Edify Me podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Edify Me

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Welcome to Edify Me. This podcast aims to provide practical and biblical wisdom to help with life’s everyday issues. Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

10 episode

#Religion #Building

Edify Me

updated 6 tahun yang lalu

Feed•Bayar penerbitnya

Welcome to Edify Me. This podcast aims to provide practical and biblical wisdom to help with life’s everyday issues. Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

10 episode

#Religion #Building

Semua episode

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Shawn Harper: The Story of Victory 20:55

6 years yang lalu20:55

20:55

Shawn Harper had a rough life but eventually stood tall and became a champion. Hear the story of this ex-NFL player and business owner on this episode. --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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Strength in the Lord 21:19

6 years yang lalu21:19

21:19

Find your strength in the Lord. Be encouraged by this episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

1
Godly Wisdom 13:41

6 years yang lalu13:41

13:41

Godly wisdom vs human wisdom. 1 Corinthians 1:25 --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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Guns, Drugs, or Wealth 22:32

6 years yang lalu22:32

22:32

The story of Jerry Ford. He teaches techniques on gaining wealth through real estate, stocks, and smart spending. And he makes it easy for even the average person to understand! Learn his secrets! --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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The Art of Shaving 17:27

6 years yang lalu17:27

17:27

In today’s culture, shaving is almost necessary. Listen as we speak with shaving expert Douglas Smythe as he discusses the best and safest shaving methods. This one is for the guys! --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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Identity in Christ 24:27

6 years yang lalu24:27

24:27

The testimony of Pastor Jesse Bradley. Hear how God directed his life from a professional soccer career to full time ministry. While he still has a passion for sports, he now finds his identity in Christ. --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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Entrepreneurship and Church Planting 17:56

6 years yang lalu17:56

17:56

Entrepreneurship and Church Planting. A match made in heaven? Hear the story of Amanda Neely. --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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The Long Story 15:47

6 years yang lalu15:47

15:47

The long story of salvation. --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

1
True Beauty 9:52

6 years yang lalu9:52

9:52

Proverbs 31:30, 1 Peter 3:3-4 --- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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Salvation through Christ 6:07

6 years yang lalu6:07

6:07

--- Support this podcast: https://podcasters.spotify.com/pod/show/edifyme/support

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