Mobile Dev Memo podcast

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100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes 14:42

7 weeks yang lalu14:42

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Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results. How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't let simple mistakes hold you back. Tune in to find out how to turn your podcast into a lead-generating powerhouse! Today’s episode includes: How minor mistakes hinder podcast growth and engagement. Why directing podcast episode links on Apple, Spotify, etc to your own website is ideal. Why collaborating with professional teams can elevate your podcast impact and revenue. How maintaining high production standards enhances credibility, especially in the health and wellness space. How omitting crucial subscription links will limit your audience growth. Why owning a proper domain ensures long-term SEO benefits and authority with search engines. How missing social media links in your show notes makes it difficult for listeners to connect with you. Why understanding and avoiding common mistakes ensures maximum ROI from podcasting efforts. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

Mobile Dev Memo Podcast

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Mobile Dev Memo is the site of record for mobile advertisers and app developers.

121 episode

#Business #MobileDevMemo

Mobile Dev Memo Podcast

16 subscribers

updated 5 hari yang lalu

Beranda serial•Feed

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

121 episode

#Business #MobileDevMemo

Semua episode

Mobile Dev Memo Podcast

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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato) 49:44

5 hari yang lalu49:44

49:44

My guest on this week's episode of the podcast is Andrew Covato , a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science , an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including: The misconceptions that advertisers have about how the largest walled garden advertising platforms function; The principal mistakes companies make related to marketing-driven growth; The scientific approach to measurement; How companies can future-proof their advertising measurement; The analytical constraints that prevent most advertisers from growing spend; Creative analytics; A systematic approach to channel diversification. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 19: The power of cohort compounding (with Nilay Patel) 45:50

12 hari yang lalu45:50

45:50

My guest on this episode of the podcast is Nilay Patel , the head of product at Kohort , a cohort analytics platform (full disclosure: I'm an advisor to the company). In our conversation, we discuss the profound power of cohort analysis in decision-making, not just related to marketing spend but across all disciplines within a digital-first company. Among other topics, we cover: The aspects of LTV estimation that companies most often get wrong; Why cohorts represent the most appropriate atomic unit to use in assessing a product's unit economics; How cohort monetization can be used as an input to a user acquisition cash flow model; How to handle outliers in cohort analysis; How companies can approach this type of prediction / forecasting if they don't spending significant amounts of money on user acquisition; How companies should think about monetization improvements over time when they project cohort performance; How the user acquisition channel mix contributes to cohort performance over time. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory) 50:20

19 hari yang lalu50:20

50:20

My guest on this episode of the podcast is Olivia Kory , the Chief Strategy Officer of Haus , an advertising measurement platform. Against the backdrop of tariffs and economic uncertainty, Olivia and I discussed how firms can think about assessing the efficiency of their marketing spend. Among other topics, we cover: Why the open web is so foreign to many performance advertisers; The right way to conceive of platform A/B testing tools that automatically optimize targeting; How advertisers are auditing their measurement solutions in light of the tariffs and economic volatility; What steps marketing teams can take to "get fit" ahead of a potential economic recession. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday) 49:36

26 hari yang lalu49:36

49:36

This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter , to answer questions submitted by the MDM community. Among other topics, those questions related to: Any visible weakness in consumer spending related to tariffs; The viability of AppLovin and Pinterest for eCommerce advertising; The evolving business model of digital advertising agencies; The appropriate proportion of platform budget to route through Advantage+ and PMax. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy) 47:55

5 weeks yang lalu47:55

47:55

My guest on this week’s episode of the podcast is Daniel McCarthy , who is an Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business. The topic of our conversation is a draft paper for which Daniel is a co-author: Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency . I cited this paper in Could ATT be rolled back? , and we unpack the paper’s findings in detail in the episode. Among other things, we discuss: Background on the paper, including its general methodology and principal findings; Why so little academic research has been dedicated to the effects of ATT; The qualities of small business marketing that made it disproportionately susceptible to the restrictions of ATT; How SMBs have adapted to ATT; The consequences of ATT on lower-funnel metrics and how the impact of ATT on upper-funnel metrics might be misleading; The misapprehensions or points of confusion about ATT that are most common; Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell) 44:24

6 weeks yang lalu44:24

44:24

In this episode of the podcast, I speak with Lee Brown , Spotify’s Global Head of Ad Business & Platform, and Per Sandell , Spotify’s VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss: The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon; The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week; How Spotify is bringing generative AI to audio; How performance advertisers use Spotify's advertising platform; The options for targeting on Spotify's platform; What role Spotify sees its ad exchange playing in the programmatic ecosystem; How Spotify plans to eventually automate ad placements and insertions. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz) 46:37

7 weeks yang lalu46:37

46:37

My guest on this week’s episode of the podcast is Alex Schultz , the CMO and VP of Analytics at Meta. Among other things, Alex manages marketing, analytics, and internationalization for the company and directed its rebrand from Facebook to Meta. Additionally, Alex recently wrote a book, Click Here , which is currently available for pre-order. Among other things, we discuss: Alex’s background and long tenure at Meta; Alex’s distaste for the term “performance marketing” and his philosophy around full-funnel management; Whether Alex’s background in analytics has made him a more effective CMO; How AI will impact the marketing profession in the near and medium terms; Whether the marketing function necessarily becomes more product-focused when AI-enabled automation can handle campaign optimization, audience segmentation, and creative production; How marketers can better embrace AI; How the quantitative frameworks for growth change when a company reaches 1BN+ user scale; The aspects of growth marketing least understood by the general public. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow) 40:51

8 weeks yang lalu40:51

40:51

My guest on this week's episode is James Borow , the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January . James was previously the Global Director of Product Strategy at Snap. The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss: The current state of performance advertising on TV; The historical process of buying linear TV advertising inventory; The boundaries between CTV and linear TV advertising; How advertisers approach measurement with CTV; Where YouTube fits into the CTV space; What linear TV can do to provide performance capabilities to marketers; The demographics of TV that make it attractive to marketers. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 5, Episode 12: A deep dive on dating apps (with George Hadjia) 48:15

9 weeks yang lalu48:15

48:15

This week, I speak with George Hadjia , the founder and Chief Investment Officer of Bristlemoon Capital , a long-short hedge fund. George publishes regular insights on his firm's blog , including a recent post on Match Group , the company that operates Tinder and Hinge. The topic of our conversation is the dating app market and its prospects for growth after the tumultuous COVID era. Among other things, we discuss: The impact of COVID on the dating app market; Whether consumer attitudes have soured on dating apps; The demographic component to the decline of these apps, and how engagement varies by age; The upper limit on how large any one app can get; How defensible these scaled dating app businesses are; The match-making dilemma; Whether advertising is an opportunity. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm) 43:10

10 weeks yang lalu43:10

43:10

My guest on this week's episode of the podcast is Antti Jäderholm , the founder and COO of Ray Browser , a web browser built and optimized for gaming. In our conversation, we discuss: The history of browser gaming and where it stands today; The limitations that have historically prevented the browser from becoming a mainstream platform for AAA-quality gaming; The forces of change that are expanding the browser gaming category; The current size of the browser gaming market, and it is expected to grow in the medium term; The web technologies that enable high-fidelity browser gaming experiences; Whether most console streaming services will end up in the browser. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs) 46:55

11 weeks yang lalu46:55

46:55

My guest on this week's episode of the podcast is Jess Jacobs , the CMO of MDVIP , having previously served in senior marketing roles at Shopify and Wayfair. The topic of our conversation is Brandformance marketing -- or brand-oriented marketing pursued with specific sensibilities around directly-measurable business objectives. Among other things, we discuss: The definition “brandformance," and differentiation between brandformance and traditional brand marketing; The approach to measurement that best integrates top-of-funnel brand marketing into a performance marketing workflow; The common characteristics across marketing teams that are effective at utilizing both brand and direct response tactics; What companies tend to get wrong about brandformance; Why brand marketing is incorrectly viewed as less analytically rigorous than direct response marketing; The optimal level of integration between brand and direct response efforts; Whether a CMO can capably manage both brand and direct response initiatives. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja) 47:45

12 weeks yang lalu47:45

47:45

My guest on this episode of the podcast is Terence Kawaja , the CEO and founder of LUMA Partners , a boutique investment bank focusing on the digital media sector. Terry is a high-profile advisor for transactions in the marketing and advertising spaces, and LUMA Partners publishes the infamous LUMAscapes market maps for those ecosystems. The topics of our discussion include: Terry's general perspective on the digital advertising fundraising and M&A environment at the start of 2025; Why 2024 was so slow regarding digital advertising fundraising and M&A; Whether AdTech M&A follows the general business cycle; Whether the social media platforms are acquisitive; How the changing composition of the FTC impacts the outlook for ad tech M&A; Which companies might be underestimated as buyers of AdTech; Whether the widespread adoption of AI tools within the digital advertising space is an accelerant for M&A; Whether the current digital media environment is closely comparable to any historical point in time. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain) 44:08

13 weeks yang lalu44:08

44:08

My guest on this episode of the podcast is Rishabh Jain , the CEO and co-founder of FERMÀT Commerce , an eCommerce advertising optimization platform. This is Rishabh's third appearance on the podcast (see one and two ). I invited Rishabh back to the podcast to provide a broad overview of the state of eCommerce advertising at the outset of 2025. Among other things, we discuss: Rishabh's outlook on eCommerce this year; Meta's opportunities with Advantage+ Shopping Campaigns (ASC); Whether Meta is purposefully slow-rolling the introduction of generative AI tools for ad creative; Whether generative AI for ad creative will be captured entirely by the big platforms by necessity; TikTok shop; How Shopify's advertising products might evolve over the next 3-5 years; The rise of incrementality among eCommerce merchants; Rishabh's spiciest AppLovin take. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz) 54:53

14 weeks yang lalu54:53

54:53

My guest on this week's episode of the podcast is Mikołaj Barczentewicz . Mikołaj has appeared on the podcast a number of times -- he's a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes thoughtful commentary on the EU regulatory landscape on his Substack . In this episode of the podcast, among other topics, we discuss: The EU's AI Act, which was passed in July 2024; The broad status of AI regulation in the EU; The Hamburg DPA's proposal that large language models do not store personal data and whether that view might be adopted broadly; The EDPB's updated guidance on the ePrivacy Directive; Google's decision to route cookie deprecation in Chrome through consent and whether the CMA is likely to accept that. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube) 39:00

15 weeks yang lalu39:00

39:00

My guests on this week's episode of the podcast are John Lynch and JP Dube . John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Together, along with a number of co-authors, they have written a draft paper titled The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing , which is the subject of our conversation. Among other things, we discuss: The various compromises that are inherent in instituting privacy-related data restrictions; What regulators and government officials get wrong about personalized advertising; The difference between consumers' stated and revealed privacy preferences; The benefits to consumers of privacy; The potential win-win proposition of personalized advertising and price discrimination; How the GDPR should be instructive for US policymakers. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

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