Honest Ecommerce podcast

Player FM - Internet Radio Done Right

62 subscribers

E-Commerce

Menambahkan six tahun yang lalu

Konten disediakan oleh Shopify Expert Chase Clymer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Shopify Expert Chase Clymer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

11 hari yang lalu33:58

Putar Nanti

Daftar

Suka

Menyukai

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Honest Ecommerce

Beranda serial•Feed

Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

449 episode

#E-Commerce #Tech #Advertising #Advice #Digital #Ecommerce #Marketing #Shopify #Shopify Expert Chase Clymer #Business #Industries #Podcasting Education

Honest Ecommerce

62 subscribers

updated 3 hari yang lalu

Beranda serial•Feed

Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

449 episode

#E-Commerce #Tech #Advertising #Advice #Digital #Ecommerce #Marketing #Shopify #Shopify Expert Chase Clymer #Business #Industries #Podcasting Education

Semua episode

Honest Ecommerce

1
Bonus Episode: Scaling Without Running Out of Cash with Aaron Schwartz 22:16

3 hari yang lalu22:16

22:16

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce. Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space. Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies. With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he’s not revolutionizing the Ecommerce industry, he’s a dedicated father of two—and pretty funny when he’s not in business mode. In This Conversation We Discuss: [00:42] Intro [00:56] Building smarter customer insights with AI [02:48] Switching from brand to SaaS [05:18] Focusing on customers before scaling up [07:04] Solving data problems for brands [08:41] Using machine learning to predict customer behavior [11:04] Updating customer data daily for better marketing [14:18] Investing in AI-powered customer insights [16:33] Filtering out the wrong customers [17:12] Using AI to boost retention [18:34] Finding hidden revenue in your email list Resources: Subscribe to Honest Ecommerce on Youtube Grow sales from existing customers with AI optimization orita.ai/ Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartz If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
319 | From Zero Experience to Ecommerce Success | with Johnny Person 29:42

6 hari yang lalu29:42

29:42

Johnny Person is the Owner and Operator of Aug11 Co, a brand dedicated to creating high-quality, perfectly fitting snapback hats. With no prior experience in Ecommerce, Johnny took a hands-on approach—teaching himself everything from website development to paid ads and email marketing to build a brand that stands out in the crowded apparel space. Before launching Aug11 Co, Johnny ran service-based businesses but always dreamed of creating a product-driven brand. After a transformative personal journey, he found inspiration in honoring a pivotal moment in his life, leading to the creation of Aug11 Co. His commitment to quality, authenticity, and relationship-driven growth has shaped a brand that resonates with customers beyond just the product. Today, Aug11 Co is known for its "quality hats that fit perfectly—guaranteed" promise, ensuring every customer gets the perfect fit or their money back. By leveraging a mix of paid media, organic social, and direct outreach, Johnny has grown Aug11 Co into a brand built on community, trust, and craftsmanship. In This Conversation We Discuss: 00:39] Intro [01:16] Pivoting from services to product-based business [06:35] Scaling sales faster than expected [07:58 Learning every part of the business first [10:31] Hiring the right team starts with you [11:52] Soft launching with a password-protected store [12:41] Scaling ad spend from $50 to $500/day [14:00] Episode Sponsors: StoreTester and Intelligems [17:12] Leveraging social media for customer acquisition [18:09] Testing Snapchat ads for new customers [19:32] Scaling customer reach with strategic gifting [20:33] Treating influencer outreach as an investment [22:23] Focusing on recognition over short-term profit [23:15] How a simple email boosted retention [25:38] Turning rock bottom into a brand mission Resources: Subscribe to Honest Ecommerce on Youtube Quality Hats That Fit Perfect, Guaranteed aug11.co/ Follow Johnny Person linkedin.com/in/johnnyperson Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
318 | Transforming a Simple Idea into a Business | with Liam Eriksson 26:34

13 hari yang lalu26:34

26:34

In This Conversation We Discuss: [00:40] Intro [00:54] Jumping into Business Without Hesitation [01:51] Launching a Brand from a Simple Idea [05:26] Reinventing How Fragrances Are Sold [08:36] Turning a Vision into a Real Product [11:13] Episode Sponsors: StoreTester and Intelligems [14:26] Turning Free Samples into Sales [16:21] Using Starter Kits to Boost Conversions [19:58] Balancing a Startup and a Full-Time Job [22:03] Why Overcomplicating Business Holds You Back [24:44] Finding Success in What You Love Resources: Subscribe to Honest Ecommerce on Youtube Award-winning colognes and candles guyfox.com/ Follow Liam Eriksson linkedin.com/in/liameriksson Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
Bonus Episode: Finding Elite Talent for Your Ecom Business with Tim Masek 23:10

17 hari yang lalu23:10

23:10

Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support. Before joining Storetasker, Tim founded and sold 1-800-D2C, a go-to platform that helped Ecommerce operators discover the best software solutions. His expertise in building marketplaces and curating specialized talent has made him a sought-after voice in the future of hiring and the evolution of freelance networks in Ecommerce. Passionate about the intersection of talent and technology, Tim continues to shape the way brands access expert freelancers, ensuring that Storetasker remains the trusted hub for Shopify’s growing ecosystem. In This Conversation We Discuss: [00:46] Intro [01:04] Connecting brands with top talent [02:33] Targeting specific pain points [04:36] Expanding services strategically [08:20] Finding the right DTC marketer [09:31] Matching talent by industry [10:19] Avoiding marketplace dilution [12:52] Building brand equity first [13:50] Balancing full-time and freelance [17:40] Running lean without full-time hires Resources: Subscribe to Honest Ecommerce on Youtube Connect With The Best Shopify Experts storetasker.com/ Follow Tim Masek linkedin.com/in/timmasek If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
317 | Creating Connection Beyond The Product | with Brandi Corbello 22:48

20 hari yang lalu22:48

22:48

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable. After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma awareness and research. A passionate advocate for self-care, wellness, and community, Brandi continues to push the boundaries of the sun care industry, making sunscreen a daily essential for all. In This Conversation We Discuss: [00:45] Intro [01:07] Advocating for better product standards [05:17] Investing in product education before launching [06:54] Researching before committing to a business [07:36] Defining brand identity before launch [09:00] Launching new products based on demand [10:28] Using trade shows for brand awareness [11:29] Episode Sponsors: StoreTester and Intelligems [14:41] Learning the complexities of retail barcodes [16:57] Testing the new brand with customers [19:11] Building community through live events Resources: Subscribe to Honest Ecommerce on Youtube Melan | Protect Your Rind melansuncare.com/ Follow Brandi Corbello linkedin.com/in/brandicorbello Book a demo today at https://www.intelligems.io/ Done-for-you conversion rate optimization service https://storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
316 | Scaling a Thriving Ecommerce Brand | with Allison Herman 21:26

27 hari yang lalu21:26

21:26

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children’s activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel. After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in apparel manufacturing, sourcing, and merchandising, Allison continues to innovate, bringing functional and stylish activewear to the next generation. In This Conversation We Discuss: [00:37] Intro [01:16] Updating legacy products for growth [02:15] Finding the perfect business fit [03:25] Designing activewear for all sizes [04:21] Growing through brand ambassadors [05:56] Diversifying product mix for growth [07:51] Expanding into retail partnerships [08:40] Leveraging social for brand awareness [09:48] Expanding brand reach through events [10:30] Networking for business growth [10:53] Episode sponsors: StoreTester and Intelligems [14:05] Learning from costly branding mistakes [15:55] Tailoring product mix for retailers [16:38] Finding the right people to support growth [17:42] Launching products beyond seasonal drops [19:37] Building a mission-driven brand Resources: Subscribe to Honest Ecommerce on Youtube Activewear and dancewear that's anything but ordinary dragonwing.com/ Follow Allison Herman linkedin.com/company/dragonwing Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
Bonus Episode: Ecommerce Insights: The Power of Customer Conversations with Nick Trueman 39:34

4 weeks yang lalu39:34

39:34

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing. Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013. With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick’s insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce. In This Conversation We Discuss: [00:09] Intro [01:29] Scaling from local to global brands [04:27] Turning an unexpected role into success [05:10] Building a business beyond a podcast [06:12] Making decisions with outdated data [08:40] Navigating post-COVID economic realities [12:13] Optimizing margins through smart supply chains [16:29] Maximizing ROI without increasing ad spend [19:11] Creating collections that actually convert [22:49] Investing in tools but never using them [25:40] Knowing your strengths in business growth [26:57] Testing before launching new features [29:40] Analyzing conversion rates vs. order value [32:02] Standing out beyond basic discounts [34:03] Forecasting demand with creative strategies Resources: Subscribe to Honest Ecommerce on Youtube Digital Marketing Agency in Surrey spec.digital/ It's Time To Win, With Our Shopify Podcast wwspodcast.com/ Follow Nick Trueman uk.linkedin.com/in/ntrueman If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
315 | Building a Lasting Ecommerce Brand | with Heather Florio 28:38

5 weeks yang lalu28:38

28:38

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry. Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues. In This Conversation We Discuss: [00:14] Intro [01:09] Developing products that align with brand mission [01:30] Identifying market gaps through personal experience [03:26] Building a business where people find their niche [04:53] Following Ecommerce industry shifts to stay ahead [06:45] Partnering with nonprofits for awareness [08:57] Evolving a brand’s online presence over decades [10:35] Selling online before Ecommerce platforms existed [12:00] Struggling with early web design tools [13:59] Navigating regulatory changes in Ecommerce [15:28] Episode sponsors: StoreTester and Intelligems [18:40] Using AI for customer acquisition & targeting [20:18] Optimizing for AI-driven recommendations [21:10] Adapting to AI-driven consumer research [25:41] Building consumer trust through education [27:01] Creating a brand connection that lasts Resources: Subscribe to Honest Ecommerce on Youtube Scientifically studied, all-natural supplements and skincare desertharvest.com/ Follow Heather Florio linkedin.com/in/heather-florio-468822a4 Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
314 | Scaling Without Ads: Power of Word-of-Mouth | with Haley Weidenbaum 27:43

6 weeks yang lalu27:43

27:43

Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone. In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. Today, Everhem is a multi-million-dollar business with a less than 1% mistake rate, serving top designers and A-list clients like Amber Valetta, Bryce Dallas Howard, and Nacho + Blanca Figueras. Everhem has thrived beyond the pandemic boom, blending trend insights with exceptional craftsmanship, with every order still hand-sewn in Los Angeles. Haley’s expertise in design and entrepreneurship offers invaluable lessons for building customer-first businesses. In This Conversation We Discuss: [00:46] Intro [01:05] Understanding niche product offerings [01:37] Recognizing customer pain points [04:48] Building a brand from scratch [05:35] Hiring for sustainable growth [07:04] Turning ideas into execution [07:51] Creating a seamless user experience [10:38] Partnering with designers and influencers [14:03] Episode sponsors: StoreTester and Intelligems [17:13] Finding product-market fit organically [18:52] Standing out with craftsmanship [21:56] Balancing trade and consumer needs [23:28] Launching products from feedback [25:15] Streamlining the customer journey Resources: Subscribe to Honest Ecommerce on Youtube Where warmth meets sophistication. everhem.com/ Follow Haley Weidenbaum linkedin.com/in/haley-weidenbaum-85974b12 Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
Bonus Episode 57: Driving Retail Success With Powerful Networking with Leo Martinez 16:26

6 weeks yang lalu16:26

16:26

Leo Martinez, Program Director for eTail Palm Springs, London, and Toronto, curates one of eCommerce’s most influential events. He drives high-impact content, recruits top industry leaders, and ensures eTail delivers actionable insights for today’s fast-changing retail landscape. For 26+ years, eTail has been more than a conference, it’s a community where executives from DTC startups to Fortune 500 brands connect, share strategies, and drive real growth. Under Leo’s leadership, eTail continues to evolve, covering AI-driven personalization, omnichannel innovation, and next-gen customer experiences. Leo’s expertise in networking, trend-spotting, and facilitating valuable discussions keeps eTail a must-attend event for retail leaders looking to stay ahead. In This Conversation We Discuss: [00:41] Intro [02:00] Identifying trends to guide industry conversations [03:19] Featuring insights from e-commerce and marketing leaders [04:15] Highlighting professional development and industry trends [06:17] Connecting digital marketing pros with industry insights [08:08] Identifying sessions and networking goals [00:39] Scheduling downtime to avoid burnout at events [11:06] Evolving with the industry through challenges and change Resources: Subscribe to Honest Ecommerce on Youtube Changing the Face of Retail Since 1999 etailwest.wbresearch.com/ Follow Leo Martinez linkedin.com/in/leucepe-alexander-m-1a712a14/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
313 | Building Confidence Through Authentic Clothing | with Vicky Pasche 22:06

7 weeks yang lalu22:06

22:06

As co-founder and CEO of Dapper Boi, Vicky Pasche has overcome significant challenges in the fashion industry, transforming a personal mission into a size-inclusive, all-gender apparel brand celebrated for its innovation and purpose. From its Kickstarter beginnings to national recognition on platforms like Shark Tank, CBS Morning News, and the OUT100 2023 list, Dapper Boi has become a seven-figure business driven by authenticity and confidence. Vicky brings expertise in community-building through creative marketing and navigating investment challenges, while her co-founder and wife, Charisse Pasche, focuses on developing inclusivity and purpose in every product. Together, they’ve crafted efficient pre-order strategies, expanded their Shopify-powered store, and built a loyal customer base inspired by shared values. With a vision to redefine fashion for every body type, Vicky’s story reflects resilience, innovation, and a commitment to inspiring others to embrace bold steps toward creating purpose-driven brands in a competitive landscape. In This Conversation We Discuss: [01:07] Intro [01:29] Understanding the value of aligned investors [02:37] Starting a brand to solve personal fashion challenges [04:07] Expanding from jeans to a full everyday wardrobe [05:10] Turning scrappy beginnings into a successful campaign [06:46] Building excitement with data-driven pre-order strategies [09:12] Episode sponsors: StoreTester and Intelligems [12:24] Simplifying pre-orders with a basic store setup [12:58] Transitioning from organic reach to expert ad management [13:34] Learning ROAS and profit strategies over time [14:19] Using pre-orders to streamline product launches [15:16] Sharing a purpose-driven vision with a mainstream audience [17:16] Balancing loyalty with new customer acquisition goals [17:48] Building authentic connections with aligned investors Resources: Subscribe to Honest Ecommerce on Youtube Clothes that fit you. Inside and out dapperboi.com/ Follow Vicky Pasche linkedin.com/in/vickypasche Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
312 | Maximizing ROI on Your Best Product | with Wes Horbatuck & Greg Orfe 36:53

8 weeks yang lalu36:53

36:53

Wes Horbatuck and Greg Orfe bring entrepreneurial passion and innovation to the world of watersport apparel and ecommerce. As founders, Wes and Greg have navigated the high barriers of entry in the apparel industry, scaling Driftline from concept to a Shark Tank-featured brand recognized in Forbes, Outside, and The Inertia. Wes brings expertise in guerrilla marketing and brand growth, while Greg specializes in operations and supply chain optimization, making them a dynamic duo in ecommerce innovation. With a commitment to helping athletes "meet their moment," they’ve crafted efficient ecommerce strategies, streamlined their Shopify-powered website, and built a brand focused on resilience, quality, and performance. Their story reflects a passion for innovation and entrepreneurship, inspiring others to take bold steps toward success in a competitive landscape. In This Conversation We Discuss: [00:39] Intro [01:23] Testing prototypes and validation [02:29] Realizing the product’s potential beyond surfing [03:57] Creating a product for the location [05:24] Dealing with manufacturing challenges [07:36] E-Commerce and website setup challenges [09:04] The market of the Two-in-One Short Concept [12:18] Turning an idea into protected innovation [14:02] Episode sponsors: StoreTester and Intelligems [18:52] Balancing organic sales with Shark Tank [20:41] Reflecting on the Shark Tank experience [25:48] Managing cash flow and spending Post-Shark Tank [27:14] Partnering with better manufacturers [31:15] Building trust with differing roles & perspectives [32:16] Choosing between product expansion & niche focus Resources: Subscribe to Honest Ecommerce on Youtube Men's wetsuit lined boardshorts driftline.co/ Follow Wes Horbatuck linkedin.com/in/wesley-horbatuck-6329a616 Follow Greg Orfe linkedin.com/in/gregorfe Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Simplecast Summary On this episode of Honest Ecommerce, we have Wes Horbatuck and Greg Orfe, founders of Driftline, a watersport apparel brand featured on Shark Tank that’s transforming performance wear with their patented wetsuit-lined boardshorts, Drifties™. We talk about the challenges of breaking into the apparel industry, Ecommerce strategies for driving website traffic, tips for streamlining your online store, and so much more!…

Honest Ecommerce

1
Bonus Episode: Ecommerce Edge: Resilient Growth and Authentic Branding with Kyle Hency 30:57

8 weeks yang lalu30:57

30:57

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands. Kyle’s experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization. With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today’s competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success. In This Conversation We Discuss: [00:40] Intro [01:19] Focusing on early internet innovations [03:23] Establishing values through collaborative processes [05:05] Focusing on why customers engage with your brand [06:40] Balancing innovation with retail fundamentals [08:40] Simplifying customer service with self-service tools [10:23] Expanding Loop's reach with new customers [11:38] Turning a problem into a new business opportunity [13:11] Moving from spreadsheets to systems [17:47] Overcoming ERP complexities with streamlined solutions [19:45] Tailoring solutions for Shopify-centric operations [21:59] Empowering teams with centralized data access [24:04] Helping early-stage brands with scalable systems [25:48] Partnering to simplify warehouse management systems [27:40] Preparing for challenges with a resilience-first mindset Resources: Subscribe to Honest Ecommerce on Youtube A unified, reliable retail OS gooddaysoftware.com/ Proper length men’s shorts & more chubbiesshorts.com/ Returns management for Ecommerce brands loopreturns.com/ Follow Kyle Hency linkedin.com/in/khency If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov 27:54

9 weeks yang lalu27:54

27:54

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce. A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business. In This Conversation We Discuss: [00:50] Intro [01:19] Evaluating if your business needs a refresh [02:45] Simplifying transitions with the right tools [04:01] Creating checklists for seamless projects [05:21] Streamlining operations with Shopify’s tools [06:43] Addressing website failures with solid solutions [07:23] Rebranding & redesigning during platform migration [08:57] Redesigning for better performance and results [11:19] Boosting efficiency with modern solutions [12:15] Auditing performance to fix slow-loading stores [14:08] Episode sponsors: StoreTester and Intelligems [17:20] Building high-converting landing pages [19:23] Improving conversions with flagship landing pages [20:56] Refining user experiences with detailed testing [21:41] Duplicating templates for faster scalability [22:41] Exploring advanced tools for scalability [24:07] Deciding if Shopify Plus is the right investment [25:10] Leveraging new customer accounts [26:10] Utilizing new features to stay competitive [26:44] Electric Eye diagnostics for better store insights Resources: Subscribe to Honest Ecommerce on Youtube Shopify expert design and development agency electriceye.io/ A brand studio where art meets commerce feel.studio/ Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/ Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
310 | Focus, Profit, and Long-Term Success | with Sean Agatep 30:45

10 weeks yang lalu30:45

30:45

Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA. In This Conversation We Discuss: [00:45] Intro [01:17] Chasing opportunities abroad after graduating [02:30] Navigating the challenges of crowdfunding campaigns [03:27] Diagnosing messaging from top campaigns [04:32] Leveraging early opportunities in crowdfunding [05:12] Owning the responsibility for product-market fit [06:11] Prioritizing proven experience over potential [07:35] Valuing brand reputation over chasing trends [09:25] Tinkering with Shopify from the very beginning [10:36] Expanding product lines with complementary items [11:15] Episode sponsors: StoreTester and Intelligems [14:29] Understanding the challenges of apparel & soft goods [15:47] Establishing your product's value before launching [16:20] Embracing the long route to perfecting new products [17:03] Recognizing different customer behaviors across products [18:01] Surveying customers to guide product expansion [19:04] Realizing that customer bases differ by product [20:00] Figuring out if new products fit your brand [20:53] Managing the shift from top-line to profit focus [22:51] Restructuring for lean growth and profitability [24:28] Operational strength through offshore hires [26:31] Rethinking outsourcing for quality and value [28:06] Value through global workforce opportunities [29:34] Exploring Vincero and Tidal’s offerings Resources: Subscribe to Honest Ecommerce on Youtube Timeless pieces, modern style, premium performance vincerocollective.com/ Follow Sean Agatep linkedin.com/in/sagatep/ Founder-led headhunting and staffing solutions hiretidal.com/ Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.