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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

9 hari yang lalu27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Mercia Podcast

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Keeping you abreast with the latest developments in the accountancy profession.
https://linktr.ee/merciagroup

127 episode

#Trading #Business News #Business #News #Mercia Groups #Accounting #Tax #VAT #Mtd #Finance #Mercia #Anti-Money Laundering #Accountancy Cpd

Mercia Podcast

updated 14 hari yang lalu

Beranda serial•Feed

Keeping you abreast with the latest developments in the accountancy profession.
https://linktr.ee/merciagroup

127 episode

#Trading #Business News #Business #News #Mercia Groups #Accounting #Tax #VAT #Mtd #Finance #Mercia #Anti-Money Laundering #Accountancy Cpd

Semua episode

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Spring Statement - Making Tax Digital Consultation 3:10

14 hari yang lalu3:10

3:10

In the aftermath of the Spring Statement, a number of consultations have been released on the government website. Mark Morton delves into the Making Tax Digital Consultation and how this could potentially impact accountants over the next few years. For more information on this topic and more, please visit www.mercia-group.com for further details.…

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Spring Statement 2025 2:33

14 hari yang lalu2:33

2:33

In this short episode, join Mark Morton as he reflects on the Spring Statement delivered by Chancellor Rachel Reeves today (25 March 2025). Don't forget there is still time to order your Spring Statement Summary to easily communicate the key announcements to your clients. For more information on this topic and more, please visit www.mercia-group.com for further details.…

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Proposed changes to IHT from April 2027 5:53

23 hari yang lalu5:53

5:53

Mark Morton takes a look at the proposed IHT changes for pensions from April 2027. Communicate tax changes easily with expert content that makes a difference to your clients. Spring Statement - https://www.mercia-group.com/promote/all-promote-products/budget-and-tax-rates/spring-statement-2025/ Tax Cards - https://www.mercia-group.com/promote/all-promote-products/budget-and-tax-rates/tax-cards-and-rates/ For more information on this topic and more, please visit www.mercia-group.com for further details.…

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Changes to APR and BPR 5:52

4 weeks yang lalu5:52

5:52

Mark Morton takes a look at the current position on changes to APR and BPR. Communicate essential tax rates to your clients this spring with Mercia. Order personalised Tax Cards for your firm now . For more information on this topic and more, please visit www.mercia-group.com for further details.

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The FRC's market study on SMEs 35:56

5 weeks yang lalu35:56

35:56

Jenny Faulkner and Gemma Archer discuss the FRC's 2025 campaign to support UK SMEs and how the market study presents a once-in-a-lifetime opportunity for firms to have their say and impact the future of the audit profession from an SME perspective. For more information on this topic and more, please visit www.mercia-group.com for further details.…

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Possible changes to ISAs 4:46

5 weeks yang lalu4:46

4:46

Mark Morton takes a look at possible changes to ISAs in the run-up to the Spring Statement. Order your Spring Communication essentials and communicate tax updates to your clients with ease. For more information on this topic and more, please visit www.mercia-group.com for further details.

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A Review of Issues Relating to Employment Status 4:09

6 weeks yang lalu4:09

4:09

Mark Morton reviews the recent issues relating to employment status ahead of our Spring Tax Update courses. For more information on this topic and more, please visit www.mercia-group.com for further details.

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Consequences of Increasing Employers' NIC 4:11

6 weeks yang lalu4:11

4:11

Communicate essential tax updates to your clients with Mercia this spring. Click Spring Statement and Tax Cards for more information. For more information on this topic and more, please visit www.mercia-group.com for further details.

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A Look at Recent Issues Relating to Travel and Subsistence 6:55

7 weeks yang lalu6:55

6:55

Mark Morton discusses the recent issues relating to travel and subsistence ahead of our Tax Update courses this Spring. For more information on this topic and more, please visit www.mercia-group.com for further details.

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Charity VAT: Are some small charities overclaiming? 5:00

8 weeks yang lalu5:00

5:00

James Hurst explores HMRC’s recent communication to smaller charities regarding VAT claims. Are some organisations inadvertently claiming too much? With real-life case studies and tribunal cases, James will break down these issues at the upcoming Mercia Charities Conference. Book your place today For more information on this topic and more, please visit www.mercia-group.com for further details.…

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A Review of Recent Issues Affecting State Pensions 7:13

8 weeks yang lalu7:13

7:13

Mark Morton discusses the recent issues affecting state pensions, ahead of our Spring Tax Update courses starting in March 2025. For more information on this topic and more, please visit www.mercia-group.com for further details.

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A Review of Recent Developments in R&D 4:54

9 weeks yang lalu4:54

4:54

Mark Morton discusses the recent developments in R&D, ahead of our Tax Update and R&D courses this Spring. URLS for further information: Tax Update - What's New for Spring 2025 Research and Development - The Definitive Guide For more information on this topic and more, please visit www.mercia-group.com for further details.…

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AI and Cybersecurity 8:23

9 weeks yang lalu8:23

8:23

Helen Knight examines some of the risks of technology recently covered in the media and some of the opportunities AI can provide. For more information on this topic and more, please visit www.mercia-group.com for further details.

44 weeks yang lalu15:21

15:21

In this episode, Louise Connor highlights the evolution of workplace wellbeing, defines its key components, and provides practical strategies for managing pressure and stress. Discover insights on fostering a supportive work culture and maintaining a healthy, productive environment. For more information on this topic and more, please visit www.mercia-group.com for further details.…

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