The Rothman PPC Podcast: Google Ads And Your Business podcast

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The Big Pitch with Jimmy Carr

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Phil Wang Pitches Psychological Thriller Starring WHO?! 25:00

3 hari yang lalu25:00

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25:00

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

The Rothman PPC Podcast: Google Ads and Your Business

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Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.

18 episode

#Entrepreneur #Business #Marketing #Jason Rothman

The Rothman PPC Podcast: Google Ads and Your Business

updated sekitar setahun yang lalu

Beranda serial•Feed

18 episode

#Entrepreneur #Business #Marketing #Jason Rothman

Semua episode

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018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It 18:03

1 year yang lalu18:03

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Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity. Join Jason for a journey into the heart of Google Ads' responsive search ads, where he'll explore the delicate dance between advertiser controlled headline and description placement versus the unpinned machine-tailored configurations (aka responsiveness). We'll cover the one time where it can make sense to use pinning and why most of the time it's so critical to let go, allowing machine learning to conjure up the most compelling ad combinations for the search user. This deep dive isn't just about pinning—it's about understanding how to maximize the powerful tools at your disposal in Google Ads for the most effective ad performance. Stay tuned, and by the end of this episode, you'll understand how a PPC expert makes informed decisions about pinning and you'll be that much closer to wielding the full potential of responsive search ads to captivate and convert your audience. To Pin, Or Not To Pin? - https://rothmanppc.substack.com/p/to-pin-or-not-to-pin Follow Jason - https://twitter.com/rothmanppc Contact Jason - https://rothmanppc.com/contact/…

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017: Check Your Conversion Status 16:13

2 years yang lalu16:13

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On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions. Thanks for listening and sharing the show. Contact Jason - https://rothmanppc.com/contact/…

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016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns) 20:31

2 years yang lalu20:31

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11 ways to improve your ad copy in Google Ads search campaigns: Experiment Undeniable ad copy Ads Organic Social Website Help docs Customer's shoes Test themed responsive ads Balance human and machine The data (whole account) Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc…

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015: The Easy Formula For Google Ads Ad Copy Success 14:30

3 years yang lalu14:30

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My easy formula for amazing Google Ads ad copy that generates leads and sales: 1. Catch their attention 2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offer Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc

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014: How To Deal With The Ramp Up Period In Google Ads 22:35

3 years yang lalu22:35

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The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period. Contact Jason - https://rothmanppc.com/contact/ Follow Jason on Twitter - https://twitter.com/rothmanppc

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013: The Decision You Have To Make About Updated Phrase Match Keywords 31:24

3 years yang lalu31:24

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Updated phrase match is a really big deal. Why the anger? The decision you have to make. Did you forget who the boss is? About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719 Contact Jason - https://rothmanppc.com/ Newsletter - https://rothmanppc.substack.com/ LinkedIn - https://www.linkedin.com/in/rothmanppc/ Twitter - https://twitter.com/rothmanppc Facebook - https://www.facebook.com/rothmanppc/ Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf…

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012: Broad Match Has Changed! 30:27

4 years yang lalu30:27

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Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management. Thanks for listening and enjoy the episode! About keyword matching options - https://support.google.com/google-ads/answer/7478529 Contact Jason - https://rothmanppc.com/…

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011: Three Ways To Lower Your Bounce Rate in Google Ads 23:16

4 years yang lalu23:16

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In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…

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010: 4 Ways You Can Improve Your Google Ads Management In 2021 21:24

4 years yang lalu21:24

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Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…

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009: A Weird Secret About Google Ads Management 17:29

5 years yang lalu17:29

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There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish. Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…

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008: Are you going to cry about search terms? 25:38

5 years yang lalu25:38

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Here are some ways to handle losing some of the search terms data we're all used to. No need to cry. Thanks for listening. Say hi - https://twitter.com/rothmanppc

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007: Danger, Careful With Comparisons 24:41

5 years yang lalu24:41

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Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions. Thanks for listening, please share and leave us a rating and review. Follow Jason on Twitter - https://twitter.com/rothmanppc Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…

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006: The Secret To Social Proof 21:55

5 years yang lalu21:55

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Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase. No ads shown for 'Google Ads Agency' keywords anymore - https://support.google.com/google-ads/thread/65248999 Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/ Follow Jason - https://twitter.com/rothmanppc…

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005: Solve All Your Conversion Problems With The Segment Button 32:03

5 years yang lalu32:03

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The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment button helps him solve. Thanks for listening! Please leave the show a rating or review because it helps grow the show. Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/ Follow Jason - https://twitter.com/rothmanppc…

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004: There Are Three Types Of Keywords In Google Ads 28:14

5 years yang lalu28:14

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This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410 Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/ Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8 Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…

The Rothman PPC Podcast: Google Ads and Your Business

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003: You Shouldn't Have Turned Off Your Ads 27:57

5 years yang lalu27:57

27:57

Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn. Thanks for listening, we hope this episode improves your PPC knowledge. Please share the show with friends and colleagues. Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/ Follow Jason on Twitter - https://twitter.com/rothmanppc…

The Rothman PPC Podcast: Google Ads and Your Business

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002: A Major Decision Search Advertisers Must Make During A Time Like This 35:07

5 years yang lalu35:07

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When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…

The Rothman PPC Podcast: Google Ads and Your Business

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001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature) 33:47

5 years yang lalu33:47

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Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/…

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