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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 31:22
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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Open House CRC Sermons
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Konten disediakan oleh Open House Christian Reformed Church. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Open House Christian Reformed Church atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Gospel-centred and biblically-focussed preaching grounded in reformed theology. Open House Christian Reformed Church is a vibrant church on the Gold Coast, Australia seeking to reach the world for Christ through expository preaching that seeks to maximise the truth of Scripture.
…
continue reading
653 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2509175
Konten disediakan oleh Open House Christian Reformed Church. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Open House Christian Reformed Church atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Gospel-centred and biblically-focussed preaching grounded in reformed theology. Open House Christian Reformed Church is a vibrant church on the Gold Coast, Australia seeking to reach the world for Christ through expository preaching that seeks to maximise the truth of Scripture.
…
continue reading
653 episode
Semua episode
×Speaker John Westendorp through Acts 4:18-20
Speaker Ben Fien through Psalm 23
Speaker Jordan Vincent through Ecclesiastes 3:1-17
Speaker Tony Van Drimmelen through Habakkuk 3:1-19
Speaker John Westendorp through Acts 3
Speaker Tony Van Drimmelen through Habakkuk2
Speaker Jed Saville through Genesis 11:27-12:3
Speaker Bill Berends through 1 Peter 2:13-3:7, Ephesians 5:21-6:9
Speaker Gerhard Oberholzer through Acts 2:1-41
Speaker John Westendorp through Psalm 24
Speaker Gerhard Oberholzer through Job 1:1-12, 2:11-13
Speaker Bill Berends through Matthew 21:43
Speaker Gerhard Oberholzer through Luke 10:38-42
Speaker John Westendorp through Acts 9:1-19
Speaker Jacob Greatbatch through Romans 6:1-14
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Open House CRC Sermons

Speaker Gerhard Oberholzer through Luke 24:1-12, 36-53
Speaker Gerhard Oberholzer through Luke 23:50-56
Speaker Josh Hartog through Acts 6 & 7
Speaker Ben Fien through Matthew 14:13-33
Speaker Phil Popping through Psalm 8
Speaker Jacob Greatbatch through John 3:1-16
Speaker Ross Patterson through John 12
Speaker Ben Ring through 1 Corinthians 10:14-11:1
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Open House CRC Sermons

Speaker Bill Berends through Romans 10:1-10
Speaker Jacob Greatbatch through Psalm 31
Speaker Tony Van Drimmelen through Habakkuk 1:1-17
Speaker Juhan Klooster through Psalm 1
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Open House CRC Sermons

Speaker Bill Berends through Romans 12:2
Speaker Jim De Witte through Jonah 1:17-2:10
Speaker KJ Tromp through Ephesians 1:1-6
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