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Konten disediakan oleh Capitol Watch and Hartford Courant. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Capitol Watch and Hartford Courant atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Capitol Watch
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Konten disediakan oleh Capitol Watch and Hartford Courant. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Capitol Watch and Hartford Courant atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Podcast by Hartford Courant
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32 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2506842
Konten disediakan oleh Capitol Watch and Hartford Courant. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Capitol Watch and Hartford Courant atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Podcast by Hartford Courant
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continue reading
32 episode
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1 Two weeks before Connecticut’s 2020 legislative session begins, lawmakers are still debating tolls 18:12
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1 A new poll shows Connecticut residents favor Biden among Democratic presidential candidates 12:12
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1 The business entity tax vanished on Jan. 1, but you’ll have to pay more for dry cleaning and parking 22:44
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1 From Gov. Lamont's inauguration to pop-up newsroom events, here are our best podcast clips of 2019 25:28
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1 Billions of dollars from Washington are budgeted for Connecticut's defense industry. Here's why. 17:56
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Connecticut’s defense industry will likely receive a sizable chunk of the $738 billion defense spending bill winding its way through Congress, and that means high-paying jobs. Reporter Stephen Singer talks helicopters, jet engines and submarines on the latest Capitol Watch podcast.
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1 Gov. Ned Lamont wants a special session on tolls, restaurant wages and more. Here's what that means. 25:26
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Highway tolls, restaurant workers’ wages and more could be voted on in a special session between now and the end of December, if Gov. Ned Lamont gets his way. Lamont wants to convene a special legislative session on four contentious issues, and he believes he can go four for four. Capitol bureau chief Christopher Keating weighs in on the latest podcast.…
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1 After researching cool places to live, this young Connecticut resident is staying put 22:09
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Should I leave Connecticut? Should I stay in Connecticut? It's the conversation that never quits. Arianna Basche wrote her own take on it for the Courant's opinion pages a few weeks ago. On this week's Capitol Watch podcast, Basche and opinion editor Leslie Cory dive deeper into Basche's decision to stay put (for now) and what that means for her life and career going forward.…
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1 This Stamford teacher was bullied in middle school. Here's how she survived. 21:32
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October was anti-bullying month, but there's really no bad time to talk about the dangers of bullying. Stamford teacher Danielle Waring's life was forever changed by it. And when one of her tormentors later tried to apologize, Waring found it hard to forgive and forget. How would you respond? On the latest Capitol Watch podcast, opinion editor Leslie Cory explores that topic in a conversation with Waring, who reads an essay published in the Courant back in October.…
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