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Konten disediakan oleh 12tone & Polyphonic. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh 12tone & Polyphonic atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ghost Notes
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Konten disediakan oleh 12tone & Polyphonic. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh 12tone & Polyphonic atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
It's a podcast about music? By the creators of 12tone and Polyphonic.
76 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2883613
Konten disediakan oleh 12tone & Polyphonic. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh 12tone & Polyphonic atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
It's a podcast about music? By the creators of 12tone and Polyphonic.
76 episode
Semua episode
×Cory and Noah discuss the long-await conclusion of Cory's third-album experiment, including lessons learned and some of the unexpected highlights. (Plus why it took so much longer than expected...) Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://bsky.app/profile/12tone.nebula.tv https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah discuss what makes the music of Christmas so unique, and how our relationships to it have changed over the years. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://bsky.app/profile/12tone.nebula.tv https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Ghost Notes
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1 Ghost Notes and Friends: MegaThem 1:26:11
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Cory and Noah are joined by Will from Maggie Mae Fish to discuss their fascination with noise music, as well as the broader concept of noise in music, and it only took us one try to record this episode. Check out Ghost Notes on Nebula, where you can hear the new episodes a month early: https://nebula.tv/ghost-notes 12tone https://bsky.app/profile/12tone.nebula.tv https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic Will's stuff: https://bsky.app/profile/megathem.bsky.social https://www.youtube.com/@MaggieMaeFish See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah discuss what makes a guitar solo and what makes the guitar so perfect as a solo instrument in the first place. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://bsky.app/profile/12tone.nebula.tv https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah discuss the complicated world of genre revival scenes, from the folk revival of the '60s to the swing revival of the '90s to... well, to whatever's coming next. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://bsky.app/profile/12tone.nebula.tv https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Ghost Notes
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1 Ghost Notes and Friends: It's Boundo 1:14:59
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Cory and Noah are joined by Boundo to discuss all the various ways that people discover new music, to consider the pros and cons of different approaches, and to ramble about why that's a good thing in the first place. Check out Ghost Notes on Nebula, where you can hear the new episodes a month early: https://nebula.tv/ghost-notes 12tone https://bsky.app/profile/12tone.nebula.tv https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic It's Boundo https://www.youtube.com/@itsboundo. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah explore the surprisingly rich history of music videos made before the MTV era and ask what a music video even is. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah dive into one of their favorite topics, the genre of Classic Rock, and ask what it means for rock to count as "classic" in the first place. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Ghost Notes
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1 Ghost Notes and Friends: Her Music Academia 1:24:16
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Cory and Noah are joined by Lydia Bangura of Her Music Academia to talk all about the complicated world of music academia and the strengths and weaknesses of moving those discussions to more public platforms. (like this one!) Check out Ghost Notes on Nebula, where you can hear the new episodes a month early: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic Her Music Academia: https://www.hermusicacademia.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah finally resolve their bitter dispute about the death of genre by diving deep into the question of what genres are actually for. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah discuss the cultural phenomenon of new album drops, the excitement of collectively experiencing a new work of art, and also get sidetracked about the new Billie Eilish album a bunch. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Ghost Notes
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1 Ghost Notes and Friends: Jessie Gender 1:12:46
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Cory and Noah are joined by Jessie Gender to talk about the complex process of scoring a film, drawing from Jessie's recent experience making her own directorial debut! Check out Ghost Notes on Nebula, where you can hear the new episodes a month early: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic Jessie Gender: https://www.youtube.com/@JessieGender1 https://nebula.tv/jessiegender See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah talk about the effect album artwork has on the music it represents, as well as the role of packaging in the experience of art. Plus they list a bunch of cool album covers, so that's fun. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Cory and Noah talk about playing games with your listening habits, including Cory's recent experiment with only listening to third albums, and what you can gain from adding restrictions to your musical experiences. Hear new episodes a month early on Nebula: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Ghost Notes
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1 Ghost Notes and Friends: Century of Song 50:01
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Cory and Noah are joined by a mysterious author to announce a new and exciting book project about the history of American popular music. Check out Ghost Notes on Nebula, where you can hear the new episodes a month early: https://nebula.tv/ghost-notes 12tone https://twitter.com/12tonevideos https://nebula.app/12tone https://www.youtube.com/c/12tonevideos https://www.patreon.com/12tonevideos Polyphonic https://twitter.com/WatchPolyphonic https://nebula.app/polyphonic https://www.youtube.com/c/Polyphonic https://www.patreon.com/polyphonic Barnes and Noble: https://www.barnesandnoble.com/w/century-of-song-noah-lefevre/1145020557?ean=9798890031235 Blackwells: https://blackwells.co.uk/bookshop/product/9798890031235 Indie Bound: https://bookshop.org/p/books/century-of-song-the-most-important-music-of-the-last-100-years-noah-lefevre/20973989?ean=9798890031235 Amazon: https://www.amazon.com/Century-Song-Songs-Shaped-American/dp/B0CLTPTXZL/ref=tmm_hrd_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.GmfMOtSbXGWZg9SVsfLt4w.mdFf7ZOxmRWExprIn8biaM4Pj4BmcAyDtR1V0nBlcS8&qid=1710179613&sr=1-1 Amazon CA: https://www.amazon.ca/Century-Song-Important-Music-Years/dp/B0CLTPTXZL/ref=sr_1_1?crid=32LY5YN8H5PR7&dib=eyJ2IjoiMSJ9.GmfMOtSbXGWZg9SVsfLt4w.ihn6fa-9IspGp5P71tClne1x_LJeD_WveU6zKCxXlOs&dib_tag=se&keywords=9798890031235&qid=1710179600&sprefix=9798890031235%2Caps%2C56&sr=8-1 Amazon UK: https://www.amazon.co.uk/Century-Song-Songs-Shaped-American/dp/B0CLTPTXZL/ref=tmm_hrd_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.GmfMOtSbXGWZg9SVsfLt4w.pUOO5G50oh-LnjBzcYZrMZ0V50y9HjwdLbxb8ALKmjY&qid=1710179587&sr=8-1 Books-A-Million: https://www.booksamillion.com/p/Century-Song/Noah-LeFevre/9798890031235?id=9047423686035 Books Inc.: https://www.booksinc.net/book/9798890031235 Chapters: https://www.indigo.ca/en-ca/century-of-song-the-most-important-music-of-the-last-100-years/9798890031235.html?searchType=products&searchTerm=noah%20lefev&relatedTerms=noah%20lefevre See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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