh advises stepping out of your comfort zone and embracing the role of being the face of your brand. She highlights the importance of persistence, learning from mistakes, and continuing to improve with every step. Future Plans: Nafiseh is focused on scaling her brand, expanding beyond Amazon, and creating more products to support her community of language learners.…
1 Amazon Sellers: Boost Conversions with Main Image Strategies – Part 3 58:55
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58:55Amazon Sellers: Boost Conversions with Main Image Strategies – Part 3 Image Teardowns for Better Conversion Welcome to our monthly show on all things images and conversion, where we bring in some of the world's best Amazon conversion optimizers. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings, showing you how easy it is to test, how to test properly, and how to use your imagination. This month, we work on a SnoozeShade Stroller Cover, innovated and decorated by brand owner Cara Sayer. Your Takedown Team Sim Mahon (8-figure Seller) Matt Kostan (ProductPinion, Multiple 7-figure brands) Peter-Paul Maan (Intellivy) About Our Guest Panelists Sim Mahon runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of e-commerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. Matt Kostan (ProductPinion, multiple seven-figure brands) has over a decade of experience in selling on Amazon, Kickstarter, and retail. He has built multiple seven-figure brands from the ground up. At ProductPinion, Matt leads a team dedicated to helping Amazon sellers grow their sales through real consumer insights from hundreds of thousands of shoppers. Andri Sadlak (ProductPinion / 8-figure Seller) is not a serial k*ller but a serial immigrant and entrepreneur. Now running an eight-figure brand, Andri started his journey by launching his first FBA business in 2017 and selling it three years later before co-founding ProductPinion, a leading conversion optimization tool for Amazon sellers. Peter-Paul Maan is the Head of Sales and Partnerships at Intellivy. Peter-Paul stands at the forefront of e-commerce, transforming sales into journeys. His approach ensures products are perfectly aligned with consumer desires, leading to successful launches and satisfied customers. He is the go-to expert for those aiming to master their Amazon strategy and authentically connect with their audience.…
1 The Science Science Behind RUFUS - Expert Insights on Amazon's AI Gamechanger 1:11:13
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1:11:13The Science Behind RUFUS - Expert Insights on Amazon's AI Gamechanger The Science Behind RUFUS Rufus Revealed: Expert Insights on Amazon's AI Gamechanger On this episode, we do a roundtable featuring Dr. Ellis Whitehead, who used artificial intelligence to enable laboratory robots to autonomously run and analyze scientific experiments before AI was a buzzword. Oana Padurariu, who is the Head of Amazon at Trivium, is also featured. Her stock is rising as she drops groundbreaking knowledge around the science of ranking and is a rising star in the Amazon community. Jeffrey Anderson already has an exit under his belt and is in high demand with software companies and agencies for his technical genius. Rufus Revealed: Expert Insights on Amazon's AI Gamechanger Key Points Custom Large Language Model (LLM): Rufus uses a custom-built LLM trained with specific shopping data, including the entire Amazon catalog, customer reviews, and community Q&A posts, providing tailored answers to shoppers. Retrieval-Augmented Generation (RAG): Rufus goes beyond its training data, pulling relevant information from reliable sources like customer reviews, product catalogs, and API data to generate accurate and helpful responses. Reinforcement Learning: Rufus improves over time by learning from customer feedback, constantly enhancing its ability to provide useful shopping advice . AWS Infrastructure and AI Chips: Amazon's custom AI chips, Trainium and Inferentia, enable Rufus to provide real-time responses at scale, with minimal latency, even during peak shopping hours. Streaming Architecture: Rufus provides real-time, token-by-token responses, ensuring that shoppers don’t experience delays while interacting with the AI assistant. About Jefferey Jeffery Anderson. He sold his business in 2021 and recently invested in a tea company. Jeffery's expertise lies in technical processes tailored for large sellers and agencies, along with providing software training. About Oana Oana Padurariu is the Head of Amazon at Trivium, an advertising whiz with a flair for SEO and PPC. From political science dreams to Amazon mastery, she's led brands across the US and EU to success. Now, she channels her passion for the Amazon puzzle into leading her team to innovate and excel in the competitive e-commerce space. About Dr Ellis A Data Scientist and Algorithm Expert.Ellis has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics, and data science. He has been deeply involved in the success of the groundbreaking Amazon software tool, Jungle Scout. Ellis became inspired to solve these complex problems after completing his PhD in applied artificial intelligence to enable laboratory robots to autonomously run and analyze scientific experiments.…
1 Seller Sessions - The Man Behind the Honeymoon 43:27
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43:27Seller Sessions - The Man Behind the Honeymoon In this episode of Seller Sessions, Danny McMillan welcomes Anthony Lee, the innovator behind the term "honeymoon period" in the world of Amazon FBA. Anthony dives into the history of this ranking strategy, clarifying misconceptions and discussing its evolution, while touching on advanced topics related to Amazon algorithms and the role of AI in e-commerce. The Honeymoon Period Debunked Anthony discusses the origins of the "honeymoon period," a concept he coined around 2015 when data showed unusual ranking activity in Amazon listings around the six-month mark. Initially, it appeared that there was a grace period where rank was closely tied to sales history, leading to faster ranking boosts for new products. However, over the years, as Amazon’s algorithms shifted towards keyword relevance, this phenomenon became outdated. Today, relying on the honeymoon period as a ranking strategy can be risky, as Amazon’s focus is now on more sophisticated factors such as relevance and real-time data. Understanding Amazon's Cold Start Anthony explains how Amazon's "cold start" period, originally lasting up to seven days, has shortened dramatically. This cold start phase allows the algorithm to gather enough data on a product to understand its relevance, but it is no longer something sellers can easily game. He emphasizes that many outdated strategies, such as manipulating sales velocity during this time, no longer yield the results they once did. The Importance of Attributes and AI The conversation highlights how attributes—both front-end (keywords, titles) and back-end (image metadata, product details)—are becoming critical to Amazon's ranking engine. Anthony reveals how tools like Amazon's AI-powered Recognition and Comprehend can analyze product images and listings to assess relevancy and performance. Sellers should optimize both their text and images to align with Amazon's ever-evolving search algorithms. Anthony also hints at the future of e-commerce with AI, as more sophisticated machine learning models like Cosmo and AtroBERT help Amazon improve relevance in real-time searches. Moving Away from Gimmicks Both Danny and Anthony criticize outdated methods like reissuing ASINs to reset rankings or over-relying on past strategies that don’t align with Amazon’s current approach. Instead, they advocate for a focus on product quality and data-driven decisions. As margins become tighter, leveraging tools and understanding Amazon's new algorithmic systems—like knowledge graphs and semantic models—become crucial to winning in a competitive marketplace. Conclusion Anthony Lee urges sellers to focus on building strong, high-quality products and adopt a data-driven approach to launches, rather than relying on outdated tricks. As Amazon continues to refine its search algorithms, it's essential to stay ahead of the curve by embracing new technologies and methodologies, including AI tools for product optimization.…
1 Product Titles & Descriptions - How Amazon Plan To Take Control 23:34
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23:34Product Titles & Descriptions - How Amazon Plan To Take Control In this episode of Sellers Sessions, Max Sinclair discusses major shifts for sellers, focusing on AI-driven personalization and its impact in the coming months. Key Topics: Personalized Product Descriptions Amazon will now dynamically change product titles and descriptions to fit individual customer searches. For instance, if a user searches for “gluten-free cereal,” Amazon’s AI may push that keyword to the front of a title. This shift takes some control away from sellers, raising concerns about SEO and content optimization. Challenges for Sellers Sellers may struggle with these automatic adjustments, as AI-driven changes could remove or rephrase important keywords. While this may feel disruptive, Max suggests that Amazon is implementing these changes because they work better for customers... Only time will tell! AI-Generated Bullet Points Amazon is also using AI to suggest more concise and standardized product bullets. While these edits aim to create consistency, they don’t necessarily focus on increasing conversion rates, which has caused frustration among sellers. Future of AI Agents Amazon is rolling out AI assistants like Amelia, which will help sellers with tasks like tracking metrics and escalating support issues. Max believes that, while these AI tools are still in development, they will soon become powerful resources. The MCM Model Max introduces MCM (Multitask Pre-trained Customer Model), a new AI designed to enhance product recommendations. He predicts it will soon become essential for sellers to understand how it works. Looking for a Free PPC Audit? Visit https://www.databrill.com…
1 The Honeymoon Period Part 2 - The End Of Gaslight Ranking 1:05:36
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1:05:36Danny and Oana return for part two. In this episode, Danny goes more in-depth on Fig. 5 of the patent; this time on how it impacts external traffic and how the system punishes giveaways. Mastering the Cold-Start System and Beyond In this episode, we focus on the other areas cold-start system and how to position new products for long-term success. We explore key strategies for overcoming the challenges of launching a product without historical user data, including the importance of attributes and machine learning to generate early traction (and impact of AI for matching etc). Why Giveaways Always Drop Off Giveaways can give an initial boost in rankings, but they often lead to a drop-off once the influx of free traffic ends. We discuss why this happens and the pitfalls of relying too heavily on giveaways, which can create unsustainable patterns that hurt your long-term performance. External Traffic: The Double-Edged Sword External traffic can boost rankings and visibility, but it can also harm your performance if it brings low-converting visitors. We break down: How good external traffic can help with ranking. Why poor traffic with low conversions can negatively impact your visibility. Best practices for generating high-quality, targeted external traffic that supports long-term growth. Conclusion Effectively managing the cold-start phase, avoiding the trap of unsustainable giveaways, and understanding the impact of external traffic are critical to maintaining strong rankings. By applying these strategies, you’ll boost performance, increase conversions, and avoid common pitfalls in e-commerce ranking systems. We also cover Gaslighting Ranking and tips on how to avoid it while Oana gives insights on the advertising part of the article. We discuss what is required for a strong ranking strategy relating that to the patents and what main approach to take when launching on Amazon. Follow Along on Youtube…
1 Main Image Monthly - Image Teardowns for Better Conversion 1:07:45
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1:07:45Main Image Monthly - Image Teardowns for Better Conversion Welcome to our monthly show on all things images and conversion, where we bring in some of the world's best Amazon conversion optimizers. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings. Showing you how easy it is to test, how to test properly, and how to use your imagination. "The magic you are looking for is in the work you are avoiding." Your Takedown Team Sim Mahon (8-figure Seller) Andri Sadlak (ProductPinion / 8-figure Seller) Matt Kostan (ProductPinion, Multiple 7-figure brands) Adam Heist (7-figure Seller and Multiple Brands) About Our Guest Panelists Sim Mahon runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of eCommerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. Adam "Heist" Runquist is an experienced Amazon seller who grew an outdoor products brand from 8 to 9 figures. He now owns, invests in, and advises Amazon native brands, hosts a YouTube channel (and a monthly co host on Seller Sessions) for Amazon sellers, and serves as an investor and advisor to D1 Brands. Known for his expertise in the Amazon marketplace, Adam guides new and established sellers towards growth and success. Matt Kostan (ProductPinion, Multiple 7-figure brands) has over a decade of experience in selling on Amazon, Kickstarter, and retail. He has built multiple seven-figure brands from the ground up. At ProductPinion, Matt leads a team dedicated to helping Amazon sellers grow their sales through real consumer insights from hundreds of thousands of shoppers. Andri Sadlak (ProductPinion / 8-figure Seller) is not a serial killer but a serial immigrant and entrepreneur. Now running an eight-figure brand, Andri started his journey by launching his first FBA business in 2017 and selling it three years later before co-founding ProductPinion, a leading conversion optimization tool for Amazon sellers.…
1 The Advanced Series Part 2 - Rekognition - For Advanced Amazon Sellers 54:24
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54:24The Advanced Series Part 2 Rekognition - For Advanced Users Jeffery Anderson is back, taking us into the lab and sharing insights from one of the sharpest minds in the industry. In 2021, he sold his business and has now invested in a tea company. Jeffery excels in creating technical processes for big sellers and agencies and offers software training. He also operates a training and recruitment center in the Philippines focused on software skills. What's getting covered this week in the lab? Pre-purchase questions discovered by Rufus Post-purchase objections using AI and reviews Real customer video walkthrough using ProductOpinion Creative brief for graphic designers Amazon Rekognition (super advanced level) Amazon listing generator (surprise results) and the downfall of trusting Amazon Rekognition We're committed to transparency, showing you the creation process live, without holding anything back. Stay tuned for a series that promises to deliver actionable content and resources by its end. Follow along on Youtube…
1 The Cold Reality of the Honeymoon Period & External Traffic Part 1 42:42
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42:42The Cold Reality of the Honeymoon Period & External Traffic Part 1 Now let's get to the fun part. Who hasn't heard of the Honeymoon Period? Follow along via video Everyone in the Amazon industry has heard about the so-called "Honeymoon Period," and after years of crafting strategies around an observation (by Anthony Lee in 2015, which he himself, as a very smart man, denounced using scientific literature), it is time for us to try to get closer to the truth. And that is why in the article, you will find references to 15 scientific papers and 2 patents on the A9 Algorithm - the one from 2022 and the updated one from November 2023. Before anyone starts getting concerned about the latest patent update being from almost a year ago, know that semantic matching, BERT, and COSMO will be presented in the article (and Danny's video). The reason is simple: we have the baseline, and what gets added are layers. You will see how the move Using LLMs for processing data and updating rankings in (close to) real-time matches perfectly with the COSMO framework and what RUFUS is currently doing with the results. The scope of the video is to allow you to peek at what is coming and what will be presented in the article, as we will be working around the technical details of what really works when you launch a product on Amazon and what the myths are surrounding the Honeymoon Period phenomenon. 30-60 day grace period where Oana goes in-depth in this article (I will also cover 7-14 days) Getting the Honeymoon Period every time Resetting the Honeymoon Period (with the ASIN deletion) Having a bad honeymoon period The point of this is to focus your time and attention on what matters versus theories without scientific data to back them up. In the video, there is only a short intro showing one of the figures presented in the patent; it focuses on the specific moment when a product appears for the first time in search. This image is from the 2023 patent; however, in the article, you will find an in-depth description and comparison between the 2022 and the 2023 algorithm updates as Amazon introduced a more sophisticated method of refining and displaying search results. That will allow you to understand what changed from 2022 to 2023 when it comes to launching products on Amazon and not only that but also ranking and gaining visibility for already established products. The article is the result of many hours of work and recording, going back and forth. As we want to ensure it is easy to read for everyone, technical details are included since we are quoting and writing from scientific literature. But do not worry; there are a couple of things everyone needs to understand that will make things easier without delving into the technical details of how the algorithm works. These are: Prior Predictions Posterior Predictions Prior Predictions using the Bayesian formula Learn these, and you will understand ranking on a whole new level. Follow along via video…
Ranking in Real Time Part 3 In this episode of Ranking in Realtime, Colin Raja returns for part 3 of the series, focusing exclusively on finding highly converting keywords. Using past PPC performance data alongside tools like Datadive, Brand Analytics, and SellerSprite, Colin shares strategies for optimizing keyword selection to enhance campaign effectiveness for launching. Key Focus Areas: PPC Performance Review: Analyzing historical data to identify top-converting keywords for launches and relaunches. Tool Utilization: How to leverage Datadive, Brand Analytics, and SellerSprite to uncover new keyword opportunities and improve search visibility. Conclusion By analyzing PPC data and utilizing powerful tools, sellers can identify high-impact keywords, enhance visibility, and boost sales on Amazon. Missed Part 2? Colin explored advanced Amazon strategies, including category optimization, competitive analysis, semantic mapping, NLP models, and Amazon Recognition to enhance listings and predict user behavior. He also covered phased PPC strategies to refine keyword focus over time. Check out Episode 1 to start from the beginning and learn more about ranking strategies on Amazon! Looking for a Free PPC Audit? Visit Databrill.…
1 Ranking in Real Time: Part 2 with Colin Raja 46:42
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46:42Ranking in Real Time: Part 2 Semantic Mapping, Node Leveraging & More... In this episode, Colin Raga returns to delve deeper into advanced Amazon strategies, focusing on category optimization, competitive analysis, and semantic mapping. Colin begins with category optimization, emphasizing the value of cross-category opportunities. Next, Colin discusses competitive analysis. He highlights the importance of comprehensively listing competitors' product types and identifying gaps where you can differentiate your offering. The episode also introduces advanced tools like semantic keyword mapping, NLP models, and Amazon Recognition. These tools help refine your listing by identifying related keywords, predicting user search behavior, and optimizing product images. Colin wraps up by stressing the importance of a phased PPC strategy, starting with broad campaigns to gather data and refining them over time to focus on high-performing keywords. Looking for a Free PPC Audit? https://www.databrill.com/…
1 Fraser Smeaton: The $50M Amazon Success Story 50:24
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50:24Fraser Smeaton: The $50M Amazon Success Story From Losing to Winning Early Years and Career Beginnings Fraser Smeaton’s journey began in the field of Electrical Engineering at university, but his career soon shifted to the corporate world. He spent eight years working in Marketing and General Management roles, where he gained invaluable experience in business strategy and market dynamics. From Side Hustle to Full-Time Entrepreneur In 2009, Fraser started a side hustle that quickly grew into a full-time business. The venture gained rapid traction, going viral within its first year, which led Fraser to leave his corporate job to focus entirely on his new business. Initially, the business was promoted through its website, heavily supported by Facebook advertising, which drove significant growth in the early years. Expansion and Early Challenges As the business grew, Fraser expanded into wholesaling, including becoming an Amazon vendor. This period of expansion, which lasted until 2012, was marked by rapid growth. However, the company soon faced the challenges that come with scaling up. As competition increased and costs soared, the demand for their products began to decrease. The Low Point and Strategic Shift By 2015, Fraser's business faced over £1 million in losses, leading to a workforce reduction by half. Fraser noted that third parties sold their wholesale products on Amazon and decided to sell directly on Amazon to capture retail and wholesale margins and control sales. Refocusing on Amazon Pivoting to Amazon as the main sales channel was pivotal for the company. Success hinged on refining all Amazon-related processes—procurement, logistics, pricing, content, SEO, advertising. Fraser's belief in cumulative small improvements and launching over 150 new products each year drove substantial growth. Navigating the Pandemic The pandemic presented new challenges, particularly as the business struggled while other sectors flourished. However, Fraser’s quick action to control costs and focus on improving internal processes helped the company navigate through this difficult period. Instead of retreating, they used this time to refine operations, setting the stage for future success. Current Success and Business Moat Today, Fraser’s business generates over $50 million annually and employs more than 60 people. The company’s competitive advantage lies in its ability to manage complex operations profitably in a tough category. This expertise has allowed the business to thrive in an increasingly competitive landscape. Looking for a Free PPC Audit? https://www.databrill.com/…
1 Ranking in Realtime Part 1 - with Colin Raja 1:09:20
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1:09:20Ranking in Realtime Part 1 - with Colin Raja This is a multi-part series that goes behind the scenes of ranking a product from start to finish. Colin will take you through every single step, from all the preparation to execution to the results. This is part one; we will provide weekly updates live (every Thursday) so you get to see in real time the whole process, the good, the bad, the ugly, and everything in between. Covered in this episode: Keyword Selection: Start by identifying the keywords that are most relevant to your product launch. Choose ones that are both impactful and realistic to target. Product Definition: Shape your product based on the chosen keywords. Align its features, design, and messaging with these keywords to boost visibility and market relevance. Market Gap Analysis: Look for gaps in the market by examining keywords that are less competitive and current trends. This strategy will help you differentiate your product. Pre-Design Testing: Before diving into the design phase, use tools like Canva to create preliminary mockups. This step helps you get a feel for potential AI-generated images and sets the stage for your designer. Design Process: With your mockups ready, work closely with your designer to finalize the product's design. Incorporate feedback and utilize testing tools to refine the design further. Follow along on Youtube - https://www.youtube.com/live/6CpfvwMzXCE?si=c4ta2ABo42mkisrn…
1 Main Image Monthly - Making Magic with Main Images 1:16:39
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1:16:39Main Image Monthly - Making Magic with Main Images Welcome to our new monthly show, where we bring in some of the world's best Amazon conversion optimizers. If you know the difference between Russell Brunson (Templates) and Peep Laja (The Godfather of Conversion Rate Optimization), then you have come to the right place. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings. Showing you how easy it is to test, how to test properly, and how to use your imagination. "The magic you are looking for is in the work you are avoiding" Your Takedown Team Sim Mahon (8fig Seller) Andri Sadlak(ProductPinion / 8fig Seller) Dorian Gorski (Generated over $1 billion Client in sales) Matt Kostan (ProductPinion , Multiple 7 figure brands) About Our Guest Panelists Sim Mahon runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of eCommerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. Dorian Gorski is a seasoned Amazon expert with over 11 years of experience, partnering with top brands and Fortune 500 companies. He has founded several creative ventures that have collectively generated over $1 billion in sales for his clients. Currently, Dorian specializes in data analysis and optimizing conversion and click-through rates. Matt Kostan (ProductPinion, Multiple 7-figure brands). With over a decade of experience in selling on Amazon, Kickstarter, and retail, he has built multiple seven-figure brands from the ground up. At ProductPinion, Matt leads a team dedicated to helping Amazon sellers grow their sales through real consumer insights from hundreds of thousands of shoppers. Andri Sadlak (ProductPinion / 8-figure Seller) is not a serial killer, but a serial immigrant and entrepreneur. Now running an eight-figure brand, Andri started his journey by launching his first FBA business in 2017 and selling it three years later before co-founding ProductPinion, a leading conversion optimization tool for Amazon sellers.…
1 The Connection Between Rufus, Rekognition, and Comprehend 37:23
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37:23The Advanced Series Part 1 The Connection Between Rufus, Rekognition, and Comprehend. Today, I'm with Jeffery Anderson. He sold his business in 2021 and recently invested in a tea company. Jeffery's expertise lies in technical processes tailored for large sellers and agencies, along with providing software training. Additionally, he runs a training and recruitment center in the Philippines that specializes in software skills. There's quite a buzz in the community about Rekognition and Comprehend. However, many aren't sure what they're looking for or how to scale these tools effectively. Diving deeper into the technical aspects is key to unlocking their full potential. Join us as we embark on a practical journey to optimize a listing, where we'll be piecing together the process step-by-step. In our introductory episode tomorrow, we dive into the initial findings and set the stage for what's to come. Throughout this series, consider us your R&D team, dedicated to crafting a repeatable method for updating an entire catalog with the help of tools like Comprehend and Rekognition. By the conclusion of two or three episodes, we'll be ready to share valuable SOPs and detailed process maps. Expect to gain insights on: Initial observations using Rekognition and Comprehend. The strategy behind analyzing Rufus through these innovative lenses. A comparative look at Rekognition versus Amazon's Listing Creator. The development of a process map from scratch. We're committed to transparency, showing you the creation in the process live, without holding anything back. Stay tuned for a series that promises to deliver actionable content and resources by its end. Follow along on Youtube and Take Notes?…
1 The Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments 1:00:32
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1:00:32The Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments Why Microsoft Clarity is Powerful & Free Danny McMillan emphasizes the value of Microsoft Clarity for website optimization. He recalls using multiple tools, but now Clarity integrates these features and pairs well with Google Analytics. It helps users spot and resolve issues affecting conversion rates, providing essential visibility. Not All Traffic is Equal Danny differentiates between vanity traffic (high volume, low engagement) and quality traffic (targeted, likely to engage). He stresses progress forms to refine audience profiles, reducing spam and increasing traffic relevance. Testing and Implementation Danny outlines testing methods: A/B Testing: Compares page versions to find the best performer. Heatmaps: Shows user interactions, highlighting interest areas. Session Recordings: Offers in-depth user behavior analysis. These tools help site owners enhance their pages and attract valuable traffic. Checkout Page Optimization Danny discusses optimizing checkout pages by simplifying processes, adding trust signals, and improving user experience. Adam Heist focuses on conversion rate optimization (CRO) and main image tests for 2024. CRO and Main Image Tests Adam's CRO approach highlights the importance of main images in e-commerce. He advocates for main image testing and split testing to collect performance data. New Traffic Experiments Adam plans to explore new traffic sources in 2024: Levanto: Using influencers for traffic. Google Ads: Attracting targeted visitors through paid search. Demand-Side Platforms (DSP): Investigating programmatic advertising. Other Hacks Adam mentions strategies like logistics cost optimization to enhance business efficiency. For a Free PPC Audit, visit https://www.databrill.com/ .…
1 Mastering Amazon Listings: Essential Auditing Strategies 34:14
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34:14Mastering Amazon Listings: Essential Auditing Strategies In this episode, Oana joins to discuss the essential steps for your product's market success. Key actions include auditing listings, in-depth product understanding, and strategic business alignment. Understanding the Product Detailed Analysis: Examine your product’s features thoroughly. Unique Selling Points: Identify what sets your product apart. Target Audience Identification: Know who buys your product and their demographics. Discussion on Demographics: Understand your audience's preferences and purchasing motivations. Client Persona Building Client Personas: Create personas for active users and launch targets to inform marketing. Data-Driven Insights: Use analytics to profile your ideal customer's habits and pain points. Image Quality Assessment Evaluation: Ensure high-resolution, accurate product images. Impact on CTR and CVR: Quality images can improve click-through and conversion rates. SEO Analysis Amazon’s COSMO Framework: Apply COSMO (Content, Optimization, Search Terms, Media, Offers) for SEO strategy. Shopper Persona Development: Develop a shopper persona for targeted SEO content. Review Analysis Customer Reviews: Analyze reviews for feedback and improvement opportunities. Market Positioning SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats. Goal Alignment Setting Goals: Set goals based on SWOT insights, align with business strategy. Continuous Reassessment: Regularly reassess goals to stay relevant. Summary Audit listings, understand your product, identify your audience, and use high-quality images and SEO to attract customers. Analyze reviews for feedback and conduct a SWOT analysis for strategic positioning. Align and adapt goals for sustained competitiveness. About Oana Oana Padurariu is the Head of Amazon at Trivium, an advertising whiz with a flair for SEO and PPC. From political science dreams to Amazon mastery, she's led brands across the US and EU to success. Now, she channels her passion for the Amazon puzzle into leading her team to innovate and excel in the competitive e-commerce space. Oana embodies growth, challenge, and the thrill of the digital marketing frontier.…
1 AD Talks: Skyrocket Your CTR Like a Boss 8:35
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8:35Skyrocket Your CTR Like a Boss In this week's episode, Melissa dives into CTR, discussing strategies for improvement and how to fine-tune your testing for a better chance at success. Improving Click-Through Rates (CTR) on Amazon through advertising can significantly boost your product visibility and sales. Today she will discuss three effective strategies: 1. Optimizing Your current Product Listings (And Common Things Sellers Miss) Compelling Titles: Ensure your product titles are clear, concise, and include relevant keywords. High-Quality Images: Use high-resolution images that showcase your product from multiple angles. Detailed Descriptions: Provide thorough and engaging product descriptions, highlighting key features and benefits. 2. Leverage Sponsored Ads (most sellers still fail to understand what relevance is and go too wide) Target Relevant Keywords: Use Amazon’s keyword tools to find and target the most relevant and high-performing keywords for your products. Adjust Bids Strategically: Monitor your ad performance and adjust your bids to maximize visibility for high-performing keywords. Utilize Negative Keywords: Add negative keywords to prevent your ads from showing up in irrelevant searches, improving the efficiency of your ad spend. 3. A/B Test Your Ads (most sellers are lazy here, either not testing or pulling it too early due to lack of patience or ignorance when it comes to testing) Test Different Ad Creatives: Experiment with different images, headlines, and ad copy to see what resonates most with your audience. Monitor Performance Metrics: Track CTR, conversion rates, and other key metrics to determine which versions of your ads are most effective. Refine and Repeat: Use the insights gained from A/B testing to continually refine and improve your ads. Implementing these strategies can help enhance your Amazon advertising efforts, leading to higher CTR and ultimately, better sales performance.…
1 8 Figures in 6 Months - Amazon Seller Andy Slamans Shares All 41:54
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41:548 Figures in 6 Months - Amazon Seller Andy Slamans Shares All Andy Slamans has had an extraordinary year, and come June, he shattered the 8-figure ceiling, surpassing all growth expectations. He's poised to reveal the strategies that propelled his team to such remarkable heights, offering insights you can harness to elevate your own business. About Andy Andy Slamans - A decade into revolutionizing the e-commerce space, Andy Slamans is at the helm of Amazing Freedom Brands, an empire boasting an 8-figure lineup of direct-to-consumer products that have dominated Amazon and Shopify. Since its inception in 2015, the brand has skyrocketed, amassing over $75M in sales. The momentum is palpable as Andy's brands shattered records with a staggering $428,000 in sales during the electrifying 48 hours of Amazon’s Prime Day 2024 event. Before becoming an Amazon titan, Andy dedicated 15 years to nurturing futures as a full-time houseparent for underprivileged high school boys. His journey now continues alongside his wonderful wife, Deanna, celebrating 29 years of marriage, and their two children, Korri and AJ. Home for the Slamans is the sweet town of Hershey, PA, where they share their lives with a loyal dog and two spirited Savannah cats, who became part of the family just before "Tiger King" took the world by storm.…
1 Cutting-Edge Product Research in 2024 with Isabella Ritz 39:46
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39:46Cutting-Edge Product Research in 2024 with Isabella Ritz In this episode of Seller Sessions, Adam Heist welcomes Isabella Ritz, an expert in Amazon product research and development. They delve into the crucial aspects of launching and selling products on Amazon, sharing insights on leveraging AI, optimizing product listings, and finding the right factories. Key Discussion Points: Importance of Product Research: Isabella emphasizes the foundation of successful Amazon selling lies in robust product research and development. The pitfalls of cheap products and the challenges in maintaining margins with high PPC costs are discussed. Using AI for Product Development: Isabella outlines the steps to use tools like Smart Scout and ChatGPT for product research. The significance of analyzing customer reviews and sentiments using AI to tailor product features and marketing strategies. Approach to Budget Allocation: A balanced approach towards inventory and marketing budget is recommended. Investing in higher ticket products (e.g., $69.99 and above) can lead to better margins and less competition. Sourcing and Working with Factories: The challenges in finding reliable factories are addressed, with a recommendation to use brokers for better negotiation and quality assurance. Isabella shares her experience with sourcing agents who provide significant cost benefits over direct communication with suppliers on platforms like Alibaba. Product Launch Strategy: The necessity of programs like Vine for early reviews and the importance of a solid PPC strategy. Utilizing external traffic sources such as Google blogs, Join Brands Live, and social listening tools for comprehensive market penetration. Creating Effective Listings: The shift from feature-based to experience-based product descriptions to enhance customer engagement and align with Amazon's evolving algorithms. The use of tools like ChatGPT to craft compelling and SEO-optimized product listings based on customer feedback and competitive analysis. Pricing and Margin Strategy: Emphasis on higher-priced, differentiated products to maintain profitability amidst rising costs. Detailed approach to calculating cost of goods, shipping, and ensuring a healthy profit margin post all expenses.…
1 Prime Day Surge: Capitalizing on the Mid-Sale Rush 10:43
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10:43Prime Day Surge: Capitalising on the Mid-Sale Rush In this engaging episode, join Melissa Davis as she comes back to share valuable strategies for excelling during Prime Day and beyond. Discover the secrets to keeping your cool, smart inventory management, strategic pricing adjustments, ad optimization, and setting the stage for ongoing success. Unlock the Power: Essential Highlights Maintaining a Calm and Focused Mindset: -Techniques for staying calm and focused during the high-pressure Prime Day period and post Prime Day drop off. -Time management tips to balance immediate tasks and long-term goals. -Stress-relief practices and mental health strategies for sellers. Real-Time Inventory Management: -Strategies for monitoring stock levels and avoiding sell-outs. -Tips on leveraging Amazon's inventory tools for timely restocking. -How to manage FBA inventory and ensure quick replenishment. Dynamic Pricing Adjustments: -Techniques for adjusting prices to stay competitive during Prime Day. -Balancing discounts with profitability to maximize sales without eroding margins. Optimizing Sponsored Product Ads: -Best practices for running effective mid-Prime Day ad campaigns. -Analyzing ad performance in real-time and making necessary adjustments. -Targeting strategies to capture high-intent buyers during peak hours. Prepping for Post-Prime Day Success: -Planning for post-Prime Day inventory management and restocking. -Strategies for leveraging Prime Day data to improve future sales. -Building long-term customer relationships and encouraging repeat business. -Set up 7 Day Views Remarketing with competitive pricing. Join us as we delve into these essential strategies to ensure your Prime Day is not only profitable but also sets the stage for sustained success.…
1 Tactics for Dominating Amazon Prime Day! 15:28
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15:285 Tactics for Dominating Amazon Prime Day! Melissa returns for your weekly prescription of PPC; this time, she will focus on 5 key areas for you to roll into Prime Day like a boss. Explored Thoroughly in This Episode Inventory Management: Ensuring You Have Enough Stock and Managing Logistics to Meet the Increased Demand. Don't sell yourself out of profit. Utilize the boost in traffic for aged inventory. Pricing Strategies for Prime Day: Techniques for setting competitive prices and offering attractive discounts Coupons: Confirm approval. PEDs: Check statuses often. You NEED a discount of some kind. Effective Advertising Strategies: How to create impactful ad campaigns that drive traffic and conversions during Prime Day. Budgets over Bids. Check early and often. Data-Driven Decision Making: Analyzing sales data and customer behavior to refine strategies for future Prime Days. Trust what you know works. Risky time to test. Look at BA Ranks since Prime Day was announced. Enhancing Customer Experience: Providing excellent customer service, handling returns efficiently, and gathering reviews post-Prime Day Set up a Review Automator that is Amazon TOS compliant. Be ready for returns. Message Templates for Efficiency. Summary Melissa shares five strategies for excelling on Amazon Prime Day, focusing on managing inventory and logistics, setting competitive prices with discounts, creating effective ad campaigns, making decisions based on sales data, and improving customer service with efficient returns and review gathering. These tactics aim to help sellers take full advantage of the increased traffic during this event.…
1 The Art of War On Amazon Part 4 - Black Hat Sellers & The Dark Triad 11:37
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11:37The Art of War On Amazon Part 4 - Black Hat Sellers & The Dark Triad Introduction Welcome back to Seller Sessions! If you haven't listened to episodes 1 to 3 of The Art of War on Amazon, make sure to check those out, as they provide essential context for this final installment. In this episode, we're diving deep into the psychology of black hat sellers via the framework of the Dark Triad and how it manifests in the competitive world of Amazon. Introduction to the Dark Triad Dark Triad Traits: Narcissism, Machiavellianism, and Psychopathy These traits are distinct yet interrelated, often leading to social malevolence. Common themes include emotional coldness, duplicity, and aggression. Narcissism Definition Narcissism is characterized by grandiosity, a need for admiration, and a lack of empathy. Traits Grandiosity and Entitlement: Narcissistic sellers might feel they deserve to dominate the market and believe they are superior to their competitors. Lack of Empathy: They may not care about the harm they cause to other sellers or the unfairness of their tactics, focusing solely on their own success. Machiavellianism Definition Named after Niccolò Machiavelli, this trait involves cunning strategies and manipulative behavior. Traits Manipulation and Deceit: These sellers use cunning strategies to deceive and sabotage competitors, including fake reviews and false reporting. Strategic Planning: They meticulously plan their attacks, exploiting loopholes and weaknesses in Amazon's system. Psychopathy Definition Psychopathy, or antisocial personality disorder, involves a lack of guilt or remorse for harming others. Traits Lack of Remorse: Psychopathic sellers may employ ruthless tactics without any moral boundaries. Impulsivity and Thrill-Seeking: They enjoy the thrill of outsmarting competitors and the power that comes from disrupting other businesses. We Will Also Cover Common Tactics Defending Against Black Hat Sellers Knowing Your Enemy The Only Way to Beat Them Strategic Positioning Countering Black Hat Attacks in Q4 As the great Sun Tzu said, "In the midst of chaos, there is also opportunity." Understanding these traits and their implications can help you develop strategies to protect your business and navigate the competitive landscape on Amazon more effectively.…
1 AD TALKS: Advanced PPC Budget Allocation 23:13
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23:13AD TALKS: Advanced Budget Allocation Introduction In this episode of AD TALKS, Melissa dives deep into the critical topic of budget allocation for Amazon PPC. The discussion centers around how to effectively distribute a limited advertising budget to maximize return on investment while navigating the complexities of various ad types and seasonal trends. Business and Account Goals Increasing sales Enhancing brand awareness Launching new products Data-Driven Approach The core idea is to create a structured, data-driven approach to budget allocation that aligns with company goals and adapts to market conditions. Avoiding Shiny Object Syndrome One major pitfall is the temptation to try too many things at once, leading to a fragmented strategy with too many targets on a small budget. Approach to Budget Allocation 1. Define Goals Set clear, specific goals for what you want to achieve with your advertising budget. 2. Analyze Historical Data Use past performance data to inform your budget allocation decisions. 3. Segment Budget Divide your budget into segments based on goals, product lines, or other relevant criteria. 4. Keyword Strategy Develop a keyword strategy that targets the most relevant and high-performing keywords. 5. Seasonal Adjustments Adjust your budget allocation to account for seasonal trends and peak periods. 6. Competitive Analysis Monitor your competitors’ strategies and adjust your approach accordingly. 7. Continuous Optimization Regularly review and optimize your campaigns to ensure maximum efficiency. 8. Automate and Scale Use automation tools to manage and scale your campaigns more effectively. 9. Monitor and Report Keep track of your campaign performance and make data-driven adjustments as needed. Conclusion An effective Amazon Advertising budget allocation strategy requires a balance of data-driven decisions, continuous monitoring, and flexibility to adapt to changing market conditions. By defining clear goals, analyzing past performance, and regularly optimizing your campaigns, you can maximize your advertising ROI and achieve your business objectives.…
1 8 Figure Seller Sim Mahon - 3 Image Hacks All Sellers Should Be Using 36:39
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36:39🎥 8 Figure Seller Sim Mahon - 3 Image Hacks All Sellers Should Be Using 📸 Sim Mahon returns with tactical insights following his in-depth show with partner Jack. This time, he gets hands-on with three image hacks that boosted his business from 7 to 8 figures. Here are Sim's top image hacks to increase your click-through rate (CTR). 🚀 Hack 1 - Using Amazon Germany for inspiration 🇩🇪 Hack 2 - Using real awards and PR to enhance CTR 🏆 Hack 3 - Using not so real awards... 🤫 Bio: Sim runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of eCommerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. 🌐 Follow along on Youtube - 📝…
1 AD TALKS - What is Amazon’s Creator Connections? 32:56
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32:56AD TALKS: Amazon PPC Impact Welcome to the first episode of our podcast series of AD TALKS. This episode marks a special occasion as Melissa Davis makes her debut on Seller Sessions as a Co-Host. Melissa will be doing a weekly show on all things Amazon PPC. Melissa has been immersed in the Amazon space for nearly nine years, with a specialised focus on Amazon Advertising. Her approach is distinctly data-driven yet heart-led, allowing her to uniquely blend technical expertise with creative insight. This combination has enabled her to excel in navigating the complexities of Amazon's dynamic environment, making her a valuable asset in this field. Episode 1: What is Amazon’s Creator Connections? Amazon’s Creator Connections is a groundbreaking initiative aimed at fostering collaborations between content creators and sellers on its platform. This program is crafted to help sellers boost their product awareness, increase sales, and build brand credibility by leveraging the influence and reach of content creators. Who is Amazon’s Creator Connections for? Then a deep dive into: Getting Started with Creator Connections. Challenges and Considerations Sample Swiper Filtering Sample Distribution Choices Approach to Research and Communication Content Ownership and Usage Rights Guidelines for Influencers Summary Amazon’s Creator Connections program is a valuable tool for sellers looking to enhance their product visibility and drive sales through strategic partnerships with content creators. By understanding the program’s mechanics, managing challenges effectively, and adhering to best practices, sellers can maximise the benefits and achieve their marketing goals.…
1 The Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat 1:01:25
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1:01:25The Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat Introduction Welcome to another exciting episode of the Broad Match show! Adam's Segment: What's Coming Up Adam kicks off the discussion with some intriguing updates and future plans: Summer in Canada: Adam shares his experiences and upcoming summer plans. New Launches/Brands: A preview of exciting new product launches and brand developments. 9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion. Adam's Main Discussion Adam delves into the Cosmo Paper and its significant implications for the future: Organic Ranking: How the Cosmo Paper influences organic search rankings (following his podcast last week). Listing Development: Innovative approaches to developing more effective product listings. Creative Strategies: Enhancing creativity in digital marketing and product presentations. Danny's Segment: What's Coming Up Danny provides updates on his upcoming projects and topics of interest: New Live Podcast Setup: Enhancements and new features in the podcast's live setup. Melissa Davis from Databrill joins the podcast alongside Sharon and Adam, adding valuable insights into PPC on a weekly basis. Art of War Series: The conclusion of the popular "Art of War" series, focusing on black hat sellers and the dark triad framework just in time for Q4 lead in. Danny's Main Discussion Agency Red Flags: Key issues to watch out for when working with agencies, both from an agency's and a client's perspective. Managing Accounts: Questions to ask about account management and workload. Communication: The importance of effective communication between clients and agencies. Size Matters?: Why bigger isn't always better in the agency world. Transitioning: Smooth transitions when changing agencies. Pricing Models: Understanding flat rate versus percentage-based pricing. Case Studies and Strategies: Evaluating case studies and the effectiveness of proposed strategies. Managed vs. Unmanaged Services: Comparing different service models. Performance Only Agencies: Pros and cons of agencies that focus solely on performance metrics. Agency Switcher: Advice for sellers considering switching agencies. Full-Service Agencies: Comprehensive service options versus specialised agencies. Seller Types: Identifying which types of sellers agencies typically avoid. Final Thoughts and Wrap Up In the wrap-up segment, Danny shares some personal insights and final thoughts: ADHD: Updates on ADHD 360, including a quick transition to a private model within four weeks. Chat GPT Chef: The continuous interaction and improvements in using Chat GPT for various tasks.…
1 Amazon's New AI Ranking Algorithm with Vannesa Hung 36:18
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36:18Amazon's New AI Ranking Algorithm with Vannesa Hung Host: Adam Heist Guest: Vannesa Hung Introduction Welcome back to another episode of the Seller Sessions podcast. In this episode, host Adam Heist delves into the fascinating world of Amazon's AI advancements with Vannesa Hung, a renowned Amazon expert. The discussion centers around Amazon's new AI-driven ranking algorithm, known as Cosmo, and its profound implications for sellers on the platform. Amazon's AI and the New Ranking Algorithm Adam kicks off the episode by discussing Amazon's significant investment in AI technologies and how it's revolutionizing the ranking algorithm. He mentions Cosmo, a system designed to fundamentally change how products are shown to customers on Amazon. Vannesa, who has a deep understanding of Amazon's backend systems, introduces the concept of Cosmo and its potential impact on sellers. The Evolution of Listing Optimization Vannesa explains the traditional approach to listing optimization, which focused heavily on keywords. Sellers have historically optimized their titles, bullet points, and backend attributes to rank for specific keywords. This method was based on the premise that Amazon is the largest search engine for products, and success depended on appearing in searches for relevant keywords. The Shift from Keywords to Context With the introduction of Cosmo, Vannesa highlights a significant shift from a keyword-centric approach to a context-driven model. Cosmo utilizes common sense knowledge to understand products better, going beyond keywords to consider the context and intent behind a search. This means that product listings will need to be enriched with more detailed information to provide a holistic understanding of the product's use and target audience. Implications for Sellers Vannesa discusses the major implications of this shift for Amazon sellers: Audience Understanding: Sellers need to have a deep understanding of their target audience. This involves knowing their preferences, behaviors, and buying intentions. Enhanced Listings: Listings should now include detailed contextual information. This includes lifestyle images and descriptions that provide context about the product's use and its suitability for different scenarios. Backend Optimization: It's crucial to fill out all relevant attributes in the backend, ensuring that the AI has comprehensive data to work with. Testing and Preparing for the Future Adam and Vannesa discuss practical steps sellers can take to prepare for this new AI-driven environment: Use AI Tools: Leverage AI tools like ChatGPT to understand your audience better and generate comprehensive listing content. Test Listings: Use Amazon's new listing generator to test how well your product is understood by the AI. This helps identify any discrepancies and allows for adjustments to be made. Monitor Changes: Stay informed about updates from Amazon, particularly those announced at events like Amazon Accelerate, which will feature extensive tracks on AI advancements. Real-World Examples and Insights Throughout the conversation, Vannesa shares real-world examples from her experiences with clients. She illustrates how changes in listing content and images have led to reclassification of products by Amazon's AI, underscoring the importance of getting the context right. Conclusion Adam wraps up the episode by emphasizing the dynamic nature of selling on Amazon and the importance of staying ahead of changes. Vannesa reiterates that while keywords remain important, the context provided around them will be the key differentiator in the new AI-driven landscape. For sellers looking to navigate these changes, Vannesa offers her expertise through her service called Amazon Intelligence, where she helps optimize catalogs based on these new principles. Call to Action Stay tuned for more updates and insights from Seller Sessions. Subscribe to the podcast to keep up with the latest trends and strategies in the world of Amazon selling. Looking for a Free PPC Audit? https://www.databrill.com/…
The Art of War on Amazon (Part 3) Welcome back to Seller Sessions! In this third installment of "The Art of War on Amazon," Danny dives deep into the psychological strategies and leadership principles that can elevate an Amazon business. If you haven’t listened to the first two parts, I highly recommend you do so for better context. Let's explore these insightful principles: Blaming Your Competitors Locus of Control: This psychological concept differentiates between internal and external perceptions of control. Amazon sellers often fall into the trap of attributing their failures to external factors, such as competitors' pricing. This external locus of control can hinder growth by focusing on barriers rather than improving strategies. Success on Amazon hinges on innovation and customer data—control your actions, not the competition. Lead by Example, Not Fear True leadership is about modeling the behavior you expect. Inspire your team with hard work, integrity, and dedication, rather than intimidation. Leading with fear breeds resentment and disengagement, while leading by example cultivates respect and loyalty. As the saying goes, "a fish rots from the head down," highlighting the importance of positive leadership. Never Outsource Well-Being to Social Media Social networks are engineered for attention, often at the cost of mental well-being. While they can be useful for business, they can also lead to doomscrolling and unhealthy consumption of content. Remember, social media is not the real world. It's crucial to maintain a balance and not let it dictate your happiness or productivity. For Revenge, Dig Two Graves Pursuing revenge harms both the seeker and the target. It feeds anger and bitterness, leading to a cycle of retaliation and conflict. Instead of seeking revenge, focus on your success and personal growth. As Danny puts it, “holding on to anger is like drinking poison and expecting the other person to die.” The World Doesn't Revolve Around You Accountability and hard work are key. When you take responsibility and replace entitlement with effort, you’ll notice positive changes in your results. It's not the world that's changing but your perception and actions. Change begins within, and as you adapt and grow, the world aligns with your progress. You're Exactly Where You're Meant to Be You are the sum of countless micro-decisions. If you’re not happy with your current situation, identify and understand your patterns. Use critical thinking to break negative cycles. Remember, you are often the common denominator in your experiences, so focus on self-improvement. Never Communicate Sincerely with the Insincere Engaging with people who have no intention of resolving issues is a waste of time and energy. Recognize crazy-making behavior and avoid getting entangled in it. Sometimes, the best response is silence, preserving your energy for more constructive interactions. Needs vs. Wants Reflect on Maslow’s Hierarchy of Needs to understand what truly motivates you. This hierarchy emphasizes the importance of meeting basic physiological and safety needs before pursuing social, esteem, and self-actualization needs. Understanding this can help keep your entrepreneurial drive in perspective. Optimise for Peace, Not Happiness Happiness is fleeting, but peace can be sustained long-term through self-accountability, self-awareness, and strong boundaries. Cultivate relationships that add value to your life and remove those that don't. Metaphorically, without war, you cannot have peace. It's the struggles that teach you the value of tranquility. Presence Over Presents Your time and attention are the most valuable gifts you can give. Whether it’s to your loved ones or team members, being present and attentive creates lasting positive impacts. People will always remember how you made them feel. Hold Down Your Own Power Strong individuals maintain their power and protect others, whereas weak individuals seek to take power from others. By establishing strong boundaries and practicing self-accountability, you become resistant to manipulation and empower yourself. Conclusion Danny wraps up this session with a teaser for the next and final part of "The Art of War on Amazon." He promises to delve into the psychology of black-hat sellers using the Dark Triad framework, emphasizing the importance of deception in warfare as quoted by Sun Tzu. Tune in next time as Danny continues to equip Amazon sellers with the strategies needed to navigate and succeed in the highly competitive marketplace. Until then, take these principles to heart and implement them to gain a competitive edge. Looking for a Free PPC Audit? DataBrill…
1 In-depth with 8 Figure Amazon Sellers Sim & Jack 56:21
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56:21In-depth with 8 Figure Amazon Sellers Sim & Jack Introduction Welcome back to Seller Sessions! In this episode, host Danny interviews Sim and Jack, two UK-based entrepreneurs who have built an impressive eight-figure business. Their journey, which began in 2017, is filled with valuable insights and lessons for anyone looking to scale their e-commerce venture. Getting Started: The Early Days Sim's Story: Sim shares his beginnings in e-commerce, influenced by his father's old-school marketing business that started in 1977. Initially, they ventured into eBay around 2004-2005, experimenting with auctions. By 2008, they began selling on Amazon, where one of their first products remains a best-seller. Jack's Journey: Jack, a chartered accountant with a lower risk appetite, joined the company through a family connection, marrying Sim's sister. His background in big firms and a stint in politics provided a stable foundation for their business. Building the Business: Key Milestones The Vendor Program: They entered Amazon’s Vendor Program in 2018, which was a double-edged sword. It offered high volume but low margins and significant operational challenges. Despite the initial success, it was unsustainable due to the low-profit margins and heavy demands from Amazon. Covid-19 Challenges: The pandemic brought unexpected opportunities and challenges. They pivoted to selling PPE but faced issues like price gouging accusations and operational strain. Lockdown periods forced them to streamline operations, with the core team handling all tasks to keep the business running. Strategic Changes and Growth Operational Overhaul: Realizing the inefficiencies in their system, Sim and Jack embarked on a massive reorganization with the help of external consultants. They attended bootcamps and implemented structured business practices, which were crucial for scaling. Data and Technology: They developed a custom product data management system, integrating various data sources to streamline decision-making and operations. This system helps manage their large catalog and provides insights to optimize their strategy. Brand and Product Development New Brands: Sim and Jack are now focusing on developing distinct brands rather than a single umbrella brand, addressing consumer preferences for niche, quality products. They are particularly excited about a new kitchen brand, leveraging local manufacturing for better cash flow and rapid product development. Customer Engagement: Building an email list of 5,500 subscribers has become an integral part of their product validation process. They engage with this community for feedback and product testing, ensuring their offerings meet market needs. Future Plans Scaling Up: The goal is to reach higher figures sustainably, focusing on strategic brand building and efficient operations. They aim to maintain their family business ethos while ensuring it can operate independently in the future. Community and Networking: Networking and learning from other successful entrepreneurs have been pivotal. They participate in masterminds and industry events to stay ahead of trends and challenges. Conclusion Sim and Jack’s journey is a testament to resilience, adaptability, and strategic thinking. From navigating the complexities of Amazon’s programs to leveraging data for informed decisions, their story offers invaluable lessons for aspiring and established e-commerce entrepreneurs alike. Looking for a Free PPC Audit? https://www.databrill.com/…
The Art of War on Amazon: Part 2 Welcome back to Seller Sessions. Following part one in the series, we delve deeper into your mental game and its impact on your business. It's tough out there for sellers right now, and no hack will fix your mental game. Mastering the 12 parts below will win you half the battle. This is short and sweet, but give me five minutes of your time and you'll see what I mean. 1. Develop a Moral Philosophy 2. The Person You Lay Down With 3. A Calm Mind, a Fit Body, a House Full of Love 4. Money, Power, and Status Cannot Buy Desire 5. Build a Formidable Circle not a Winners Circle 6. What is a True Friend 7. Avoid God Mode at All Costs 8. Wise vs Smart 9. Fastest Way To Remove Toxic People from Your Life 10. Past Behaviours Predict Future Behaviours Unless there are Changed Behaviours 11. Never Scatter Your Troops 12. The Wise Warrior Avoids the Battle To close, mastering these twelve principles will fortify your mental game, significantly impacting your success as an Amazon seller. Developing a moral philosophy, choosing your partners wisely, and fostering a calm mind and fit body are foundational. Understand that money, power, and status can't buy genuine desire. Build a formidable circle rather than a winner's circle and recognize what a true friend is. Avoid the pitfalls of god mode, differentiate between being wise and being smart, and swiftly remove toxic influences. Remember, past behaviours often predict future ones unless genuine change occurs. Keep your team focused and know that sometimes the wisest move is to avoid the battle altogether. Nail these elements, and you'll be well on your way to winning half the battle in your business journey.…
1 The BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More 1:51:33
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1:51:33The BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More In this engaging episode of Seller Sessions, host Danny McMillan welcomes back co-host, Adam Heist to discuss a wide range of topics, from the latest insights into Seller Sessions Live to personal health challenges and the entrepreneurial mindset. Seller Sessions Live: The Evolution and Impact Refining the Format One-Day Event: Adam praises the one-day format of Seller Sessions Live, highlighting its efficiency and effectiveness compared to longer events. Quality Over Quantity: Danny explains that maintaining high-quality content throughout a multi-day event can lead to diminishing returns, hence the decision to keep it short but impactful. Audience and Atmosphere Seller-Centric Approach: The event remains focused on sellers ensuring meaningful and genuine interactions. Unique Speaker Line-Up: Danny and Adam emphasise the importance of featuring new faces and fresh insights, avoiding the repetition. Logistics and Challenges Travel Considerations: The convenience of a one-day event minimises travel fatigue and maximises attendee energy and engagement. Cost Management: By keeping the event to one day, Danny manages to keep costs down, making it accessible without compromising on quality. Addressing Side Events The Problem with Side Events Danny's Stance: Danny addresses the issue of side events organised around major events without prior consultation. He emphasises the importance of respect and proper communication when planning such activities. Exclusive Contracts: To prevent conflicts, Danny mentions that all speakers for next year will be under exclusive contracts, restricting their participation in other events around the same timeframe of Seller Sessions Live. Impact on Events Draining Resources: Danny explains how unauthorised side events can drain resources and detract from the main event, making it clear that he will not tolerate such actions in the future. Personal Journeys and Health Challenges Adam's Stroke Recovery Three and a Half Months In: Adam shares his progress since experiencing a stroke in Bali, discussing the slow but steady recovery and the importance of incremental gains. Life Lessons: Reflecting on his journey, Adam draws parallels between business challenges and personal health, emphasising resilience and the power of small steps. Danny's ADHD Diagnosis Discovery and Management: Danny recounts his recent ADHD diagnosis and the profound impact it has had on his life and work. He shares practical tips on managing ADHD through micro-dosing and nootropic stacks. Embracing the Superpower: Rather than seeing ADHD as a hindrance, Danny views it as a superpower that, when leveraged correctly, can lead to hyper focus and significant productivity gains. Entrepreneurial Insights and Mental Health Mental Health in Entrepreneurship Shared Struggles: Both Danny and Adam discuss the mental health challenges common among entrepreneurs, including ADHD, anxiety, and depression. Importance of Vulnerability: They highlight the value of open conversations about mental health, reducing stigma and fostering a supportive community. Building a Mental Fortress Upcoming Workshop: Danny introduces his concept of a "Mental Fortress" workshop aimed at helping entrepreneurs build resilience and maintain a healthy work-life balance. Toolkit for Success: The workshop will cover essential topics like boundaries, emotional literacy, and attachment styles, providing attendees with practical tools to improve both their personal and professional lives. Future Plans and Projects Adam's Summer Plans Reconnecting with Roots: Adam plans to spend the summer in Canada, focusing on personal and professional catch-up while enjoying time with family and friends. Exploring Austin: He also considers moving to Austin, Texas, for the winter to explore new opportunities and experiences. Danny's Upcoming Ventures Tech Development: Danny hints at exciting new tech developments at Databrill, aimed at improving the search and PPC experience for sellers. Book Launch: He is also working on a book titled "The Evolved Man," which will address key aspects of masculinity and mental health. Key Takeaways Event Efficiency: The one-day format of Seller Sessions Live is praised for its effectiveness and high-quality content. Health and Resilience: Both Danny and Adam share their personal health journeys, offering valuable insights into managing ADHD and recovering from a stroke. Mental Health Focus: The episode emphasises the importance of mental health in entrepreneurship, encouraging open discussions and supportive communities. Future Innovations: Listeners can look forward to new tech developments and an insightful book from Danny, aimed at enhancing both business and personal growth. Conclusion This episode of Seller Sessions with Danny McMillan and Adam Heist is a treasure trove of insights, from the practicalities of running a successful e-commerce event to deeply personal stories of health and resilience. It underscores the importance of community, mental health, and continuous improvement in both business and life. Looking for a Free PPC Audit? Data Brill PPC Audit…
1 The Biggest Hack This Seller Used To Reach 9 Figures 32:54
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32:54The Biggest Hack This Seller Used To Reach 9 Figures Welcome back to another insightful episode of Seller Sessions , hosted by Danny McMillan. In this episode, we are rejoined by Mels Terlouw, a seasoned entrepreneur peaking at 9 figures in sales. Together, they delve into the critical but often overlooked topic of addressing customer objections, a vital component of successful sales strategies. Key Insights from Mels Terlouw Understanding Psychological Warfare in Sales: Mels emphasises that selling is akin to psychological warfare where the goal is to win the customer’s heart. He gets frustrated with the common reliance on hacks and algorithms, urging sellers to focus on genuine customer engagement. Addressing Customer Objections is Crucial: Many sellers neglect addressing objections because it is perceived as tedious and unglamorous. However, Mels argues that understanding and addressing these objections is fundamental to transforming potential customers into actual buyers. The Importance of Product Presentation: Mels discusses how subtle changes in product listings, like simplifying installation instructions or using psychological cues in images, can significantly impact customer perception and overcome objections. Strategies for Overcoming Objections Tailored Product Features: By focusing on specific customer objections, sellers can tailor their products to meet these needs, significantly enhancing customer satisfaction and sales. Visual and Psychological Cues: Mels points out the power of visual cues in influencing customer decisions, suggesting that sellers employ strategies that align with subconscious customer expectations and preferences. Effective Communication and Testing Continuous Testing and Feedback: Both Danny and Mels highlight the necessity of continuous product testing and gathering feedback to refine product offerings and address emerging customer objections effectively. Concluding Thoughts and Takeaways Engage Directly with Customers: One of Mels' key pieces of advice is for sellers to engage directly with customers to gain firsthand insights into their objections and preferences. Innovation in Addressing Objections: Mels encourages innovation in how objections are addressed, suggesting that meeting and exceeding customer expectations in creative ways can set a product apart in competitive markets. Summary This episode serves as a crucial reminder of the importance of not just meeting but deeply understanding customer needs and objections. Mels Terlouw’s insights provide valuable strategies for sellers looking to enhance their engagement and conversion rates through thoughtful, customer-centric product development and marketing.…
The Art Of Winning on Amazon Part 1 Building a Better Mental Fortress Welcome back to Seller Sessions. Danny explores critical, non-tactical aspects of life that are essential for Amazon sellers and entrepreneurs. Use this knowledge to strengthen your mental resilience, as it will greatly enhance your business and overall life experiences. Remember, the body tends to give up long before the mind does. Amazon remains a mental challenge in the competitive arena. It's only eight minutes long, so make sure you listen until the end, take notes, and watch your life and the lives of those around you improve immensely. Episode Highlights: 1. The War Within: How the internal battles you fight impact your business and life. The necessity of internal peace to avoid chaos and find success. 2. Emotional Literacy: Embracing and understanding your emotional triggers for better decision-making. The importance of fixing emotional wounds and not suppressing emotions. 3. Self-Reliance: Life’s toughness and how a 'saviour' mentality can be detrimental. Transforming problems into triumphs with the right mindset and network. 4. Envy and Its Pitfalls: Exploring the destructive nature of envy and how to navigate the people afflicted. 5. Balancing Greed and Purpose: A look at the impact of money and greed on life and decision-making. How a genuine purpose can navigate through difficult times. 6. Beware of Projections: Self-awareness and its role in understanding and managing unconscious emotional projections. 7. Emotional Regulation: The significance of managing reactions to maintain control over emotions and actions. 8. Valuing Solitude: The power of being alone, strategizing, and finding peace in silence. 9. Boundaries and Consequences: Understanding, setting, and respecting boundaries in business and personal life. Handling challenges and demands with a firm stance and assertiveness. 10. Criticism Comes from Below: The source, impact, and effective handling of criticism in the business world. 11. You Can’t Have it All Understanding life’s checks and balances, and making peace with not having it all. 12. Know the Enemy: A practical application of Sun Tzu’s teachings in dealing with competition and battles in the business realm. Additional Notes: Danny empathetically delves into aspects like mental health, stress, relationships, and challenges faced by Amazon sellers. He articulates the importance of mental and emotional wellbeing and how these aspects influence business decisions and life. The episode intertwines profound life principles with the gritty realities of running an Amazon business, especially…
1 One of the Top Amazon Ranking Experts You Haven't Heard Of 1:03:20
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1:03:20One of the Top Amazon Ranking Experts You Haven't Heard Of In an in-depth episode of Seller Sessions , host Danny McMillan sits down with Garfield, a pioneer in understanding and applying the concept of Geo Rank and is way ahead of the curve than most when it comes to ranking on Amazon. This podcast sheds light on how Geo Rank affects sellers and offers a critical look at common misconceptions in the industry. It has taken four years to get him on Seller Sessions and well worth the wait… Key Insights from Garfield: Understanding Geo Rank: Geo Rank does not rely on inventory levels but is driven by local shopping activities following a search. This is a significant shift from the common misconception that inventory levels directly influence rankings. The Impact of Inventory: Garfield explains that while inventory levels don't drive rankings, they can penalise them if the inventory is too low for the demand in a specific area, thus preventing potential stock-outs and customer dissatisfaction. Debunking Myths: Many sellers believe that Geo Rank normalises rankings across different regions, but Garfield clarifies that each of the 400-500 geographic zones has unique shopping activities which affect rankings individually. Localized Advertising: By understanding regional ranking differences, sellers can tailor their marketing strategies to boost visibility and sales in areas where their products are not performing well. Cost-Effective Campaigns: With detailed insights provided by Geo Rank analytics, sellers can allocate their budgets more efficiently, ensuring that they are not spending on ads in regions where they already dominate the market. Inventory as a Modifier: If a seller's inventory drops below what is needed to meet the demand for a specific keyword in a locale, Amazon may lower the product's ranking to prevent customer dissatisfaction from unavailability. Strategic Inventory Management: Effective inventory management becomes crucial to maintaining high rankings in key markets, making it a strategic area of focus for sellers to avoid penalties. Limitations of Common Tracking Tools: Single Sample Issue: Most keyword tracking tools used by sellers capture data from a single location or a very limited number of locations. Garfield emphasises that these tools might be reporting ranking data from just one of the approximately 500 geographic zones that Amazon uses. This approach gives a very narrow view of a product's overall performance across the market. Misleading Data Representation: Because these tools often pull data from random, singular points, they do not accurately reflect the broader performance of a product. For sellers, this can lead to misguided strategies, as they might believe a product performs well universally based on its rank in one zone or poorly based on another. The lack of comprehensive geographic data can lead sellers to allocate their marketing and inventory efforts inefficiently. Randomised IP Sampling: Tools that do attempt to gather broader data often use randomised IP addresses to scrape Amazon, which might access different geographic data points at each scrape. However, they typically do not control for or even identify from which geographic zone the data comes, leading to a patchwork of information that does not accurately represent any cohesive market performance. Financial Traps and Underreporting: Adversarial Nature of Amazon Advertising: Garfield describes the relationship between sellers and Amazon advertising as adversarial, where Amazon aims to maximise its revenue from each click, while sellers strive to minimise cost per click. He warns that tools and metrics provided by Amazon often serve Amazon's interests more than the sellers’. Brand Share and Impressions: Garfield criticises the use and effectiveness of brand share metrics provided by Amazon. He argues that these metrics are often promoted by Amazon to encourage increased spending without delivering meaningful benefits to sellers. He describes these metrics as "financial traps," suggesting that they are designed to benefit Amazon's revenue goals rather than genuinely helping sellers improve their business performance. Inaccuracy and Manipulation in Amazon's Data: Garfield criticises Amazon's use of data, noting that it often comes with financial traps and is incomplete or incorrect. He is particularly critical of how Amazon handles impressions in PPC campaigns, explaining that impressions are counted whenever a page is served, regardless of whether the ad is actually seen by consumers. This can mislead sellers into making ineffective optimisations based on skewed data . Questionable Validity of Search Query Performance: Garfield plans to demonstrate that the data provided under Amazon's search query performance metrics might be misleading. He suggests that Amazon may be withholding information or providing erroneous calculations, affecting sellers' strategies and financial decisions. Reach Garfield Moore either via Facebook or direct via his website : https://rankdiagnostics.com/…
1 The Art & Science of Finding You Top Performers 34:40
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34:40The Art & Science of Finding You Top Performers Advanced Insights into Data Analysis and Optimization with Dr. Ellis Welcome to this episode of Seller Sessions, where we dive deep into the nuanced world of data analysis and optimisation with the return of Dr. Ellis. After a hiatus of 18 months, we've brought the good doctor back from the depths of data science to share his wisdom on making advanced decisions using a comprehensive scoring system for Amazon sellers. Unveiling the Scoring System: A Gateway to Precision Dr. Ellis unveils a sophisticated scoring system designed to navigate the complexities of data, ensuring sellers can identify their top performers across various metrics, including keywords and ASINs. This scoring system isn't just about surface-level data; it delves into the art of analytics, employing fractions, logarithmic scales, and a keen understanding of variables to bring forth actionable insights. The Essence of Scoring: Simplifying complex data into a single, comprehensible score. Variables and Fractions: Introduction of a next-level approach to handling data, emphasising the use of fractions (X over 1 or 1 over X) based on the variable's impact (whether higher or lower is better). Data Compression via Logarithms: A crucial step for dealing with extensive data ranges, ensuring that scores reflect a more accurate value of variables like search volume. Applying the Scoring System: Practical Insights and Examples Dr. Ellis, with his profound expertise, walks us through the practical application of this scoring system using the example of surfacing important keywords. He illustrates how to score individual variables, compress data, and combine scores to unearth the top performers, providing a detailed blueprint for sellers to emulate. Scores as Fractions: A methodological approach to scoring, where variables are written in a fraction format to maintain consistency and prevent algebraic errors. Compression to Reflect Significance: Utilising logarithmic compression to manage wide-ranging data, ensuring that score increases remain proportional to their actual significance. Zero Score Prevention: A critical adjustment to ensure no valuable data is discarded, by modifying equations to prevent scores of zero. Advancing Beyond Basic Analytics This session is more than just a tutorial; it's a journey into the fundamentals of data analytics, offering sellers a way to leverage their data beyond the basics. Dr. Ellis highlights the significance of understanding and applying advanced analytics to stay competitive in the ever-evolving Amazon marketplace. Beyond Keywords and ASINs: The scoring system's flexibility allows for its application across various aspects of a business, offering insights into where to focus efforts for maximum impact. Next-Level Approach to Data: The introduction of logarithms, fractions, and multi-report scoring takes common data analysis to the next level, offering a fresh perspective on tackling large sets of data. Conclusion: Embracing Complexity for Competitive Advantage Dr. Ellis's insights into advanced data analysis underscore the importance of adopting sophisticated techniques to navigate the complexities of Amazon selling. By understanding and applying the principles of scoring and data compression, sellers can gain a competitive edge, making informed decisions that drive success. Looking Forward: Your Invitation to Advanced Analytics As we wrap up this session, we extend an invitation to our audience to dive deeper into the world of advanced analytics with Dr. Ellis. Your feedback and queries are welcome as we continue to explore topics that provide you with the tools to excel in the competitive landscape of Amazon selling. Seller Sessions Live May 11, 2024 Grab tickets – Seller Sessions Live 2024 Get 50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "…
1 The Broad Match Show - Adam had a stroke, The W**d Farm and Rouge 99 Designer Steals A Seller Design 40:04
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40:04Danny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41. Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredictability of health and the critical nature of swift recovery strategies. Adam's path to regaining his balance, mobility, and a sense of normalcy underscores the essence of overcoming such health challenges. The Weed Farm Dilemma A startling discovery by one of Danny's clients—a weed farm hidden within their warehouse—spells trouble. Leasing out space led to unwanted ties with a criminal element, escalating to compromised security and a complex legal bind. This segment explores the ordeal of dealing with crime and property rights, emphasizing the gritty realities of business operations. The Rogue Designer Incident Copyright infringement hits one client hard, tracing back to a designer on 99designs who sold a stolen design. The confrontation, initially poised for legal battle, turns towards a negotiated understanding, highlighting the perils of intellectual property theft and the importance of vigilance in business practices. The 1 Million Euro Debacle McMillan shares the tale of navigating a financial maelstrom, with a client owed 1 million euros. The saga of recovery, through dogged determination and strategic alliances, showcases the criticality of cash flow management and the value of resilience in the face of adversity. These narratives from the Broad Match Show peel back the curtain on the seldom-discussed trials entrepreneurs face, delivering a raw glimpse into the resilience required in the business world. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get €50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch . Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.” Looking for a Free PPC Audit? Visit https://www.databrill.com/…
7 Figure Sales Off Amazon Today, Danny is joined by Phil and Ian to discuss their multi 7 figure Amazon business and the hard yards they have put in to reach 7 figures off of Amazon as well as on it. Background and Initial Success: Embarking on the Amazon Journey: Ian and Phill, longtime friends turned business partners, started their Amazon venture around 2020, transitioning from conventional careers to the dynamic world of online retail. Their initial journey to seven figures was marked by innovative strategies, leveraging their unique insights and backgrounds. The Leap to DTC: Highlighting their adaptability, they expanded beyond Amazon, achieving their first million in sales through direct-to-consumer (DTC) channels within a year, demonstrating the significant impact of diversifying sales platforms. Strategic Insights and Tactical Wisdom: Focus on Product Niches: They discovered a lucrative niche in men's lifestyle and gifting, modernizing a traditionally stagnant market segment. This strategic pivot was crucial in differentiating their brand and commanding premium pricing. Community and Engagement: Emphasizing the power of community, they fostered a dedicated customer base through social media and influencer partnerships, leading to explosive growth and customer loyalty. Adaptability and Learning: Their journey underscores the importance of adaptability, learning from early missteps, and refining strategies to align with evolving market dynamics and consumer preferences. The Path to Scaling: Diversifying Revenue Streams: Expanding into DTC and exploring retail opportunities, they leveraged their brand’s growing reputation, underpinned by a strong community, to tap into new revenue avenues. Strategic International Expansion: Although challenging, their foray into international markets like the UK, Germany, and Canada aimed at global brand presence, despite the complexities involved. Key Takeaways for Aspiring Entrepreneurs: Simplicity and Focus: Their narrative reinforces the value of focusing on core competencies before diversifying, advocating for a "keep it simple" approach to business growth. Customer-Centric Innovation: Engaging with their community for product validation and ideas has been a cornerstone of their strategy, ensuring that their offerings resonate with their audience. Strategic Hiring and Team Building: The importance of assembling the right team, emphasizing attitude and cultural fit over just skills, has been pivotal in their continued success. Conclusion and Forward Look: Ian and Phill’s journey is a testament to strategic agility, customer-focused innovation, and the power of community engagement in the e-commerce landscape. As they steer their business towards the eight-figure horizon, their story offers invaluable lessons on growth, resilience, and the entrepreneurial spirit. Upcoming Events and Contact: Stay tuned for upcoming developments from Ian and Phill, and don’t miss out on connecting with them through LinkedIn for more insights and collaborative opportunities. Seller Sessions Live May 11, 2024 Join us at the forefront of e-commerce innovation and strategy at Seller Sessions Live in London. Secure your spot and take advantage of the knowledge shared by industry luminaries like Brandon Young, Colin Rodger, Steve Simonson, and many more. Grab your tickets now at sellersessions.com/live2024 and enjoy a special discount using code: 202450. This event is a must-attend for anyone serious about scaling their online business and staying ahead in the dynamic e-commerce landscape. Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Testimonials: Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”…
Getting Out of Amazon Jail Navigating Amazon's Complex Landscape: Insights from Nir Raveh and Adam Heist Adam Heist engages in a comprehensive discussion with Nir Raveh, a seasoned expert in the realm of Amazon selling. Their conversation offers an in-depth exploration of the multifaceted challenges and strategies associated with selling on Amazon, providing listeners with a blend of technical wisdom, practical advice, and forward-looking insights. From Advertising to Amazon Mastery Nir shares his journey from the advertising world to becoming a pivotal figure in the Amazon marketplace. His transition from a strategic planner and business development manager to an Amazon expert illustrates a deep understanding of market dynamics and the importance of adapting to the evolving e-commerce landscape. Nir's ability to pivot and harness his advertising acumen within the Amazon framework underscores the significance of agility and strategic foresight in today's fast-paced market. Addressing Amazon's Operational Quirks The podcast delves into the intricate details of Amazon's operational challenges, such as listing suspensions, account shutdowns, and the nuances of appeal processes. Nir's expertise shines as he discusses the importance of proactive measures, the intricacies of navigating Amazon's compliance requirements, and the strategic approach to resolving disputes with Amazon. His advice on dealing with Amazon’s complexities offers a roadmap for sellers seeking to safeguard their businesses and maintain a smooth operational flow. Technological Advancements and Seller Strategies Highlighting Amazon's technological advancements, Nir discusses how sellers can leverage these developments to their advantage. The conversation covers the importance of staying updated with Amazon's evolving algorithms, image recognition capabilities, and the potential implications for sellers’ listings and overall visibility. These insights are crucial for sellers aiming to optimize their presence and performance on the platform. Empowering Sellers Through Knowledge and Preparedness Nir emphasizes the power of knowledge and preparedness in the Amazon selling process. By understanding Amazon's guidelines, anticipating potential issues, and being equipped with well-thought-out strategies, sellers can navigate the platform more effectively and mitigate risks associated with their Amazon ventures. Summary: A Convergence of Expertise and Strategy This episode with Nir Raveh is a treasure trove of wisdom for Amazon sellers at all levels. The detailed discussion provides a comprehensive overview of the strategic, operational, and technological aspects of selling on Amazon, equipping listeners with the knowledge to navigate the platform’s complexities confidently. The insights shared by Nir, combined with Adam’s probing questions, make this a must-listen for anyone looking to master the art of selling on Amazon. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get 50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.” Looking for a Free PPC Audit? https://www.databrill.com/…
1 China’s Slow Meltdown For Amazon Sellers 25:57
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25:57China’s Slow Meltdown For Amazon Sellers Welcome to another enlightening episode of Seller Sessions, where host Danny McMillan engages with the ever-insightful Steve Simonson. This session dives deep into the evolving dynamics of global logistics, supply chain intricacies, and the strategic foresight needed in today’s unpredictable market landscape. Unpacking the Logistics Landscape: A 2024 Outlook Current Climate Overview: Steve Simonson shares his expertise on the logistical challenges and changes as businesses transition into 2024, emphasising the importance of adaptive strategies in the face of unforeseen global shifts. Supply Chain Insights: Discussion revolves around the post-COVID supply chain recovery, unexpected hurdles, and the criticality of staying agile amidst fluctuating container costs and transit times. Strategic Foresight and Adaptive Planning Forecasting Faux Pas: Simonson reflects on past predictions, highlighting the unpredictable nature of supply chain disruptions and the necessity of resilient planning. Real-time Adjustments: He shares anecdotes of swift strategic shifts his team made in response to the dynamic global trade environment, underscoring the essence of flexibility in business operations. China’s Economic Conundrum: Impact on Global Sellers China’s Slow Meltdown: A deep dive into the economic and industrial challenges within China, including liquidity crises and the effects on manufacturing sectors and global sellers. Navigating Manufacturing Uncertainties: Simonson offers valuable advice on mitigating risks associated with factory closures and capital constraints, advocating for strategic negotiations and the importance of securing favourable terms. Diversification and Global Manufacturing Shifts Beyond China: Exploring the strategic shift of manufacturing bases to countries like Vietnam and India, considering their proximity advantages, labor dynamics, and industrial capacities. India’s Potential Unpacked: A nuanced look at India’s burgeoning role in the global manufacturing landscape, balancing its skilled workforce against the backdrop of technological and infrastructural development. Leadership and Organisational Growth Blueprint for Effective Leadership: Simonson is set to lead a workshop focusing on foundational leadership qualities, strategic decision-making, and cultivating a culture that aligns team satisfaction with customer happiness. Future-Proofing Through Learning: Emphasising the importance of continuous learning, embracing mistakes, and the relentless pursuit of improvement in leadership and organisational success. Summary / Round-Up This episode with Steve Simonson offers a treasure trove of insights, from the intricacies of global logistics to the strategic nuances of leadership in uncertain times. As businesses navigate the unpredictable waters of 2024, Simonson’s advice stands as a beacon for adaptable, forward-thinking strategies that can help steer companies towards sustained growth and resilience. Stay tuned for more enriching discussions on Seller Sessions, your go-to podcast for expert insights into the e-commerce world. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get £50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”…
The Challenge of Amazon's New Fee Host Danny McMillan and guest James McConnel Jr. delved into the complexities of Amazon's newly introduced fee structure. James, with over 40 hours dedicated to dissecting this topic, shared his profound understanding, emphasizing not just the increased workload for sellers but the nuanced challenges it presents. This conversation is crucial for Amazon sellers looking to navigate the murky waters of Amazon's fee adjustments with strategic foresight. Understanding the Fee's Complexity James McConnel Jr.'s analysis begins with acknowledging the inherent complexity of the new fee. Unlike straightforward increases in FBA or referral fees, this fee intricately ties into a seller's operational workflow, significantly affecting cash flow and demanding a higher level of strategic inventory management. It's not just about adjusting prices to cover increased costs but understanding the mathematical and logistical implications behind the fee structure. The fee's complexity lies in its basis on historical stock levels and its application to future orders, compelling sellers to meticulously plan their inventory levels to avoid penalties. Strategic Inventory Management and Planning One of the standout insights from James revolves around the strategic management of inventory levels. The fee calculation, relying on historical data, places immense pressure on sellers to maintain adequate stock levels. This approach by Amazon, while aiming to streamline inventory management, introduces a layer of unpredictability for sellers. It necessitates a shift from reactive inventory management to a more predictive and strategic model. Sellers are advised to not only monitor their current stock levels closely but also to analyze sales trends and forecast future stock needs more accurately. Navigating Amazon's Calculation Methods James pointed out the opacity of Amazon's calculation methods for this fee as a significant hurdle for sellers. The fee is computed weekly, with its roots in past inventory levels but does not account for inbound shipments until they're officially checked in. This discrepancy creates a blind spot for sellers, making it challenging to align their inventory strategy with Amazon's fee calculation timeline. It underscores the necessity for sellers to adopt a conservative approach to inventory management, ensuring they have a buffer to account for any delays or inaccuracies in Amazon's stock level calculations. The Complexity of Parentage and Variation Management For sellers with products that come in multiple variations, the new fee introduces additional layers of complexity. James emphasized how the fee calculations take into account the entire parent SKU, affecting inventory management decisions for individual child SKUs. This scenario presents a double-edged sword; on one hand, it offers an opportunity to balance stock levels across variations to mitigate fees, while on the other, it risks penalizing sellers for underperformance in just one of the variations. Sellers must meticulously manage their product variations, potentially reorganizing their product listings to optimize for fee efficiency. James's Inventory Management Calculator In response to the challenges posed by this new fee, James McConnel Jr. developed a calculator designed to aid sellers in estimating the optimal inventory levels to minimize fees. This tool is a testament to the need for precise and informed decision-making in inventory management. By inputting product dimensions and weight, sellers can receive tailored recommendations on stock levels that balance the risk of incurring the new fee against the costs associated with holding excess inventory. This calculator represents a significant step towards empowering sellers with the data-driven insights needed to navigate Amazon's evolving fee landscape strategically. Conclusion and Strategic Recommendations The conversation between Danny McMillan and James McConnel Jr. sheds light on the critical aspects of Amazon's new fee structure, emphasizing the need for sellers to adopt a more analytical and strategic approach to inventory management. The insights shared by James, from the importance of understanding the fee's complexity to strategic inventory planning and the utilization of specialized tools like his calculator, are invaluable for sellers aiming to navigate this new challenge effectively. Sellers are encouraged to not only digest these insights but to actively engage with tools and strategies that can help them optimize their inventory levels. The key to success in this new fee environment is a combination of vigilant inventory management, strategic planning, and leveraging available resources to make informed decisions. As the Amazon marketplace continues to evolve, staying informed and adaptable will be crucial for sellers aiming to maintain profitability and operational efficiency. Referenced Article: https://marketplaceprep.com/low-inventory-fee Seller Sessions Live Announcement: - Event Date: May 11, 2024 - Ticket Information: Available at Seller Sessions Live 2024 - Organizer: Databrill - Exhibitors: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Ecomcy, and more. - Sponsorship Opportunities: For those interested in sponsoring, please get in touch. Praise for Seller Sessions Live: - Michele Venton heralds the event as "The first of its kind!" - Steve Consalvi calls it the "Best seller event so far!" - James Cissel describes it as "Insightful and actionable."…
1 Unlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies 23:34
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23:34Unlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies In this insightful episode of the podcast, host Danny McMillan welcomes back Colin Raja, a New York-based brand builder who skyrocketed his startup from a modest investment to a million-dollar enterprise within 18 months. The duo embarks on a detailed exploration of Amazon's ranking mechanics, discussing indexing, keyword linking, and the future of Q&A features. Indexing Insights: Amazon's Evolving Indexing Strategy: Colin demystifies Amazon's indexing process, highlighting the transition from simplistic category-based indexing to a more nuanced approach involving product type, item type, and gender ledger. This evolution underscores Amazon's commitment to refining its categorisation to improve product discoverability and relevance. The Importance of Relevancy: As the conversation unfolds, Colin emphasises that relevancy and conversion rates are pivotal in achieving better rankings. He shares groundbreaking tactics, including leveraging Amazon's AI for semantic matching, which allows products to rank for related keywords without explicit indexing. Keyword Linking Mastery: Colin unveils his advanced keyword linking strategy, distinguishing between browse keywords and purchase keywords. By identifying and exploiting the intricacies of keyword relevancy and conversion metrics, Colin outlines how to optimise PPC campaigns and achieve significant ranking improvements. The discussion further delves into the use of bigrams and trigrams in creating a scoring system that enhances keyword relevancy and ranking potential. This sophisticated approach enables sellers to strategically position their products in highly competitive niches. Sunsetting of Q&A and its Implications: Highlighting an imminent shift in Amazon's platform, Colin predicts the phasing out of the Q&A feature. He advises sellers to capitalise on the current functionalities to enhance product visibility and keyword relevancy, underscoring the dynamic nature of Amazon's algorithm and the need for sellers to stay informed and adaptable. Summary: This episode is a treasure trove of strategies for sellers looking to navigate Amazon's complex algorithm. From the nuances of indexing and the power of keyword linking to adapting to platform changes, Colin Raja and Danny McMillan offer invaluable insights into achieving eCommerce success. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!" Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable."…
1 Unlocking Amazon Success in 2024 with Kevin King 54:16
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54:16Unlocking Amazon Success in 2024 with Kevin King Kevin King returns, a name synonymous with cutting-edge strategies in the world of Amazon. This deep dive explores Kevin's top picks for the year, offering listeners a blend of forecasting, strategic advice, and actionable insights aimed at navigating the evolving landscape of our community. Strategic Highlights and Expert Insights: Product Selection and Sourcing: Kevin emphasizes the critical importance of product selection and sourcing, advising sellers to focus their efforts on these areas for maximum profitability. The discussion delves into the necessity of looking beyond traditional sourcing markets, such as China, to avoid potential geopolitical and supply chain disruptions. Leveraging AI and Technology: The conversation shifts to the utilization of AI, with Kevin sharing his approach to employing AI for analysis and brainstorming rather than content creation. He underscores the role of AI in enhancing operational efficiency and sparking creativity in product development and marketing strategies. Navigating Changes in Amazon's Ranking Algorithm: Kevin predicts significant changes in Amazon's ranking algorithm, urging sellers and tool developers like Helium 10 and Jungle Scout to adapt. He forecasts a shift towards AI-driven search mechanisms, which will transform traditional SEO practices and keyword optimization on Amazon. The Power of Imagery and AI in E-Commerce: Kevin discusses the increasing importance of images in e-commerce, suggesting that AI's role in analyzing and interpreting product images will play a pivotal role in search relevance and customer engagement. This segment highlights the need for high-quality, contextually appropriate images to enhance product visibility and appeal. Building a Robust Brand Presence Beyond Amazon: The dialogue encourages sellers to explore platforms like TikTok and to cultivate a brand presence across multiple channels. Kevin stresses the importance of building a direct relationship with customers through effective use of social media, newsletters, and other digital marketing tools. Embracing Change and Preparing for the Future: Throughout the episode, Kevin and Danny McMillan discuss the necessity for sellers to stay agile, embrace new technologies, and prepare for the inevitable shifts in consumer behavior and platform algorithms. The focus is on building a sustainable brand that can thrive amidst the fast-paced changes in the e-commerce ecosystem. Summary and Takeaways: This episode of Seller Sessions with Kevin King is a treasure trove of insights for e-commerce sellers aiming to stay ahead in 2024. From strategic product sourcing to the adept use of AI and the importance of multi-channel branding, Kevin offers a roadmap for success in an increasingly competitive online marketplace. Listeners are encouraged to embrace change, leverage technology, and focus on building meaningful connections with their customers to achieve long-term success. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”…
1 Exploring Google Business Profiles with Norm Farrar 35:38
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35:38Exploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth. Key Insights from Norm Farrar Understanding Google Business Profile: GBP, previously known as Google My Business, is a platform for managing online presence. It's not just for local SEO or brick-and-mortar businesses; brands can benefit significantly. Only a tiny fraction of eligible businesses utilize GBP effectively. Utilizing GBP for Brand Visibility: Businesses can geo-target regions, cities, or even countries. Instant indexing on Google when using GBP. Key strategy: Regularly update GBP with relevant information and promotions. Integration with Other Google Services: GBP integrates seamlessly with Google Analytics, offering detailed insights. Utilizing Google Sheets for daily updates can significantly boost SEO rankings. Encouraging user reviews through GBP can enhance credibility and visibility. Maximizing the Impact of GBP: Consistent updates are crucial; a stagnant profile is ineffective. Use of Google Sheets for dynamic content changes. Incorporating various types of content (images, offers, events) for engagement. The Importance of Reviews and User-Generated Content: Aim for at least 20-25 reviews for credibility. Encourage user-generated content for authenticity and engagement. Utilize contests and promotions to generate interest and participation. Leveraging GBP for E-commerce: Link GBP with e-commerce platforms like Amazon, Walmart, and Shopify. Use GBP for promoting specific products, offers, and events. Strategic Updates and Content Posting: Regular updates are essential; however, avoid over-posting to maintain authenticity. Balance between informative posts and promotional content. Event-Based Marketing Through GBP: Creating events on GBP can drive more traffic and engagement. Use events for product launches, special promotions, and seasonal sales. Real-world Examples and Success Stories: Farrar shares examples of businesses that have significantly benefited from using GBP strategically. Tips for Effective GBP Management: Ensure all relevant fields are filled with updated information. Regularly update hours, especially during holidays, to avoid showing as closed. Summary and Round-Up Norm Farrar's discussion with Danny McMillan on Seller Sessions provides invaluable insights into the effective use of Google Business Profiles for enhancing brand visibility and engagement. The strategic use of GBP, integrating with Google's array of tools, and focusing on user-generated content and reviews can significantly impact a brand's online presence and SEO performance. This episode is a must-listen for businesses and entrepreneurs looking to leverage GBP for their growth and online marketing strategies. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”…
The Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing. Conversion Rate Optimization: The New Frontier The Shift from Technical to Creative: Both Heist and McMillan agree that conversion rate optimization will be key. This includes a stronger focus on visual identity, product presentation, and customer experience rather than just technical aspects like keywords and PPC. Test Everything: McMillan emphasizes extreme testing, especially for underperforming products. Heist agrees, noting the importance of constantly innovating and adapting to stay ahead in the market. Personal Identity in Business Navigating Ups and Downs: Both hosts discuss the psychological challenges of running a business. They delve into the importance of not tying one's identity too closely to business success or failure. Ego and Business: Heist shares his experience of ego death and the realization that business achievements do not define personal worth. McMillan echoes this sentiment, discussing the importance of maintaining perspective and focusing on meaningful work over status. Looking Ahead: 2024 and Beyond Embracing Uncertainty: Both hosts emphasize the importance of being comfortable with the unknown and adapting to changes in the Amazon landscape. Personal Growth and Business Strategy: Heist discusses how personal growth has informed his business strategy, advocating for a more holistic approach to business and life. Key Takeaways for Amazon Sellers: The discussion concludes with key strategies for Amazon sellers in 2024, focusing on adaptation, customer experience, and personal well-being. Summary/Round-Up Adapting to Change: In 2024, Amazon sellers will need to adapt to a more nuanced and customer-focused approach. This includes less reliance on keywords and more emphasis on product quality, differentiation, and customer experience. Conversion Rate Optimization: This will be crucial, with a shift towards creative and visually appealing product presentations. Emotional Resilience: Sellers should focus on their personal growth and not solely define their worth by their business achievements. Future Outlook: Embracing the unknown and being adaptable will be key to succeeding in the evolving landscape of Amazon selling. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”…
1 Advanced Level Landing Page Optimization (Walkthrough) for 2024 22:36
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22:36Advanced Level Landing Page Optimization (Walkthrough) for 2024 In the constantly evolving digital landscape of 2024, landing page optimization remains a pivotal element for online marketing success, especially for Amazon sellers with their own websites. This In-Depth podcast we walk you through the anatomy of an effective landing page, essential design strategies, and the critical nuances that distinguish high-converting pages in 2024. The Anatomy of a Landing Page Essential Elements: Headline: This is your primary attention grabber. It should be compelling and succinct , clearly stating what you offer. Sub-headline: It supports and expands on the headline, adding more context or details . Single Call to Action/Form: A clear, focused action for users is crucial. This could be a sign-up form, download button, sales inquiry, or product purchase. Conversion Button Colour: The button should stand out, unique and distinct, not replicated elsewhere on your site. Minimize Distractions: The page should be free of unnecessary navigational elements, except for a back button, to keep the user focused on the conversion goal. User Eye Movement: Understanding that users typically scan from left to right in a zigzag pattern is essential. Positioning conversion elements, like forms or buttons, is often more effective on the right-hand side to align with this natural eye movement. Design and Copywriting Strategies: Experiment with Layouts and Copy: Using a mix of paragraphs and bullet points can make the information more digestible. Capturing Zigzag Eye Movement: Align content to match the typical scanning patterns observed in heat maps. Adhere to the 10 Second Rule: Engage users within the first 10 seconds, including page load time, to prevent them from leaving the site. Example - Amazon's Product Detail Page (PDP): Amazon's PDP showcases effective button placement and color, aligning with typical user eye movement patterns. While it deviates from the single conversion goal norm, Amazon successfully employs multiple conversion opportunities, though this strategy may not suit all brands. Not All Landing Pages are Created Equal Long landing pages with flashy, hypnotic text might work for certain products like diet pills, but this approach can be detrimental for premium brands like Apple. Good design equates to trust. Lean copy , high-quality images , and concise language are generally more effective. For more technical products, a combination of video and copy with specialized language may be necessary. The " Keep It Stupid Simple " (KISS) principle often applies here. Issues with Mobile Mobile optimization is challenging due to limited screen space. The message and design must work together to create a better user experience. This means being concise and ensuring that the design is mobile-friendly . Check out the Seller Sessions Youtube Channel to follow along. Key Questions for Landing Page Strategy Target Audience: Are they warm, hot, or cold customers? Variations Needed: How many versions of a landing page are required, and for whom? Testing Long and Short Forms: Determining the effectiveness of each in engaging different audience segments. Targeting Example For Seller Sessions Live Landing Page For paid ads targeting ages 30-55 on desktops, this approach considers that the core audience is likely to engage more deeply with content on a larger screen, especially for higher-priced items. The convenience of switching between tabs for additional research is crucial, less so on mobile. However, a separate mobile campaign can be developed later, targeting users by device. Conversely, for those entrenched in the Amazon FBA community, landing pages are constructed with an inherent warmth, considering the audience's familiarity with the brand and speakers. For email campaigns, mobile optimization is crucial as the platform on which customers open emails is less predictable. Subscribers have already shown interest, so the approach is tailored accordingly. Leveraging Technology for Optimization Browser compatibility is a significant factor in conversion rates. Tools like Browser Stack, which costs about $60 per month, are invaluable. They allow you to test every browser and operating system configuration, identify bugs, and ensure compatibility. The tool’s page tester provides screen grabs across browsers, helping to quickly identify and address issues, a common use for this technology. Conclusion Don’t let your landing page be a leaky bucket and waste precious time and ad dollars on lazy quick pages, the wins are in the details and the payoff is higher conversion rates. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, Zignify and Ecomcy. Cheers Danny P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”…
1 Amazon’s AI Listing Writer with Brandon Young 23:13
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23:13Amazon’s AI Listing Writer with Brandon Young Reconciliation Score Amazon uses a reconciliation score on listings to determine which changes to a listing are accepted. This score works like a pyramid, with different levels of authority. Hierarchy: At the bottom are individual sellers, moving up through professional, gold, platinum, and higher levels including seller support, brand registry, data augmenters, retail, G fix, and FC at the top. Functionality The entity with the highest reconciliation score on an attribute level (not listing level) gets its changes accepted. If Amazon changes the title, for instance, it doesn't affect the bullet points unless Amazon also has a higher reconciliation score for bullet points. Seller Strategies: If Amazon changes a listing, and a seller wants to revert or modify it, they need to have a higher reconciliation score. This often involves interacting with the brand registry and sometimes escalating cases to regain control over listing attributes or deleting and rebooting with flat files. AI Listing Writer Amazon's Use of AI and GPT: Amazon employs AI and GPT like algorithms to rewrite listings, aiming to improve titles or listings. However, there are unintended consequences, such as inadequate keyword research and indexing, which can hurt seller rankings. Seller's Use of AI Tools: Brandon Young discusses how they use AI (like GPT) to write listings, but also emphasizes the need for manual intervention. The AI helps in creating listings that sound good, but it often misses including critical keywords for indexing and ranking. Balance Between AI and Manual Work: While AI tools can do a significant portion of the listing creation, sellers must review and adjust the content to ensure it includes all relevant keywords and complies with Amazon's best practices for listing optimization. Strategies for Amazon Sellers Importance of Brand Registry: Having brand registry is crucial as it provides more control over listings and helps in regaining authority from Amazon when it changes listing details. Keyword Research and Semantic Matching: Deep keyword research and understanding semantic matching are vital. It's not just about having relevant keywords but also about understanding how customers search and the different ways products can be indexed. This episode provides valuable insights for Amazon sellers, especially regarding navigating the challenges posed by Amazon's AI-driven listing changes and maintaining control over their product listings. It also underscores the importance of a balanced approach, combining AI tools with manual oversight for optimal listing creation and maintenance.…
1 Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide 20:15
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20:15Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide Introduction to Amazon DSP Welcome to another enthralling episode of Seller Sessions with host Danny McMillan. Today's special guest, Mina Elias, brings invaluable insights into the world of Amazon Demand-Side Platform (DSP). This session promises to be a goldmine for Amazon sellers eager to harness DSP's capabilities to elevate their business. Understanding Amazon DSP Mina Elias kicks off by demystifying Amazon DSP, clarifying its role beyond Amazon's delivery services. He describes DSP as a unique advertising platform, rich with Amazon's first-party data. This includes critical insights into customer behaviors, like views, purchases, and demographics. Elias notes that DSP ads are similar in appearance to traditional Amazon display ads but offer a far more extensive reach and functionality. Targeting and Placement Strategies in DSP Elias delves into DSP’s core features: targeting and ad placement. Unlike typical Amazon PPC strategies focused on keywords or products, DSP targets individual customers, allowing for precise audience selection and varied ad placements. This includes Amazon-owned and third-party sites, highlighting the platform's extensive reach. Maximizing Impact with DSP Funnel Strategies The discussion shifts to who benefits from DSP. Elias highlights that brands excelling in PPC can significantly gain from DSP's advanced funnel strategies. He discusses targeting different customer segments, like retargeting, cross-selling, and enhancing brand loyalty, emphasizing the need for creative ad design and Amazon's responsive e-commerce template. Budgeting in DSP: Minimum Spend and Efficiency Elias touches on an essential aspect of DSP: budgeting and minimum spend. He shares insights from successful campaigns operating with budgets as low as $2000 per funnel segment and advises on strategic fund allocation across DSP components. Product Categories and DSP Effectiveness In this segment, Elias discusses the varied success rates of DSP across different product categories, stressing the importance of tailored approaches and avoiding generalizations in strategy. Building and Optimizing DSP Campaigns Elias explains the intricate process of building and optimizing DSP campaigns, emphasizing frequency optimization and bid management to ensure ads reach the target audience effectively. KPIs and Attribution in DSP Addressing DSP performance measurement, Elias highlights the role of KPIs tailored for different funnel stages and discusses the challenges and solutions in DSP attribution models. Final Insights on Amazon DSP Concluding the session, Elias reiterates DSP's power, especially for consumable products. He advises leveraging DSP as a strategic tool to expand overall presence and drive more traffic to Amazon listings.…
1 Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? 28:44
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28:44Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their businesses. From exploring the nuances of PPC strategies to the evolving role of AI in Amazon's ecosystem, this episode is a must-listen for anyone looking to stay ahead in the competitive world of Amazon. Danny McMillan's Discussion on Amazon's Search Matching System Danny McMillan expands on this by discussing the evolution of Amazon's search matching system. He explains that Amazon initially used a lexical matching system where single words were indexed. Over time, this evolved into semantic matching, which considers the context of the words, and further advanced with the introduction of BERT (Bidirectional Encoder Representations from Transformers). BERT enhances the understanding of language, allowing for more human-like interpretations of search queries. Concerns About Ads in Amazon Search Results Despite these advancements, Danny points out a significant concern: the search results pages on Amazon are increasingly populated with ads. This heavy ad presence pushes down organic search results, potentially conflicting with Amazon's goal of delivering the most relevant search results. Danny questions whether there might be a shift in focus to increase relevance in search results around ads, as Amazon's primary goal is to ensure a great search experience, regardless of whether they come from organic search results or paid ads. Speculations on the Future of Amazon's Search Relevance He also speculates about the future of Amazon's approach to handling the balance between ad-driven and organically relevant search results. He acknowledges that while there are certain limitations on what keywords can be targeted in ads, the control largely lies with advertisers who are paying for ad placements. This creates a dynamic where the relevance of search results could be at odds with paid ads in terms of overall relevance. Danny suggests that this might lead to customer frustration if they don't receive the level of relevant search results and ponders how Amazon will address this issue going forward… If indeed they will, as this is a massive profit center for them. Key Topics Discussed: The Future of PPC on Amazon: Elizabeth shares her thoughts on where PPC is heading in the coming years, including the impact of new tools and features. Challenges and Opportunities with Amazon Ads: Discussion on the complexities and potential of Amazon's advertising platform, including the importance of data access and budget rules. Amazon's Algorithm Evolution: Danny and Elizabeth discuss the progression from lexical to semantic matching and the introduction of BERT, exploring its impact on search results and PPC. Relevance in Amazon Listings: A deep dive into the importance of relevance in product listings and how Amazon's algorithm interprets this. AI's Role in Enhancing User Experience: The conversation turns to how AI is influencing shopping experiences on Amazon, with a focus on listing optimization and the potential future shifts in strategy. Optimising Product Images: Insights on the significance of correctly categorising product images for better alignment with Amazon's search algorithm (image attributes). Recommended Resources: Junglr Website: Explore the services offered by Elizabeth's Amazon ad agency. Elizabeth Greene on LinkedIn: Follow Elizabeth for more insights into Amazon advertising. Conclusion: This episode of Seller Sessions with Elizabeth Greene offers valuable insights into the current trends and future directions of Amazon's advertising landscape. Whether you're a new seller or looking to scale your existing business, understanding these dynamics is crucial for success on the platform.…
1 Optimizing Conversions and Scaling Traffic with Mansour Norouzi For Amazon Sellers 45:14
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45:14Optimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions, Danny McMillan interviews Mansour Norouzi, ecommerce expert and director of advertising and partner of Incremental Digital, about optimizing conversions and scaling traffic on Amazon. Key Takeaways Conversion and traffic are the two main factors of the "Amazon equation" needed to grow and scale Targeted traffic is key - non-targeted traffic with low relevance won't convert Align traffic growth with conversion rate to balance advertising costs Use Product Opportunity Explorer to optimize listings and identify customer preferences Add virtual bundles, A+ content, comparison charts to increase conversion Leverage promotions for at-risk customers and cart abandoners Optimize organic rankings with external traffic and targeted PPC Analyze category insights and keyword research to scale PPC efficiently Optimizing Listings for Conversion Mansour shares various tips for optimizing Amazon product listings: Use the Product Opportunity Explorer to identify key purchase drivers, customer insights and topics from reviews to inform listing optimization. Add these details throughout the listing - title, bullets, images etc. Assess Listing Quality score using Helium10 to evaluate areas for improvement. Create virtual bundles to cross-sell products, take up competitor space and increase order value. Ensure bundles receive positive reviews. Feature Brand Story to share your brand narrative visually with lifestyle imagery. Upgrade to premium A+ content for additional features like video and quizzes. Add comparison charts in A+ to showcase products. Use coupon codes - even on non-promotional products - to trigger increased conversion via badges. Ensure codes don't stack negatively. Driving Targeted Traffic When scaling advertising, Mansour emphasizes monitoring conversion rates and being disciplined with budgets to maintain profitability. He outlines a few key traffic driving tactics: Leverage the new Customer Loyalty analytics for tailored promotions - target customers in various tiers or those who recently abandoned cart. Create Amazon Posts to garner impressions and potential sales from seasonal or evergreen lifestyle content. Balance paid and organic traffic growth to efficiently improve organic rankings long-term. Avoid saturating search with irrelevant gift traffic that won't convert. Follow niche trends in Product Opportunity Explorer and adjust budgets seasonally to match market demand rather than goal-setting in isolation. Compare category insights for market share benchmarking. Conduct thorough keyword research combining Product Opportunity Explorer parent categories, Brand Analytics search data and performance metrics like click share % to identify the optimal search terms to target. Mansour reminds us not all keywords are equal and many low commercial intent keywords that drive mainly browsing aren't worth aggressive paid targeting.…
1 A9 Bot - How To Get The Most Out Of Your Listing Optimisation 7:11
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7:11A9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents. Laying the Groundwork Around A9 Understanding Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner workings of Amazon search. He’s compiled and working through 1234 scientific papers and has written at depth on subjects sellers may find confusing or conflicting when trying to rank higher. Understanding Product Photos and How Attributes Really Work How Amazon Protects Answers to Product Questions Using Similar Products The Real Reason Why A10 is a Myth Improving Seasonal Relevance and Ranking on Amazon Search This scientific grounding informs the A9 Bot's capabilities for listing optimisation tied to ranking factors. Danny emphasises digesting this background will prove useful for sellers aiming to "level up" their Amazon search education. Introducing Key Match Types: Lexical vs. Semantic vs. BERT Contextual As Danny shifts into demonstrating the tool itself, he starts by outlining three key match types critical to understand: Lexical Matching Semantic Matching BERT Contextual Matching While lexical matching should remain core to any keyword targeting strategy, Danny urges sellers not to limit themselves to only indexing keywords. The semantic and BERT matches within A9 paint a fuller picture of what customers may search for — and how listings can evolve to reach more searchers. Seeing the A9 Bot in Action: Listing Rewrites To illustrate the bot's capabilities, Danny provides a demo using a beard oil product as an example. He prompts the bot to rewrite the listing bullets targeting first lexical matches, then semantic matches, and finally keyword matches informed by BERT's contextual analysis. The output shows clear differences highlighting how each match type shapes results. The lexical rewrite sticks closest to exact keyword matches in the original beard oil listing. Meanwhile the semantic match incorporates more contextual phrases that extend meaning like beard grooming and shaping tools. Finally, the BERT rewrite recognises entities and relationships to recommend additional keywords around skin conditioning, packaging format, and product feel during application. This small demo begins to showcase how tapping scientific advances in language AI can assist sellers in reaching more customers. While their manual testing and listing quality control remains imperative, leveraging innovations like BERT as an input can spur new optimisation ideas. Key Takeaways and Parting Thoughts In concluding his A9 Bot intro, Danny shares a few final recommendations: Use provided prompts to experiment rewriting your own listings with lexical, semantic, and BERT matches Check his site’s “A9 Algorithm” section for articles dispelling myths plus evolving science around ranking factors Recognise sellers optimise for conversion while Amazon algorithms focus on customer experience first Avoid overstuffing listings with keywords without considering user experience With innovations in contextual language understanding racing ahead, Danny emphasises sellers must stay on the pulse of Amazon advancements to remain competitive in organic search. Tools like the A9 Bot point to a future where semantic search capabilities will only grow more advanced. Though testing and high-quality listings remain essential, embracing these new frontiers in AI can help uncover more opportunities. Link to A9 Bot: https://sellersessions.com/a9-bot/ Prompts For A9 Bot Examples (adjust accordingly to your requirements): I am launching a beard oil product. Can you generate a list of 10 search queries that would represent lexical matching. Then explain what this match type is and how it impacts ranking 1.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent semantic matching. Then explain what this match type is and how it impacts ranking 2.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent BERT matching.Then explain what this match time is and how it impacts ranking 3.Take this title and rewrite it based on Lexical, Semantic and Bert matching “Beard Oil Conditioner Sandalwood Scent (Large 2 Oz) - Natural Organic Formula with Tea Tree, Argan and Jojoba Oils for Men - Promotes Growth, Softens, & Hydrates - Striking Viking “ and use all of the knowledge base for other factors that could improve conversion and Click through rate then summarise and explain why to you did them? 4.Take these bullet points and rewrite it based on Lexical, Semantic and Bert matching “ • Invigorate Your Senses - Our beard oil for men is non-greasy and made with nothing but pure all natural ingredients, leaving your beard looking and smelling its best Softens and Conditions - Our beard oil conditioner is made with high quality ingredients to help tame your beard, while also making it thicker, fuller and softer. Striking Viking beard grooming products for men will give you the confidence to conquer the world! Healthy Beard Growth - Our beard conditioning oil promotes growth by effectively restoring the natural moisture to the root of your beard leaving you with thick luscious hair Goodbye Itch and Dandruff - No more rough, scratchy beard from now on because we use only the finest ingredients, so our beard softening oil is lighter and easier to absorb. Just a few drops will keep your beard deeply nourished and looking well maintained throughout the year! Try It Risk Free - Try our collection of beard care oils today, all designed to help your beard look and feel great 5.Write a unique and compelling product description for the above bullet points and title, including tips on how to use it and how it can improve {the pain your product solves}.…
1 Ranking and Product Launches on Amazon With Colin Raja 29:51
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29:51Ranking and Product Launches on Amazon With Colin Raja Introduction: Danny interviews e-commerce expert Colin Raja, an experienced Amazon seller from India now based in New York. Colin shares his proven pre-launch strategies for optimising product listings and rankings on Amazon. Key Topics Covered: Importance of getting product type, browse node, and attributes right for rankings Defining "browse" vs "purchase" keywords on Amazon Step-by-step process for launching and ranking products Using keyword linking strategy to improve relevancy Tips for troubleshooting when rankings drop Considerations for pricing new products Takeaways: Check competitor listings to identify the right product category, browse node, attributes etc to match Target browse keywords first, then add relevant purchase keywords to support them Collect ranking data in the first week to see which keywords get traction Use PPC, external traffic sources, or reviews to increase keyword relevancy as needed Consider launching new brands with low pricing first to gain traction The show covers specific launch strategies as well as high level best practices for ranking products. Colin emphasises starting with the product metadata first before investing in promotions.…
1 Amazon / Life Year in Review 2023 with Danny McMillan & Adam Heist 53:35
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53:35Recapping 2023 in the Amazon seller world - major trends and pain points Personal and business challenges faced in 2023 - including health issues, family emergencies, and day to day struggles Reflecting on importance of family, health, and relationships over business and material success Maintaining perspective and finding meaning amidst life’s ups and downs 2023 Amazon Seller Trends and Challenges: “Post-COVID hangover” - sales declined 30% for many sellers, increased competition and costs -Success is now about differentiated, high-quality products with good branding and customer experience - Organic SERP littered with ads - mastering Amazon PPC essential - Overall industry seems to have shrunk, with fewer new sellers entering market - Agencies struggling as more sellers view them as commodities, quickly switching between providers Coping With Personal Crises and Hardships: - After business exit and dream lifestyle, Adam experienced emptiness and depression - Had to re-ground himself amidst divorce and 40% revenue declines - Perspective change - happiness not tied to outcomes, but rather presence, intuition, and relationships Emergency With Teenage Daughter: Shattering call from Danny’s daughter Maia - “I can’t feel my legs” after bad car accident - Long wait for emergency responders - incredibly stressful time with daughter in jeopardy - Thankful her injuries not worse in the end Losing Beloved Family Dog Cookie to Cancer: - Already sleep-deprived, agonising decline was drawn out over weeks \- Reached breaking point - had to step away briefly to regain composure Ongoing Crisis for Friends in Israel: - Adam feels deep connection to affected communities now after years in the Amazon space - Heart goes out to all impacted families - unimaginable turmoil and displacement \- No easy words of comfort, but expressing solidarity and grace Summary The "post-COVID hangover" brought declining sales, fierce competition, and rising costs for Amazon sellers in 2023. Success now depends on high-quality, differentiated products with strong branding and customer experience. As organic rankings faded behind ads, mastering Amazon PPC became essential. Personally, after a business exit and the dream lifestyle, Adam experienced emptiness and depression, needing to reground himself amidst divorce and revenue drops. True happiness rests not in outcomes, but presence, intuition, and relationships. A shattering call from Danny's daughter after a bad car accident left her immobile tested their strength. Thankfully her injuries were not worse. Losing their beloved family dog Cookie to cancer after weeks of agony also pushed them to the edge and required stepping back briefly to regain composure.…
1 World’s Largest Resource For Amazon’s A9 (with Danny McMillan & Adam Heist) 27:33
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27:33Introduction: In this episode of Seller Sessions, hosts Danny and Adam have an insightful discussion about shifts they are seeing in how Amazon ranks products in search, and what this means for sellers going forward. They talk about moving beyond a primary focus on keywords to a more holistic optimisation strategy. Key Topics Discussed: Evidence that Amazon search algorithms are incorporating more semantic matching (and BERT), looking at full product listings rather than just keywords Success with broad match and phrase match PPC campaigns, indicating changes under the hood at Amazon The concept of "semantic cores" - clustering single word terms that show up repeatedly across competitors' rankings Titles focused on human readability combined with key conversion keywords performing better recently Danny's massive research compiling over 1200 academic papers on Amazon search algorithms Building AI tools to help sellers optimise listings based on latest search science (Danny’s A9 Bot) Actionable Takeaways: Keyword stuffing likely no longer moves the needle much; focus is shifting more towards optimising images, offers and creative Sellers should double down on their top 20% of SKUs driving 80% of performance Regularly test different angles, pricing, etc. with A/B experiments on important listings Ensure flat files have accurate attributes for Amazon's catalog Monitor aggregate conversion rates across advertising and organic traffic Outro: Danny is building a free knowledge base of Amazon search insights at SellerSessions.com and access to his A9 Bot. He welcomes ideas and feedback from the community to produce more helpful content based on the science literature.…
AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rather than a direct path. You can use AMC to build targeted audiences in DSP, like people who searched related terms but didn't convert or added to wishlist. Look at gateway products that lead to further purchases and maximize exposure. See which products have the highest overlap/cross-sell. Appoint someone in your team or agency to become the AMC expert through certifications and training. Queries take practice but it's accessible. Get AMC set up ASAP to start gathering historical data, even if you don't use it right away. The instance backfills 13 months of data. New-to-brand data is only available in AMC for sponsored product ads. See which keywords drive incremental sales. Other Notes: Brent recommends getting started with AMC if you spend $10k+ per month on Amazon sponsored ads. It's free to use. Some of Brent's favorite uses are analyzing customer journey, frequency of ad exposure, gateway products, and CLTV. Brent offers Amazon PPC services through his agency Pathfinder. Reach out to him at brant.bike or amcpathfinder.com. Podcast Details: Show: Seller Sessions Episode: AMC 1 Year Later - Tips and Strategies for 2022 Host: Danny McMillan Guest: Brent Zahradnik, Amazon PPC Expert…
1 8 Figure Amazon Seller Mels Terlouw Goes Deep On Data 47:40
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47:408 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions. About Mels Mels started selling on Amazon in 2014 after discovering people selling $100k per month. He set a goal to hit $10k in sales by end of 2014. Hit $100k that first year. Grew to $2.4 million in sales in 2015, then continued rapid growth each year. Hit 9 figure mark in 2020 but had a setback afterwards. Still doing great. In 2016, started building own software tools and put them into a mastermind group. Opened the tools up in 2022 as Intellivy. Obsessed With Listing Optimisation Focus is on listing creation based on consumer insights. This can be the difference between 15 units vs 250 units sold per day. The Evolution of Amazon In the "golden age" of 2014-2016, selling was easy on Amazon. Fake reviews worked. Now Amazon algorithm and competition has evolved. Old tricks don't work as well. Need to go where "the puck is going" instead of where it's been. Get back to basics of selling. 3 Types of Amazon Sellers Ignorance Sellers: Try stuff without much strategy, hope for the best. Arrogant Sellers: Copy competitors thinking they know better. Vigilant Sellers: Build on consumer insights and real selling fundamentals. Understanding the Amazon Algorithm BERT algorithm understands search intent, customer persona/journey better. Search results will be tailored more to individual searcher. Recommendations are already customised to user. Search will follow. Amazon wants to match real world experience better. Adapting to the Changes Can still succeed in saturated market with the right approach: know your customer + selling fundamentals. The Iceberg Analogy Most fighting happening "above water" on Amazon right now. By going deeper below surface there is calm and less competition. This represents focusing on consumer insights and the lost art of selling. Video Lesson from Jordan Belfort on Selling Key points: Understand your consumer thoroughly Know their persona, journey stage, needs Ask pointed questions Craft sales pitch Develop products to match Optimise listings for buyer-focused messaging Start selling in the right way The Scientific Method for Amazon Listings Ask questions Research to find answers Form hypotheses Test with experiments Analyse results Repeat until find winning formula Implement in listing Key Questions to Ask What problem are you solving? What are alternate solutions/products? What are the customer objections, drivers, preferences? Brainstorm Extensively Get multiple people involved. Spend hours diving into data. Come up with creative hypotheses. Develop Listing Theme Focus on winning the click, converting the customer, countering objections. Weave together into cohesive theme for listing. Test and Validate Try different creative variations. Tools like Intellivy can help with robust testing. Make sure hypothesis proves true before investing in new listing. Case Study: Dollar Shave Club Upstart disrupted market by simplifying down to core job of razors - conveniently replace dull blades monthly. Didn't get caught in feature arms race. Addressed root consumer frustration. Types of Amazon Shoppers Different groups have different needs. Most sellers focus only on "need based" shoppers. But many other opportunities exist. Be creative. Connect on an Emotional Level Surface features don't create enough certainty and trust. Tap into beliefs, objections, and emotions. Storytelling and visual patterns are powerful. Focus on the Buyer, Not You or the Product Avoid self-focused messaging. Put yourself in the customer's shoes. Talk to them directly. Execute the Lost Art of Selling Go below the surface noise on Amazon. Dig deep into consumer insights. Master stories, emotions, and relationships. This creates real connection and converts browsers into loyal buyers.…
1 Sourcing and Manufacturing Options Outside of China - With Mike Michelini 21:59
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21:59Sourcing and Manufacturing Options Outside of China - With Mike Michelini Introduction In this episode of Seller Sessions, host Danny McMillan interviews Mike Michelini, an expert on sourcing and manufacturing in Asia, specifically Thailand. They discuss the pros and cons of manufacturing in Thailand compared to China. Key Takeaways Thailand is known for handmade, natural products vs China's expertise in electronics and injection molded plastics Northern Thailand specializes in wood, handmade goods, natural products. South Thailand near Bangkok has more traditional factories. Response times are slower in Thailand - you have to follow up more but once engaged, they commit Use Facebook and Line app to source suppliers in Thailand Higher minimum order quantities (MOQs) in Thailand - educate on holding inventory Packaging options less abundant than China - focus on great branding Overall quality has been higher for Mike in Thailand vs China Comparisons of Manufacturing in China vs Thailand China is the "world's factory" - expertise in electronics, injection molded plastics Thailand better for handmade, natural products - wood, dried flowers, clothes Northern Thailand known for wood, handmade goods, natural products Southern Thailand near Bangkok has more traditional factories with port access Response times slower in Thailand - have to follow up more aggressively Once engaged, Thai suppliers very committed Source Thai suppliers via Facebook and Line app vs Alibaba Higher minimum order quantities (MOQs) - educate to hold inventory Packaging options less abundant than China - focus on great branding Quality has been higher in Mike's experience with Thailand vs China Sourcing Suppliers in Thailand No Alibaba-like platform - use Facebook and Line app Search Facebook in Thai for suppliers and products Engage via Facebook Messenger then move to Line app Get friendly with emojis and build relationship Recap terms in a quotation for clarity Prepare to educate on holding inventory for lower MOQs Packaging options less abundant - develop great custom branding Overall quality has been higher than China factories Tips for Manufacturing Outside China Expect higher minimum order quantities (MOQs) and educate to hold inventory Develop great custom branding and packaging to stand out Build relationship with factory through messaging apps Don't assume same level of urgency - follow up aggressively Confirm terms: pricing, MOQs, delivery timelines, inspection process Leverage inspection companies expanding across Asia With lower volumes, consider negotiating payment terms favorable to you Be prepared to educate on your needs like lower MOQs Mike's Joint Venture Brand in Thailand Mike partnered with long-time plastic manufacturer in Thailand Started joint venture company and private label brand together Mike has 30% equity stake, manufacturer holds 70% Manufacturer finances inventory for launch around $150k Mike's company makes payments over time to pay back capital Cross Border Summit in Thailand Mike's signature event connecting Amazon sellers and experts Started in China alongside Canton Fair schedule Moved to Thailand and postpones 2 years for border reopening Occurs annually in March/April timeframe Valuable for networking and meeting suppliers 2023 summit scheduled for March 30-31 near Chiang Mai Check CrossBorderSummit.com for details Conclusion Thailand offers a compelling option for sourcing quality products outside China. With the right expectations and preparation, you can find great partner factories to produce your products. The Cross Border Summit provides an opportunity to network and meet potential suppliers in Thailand. Keywords: Thailand manufacturing, China manufacturing, sourcing outside China, finding suppliers in Thailand, Cross Border Summit…
1 Paul Nicol - Sued By His Own Buyer 1:04:39
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1:04:39In this episode, we engage in a conversation with Paul Nicol about the tumultuous journey of his life in and around Amazon. Paul hails from humble beginnings in Scotland and was predominantly raised by his grandparents. As a child, Paul was reserved and found solace in martial arts. He spent several years in the corporate world before realizing he yearned for more autonomy. While short contracts and some flexibility were appealing, he craved something greater. Paul's introduction to Amazon marked a turning point. In private, he made a bold move, investing $4,000 from the family savings, as failure was not an option. At the time, $4,000 represented a substantial sum for his family. As he gained momentum, Paul poured more and more of his time into Amazon. In 2020, he launched a line of hand sanitizers well before the March surge. Describing its success as remarkable would be an understatement. Despite frequently adjusting prices to maintain inventory, demand remained robust, with some customers willing to pay over $200 due to the prevailing panic. Subsequently, a buyer approached Paul, and they finalized a deal. However, what followed was less than favorable. Issues emerged post-deal, primarily concerning the product listing, leaving the buyer dissatisfied. The situation deteriorated rapidly, with Paul facing the looming threat of a multi-million-dollar lawsuit. As the problems escalated, so did the stakes. Fortunately, a turning point arrived, and they managed to find common ground, ultimately opting to collaborate in resolving the issues. Paul went as far as setting aside personal matters to become a paid consultant for the venture. To learn more, be sure to explore this episode and discover firsthand the lessons gleaned from navigating such challenging situations.…
Amazon Seller Health Check Maintaining Your Health During the Stressful Q4 Season: Insights from Amazon Sellers The Q4 season is a crucial time for Amazon sellers, with increased competition and sales targets to meet. However, it's important to prioritise your health during this time to avoid burnout and maintain productivity. 1. Prioritise exercise Exercise is key for maintaining your health during the Q4 season. Matt Phipps, an Amazon seller and fitness enthusiast, shared that exercise is crucial for his daily routine. It helps him stay clear-headed, productive, and connected to the world. By prioritising exercise, you can reduce stress, improve your mood, and boost your energy levels. Phil Hadfield, another Amazon seller and health advocate, also emphasised exercise's importance in reducing anxiety and depression, common issues faced by Amazon sellers during Q4. Incorporating exercise into your routine improves overall health and well-being. 2. Take breaks and rest Taking breaks and resting is vital for maintaining your health during Q4. Danny McMillan, the host of the Seller Sessions podcast, noted that many guests recommended breaks and rest to prevent burnout. Though it may seem counterintuitive during a busy season, giving your body and mind time to recharge is essential. By taking breaks and resting, you can reduce stress, improve focus, and boost productivity. Preventing burnout has long-term positive effects on your health and business. Prioritise rest by taking short walks, meditating, or napping during Q4. 3. Get enough steps Getting enough steps is another important aspect of maintaining your health during Q4. Danny McMillan noted that even during the busiest times, it's important to prioritise movement and physical activity. Even on vacation, you may end up getting more steps than when working from home. Sufficient steps improve cardiovascular health, reduce stress, and boost energy levels. They also prevent health issues like obesity, diabetes, and heart disease. Incorporate movement into your routine by taking walks during lunch breaks, using a standing desk, or taking the stairs instead of the elevator. 4. Address common health issues Addressing common health issues faced by Amazon sellers during Q4 is crucial. Phil Hadfield discussed issues such as back pain and eye strain caused by long hours of sitting and screen time. He recommended stretching and moving around during breaks and using blue light filters to reduce eye strain. By addressing these issues, you can prevent long-term health problems and improve overall well-being. Invest in an ergonomic chair, take regular stretch breaks, and use blue light filters on screens to address any health issues you may face. Conclusion: Maintaining your health during the Q4 season is crucial for avoiding burnout and maintaining productivity. Prioritise exercise, take breaks and rest, get enough steps, and address common health issues to take care of your body and mind during this busy time. Remember, your health is your most valuable asset, and taking care of it will ultimately benefit your business in the long run. By incorporating these tips into your daily routine, you can maintain your health and well-being during the Q4 season and beyond.…
1 Ryan Edkins - When The Aggregator Copies Your Brand 27:21
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27:21Key Points: Unethical behavior by some aggregators in the Amazon space is a growing concern. Sellers need to be cautious when sharing sensitive information and should read NDAs carefully. Not all aggregators engage in unethical practices, and many have brought benefits to sellers. Staying true to your brand's authenticity can help navigate competition and protect your business. In a recent conversation between Danny McMillan, an Amazon expert, and Ryan Adkins, an experienced seller, they delved into the murky waters of unethical behavior by some aggregators in the Amazon space. This issue has been a growing concern for many sellers who have had their business models replicated or even stolen. Ryan shared his personal experience of being approached by an aggregator, only to discover later that one of their employees had started a competing brand using the same products and suppliers. This situation highlighted the difficulty of proving intent behind such actions, especially when there is a lack of concrete evidence. The incident underscored the importance of keeping sensitive information confidential. When dealing with aggregators, it's crucial to read Non-Disclosure Agreements (NDAs) carefully. These documents should clearly outline what information can be shared and how it can be used. If not handled properly, this could lead to significant damage to your business. Ryan's experience also shed light on the impact such situations can have on a seller's business. It's a stark reminder of the need for sellers to protect themselves and their intellectual property. However, it's important to note that not all aggregators engage in such unethical behavior. As Danny pointed out, the industry as a whole has been beneficial for many sellers. The rise of aggregators has provided opportunities for sellers to exit their businesses profitably and has brought more professionalism and structure to the marketplace. Despite these benefits, the challenges of competition remain. Sellers must stay vigilant and ensure they are protecting their brands. One way to do this is by staying true to your own brand and authenticity. In a competitive market like Amazon, authenticity can set you apart and help build a loyal customer base. In conclusion, while the Amazon space offers immense opportunities, it also comes with its share of challenges. Unethical behavior by some aggregators is a concern that sellers need to be aware of. However, with the right precautions and a strong commitment to your brand's authenticity, you can navigate these challenges successfully.…
1 Q4 Roundtable with Danny McMillan, Cara Sayer, Joe Jakes, Matt Parker, Matt Phipps, Nick Eary, and Ryan Edkins 21:38
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21:38In this insightful episode of the Seller Sessions Podcast, host Danny McMillan brings together a panel of e-commerce experts to discuss Q4 strategies. As the holiday season approaches, this episode offers invaluable insights for Amazon sellers aiming to optimize their strategies. Guest Lineup and Bios: Cara Sayer: Cara is the inventor of SnoozeShade - a global baby brand that has helped hundreds of thousands of parents, won 80+ awards, and is recommended by the world’s leading baby experts. Passionate about her journey, Cara loves sharing her experiences and the reality of running and growing a 7-figure business in her signature straight-talking style. Joe Jakes: Joe successfully transitioned his multigenerational family business from 100% wholesale to 100% D2C. Regularly achieving seven-figure months and big six-figure days, the business now sells millions of units per year. Matt Parker: Founder of the digital media agency 'Trendlution', Matt has been a part of the e-commerce world for over 15 years. Having created over 250 top-selling items across Amazon, Ebay, and Woocommerce, he is also a part of the external pro trader and Ebay development program globally. Matt recently helped beta test the personalization feature and next-day service pre-release on eBay.com and .co.uk. Matt Phipps: Matt, along with his wife Kata, began selling on Amazon in 2018. They achieved 7-figures by the end of their first year and sold the brand within three years. Currently, Matt is building a second 7-figure brand and coaches top-tier 7 and 8-figure sellers inside the Titan Network. Nick Eary: Nick began his Amazon journey in 2017 and successfully exited two of his 7-figure companies in 2021. Having launched over 300 products worldwide, he now runs and operates 3 brands, scaling them towards 8 figures. Ryan Edkins: An author, pilot, and serial entrepreneur with 3 exits, Ryan began selling on Amazon in 2021. In just two years, he scaled his FBA brands to mid 7-figures and beyond. He regularly coaches Amazon sellers, sharing his experiences and guiding them towards achieving financial freedom. Key Takeaways: 1. Ryan Edkins: The Power of Video Ryan emphasizes the effectiveness of sponsored videos, especially during high-traffic events like Black Friday and Prime Day. He also touches upon the challenges of sponsor positions and the importance of adjusting brand store images for seasonal sales. 2. Nick Eary: Gifting and Photography Nick shares his brand's focus on gift-able items and the potential of product photography in enhancing sales. He also highlights the importance of basic deal management, promotions, and the challenges faced in the German market due to VAT number discrepancies. 3. Matt Phipps: Keyword Mastery Matt P. delves into the significance of keyword research and the utilization of past performance reports. He suggests creative additions like ribbons for gift-able products and the potential of brand-tailored promotions for retargeting. 4. Matt Parker: Carousel Advertising Matt P. (yes, another Matt!) discusses the effectiveness of the carousel feature in advertising. He stresses the role of creative angles, the importance of negative keywords, and harnessing the power of hashtags on platforms like Pinterest and TikTok. 5. Joe Jakes: Amazon's Evolving Algorithms Joe provides insights on top search adjustments and the ever-evolving Amazon advertising algorithms. He also underscores the role of deals in increasing visibility and sessions. 6. Cara Sayer: Strategies Beyond Q4 Cara offers a fresh perspective for businesses that might not peak during Q4. She talks about the importance of housekeeping, optimizing listings, and shares success stories from the Australian market. Cara also gives recommendations on stock management with Amazon during non-peak seasons. Special Mention: Danny also gives a shoutout to the upcoming Seller Sessions social event in December. It promises to be an excellent opportunity for networking and knowledge sharing. Closing Thoughts: This episode of the Seller Sessions Podcast is a must-listen for anyone in the e-commerce space. With the holiday season fast approaching, the insights shared by the panel can be the difference between a good Q4 and a great one.…
Insights from John Hefter, Co-founder of Thrasio: A Conversation on Entrepreneurship and the Future of Sellers In this episode of the Seller Sessions Podcast, Danny McMillan interviews John Hefter, co-founder of Thrasio. John shares his journey as an entrepreneur and offers predictions for the future of sellers. They delve into the challenges and opportunities of running a successful Amazon business, the impact of the recent layoffs at Thrasio on the seller community, and the upcoming trends that sellers should be aware of. With his wealth of experience and knowledge, John provides valuable insights and advice for anyone looking to succeed in the world of e-commerce. Key Takeaways: John discusses the changes that occurred at Thrasio, including the layoffs in March 2022, and how they affected the seller community. He emphasizes the importance of embracing failure and viewing it as a necessary part of personal growth. John also highlights the significance of self-care and avoiding burnout. They explore upcoming trends for sellers, such as the need to diversify and expand beyond Amazon. John underscores the necessity for sellers to stay informed and adapt to market changes. Overall, this episode provides valuable insights and advice for individuals who are interested in achieving success in the realm of e-commerce, especially those who are contemplating selling their products on Amazon.…
1 Canton Fair October 2023 - Expert Tips with Kian Golzari 58:00
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58:00Canton Fair October 2023 - Expert Tips with Kian Golzari In this episode of Seller Sessions, host Sharon Even welcomes back Kian Golzari - expert on sourcing and manufacturing products in China. Their engaging discussion centers around the Canton Fair scheduled for October 2023. Kian shares invaluable insights into preparing for such events. He emphasizes the necessity of walking in with a clear objective, a deep understanding of the product, and, if possible, a specification sheet or actual sample in hand. The two delve into the intricacies of supplier interactions, highlighting the importance of trust. Kian stresses the value of face-to-face negotiations, noting potential savings and improved production methods that can arise from these direct conversations. Sharon and Kian discuss cultural nuances, like the significance of business cards in Chinese business etiquette, and how bonding over shared interests, like basketball, can foster smoother dialogues. A major takeaway from Kian's insights is the central role of preparation, trust, and transparency in fostering successful supplier relationships, whether you're a seasoned entrepreneur or a newbie.…
1 Amazon AntiTrust Lawsuit Roundtable with Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson 48:50
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48:50Amazon AntiTrust Lawsuit Roundtable with Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson Today, I am joined by Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson. The topic of this roundtable is the lawsuit filed by the FTC which has been gaining momentum over the last few days. Key parts of the lawsuit Anti-Discounting Measures: Amazon's fair pricing policy makes it impossible for sellers to offer lower prices on competing platforms. Prime Eligibility: It's claimed that Amazon conditions a seller's ability to have their products marked as "Prime" on using Amazon's fulfilment service, which can be costly. Search Result Biases: There are concerns that Amazon might be prioritising its own products in search results, even if other products are of better quality. High Fees for Sellers: The FTC points out that Amazon charges various fees to sellers, which can amount to nearly 50% of their total revenues. Degrading the customer experience by replacing relevant, organic search results with paid advertisements—and deliberately increasing junk ads that worsen search quality and frustrate both shoppers seeking products and sellers who are promised a return on their advertising purchase. Amazon’s surmised response? Amazon is contesting a lawsuit filed by the Federal Trade Commission (FTC), arguing that the lawsuit is misguided and would, if successful, harm consumers and the many businesses that sell on Amazon. 1. *Customer-Centric Innovations:* - Amazon believes its innovations and customer-centric focus have benefited consumers through low prices and increased competition in the retail industry. - The company has cooperated with the FTC in the past and respects its role in protecting consumers and promoting competition. 2. *Misguided Lawsuit:* - The current lawsuit by the FTC is seen as a radical departure from its role, with Amazon arguing that it is misguided and would force Amazon to engage in practices that actually harm consumers and businesses, such as featuring higher prices and making Prime more expensive and less convenient. 3. *Allegations of Anticompetitive Practices:* - The FTC alleges that Amazon's pricing practices, Fulfilment by Amazon offering, and Amazon Prime are anticompetitive, revealing a fundamental misunderstanding of retail by the Commission. - Amazon argues that its model is pro-competitive, and the lawsuit could negatively impact consumers and businesses selling on Amazon. 4. *Low Prices and Competitive Offers:* - Amazon is proud of the low prices and competitive offers it provides to customers and has enabled third-party businesses to sell their products alongside Amazon’s. - The company invests in tools and education to help third-party businesses offer competitive prices and does not highlight or promote offers that are not competitively priced. 5. *Support to Independent Sellers:* - Amazon has lots independent businesses selling on its platform and provides support and services to help them succeed. - The company has invested billions in resources and services to support sellers at every stage of their journey, providing them with data, insights, and various features to manage their businesses effectively. 6. *Fulfilment by Amazon (FBA):* - FBA is an optional service where Amazon handles product storage, packaging, shipping, returns, and customer service, allowing sellers to focus on growing their businesses. - Amazon argues that FBA is competitively priced and offers significant benefits to independent businesses, contributing to job creation and investments in the economy. 7. *Innovation and Amazon Prime:* - Amazon continues to innovate to delight customers, with Prime being a prime example, offering more than just free shipping. - The company has invested in making Prime better for customers, achieving faster shipping speeds and allowing sellers to offer Prime shipping on their own sites, which has been beneficial to both consumers and sellers. 8. *Thriving Retail Industry:* - Amazon operates in a vibrant and varied retail industry where over 80% of all retail products are still bought in physical stores. - The company argues that the FTC’s complaint grossly mischaracterizes the retail industry and ignores the dynamic competition that benefits consumers, with numerous options available to consumers and sellers. - Amazon sees itself as a part of a massive and robust retail market and not as a monopolistic entity, with the FTC attempting to narrowly define markets to make Amazon appear more dominant than it is. 9. *Commitment to Consumers and Sellers:* - Amazon is proud of its role in spurring low prices, innovation, and competition across retail. - The company fundamentally disagrees with the FTC’s allegations and approach to antitrust, vowing to contest the lawsuit and continue inventing to put consumers and businesses first. - Amazon believes that the FTC’s approach, if successful, would harm consumers, hurt independent businesses, and upend long-standing and well-considered doctrines. Final Summary: Amazon is defending its practices and innovations, asserting that they have always been in favor of consumers and sellers, providing low prices, options, and competition in the retail market. The company sees the FTC lawsuit as fundamentally flawed, misrepresenting the retail industry and Amazon’s role in it. Amazon is committed to contesting the lawsuit, maintaining that the success of the FTC in this case would result in anti-consumer and anti-competitive outcomes, harming both consumers and the independent businesses selling on Amazon.…
1 Amazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months 41:08
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41:08Amazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months - - *About Frankie*: Not commonly found in traditional FBA circles like Facebook groups or events, Frankie is an old-school seller who's carved out his unique path in the FBA community. ### The Early Years: Starting on eBay - Frankie shares that he got his start in 2012 on eBay. - Frankie recounts how eBay served as his starting point before Amazon became the juggernaut it is today. - He believes eBay offered essential lessons in understanding marketplace dynamics. ### Frankie's Iconic First Product: The Snood - Frankie reveals he started by selling football snoods that gained popularity among Premier League players. - A spike in sales occurred when the Football Association banned the product. ### Tackling Marketplace Dynamics - Frankie discusses the challenges of maintaining a business amidst stiff competition. - He notes that these hurdles encouraged him to look for more sustainable, unique products. ### Transitioning into Compression Sportswear (early years) - Frankie shifts focus to compression sportswear, a booming category. - Shares his experience visiting the Canton Fair in China to source quality suppliers. - Talks about how he broadened his product range and brand. ### The Jump to Amazon - Frankie initially was hesitant about moving to Amazon due to its complex Flat file process. - Decided to take the leap, which coincided with Amazon becoming a dominant marketplace. ### Building a Brand - Danny questions Frankie about his journey in brand building. - Frankie admits initial resistance to Amazon but couldn't ignore its market significance. - Frankie summarises his journey and the unique aspects of his compression sportswear brand. - *Lemon Market Concept*: A marketplace scenario where product quality is unknown until after the purchase. - *Focus on Sportswear Fabric*: Quality relies heavily on fabric and fit. - *Customer Feedback*: Importance of involving customers in product development. - *Pitfalls of Rapid Scaling*: Discusses how expanding too quickly nearly led him to bankruptcy. - *Decision to Sell Business*: Explored selling the business after a near-decade in operation. - *Brand Milestones*: Overcame cash flow issues between 2014 and 2018. #### The Exit Strategy and Beyond: - Frankie and Danny discuss exit strategy planning, valuations, and Frankie's new ventures post-exit.…
1 In-Depth with Amazon seller Michael Fenech 40:21
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40:21In-Depth with Amazon seller Michael Fenech ### Introduction - Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast. - Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures. ### Michael Fenech's Brief Intro - Michael and his wife are Amazon sellers with three SKUs. - A four-year Amazon journey preceded by experiences in Dropshipping and network activities. ### Inspirations - Michael's background growing up in a high-achieving family. - The influence of his three brothers who are professional athletes and his entrepreneurial father. ### Mindset and Early Life - How Michael's early life was shaped by his family's dedication to discipline and success. - The role of his brothers as major sources of inspiration. ### Education and Early Career Aspirations - Michael as an above-average student who didn't attend university. - Initial career aspirations to be a professional golfer and the lessons learned from not pursuing it. ### Mindset in Sports and Business - Comparison between the mindset required for sports, particularly golf, and business. - The vital role mindset plays in achieving success. ### Recovering from Not Making It in Golf - The emotional and psychological transition after not making it as a golfer. - A deep dive into self-awareness and strength application. ### Transition to Business and Belief in Mindset - Transferring life lessons from sports to business, focusing on discipline, delayed gratification, and mindset. - Why success isn't solely about resources or money, but also one's mindset. ### Moving Forward - The importance of directing your strengths properly. - Accepting and acknowledging one's limitations as a positive step towards growth. --- ### The Entrepreneurial Bug - Michael's foray into entrepreneurship at around 22 years old. - Initial ventures into real estate and technology. ### High-Profile Business Ventures - Creating a media technology in 2010 that facilitated radio station connections. - Forming an executive team from ex-Facebook and Yahoo! execs, leading to increased confidence. ### Dropshipping, Amazon, and Beyond - The challenges and learnings from running dropshipping stores. - Transitioning to Amazon FBA in 2018-2019 and growing a brand to over seven figures. ### Community Building: The End Game Network - The inception of the End Game Network and its objectives. - Impact on the Australian Amazon Community and two success stories from the network. ### Other Business Ventures - Danny queries about 'SKU Drop', a response to high shipping costs. - Michael shares that SKU Drop is used by over 500 brands and discusses its unique features. ### Hosting an Amazon Seller Conference - Michael shares insights into hosting a large Amazon seller conference in Australia. --- ### Final Thoughts - Danny applauds Michael's strong community building as a significant factor behind his success. - Summary of the episode and the vast scale of Michael’s impact in various business sectors. **Thank you for joining us for another episode of the Seller Sessions Podcast!**…
1 Product Packaging - A Comprehensive Guide for Amazon FBA Sellers 26:19
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26:19In this episode, host Sharon Even dives into the fascinating world of product packaging. She breaks down 13 different types of packaging, detailing the pros, cons, and best-use scenarios for each. From classic options like Paperboard Boxes to specialized types like Rigid Boxes and Bottled Packaging, Sharon covers it all. Boxes and Packaging Types Discussed: 1.Paperboard Box 2. OPP Bag 3. Shrink Pack / Vacuum Pack 4. Pillow Box 5. Foil Sealed / Pouch Bags 6. Mailer Bags 7. Cylinder / Tub Packaging (Sharon by mistake says Tube but its Tub 😅) 8. Envelope 9. Clamshell 10. Blister Pack 11. Rigid Box 12. Bottled Packaging 13. Clear PVC Box Bonus Tip: Don't miss out on Sharon's bonus tip and her personal recommendation for an exceptional graphics designer to elevate your packaging design.…
1 Open Amazon Brands with Erin Graybill of NIRE Beauty 38:29
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38:29In this episode, Erin Graybill, the founder of Nire Beauty, shares her advice for Amazon sellers. She talks about the challenges she faced and how she overcame them. She also shares her tips for success. • Erin Graybill is the founder of Nire Beauty, a beauty brand that sells on Amazon. • She started her business in 2016 with no prior experience in the beauty industry. • However, she has also had a lot of success. She has grown her business to over $4 million in sales and has been featured in publications such as Forbes and Vogue.…
1 From Killing It On Amazon To Shopify - Open Brands with Channing Dyson of Daxx Eyewear 24:18
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24:18From Killing It On Amazon To Shopify - Open Brands with Channing Dyson of Daxx Eyewear ### Introduction Channing Dyson is back on the show, this time discussing her eyewear brand, Daxx Eyewear. Targeted at moms who want both style and affordability, Daxx Eyewear has made significant strides since its launch in 2019, primarily through Shopify. --- ### Key Points: #### Personal Origin Story - The inspiration for Daxx Eyewear came from Channing Dyson's experiences at her children's sports events. #### Business Overview - Daxx Eyewear focuses on affordable, stylish sunglasses under $40. - Specifically targets moms. - Currently boasts mid-six figures in revenue. #### Sales Strategy - Initially used micro-influencers for promotions. - Shifted to a wholesale model, accounting for 70% of sales. --- ### In-Depth Segments: #### Business Model & Success Factors - Attracts boutiques starting with small unit counts (10-15 units). - Flexible stock options allow for better inventory turnover. - 130 SKUs and growing. #### Seasonal Trends - Adapts to fashion cycles. - Year-round wearable eyewear allows for less seasonal variability. #### Community Involvement - Engages with local communities and collaborates with local entrepreneurs. #### Time Commitment & Growth - Requires only 5-10 hours per week outside of market events. - Market events are attended five times a year. #### Sales Channels - Started with Shopify and word-of-mouth marketing. - The shift to wholesale after initial years with micro-influencers. #### Product Development - Observes emerging trends and offers a personal touch. - Boutique owners provide real-world market feedback. #### Challenges - Managing time for market events. - Pivoting from online sales to wholesale. #### Future Plans - Focus on business growth, no plans to sell. - The sentimental value attached to the brand. #### Return Policy & Customer Satisfaction - Low return rate, potentially due to reasonable pricing. #### Comparison to Amazon Brands - Channing's approach differs substantially from typical Amazon brands. - Strong emphasis on Shopify as a selling platform. --- ### Closing Thoughts: Channing Dyson’s story is an inspiration for aspiring entrepreneurs, particularly those who juggle family commitments and a burgeoning business. The Daxx Eyewear story also highlights the opportunities and challenges of moving from an online-centric business model to a focus on wholesale. ---…
1 15 Hacks to Supercharge Your Amazon Business with Former Amazonian John Derkits 59:18
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59:1815 Hacks to Supercharge Your Amazon Business with Former Amazonian John Derkits Episode Summary: In this highly informative episode, Adam Heist returns to the show and sits down with former Amazon employee and e-commerce expert John Derkits. They dive deep into 15 hacks that every Amazon seller should know. From leveraging Amazon Posts to optimizing for mobile shoppers, these strategies are designed to elevate your Amazon business to new heights. About the Guest: John Derkits - *Previous Roles*: Worked at Amazon and for a major aggregator. - *Entrepreneur*: Built his own brands and has helped others exit their businesses successfully. - *Persona*: Known for being highly intelligent and an all-around great human being. Key Hacks & Tips: HACK 1: Amazon Posts Infinite Content Harness the power of Amazon Posts to create infinite content and improve your brand’s visibility. HACK 2: Stack Amazon Influencers + Attribution for Greater Bonuses Combine influencer partnerships with Amazon Attribution to maximize bonuses and optimize ROI. HACK 3: ShipmentmakerPro’s FC Scorecard Avoid stock-outs by steering clear of Fulfillment Centers (FCs) with backlogs, using ShipmentmakerPro’s FC Scorecard. HACK 4: Activate Instock Headstart to Improve Availability Ensure your product is always available by activating Instock Headstart. HACK 5: SQP Shipping Speed Data Identify the best ASINs for PEDs by analyzing SQP Shipping Speed Data. (Discussed in last week's newsletter) HACK 6: Recover the Buy Box Determine the exact price point necessary to regain control over the Buy Box. (Also explained in a previous newsletter) HACK 7: Image Ratio for Mobile Shoppers If the majority of your customers are mobile shoppers, adjust your main image to a 5:6 ratio for better visibility. HACK 8: MobileCards Chrome Extension Preview your mobile shopping experience by using the MobileCards Chrome extension. HACK 9: Use Oxolo for Quick Video Creation Enhance your Product Detail Pages (PDPs) with videos created in less than 15 minutes using Oxolo. This can lead to a 9.7% lift in sales. HACK 10: FBA Damaged Opt-Out Prevent Amazon from selling damaged inventory and affecting your reviews by opting out of Warehouse Deals. HACK 11: Earn List-Price Strike-Through Get a 3.9% sales lift by setting your Standard price as your List price and running a 24-hour coupon at 50% off. HACK 12: Product Lifecycle Support Cut your return rate by 50% or more with Product Lifecycle Support. (PRO TIP: Use OnSite Support for this service) HACK 13: Increase PPC Ad Spend Limit Extend your payback period by 30+ days by increasing your PPC ad spend limit. HACK 14: LandingCube for Customer Data Use LandingCube to qualify and tag traffic while capturing customer emails. HACK 15: Inventory Funding Options Access more affordable inventory funding through SBA 7a Express Lines of Credit and Securities-Backed Loans.…
MMA Nutrition - Amazon Open Brands Mina Elias joins the show as we delve into another behind-the-scenes episode in our Open Brands series. Here, a few brave souls open up and discuss their brands in an industry where it's common for brands to be kept secret due to fears of being copied or, in some cases, attacked. - **Introduction and Background** - Danny McMillan welcomes Mina to the show for an Open Brands series discussion. - Mina is known for his work in content with PPC and his own brand. - Mina emphasises the importance of hard work, innovation, persistence, and consistency over just product ideas. - **Mina's Amazon Journey** - Mina's brand journey started with electrolyte powder. - His initial launch was modest but improved over time. - He emphasises that execution matters more than just having an idea. - **Challenges and Learning** - Mina discusses challenges in investing money without proper guidance. - He mentions getting scammed by gurus, leading to wrong investments. - Lack of proper guidance and mentorship impacted his early decisions. - **Agency Transition** - Mina pivoted to an agency model due to challenges with the brand. - He focused on helping clients navigate Amazon and succeed. - **Balance and Future Plans** - Mina talks about balancing brand growth and the agency. - He discusses future plans and the challenges of scaling a brand. - **Key Advice for Amazon Sellers** - Mina advises sellers to focus on learning and getting good at their craft. - He suggests investing in learning from experienced mentors. - Mina emphasises the importance of having a clear vision and hiring skilled professionals.…
1 Product Research in 2023 and Beyond for Amazon Sellers 27:29
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27:29Exploring the Future of Product Research: A 2023 Perspective for Amazon Sellers with Sharon Even. In this episode, host Sharon Even, a seasoned Amazon seller and innovative product developer, provides her approach and strategies governing product research in 2023 and beyond. Sharon delves into her main approach, focusing on the guiding question: "How can I build a brand?" rather than merely seeking opportunities in a single product. By pivoting towards brand creation, she explores the broad spectrum of possibilities in today's dynamic marketplace. Sharon shares her strategies to uncover starting points for product research, each illustrated with practical examples. Though casual in tone, this chit-chat-style episode is rich with hidden golden nuggets and tangible examples, offering valuable insights for both aspiring and established Amazon sellers.…
1 A New Hybrid Model For Financing Your Amazon Business 24:13
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24:13A New Hybrid Model For Financing Your Amazon Business In this episode of the Seller Sessions Podcast, Danny McMillan and returning guest Fe Soutter dive into a discussion on a groundbreaking hybrid model tailored for Amazon sellers aiming for exponential growth. Fe Soutter, seasoned Amazon seller, opens up about her own experiences grappling with cash flow constraints and the intricate complexities of managing her brand. At a critical juncture, she confronted the tough choice between sourcing funds for expansion or selling her business altogether. Traditional avenues like a standard business sale or going through an aggregator came with the heavy baggage of tax implications, prompting Fe to explore uncharted territory. Enter the hybrid model – a game-changing approach that would see Fe not only retain her role as the managing director but also actively collaborate with a partner company. The crux of this innovative pact involved granting a calculated percentage of her company to this strategic partner on only the new revenue and profits generated. Fe walks us through the intricacies of this model, highlighting how this strategic affiliation allowed her to tap into unparalleled expertise and structural reinforcement. Central to this hybrid model's success is the relentless pursuit of scalability and methodical systematisation. While relinquishing partial ownership, Fe seized the opportunity to channel her energy into the facets she's most passionate about – nurturing creativity, fostering vision, and fortifying the brand's presence in the market. Fe dishes out advice drawn from her profound journey, emphasising the immeasurable value of learning from skilled team members. As the episode unfolds, we glean insights into the roadmap ahead. Fe's target? Steering this model towards a strategic exit in the coming years, with aspirations to hit the eight-figure mark before the final curtain call.…
1 The Best Finance Options For Amazon Sellers 58:51
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58:51The Best Finance Options For Amazon Sellers In this episode, Danny is joined by Brandon Young and Peter from Uncapped in a compelling discussion about funding options specifically tailored for Amazon sellers. The focus of the conversation centres around the importance of providing a good service with low fees and reputable companies, ensuring Amazon sellers have access to the best funding opportunities. Conversation Agenda: The guests delve into various funding options available to Amazon sellers, exploring the benefits and drawbacks of each. Brandon Young takes the lead in discussing calculations and financial considerations related to funding. Peter from Uncapped elaborates on the vital role his company plays in offering diverse funding options, specialised in providing working capital to both Shopify and Amazon sellers Peter's Background: Peter is the Founder and CEO of Uncapped, a renowned financial services provider. Uncapped specialises in offering working capital solutions to Shopify and Amazon sellers. With funding ranging from £10,000 to £5 million, Uncapped caters to the needs of sellers at all stages, including those with revenues up to 100 million per year. Operating in both Europe and the U.S., Uncapped offers its services to a broad spectrum of sellers. Brandon's Lever for Growth: Capital to Find and Launch More Products: Brandon highlights how access to adequate capital is pivotal for Amazon sellers to drive growth and expand their product portfolios effectively. The Importance of Understanding the Cost of Capital: Brandon emphasises the significance of comprehending the cost of capital and its impact on the Amazon selling business. He discusses the challenges of comparing fees among different lenders in the space and stresses the value of transparency. Exploring Various Funding Sources and Their Limitations: The guests delve into the limitations of traditional bank loans, which often require comprehensive financials and tax returns. They discuss the difficulties faced by international sellers due to varying lending practices worldwide. The ecosystem of lending companies, including Uncapped, is explored, which provides alternative options for sellers seeking funding. Uncapped's Customer-Centric Approach: Peter sheds light on Uncapped's customer service approach, which offers flexibility and personalised assistance to clients. The importance of being transparent with clients about rates and financing options is underscored. Navigating Challenges in the Amazon Business: Brandon shares his personal experiences in navigating challenges within the Amazon business, including inventory issues and product launches. He discusses the strategic approach of launching multiple products to adapt to market changes and avoid stale inventory. Optimising Inventory Management: Peter highlights the significance of inventory turnover for e-commerce companies, and the risks associated with stale inventory. Brandon and Peter discuss the optimal inventory levels to maintain (around 45 to 60 days) and explore factors that can lower costs, such as currency exchange and geopolitical risks. Hedging and Analysing Downside Risks: Brandon considers buying options as a hedge and analyses potential downside risks for Amazon sellers. The discussion revolves around margin suppression in the current Amazon market. Contributing to Growth with VC Background: The hosts delve into how lenders like Uncapped, with a venture capital background, can contribute significantly to a seller's growth through strategic partnerships. Focus on Customer Success and Mission Alignment: Both hosts emphasise that the success of Amazon businesses often hinges on their focus on customer success and mission alignment. Danny's Open Conversation for Best Funding Options: Throughout the episode, Danny aims to provide the best funding options for sellers by having an open conversation with Brandon and Peter. He seeks clarity on Uncapped's services and how they can benefit Amazon sellers.…
1 Life After Exit With 7 Figure Amazon Seller Tom Wang 33:19
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33:19Life After Exit With 7 Figure Amazon Seller Tom Wang Adam Heist returns; today he sits down with Tom Wang… Exploring Tom's experiences post-business exit, highlighting that an exit is the start of a new phase, not the pinnacle of success. Bullet Points: Tom's introduction: An Amazon seller based in Vancouver, started at 17 with his now-wife, sharing a passion for entrepreneurship and selling on Amazon. Skincare business journey: Tom's first venture, Sedaris Skin Care, began as a side hustle with initial product failures, but eventually found success with their third product. Peak revenue: The skincare brand reached $5-6 million yearly revenue, reflecting the high-profit margins in skincare and supplements on Amazon. The life-changing exit: Tom sold the business in December 2020, providing him the opportunity to buy his dream house and travel. Health struggles: Tom faced health issues after the sale, leading to self-reflection and exploration during his year and a half of recovery. Current ventures: Tom now runs the FBA Masterclass course and plans to launch more brands, seeing continued potential in e-commerce. Emotional roller coaster: The exit process was stressful due to market uncertainties during the COVID-19 pandemic, but the deal closing marked a significant moment for Tom. Self-discovery journey: Tom reflects on his childhood desire for validation through financial success and shares his transformation towards pursuing purpose and fulfilment. Importance of relationships: Tom emphasises valuing personal relationships and happiness over immense wealth, based on studies showing the impact of relationships on well-being. The episode delves into the post-exit life of Tom Wang, a successful Amazon seller. Tom shares his journey of self-discovery after exiting his skincare business, emphasising the significance of relationships and personal fulfilment over wealth. He highlights the challenges of entrepreneurship, the importance of adapting to economic conditions, and the need for discipline and resilience in business. Tom's wisdom gained at a young age serves as a valuable reminder to focus on personal values and growth while navigating life's uncertainties.…
1 Open Brands: A Chat with 7 Figure Seller Adam Jagot 39:31
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39:31Open Brands: A Chat with 7 Figure Seller Adam Jagot In this episode of Seller Sessions, we have Adam Jagot, an experienced Amazon seller in the clothing category, sharing his journey and insights. Here are the key points discussed: Starting out on eBay: Inspired by the success of big clothing brands like Boohoo, Adam began his selling journey on eBay, primarily focusing on women's clothing due to the availability from manufacturers. * Learning the ropes: With limited knowledge about clothing styles, Adam had to learn from others in the industry and adapt to the demands of the market. * Expanding to Amazon: Adam eventually expanded his clothing business to Amazon, alongside his existing shoe business. Sales quickly skyrocketed, leading to the need for recruiting more staff for efficient picking and packing. * Dealing with challenges: Adam faced the issue of hijacked listings and price undercutting by other sellers. This prompted him to explore Fulfilment by Amazon (FBA), which resulted in significant revenue growth. * European expansion: Seeing the potential for growth, Adam expanded his business to different European countries, translating listings for each market and experiencing unprecedented sales numbers. * Discovering new opportunities: Attending the Retail Without Borders trade event in early 2020, Adam stumbled upon new opportunities and learned about selling on multiple platforms. He successfully transitioned between inventory management systems. * Positive impact of COVID-19: The pandemic had a positive impact on Adam's sales as online shopping surged. He adapted to the changing landscape and benefited from increased customer demand. * Brand diversification: Adam ventured into the kids' clothing market, introducing additional brands to his portfolio. * Focus on staple garments: Adam's strategy revolves around offering staple and neutral garments that appeal to a wide range of customers, ensuring consistent sales. * Seasonal inventory management: Adam orders inventory in advance based on seasons and data, anticipating demand and preparing accordingly. * Managing returns: To mitigate returns, Adam implements careful inspection processes and donates unsellable items. * Manufacturing considerations: Adam shifted manufacturing primarily to Turkey for faster delivery times compared to China, given the importance of timely supply in the fashion industry. * Key sellers: Leggings and cardigans are standout sellers for Adam's brand, capturing customer interest and driving revenue. * Seasonal spikes: Adam's brand experiences spikes in sales during specific seasons, notably in February, summer, and October (Halloween), while Christmas and January sales are not significant for their brand. * Challenges of website sales: Despite having their own online store, Adam notes that revenue from websites is only about 10% compared to Amazon. Building and maintaining websites requires significant effort and driving traffic can be costly. * Influencer marketing impact: Influencer marketing can generate sudden sales spikes, but the window of opportunity is short. Collaborating with major influencers can attract attention from other influencers and retailers. * Brand partnership challenges: Adam shares an experience with a potential brand partnership with Debenhams, where a large stock investment was required. Ultimately, the partnership did not materialise. * Current challenges: The present year has proven to be the toughest for Adam's business, with various market challenges and obstacles to overcome. * Future plans: Adam is planning to pivot and explore other product categories while entering the US marketplace for further growth opportunities. Tune in to the full episode to gain more valuable insights from Adam Jagot’s journey as an Amazon seller in the clothing category.…
1 Sourcing Mishaps: A Tale of Caution for Amazon FBA Sellers 20:56
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20:56Sourcing Mishaps: A Tale of Caution for Amazon FBA Sellers In this episode of Seller Sessions, Sharon Even shares a personal and humbling tale of sourcing mishaps that led to unexpected costs and delays. Sharon, known for her expertise in the industry, shares how even seasoned professionals can make avoidable mistakes when driven by passion. The story revolves around two separate products sourced from different suppliers. Due to a lack of thorough communication and assuming certain aspects, Sharon faced issues with consolidation and packaging. In this episode you will learn the importance of requesting photos, being explicit in instructions, and not underestimating attention to detail when sourcing products. This cautionary tale, narrated by Sharon herself, serves as a reminder that entrepreneurs are not immune to mistakes and highlights the significance of learning from others' experiences.…
1 The Dynamic Duo On Their Way To 8 Figures On Amazon From Domestically Sourced Products 43:25
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43:25The Dynamic Duo On Their Way To 8 Figures On Amazon From Domestically Sourced Products Welcome to Seller Sessions, where we delve into the inspiring journey of Amanda and John, accomplished Amazon sellers on their way to 8-figure success. Since their fortuitous meeting in 2008, Amanda and John have built a thriving partnership by harnessing their individual strengths and division of roles. In this episode, they share their experiences, insights, and aspirations, shedding light on their journey from flipping books online to conquering the world of private labels. Join us as they discuss work-life balance, market strategy, expansion, and the importance of a harmonious partnership. Episode Highlights: * Leveraging Strengths: A Recipe for Success * Amanda and John attribute their successful partnership to identifying their individual strengths and weaknesses. * John's prowess lies in execution and operations, while Amanda excels in logistics and identifying deficits. * The couple emphasises the importance of clearly defined roles as they aim to build a robust team. * Private Labels and Seven-Figure Milestones * Amanda discusses their transition from their previous business model to private labels, highlighting the remarkable difference in margins. * They recount hitting the coveted seven-figure milestone within two years of venturing into private labels. * The couple recalls their journey, from humble beginnings flipping books to focusing solely on their thriving private label business. * Building a Powerhouse Product Line and Market Presence * Amanda shares their strategic decision to phase out income-providing businesses and focus on developing their brand. * Maintaining a reliable supply chain and optimising inventory levels to avoid stock shortages become key priorities. * The couple reveals their current four-product line, with two main focuses, and the significance of capturing a substantial market share in each vertical. * Solidifying Market Position and Future Opportunities * John highlights the high barriers to entry in their business space, which insulate them from potential competitors. * They discuss the potential impact of market changes and innovation on their business model. * Amanda emphasises the importance of staying abreast of market trends, expanding market share, and exploring opportunities beyond the Amazon platform. * Balancing Amazon and Off-Platform Expansion * Amanda shares their cautious approach to expanding beyond Amazon, prioritising the establishment of a solid Amazon operation. * They discuss the potential allure of a robust Amazon presence for potential buyers eyeing off-Amazon opportunities. * The couple reflects on their experiences with aggregators interested in acquiring their business and their decision to wait until their desired selling price is achieved. * Scaling Up, Hiring, and Future Goals * Amanda unveils their target numbers for the current year, aiming to reach eight figures in 2024/25. * They discuss the process of hiring additional staff and transitioning John's focus from the warehouse to business growth. * John emphasises the significance of finding products that allow for streamlined shipping to scale at a rapid pace with solid systems and processes in place. * Navigating Supply Chain Dynamics and Domestic Suppliers * Amanda underscores the role of a supply chain manager as a vital component of their operations. * They emphasise the importance of maintaining strong relationships with suppliers and negotiating mutually beneficial terms. * The couple expresses their commitment to U.S. manufacturing, aligning with their brand's patriotic values, and highlights the value of repeat customers in the consumer space. * Overcoming Challenges and Strengthening the Partnership * Amanda recalls a daunting moment when their Amazon account was suspended for six weeks, highlighting the importance of swift conflict resolution. * John and Amanda share their strategies for diffusing heated arguments, emphasising the significance of taking breaks to cool down and seeking spiritual guidance during challenging times. Conclusion: Join us on this captivating episode of Seller Sessions as Amanda and John, accomplished Amazon sellers on their way to 8-figure success, share their invaluable experiences and insights. From recognising their individual strengths to conquering the private label space, they provide inspiration for aspiring entrepreneurs and couples aiming to build thriving businesses while maintaining a harmonious personal and professional life. Discover the secrets behind their remarkable growth and future aspirations as they continue their journey.…
1 Get Thousands of Organic Video Plays Using Instagram Ads For Amazon Sellers 36:59
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36:59On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. They also provide valuable tips on utilising ad platforms like Ad Center and highlight the significance of quality and engagement ranking for content. Additionally, they share their experience running ad campaigns on Instagram reels and provide insights on the effectiveness of using user-generated content for video production. - Introduction to the podcast episode - The unknown factors regarding organic reach on Instagram's algorithm - Testing target pre for organic plays on Instagram for only £25 - Choosing between TikTok and Instagram as platforms for building a brand - The potential for reach on Instagram becoming capped due to ads and competition - Importance of starting with clear KPIs to avoid going in different directions later on - Building an audience first as a common strategy for monetisation - The ease of reaching an audience on TikTok versus the engagement and loyal followers on Instagram and Meta services - A brand approaching the podcast hosts for an audience expansion project and finding quality leads for soon-to-be-monetised content - Determining clear KPIs to choose the right platforms to leverage for ads - Ad targeting options on Facebook Ads Manager and Instagram app boosting - Ad Center as an alternative ad platform - The trend of vertical video consumption on TikTok and the success of similar platforms such as Reels - The benefits of running ads on Real, including organic-feeling placement and CTA buttons - The low cost of video creation on Real and confusing reporting on Instagram reels - The unexpected additional organic plays generated by ad spend on comments, shares, likes, and saves - Ad Center providing accurate estimations compared to the Instagram app - The importance of terminating KPIs that aren't working for a brand's growth - Understanding and utilising quality ranking and engagement ranking on Ads Manager - The effectiveness and limitations of Instagram versus TikTok for building audiences and selling products - Key factors such as KPIs, cost per acquisition, and quality followers - The value of engagement shares and saves versus three-second video plays - The potential benefits of content being shared between peers - The organic increase in reach due to content being sent to friends not being included in reporting - Conclusion to the podcast episode. Bio Ferit is a digital marketing expert who understands the importance of creating quality content and building an engaged audience before monetising. He believes in determining clear KPIs and leveraging various platforms to expand brand reach and generate quality leads. Ferit has worked with several brands and tested different alternatives for audience expansion, including using Facebook Ads Manager, Instagram boosting options, and the algorithm from the Instagram app, while also emphasising the importance of flexibility in audience segmentation, budget, and scheduling. His goal is to help brands create engaging content and build loyal audiences to achieve long-term success. If you want to get in touch with Ferit send a DM.…
1 How To Track The Sales Impact From TikTok Traffic. 23:27
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23:27Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers. Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate). Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it. The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months. Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode…
1 Parent Guilt - The Challenges of Balancing Business and Parenting 47:47
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47:47Parent Guilt - The Challenges of Balancing Business and Parenting Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being. Sharon discusses the importance of creating one-on-one time with her child, the fear of missing out (FOMO) she's felt, and the constant struggle of mom guilt. She also shares the changes she's made in her life to find balance, such as setting boundaries and prioritizing self-care. Tune in as Sharon offers valuable insights and tips for other Parents who are striving to balance their personal and professional lives. She emphasizes the importance of patience, taking breaks, and seeking support when needed.…
Brandon Young In-Depth Part 2 Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year. Make sure you tune in, as we pick up the timeline from 2019 to the present day.…
In this episode we go inside the mind of Justin Cobb, the head of Carbon6. Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business. About Justin Lifelong competitor. Won numerous competitions playing saxophone in grade school. Loved sports but undersized and thus went out for the wrestling team as a Freshman in high school. Rough start, 1 win and 19 losses in year one. Loved the sport and went all-in round the calendar and two years later won a state championship. Took that winning mindset to business. In 2002, upon graduating college, while taking a year off before law school, started a direct sales company. Training others to run their own business, Justin moved to England, Ireland, Scotland, Wales, Spain, Portugal, Italy and Poland before returning to the US in 2015. Today that sales force spans 15 countries, generating north of $1bn in revenue and donations for the largest for-profit and non-profit companies in the Western world. After a failed attempt at early retirement in which he had planned on becoming a full time investor, at a time during Covid when e-commerce was flying, Justin saw a gap in the market for top tech solutions servicing the professional seller and other large brands on Amazon and formed Carbon6. Carbon6 has combined successful serial entrepreneurs, some of the greatest minds in the Amazon community and accomplished career SaaS professionals to create the ecosystem for the professional marketplace seller. The mission is to simplify success online.…
1 Ranking on Amazon A9 Part 4- The A10 Myth 8:15
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8:15Ranking on Amazon- The A10 Myth In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm. 1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investors, Share Price and Calculated risks 5. Moving from feelings to facts to foundation 6. Why it’s called A9…
1 5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers 56:03
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56:035 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into what sellers should look out for when selecting a freight forwarder to ensure that their products are shipped efficiently and cost-effectively. Whether you're a seasoned seller or just starting out, you won't want to miss this informative discussion on the critical factors to consider when selecting a freight forwarder in 2023 and beyond. About Refael: Refael Elbaz is an Israeli entrepreneur, and founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs. Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions. Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in international logistics and supply chain conventions.…
1 The REAL State of Amazon Exits - with Adam Heist 56:07
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56:07Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits. What is the REAL state of selling an Amazon business in today's market? In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023. Unlike research reports and vague second hand accounts, this conversation gets to the source of what is really happening. - What aggregators are actively buying brands? - What are the current multiples? - Is your brand unsellable in today's climate? - Are we in the winter of selling amazon businesses? We've assembled the foremost experts in the space to dive into these questions. The panel includes two of the leading ecomm investment banks with billions in transactions, a leading online broker, one of the top Amazon M&A lawyers, and a former Amazon employee, aggregator executive and amazon seller…
1 The Good, The Bad and The Ugly Of CPM Advertising on Amazon 34:26
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34:26The Good, The Bad and The Ugly Of CPM Advertising on Amazon Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don’t worry, we got you. Ritu will show you step by step on how to break this down to get to the real numbers. Also covered in this show: What is CPM advertising? What are Viewable Impressions? What are the pros and cons? Can VCPM campaigns cannibalise your organic sales? Why do VCPM campaigns have high ROAS? Last touch attribution in Amazon advertising Understanding reporting for CPM based advertising Similarities with DSP advertising Impact of VCPM ads on TACoS Using CPM advertising for the right reasons Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, an esteemed software tools and services provider for 6 to 8-figure brands, specialising in DSP and Sponsored Ads management. A passionate data science and advertising aficionado, Ritu has led numerous PPC mastermind programs, workshops, and webinars, while empowering hundreds of Amazon sellers with her expertise in PPC. As someone who is respected and valued for her insights, Ritu has shared her knowledge through contributions to over a hundred podcasts, webinars, blogs, and conferences, including the prestigious Prosper Show, Billion Dollar Seller Summit, Global Sources Summit, and PowWow, among others.…
1 Naming Made Easy: How Chat GPT Can Help You Find Your Perfect Brand Name 15:22
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15:22In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.
1 Image Prompt Engineering For Amazon Sellers 25:11
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25:11Image Prompt Engineering For Amazon Sellers In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images. Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating high-quality AI-generated images. Understanding the impact of different mm lenses is essential for creating the best output. AI-generated images can be used in various types of content, including blog posts, email marketing campaigns, website graphics, packaging, product design inspiration, and even creating products such as t-shirts, mugs, and phone cases. With AI-generated images, sellers can create visually appealing content that helps illustrate product benefits or brand stories and values. These images can help increase click-through rates and drive sales in email marketing campaigns, enhance the overall branding and visual appeal. In conclusion, prompt engineering is a crucial aspect of generating high-quality AI-generated images. By experimenting with different prompts and camera lenses, sellers can create unique and relevant images that help enhance the overall visual appeal of their products and services. Max Sinclair is the Founder and CEO of www.ecomtent.ai . Ecomtent enables Sellers to create lifestyle images with Generative AI. Using Ecomtent, you can put your product in any scenario, and with a person of any age, ethnicity, or gender. Prior to founding Ecomtent, Max spent six years working at Amazon. Here he worked in a number of roles, including on the launch of Amazon Buisness (B2B) in the UK, and being responsible for customer browse and catalogue quality for the launch of Amazon in Singapore.…
1 Ranking On Amazon - A9 Masterclass Part 3 11:41
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11:41Ranking On Amazon - A9 Masterclass Part 3 What is Rank Juice and how does it work? Want to boost your product's ranking on Amazon? Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data. Introduction to Rank Juice The Stuff you don’t know about Rank Juice The Magic of Query Tagging Why you are not indexing for keywords (if you know, you know) Rank Juice and Auto-Complete Auto Complete Behaviours and Rank Juice Ranking before Ranking - Structured data Summary - Why the science and observations together, will help you optimise better.…
1 The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari 57:36
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57:36The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of products and suppliers you want to focus on. Kian also shares tips for arranging travel and accommodations, as well as how to navigate the logistics of the fair itself, How to approach sampling and so much more. Kian emphasizes the importance of being organized and efficient while at the fair, and provides guidance on how to make the most of your time there. He also shares advice on networking and building relationships with suppliers, as well as negotiating effectively to get the best possible deals. Throughout the conversation, Kian draws on his years of experience attending the Canton Fair to provide actionable tips and strategies for anyone looking to attend this year. Whether you're a first-time attendee or a seasoned veteran, this episode offers valuable insights and advice to help you plan, prepare, and succeed at the Canton Fair.…
1 The Logistics of Bundling Products from Multiple Manufacturers 24:44
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24:44The Logistics of Bundling Products from Multiple Manufacturers In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers. She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products. Additionally, she offers practical solutions for handling the logistics of bundled products from different manufacturers based in different countries. Tune in to discover all this and more.…
1 Maximise Your Listing Conversion Rate with UGC Content 30:01
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30:01Maximise Your Listing Conversion Rate with UGC Content Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC). With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses. In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of using Spark ads for both sellers and influencers. You'll also learn about the common problems with scaling influencers and how to avoid them. But that's not all, Ian will also take you through the 9 slots on your listing that can be improved with UGC, and how UGC can increase your conversion rate. Additionally, he'll caution you on the potential legal issues that can arise when working with influencers and how to protect your brand. Don't miss out on this invaluable opportunity to learn from one of the most successful Amazon community leaders around. Tune in now to take your listing conversion rate to the next level!…
1 The Product Life Cycle - Amazon FBA Edition 22:57
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22:57In this episode, Sharon explains the five stages of a product's life cycle in the context of selling on Amazon FBA. She emphasises the importance of understanding the product life cycle and provides tips on how to extend the life cycle of a product. Sharon starts by comparing the life cycle of a product to the life cycle of humans or animals. She explains that every product goes through a journey from its launch to its eventual decline or discontinuation. On Amazon FBA, the product life cycle typically consists of five stages: development, introduction, growth, maturity, and decline. During the development stage, the product is being sourced, manufactured, and prepared for sale on Amazon. The introduction stage is when the product is launched in the marketplace, and Sharon advises focusing on differentiation and branding during this stage to ensure acceptance by the market. The growth stage indicates that the product is gaining acceptance and experiencing faster sales growth. Sharon mentions the importance of organic ranking, profitability, and positive cash flow during this stage. The maturity stage can vary in duration and is characterised by market saturation and the presence of copycats. Sharon highlights the need to focus on branding and differentiation to extend the product life cycle during this stage. Sharon concludes by emphasising the significance of branding and building a brand around a specific niche or buyer avatar. She suggests dominating within a niche and using branding to extend both the product and brand life cycle.…
1 Open Brands: With Amazon Seller Michael Kaufman From ProTuff Products 45:10
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45:10Open Brands: From Pools to New Markets. Exploring Entrepreneurship and Growth Strategies With Michael Kaufman The conversation is a part of the "Open Brands" series, where brands openly discuss their experiences. The guest is Michael Kaufman, the founder of Pro Tuff Products, which started in 2014. Michael initially sold organic fertilisers and synthetic lubricants through a multilevel marketing company. In 2012, he started looking for online opportunities for income diversification and discovered Amazon. Michael began with retail arbitrage and later ventured into private labelling after attending a webinar by Amazing Selling Machines. They discuss the difference between the broader Amazon seller community and the Amazon FBA community. Michael didn't fully realise the potential of Amazon until a few years into selling on the platform. The conversation highlights the changing landscape of Amazon and the challenges faced as the market matured. Michael didn't set specific revenue goals but aimed to continuously grow sales and expand his business. They faced challenges in expanding their team and dealing with competition from low-cost Chinese sellers. They played catch up in a saturated category but managed to increase sales. They are looking for an exit strategy for their current brand and planning to launch a new brand. The new brand will focus on a telescoping pole with a patented locking mechanism. They launched their first product, a pool rake, and gradually added variations. They introduced a lifetime warranty, which was a differentiator in their category. They developed a good review profile and received positive feedback. They partnered with a pool pro who invented a new locking mechanism, which became their most profitable product. They used their subscriber list for product launches, including pre-orders and beta testing. They created a groundswell of engagement and feedback from their subscribers. They launched new products, including a flat skimmer and a pool brush, using their organic launch approach.…
1 Open Brands - Amazon Seller Rich Hawkins - Gravity Fitness 45:11
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45:11Open Brands - Amazon Seller Rich Hawkins - Gravity Fitness Introduction: In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins. This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning. Rich shares his insights on leveraging influencers as affiliates and the challenges of quantifying their impact. He also highlights the significance of brand recognition and the highest converting phrase for his business. Additionally, Rich talks about the role of Facebook ads, working with larger affiliates, and the development of their fitness app. Key Points Covered: The pivotal role of influencers in their business success, although quantifying their impact is challenging. Utilising influencers as affiliates, incorporating discount codes, and other strategies. The significance of brand recognition and its impact on customer conversion. Exploring the effectiveness of Facebook ads as a marketing channel. Partnering with larger affiliates and the benefits of collaborating with publications for sales and SEO. The development of a fitness app and the extensive effort involved in creating high-quality content. Overcoming challenges in the European market due to Brexit and establishing a separate European company. The advantage of Estonia's tax rule that allows reinvestment back into the business. The future focus on expanding into the US market and the logistical challenges of shipping larger products. The shift towards seller fulfilled orders and the decreased reliance on FBA (Fulfilment by Amazon). Rich Hawkins' contact information: Instagram - @rich_hawkins Conclusion: In this episode, Rich Hawkins provides valuable insights into leveraging influencers, expanding into new markets, and overcoming challenges in the e-commerce industry. Listeners gain practical knowledge on utilising influencers as affiliates, optimising Facebook ads, and the benefits of collaboration with larger affiliates and publications. Rich's experiences and expertise offer valuable lessons for e-commerce sellers seeking to enhance their marketing strategies and expand their business reach. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/…
1 NNN Agreements When Sourcing from China for Amazon Sellers 32:37
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32:37Join Sharon Even in this captivating episode as she explores the ins and outs of NNN agreements for sourcing from China. Discover when and why to use them, the role of a Chinese lawyer, and how to handle supplier resistance. Sharon also shares an example of a complicated NNN agreement she had made with her Lawyer! Get ready for valuable insights and practical tips to protect your business interests. Don't miss this essential episode for successful China sourcing!…
1 Behind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan 1:00:33
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1:00:33Behind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan Episode Summary: In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offers valuable insights into the world of organising and hosting live events. Episode Highlights: The Origins and Challenges of Seller Sessions Conference: The discussion delves into the origins of the Seller Sessions conference and the challenges Danny faced in starting and organising the event. Finding Passion and Energy for Long-Term Engagement: Danny emphasises the importance of finding one's passion and energy to sustain long-term engagement in a particular field. Creating a Vibrant and Unique Event Experience: Danny discusses his vision for the Seller Sessions conference, focusing on creating a vibrant atmosphere that encourages self-expression and differs from traditional events. Balancing Sponsorship and Attendee Experience: The conversation covers the significance of affordable pricing made possible by sponsorship, which facilitates the inclusion of diverse speakers and perspectives while maintaining a quality attendee experience. Creating a Safe and Inclusive Environment for Women: Danny highlights the significance of creating a safe and inclusive environment for women in the industry, and how the Seller Sessions podcast and events contribute to this goal. Event Economics and Maintaining Reasonable Pricing: Danny explains his pricing strategy and how he balances sponsorships with maintaining reasonable pricing to avoid sponsor influence. Challenges, Recovery, and Reflections: The guests discuss the challenges of recovering from a half-empty event, organising events during the COVID-19 pandemic, and the impact of human connection during events. Embracing Authenticity and Continuous Improvement: The importance of authenticity, embracing flaws, and continuous improvement is emphasised, along with anecdotes and stories from past events. The Intense Pressure of Organising an Event and Overcoming Challenges: The guests discuss the intense pressure of resolving logistical issues, and maintaining great relationships with sponsors. Strategies employed to overcome challenges are shared. Reflecting on Successful Event Execution: The Danny shares a personal experience of organising an event, including last-minute room rearrangements, maintaining the schedule, and engaging the audience during presentations. Lessons Learned and Planning for the Future: The guys reflects on the event experience, plans for improvements in the coming year, and expresses gratitude to attendees for their support. Join Adam Heist and Danny McMillan as they provide an inside look into the world of organising Seller Sessions Live, revealing the dedication, challenges, and rewards behind the scenes. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/…
1 In-Depth With Amazon Seller Ben Webber 42:27
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42:27In-Depth With Amazon Seller Ben Webber In today's episode, we sit down with Ben Webber, an entrepreneur with multiple successful Amazon businesses. Ben shares his journey, from his early influences to his experiences building a thriving e-commerce empire. Join us as we explore the challenges, triumphs, and key takeaways from Ben's remarkable entrepreneurial journey. Early Influences and Ambitions Ben grew up in West Virginia with a strong entrepreneurial influence from his aunt and uncle, who were successful entrepreneurs and lawyers. Initially, Ben aspired to become a marine biologist but later developed a passion for ancient history in college due to his interest in the subject and the quality of his teachers. Customer-First Approach in Business After graduating college, Ben started a tennis lesson business, where he prioritised customer satisfaction and relied on word-of-mouth referrals instead of traditional advertising. His approach focused on keeping customers happy, leading to increased positive referrals and business growth. Transition to Entrepreneurship Following his experience with the tennis lesson business, Ben worked with a telecom company, but left in 2015 to pursue entrepreneurship full-time after changes to his bonus structure. Ben embarked on his Amazon business journey in 2014/2015, teaming up with three friends, including a lawyer and a friend looking to transition out of their family business. Early Ventures in Amazon FBA The team discovered a price disparity for Swiffer liquid and decided to venture into Amazon FBA, establishing a company under the holding name JLS (Johnny's Lawn Service) as a nod to their friend's first entrepreneurial venture. Initially focused on retail arbitrage, they eventually shifted to private label, capitalising on gaps in the market and achieving significant revenue growth. Expansion and Success By sourcing from Chinese manufacturers, the team improved margins and introduced multiple brands across various categories on Amazon. Their revenue reached $30 million by 2021, thanks to systemisation, team training, and proprietary software development. Challenges and Growth Maintaining a moral compass in the competitive marketplace was a significant challenge. The team attempted to diversify by investing in an in-house printing setup but eventually sold the equipment due to low production rates. They pivoted their strategy to patent acquisition and purchasing existing products, leading to better margins and substantial success. In this episode, we delved into the entrepreneurial journey of Ben Webber, a successful Amazon entrepreneur. Ben's story teaches us the importance of a customer-first approach, adapting to market trends, and maintaining a moral compass in highly competitive environments. We explored their transition from a tennis lesson business to building a thriving e-commerce empire, their early ventures in Amazon FBA, and the challenges they encountered along the way. Ben's story is a testament to the power of perseverance, team success, and personal growth. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/…
Introduction: In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration. Childhood Dreams and Role Models: Mihkel reflects on his childhood and how he looked up to his father for inspiration. He shares his early aspirations, ranging from wanting to be a veterinarian to a car mechanic, highlighting the diverse range of interests that shaped his entrepreneurial spirit. Academic Journey and Discovering Sales: Mihkel excelled in high school but found university to be lacking excitement. He then stumbled upon an opportunity that would change his life - selling books door-to-door in the United States during his university years. This experience marked his entry into the world of sales. Building Sales Teams and Venturing into Amazon: Mihkel explains how his sales acumen led him to become a sales manager, where he recruited and managed teams for a company. Eventually, in 2016, he made the pivotal decision to start selling on Amazon. He launched two brands, one focused on water and air quality testing, and the other revolving around RFID wallets. The Journey of Selling Brands: Mihkel shares the process of selling his brands, from receiving offers to negotiating the deal. He reflects on the emotional aspects of this decision, as well as how he celebrated the successful sale. This marked a significant milestone in his entrepreneurial journey. Overcoming Challenges and Learning from Mistakes: Mihkel opens up about facing challenges with a previous brand, which resulted in financial losses and the departure of valuable team members. He discusses how personal and business-related difficulties, including depression and a severe shoulder injury, took a toll on his well-being and team motivation. The Road to Recovery and Personal Growth: Taking a break and seeking solace in Madera for five weeks became a turning point for Mihkel. He shares how this rejuvenating vacation helped him regain his strength and mental well-being. Gradually returning to work, he focused on a healthier work-life balance, personal growth, and travel experiences. Supporting a New Brand and Overcoming Initial Setbacks: Mihkel's business partner and a talented team member started a new brand, with Mihkel providing financial and strategic support. They encountered challenges with defective products during the initial launches but persisted, resolved the issues, and ultimately achieved profitability. Aspirations and Inspiration: Looking ahead, Mihkel aspires to build a successful eight-figure business on Amazon. However, he remains open to exploring new opportunities if needed. He finds inspiration through various channels, including walking, exercise, conversations with others, and exposure to new experiences and information. Conclusion: Mihkel Moosel's entrepreneurial journey is a testament to the resilience and determination required to overcome challenges. From childhood dreams to facing setbacks, he demonstrates the importance of learning from mistakes and maintaining team motivation. Tune in to this captivating episode as Mihkel shares his experiences and insights that can inspire aspiring entrepreneurs and those seeking to find their own path to success.…
1 Factory Red Flags with Steven Selikoff 20:10
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20:10Factory Red Flags with Steven Selikoff Welcome to Seller Sessions where we talk about real experiences from the world of manufacturing and commerce. In this episode, we're joined by Steven Selikoff who shares his recent, eye-opening trip to China. From the unsavory revelations about illegal labor to an awe-inspiring visit to an ultra-modern manufacturing hub, Selikoff provides a unique, insider perspective on the reality of today's factory landscape in China. Key points: Factory Transparency: Steven Selikoff emphasises the importance of thoroughly inspecting factories, including the office and showroom, production floor, quality assurance, and shipping warehouse. This is essential in assessing the factory's practices and potential clientele. Labor Issues: Selikoff recounts a startling experience where he discovered a factory was potentially employing illegal labor. A "showcase" factory was used to impress auditors and customers, while another hidden factory carried out the actual production. The scenario highlighted potential issues like forced labor or child labor in some factories. Modern Factory Practices: In stark contrast, Selikoff also shares his experience at a large, modern factory where high-quality, ethical production practices are followed. This factory demonstrated effective use of automation, strict quality control, and a clean, organized work environment, illustrating the strides China is making towards modern manufacturing. Cost vs Ethics: The anecdote brings to light the ethical considerations businesses must keep in mind when choosing their suppliers. Cheaper costs can sometimes point to unethical labor practices, and it's important to thoroughly vet potential factories. Final Summary: This podcast episode offers a compelling glimpse into the realities of factory operations in China, as told by Steven Selikoff. From the alarming discovery of potential illegal labor practices to the promising strides towards modern, ethical manufacturing, his experiences underline the importance of due diligence and ethical considerations in global commerce. It's a must-listen for anyone sourcing products from overseas, providing valuable insights into navigating the complex landscape of international manufacturing. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/…
1 Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink 32:45
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32:45Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink Welcome back to the podcast! In today's episode, we have a special guest, Egle, who will be sharing her story of an exit just before the bubble burst in 2022. Egle has been a frequent guest on our show and has also appeared on other platforms. While her journey may not have followed the traditional success story, it's important to shed light on the challenges entrepreneurs face. So, let's dive into the compelling parts of Egle's story and explore the lessons we can learn. Key Points: The prelude to the exit: Egle was approached to start selling her business in December 2021, and everything seemed promising. However, their main seller faced issues due to a catalogue error in the Amazon system, leading to a significant loss in revenue. Despite working with aggregators and consultants, they struggled to overcome the obstacles. The impact of COVID-19: Just as they managed to resolve the listing issue, the COVID-19 pandemic struck. Since their business focused on office supplies, their customer base suffered as people transitioned to remote work. This further added to their challenges, making survival seem like a daily struggle. The decision to continue or shut down: Faced with mounting debts and the need to invest in new ventures, Egle and her business partner had to make a difficult choice. They consulted with experts and realised that although their business had flatlined, it still had potential for growth post-pandemic. They decided to persevere and wait for better times. Final Summary: Egle's story highlights the harsh realities entrepreneurs can face, even in favourable circumstances. Despite setbacks, Egle and her team chose to weather the storm and find opportunities within the adversity. By stabilising their business, optimising their strategies, and leveraging the understanding of aggregators, they held on, believing that their industry would eventually recover. This tale reminds us that entrepreneurship is a rollercoaster journey, and success often requires resilience and the ability to adapt to unexpected challenges. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/…
1 Estonian Roundtable with 7+8 Figure Amazon Sellers 25:35
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25:35Estonian Roundtable with 7+8 Figure Amazon Sellers On this episode of Seller Sessions, the hosts (Danny & Adam Heist) sit down we a group of successful Estonian sellers to discuss the challenges faced by Amazon sellers in general and how to overcome them. The Estonian crew share their experience with finding the "sweet spot" for their product to generate the most sales. They also discuss the importance of community in solving business problems, as well as the need for a solid plan to succeed in the industry. Episode Topic: Finding the Sweet Spot for Amazon Sellers - The team's goal is to find the "sweet spot" for their product category to generate the most sales velocity. - Ivan negotiates in China to determine how to achieve the right price point and required velocity. - The team focuses on the market and sweet spot first. - Internal workshops help them realise their biggest mistake in not mentioning the market earlier. Key Takeaways: - The importance of community in a co-working space, including non-Amazon experts. - Building a tool for keyword targeting and the importance of relevance and being realistic. - A discussion of the challenges Amazon sellers face this year versus last. - The importance of finding the right market before the product. - The necessity of managing expenses, detaching from unsuccessful products, and building a product pipeline. - Pay-per-click is a necessary evil and a significant cost centre outside of factory cogs. - The team's pivot from product development to finding a suitable market to populate with five-figure products. Are you a 7 figure brand selling on Amazon? Want to work with an Agency that knows both PPC and the A9 algorithm? Click here to request a free PPC Audit https://www.databrill.com/…
1 Aligning Product Development and Brand Personality for Amazon FBA Success 28:17
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28:17Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective branding strategies and more. Through an engaging real-life story, discover how she strategized transforming three unrelated kids' products into a cohesive niche, simplifying target marketing efforts and empowering a robust brand strategy.…
Ben Leonard - In-Depth On this episode of Seller Sessions, Ben Leonard shares his experience of selling his first business and working with experts to invest his exit money smartly. He talks about the challenges he faced while setting up his own brand, including facing legal challenges and self-doubt. Ben also discusses the impact of entrepreneurship on mental health and how this played a role in turning around to build BeastGear into a 6m business before exiting to Thrasio in Nov 2019. - Ben's Personal Story - Ben's initial career in environmental advising - Heart problem and mental health struggles that led to his entrepreneurial spark - Mistakes he made with trademarks and selling his business - Ben's Business Journey - How Ben started his business with the Beast Rope jump rope - How he ordered samples from manufacturers and refined the product with boxers - Legal challenge from a Canadian company that sued Ben for patent infringement - Advice from Scott, and Ben's customer-first approach - Personal Finance and Investing - Ben's journey meeting an independent financial advisor after selling his first business - Importance of working with experts and learning enough about a topic to understand it - Ben's investment strategy after selling his business - Importance of saving money in multiple accounts to protect against bank busts - Ben's lifestyle changes after the sale - Entrepreneurship and Mental Health - Why people become entrepreneurs - Mental health issues prevalent among entrepreneurs - Potential genetic link between entrepreneurship and mental health issues…
1 Seller Sessions Live Recap with Adam Heist 20:55
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20:55Seller Sessions Live Recap with Adam Heist On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring in world-class team members and leveraging 3D renderings from a company in Germany to bring the visual identity of the brand together. The focus of the discussion is on the move towards more professionalized businesses in the Amazon space and the key theme of brands over hacks from the speakers on the day. The podcast addresses ways to uplift views, reach, followers and commercial sales, such as running ads on Reels and TikTok. Also, they discuss using expired domains and generating SEO-rich articles using AI for cheap organic traffic and good Google organic SEO. Adam also discuss strategies for optimising Listing Quality Score (Ben Webber), including improving listing quality and adding missing attributes. They suggest using hooks, like mentioning that a product is BPA-free to increase conversion rates and launching individual single keyword targeting campaigns for specific words. They advise to focus on maintaining conversion rates for those keywords, simplifying 7 to 10 keywords to achieve dramatic launch results within the first 30 days. In addition, the podcast discusses the strategy used by Beast Gear to engage with their Instagram followers, and the importance of customer engagement at a personal level by using personally typed-out replies to customer comments on posts and reaching out to customers when new products are launched. They will also do a future podcast episode with a deep dive on their brand build strategy. Topics covered in this episode: 1. Building a new brand called Radio - Selling folding kids balance bikes - Importance of creating products based on specific customers and building a brand product emotion - Different approach to building this business compared to others 2. Discussion on an event that took place - Key themes and learnings from the presentations at the event - Amazon space becoming more professionalized - Key theme of brands over hacks 3. Running ads on Reels, TikTok, and Google - Uplifting views, reach, followers, and commercial sales - Focusing on broad trends and niching down as an effective strategy - Using expired domains and Phrase IO for SEO-rich content 4. Launch strategy for a brand - Starting with Kickstarter and moving to Amazon and retail - Focusing on audience and brand building, using influencers, email traffic, and "weaponising" tactics for Amazon 5. Tools and strategies for Amazon sellers - Updates to Pixel Me software for driving external traffic to Amazon using conversion objectives - Listing Quality Score on Amazon 6. Recap of Seller Sessions live event in London Key facts: - Beast Gear's strategy to engage with Instagram followers - Simplified 7 to 10 keywords result in dramatic launch results within the first 30 days - Listing Quality Score can impact organic results on Amazon - Using hooks, like mentioning that a product is BPA-free, can significantly increase conversion rates.…
1 Branding: Brand Personality for Amazon Sellers 1:00:36
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1:00:36From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers. Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Uncover the main brand personalities and archetypes and their impact, with examples from real brands. Explore how brand personality helps you stand out on Amazon. Align your brand personality with your target audience and optimize creative and marketing strategies.…
1 Understanding Search Query Performance and KPIs with Supa Template 36:09
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36:09Understanding Search Query Performance and KPIs with Supa Template In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard. To help you get started with Amazon’s search query performance dashboard, Mansour created two pre-built SUPA templates that you can use to organise the data from your Seller Central account. These templates will help you analyse your search term data more efficiently and make data-driven decisions about optimising your listings Episode Summary: - Importance of checking data sources before making judgments - Amazon's various reports can cause confusion and incorrect assumptions - Metrics are important for measuring performance - Issues with Amazon's APIs - Using Amazon advertising for experimentation and measuring impact - Importance of measuring purchase share for ad impact on branded keywords - Importance of tracking conversion rates and market share for brand performance - Traditional measures like total sales trend may not accurately reflect brand growth - Product Opportunity Explorer for tracking search term trends and brand comparison to market - Consistency of performance for specific keywords - Utilising Brand Analytics for maintaining or increasing market share - Importance of analysing impact on purchase share for advertising and keyword testing - Amazon's focus on customers rather than vendors - Understanding search query performance and KPIs through funnel and super template shapes - Potential issues with local and geo ranking. About Mansour Mansour Norouzi was born in Tehran, Iran on August 25, 1986. He is the second Child among his 4 siblings. Mansour stood out in high school for being good with math and physics. Due to his passion for math, he applied to study engineering in university. After graduating from master of civil engineering in 2010, Mansour started his career as a construction manager. Then, he immigrated to Canada and continued his career as a construction manager. Although, Mansour liked his field, he was fascinated by the idea of working online and being able to work while traveling. He started searching and learning for the online opportunities till he got to know about selling products on Amazon in 2018. While working in his full-time job, Mansour kept learning and started his own online business by the end of 2018. He made like-minded friends by attending to business seminars and expanded his network. Being good with math and numbers, Mansour realised he is pretty good with one important part of Amazon FBA business and it was Amazon Advertising. Soon, he started getting his own clients to manage their advertising. He finally joined Incrementum Digital team in July 2020. Grab your Template here and get to work https://incrementumdigital.com/blog/performance-growth/understanding-search-query-performance-sqp-on-amazon-a-comprehensive-guide/?fbclid=IwAR3dAZrS2MIiTf89NpwWgmlGZGbtD1YYqJPnctYL-zvbL20Zp3i_pG0blYI…
1 5 Simple Ways to Optimize Your Business in 2023 20:18
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20:18In this episode, Sharon Even shares five simple and actionable ways you could optimize your Amazon business this year. With the ongoing uncertainty facing many businesses, it is important to focus on ways to improve and make the most of what you already have, as well as what you offer and receive. Tune in to learn Sharon's expert tips for maximizing your Amazon business this year.…
1 Brand Strategy Steps - How to Build an Emotionally Compelling Brand 28:34
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28:34Brand Strategy Steps How to Build an Emotionally Compelling Brand In this podcast Trevor will lead you through the entire process of defining and developing your brand, from start to finish. This includes: working with you to define the audience for your brand, identifying their problems, then crafting a message that is relevant, memorable and differentiated so that it has an impact on your target customers. Trevor Bradford has spent the last 30 years in the creative industries, working with some of the UK’s largest design companies. A former Board Director and has built and sold his own award winning brand agency. He has worked on multiple international brands across diverse sectors: Retail, Personal Care & Grooming, Health and Wellbeing, Consumer Healthcare (including Fragrances), Alcoholic Beverages and Food. Trevor has won multiple DBA Design Effectiveness awards for work on alcohol and food brands over the years. He is also a 7 figure Amazon seller and mentor in the Titan Network Contact details: trevor.bradsford@brandvoice.co.uk Brandvoice.co.uk…
1 What To Expect on Amazon in 2023 Roundtable 42:16
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42:16What To Expect on Amazon in 2023 Roundtable What if you could see the future? What if you could know exactly what to do, and when to do it? What if you could be prepared for whatever comes your way? This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and some of the of the pitfalls that Amazon sellers can avoid along the way. Leo Sgovio Leo is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist. Throughout his career, Leo worked with companies such as Google and Adobe and Headed innovation at Viral Launch in 2018 and 2019. After exiting one of his brands he founded Convomat, an influencer marketing solution for Amazon Sellers and he continues to launch new products on Amazon. Leo loves sharing cutting-edge strategies and growth hacks on how to succeed on Amazon. Mina Elias Mina is a chemical engineer by trade and an Amazon PPC advertising expert. After working at a corporate 9-5 job for many years, Mina spent every spare moment developing a deep understanding of the "ins and outs" of Amazon PPC advertising. Through experience and trial and error, he developed successful methods and strategies—and in time, grew a highly profitable brand that still exists today. Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. His knowledge and unique strategies for Amazon PPC appealed to people—so much so that Amazon sellers from across the globe sought his help to manage their Amazon PPC advertising campaigns! And so with a passion for teaching and helping others succeed like himself, Trivium was born! Kevin King Kevin King is one of the most well-known figures in the Amazon community. He's been involved in the industry since 1995, and it's been over 30 years since he last received a pay-check from someone else. Kevin has traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He's sold millions of dollars of products on Amazon and has been a recurring guest on over 30 FBA and e-commerce podcasts. He's also a highly sought-after speaker at Amazon conferences worldwide (he's spoken at over 30). He mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.…
1 How Will Buyers' Purchasing Decision Change in 2023? 18:40
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18:40Buyers make their buying decisions based on their needs, often the purchase decisions would fit into 4 different groups: Reviews, Price, Design & Functionality. Understanding what stands behind a buying decision of a product can help in many ways to decide on the type of product/niche you decide to move forward with, how to Market a product, Price a product, and so on. How will Recession impact Buyers' Purchasing Decisions change in 2023? Sharon digs into this in today's Podcast Episode of Thursdays with Sharon.…
1 A Look Back on 2022 For Amazon Sellers (Roundtable) 58:08
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58:08In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson. We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle - Which for most, has had a very good workout. We will also discuss what lies ahead, so if you want to hear from three guys who have been around the block then please tune in! Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic. Brandon Young has been in the ecommerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses. Liran Hirschkorn is a serial entrepreneur and e-commerce expert. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. He started several eCommerce brands that have sold millions of dollars on Amazon since. Today he is widely followed as a thought leader and speaker on marketing and selling on Amazon, and he is CEO of Incrementum Digital — an Amazon Focused Marketing Agency. He lives in Long Island, New York with his wife and daughter. Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award. Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit. What does Steve do today? His company operations today are managed through his holding company: SYMOGLOBAL.com and his FREE entrepreneurial support site and podcast platform: www.awesomers.com…
1 6m a Year Amazon Seller Talks Building a Team 27:20
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27:20Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local and remote staff. Their current revenue is over £6m a year. On this episode I talk to Jamie about everything he has learned building his team over the years, from first hires to make when you're a new seller to pros and cons of local staff or remote team members. We touch on whether to hire in house or use a PPC agency instead, as well as useful positions to hire for (and when). Key Points First hires to make when have good cashflow Pros and cons of local staff and remote team members Whether to hire in house best to use a PPC agency or hire in house Useful positions to hire for (and not) When to hire full timers and when to hire part timers You can follow Jamie on twitter https://twitter.com/jamiemogul If you live near Brighton (UK) you can check out Jamie's monthly meetup for Amazon sellers here https://www.meetup.com/amz-leaders-brighton-monthly-networking-for-amazon-sellers/…
1 Cutting Out the Noise in A World full of Fake Smiles 13:29
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13:29Sharon Even is back with a raw, poignant episode of Thursday's With Sharon. In this episode, Sharon speaks about the dangers of social media and reminds us that even celebrities deal with their own struggles. She also discusses her own struggle with mental health, and the importance of remembering that what we see in someone else's life isn't necessarily reality. After a famous celebrity who Sharon has followed for years, ended their life a few days ago, Sharon felt it is important to use her voice to speak about our life struggles and to remind us all that the grass isn't greener on the other side—it's where you water it.…
1 Sourcing From Mexico - Update Going Into 2023 22:34
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22:34Sourcing From Mexico - Update Going Into 2023 Tim Jordan returns and we follow up on a show we did for alternative sourcing solutions outside of China. Today, we dive in on Mexico with some updates and benefits as an alternative option and the capacity to scale (not just handmade goods as some may think). E-commerce seller since 2015. Tim has developed some of the best outside-the-box training and growth strategies for Amazon sellers. He has also worked as a business development consultant for just over 25 e-commerce service providers. Tim is also cofounder and Chief strategy officer at Carbon6.…
1 Amazon Showing Review Ratings in Search - How This Could Impact your Sales 12:36
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12:36On Thursdays with Sharon, Sharon Even talks about Amazon newest update on Search page - Review Ratings now showing in Search. When and how could this impact your sales / ctr if at all? Sharon gives examples of the positive and negative outcomes you may see from this update which may have gone unnoticed for some.…
1 Leaf Nodes - The Missing Link in Ranking on Amazon? 15:44
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15:44Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created.You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search visibility. Today’s discussion on how you can optimise for this. Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.…
1 Visualizing Your Main Image When In The Amazon Product Research Phase 12:21
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12:21In today's Podcast Sharon Even explains why it is so important to visualize what your main image will look like when already in the product research phase.
1 Post Black Friday Results - Amazon Seller Roundtable 43:39
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43:39Joining me today is 7 & 8 Figure Sellers; Ben Webber, Erin Greybill, Nick Eary, Matt Altman and Antoni Bindi . We will take a look at the good, the bad and the ugly of Black Friday lead up, Black Friday itself and of course Cyber Monday. We also discuss what they plan to work on next year to optimise their 7 & 8 Figure businesses.…
1 70 Launches in Six Months with Amazon Seller Matt Altman 14:48
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14:48Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time. In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited opportunity to make money anymore on launches. Today we discuss how he has launched 70 products in the last 6 months.…
1 True Unit Economics For Amazon Sellers 15:56
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15:56Today I sit down with Chelsea Cohen to chat about True Unit Economics, which sellers can often over look when having so much to do as an Amazon seller on the platform. Looking at numbers on a per SKU basis, per shipment and month over month is vital in the current climate... And on going. Chelsea is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.…
1 Is the Recession Impacting your Amazon Sales? 20:42
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20:42Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat.
1 Amazon Conversion Optimisation and What to Track in 2023 35:08
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35:08Amazon Conversion Optimisation and What to Track in 2023 In this episode I sit down with Mina Elias. What gets measured gets managed and what you manage best will make you money. Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales. We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing your click-through rates and the factors that improve your conversion rates. We also explore how you can leverage the power of Chat GPT for listing optimisation and take a full-funnel approach to DSP. But that's not all, we also discuss the dos and don'ts of running a successful DSP campaign, giving you the tools you need to make informed decisions about your Amazon marketing strategy. As the saying goes, what gets measured gets managed, and in this episode, you'll learn exactly what to track to ensure your success on Amazon.…
1 Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. 8:05
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8:05Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio https://www.youtube.com/watch?v=sclmOx_kpmc In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms. Don’t worry if you don’t know what these are - 99.9% of Amazon sellers don’t. Give me 8 mins; and I’ll break it down for you! I’ll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature). I’ll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US. Then… You can think how you can apply this to your own Amazon business.…
1 Hacking the Brain, Amazon Data & Living Life On Your Terms - with Anthony Cofrancesco 29:33
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29:33Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman - [ ] Erin Graybill - [ ] Kata Phipps - [ ] Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK, Trendlution and Ecomcy. Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...…
1 Ranking on Amazon - A9 Masterclass Part 1 14:18
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14:18Ranking on Amazon - A9 Masterclass. Here is a quick overview. Ranking on Amazon - A9 Masterclass Part 1 This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations. In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three. We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source. This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.…
1 User Generated Content For Amazon Sellers - Earn Buyers Trust! 51:47
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51:47On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Erin Graybill Kata Phipps Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807…
1 Launching on Amazon In The EU In 2023 (Roundtable) 52:04
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52:04Launching on Amazon In The EU In 2023 (Roundtable) In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews. With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages. Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale. She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint. Melanie Shabangu-Katsari Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting. As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential. With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward. Fe Soutter After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a ‘digital nomad’ - she wanted the flexibility of working anywhere, anytime. Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books. However, a car accident in 2014 derailed Fiona’s progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself. In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.…
1 Tips & Tricks for Post Chinese New Year Product Sourcing for Amazon Sellers 22:12
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22:12Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even. Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Erin Graybill Kata Phipps Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807…
1 Ranking on Amazon in 2023 Roundtable 1:06:31
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1:06:31Ranking on Amazon in 2023 Roundtable Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic. Brandon Young has been in the e-commerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses. Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Gonza Martinez: A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to share in order to help others be successful on the platform. He is currently an 8-Figure seller and manages other brands with his full-management agency. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...…
1 Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees 37:21
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37:21Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees I’ll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction. Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO and pay-per-click advertising specialist, working with companies such as Google and Adobe. In 2018 and 2019, Leo headed innovation at Viral Launch, a company that helps e-commerce businesses grow and scale on Amazon. After exiting one of his brands, Leo founded Convomat, an influencer marketing solution for Amazon sellers. Leo is always looking for new and innovative ways to succeed on Amazon, and he loves sharing his strategies and growth hacks with others. Whether you're just getting started as an Amazon seller or looking to take your existing business to the next level, Leo is a valuable resource to have in your corner. Benjamin Webber is a seasoned Amazon seller with a wealth of experience in the private labelling space. He has been selling on Amazon since 2015 and has built a successful 8-figure business with his partners, three friends from college. What started as a retail arbitrage operation run out of a house has now evolved into a thriving private label business, thanks to Benjamin's expertise and dedication. Benjamin specialises in generating high conversions through listing optimisation and is skilled at building both internal and international teams. Matt Altman is an experienced Amazon seller who has been successfully operating on the platform for the past 12 years. Over that time, he has sold a wide range of products and generated tens of millions of dollars in sales each year. Matt is always on the cutting edge when it comes to marketing on and off Amazon, and he is constantly seeking out new strategies to drive sales. In recent years, Matt has focused mainly on the supplements space. He has a deep understanding of the Amazon marketplace and knows how to navigate the constantly evolving rules and regulations to achieve success. His team uses detailed data analysis, advanced algorithms, and high-level strategic planning to help sellers generate more sales from their existing traffic or come up with ideas for new products that can be sold profitably on Amazon. If you're looking to boost your sales on Amazon, Matt and his team are a valuable resource to have on your side. Also joining is James McConnel Jr one of the smartest people in the space when it comes to optimising logistics and 3PL costs. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...…
Adam Heist Makes His Debut As Host Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands. Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube channel "Adam Heist," where he shares his insights and experiences with other Amazon sellers. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...…
1 Amazon FBA New Capacity Limits 2023 & AWD 27:11
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27:11Amazon FBA New Capacity Limits 2023 & AWD Today on Thursdays with Sharon, we discuss the recent news of Amazon FBA's new capacity limits for 2023. Amazon has implemented new capacity limits for its Fulfillment by Amazon (FBA) program. We'll discuss what these limits mean for sellers and how they may impact our storage, Additionally, we'll also delve into Amazon's new Automated Warehousing and Distribution (AWD) program and how it may change the way products are stored and shipped. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807…
1 Amazon Exits in 2023 - Roundtable (The Brokers) 43:07
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43:07Amazon Exits in 2023 - Roundtable (The Brokers) Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling. We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again. Today we discuss some of these trends with brokers that get to see everything across the board, not just deals done with aggregators but also private buyers in the market. Michal Baumwald Oron, CEO, and co-founder of Fortunet, a leading investment banking firm specialising in e-commerce. With 25+ years of experience as an executive manager, investment banker, and commercial lawyer in senior positions at international leading brands, Michal has led major public offerings, including initial public offerings (IPOs) and follow-on offerings, as well as M&A global transactions and joint ventures. Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his e-commerce brokerage ( EcomBrokers.co.uk ) who help sellers sell now, or will mentor you to the perfect exit. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807…
1 Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez 1:02:03
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1:02:03Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months. Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC Scope ad management software, and Canopy Management advertising agency. He is known for his ability to achieve success as an online seller and help other brands do the same. Destaney Wishon is the Co-Founder and CMO of BetterAMS, a company that specialises in Amazon Advertising. She has extensive experience in managing ads for well-known brands and has managed advertising initiatives for over 100 brands through BetterAMS. Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Daniel Fernandez is an entrepreneur and expert in cross-border commerce, copyright, and marketing. He runs an Amazon marketing agency that specialises in PPC. With a global perspective and extensive knowledge of supply-chain logistics, international trade, and product launch strategies, Daniel helps brands successfully get their products into the hands of end-users. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807…
1 A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers 47:27
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47:27A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business. Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he’s dedicated his energy to helping sellers market their products more efficiently and effectively. From getting more traffic, to earning raving fans, to building repeatable marketing systems, Anthony’s lessons help sellers scale their bottom line. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan Sharon Even Leo Sgovio Adam Heist Jana Krekic Tim Jordan Ben Leonard Ben Webber Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807…
Adam Heist Joins Seller Sessions We are thrilled to announce that Adam Heist will be joining our team, alongside myself and Sharon Even. In our upcoming episode, we will sit down with Adam and have a candid conversation about what's in store for the year ahead. We'll also delve into the details of Seller Sessions Live, our highly anticipated conference. After much hard work and negotiations, we are excited to announce that we have found a new home for Seller Sessions Live. Previously, we held three sold out events at the David Game, but now it's time for a change of scenery. Stay tuned to hear more about the venue and all of the amazing speakers who will be joining us this May. Leo will join also as he will be making his debut and we will be DJing back to back in London following our tag team session on the boat party and the warehouse party at Kevin King’s BDSS. Overall, it's shaping up to be a fantastic year for Seller Sessions, and we can't wait to share all of the exciting developments with you. Make sure to catch our upcoming episode with Adam Heist to stay in the loop on all things Seller Sessions.…
1 How Not To Lose 1m On Amazon with Gonza Martinez 37:43
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37:43A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to share in order to help others be successful on the platform. He is currently an 7-Figure seller (soon to be 8 figures) and manages other brands with his full-management agency.…
1 Beyond Standard Listing Optimisation On Amazon - Behavioural Purchasing 33:59
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33:59Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process. Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions? That's the conversation for today.…
1 How This Amazon Seller Saved Over 200k A Year In Logistics 20:32
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20:32Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon. Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.…
1 Amazon PPC - Expanded Product Targeting Match Type 15:13
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15:13On Thursdays with Sharon Even, we dive into Amazon's recently launched Expanded Product Targeting Match type under Sponsored Products Product Targeting. Sharon covers - How it works, gives her opinion from experience on if it is or isn't worth it, talks about negating asins and how important it may be using this match type, Plus Sharon shows a real example of a product she targeted under product expanded targeting, and what asins amazon then targeted from within that targeted product. This is defiantly a feature you need to proceed with caution on, listen to learn more.…
1 Eight Brands, Eight Figures with Ben Webber 15:08
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15:08Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.…
1 Amazon Vine Reviewer Program - Is it Worth It for Amazon Sellers? 28:45
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28:45On Thursdays with Sharon Even, Sharon digs into the Pro's and Con's of the Amazon Prime Reviewer Program, the Cost of the program, and even shares examples of how many reviews were received for herself or her clients compared to how many units were claimed as Vine Orders. Do all products make sense to enroll in Vine? Sharon also shares a story from her experience with a product that is an excellent example of what NOT to enroll in the program. Note: Vine Program in the USA currently has 50% until October 30th 2022…
1 Working With Amazon Influencers In Q4 21:59
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21:59Gracey is an influencer who has helped Amazon Sellers and Brand generate over 7 Figures in Sales through promoting their products on Tiktok through her account DealCheats with had over 971k followers! She is also an Amazon Live.
1 Seller Support Checklist For Q4 (For Amazon Sellers) 16:07
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16:07Today I am joined by John Cavendish to chat about some key things to remember with dealing with Seller Support. For most, Q4 is an important time for Amazon Sellers. John Cavendish is the CEO & Founder of Seller Candy. Through his ecommerce journey, John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. While running this agency, he quickly realized that there was a gap in the market, and pivoted the business into what is now known as "Seller Candy". Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. No more templated responses, complicated POAs or being bounced between departments - they deal with all of that and free up your time and energy to focus on growth.…
1 132nd Canton Fair - Online Canton Fair Tutorial 44:56
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44:56The 132nd Canton Fair is now Live - Online. In today's podcast, Sharon Even does an in-depth Tutorial on navigation around the 132nd Canton Fairs Website. The 132nd Online Canton Fair Website will be live until March 2023 - you will have access to all exhibitors, products, and exhibitors information and contact information however from October 24th the Live streaming option and the scheduling of a meeting with the exhibitors option will be closed. If you are listening to this on the podcast it is recommended you find the tutorial video on the seller sessions youtube channel. 132nd Canton Fair Website Link: https://www.cantonfair.org.cn/ Happy Sourcing!…
1 Recessions Proofing Your Amazon Business For Amazon Sellers 26:07
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26:07Steve Simonson joins me today, to chat about the current climate and the impact on sellers. Patterns often repeat themselves, focussing on PNL per product and dialling in on the products with a strong profit profile. With consumer uncertainty, we need to focus on “not being” over leveraged, turning trash into cash and being lean on inventory. Rigouse economic scrutiny is a must and budgeting by justifying and approving all expenses for each accounting period, rather than basing it on your past spending.…
1 Protecting Yourself From Blackhat in Q4 with Howard Thai 17:04
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17:04Protecting Yourself From Blackhat in Q4 with Howard Thai Howard and I chat about the 5 most common blackhat tactics and how to counter and deal with them. Howard Thai is a former top 50 Seller on all of Amazon, and his origin story as a Seller is an epoch itself. Between selling thousands of units of hoverboards daily and battling with Apple Inc. on Amazon, the story of his humble beginnings is a story too long to tell. But this is all you need to know about Howard… Signalytics.ai Elitesellersociety.com https://howardthai.com/…
1 Why Ranking Premium Priced Products Is A Misnomer 23:12
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23:12Why Ranking Premium Priced Products Is A Misnomer Today I breakdown Premium Priced Products and why most of the time they fail to get, or maintain the top three keyword placements. This is one of the most common issues sellers face when speaking to them. They ask me either in person or online. "Why is my product is not converting" I ask them, to do a search with their main keywords and 9 times out of 10, their product is priced higher than the average price of the page and / or the top three positions. Normally 50% or more... So we broke down some of the key data points to explore this. Youtube Version: https://www.youtube.com/watch?v=MS8amvL1Cz8…
1 Q4 Shipping and Logistics Update 2022 for Amazon Sellers with Refael Elbaz 30:39
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30:39In today's podcast, Sharon Even Speaks with Refael Elbaz, Founder of Unicargo to chat about the current Q4 2022 Shipping and Logistics Updates. Shipping prices are down, back to pre covid rates - but what are Shipping Carriers trying to do to fight these low spot rates? What Can We Expect this Q4 and how can we plan in advance for the Chinese New Year? We discuss all of this and more in this podcast. About Refael: Refael Elbaz is the founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs. Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions. Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in Amazon, international logistics, and supply chain conventions.…
Today I will be talking about where we are going next with Seller Sessions and what is in store for 2023. I spent most of 2022 on tour covering the UK, EU, US and Australia. Now I am back home for the next 6-8 months. We are closing in on 1000 episodes and it is important to keep things fresh and I want to keep all our listeners in the loop of what to expect and thank them for their loyalty over the last 5 years.…
1 Seller Sessions Says Goodbye To Izabela Hamilton 1:08:06
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1:08:06For the last two years Izabela has been with us on Mondays with her Inspired with Bell show, covering all things mindset. But now is the time for her work on new things, and today we will take a look back and discuss what she has in store for the future. Also, we will have some surprise guests jumping on throughout the podcast.…
1 AMC (Amazon Marketing Cloud) For Amazon Sellers 16:15
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16:15AMC (Amazon Marketing Cloud) For Amazon Sellers Brent Zahradnik returns to the show to go technical on the benefits of AMC and how you can get the most out of it. What we will cover on Today’s show… - What is Amazon Marketing Cloud and why does it matter? - What does AMC do and who can use it? - The major benefits and insights you can get from using AMC - Some of the new metrics in AMC and their definitions - How can you access AMC? Brent is the founder of AMZ Pathfinder, an advertising agency that since 2015 has worked with businesses selling on the North American and EU Amazon marketplaces helping them maximize their outcomes for all advertising-related goals.…
1 China Sourcing Update - Pandemic, Economy and Supply Chain Updates + Tips & Predictions 1:06:27
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1:06:27Today on Thursdays with Sharon, Sharon Even welcomes back Elson Zhou, Founder of BD Inspections to give us an "on the ground" update on the current Pandemic restrictions in China, Supply Chain updates, and Tips + Predictions for the coming months. We cover: * The current situation with daily testing all over China, Zero c0vid tolerance, restrictions, etc, and how this impact the manufacturing sector. * Current situation with the Chinese Economy + Tips and Predictions * Possible Issues and Risks for sellers with solutions on how to handle these issues. And more! Elson based in Shenzhen has been in the manufacturing scene for over 15 years and founded BD Inspections 14+ years ago. BD Inspections is a Chinese Based 3rd Party Inspection Company with over 100 inspectors around China, they offer multiple Inspection Services including Factory Audits, Sample inspections, Mid Production Inspections, Pre Shipment inspections, Shipment Loading Inspections, and more. Note from the Host - Sharon: It was very interesting interviewing Elson who I have known for years, A Chinese businessman based in China, and hearing his perspective on life in China - the good the bad, and the ugly, especially on how it is to own a business in China and the hardships that come with it, I highly recommend anyone who deals with China Supply chain to watch this interview! Contact BD Inspections: Email: info@inspection.com.cn & elson@inspection.com.cn Whatsapp/ Wechat: +86-13423991319…
1 Additonal Validation Metrics For Product Research 21:26
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21:26Today, I am joined By Izabella Ritz to talk about some additional metrics when undertaking product research and validation. Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed e-commerce, SEO, and digital marketing expertise to grow any online business. Izabella serves as the CEO of Ritz Momentum, a company she founded in 2019 to provide services for the students whom she was teaching how to sell on Amazon. She saw that they led extremely busy lives, and wanted to help them bring their vision of starting an Amazon business to life, just as she had in 2015. Today, Ritz Momentum is your one-stop-shop for Amazon business services. From the heavy lift of finding and creating a product for you to sell on Amazon, to optimizing Amazon listings and PPC campaigns, the agency has grown to provide anything a new or experienced seller needs to scale their business.…
1 In-Depth with Amazon Seller Jennifer Baker 39:29
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39:29Today I am joined by Jen Baker to take through her life and selling on Amazon. Jen is an original OG as started back on Amazon way back in 2010. Jennifer Baker, Mother of 3, from Glasgow Scotland, Started on ebay in 2007 and evolved in to a 7 figure Amazon seller, now multi brand owner, hoping to retire to the beach one day soon and for good!…
1 Liran Hirschkorn’s POV On Overcoming Obstacles 51:03
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51:03Liran Hirschkorn’s POV On Overcoming Obstacles This week on Inspired with Bell... After growing and selling a successful online life insurance agency in 2014, Liran decided to get involved in ecommerce and selling on Amazon. Since then he has sold millions of dollars in products on Amazon and today is a sought after speaker and thought leader on Amazon marketing. Liran is founder and CEO of Incrementum Digital, which is one of the fastest growing marketing agencies in the Amazon space. Liran is also an advisor to Bellway Fiber, and 8Fig. When not working Liran enjoys spending time with his family in New York.…
1 Prototyping Using Temporary Molds and 3d Printed Samples for Amazon Sellers 26:48
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26:48When developing a product and adding a design change, you may find yourself needing to have molds done before even having a sample made... however... what happens when you first pay for the mold, then receive your sample and the product needs to be slightly changed ????? Now you need a new mold...and this can get very costly! On Thursdays with Sharon Even, Sharon shares how she recently had a sample 3d printed before the final design was made and sent to the supplier and then had a temporary mold made for the pre-production sampling. This process could save you thousands and is something every product developer should know.…
1 Testing URL's For Ranking with Leo Sgovio (For Research) 20:15
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20:15Today Leo Sgovio joins me as we talk about some tests he has done with URL's and the impact it has had on ranking and being penalised. “Leo is an Amazon seller and entrepreneur with a strong passion for digital marketing and technology innovation. With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist. In the years to follow, Leo spent most of his time ranking websites on Google and after entering the Amazon space he led Viral Launch as Head of Innovation. After exiting one brand he started Convomat, a marketing automation software for Amazon Sellers, which is what he is currently focused on together with his new Amazon brand. Leo loves sharing cutting-edge strategies on how to succeed on Amazon. “…
This week on Inspired with Bell... Mechelle Clark got into Amazon after 2018 when her father fell ill and needed to have freedoms that a regular career couldn’t provide. She is a lover of living a very full life, with purpose, not without regard. Mechelle owns three Ecom brands, owns a promotional products company (you can visit and shop at austinatxpromotionalproducts.com ) and she is passionate about real estate investments and development. She has reinvented herself multiple times over and she is a kind powerhouse.…
1 The Pros & Cons Of Having Multiple Amazon Seller Accounts 14:18
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14:18The Pros & Cons Of Having Multiple Amazon Seller Accounts Today Jason joins as we run through the pains of multiple brands from one account including shared inventory decisions, crossovers in softwares with brands at early and late stages and the pain of accounting and reconciling of multi brands from a single account. Jason Landro is the co-founder of Nectar, which is a full-service Amazon digital marketing agency. Nectar was founded in 2018, after Jason and his partners had built a successful 7-figure Amazon business, which they sold in 2020. Jason's expertise is branding, positioning, and scaling, and he frequently writes and speaks about these topics. At Nectar, Jason currently leads sales and partnerships but is still intimately involved with the latest and best tactics to scale brands on and off Amazon. Contact:thinknectar.com…
1 Building Better Relationship Dynamics 59:03
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59:03Building Better Relationship Dynamics This week on Inspired with Bell. Today, I will be joining Izabela as we talk about some of the dynamics and misunderstandings between Men and Women. Relationship dynamics are the patterns of behaviour that happen between people in the ways we relate, interact and communicate with each other. Having an awareness and understanding of the dynamics that play out in our relationships. What is a healthy relationship dynamic? Healthy relationships involve honesty, trust, respect and open communication between partners and they take effort and compromise from both people. There is no imbalance of power. Partners respect each other's independence, can make their own decisions without fear of retribution or retaliation, and share decisions.…
1 Brand Analytics (Amazon Search Terms tab) + Search Query Performance Reports Combo For Launch 18:12
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18:12Brand Analytics (Amazon Search Terms tab) + Search Query Performance Reports Combo For Launch Daniel Fernandez joins me today to discuss ways to use Brand Analytics and the Search Query Performance Reports for launching new products. Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather.…
1 Communities: How They Recession Proof Any Business 56:07
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56:07Communities: How They Recession Proof Any Business This week on Inspired With Bell... Nick Shackelford has spent the last 9 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Now, having worked with over 127 D2C brands specifically focused in paid media and creative on Facebook, Instagram, Snap, and Pinterest. This has provided Nick an interesting perspective on how brands truly scale in modern times with or without VC / PE backing.…
1 NFT's For Amazon Sellers with Kevin King 25:58
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25:58NFT's For Amazon Sellers with Kevin King Right now, there is lots of hype (mostly negative) about NFT's in some cases, and rightly so, as there are people taking advantage of people with scams. On the flip-side, the underlining technology is sound and there are opportunities for people to apply to their Amazon business in creative ways. Kevin discusses some of the options and the benefits of the utility (acts like a membership) and less so on the seeing it as expensive jpegs with bragging rights and status signalling.…
1 Getting Your Needs Met In Life & Business 38:07
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38:07Getting Your Needs Met In Life & Business Today, I am covering for Izabela as she is on the road. In this mindset episode, we look at your needs getting met in life and business. Every business interaction from staff, to suppliers; to clients - Is equal to needs being met and factoring in reciprocity. If reciprocity and needs are not met then the value chain breaks. This goes for family, friends and loved ones.…
1 Inspections & Factory Audits with BD Inspections for Amazon Sellers 50:41
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50:41On Thursdays with Sharon Even, Sharon welcomes Elson Zhou, CEO and Founder of BD Inspections, The Chinese Inspection Company She has been working with for over 5 years, to chat about the different Inspections , Factory Audits and why they are so important, Type of training inspectors go through, Bribery in the Inspection world, Sample Consolidation, information inspection companies need and so much more. BD Inspection is a 14 year+ Chinese Based 3rd Party Inspection Company with over 100 inspectors all around China, they offer multiple different Inspection Services including Factory Audits, Sample Inspection, Mid Production Inspections, Pre Shipment Inspection, Shipment Loading Inspections and more. http://www.inspection.com.cn/contact/…
1 The Legal Side Of Amazon Exits and The Slow Down in 2022 49:10
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49:10The Legal Side Of Amazon Exits and The Slow Down in 2022 Today I chat with Paul Rafelson on how had 2 deals a day coming across his desk from August - December 2021(which doubled in the last two months) and the big drop into 2022. Whilst January was still active deals started to be pulled by February as the bubble started to simmer down. By March, we started to see the dry up and the sponsor activity and visibility disappeared from view. Then came some of the layoffs and some of the aggregators went on pause for new acquisitions of Amazon brands. We also discussed closing cash, claw backs and challenging buyer deals in non US/ UK territories in places like Singapore.…
This week on Inspired with Bell... Shivali Patel comes from an incredibly versatile background. Though she had three degrees that were ready to drive her into medicine, she switched gears after falling in love with business in 2015. Whether you're thinking about network marketing, drop-shipping, launching a brand on Amazon, or writing and publishing several of her own books, she has probably tried her hand at it all. Shivali is passionate about industries centred around delivering authentic, helpful tools others can use to grow and succeed.…
1 Creating Journals to Sell on Amazon KDP 38:03
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38:03On Thursdays with Sharon Even, we welcome Anna Davidson, Long Time Amazon Seller and Digital Success Coach, to talk about Creating Niche Based Journals (and more) to Sell on Amazon through KDP. Creating and Publishing KDP no content and low content journals can be a great way to get started on Amazon or a great add-on to your current business with a low investment. In today's Episode, Anna will share how she finds niches within the journals category and launches different types of low-content journals to help create an almost passive income. We talk about what the process looks like, what tools are best used for this, how creative you may or may not need to be, PPC for books, and more!…
1 In-Depth with Amazon Seller Tomer Rabinovich 54:15
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54:15In-Depth with Amazon Seller Tomer Rabinovich Tomer returns, but this time we chart his history as an entrepreneur and his contributions to the Amazon community. Tomer Rabinovich is an Amazon seller who has created and launched multiple private label brands. A sought-after speaker, Tomer’s addressed thousands of people around the world. His audiences range from intimate mastermind groups to national and global conventions and trade shows. Though he’s still an active online seller, Tomer’s real passion is helping other sellers and online retailers scale their businesses. As the founder and owner of Top Dog, Tomer launched Tog Dog Community, an online network of entrepreneurs, and an annual in-person event, Top Dog Summit. He’s grateful for the life-changing opportunities he’s earned as an Amazon seller and enjoys nothing more than seeing other people fulfill their dreams by following a similar path. Tomer lives in Israel with his wife and their three children. Get Tomer's new book, Ride the Amazon Wave, on Amazon here: https://geni.us/RidetheAmazonWave Website: https://www.jointopdog.com Facebook: https://www.facebook.com/tomerab LinkedIn: https://www.linkedin.com/in/tomer-rabinovich-7722361b2…
Entrepreneurship and Non Profits This week on Inspired with Bell Armand King is a serial entrepreneur. He is the cofounder of the successful nonprofit 'Paving Great Futures'. With his lead, he was able to take his nonprofit from a budget of 0 to a multi-million dollar establishment. He is a published author and keynote speaker. King’s guidance helps build the organisation’s capacity through gaining substantial relationships and fund development. He has over 20 years of experience building startup businesses, learning from his first hand experiences on what should be done and not be done to have a successful business. Although this is him now, his past wasn't easy. He was born and raised in an impoverished community where he began his early years as a homeless youth, being involved in numerous toxic lifestyle activities. After losing several of his closest friends to the streets he turned his pain into passion to help others. He has spent the last half decade speaking and training many people, companies, and institutions about awareness and prevention of gangs, drugs, and domestic human sex trafficking as well as helping to design programs that help guide youth from falling into these toxic lifestyles.…
1 Expanding To Different Amazon Marketplaces and The Local Leading Platforms 26:40
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26:40Expanding To Different Amazon Marketplaces and The Local Leading Platforms... Jana Krekic joins me today to discuss some ideas around expansion to other marketplaces whilst expanding to Amazon alternatives to .com. Example, when you rollout it is worth looking at the leading player in the market to double down on your ROI. Rakuten, Zalando, Allegro, CDiscount and Wildberries are leading marketplaces in their own rights. Jana is a certified translator, international speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.…
1 Travel Hacking and Building a Team with Mina Elias 57:52
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57:52This week on Inspired with Bell... Mina Elias is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader, innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads.…
1 When Will The Next Wave Be For Amazon Brand Exits? 22:49
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22:49When Will The Next Wave Be For Amazon Brand Exits? In this episode I give my thoughts on a recent Marketplace Pulse “Gold Rush To Fund Amazon Aggregators Dries Up” I have had a pretty good view of the space over the last couple of years. I have a great relationship with many Aggregators and Brokers and seen dozens of sellers and personal friends walk away with great multiples. Plus at Databrill we are primed perfectly; seeing a lot of our clients exit, as they fit the remit for being acquired. Check out the article here https://www.marketplacepulse.com/articles/gold-rush-to-fund-amazon-aggregators-dries-up…
1 Coming Together To Leave This World In A Better Place 50:10
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50:10This week on Inspired with Bell... Alina Gordon was born and raised in Ukraine. At the age of 9, her family immigrated to Boston, where she learned what it meant to be unique and independent. Childhood wasn't easy but it helped Alina understand who she was and what she had to offer the world early on in her life. Starting Church of Music was really a culmination of all of her life's experiences combined into one. She brought over 10 years of supply chain logistics, recycling, and reverse logistics along with business development skills. Her experience in working in software IP, helping Flagship IP in software patent monetisation and enforcement, helped her with the legal side of CoM. Her extensive experience in starting and being part of startups for the past 6 years, contributed to helping her understand the process as well as the structure for building something from ground up. And of course her global MBA from Columbia University, London Business School, and Hong Kong university didn't get in the way either. Her classical piano training since the age of 5, helped her understand music on a deeper level and create a sound for CoM that truly resonates with people of all ages, colours, backgrounds, and religions. Alina truly believes music is one of the biggest forces on this planet that can unite people and raise their vibration through sound and movement, which ultimately leads to healing and love!…
1 Opening Up New Discoveries On Flat Files Pertaining To Keywords 31:52
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31:52Opening Up New Discoveries On Flat Files Pertaining To Keywords In this session I sit down with Vanessa to discuss more options that have opened up in flat files and the impact on the Product Detail page at category level and why its important for the A9 team; the work that the catalog team and the seller does with data. Vanessa Hung is a problem solver of the unsexy stuff of Amazon. She began transforming Amazon businesses in 2017. As the founder and CEO of Online Seller Solutions, she has helped many sellers free themselves from the pain of dealing with and managing their Seller Central account. She is a public speaker and the co-host of the podcast "Wizards of Ecom en Español." Her passion is to share knowledge about strategies, trends, and tips on starting, scaling, and transforming eCommerce businesses, specifically Amazon. For her, every day is a learning day.…
This week on Inspired with Bell... Melissa Rodríguez is the founder of Social Media Relations, an award-winning marketing partner focused on helping brands build relationships with the Millennial, Gen z, and LatinX audiences- specializing in consumer insights, omnichannel marketing, and native creative content. Approaching its fifth anniversary, the company's 300% growth over the past year is a clear testament to her vision and intention. As a former corporate risk advisor in the media and entertainment sectors within Ernst & Young, Melissa traveled the world on behalf of Disney and its subsidiary, ESPN. She became one of their highest performing consultants and attributes her work with Big Four to developing a keen eye for making daring yet enterprisingly progressive moves. Prior to this Melissa was a Consultant for over 6 years with Ernst & Young, specializing in the Media & Entertainment sector, where she worked closely alongside clients such as Disney and it’s subsidiary ESPN on their digital efforts strategy. Social Media Relations is an LA-based agency leveraging paid traffic and social growth campaigns to help organizations utilize emerging digital trends and industry change makers to stay relevant and at the forefront of their potential clients.…
1 Is Prime Day A Fugazi? (For Amazon Sellers) 24:05
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24:05In today's episode of Sharon Even talks about The Pros and Cons of Prime day for Amazon Sellers. With the increase of cost in selling physical products, participating in prime day exclusive deals (which must be at least 20% off your price), doesn't make sense for everyone.... neither does participating in HUGE increased CPCs.... plus Amazon is pushing their own brands more than ever..... and Buyer intent goes down whilst so many people are window shopping. So what do we do? Sharon talks exactly about this and how past data available to you and knowing what is more important to you and your brand (profitability/brand awareness etc) can help you to make business first decisions.…
1 Seller Sessions 900 - Consistency Wins Every Time 52:50
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52:50This week on Inspired with Bell… I join Izabela on her show to discuss consistency, as Seller Sessions hits 900 episodes we talk about all areas in life where consistency plays a role. Everyone gets the same 24 hours in the day, and in life and business you have a few non-negotiable. Where you put your energy and for how long is important, you can be consistent watching Netflix or the News, but they will not yield you any returns. Consistency develops discipline, and when the initial motivation runs out (which it will) it is the discipline that takes over. As entrepreneurs, nothing follows a linear curve and on the days you are not on your game - you do it anyway! This is what separates you from the pack, as discipline and consistency does not care about your feelings. This is why it is so important to focus on things you enjoy, as it will almost be impossible to stick to it. You will never be good, or top tier in what you do, when you are up against people that live and breathe it. They will always outwork you, out smart you and out earn you. As for them, it is child's-play but for you, it’s a chore.…
1 In-Depth with Yoni Mazor (Amazon) 1:05:54
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1:05:54Today we go in-depth with Yoni and discuss the early years of serving in the military. How that developed and laid the foundation to him being a successful entrepreneur. Hard times build character and your character is tested when you are building fast paced companies. How a time selling his textbooks on Amazon lead to the most successful period of his life in business when building Getida. Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion Brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and Inventory-related discrepancies with billions of dollars of transactions managed daily. Yoni frequently appears in media outlets such as Forbes, CBS, ABC, Fox, MSN, and INC to provide insights about the state of Amazon, global logistics, inflation, consumer Behavior, and the economy. He also comes with military intelligence experience, having Served in the IDF Special Navy Intelligence.…
1 Launching, Scaling & Exiting on Amazon with 2 Years, Crystal Ren's Seller Story 17:11
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17:11On Thursdays with Sharon, we welcome Crystal Ren for a Sellers Of Amazon episode to talk about her Amazon journey. Sharon first met Crystal 2 years ago when she had just left her 6 figure corporate job to fulfill her dream of becoming an Entrepreneur, She has just started selling her first product.... which was a copycat $10 product that didn't do so well however came with a lot of lessons learned, from there Crystal understood the importance of Brand Building and launched new products and was able to scale her brand to 7 figures within the first 12 months. Now, 2 years later Crystal went through a 7 figure exit and she is here to share her entrepreneurial story with us, She shares the good, the bad, and the ugly... Don’t miss this VERY inspirational Story.…
1 The Impact On Amazon Sellers If Longshoremen Go On Strike 17:20
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17:20Today I bring in Steven Selikoff to discuss the possibility of a strike happening as the Longshoremen agreement expires soon (ca). With shipping companies making $190 Billion in profits last year alone. This could be a tough stand off for the union, and the employees that do the back breaking and dangerous work, around the clock, for national average salary for $54,439.The shipping companies increased prices sevenfold last year. During the same time, the Longshoremen worked through a pandemic on the same money. You do not want your products sitting on a ship caught in a backlog, or worse, stuck offshore if a strike hits. The 2014 Christmas slowdown shows that the longshoremen know the leverage they have by causing supply chain problems during the Holidays. This is the topic of discussion today, and some workarounds if the work case scenario happens. Steven Selikoff is a serial entrepreneur who has been developing innovative products since 2005. His products have been sold through Amazon Vendor & Amazon Marketplace, in independent & specialty retailers, and in big box stores all over the world. He has four patents, has had products on every major morning show from the Today Show to Fox Business News, featured in newspapers and in magazines ranging from USA Today to Forbes to Vogue, and were even in the gift bags at the Oscars. Steven was formerly Global Business Manager for Microsoft Worldwide Retail Sales & Marketing, and has taught and has lectured on Negotiation, Product Development, and Business Process Improvement across the globe. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook in major universities. Steven recently founded the Product Development Academy, which teaches entrepreneurs how to develop and sell unique products – yet like thousands of others, Steven still loves producing and selling his own unique products as well. https://Productdevelopmentacademy.com…
This week on Inspired With Bell... Mayra Martinez is a 7 figure wholesaler and multiple 6 Figure Amazon FBA Seller. Currently running the FBA Queen Academy where she empowers women to start their own Amazon FBA business. Araceli Velazquez is a multiple 6 figure seller & mentor. Co-founder of Amazon FBA Queens who dedicates her time to teaching dedicated woman how to start their 6 figure business on Amazon.…
1 Sourcing from India in 2022 For Amazon Sellers 57:16
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57:16On Thursdays with Sharon Even, Sharon welcomes back Meghla Bhardwaj and Margaret Jolly to discuss the current updates when sourcing from India. Since being last on the podcast, Meghla has relocated with her son (and dog) back to India, so she gives us an exact update of what manufacturing in India looks like now in 2020, and what industries are growing and have government backing too, Margaret gives an update on where shipping and supply chain in India is at, and together we discuss the importance of diversifying your sourcing in the current climate and why India can be a great option. We also discuss the India Sourcing Trip coming up in October to learn more about it: https://www.indiasourcingtrip.com About Meghla: Meghla Bhardwaj has over 20 years of experience in the Asia sourcing industry. She is passionate about helping global Amazon and eCommerce sellers discover unique products to source from India. She has been interviewed on over a hundred podcasts and webinars about the benefits of importing made-in-India products. She is the Co-Founder of India Sourcing Network, a first-of-its-kind platform that provides importers everything they need to build private label brands sourcing from India. Meghla also runs The Asian Seller, a community for e-commerce sellers in Asia to help them start and grow their businesses. About Margaret Jolly: Margaret is a successful and experienced Amazon seller, giving her first-hand knowledge of the daily challenges faced by online sellers. Together with her partner, Kevin, she has been actively buying products from India for over four years. She is also a coach on India Sourcing Trip and offers one-on-one coaching to other sellers. After years of owning and managing many different businesses, Margaret became a mentor to small businesses and more recently, e-commerce sellers. She understands one of the most important business fundamentals is making sure you can make a reasonable profit.…
1 Live From E-Retail Fest London - Aggregator Roundtable 49:14
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49:14In this episode I host a panel live from E-Retail Fest disccussing all the topics that are hot right now in the space pertaining to what is happening in the world of aggregators. What to expect in the future and how everyone is dealing with everything since the multiples have come down and the rapid changes we are seeing in the last few months. From the current volume of quality Amazon businesses ready to buy verse 12 months ago to why pausing is a good thing and how to vet your buyer effectively. John Hefter Senior Vice President, Founder at Thras.io As a Founder of Thrasio, John has been lucky to witness their original team of four grow into a one thousand person, billion-dollar powerhouse. At work and in life, he’s a savant with unrelenting energy and curiosity. He enjoys often deploying his experience in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across numerous sets of business domains. If there’s a challenge met, John can face it overtly with ability, humor, and persistence. David Mood Head of Investments, Olsam. Prior to Olsam, David was an Investment Director at Generation Investment Management, where he was part of the growth equity team focusing on high-growth disruptive consumer and technology companies accelerating the sustainability transition. David started his career at Barclays Capital in London working on cross-border European M&A transactions. He holds an MSc in Finance & Investments from Rotterdam School of Management and BSc in Business Administration from EBS University and is a CFA Charterholder. Johan Hallenby CEO/Founder, Go North With +15 years of Entrepreneurial/investor experience, Johan started his Amazon journey as an FBA seller with one brand successfully launched. Founded Go North in late 2021 with already +10 acquired brands in the portfolio, 20 people on the team, and the ambition to acquire at least one new brand per week. Go North strives to be “Kings of operations”, a friendlier aggregator with the purpose of making sustainable consumption possible. Olivia Jones Director of Acquisitions at BRANDED Olivia spent a decade at Goldman Sachs, where she worked across M&A origination and execution, capital raising, and broader corporate strategy in the tech sector. At BRANDED, she is responsible for the end-to-end sourcing and integration of European-based brands and brands in the Beauty & Personal Care vertical globally. Lorenzo Cerchi Investment Associate at SellerX MSc in Finance from Bocconi University, BSc in Economics and Management from Luiss University. Prior experience in investment banking at Citigroup in London, working with financial sponsors on transactions spanning several industries. Aïda Aït-Ahmed Co-founder, COO, Nextoria With a background in Consulting and Private Equity (Bain & Company), and experience scaling a Tech start-up across the EMEA region with a focus on product and data-driven operations, Aïda is one of the co-founders at Nextoria. Nextoria is a global VC-backed M&A advisory firm and technology platform born out of a passion for entrepreneurship, and a drive to help business founders achieve their full potential. Nextoria’s mission is simple: find businesses that create and sell amazing products online, and give them the tools and support they need to achieve the best exit possible. With an approach that combines data-driven decision making and professional exit strategies and processes, Nextoria works with e-commerce business founders across the globe, acting as a trusted partner on their exit journey.…
1 Live From Lisbon - Amazon Seller Conference 14:27
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14:27In this session I sat down with conference promoter Augustas Kligys to discuss a new format that originated from Germany for sellers to interact, learn and network. A barcamp is an event where the content is generated by attendees. Based on what topics you as an Amazon seller want to learn about, we will organize multiple breakout rooms throughout the day. The topics will be chosen and decided by the participants (including you!) during the first hour of the event. Rather than following a predetermined schedule that might not work for everyone, we will invite you, experienced sellers and experts, to share your expertise and insights, as well as to get advice on your current challenges.…
1 Live From Lisbon - With 7-8 Figure Amazon Sellers 21:57
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21:57In this episode I speak with 4 international Amazon sellers about product development, reviews and a bit around launches and visibility. All live from Band Camp put on by Orange Klik and Dragon Flip. This is a new conference format that originally took off in Germany, whereby the content is determined by the delegates on a voting system and then rolled out on the day and delivered. Joshua Asquith Joshua has achieved an 8-figure empire from the ground up. From the age of 13, Josh became a serial entrepreneur, currently operating 4 brands in 12 markets globally and employing a team of 25. Roy Van Loon Started as a one man show in 2013 selling porcelain coffee cups on eBay. He made a switch to Amazon in 2015 after he experienced the potential. Nowadays he runs an all FBM Amazon business with a team of 4 and is looking to expand to the USA. Dietmar Luer Born in Germany and has been living in Portugal Since 2009. Dietmar is a former athlete, coupled with working in the commercial sector. In 2011 he launched on Amazon and today is a 7 figure seller selling seeds and spices.…
1 Finding Solutions By Asking Deeper Questions 43:33
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43:33This week on Inspired With Bell... Holly Eve is the founder, CEO, and Creative Director of Madame Lemy, a natural and sustainable luxury body care brand. Synthesizing both of her passions, she speak regularly on entrepreneurship and mental health to a wide range of audiences and is a contributing writer for multiple publications including Forbes and Foundr. Holly is passionate about animal advocacy; she lives a vegan lifestyle and enjoy adventuring with my rescue dog, Violet. As a beauty influencer, she uses her platform to spread awareness and advocate an end to cosmetic animal testing. Prior to founding Madame Lemy, Holly worked as a celebrity and TV makeup artist in New York City and Los Angeles.…
1 Amazons Buy with Prime Button for Ecom Stores 11:19
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11:19Prime shopping expands beyond Amazon.com with Amazon's new "Buy with Prime" button - Today on Thursdays with Sharon Even, Sharon Speaks about the Pro's & Con's of adding the "Buy with Prime" button and goes over the information provided by amazon about it. To learn more about it: https://buywithprime.amazon.com/how-to-get-started…
1 Is The Amazon Seller Ecosystem Shrinking? 32:40
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32:40On the episode I bring in Dan Ashburn and Adam Heist to discuss some of our views and observations on the changes over the last few years. A lot of seller at the top of search have sold, whilst a good chunk come back as sellers, and some as service providers over time... And with the higher walls built around selling on Amazon, is there a shift in volume; of new people coming through? Sometimes, in our community we forget we are in an echo chamber. Of course, there will be plenty of sellers that do not engage directly within and some do not even know it is there as they do not listen to podcasts, Facebook groups or attend networking events. Adam Heist Adam "Heist" Runquist first discovered the Amazon marketplace 4 years ago after being on the executive team of a leading outdoor products brand. After taking that business from 8 to 9 figures - and discovering the power of marketplace channels and physical products brands in the process - Adam has since started, sold and invested in multiple Amazon native brands. In addition to leading and launching his own brands, Adam runs the YouTube Channel “Adam Heist” and is an investor and advisor to Amazon aggregator D1 Brands (who just raised $123M). Dan Ashburn Dan and his industry-leading team are responsible for delivering 8-figures in annual sales on Amazon. Operating in online marketing for 17 years, Dan is an international speaker, advisor and co-founder of Titan Network.…
1 Launch Ready Listings in 3 Steps with Mindful Goods 56:41
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56:41This week on Inspired with Bell... Daniela Bolzmann is the Founder of MindfulGoods.co, the one-stop-shop for Amazon listings done better. This female-led agency has had their work featured in a case study by Amazon and supports hundreds of passionate brand builders to step up their Amazon game with done-for-you creative that makes products stand out and sell.…
1 The 7-8 Figure Amazon Seller Community In Estonia 28:40
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28:40Today I record live and direct from Estonia. I sit down with some of the key members of the community in a working space in the centre of Tallinn. Egle Raadik Egle is a serial entrepreneur who has founded five different companies starting from furniture production to digital marketing before diving into Amazon entrepreneurship five years ago. Her latest company made the largest-ever Amazon company exit in Estonia in 2021. Today she is a management board member to three Estonian-Amarican companies that are developing products for Amazon customers all over the globe. Mihkel Moosel During his 6 years on Amazon, Mihkel has built 3 7-figure Amazon accounts which in combination have done over 10 million in yearly Amazon sales. He’s exited one Amazon brand and has built a small Amazon PPC & Marketing Agency to help skyrocket Amazon brands to 7-figures and beyond. Also on the show is Alvar Räägel, Neeme Rõõs and Ardo Huul Tickets https://pood.aripaev.ee/kampaania/ambizion-amazon-conference/…
Following my recent gig at ASGTG in Brooklyn for Ed Rosenburg, I caught up with Many Hoffman to get an inside view of what makes Brooklyn a hot bed of turning out some of the most successful Amazon sellers on the planet. As a concentration point, Brooklyn is pretty much pound for pound the most successful place of collective sellers doing 10's of millions in revenue each year. Many Hoffman is the CEO and Founder of Ptex Group; an award winning marketing and business services agency headquartered in Brooklyn, NY. They specialise in helping businesses flourish amidst a rapidly evolving marketplace. Ptex Group has garnered critical acclaim for its work and been featured in Inc. Magazine, Crains Magazine, The Daily News, and the American Express OPEN Forum.…
1 Social Media Marketing For Amazon Sellers 57:01
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57:01On Thursdays with Sharon Even we welcome Christina Passmore, Founder of Christina Ink, to discuss the importance of Social Media Marketing for scaling an Amazon FBA business. Christina discusses the importance of Social Strategy, the benefits of effective social media management, and some great tips to help sellers leverage the best content across multiple channels. About Christina: Christina ditched her luxury airline lifestyle at 40 to start selling on Amazon to test her determination. In 2019 she sprung into action and carved out a 6 figure beauty brand that even some of the biggest names in the Amazon space couldn't believe possible for someone with no experience. Her secret weapon? Unlike most Amazon sellers, Christina understood the power of content marketing and social media marketing to grow a following and skyrocket her reach and sales across the world's largest online marketplace. Her savvy approach to content helped her leverage 7 viral TikTok influencers without paying a dime to catapult her brand across the Canadian market. She transitioned into copywriting and content marketing when she realized covid-19 would force many Amazon sellers out of business. Instead of giving up, she studied Amazon listing creation, content curation, and social media management to help sellers scale their businesses with the same secret weapon that helped her grow two online businesses in less than a year. Content was and is the driving force of her passion and profession, and her innate content marketing skills are a force to be reckoned with.…
1 Winning The Community First - Basketball & NFTs 1:04:13
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1:04:13This week on Inspired with Bell... Abraham Muheize is an entrepreneur from San Diego, Ca who started his own Professional Basketball team called the San Diego Kings. They focused on Community First “winning in the community before winning in the gym.” Abe now brings this same concept to NFT’S and growing a community with Picture Day by Gina Palmerin as well as the Web 3 League. 3 on 3 basketball with athletes that get compensated to focus on the Community First.…
1 Optimising Main Images On Multi Million Dollar Products 37:16
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37:16Today I am joined by 9 figure seller Ash Thompson, 8 figure seller Brandon Young and John Hefter, a co-founder of Thrasio, the fastest growing profitable start up in history. You could say these guys know a thing or two about optimising main images; on products doing millions of dollars per year on Amazon. We also welcome back to the show Marius Serban whom is one of the leading photographers in the US for large Amazon sellers. Ash Thompson Spent 3 years playing poker professionally 2011-2014 before moving into Ecommerce and selling products on Amazon in 2014. Went from 0-120m / year in 7 years before selling to Branded in Jan 2021. Global team of 200 employees with, offices in Florida, China, UK, Mexico & PH. Also, invested in Multi family real estate in the US to multiply the money he earned from his Amazon business. Brandon Young Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has multiple brands with 8 figures in revenue. Marius Serban Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.…
1 CBDs Beauty Queens Story On The Road Of Cannabis 56:10
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56:10This week on Inspired with Bell... Janice Buu is the founder of Kana Skincare, CBD infused K-beauty skincare (custom formulas, vegan, cruelty free) has also been organically recognised by Forbes, Wall Street Journal, Allure, New Beauty, Vogue, South China Morning Post, award winning TV shows and Netflix/HBO series. With an innate talent in entrepreneurship and business, Janice was raised on the sales floor since age 3. She's named "The Woman to Watch in the CBD Space" by Marie Claire, and "The Beauty Industry Disruptor" by Huffpost. She's also passionate about connecting like-minded groups to create a greener planet.…
1 Using Facebook Groups to Promote Your Amazon Products 14:19
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14:19In today's podcast, Sharon Even Shows how she uses Facebook groups to promote her products, this can help with Brand Awareness and Sales and is FREE to do.
1 Optimising Your Google Content For Amazon Sellers 25:19
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25:19AMZ not only says the want to build build brands and they also want to reward people who provide external traffic. Sellers have to be seen as the authority. Understanding SEO and ranking off AMZ is as important as understanding how to optimise your listing. Google provides free tools to help promote your brand but also drive traffic back to your product listing. Learn how to set up you Google Profile and find out how to optimise your content to reach maximum authority. Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimise their operations and unlock their business’s potential.…
1 Advanced Product Shoots And Image Optimisation For Amazon Sellers 20:54
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20:54Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.” should be "his goal was and remains the same: conversion A technical approach of product photography... Lighting • Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions. • Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7’ umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector. • 3x 600w strobe lights will be enough for most scenarios, but sometimes I’m using 4-5 depending on how much space I need to cover. Aperture • Aperture will determine the amount of blur your picture will have in the background. • The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need. • A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don’t have enough light. ISO • The higher the ISO, the more noise you will have in the picture. • For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible. Lenses • I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I’m shooting in a tight laundry room or party, 24mm is barely enough. • However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see). • The wider the lens, the more deformed the subject will be (which is not ideal!) • For super detailed shots, I love to use my 100mm lens www.amz.photography info@amz.photography +1-916-833-6127 WhatsApp (the fastest way to reach me)…
This week on Inspired with Bell… Jana Krekic is a certified translator, international keynote speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working not only with various 7 to 9-figure Amazon sellers, but also with multi-national brands/marketplace across the globe. Prior to becoming the founder of YLT, Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 80 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.…
1 How Sharon Is Fixing a Product that Isn't Selling as Expected 20:59
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20:59Recently Sharon launched a Niche product focused on a very specific buyer avatar within the camping niche, and Today on Thursdays with Sharon she shares what she recently discovered about the product listing which is negatively impacting the sales. Sharon put a lot of time into understanding the buyer avatar, understanding keywords with buying intent for this niche, and how she could differentiate the product to appeal to her avatar. A lot of time and money was put into this, But 2 months later and the product is not selling as expected. Sharon shares what she realized she is doing wrong and how she means to fix it.…
1 Fuelling The Growth Gap Between Having Your Amazon Business Ready For Sale 26:33
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26:33We have seen a lot of activity in the market for Amazon sellers getting an exit in the past couple of years, but now, things are changing. As buyers are seeing the impact of covid, post covid bump in missed calculations and the impact on logistics and rising costs in raw materials - the landscape is shifting again. A lot of the aggregators and brokers have moved the bar on what they are purchasing and representing in the exit process. Today, Liran Hirschkorn will join me, as we discuss this topic and what to do if you fall between the stalls and how to fuel the growth to make up the gap in being ready for sale.…
1 How To Leverage Your Amazon business As A "Profitable Customer Acquisition Channel" Instead Of A Transaction Machine. 1:00:35
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1:00:35This week on Inspired with Bell... Shawn Hart has been a lifelong serial entrepreneur, created and sold 17 businesses, sold his first business to make his first million dollars at age 27. He's written two books about business and marketing. Shawn is the co-founder of Post Purchase PRO which focusses full time on helping other Amazon sellers make every customer more valuable and keep them around longer with the only done for you email marketing service specifically for Amazon sellers.…
1 Competitor Analysis Breakdown for Amazon Sellers 17:05
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17:05Knowing who your competitors are, what they offer on and off amazon, what their marketing and branding strategies are etc is CRUCIAL and can really help you when developing a brand and or products. On Thursdays with Sharon, Sharon Even gives an overview of what competitor analysis is, why it is important and how it is done.…
1 The Difference Between Sourcing From Mexico, China And The USA 21:21
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21:21Amy Wees joins me today to discuss the various options of sourcing from Mexico, China and the USA. With rising material costs and logistics in the toilet, it is always handy to look around at the various opportunities that are on hand. China has the scale and very responsive, this is not always the case in other countries. We discuss this and much more on today's show.…
1 Life After Exit - Managing Your Wealth For Amazon Sellers 33:44
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33:44Richard Hollowood and Jim Mann from Close Brothers join me today to speak more in-depth about where to put your money in both the short and long term. We chat about off shore and the pros and cons, Pensions, the difference between Investment Adviser, Wealth Manager and a Relationship Manager. Jim joined Close Brothers in September 2021 to manage a range of global portfolios for offshore institutional and private clients and is based in Guernsey. Jim trained as an equity analyst and worked for Merrill Lynch in London and Boston, USA. He has had extensive experience of running institutional global equity portfolios since 2004. Jim has also worked within a UHNW Family Office, and most recently at BNP Paribas Investment Management. Jim graduated from the University of Exeter with a BSc (Hons) in Mathematical Statistics and Operational Research. Richard Hollowood is a Managing Director based in Guernsey, having joined the organisation in 2006. Prior to joining Close Brothers Asset Management, Richard was a Private Client Investment Manager at Singer and Friedlander for three years and gained over six years of institutional investment experience managing US and Global equities with Mercury Asset Management and AXA Investment Managers.…
1 Building A Multi-Million Dollar Brand 1:01:22
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1:01:22This week on Inspired with Bell... Janelle Page’s career in business and marketing began in elementary when she first started selling lollipops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. Most recently, she led the Amazon and online marketplace strategy for one of the largest nutraceutical companies in the world where she was responsible for growing online DTC sales to over $100 million annually. She currently serves as a strategic consultant for companies, has ownership interest in several brands, and is the CEO and co-founder of Unifish, a firm that partners with creators to develop incredible products and build world class brands. Janelle is an outdoor enthusiast who’s passionate about calisthenics, mountain biking, rock climbing, hiking, and practicing exceedingly difficult yoga poses. She enjoys spending time with her four children and loves learning, life, and most importantly, people. She is an eternal optimist who believes in abundance, service, tenacity, kindness, discipline, teamwork, and generosity. You can find Janelle on Facebook or Instagram where she eagerly anticipates becoming your friend or visit her website janellepage.com to view her living resume.…
1 Amazon Seller Opportunities With Aggregators. 21:54
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21:54Paul Harvey joins me today for an interesting conversation... Amazon operators are in high demand due to the influx of aggregators. But most companies and aggregators are struggling to find good talent. The irony is that most Amazon sellers fail... but still know a lot more than the aggregator's without operational chops and would be an asset to any ecom business. Seller Sessions is now sold out! 10 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 30BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6…
1 Video Assets And Why Amazon Sellers Should Utilise Multimedia Possibilities To Scale. 1:05:07
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1:05:07This week on Inspired with Bell... This is a mindset show and the Pinterest info is at 58 mins if you want to start from there. Bio: Matt Parker is Co-Founder of Pinformative; a marketing ,e-Learning development agency that works with Pinterest and is dedicated to scaling brands from a multitude of marketplaces including Amazon, Ebay, Shopify & Etsy. Matt has worked with many well known blue-chip companies all over the World including clients such as Universal Studios and the BBC television in the UK and is Co-Director of multiple 7-figure brands. Having been in the ecommerce World for over 15 years, he has been involved with over 250 top selling items scaling across Ebay, Amazon and Woocommerce. Primarily, his background is in multimedia programming and UI interface design which he initially studied at the University Of Wales. Seller Sessions is now sold out! 17 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 30BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6…
1 April 2022 Logistics & Shipping Update with Refael Elbaz 43:36
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43:36On Thursdays with Sharon, Sharon Even welcomes back Refael Elbaz CEO of Unicargo International Logistics to give us an update on the current Shipping & Logistics situation. We go over: * USTR Exclusion of 352 products from Trump tariffs - Can you get refunds on the tariffs paid, if so how and what you need to know. * Update on current Shipping Rates * Port Congestion Update - How many Vesicles at anchor, time it takes to pass customs currently, and our prediction of what is to come * China Lockdowns and how they have and are impacting shipping and logistics * Labor Union Negotiations - How this may impact the LA ports * Bidon ban on Russian oil and how this is impacting trucking and more. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6…
Shelley started on Amazon in 2015 and one of the only people I know that sold two brands at the same time to two different aggregators. Two lots of discovery, two lots negotiations and double the stress. Whilst having help with the process using two different brokers both were over the line in a three month window. More info on Shelley and Scale For Etail https://www.facebook.com/groups/scaleforetail https://scaleforetail.com/upcoming-events/ ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 The Impact Of War On Materials And Production Costs 30:07
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30:07Steve Simonson returns to chat about the impact on metals, gas, oil and plastics from the current situation the world faces and those affect on both sides. Prices are increasing already in homes across many countries. Energy, people, materials and production are key drivers for brand owners across many product categories on Amazon. From internal circuit boards in electronics to plastics that account for many underpinned components that drive manufacturing. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Sellers OF Amazon: Success Selling Snack Boxes 1:56:09
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1:56:09On Thursdays with Sharon Even, Sharon welcomes a "not so typical" Amazon Seller who shares his story of building an assorted Snack Box company. Nick Neve is an Actor, Turned Subscription Box Seller, Turned Amazon Seller, Who has seen great success buying Niche Snacks Wholesale in the USA and creating different types of Snack Boxes under his brand in America on Amazon, Etsy and his own store. During this interview (which is a long one), Nick shares his story of struggling to make ends meet to how he came up with the idea of creating snack boxes, insight on how the operation works, Tips on how to reach out to wholesalers if you are interested in putting their products in your bundle/box, how being a "customer first" brand has helped him grow - and so much more. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Working With Micro And Macro Influencers - Tools, Negotiations & Granular Level Demographics On A Budget 31:32
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31:32Liran Hirschhorn returns to go in-depth on how he and his team using third party eye balls including running white listed ads against influencer profiles. Using a mixture of Hispey, MixMax, Upfluence (Free Chrome Experience) they dial in to get the maximum return. We discuss group buys on weekly stories over a month to maximise exposure (calculating eyes for each stories and expressed conversion rate)... And bartering for your budget requirements and never paying the ad rate card. The chat is mainly focusing on TikTok (18-25) and Instagram (25-34) which accounts for around 70% of the users on each platform. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Go All In On Sponsored Products? Or, Ride The Wave On Other Ad Types? 16:18
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16:18Destaney Wishon returns to the show as we talk all things Amazon PPC. As Amazon PPC is clearly moving towards (for a while now) a full pay to play model at the top of search and the endless adding of new ad placements. What impact does this leave for the buyer experience? Sponsored Products is still 75% > of where the conversions are but what about the other ad types that are unproven? Do you invest early to play to win and then ride the wave before the CPC's go up, or do you get more cute with Sponsored Products and etch out the incremental improvements? That is the topic of the day... ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
Frankie Quiroz is a serial eCommerce brand genius who has successfully built 8-Figure Brands. Frankie is the Co-Founder of Tuned in Tokyo and Drip Creationz. Starting from rock bottom in a small town in Riverside, California; Frankie achieved acclaim by building his first 8-Figure Clothing Empire known as Tuned in Tokyo (the leader in automotive apparel and social media popular brand with over 1 million organic followers) in the summer of 2015. What started out as a dream has blossomed into a global business with a social network of 30 Million Followers and 30+ team members in a 32,000 square foot office. Drip Creationz is his latest venture where he decided to turn his younger sister’s etsy hustle into a world recognize shoe customisation company. Drip Creationz sold $4.5 million worth of shoes its first year in business, grew from 0 - 1,000,000 organic followers, and has had over 1,500 influencers & celebrities post Drip Creationz on their social for free. As a brand genius, Frankie has successfully helped other 7-Figure & 8- Figure entrepreneurs strengthen their digital marketing strategy and eCommerce infrastructure. Aside from his own business ventures, Frankie is on a mission to inspire and empower a new generation of eCommerce entrepreneurs. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 The Three Phases Of Amazon Selling Since 2015 with Adam Heist 38:20
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38:20Adam Hiest joins me today as we discuss the issues faced by sellers today, vs the last 7 years from the gold rush of 2015, the OGs of 2008 to 2014 and the cyles of change. We cover the game today at 10,000 feet the massive upside in selling your brand and how the multiples are on their way down from the peak of the last 6 months. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Sourcing In Latin America For Amazon Sellers 27:31
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27:31Tim Jordan joins today as we chat about sourcing and production in Latin American. This does away with lead time on frieght and greatly reduced import taxes and in some cases you can land your stock into your 3PL in 36-72 hours. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Finding Meaning In An Uncertain World 57:43
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57:43This week on Inspired With Bell... Corinne Lebrun is an author, speaker, expressive artist and scholar. She is working on her Ph.D. in social psychology and works with companies as a management consultant and organizational psychology expert. She is also passionate about spiritual growth and creative expression and teaches individuals tools for staying connected to their soul while living fully in the world. Her book a Handbook for Badass Spiritual Warriors can be found on Amazon, her second book Infinity Within is scheduled to come out in early 2023. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Top Mistakes Amazon Sellers Should Avoid Making in 2022 33:10
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33:10___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative Selling on Amazon, and Physical products in general gets more complicated every year, never ending problems arise from costs of goods increasing to cost of advertising to saturation in markets etc … it’s never ending. That’s why when possible, avoiding certain mistakes in the first place and where possible could save you or make you thousands, and even be the make or break of your business. On Thursdays with Sharon - Sharon dives into the top mistakes she sees sellers Still making that really should be avoided in 2022, these tips and tricks are a must to look out for. ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Scaling Past 7 Figures Into Multi 8 Figure Brand On Amazon 1:21:43
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1:21:43Brandon returns to chat about scaling from 7 figures to 8 and is on beat to hit 25m this year. With the logistics situation still upside down, ToS tightening up and the rising costs of PPC. It shows that with creativity, edge, processes and the right people in the right seats there is still plenty to play for if you play the game right and execute. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Managing A Business With Grit And Consistency 45:26
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45:26This week on Inspired with Bell... Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the E-Commerce space. With over 16 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms and protect her clients’ interests. Her firm represents thousands of sellers worldwide and helps them with suspended listings/accounts as well as intellectual property protection and enforcement. Yael is also one of the co-founders of Fortunet (www.Fortunet.net), an investment banking firm focusing on the sale of medium and large Amazon businesses. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Taking Care Of You, So You Can Take Care of Your Business 26:50
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26:50Work-Life Balance is something so many entrepreneurs struggle with, especially when both Life and Business can be so Dynamic. On Thursdays with Sharon today Sharon Talks about why taking care of yourself is so important to then be able to take care of your business. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Upcoming Conferences For Amazon Sellers You Should Attend 14:49
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14:49Today I do a run down of key Amazon Conferences to check out for 2022. I also run down key fringe parties at Prosper Show. We all know the power of networking and it is also to have a bit of fun outside of staring at our screens. Make sure you sign up our VIP party on Tuesday 5-8pm with me DJing, It is put on by Fortunet (Yael Cabilly) and sponsored by Carbon6, Getida, Nozzle, Clear Ads and Sellers Funding Sign up here for free>>>>https://fortunet.net/exit-another-day/ Upcoming Fringe Parties https://fbaprivatemarket.com/prosper-show-party-schedule/?fbclid=IwAR19IJ5KJoWxxELgyc5QC7mnPeLcVQez1_3OBjwJSz6zkmj6KY_P9G30Dh0 Upcoming Conferences in 2022 https://amzsummits.com/?s&event-category%5B0%5D=6&event-time ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Lowering Your Cost Of Acquisition When Using Influencers 32:11
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32:11Joe Reichsfeld is an Ecommerce Consultant with experience going back to before 2000. He has helped and worked with sellers of all sizes from 1-person shops up to Fortune 500 corporations. Joe focuses on helping sellers maximise the potential of the platforms they are on while diversifying and expanding their reach and dominance into other channels and markets. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Increasing Conversions On External Traffic By Sending To Store Page On Amazon 18:35
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18:35Brandon Nutter from Ampd joins me today to discuss external traffic and how that impacts on the store vs product page. Many of the results show a greater attribution for reduced ACoS and how best to set this up. We discuss products and user intent, how to plug the leaks and the copy on your Google Ads for a better yield. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6…
1 Optimising Your Account Health With A Structured Approach 17:52
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17:52Make your Amazon account healthier – and more profitable – one ASIN at a time Lesley Hensell is co-founder of Riverbend Consulting, where she oversees the client services team. Lesley has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. She leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6…
1 Building Your Parachute On The Way Down - Mindset Of Entrepreneurs 51:03
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51:03This week on Inspired With Bell... As a refugee from Kyiv (Ukraine), Regina was not born into an entrepreneurial family - but she did watch he parents work hard for their new life and opportunities. Deciding in her mid teens that a "normal" life was too boring for her, Regina has spent the last 35 years figuring out what she wants to be when she grows up. An expert at jumping out of planes and building the parachute on the way down, she has travelled the world, built businesses, spoken on stages, inspired others and is super passionate about not living with regrets. She may even tell you her 3 favourite places-in the world to visit - they may surprise you. Seller Sessions is now sold out! 20 tickets left for Branded By Women. Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6…
1 How To Find Suppliers From Mexico Using Linkedin 17:34
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17:34As supply chain gets more and more complicated, lockdowns in China keep popping up and sourcing from China continues to become harder, we as product developers have learned that allowing our businesses to be solely dependent on manufacturing in China is not an option anymore. Mexico is a great option for many reasons - but how can we find suppliers? On Thursdays with Sharon, Sharon shows how she has been able to find Mexican-based tradeshows, summits, manufacturers, logistics companies and much more using Linkedin! Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6…
1 Common Mistakes When Structuring Amazon PPC 45:50
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45:50Mina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more.. Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Use the code:10SSL (for 10% off) Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP Dinner is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative, Unicargo and Profit Whales, Carbon6…
1 Ranking On Walmart & Omni Channel Management 27:52
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27:52Darren is CEO of Vendo, a is a 360° digital growth agency specializing in online marketplaces such as Amazon and Walmart.com having. Darren has 20 years+ of ecommerce experience including affiliate marketing, PPC marketing, marketplace strategy, supply chain, sourcing, and all areas of general ecommerce management. He believes that in today's highlight competitive online marketplaces you need to win as much off of those platforms as on them by building brand awareness. Darren is very passionate about all things ecommerce and is focused on how we can continue to add value and growth for all of our VENDO clients in an ever-changing online marketplace. ***10% off discount code when you use 10SSL** ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more.. Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Use the code:10SSL (for 10% off) Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP Dinner is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative, Unicargo and Profit Whales, Carbon6…
1 Stop Being An "Amazon Business" Start Building Audiences For Your Business 51:59
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51:59This week on inspired with Bell... Paul Baron has been in the digital marketing space since 2008 and has been an eCommerce brand owner selling on Amazon since 2015. He is a million dollar Amazon seller, international Keynote speaker on Chatbots and Influencer marketing, and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation. His brands have received consulting from Shark Tank’s Barbara Corcoran and have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news, and in national magazines and blogs. As founder and CEO of Chat Marketing University, Paul teaches Messenger marketing automation strategies which leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers. The Chat Agency, offers full-service conversational marketing and audience-building services leveraging chatbot marketing automation including his proprietary nano-influencer framework to build brands and drive sales.…
1 Amazons New Query Performance Dashboard Explained 28:03
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28:03On Thursdays with Sharon, Sharon goes over the new Query Performance Dashboard in Brand Analytics. The Query Performance Dashboard Provides visibility into your search term's performance based on shoppers' search behavior. For the selected timeframe, it shows metrics of the top terms of your catalog or ASIN (e.g., search displays, clicks, adds to shopping cart, and purchases). This information can help you to understand customer demand, what queries lead buyers to your products, at what stage you may be “losing” the buyer and much much more! ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more.. Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Use the code:SSL10 (for 10% off) Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP Dinner is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative, Unicargo and Profit Whales…
1 AI And Machine Learning For Amazon Sellers With An Edge 49:59
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49:59Today Andy Arnott joins as we discuss some of the future possibilities for marketing on the cutting edge for Amazon sellers. The impact of AI on Marketing, Machine Learning and how to use in your business. How AI can improve your supply chain and why those that do use AI will have the upper hand. Andy started selling on Amazon in 2012 and hit 7 figures in sales within the first year of starting the business. Before starting his Amazon business, he worked for the US government in the aerospace industry & created a 7 figure mobile app software company. In 2015, he started an Amazon-related saas service to help sellers get reviews. Through his podcasting, coaching, & software has helped thousands of Amazon sellers grow their businesses. Today he’s building a media network, and with his wife growing their real estate empire with long and short term rental properties. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
Today we take a look at what is going on for Amazon sellers inside the Ukraine the impact on their families and Amazon business. Today, Vitalii Khyzhniak joins me to gives us some insight on how things are going and the effects of those around him. Vitalii Khyzhniak is an Amazon advertising and marketing expert, Chief Executive Officer at Profit Whales, a full-service marketing agency for Amazon brands, that accelerates sales growth using on & off Amazon traffic to give them an edge over competitors and diversify the revenue streams while increasing the business evaluation. Amazon Ads partner. Pinterest partner. He’s obsessed with increasing profits for 7-9 figure brands selling on Amazon, helping them with building strong brands beyond the marketplace, finding the best CPA, and conversion. More ways to donate and help Ukraine: - https://helpukrainewin.org The credible news sources to follow on the updates in English: - Telegram channel https://t.me/ukrainenowenglish - https://www.eurointegration.com.ua/eng/ ; - https://www.economist.com/ukraine-crisis . To contact someone from Ukraine directly, write to Profit Whales, they will help you: - https://profitwhales.com - dari@profitwhales.com - https://www.linkedin.com/company/profitwhales - https://www.facebook.com/profitwhales/ ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii More ways to donate and help Ukraine: - https://helpukrainewin.org The credible news sources to follow on the updates in English: - Telegram channel https://t.me/ukrainenowenglish - https://www.eurointegration.com.ua/eng/ ; - https://www.economist.com/ukraine-crisis . To contact someone from Ukraine directly, write to Profit Whales, they will help you: - https://profitwhales.com - dari@profitwhales.com - https://www.linkedin.com/company/profitwhales - https://www.facebook.com/profitwhales/…
1 Going Deep Into Web3 With Blockchain And Advanced NFT Strategies 1:02:53
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1:02:53Yev Marusenko is founder of Zontracker, tracking $4B+ of Amazon sales including attribution from Facebook ads. He also created the georank tracker for regional Amazon keyword ranks in each US state. With Zontracker, Georank, and Wego behind him, he is taking a data-driven and innovation approach from e-commerce to web3. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 A Chat With 14 Year Old Entrepreneur Hayden Hart 51:39
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51:39This week on Inspired With Bell... 14 year old entrepreneur ready to conquer the world. From a young age Hayden has realised that he can make money through different small business opportunities. His journey is inspiring and uplifting and a must listen for all your business owners coming through the ranks. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 In-Depth with Dima Kubrak Part 2 1:08:10
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1:08:10This is part 2 of Dima's story where we dive into the Amazon area of his career on the road to building and running 7 businesses. Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account.…
1 In-Depth with 8 Figure Amazon Seller Dima Kubrak 50:32
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50:32Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Amazons New Search Catalog Performance Dashboard 22:28
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22:28Amazon is bringing out new tools this year to help Brands (only accessible to brand registered 3rd party sellers) with Insights on Search Performance of Their Products. On Thursdays with Sharon today Sharon introduces the new Search Catalog Performance Dashboard which is currently available for all Brand Registered Sellers from the Brand Analytics Dashboard, and also touches on a not yet released dashboard called "Query Performance Dashboard" which should be launched within the coming months. Here is what Amazon says about the dashboard: The new Search Analytics Dashboard will include the Search Catalog and Query Performance dashboards: The Search Catalog Performance Dashboard (out now in beta) will help brands understand their sales funnel at the product level. Sellers will be able to use this tool to quickly identify conversion issues or drop-off points where they lose customer attention. The dashboard will also help sellers analyze the price competitiveness of their products and optimize their marketing investments and inventory planning. The Query Performance Dashboard (not yet released) will help sellers understand top search terms that are associated with their products. This information can help sellers better target the keywords they use in their marketing campaigns and identify opportunities to expand their product portfolio based on customer interest. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
Discovering what Certifications your products may need or regulations you must follow can be a headache, but absolutely crucial when manufacturing physical products. Today on Thursdays with Sharon - Sharon Even shows how to use the new Amazon Compliance Reference Tool, a tool by Amazon designed to help sellers navigate their compliance obligations and stay up-to-date on changing requirements. HOWEVER, this tool is limited to the number of products and niches it covers therefore, Sharon also shows a secondary tool she uses beyond Amazon called Compliance Gate. Links to the Tools: Amazon Compliance Reference Tool: https://sellercentral.amazon.com/ckp/ Compliance Gate: https://bit.ly/compliancegate - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our Sponsors: Seller Sessions Live is brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
Neutrally Evaluation process is now in effect and making sellers and rights owners life a little easier, with a 3 week window, before the ASIN(s) are yanked. However, what happens when both parties put in the fees to enter their argument over the patent? That is what we will discuss on today's show with Rich Rich Goldstein works with entrepreneurs to help them protect their ideas, products, and brands with patents and trademarks. Over the past 26 years he has obtained more than 2,000 patents for his clients. Rich is host of the “Innovations and Breakthroughs” podcast. He is author of the Consumer Guide to Obtaining a Patent for the American Bar Association and regularly speaks to entrepreneurs and marketers to help educate them about the patent process is Links Explanation of patent claims: https://www.youtube.com/watch?v=4n3mQET0ylY&list=PLfB8Om5CN3mFMIrXPtNycYxlM4yGnhFYq Firm website: www.goldsteinpatentlaw.com Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Life After Exit With Richard Turnbull 49:01
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49:01Richard Turnbull recently sold his Amazon business to an Amazon aggregator for seven figures. In this podcast he answers the most common questions that other sellers have asked him about his sale and what could help them sell their business. Richard has set up a website to further answer these key questions in more detail, including the difference between an asset and share sale. Plus the website helps you to filter down over 150 Amazon aggregators into the select few that are most likely to buy your FBA business for the highest valuation. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Challenging Your Own Belief's Towards Wealth Accumulation 58:49
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58:49"If you fight for your limitations, you get to keep them." -Cortney McDermott Want to create more wealth, freedom, happiness? Today we're going to cover the principles behind wealth accumulation, what it really means to be wealthy, and how we can turn limiting beliefs about money into empowering ones. From a deli waitress who couldn’t pay the bills to a bestselling author, TEDx speaker, and expert mind-body coach, Cortney McDermott believes in human alchemy. She helps the world’s leading organisations and creatives to disrupt old patterns of behaviour, grow sustainable businesses, and apply the physiology and psychology needed for success. Her work in the field of self-development has been featured in Inc., Women’s Health, SUCCESS, The Huffington Post, FOX news, and most other major business and lifestyle media. Cortney started her career as a temp secretary, rose to corporate executive, and went on to become a VP, before leaving her elite corporate jobs to start her own businesses, with clients and audiences at Universal Music Group, Google, Nike, Starbucks, the US Military and NASA. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Why Resilience Pays Off, Sellers of Amazon with Sharon Even 57:20
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57:20On Thursdays with Sharon, this week Sharon invites Carrie Knapp a Successful Amazon Seller to share her Brand Building journey and talk about the good, the bad, and the ugly sides of Selling on Amazon. Carrie started selling on Amazon in 2020 with a product that came with many ups and downs but didn't give up. She soon realized that Brand Building is the way to go and designed a product that fits a specific buyer avatar and allowed her to expand her brand by creating different versions for a specific buyer. Her willingness to invest in Branding from day one helped her to get to 500,000k revenue with over 40% profit margin in 2021 and is on track to hit 7 figures soon. Join us to hear Carrie's journey of Resilience and see why it pays off when selling on Amazon. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Dialing Back Your Amazon PPC, Post Q4 27:35
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27:35On the top table today, we have... Dr. Ellis Whitehead A Data Scientist and Algorithm expert, Ellis is the architect of all DataBrill's smart technology. Ellis’ has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics and data science. He has been deeply involved in the success of the groundbreaking, Amazon software tool, Jungle Scout. Ellis became inspired to solve these complex problems after completing his PhD in automation and data science. Jelena Nuhanovic After gaining rich experience in general business analysis; she found her true passion for scaling e-commerce businesses through paid advertising channels. Jelena makes sure that every dollar invested in advertising is being spent on the right channel through the usage of the right strategy. Sophie Down Sophie is a senior account manager at one of the leading Amazon agencies in London, ClearAds. With over 8 years of digital marketing experience working with global brands in both B2B and B2C including some of the biggest eCommerce groups, Sophie is a business-minded marketer and strategist with proven results in paid marketing strategy across a wide variance of channels. Sophie is qualified in Amazon PPC and DSP, with experience in programmatic, Google Ads, and social media marketing. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Empowering VA's vs Process Driven Only Teams For Amazon Sellers 31:49
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31:49Yoni is a former Amazon Seller having scaled an Amazon business from 2 – 5m in 12 months that was acquired. Today he is the Founder & CEO of MultiplyMii & Escala two business-focused on supporting business growth by way of process improvement and highly-skilled, cost-effective professionals in the Philippines. A driving mission of the business is to create better opportunities for talent in the Philippines and as a result, in just one year the business grew from four team members to 130 full-time on payroll. This has also seen the start of the Successful Scales Podcast where Yoni interviews now successful professionals on what it takes to scale a business. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
This week on Inspired With Bell... WANT TO FEEL BETTER? You deserve to be happy. Here’s how… A lot of things are out of our control. Our happiness is not one of them. Join Izabela and Cortney in this podcast interview to learn the ONE thing you need to free yourself from the fear, frustration, depression, anxiety, stress, and loneliness that covid has created. From a deli waitress who couldn’t pay the bills to a bestselling author, TEDx speaker, and expert mind-body coach, Cortney McDermott believes in human alchemy. She helps the world’s leading organisations and creatives to disrupt old patterns of behaviour, grow sustainable businesses, and apply the physiology and psychology needed for success. Her work in the field of self-development has been featured in Inc., Women’s Health, SUCCESS, The Huffington Post, FOX news, and most other major business and lifestyle media. Cortney started her career as a temp secretary, rose to corporate executive, and went on to become a VP, before leaving her elite corporate jobs to start her own businesses, with clients and audiences at Universal Music Group, Google, Nike, Starbucks, the US Military and NASA. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include Afterparty brought to you by BetterAMS and Clear Ads Purchase tickets to the VIP Dinner brought to you by Avask https://live.sellersessions.com/ Big thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio The VIP is brought to you by Avask Afterparty is brought to you by BetterAMS and Clear Ads Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative...…
1 7 Ways To Improve Supply Chain Profitability In 2022 29:20
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29:20In this episode we look at curving out unnecessary costs around Product Pricing, packaging costs, lowering duty rates, optimising carton dimensions for container packing, back up suppliers, forecasting for your supplier to get an competitive advantage and much more... Entrepreneur Kian Golzari is a world leading product development and sourcing expert who has sourced over 2,500 products for leading brands such as Tesco, Panasonic, United Nations and Google. After graduating, Kian joined his family business Highlander Outdoor. Here, he became a specialist in sourcing and product development and is well respected in the Amazon community.…
1 5 Tips Around Chinese New Year With Kian Golzari 20:39
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20:39Today, Kian drops by as we discuss your factory’s capacity, optimal timings for production and when not to; around CNY. We also look at pricing around CNY for freight forwarding, gift giving with your suppliers and order forecasting for 2022. Entrepreneur Kian Golzari is a world leading product development and sourcing expert who has sourced over 2,500 products for leading brands such as Tesco, Panasonic, United Nations and Google. After graduating, Kian joined his family business Highlander Outdoor. Here, he became a specialist in sourcing and product development and is well respected in the Amazon community.…
1 The Importance Of Resetting Your Vision Each Year 1:01:31
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1:01:31Amy Wees is the CEO of Amazing at Home E-Commerce Consulting, a world-renowned company that has helped thousands of brands launch private label products on Amazon and beyond! Amy's knowledge in product development, sourcing, marketing, and sales have enabled her to help countless entrepreneurs develop their own successful businesses.…
1 The Importance of PreShipping Inspections For Amazon Sellers 39:45
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39:45You Never want to let your customer be the one to find a quality control issue in your product no matter where you sell it! In today's Podcast on Thursdays with Sharon, Sharon Even will be talking about why Preshipment inspections are ALWAYS important on EVERY single order, but even more important around Chinese New Year and explains why. Sharon also will explain AQL Standards and Show a sample Inspection Report, Bribery issues with Inspections, and more!…
1 Amazon Sellers 2021 End Of Q4 Wrap Party 34:33
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34:33Today I am joined by Michele Venton, Fe Soutter and Matt Phipps to discuss the ups and downs of this Q4 and what people can takeaway and learn from their massive experience. At the top table, we have... Michele Venton Brand owner and top performing Amazon entrepreneur. Having started her e-commerce journey in 2015, Michele built a 7 figure brand that sold predominantly on Amazon marketplaces and exited this business in October 2019 for a 7 figure sum. Highly skilled in scaling, brand building and product development and she is now building her second brand. Recent 2019 finalist in the Natwest EveryWoman Awards and speaker at International e-commerce and Amazon events. Fe Soutter After leaving a teaching career in 2008, Fiona Soutter saw the opportunities in running an online business. The mother of three was drawn to the idea of being a ‘digital nomad – she wanted the flexibility of working anywhere, anytime. However, a car accident in 2014 derailed Fiona’s progress and she had to fight through years of chronic pain, and all that came with it, to re-establish herself. In 2020, Fiona launched her e-commerce business quickly grow it to a 7-figure turnover. Matt Phipps Matt was a British Royal Air Force Intelligence Officer, looking for his next move at the end of a 21-year military career. After coming across Amazon on a Podcast, he decided that the Amazon FBA war zone would be a better place to spend the next part of his career. This year Matt and his partner Kata had a massive exit, taking life changing money off the table. As ever, the entrepreneur, he already had a brand in the works ready to compete in this Q4.…
1 The Highlights (and Lowlights) Of Amazon Selling In 2021 52:26
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52:26Today we will take a look back from January to December and go through some of the key changes that happened in 2021, how to over come them in 2022. We will discuss everything from Shipping being in the toilet and all the workarounds, the impact with Search Manipulation via Amazon's update of the ToS, the rising costs of PPC at the top of search and the introduction of real search volume plus much more.... Roundtable will be announced shortly.…
This week on Inspired with Bell... Cara Sayer is an entrepreneur and the inventor of SnoozeShade, the world’s bestselling range of baby sun and sleep shades. In 2009, Cara found herself in need of a solution to help her baby daughter sleep in the pushchair. She couldn’t find anything already on the market, so she decided to create that solution herself! Despite having no previous experience in retail or manufacturing, Cara has since turned SnoozeShade into a global brand that has helped hundreds of thousands of parents, won more than 70 awards and is recommended by the world’s leading baby-sleep experts. Cara is passionate about teaching other small-business owners what she has learned, sharing the real ups and downs of running and growing a business in her signature straight-talking style ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Tracking Your Market For Amazon Sellers 30:01
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30:01On Thursdays with Sharon today Sharon speaks about why tracking your market is so important for many reasons including: a. Understanding the Market Cap / Volume b. Potential of Market Share / Current Market Share c. Keeping on top of new competitors coming in and more. Sharon shows how using a marketing tracking tool can assist you with getting a birds-eye view of your niche and keeping on top of the market and market changes. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Optmising Your PPC To Cut Costs Or When Exiting Your Business 11:24
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11:24Every time our clients get ready for sale we need to take at their objects and desired outcomes. Everyone wants to cut their PPC spend but there are many variables here that could have a negative impact on rankings and consistency of sales. Today I will go through a 4 point system that you can implement to make improvements to your bottom live and or, getting ready your Amazon PPC as part of your exit process. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
Today I sit down with Brian Anderson the producer of leading Amazon conference The Prosper Show. You can use my discount code (this is not an affiliate code, just a discount passed onto you) - SPEAKDMCM10 Visit : https://prospershow.com/ In March many sellers will head to Vegas for a few days of networking, learning and partying. We will have a look on what is coming up at the 2022 show and understand some of the inner workings on the large scale conference meets trade show. Prosper Show is ideal for the established Amazon seller for learning how to make their business more profitable and for meeting leading solution and service providers that are eager help sellers scale their businesses more efficiently. We lead with education while also providing sellers with access to 100+ leading solution and service providers in the Amazon ecosystem. Accomplished Amazon sellers will benefit from Prosper’s sessions that feature replicable best practices and structured and unstructured and networking opportunities. Customized to the needs of online sellers who want to improve their businesses on Amazon, this conference features multiple former Amazon insiders as well as CEOs and general managers from top Amazon marketplace solution providers. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Email Marketing With A Content Driven Perspective 55:17
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55:17Email Marketing With A Content Driven Perspective This week on Inspired With Bell... Chase Dimond is currently a Partner at Structured — a top e-commerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Amazon PPC - How To Migrate You Campaigns Without Killing You Conversions 9:03
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9:03Today I fly solo to chat about migrating your Amazon PPC using Portfolios to manage. I often hear how sellers switch to software and say it blows up their account. Two points here, the seller is in control of the software and a massive part of it, is the sellers PPC chops and time they invest in the software. More importantly, your campaign history and the dead start and your ability to recover, if your new campaigns go sideways. I'll share some ways to avoid all of the above and get your transition done as smooth as possible. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 A Brand New Look At The Canonical URL For Amazon Sellers 38:34
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38:34Today I am joined by Anthony Lee and McClain Warren to talk about the Canonical URL making changes outside of Seller Support and the loopholes with ToS. The ToS presents some interesting factors and depends on how you read it. If you compare what is written for US vs CA you will begin to understand some of the challenges pertaining to actual / perceived manipulator. We also chat about active and passive voice when it comes to copy. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
Olivia Jones spent a decade at Goldman Sachs, where she worked across M&A origination and execution, capital raising, and broader corporate strategy in the tech sector. Last May she joined BRANDED, where she is a Director in the Acquisitions team responsible for the end-to-end sourcing and integration of UK-based brands and brands in the Beauty & Personal Care vertical. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii…
1 Pinterest 2022 For Amazon Sellers - The Power Of Video And Geo-Ranking 31:49
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31:49In this session I sit down with Matt Parker that has been working with Pinterest for sometime and has an account manager on the Pinterest developer team. We discuss the power of video vs static images, the meta tagging the impact of frame rates and cover areas on Geo-Rankiing on both Amazon and Pinterest. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Gift Keywords_ The Good, The Bad, The Ugly For Amazon Sellers 8:35
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8:35Gift Keywords: The Good, The Bad, The Ugly Gift keywords can be like hitting the lottery and whilst you should explore and test it would be silly to bank on this without a clear path laid with core keywords. I know of brands that were able to do well with this in the kids category and had a real knack of finding the right gift keywords to their products and had a strong hit rate. I have also seen sellers try to pivot to gift keywords as they used broadly related keywords in a niche whereby their product(s) fall between the stools. Why can gift keywords be problematic? That is the topic of today! ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Reinventing Yourself And Avoiding The Ordinary 1:02:37
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1:02:37This week on Inspired with Bell... Karina Molostova is an entrepreneur, tech investor, and advocate for women in business. Her days are spent by dancing, growing her businesses, teaching women to succeed financially and finding new passions. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Amazon Product Images: Creating The Brief For Your Designer or Photographer 30:19
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30:19On Thursdays, with Sharon we talk: PRODUCT IMAGES made for conversion, How to create the brief for your photographer or graphics designer. Product Images are the most important part of your product page, It is what gets the click from the search results, what helps to showcase your product, and what helps the shopper envision your product in their life, or how it will solve their problem. In order to know what type of images you need for your product, you must first understand the following about your product: * Main Benefits * Main Features * Where it is used * How it is used * Who uses it? * What does your Branding need to look like in order to attract your buyer avatar? Once you understand the above, then you will know what types of images your product NEEDS to have so that it can showcase your product best and help boost conversion. Only then can you create the brief and give the direction to the service provider making your images. Different Types of Images: * Main Image (hero) *Lifestyle: a few when possible (can turn into a collage) * Different angles of product (Can be mixed with infographics on the side) * What's Included (when applicable and can also include some other information like dimensions for example ) * Dimensions / measurements / weight * Collage: 4 images in a collage showing either where to use, how to use, main benefits etc * Infographics: Stand Out Features, must be to the point, Icons with limited text, can be mixed with a lifestyle like shown in the video of the podcast, must have Easily read texts and fonts ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Key To Successful M&A Deals: Overcoming Due Diligence Blockers! 16:40
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16:40Yael Cabilly, Co-founder of Fortunet (www.Fortunet.net), returns today to discuss the most common deal “blockers”, and how to overcome them: 1. Trust and confidence 2. Intellectual property 3. Momentum 4. Compliance / TOS Fortunet is an investment bank, focusing on the sale of medium and large Amazon businesses. The firm has closed dozens of 7-8 figures deal, and some of the largest transactions in the industry. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Relevancy Scoring Your Amazon PPC Keywords With A 5 Point System 10:19
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10:19I see a lot of accounts whereby brands are not dialling in deep enough on their keyword research and tend to filter keywords by search vol on tools or base on frequency rank on Brand Analytics. Another thing I see is when sellers research the market and build a differentiated product which is too far removed from the niche that they were targeting, and falling between the stools. When they chase the original keywords and their product appears in the returned results it stands out like a sore thumb, in a good way if they convert, but can be a problem if they don’t. Because they no longer have the option to fall back on other keywords because they have created a new sub market without any mature keywords to rely on. Then you are in the territory of creating a market, which in itself is another podcast. Amazon is searchers in intent for supply and demand (in the main). Check out today’s show to find out how you can build a framework for your own products. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
1 Love Conquers All - In Life & Business 57:17
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57:17This week on Inspired with Bell... Today we're talking about LOVE and how to have and feel more of it in 2022. “You can’t create what you’re not BEING.” -Cortney McDermott. Join us to dive into what love really is and how you can align to it to attract anything you want…. From a deli waitress who couldn’t pay the bills to a bestselling author, TEDx speaker, and expert mind-body coach, Cortney McDermott believes in human alchemy. She helps the world’s leading organisations and creatives to disrupt old patterns of behaviour, grow sustainable businesses, and apply the physiology and psychology needed for success. Her work in the field of self-development has been featured in Inc., Women’s Health, SUCCESS, The Huffington Post, FOX news, and most other major business and lifestyle media. Cortney started her career as a temp secretary, rose to corporate executive, and went on to become a VP, before leaving her elite corporate jobs to start her own businesses, with clients and audiences at Universal Music Group, Google, Nike, Starbucks, the US Military and NASA. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative…
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