Paycheck To Passion [Season 2] podcast

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Paycheck To Passion [Season 2]

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Our mission with the Paycheck to Passion podcast is to show people how they can make a living on their own terms in the new economy we have found ourselves in - as a solopreneur. It’s a mission we believe in with our whole hearts – but it’s not easy. According to the Wall Street Journal, over 75% of start-up businesses fail in the first 5 years. The missing piece is both education and empowerment. Entrepreneurs need mentors. Through interviews with entrepreneurs who have made it work, Meredith & Jasper, help to inspire others that they can do it too.

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Paycheck To Passion [Season 2]

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Ep.1 - Guest Expert, Jena Rodriguez on Brand Story 42:31

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Meredith & Jasper are working with client, Sheila Galligan, who is just getting started in her new Podcast Matchmaker business and has been getting her first clients from people she knows, working on her process, and getting her first case studies and testimonials. Now she is ready to amplify her presence and get her service out to people who don't yet know her. What she needs is to understand who SHE is & how she is going to put herself out to the world - that is, her Brand Story - Brand Messaging - and, ultimately, her Marketing Message. Who better to help her work out what those should be than the Brave Master herself, Jena Rodriguez of BraveMasters.com. In this episode Jena takes Sheila through the process of discovery on how to get to your Brand Story - which then leads to the Brand Messaging - and also how then to take what she learns from her clients & incorporate both into her Marketing Messaging. Sign up for our ESCAPE Plan Kit - https://solobizhacker.com/escape-plan-kit/…

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