PPC Ponderings podcast

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Konten disediakan oleh Kirk Williams. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kirk Williams atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13

14 hari yang lalu27:13

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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

PPC Ponderings Podcast

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While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

25 episode

#Business #Marketing #Kirk Williams #Podcasting Education #PPC #Ppc Marketing #Google Ads #Ecommerce #Advertising #Digital Marketing #Digital Advertising #DTC

PPC Ponderings Podcast

updated 3 tahun yang lalu

Beranda serial•Feed

25 episode

#Business #Marketing #Kirk Williams #Podcasting Education #PPC #Ppc Marketing #Google Ads #Ecommerce #Advertising #Digital Marketing #Digital Advertising #DTC

Semua episode

PPC Ponderings Podcast

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Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview 49:52

3 years yang lalu49:52

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This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security. Make sure to listen to this one with your pondering cap on, because there is a ton to think through! If you missed it, go listen to our Core episode on Privacy where Bethany is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview 51:03

3 years yang lalu51:03

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In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day. Simon is Vice President of Digital Intelligence at Wpromote and oversees the Data Strategy & Marketing Science teams. He has worked with an array of global brands to guide their approaches to data-driven marketing including Forever 21, NBC Peacock & Whirlpool. If you missed it, go listen to our Core episode on Privacy where Simon is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Ep 5 - Privacy, Security, & Digital Ecosystem Confusion 32:36

3 years yang lalu32:36

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Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security. We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy? We'll hit these questions and more in this important episode. Episode Interviewees: Bethany Singer-Baefsky , Director of Privacy at iRobot Simon Poulton, VP of Digital Intelligence at Wpromote Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview 36:51

3 years yang lalu36:51

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In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC 57:32

3 years yang lalu57:32

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In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey. As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear 42:19

4 years yang lalu42:19

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There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode. As a reminder, Sean was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham 44:52

4 years yang lalu44:52

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What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Modern CEO, Mike Beckham. From Mike's first reactions to Covid, to his company's purpose and how that translates into keeping employees around, you won't want to miss this next interview! As a reminder, Mike was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen! Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding? 40:55

4 years yang lalu40:55

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Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply chain difficulties. In this episode, we interview four people who deal with this on a daily basis: Mike Beckham, CEO of Simple Modern Elizabeth Marsten, Senior Director of Marketplace Services at Tinuiti Sean McGinnis, President of KURU Footwear Chris Johnson, Director of Strategy at Common Thread Collective Make sure to watch for each of these interviewee's individual episodes, as these were masterclasses in ecommerce, thinking far beyond the supply chain! Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models 16:59

4 years yang lalu16:59

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This episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them. Big thanks to our four guests for these two attribution episodes, and make sure to listen to their full interviews to dig into attribution more deeply: Amanda Farley - AimClear Heather Aeder - Seer Interactive Mike Ryan - SMEC Nechama Teigman - AdVenture Media Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: Amanda Farley on Attribution & the Client 32:28

4 years yang lalu32:28

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Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat with Amanda Farley of AimClear (based in frigid Duluth, MN!) about her take on all things attribution. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out first. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making 37:46

4 years yang lalu37:46

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One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company. Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and the ramifications of Google making decisions in an increasingly black box world. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out first. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense 34:42

4 years yang lalu34:42

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Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out first. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions 42:30

4 years yang lalu42:30

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What do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll hear the stuff we couldn't include in our full episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out now. Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid 30:39

4 years yang lalu30:39

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Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll start with the philosophy, and then move to the practical. Big thanks to our four guests for the next two episodes (and stay tuned for their full interviews to be released as bonus episodes over the next few weeks): Amanda Farley - AimClear Heather Aeder - Seer Interactive Mike Ryan - SMEC Nechama Teigman - AdVenture Media Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

PPC Ponderings Podcast

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Bonus: Full Keyword Interview with Aaron Levy 38:22

4 years yang lalu38:22

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In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview. You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Aaron's ponderings in this full episode! Want to be a guest on the PPC Ponderings Podcast? Apply here ! Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)…

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