CIM Marketing podcast

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Konten disediakan oleh CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh CIM Marketing Podcast and CIM | The Chartered Institute of Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Head Start: Embracing the Journey

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Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:02

5 hari yang lalu35:02

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The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…

CIM Marketing Podcast

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The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.

108 episode

#Business #CIM | The Chartered Institute of Marketing #Digital Marketing #Strategy #Marketing #CIM Marketing #Marketing Strategies #Advertising #News #Social Media Strategies

CIM Marketing Podcast

21 subscribers

updated 5 hari yang lalu

Beranda serial•Feed

108 episode

#Business #CIM | The Chartered Institute of Marketing #Digital Marketing #Strategy #Marketing #CIM Marketing #Marketing Strategies #Advertising #News #Social Media Strategies

Semua episode

CIM Marketing Podcast

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Are CMOs set up to fail? 38:08

5 hari yang lalu38:08

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In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre. Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos. This podcast will: Reveal why CMOs struggle to secure a seat at the top table Show why marketers must be strategists as well as storytellers Explore the key tips for bring marketing to the heart of the company Listen now to find out more. Gain even more insights into marketing topics on the CIM Content hub now.…

CIM Marketing Podcast

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SNEAK PEEK: Are CMOs set up to fail? 1:01

9 hari yang lalu1:01

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In our upcoming episode coming on Tuesday 20th May , our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre. Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.…

CIM Marketing Podcast

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Episode 106: Catalyst preview: Marketing’s professionalism problem 43:27

5 weeks yang lalu43:27

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Tune in for a sneak peek at the latest edition of Catalyst magazine , a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst , alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Discover key insights from the recent CIM study, originally featured in our "Big Conversation," and learn actionable strategies for marketers to elevate the profession's reputation. Plus, get a sneak peek at the exclusive content in the latest issue of Catalyst where we cover everything from navigating cookie compliance to the intricacies of pharmaceutical marketing. Don't miss our inspiring profile on Simon Gunning, CEO of CALM, whose remarkable career journey from music management and BBC executive roles to leading a digital ad agency – highlights the power of partnerships and creativity in driving cultural change. This podcast will: Preview the new issue of Catalyst magazine Explore why marketing is facing a professionalism crisis Show why innovation in marketing is a risky business…

CIM Marketing Podcast

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Episode 105: World Book Day special 37:32

11 weeks yang lalu37:32

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Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book. Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process. Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge. This podcast will: Show how great ideas can become great marketing books Reveal marketing authors’ tips for writing your own book Highlight recommended reads from expert marketing writers…

CIM Marketing Podcast

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Episode 104: WFH, RTO and talent trends 35:25

14 weeks yang lalu35:25

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This podcast will: Ask whether the return-to-office trend is a short-term blip Show how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution

CIM Marketing Podcast

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Episode 103: How AI can supercharge your 2025 37:10

16 weeks yang lalu37:10

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AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption. This podcast will: • Show how AI can eliminate mundane tasks and save time and money • Explore how AI adoption can unleash marketers’ creativity • Reveal why young marketers are driving AI change in marketing This episode features: Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM…

CIM Marketing Podcast

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Episode 102: How to gain customers’ trust 33:42

24 weeks yang lalu33:42

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This podcast will: • Explore the factors that foster trust with your customers • Show why brands use Christmas to gain trust throughout the year • Reveal the trade secrets of building brand loyalty in your company Featuring Alicia Skubick, chief customer officer, Trustpilot.

CIM Marketing Podcast

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Episode 101: The new secrets of LinkedIn success 35:04

28 weeks yang lalu35:04

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The new secrets of LinkedIn success This podcast will: Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate posts

CIM Marketing Podcast

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Episode 100: TV isn’t going anywhere – it’s going everywhere 50:32

32 weeks yang lalu50:32

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100th Birthday Special: ITV special guest star This podcast will: Explore how consumer habits in TV viewing are changing Show how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activities

CIM Marketing Podcast

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Episode 99: Charity, social marketing and change 38:47

38 weeks yang lalu38:47

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International Day of Charity special This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can engage the public as active partners Reveal the three principles of participatory organisations

CIM Marketing Podcast

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Episode 98: Hot holiday reads 39:22

43 weeks yang lalu39:22

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CIM summer book club This podcast will: • Explore three great books for marketers to read on holiday • Show how marketers can gain insights and ideas from summer reading • Discuss the psychology of marketing and advertising

CIM Marketing Podcast

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Episode 97: The truth about AI 36:58

45 weeks yang lalu36:58

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Responsible marketing in an AI age This podcast will: • Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them • Ask how AI will change the roles of marketers *This show was recorded before the UK General Election

CIM Marketing Podcast

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Episode 96: Social – not just a pretty Sales 36:46

47 weeks yang lalu36:46

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Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social content

CIM Marketing Podcast

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Episode 95: Snapchat special – brand partnerships for a sporting summer 29:41

49 weeks yang lalu29:41

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What makes a great brand partnership? This podcast will: • Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience • Outline the challenges of sports partnerships and how to overcome them

CIM Marketing Podcast

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Episode 94: Driving digital with the personal touch 34:19

51 weeks yang lalu34:19

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The secrets of digitising human This podcast will: • Disclose the key tips to marketing a traditional business through digital • Explore why retaining personality and humanity is key to great marketing • Reveal how to scoop a CIM Global Marketing Excellence Award

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