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Konten disediakan oleh Angus Wallace. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Angus Wallace atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The WW2 Podcast
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Konten disediakan oleh Angus Wallace. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Angus Wallace atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
A military history podcast that looks at all aspects of WWII. With WW2 slipping from living memory I aim to look at different historical aspects of the Second World War.
…
continue reading
256 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2865255
Konten disediakan oleh Angus Wallace. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Angus Wallace atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
A military history podcast that looks at all aspects of WWII. With WW2 slipping from living memory I aim to look at different historical aspects of the Second World War.
…
continue reading
256 episode
Semua episode
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The WW2 Podcast
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Alone, unprepared, and weak—these are the words often used to describe Britain's position in 1940, a narrative that has persisted since the end of World War II. But is that the whole truth? The reality might surprise you. In this episode, we uncover the fascinating story of Britain’s secret defences during the dark days of 1940. Joining me is Andrew Chatterton, author of Fortress Britain 1940: Britain's Unsung and Secret Defences on Land, Sea, and in the Air . We delve into the vital yet often-overlooked roles played by the Pillboxes, the Home Guard, auxiliary units, and other covert organisations in preparing to resist invasion. patreon.com/ww2podcast…
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1 252 - Canadian Airmen in the Battle of Britain 47:40
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In 1940, for 113 harrowing days, Nazi Germany’s Luftwaffe unleashed relentless attacks on Great Britain, aiming to secure an early victory in World War II. The defence of southern England fell to the brave pilots of the Royal Air Force, joined in their hour of need by over 100 Canadian airmen. These men, hailing from all walks of life—some from prominent families, others fresh off the farm—served with distinction in 47 different Battle of Britain squadrons. In this episode, Ted Barris, author of Battle of Britain: Canadian Airmen in their Finest Hour , joins me to explore their incredible contributions during this pivotal chapter of the war. patreon.com/ww2podcast…
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In 1939, incredibly, the British Army still fielded cavalry units that had yet to be mechanised, relying on horses as they prepared for war. When conflict broke out, these regiments—many of them Territorial Army Yeomanry units—were mobilised, with horses being requisitioned to meet the demand. By 1940, the 1st British Cavalry Division was deployed to the Middle East, where they would play a significant role in Operation Exporter , the Allied invasion of Vichy-controlled Syria. Today, I’m joined by Jonathan Washington, author of Fighting Vichy from Horseback: British Mounted Cavalry in Action, Syria 1941 , to explore this fascinating chapter of military history. patreon.com/ww2podcast…
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During the Second World War, the Home Intelligence Unit—a branch of the Ministry of Information—was tasked with monitoring public attitudes on the home front. They compiled confidential reports on the state of popular morale, which were circulated among decision-makers in Whitehall. These reports offer a fascinating insight into how ordinary people coped with the stresses of wartime life, their hopes for victory, and their fears about what the post-war world might bring. Joining me today is Jeremy Crang, Professor of Modern British History at the University of Edinburgh. Together with his late colleague, Paul Addison, Jeremy has edited three volumes of these reports ( Our People's War , The Spirit of the Blitz and Listening to Britain ), bringing to light the voices and concerns of wartime Britain. patreon.com/ww2podcast…
Today, I’m joined by Peter Zablocki , a professor at Caldwell University, host of the History Shorts podcast, and author of The Death of General Sikorski . I was introduced to Peter after I recorded the episode looking at the death of Sikorski with Chris Wroblewski. Chatting I discovered Peter had researched and written about an entirely different but fascinating subject: Private Snafu (you can read it here ). For those unfamiliar, Private Snafu was the star of a series of black-and-white animated shorts produced between 1943 and 1945. These instructional films, aimed at U.S. servicemen, combined irony and humour with serious messages. Amazingly, they were produced by Frank Capra (It’s a Wonderful Life), written by Theodor Geisel (Dr. Seuss), and voiced by Mel Blanc, the legendary voice behind Bugs Bunny. Despite their playful tone, the films served a crucial role in military training and morale during the war. patreon.com/ww2podcast…
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1 248 - Patton and the Battle of the Bulge 52:17
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In this episode, I’m joined by acclaimed historian and bestselling author Alex Kershaw to explore one of the most pivotal moments of the Second World War: the Battle of the Bulge. This December marks the 80th anniversary of the battle, a critical turning point where General George S. Patton’s bold leadership and daring actions—most famously the dramatic relief of Bastogne—helped shift the tide in favour of the Allies. Alex joins me to share fascinating insights from his latest book, Patton’s Prayer , a powerful exploration of the faith, determination, and sheer grit that defined one of America’s most legendary generals. patreon.com/ww2podcast…
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1 247 - The Mysterious Death of Wladyslaw Sikorski 41:43
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In this episode, we are uncovering one of the great enigmas of the war: the tragic death of General Władysław Sikorski. Sikorski was a towering figure in the Polish government-in-exile, a man who held together the hopes of a nation during its darkest days. His sudden death in 1943, when his Liberator aircraft crashed into the sea near Gibraltar, shocked the world and raised a swirl of questions that linger to this day. Was it an accident? Sabotage? Or something more sinister? To help unravel this mystery, I’m joined by Chris Wroblewski, author of Sabotage!: An In-Depth Investigation of the 1943 Liberator Crash that Killed Polish General Sikorski . Chris has worked alongside WWII Air Crash Detectives ' Garth Barnard to shed new light on this controversial event. Together, they’ve pieced together a gripping tale of conspiracy, wartime politics, and investigative research. patreon.com/ww2podcast…
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1 246 - Frederick Rutland: The Double-Agent War Who Helped Japan 38:36
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In this episode, Ronald Drabkin joins me to uncover the fascinating yet complex story of Frederick Rutland, a First World War hero with a unique story. Known as “Rutland of Jutland” for his bravery as an aviator in WWI, Rutland's career took an unexpected turn in the interwar years as he became a spy for Japan. This is a gripping tale of loyalty, intrigue, and a man who found himself on both sides of history. Ronald is the author of ' Beverly Hills Spy: The Double-Agent War Hero Who Helped Japan Attack Pearl Harbor ' patreon.com/ww2podcast…
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In this episode, historian Taylor Downing joins me to explore the remarkable work of reconnaissance pilots and photo interpreters during the Second World War. These daring aviators flew perilous missions over Occupied Europe, risking life and limb to capture the detailed aerial photographs crucial to the Allied war effort. But capturing the images was only half the story. On the ground, a team of brilliant and inventive photo interpreters worked tirelessly, pioneering a completely new science to decode these pictures. From developing 3D photography techniques to uncovering enemy positions and movements, their work provided invaluable intelligence that shaped the course of the war. Taylor is the author of ' Spies In The Sky: The Secret Battle for Aerial Intelligence during World War II ', and if you cast your mind back, he joined me in episode 226 to discuss allied deception plans for D-Day . patreon.com/ww2podcast…
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1 244 - Harold Alexander and the road to Supreme Command 57:47
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For this episode, I'm joined by Matthew Hough, and we discuss Harold Alexander and his road to supreme command in the Mediterranean Theatre. Matthew is a postgraduate researcher at the University of Leeds whose research examines Alexander and ideas about Supreme Command in the Mediterranean Theatre toward the end of the war. patreon.com/ww2podcast…
Borneo, the third-largest island in the world, held immense strategic value during WWII and quickly became a top priority for Japanese control. With its vast reserves of oil and rubber, the island was essential for fueling the Japanese war effort. But Borneo would also become a tragic battleground, claiming the lives of countless prisoners of war, internees, locals, and even Japanese forces. Joining me today is John Tulloch. John served with the Royal New Zealand Artillery before transferring to the British Royal Artillery, gaining experience across the globe and instructing on the British Army’s Jungle Warfare course. He is also the author of The Borneo Graveyard, 1941-45 , which tells the story of Borneo’s occupation and the deployment—and eventual capture—of five Royal Artillery air defence sections sent to Southeast Asia. To order your copy The Borneo Graveyard, 1941-45, email johnsmtulloch@gmail.com . patreon.com/ww2podcast…
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1 242 - The Good Allies: Canada and the USA 40:58
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When World War II began in 1939, it sparked a deadly conflict between the Axis and Allies, while also creating tense negotiations among the Allies. Diplomacy, military power, and economic decisions determined the fate of nations. In North America, the U.S. and Canada worked to build a military alliance to protect their coasts from German U-boats and the threat of Japanese invasion. Their economies became intertwined to supply weapons for Britain and other allies, and defending North America was crucial before sending forces abroad. Joining me is Tim Cook. Tim is the Chief Historian and Director of Research at the Canadian War Museum. He has penned numerous bestselling books which have won multiple awards. His latest being The Good Allies: How Canada and the United States Fought Together to Defeat Fascism During the Second World War . patreon.com/ww2podcast…
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During the Second World War, the people of Leningrad endured a brutal 900-day siege, facing relentless bombing, shelling, and starvation. In early 1943, the Red Army broke through the blockade, marking a crucial turning point. Despite setbacks, the Soviet forces and civilians held firm, and by late 1943, the Germans, weakened by harsh conditions, began to retreat. In episode 202, we discussed the siege up until 1942. I'm joined once more by Prit Butar to pick up the story of the siege being lifted, which is covered in his latest book ' Hero City: Leningrad 1943–44 ' patreon.com/ww2podcast…
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In April 1942, the Imperial Japanese Navy's Combined Fleet was at the height of its power, having delivered a crushing blow to the US Navy at Pearl Harbor just months earlier. This fleet spearheaded Japan's aggressive expansion through Southeast Asia and unleashed havoc across the South Pacific. However, the tides of war were soon to change. By June 1942, the US Navy achieved a decisive victory over this formidable force at the Battle of Midway, shifting the strategic momentum in the Pacific Theater to the Allies. Midway stands as the most renowned naval battle of the Pacific War and one of the most storied in military history. The traditional narrative, shaped immediately after the conflict and enduring to this day, portrays an outnumbered American fleet snatching victory against overwhelming odds. While this depiction has become deeply ingrained, it oversimplifies the true nature of the battle. Joining me is Pacific War expert Mark Stille, whose new book is Midway: The Pacific War’s Most Famous Battle , where he contends that a Japanese defeat was not only possible but likely. This perspective redefines the engagement not as a miraculous American triumph or a mere stroke of luck but as a complex confrontation where the factors at play heavily favoured the United States. Support the podcast: patreon.com/ww2podcast…
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Released in 1977, A Bridge Too Far stands as the last grand-scale WWII film produced by the Hollywood studio system. The film ambitiously sought to bring to life Operation Market-Garden , the bold but ultimately doomed Allied campaign of September 1944, culminating in the failed attempt to capture the Arnhem bridge. Producer Joseph E. Levine gathered an incredible ensemble cast, featuring legends like Anthony Hopkins, Robert Redford, Sean Connery, James Caan, Michael Caine, Elliott Gould, Dirk Bogarde, and Laurence Olivier. The movie was shot on location in Holland, with the town of Deventer doubling as Arnhem to recreate the intense and chaotic battle scenes. In this episode of the WW2 Podcast, I’m joined by Simon Lewis, author of Making 'A Bridge Too Far.' patreon.com/ww2podcast…
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