The Truth Behind Loyalty podcast

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Konten disediakan oleh Amanda Cromhout. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Amanda Cromhout atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Unshakeables

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Inspiring Creativity & Community: CultureCon 35:06

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Imani Ellis has always believed community is a superpower. What began as a small gathering in her Harlem apartment grew into The Creative Collective NYC and CultureCon — one of the largest conferences celebrating creators of color. But behind the highlight reels and celebrity speakers, Imani’s journey has been defined by burnout, bold leaps and learning when to pause. In this episode, Ben and Kathleen sit down with Imani and explore what it takes to transform a passion project into a cultural movement. From balancing a demanding career at NBCUniversal with late-night CultureCon planning, to walking away from work at the height of burnout for a self-designed “creative residency” in Paris, Imani shares the realities of leadership, rest and why joy and community must stay at the center of her work. See omnystudio.com/listener for privacy information.…

The Truth behind Loyalty

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The Truth behind Loyalty is a knowledge-sharing series of podcasts, where Amanda Cromhout, founder and CEO of Truth shares her almost 25+ years of experience and learnings in the field of loyalty & CRM. This series is aimed at all professionals working in loyalty and marketing.

10 episode

#Tech #Podcasting #South Africa #Amanda Cromhout

The Truth behind Loyalty

updated 6 tahun yang lalu

Beranda serial•Feed

10 episode

#Tech #Podcasting #South Africa #Amanda Cromhout

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The Truth behind Loyalty

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Episode 10: Jane Fisher, Group Director for Financial Services and TFG Rewards. 12:22

6 years yang lalu12:22

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Loyalty during COVID-19 and beyond: Jane Fisher shares the work which TFG have done to help their 16 million TFG Rewards customers during lockdown. TFG has implemented new channels for payments for the 3 million credit customers who are also members of TFG Rewards. Enjoy Jane’s openness on how TFG has partnered with a grocery retailer to offer more to their customers and how they adapted business as usual to help their members.…

The Truth behind Loyalty

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Episode 9: Roxanne Homes, Head of Marketing mrpmoney 9:17

6 years yang lalu9:17

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Loyalty during COVID-19 and beyond: Roxanne Holmes shares a different perspective to serving the mr price’s most loyal credit customers. In the absence of a traditional loyalty programme, mrpmoney manages their portfolio of customers through focused CRM and the introduction of innovative payment channels to service their customers during lockdown. Focused integration into their well-established ecommerce stores is also key for mrpmoney.…

The Truth behind Loyalty

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Episode 8: Loyalty during COVID-19 and beyond - Cecile Henry, IBL Group Loyalty Manager (wiiv rewards) 12:17

6 years yang lalu12:17

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Loyalty during COVID-19 and beyond: Cecile Henry brings an international touch to this podcast series by explaining what actions they have put in place for www.wiivrewards.com loyalty members – the largest loyalty programme in Mauritius and the only multi-partner programme in the country.

The Truth behind Loyalty

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Episode 7: Loyalty during COVID-19 and beyond: Johan Moolman, eBucks 11:53

6 years yang lalu11:53

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Loyalty during COVID-19 and beyond: Johan Moolman, CEO of eBucks describes how eBucks has seen its members use their eBucks on more of life’s basic necessities like food, airtime and electricity. eBucks has also set up the capability for its members to contribute their eBucks currency to the Solidarity Fund during COVID-19.…

The Truth behind Loyalty

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Episode 6: Do loyalty programmes actually influence customer behaviour? 6:53

6 years yang lalu6:53

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Strategically, brands cannot jump into the world of loyalty lightly. It is a long term commitment to their consumers and not a short term marketing campaign. The number 1 question we are asked by brands wishing to either create a new loyalty programme or improve upon an existing loyalty offering, is “will the loyalty programme change our customers’ behaviour?” Commercially, when Truth helps our clients to create business cases regarding loyalty programmes, the magic number for changed behaviour is typically between 2-6% incremental revenue change. Obviously, this varies massively by industry and maturity of programme, market place, etc. As a broad-brush estimate, we use 4% incremental revenue performance but how is this achieved? In this episode, Amanda Cromhout talks about customer behaviour and how loyalty programmes definitively influence this. To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here. Happy listening!…

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Episode 5: Personal data usage and loyalty programmes 7:41

6 years yang lalu7:41

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Global and local consumers take data usage legislation very seriously. South African consumers are becoming more and more savvy about how they wish their data to be used, if at all. We asked the question: “how do you feel about loyalty companies using your personal and transactional data?” In this episode, Amanda Cromhout talks about data usage and what consumers think of companies using the data gained through the loyalty programme that they belong to. To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here. Happy listening!…

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Episode 4: Benefits most enjoyed by South African consumers 12:22

6 years yang lalu12:22

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Every year, we seek to truly understand what South African consumers really want from loyalty programmes in terms of the benefits they have to offer. Whilst some results remain the same year on year, such as cashback consistently being the most sought after benefit, we are particularly interested in what other benefits appeal to South Africans. In this episode, Amanda Cromhout talks about the benefits that Sout African consumers most enjoy. To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here. Happy listening!…

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Episode 3: Most used loyalty programmes in South Africa 12:50

6 years yang lalu12:50

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Over the past 5 years, the Truth & BrandMapp Loyalty Landscape Whitepaper has provided readers with insights into the most used loyalty programmes in South Africa. Respondents who indicate they use loyalty programmes are asked to select the loyalty programmes they use the most, giving us a true reflection of loyalty programme usage per programme.…

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Episode 2: Factors influencing loyalty usage 11:11

6 years yang lalu11:11

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WHY DON’T SOUTH AFRICANS USE LOYALTY PROGRAMMES? For the past few years, we have seen the percentage of South African consumers who do not use loyalty programmes change from 33% in 2015 to 28% in 2019. We need to understand the reasons why those consumers do not use loyalty. It is a relatively small proportion……

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Episode 1: Loyalty programme usage in South Africa 9:35

6 years yang lalu9:35

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Welcome to the first episode of our new podcast series: “The Truth behind Loyalty”. In the next 6 episodes, we deep dive into the findings of the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. From its inception in 2015, Truth & BrandMapp have proudly delivered insights over the last 5 years, analysing the changing consumer……

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