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Konten disediakan oleh Whitehat SEO and Whitehat Inbound Marketing Agency. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Whitehat SEO and Whitehat Inbound Marketing Agency atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Travis Makes Money
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1 Make Money with AI Appointment Setting | Matt Deseno 32:38
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Inbound Marketing & Sales
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Konten disediakan oleh Whitehat SEO and Whitehat Inbound Marketing Agency. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Whitehat SEO and Whitehat Inbound Marketing Agency atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Whitehat is an Inbound Marketing Agency and an AI consultancy based in London. We work with B2B companies in the finance, technology (hardware and software), manufacturing, charity, and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £ 100 M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but little or no internal marketing capability.
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93 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2330470
Konten disediakan oleh Whitehat SEO and Whitehat Inbound Marketing Agency. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Whitehat SEO and Whitehat Inbound Marketing Agency atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Whitehat is an Inbound Marketing Agency and an AI consultancy based in London. We work with B2B companies in the finance, technology (hardware and software), manufacturing, charity, and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £ 100 M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but little or no internal marketing capability.
…
continue reading
93 episode
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1 Marketing Budgets_ 2024 Trends and Strategies 13:10
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A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marketing, while agency and labour costs were reduced. Gartner recommends strategies to improve communication of marketing's value and advocates for objective-based budgeting to secure future funding. The findings are based on a survey of 195 European CMOs across various sectors.…
This YouTube webinar transcript introduces artificial intelligence (AI) to marketers. The speakers highlight the rapid growth and increasing impact of AI across businesses, particularly in marketing, emphasising the opportunities for career advancement and business transformation. They dispel the myth that it's too late to enter the field, showcasing various AI tools and explaining how businesses can integrate AI into their workflows. The presentation also details a three-stage learning journey – from basic AI literacy to achieving mastery – and offers resources and future courses to aid this process. Finally, they outline White Hat's plans to provide ongoing AI education and consultancy services.…
This podcast episode from The Artificial Intelligence Show discusses the latest developments in the field of artificial intelligence, specifically focusing on concerns about whether AI research has hit a wall, the emerging concept of AI agents, and the highly anticipated interview with Anthropic’s CEO Dario Amodei. The episode's hosts, Paul Ratzer and Mike Kaput, examine reports suggesting that the scaling laws used to improve AI models might be reaching their limits, potentially impacting the development of artificial general intelligence. However, they also highlight differing opinions within the AI community, particularly from prominent figures like Sam Altman and Dario Amodei, who believe that continued investment in computing power and data will drive further progress. The hosts then go on to unpack the complex and evolving definition of AI agents, addressing the confusion surrounding the level of autonomy claimed by companies such as Salesforce, Microsoft, and Google. They argue that while AI agents can execute tasks, they still require significant human input and oversight for goal setting, planning, monitoring, and improvement. The episode also examines the potential impact of generative AI on job markets, highlighting a study that suggests a decline in demand for certain types of freelance work following the introduction of ChatGPT. They conclude by discussing the latest developments from companies like Google and OpenAI, including Google’s new Gemini model topping the Chatbot Arena leaderboard and OpenAI’s upcoming release of an AI agent tool called Operator. The episode ends with a discussion of how AI is reshaping the music industry, with Spotify's Chief Technology Officer expressing his belief that AI-generated music should be seen as an evolution in music creation tools.…
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1 Dario Amodei_ Anthropic CEO on Claude, AGI & the Future of AI & Humanity 18:27
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Overview of the interview with Dario Amodei, CEO of Anthropic, a company developing artificial intelligence systems. Amodei discusses the future of AI, including the scaling hypothesis, which posits that increased data and compute power lead to more intelligent models. He also discusses the importance of AI safety and the potential dangers of superintelligent AI. Amodei outlines Anthropic’s "responsible scaling policy" to mitigate these risks and details the company’s work on "mechanistic interpretability," which aims to understand the inner workings of neural networks. The conversation also touches upon the social and psychological effects of AI, the nature of consciousness, and the potential for AI to revolutionise fields like biology and programming.…
The episode explores the recent slowdown in the rate of improvement in large language models (LLMs), specifically focusing on OpenAI’s efforts to address this challenge. The article highlights the diminishing returns from traditional training methods, attributed to a scarcity of high-quality data. OpenAI has established a "foundations team" to tackle this data shortage and explore alternative approaches. The article also discusses the shift towards post-training optimisation, with methods like reinforcement learning and "test-time compute" emerging as potential solutions. Despite these advancements, the article acknowledges concerns about the financial feasibility of further scaling LLM development, prompting debate within the industry on future strategies for achieving significant improvements in AI capabilities.…
The episode discusses the implications of new AI technology and its impact on business. Specifically, the episode focuses on OpenAI's ChatGPT search feature, a new report from McKinsey Global Institute outlining the potential economic impact of AI, a recent interview with Mustafa Suleyman, CEO of Microsoft AI, an interview with Sam Altman, CEO of OpenAI, and an announcement by GitHub, owned by Microsoft, that it is expanding beyond its exclusive relationship with OpenAI. The hosts also discuss Apple's AI rollout and a blog post by the CEO of Runway, an AI video generation company, who argues that AI has become fundamental infrastructure.…
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1 The Great Enterprise Software Shake-Up 13:24
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Corporate spending on OpenAI's generative artificial intelligence (AI) is growing, with companies increasingly investing in chatbots and other conversational AI. This spending is often coming at the expense of other types of software, such as enterprise applications and non-AI cloud services. While some companies are using AI to create lower-cost versions of existing enterprise apps, others are wary of replacing existing software entirely due to the complexity of integrating AI into their systems. Overall, AI is becoming a significant component of corporate IT budgets, leading to a reallocation of spending and potentially disrupting the enterprise software market.…
This YouTube podcast episode discusses the latest AI news, including the release of enhanced AI models, such as Claude 3.5 and Gemini 2.0, and their potential impact on various industries. The hosts also express concerns about the ethical implications of AI companions and the need for increased regulatory oversight in the rapidly evolving field of artificial intelligence. They highlight the importance of responsible AI development and address the growing need for public discussion and engagement on the challenges and opportunities presented by these technologies.…
This article from The Information examines Apple’s current stock performance and discusses the company's measured approach to AI investment, contrasting it with the aggressive strategies of its competitors. Despite strong stock growth, concerns are raised regarding Apple's reliance on third-party AI solutions, the limited rollout of its new AI features, and the potential risks associated with its dependence on the iPhone. The article explores potential challenges Apple faces in the future, including regulatory pressure and competition from emerging platforms, like Meta's smart glasses.…
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1 OpenAI CPO Kevin Weil on the Future of AI _ Ray Summit 2024 10:51
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Kevin Weil, Chief Product Officer at OpenAI, discusses the future of AI in this interview. He highlights the rapid pace of technological advancement, particularly in the area of AI, which makes product management at OpenAI a dynamic and challenging experience. He also touches on the company's strategy for developers, emphasizing OpenAI's commitment to making AI more accessible and powerful through its API. Weil addresses the competitive landscape, acknowledging the rise of open-source models and the increasing competition from cloud providers. The interview concludes with a discussion about the future of AI, including the potential for AI-powered personalized tutors and the need for developers to focus on specific use cases that leverage the unique capabilities of OpenAI's models.…
Dario Amodei, the CEO of Anthropic, believes that artificial intelligence (AI) is on an "exponential curve", with rapid advancements occurring shortly. In his essay "Machines of Loving Grace", Amodei outlines his vision for a positive future where AI can solve global challenges, particularly in health, poverty, and climate change. He argues that AI-enabled advancements will revolutionise fields like biology and medicine, enabling leaps in progress that would otherwise take centuries to achieve. Amodei also addresses concerns regarding AI's potential risks, emphasising the importance of responsible development and societal collaboration to ensure equitable access to AI's benefits. The interview with Amodei expands on these themes, providing insights into Anthropic's culture and philosophy and the challenges of regulating and controlling a rapidly evolving technology.…
The "State of AI Report - 2024" is a compilation of the most interesting developments and insights in the field of artificial intelligence (AI) over the past year. It looks at the key dimensions of research, industry, politics, safety, and predictions. The report covers topics such as advancements in large language models (LLMs), the rise of open-source models, the emergence of neuro-symbolic systems, and the growing importance of synthetic data in AI development. It also examines the industry's impact, including the global balance of power in AI research and the role of chip start-ups, along with the political and safety considerations surrounding the advancement of AI. The report concludes by looking at the future of AI and exploring the potential of these new technologies to transform various fields, from medicine to robotics.…
Dario Amodei, CEO of Anthropic, argues that powerful artificial intelligence (AI) could fundamentally transform the world for the better, despite the risks. Amodei outlines five areas where AI could have a significant impact: biology and health, neuroscience and mental health, economic development and poverty, peace and governance, and work and meaning. He posits that AI could accelerate progress in these areas, leading to the eradication of most diseases, improvements in mental health, increased economic growth, and a resurgence of liberal democracy. However, he also acknowledges the challenges associated with the potential for AI-driven inequality, the need for effective governance in the face of AI-powered authoritarianism, and the uncertainties surrounding the future of work and meaning in an AI-dominated world.…
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1 Cursor Team_ Future of Programming with AI 9:34
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This podcast episode features the founding members of the Cursor team, discussing the future of programming with AI. They explore the development of their code editor, Cursor, which builds upon the capabilities of VS Code and incorporates powerful AI features. They argue that code editors should be fun, and that AI can play a significant role in making programming more enjoyable, particularly by automating tasks and providing intelligent suggestions. The team also discusses the importance of scaling laws, custom models, and synthetic data in advancing AI-powered programming, and they explore the challenges of local versus cloud-based solutions. The episode concludes with a discussion on the potential for AI to revolutionize the future of programming, transforming how programmers interact with code and ultimately making programming more efficient and enjoyable.…
This article, written by award-winning creative Yem Akingbade, argues that entrepreneurial fashion designers are ideally suited for a career in advertising. Akingbade, who has worked in both the fashion and advertising industries, outlines the key skills and experiences shared by these two professions, such as branding, storytelling, and trend awareness. She emphasizes that fashion designers bring a unique and valuable perspective to the advertising world, where a diverse range of backgrounds and ideas are needed. Akingbade further suggests that a fashion designer's entrepreneurial spirit and problem-solving skills are essential for success in the advertising industry, and she encourages more fashion creatives to consider a career transition.…
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