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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Recovering Filipino
Tandai semua (belum/sudah) diputar ...
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Konten disediakan oleh CBC. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh CBC atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Host Jim Agapito is a "bad Filipino." The Filipino-Canadian filmmaker can't speak Tagalog and is stumped by some of the things Filipinos do and believe. Join Jim on this enlightening, joyful, and surprising 10-episode mission to recover his culture.
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continue reading
12 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2997307
Konten disediakan oleh CBC. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh CBC atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Host Jim Agapito is a "bad Filipino." The Filipino-Canadian filmmaker can't speak Tagalog and is stumped by some of the things Filipinos do and believe. Join Jim on this enlightening, joyful, and surprising 10-episode mission to recover his culture.
…
continue reading
12 episode
Semua episode
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Recovering Filipino
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1 Why is my tita wishing me Merry Christmas in August? 49:10
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Jim finds out why Christmas is such a big deal in Filipino culture, and why the festive season kicks off before summer ends. Jim will try to crack this yuletide mystery with the help of his guide to all things pinoy - his mom Yolanda.
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Recovering Filipino
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Jim’s family history is the quintessential immigration story of hard work, sacrifice, and some heartache. Jim’s mission to recover his Filipino identity comes full circle in a call with his lola in the Philippines. Did he finally make his grandma proud?
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Recovering Filipino
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1 How is Filipino life like a boxing match? 27:30
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Manny Pacquiao is the pride of the Philippines. He rose from poverty to become, arguably, the greatest boxer of all time. How did an ‘underdog’ mentality fuel the nation’s boxing supremacy? Jim gets into the ring to reveal how boxing changed his life.
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Recovering Filipino
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Karaoke is often considered the Philippines' national pastime, but, as Jim learns, it’s not always a recipe for good times. What one karaoke song has brought singers to fisticuffs, and worse? Meet a singer whose karaoke performances led her to Broadway.
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Recovering Filipino
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Jim gets real about Filipino rites of passage. It’s tuli (male circumcision) vs debut (a mega-party for girls). Jim's dad shares his "old school" tuli experience; Jim discovers a toxic masculinity connection; and relives his cousin Jerilyn's epic debut.
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Recovering Filipino
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1 Why does mom keep giving me packets of rice and salt? 27:52
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Filipinos take their superstitions seriously. But why? Jim taps his fellow pinoys for their superstition stories. He discovers how Catholicism and folklore intersect. And Jim’s mom lives up to her title as the family’s reigning superstition queen.
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Recovering Filipino
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1 Why do they always give me leftovers? 27:41
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Filipino feasts are legendary. No special occasion necessary. The spreads are epic and no one goes home empty-handed. But as Jim finds out there’s more to it than just hospitality. He also recounts his own saga with near starvation.
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Recovering Filipino
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1 Do we really need to finish the bottle? 28:09
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Jim dips into his own family lore to understand the Tagay ritual - taking shots until the bottle is empty. Meet a mixologist infusing Filipino flair into cocktail culture. And Jim has an overdue conversation with his mom about his struggles with alcohol.
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Recovering Filipino
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1 Where are all the vegetarian Filipinos? 27:35
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For one decade, Jim was a very bad Filipino, aka a vegetarian. His lola wasn’t proud. Jim discovers the Hobbit connection and makes a meat revelation. He navigates modern Filipino cuisine with Jeremy Senaris, of Master Chef Canada fame.
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Recovering Filipino
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1 Fried chicken and spaghetti. How is this a Filipino love story? 26:59
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Jim isn’t a big fan of Filipino food, especially sweet spaghetti. Jim digs into the yuck and yum of Filipino cuisine with the help of expert Patricio Abinales; delves into his relationship with a popular bee; and gives a hated dish one more try.
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Recovering Filipino
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1 Why are my titas fighting over basketball? 28:21
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Jim grew up playing basketball. He grew out of that passion, but his Filipino friends and family haven't. Why does the sport get his aunts (titas) yelling and flashing fists? Jim discovers the surprising origin of this love affair with basketball.
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Recovering Filipino
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1 Recovering Filipino — What does that even mean? 2:22
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Meet Jim Agapito. When his lola (grandma) called him a "bad Filipino," Jim realized she had a point. Now Jim's on a mission to recover his culture one conversation at a time. His mom Yolanda is his unofficial guide and chief lumpia maker.
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