Player FM - Internet Radio Done Right
428 subscribers
Checked 7d ago
Menambahkan seven tahun yang lalu
Konten disediakan oleh Stephan Spencer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stephan Spencer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !
Offline dengan aplikasi Player FM !
Marketing Speak
Tandai semua (belum/sudah) diputar ...
Manage series 1753038
Konten disediakan oleh Stephan Spencer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stephan Spencer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
…
continue reading
493 episode
Tandai semua (belum/sudah) diputar ...
Manage series 1753038
Konten disediakan oleh Stephan Spencer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stephan Spencer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
…
continue reading
493 episode
Semua episode
×
1 488. The Secret to Viral Success with Brendan Kane 49:10
49:10
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai49:10
Think you need to be a celebrity or have a massive budget to go viral? Think again. In this Marketing Speak episode, Brendan Kane shares how he helped transform ANY brand to go viral. Brendan's data-driven strategies have generated 60 billion views and 100 million followers across platforms. After analyzing 10,000 hours of viral content, he's cracked the code on what makes content spread - and it's not what most marketers think. His secret? It's not about having amazing ideas—it's about understanding the science behind viral content. Brendan reveals his agency's framework for generating billions of views and the critical mistakes that keep good content from reaching a wider audience. He also breaks down the specific elements that make content spread, and they're not what you'd expect. Plus, he shares real case studies of brands that went from zero traction to millions of views using his methodology. Stop guessing what works and start using data-driven strategies that deliver results. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/488.…

1 487. Disrupt or Be Disrupted with Jay Samit 51:17
51:17
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai51:17

1 486. Get Your Marketing Mojo Back with Milana Leshinsky 56:38
56:38
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai56:38
Feeling stuck with launches or any other marketing tactic? Ask: What aspects of this task excite me? How can I focus on those to make the process more enjoyable? Embrace what feels natural. In this Marketing Speak episode, we're diving into insights from marketing expert Milana Leshinsky, a business strategist and the brain behind the Marketing Mojo method card deck and Coaching Genie software. Milana's unique journey from music teacher to marketing expert lends her a fresh perspective on how entrepreneurs can transform their relationship with marketing. In this episode, Milana delves into the deep connection between childhood experiences and marketing, revealing how negative beliefs formed early in life can impact one's business endeavors. Milana introduces us to the power of EFT (Emotional Freedom Technique) and how it can be used to break through marketing blocks, making the daunting task of promotion feel more natural and authentic. Whether you're struggling with the fear of being on camera, feeling overwhelmed by the complexity of launches, or just need a fresh, intuitive approach to your marketing, this episode offers valuable insights and strategies to help you get unstuck and thrive. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/486.…

1 485. The Art of Strategic Branding with Juliet Wright 57:52
57:52
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai57:52
What scent, fabric, or vacation spot embodies your brand? In this week's Marketing Speak episode, think tangibly as a brand as Juliet Wright, a global branding strategist with a fascinating journey from darkroom photography to leading a full-service creative agency, shares her unique approach to branding. She emphasizes the importance of continuous improvement, cohesive brand identities, and using sensory elements in design to transform elements like fonts and colors into a trust-built tapestry. Juliet's passion for finding "better ways" to do things drives her to simplify complex ideas, challenge norms, and seek small yet impactful improvements. Discover how she uses tools like the YOS (Your Original Source) assessment and personality insights to understand and accelerate client processes deeply. We'll also explore the role of brand consistency, the power of pre-written messages, and the influence of immersive experiences. Join us as Juliet opens up about overcoming personal challenges, her transformative experience in Miami, and how she helps clients unify their brands through a common purpose. Don't miss this episode packed with strategies to enhance your brand's authenticity and connection with your audience. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/485.…

1 484. Blueprint to Scaling an SEO Agency with Jason Hennessey 43:47
43:47
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai43:47
Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google’s algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue. You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.…

1 483. Are You Overwhelmed? with Ana Melikian 57:10
57:10
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai57:10
In this Marketing Speak podcast, we delve into the pressing issue of burnout in the workplace with our esteemed guest, Ana Melikian. This episode explores the negative impacts of working to exhaustion and emphasizes the importance of creating optimal conditions for sustainable performance. Ana Melikian shares her own transformative journey through battling cancer and how it reshaped her approach to work and life. We discuss the differences between burnout and overwhelm, the systemic causes of burnout within organizations, and practical strategies to foster mindfulness, rest, and effective performance. Ana introduces helpful frameworks and assessments, like the P.I.E. method and the Maslach Burnout Inventory, to boost self-awareness and organizational health. You'll also hear about the power of aligning work with core values and the significance of interdependence for achieving greater outcomes. Tune in to learn how to recognize the warning signs of burnout, implement proactive changes, and harness the power of rest and reflection to thrive both personally and professionally. Don't miss this opportunity to equip yourself with valuable strategies to avoid burnout and promote a healthier, more engaged work environment. The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/483.…

1 482. Marketing Strategies of Dr. Persuasion with Yaniv Zaid 47:41
47:41
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai47:41
Establishing a loyal customer base involves more than just transactions. In the recent Marketing Speak podcast, we are featuring Dr. Yaniv Zaid, known widely as Dr. Persuasion. With a background in economics, law, and international consulting, Dr. Zaid has captivated millions with his expertise in communication, persuasion, and business growth. Discover how attending major international book fairs and cultivating relationships with multiple literary agents can help you reach your perfect market. From creating targeted marketing plans to developing concise, impactful sales scripts, learn how Yaniv’s approach can help your business resonate with your audience’s needs. Whether you're a seasoned marketer or just starting, you'll find Dr. Zaid's insights transformational. Tune in to the latest episode of Marketing Speak to revolutionize your approach to marketing and community building! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/482.…

1 481. Virality Is Science with Steve Spangler 1:02:32
1:02:32
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai1:02:32
I had the pleasure of diving deep into the world of science, education, and dynamic content creation with the incredible Steve Spangler on the latest episode of Marketing Speak. Steve, known widely as "America's science teacher," has made remarkable strides from his days as a school teacher to becoming a leading figure in STEM education and viral content creation. Steve delves into his successful YouTube strategy that hooks viewers in mere seconds, the impact of his viral science experiments, and the evolution of his nationally syndicated TV show, "DIY Sci." We'll explore Steve's remarkable journey from a school teacher to a digital content pioneer, including his memorable Guinness World Record, significant e-commerce achievements, and the influence of his work, now spanning multiple platforms and inspiring millions. Discover the secrets behind his engaging experiments, such as the infamous Mentos and Diet Coke reaction and his collaboration with NASA for an exciting new space experiment. Tune in for inspiring stories and actionable strategies that will empower you to elevate your own marketing and educational endeavors! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/481.…

1 480. Memorable Messaging and Portable Stories with Clay Hebert 52:52
52:52
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai52:52
While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness. Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting. This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas. Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.…

1 479. Envisioning a Vivid Future with Cameron Herold 54:40
54:40
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai54:40
In this Marketing Speak podcast episode, we have a remarkable guest, Cameron Herold. Cameron is the visionary force behind the COO Alliance, a mastermind community that empowers Second-in-Command from 17 countries and is focused on skill development and company growth. Known for his work in scaling 1-800-GOT-JUNK and his global speaking engagements, Cameron shares insights on marketing, leadership, and the transformative power of vivid vision documents. In this episode, we delve into Cameron's experiences as a digital nomad, traveling to 54 countries and finding lessons in presence and intentionality. We also explore the flywheel concept for business success, creating a desirable company culture, and leveraging AI for competitive advantage. Cameron discusses his personal journey, focusing on building meaningful connections and enriching his relationship with his wife. Plus, get a sneak peek into Cameron's recommendations for ongoing learning and personal development. Don't miss this captivating conversation as we uncover the strategies and philosophies that have propelled Cameron Herold to success! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/479.…

1 478. Building a Self-Help Empire on YouTube with Eddie Pinero 43:10
43:10
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai43:10
YouTube isn't just a platform but a dynamic marketing tool for Eddie Pinero, our latest guest in this Marketing Speak episode. Eddie is the founder of Your World Within, an international speaker and content creator whose work has garnered over 250 million views. In this episode, Eddie shares his journey from a corporate career to becoming a beacon of inspiration through YouTube and other platforms. We'll explore his strategies for creating engaging content, including the importance of long-form content, effective YouTube optimization techniques, and the balance between authenticity and growth. Eddie also opens up about the lessons learned from high-production projects versus simplicity in storytelling and how he uses various tools and AI for content creation, thumbnails, and more. Get ready to learn about the nuances of YouTube algorithms, the art of compelling storytelling, and the essence of building a community focused on personal development. Plus, discover how Eddie promotes his brand and services without compromising the viewer's experience, and gain insights into his creative process and evolving business approach. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/478.…

1 477. Overcoming Adversity with Ryan Crownholm 51:27
51:27
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai51:27
Life’s trials can lead to extraordinary transformations. In this Marketing Speak episode, we deep dive into entrepreneurship, personal growth, and the importance of taking full responsibility for one's life with Ryan Crownholm, a successful entrepreneur, mentor, and advocate for personal growth and reintegration. In this episode, we also delve into Ryan's unique parenting philosophy, discussing rites of passage and the challenges of traditional education. Ryan shares his transformative experiences, including his innovative approach to fitness and the profound impacts of daily habits on physical and mental well-being. We'll explore his intriguing insights on radical accountability, purposeful living, and his commitment to creating a balanced life grounded in family values. Tune in to hear invaluable wisdom on resilience, entrepreneurship, and the power of incremental changes from a man who has dedicated his life to helping others find their purpose. Get ready for an episode filled with inspiration, practical advice, and heartfelt stories! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/477.…

1 476. Navigating the Murky Waters of Data Rights with Brad Templeton 34:57
34:57
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai34:57
From medicine to technology, our world is run by science. In this episode of the Marketing Speak podcast, join our dive into technology and its impact as we sit down with Brad Templeton to unravel the intricacies of our tech-driven world. Brad is the founding faculty for Computing & Networks at Singularity University and is Chairman Emeritus of the Electronic Frontier Foundation (EFF), a leading cyberspace civil rights foundation. Brad has used his extensive background in futurism to advise Google's self-driving car team and to share his insights on robocars at robocars.com and Forbes.com. He's also a guiding force in developing delivery robots and LIDAR technology and is a pioneer in micro-mobility and e-VTOL (flying car) solutions. Brad also founded ClariNet Communications Corp, the world's first dot-com company, and even holds the distinction of creating the legendary rec.humor.funny and www.netfunny.com. Don't miss out on this incredible discussion on the challenges and promises of technology, the delicate balance between convenience and privacy, and the future that awaits us in this rapidly evolving digital age. Whether you're a tech enthusiast or simply curious about the forces shaping our world, this episode is an absolute must-listen. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/476.…

1 475. Are You FTC Compliant? with Anik Singal 54:12
54:12
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai54:12
From $40M Success to FTC Investigation - A Story of Resilience. In this Marketing Speak episode, Anik Singal openly shares his journey through an 18-month FTC investigation that changed everything. Learn how this experience transformed him from a successful digital marketer into a passionate advocate for compliant marketing. Key takeaways: The real impact of FTC investigations How to protect your business The importance of compliant marketing Turning challenges into opportunities Listen now to this powerful episode and discover why compliance isn't just about rules—it's about building a sustainable business. The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/475.…

1 474. Grow through Acquisitions with Tom Shipley 53:30
53:30
Putar Nanti
Putar Nanti
Daftar
Suka
Menyukai53:30
Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.