Growth Sessions: ECommerce Advertising podcast

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Science Will Win

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Part 1 — The Case of the Missing Vaccine 48:45

9 hari yang lalu48:45

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48:45

Medical advancements don’t just spring up—they happen by building on decades of previous discoveries. Today, one of these advancements might be on the verge of another breakthrough. But what had to happen first for it to exist? In this episode, co-hosts Dr. Raven Baxter and Dr. Ronald Gamble explore how a vaccine candidate for a deadly, once-mysterious bacterial disease came to be. The story takes them from one doctor’s groundbreaking connection in the 70s, all the way to a real lab where vaccines are being developed today. Featured Guests : – Carol Baker, Pediatric Infectious Disease Specialist – Isis Kanevsky, Senior Director, Vaccines, Pfizer – Ksenia Krylova, Senior Director, Vaccines, Pfizer Dive into the episode here : 02:54 - Getting into the problem 05:11 - The basics of immunity and vaccine science 09:32 - What is a conjugate vaccine? 14:44 - Group B Strep: A case study 22:23 - Talking to a GBS pioneer 31:40 - A trip to the lab 43:08 - What's next, and closing thoughts Season 5 of Science Will Win is created by Pfizer and hosted by Dr. Raven Baxter and Dr. Ronald Gamble. It’s produced by Acast Creative Studios. Check out our social media platforms to take a deeper look into the labs and stories we discuss during the episodes: Instagram (@pfizerinc), TikTok (@pfizer) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.…

Growth Sessions: eCommerce Advertising

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Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

25 episode

#Entrepreneur #Business #Marketing #Strategy #Advertising #Amazon #Ecommerce #Optimization #Perpetuas #PPC

Growth Sessions: eCommerce Advertising

updated 3 tahun yang lalu

Beranda serial•Feed

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 04, 2025 12:15 (9M ago)

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

25 episode

#Entrepreneur #Business #Marketing #Strategy #Advertising #Amazon #Ecommerce #Optimization #Perpetuas #PPC

Semua episode

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Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast 43:32

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In this episode Adam chats with Andrew Lipsman, Principal Analyst at Insider Intelligence about his four pillars of growth for brands in 2023. They discuss retail media moving up the funnel into new formats, and how to best deliver digital experiences and advertising to shoppers when they are in a shopping mindset. Andrew also shares his predictions for offline attribution and the emergence of partnerships between publisher networks with ample inventory opportunities.…

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Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors 49:46

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In this episode Adam chats with Gabi Lewis, Co-Founder at Magic Spoon about Magic Spoon’s recent expansion from DTC to over 7000 stores across the US from Walmart, to Target, Albertsons, and more. They discuss how they use a flavour launch strategy to drive repeat purchases, Adam’s love for Magic Spoon, and how to win everywhere Magic Spoon is. Gabi also dives into how Magic Spoon works with creators and leverages influencer marketing from influencers as investors, to product collaboration.…

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Paras Shah, Georgia Pacific: The growth hack mindset 45:23

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In this episode Adam chats with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific about the power of experimentation and data to driving success. They discuss how Georgia Pacific employs growth hack strategies to optimize the path to purchase, and how data is at the “start and heart of every decision” they make. Paras also shares how to reach people across fulfillment options and how he approaches incrementality.…

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Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon 45:43

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In this episode Adam chats with Daniel Millar, CGO of Beekeepers Naturals on being retail-first and expanding their brand beyond DTC. They discuss why brands should be investing in Amazon now more than ever, and how they tell their brand story using the Amazon DSP. Daniel also dives into Amazon’s direct feedback loops, and the impact TikTok has had on both in-store and online sales.…

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Aisha Khan, Momentum Commerce: The next frontier and creating content that converts 50:17

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In this episode Adam chats with Aisha Khan, Vice President of Strategy, Planning and Insights at Momentum Commerce on what the next frontier for brands will be. They discuss the simplification of content, and the science behind content’s role in optimizing ads to drive increased conversions. Aisha also shares her perspective on how to allocate budget across channels, the value of taking off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.…

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Freddie Liversidge, Hewlett Packard: Building an in-house media agency 37:56

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In this episode, Adam chats with Freddie Liversidge, Global Head of Media at Hewlett Packard, on the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.…

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Calvin Lammers: Building out of the box brand collaborations 44:13

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In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, on his takes on brand collaborations and the art of “drop culture.” They discuss how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses. Calvin also shares his takes on the interconnectivity of retail media, DTC and marketplaces as the key structural components of growing a brand.…

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Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand 50:48

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In this episode, Adam chats with Ju Rhyu, Co-Founder and CEO of Hero Cosmetics on her monumentous exit to Church and Dwight. They discuss Hero Cosmetics early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC. Ju also shares her approach to revenue allocation, how to find efficiencies across channels, and what the future will look like for emerging brands in 2023.…

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Mudit Jaju — Leveraging non-eCommerce media to drive eCommerce outcomes with Wavemaker 41:18

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In this episode, Adam chats with Mudit Jaju, Global Head of Commerce at Wavemaker on integrating eCommerce into overall business objectives. The discuss how advertisers can leverage non-eCommerce media to drive eCommerce outcomes, and set the right KPIs with measurement and attribution. Mudit breaks down how to build brand experiences with contextual targeting, and how luxury brands are tackling eCommerce by investing in and understanding the need for a comprehensive data ecosystem.…

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John Shea — Unlocking value for DTC brands in digital marketplaces with Momentum Commerce 42:53

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This episode, Adam chats with John Shea CEO & Founder of Momentum Commerce on how DTC brands can unlock value in digital marketplaces. John dissects how brands can win with digital shelf analytics and succeed long term. We cover what the table stakes are for brands to be on Amazon and how they can leverage Amazon to launch new products and build brand offence.…

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Mark Power — Scaling brands with streamlined retail operations at Podean 42:16

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In this episode Adam chats with Mark Power, Founder & CEO of Podean, a global Amazon agency and marketplace consultancy firm. Mark and Adam discuss the importance of streamlined retail operations to help scale brands across Amazon and other marketplaces. Mark dives into the balance between operations and advertising, Amazon's innovation pace, and what the next phase of consumer engagement could look like for eCommerce.…

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Ethan Kitching — Building brands on Amazon and global commerce expansion with Molzi 35:49

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In this episode, Adam chats with Ethan Kitching, Chief Commercial Officer at Molzi on how to effectively build brands on Amazon. From challenging and realigning with brands on goals to finding scalable growth models, get a glimpse of how Molzi stands out from the competition. Ethan also breaks down Molzi's global commerce expansion, from new offices in Spain and Brazil, to how agencies can build a global team that collaboratively pushes the needle forward. And as a 3P reseller themselves, Molzi takes a strategic look at how they can help clients expand into new geographical regions.…

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Gemma Spence — Scaling retail media with organizational design at Omnicom 49:44

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This episode of Growth Sessions, Adam chats with Gemma Spence, Chief Commerce Officer at Omnicom Media Group on how a strong organizational design can help scale retail media businesses. Gemma dives into how agencies should be thinking about structuring their teams and playbooks for success. From holistic strategies that cover the full customer journey, to building a curated, personalized shopping experience for consumers, Gemma talks through how Omnicom is approaching eCommerce's rapid growth.…

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DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant. Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and eCommerce industry. In this first chat, you'll hear how Chris Moe and Jon Willbanks, Co-founders of Cartograph, have taken brands like Justins, Lily's Chocolates and Country Archer to millions in sales in a matter of months. Join us to learn from their playbook and expertise. Topics the panel will cover: Winning formula for DTC growth on Amazon How to create a full funnel advertising strategy and build a brand on amazon How to think about cannibalization and why DTC brands in food, health and beauty need to be on Amazon Ways to strategically think about product packaging to optimize for profits…

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