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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Your Daily News Brief: Business, Tech, Markets, Economy, Science, Arts
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Konten disediakan oleh Your Daily News Brief. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Your Daily News Brief atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts. Briefs are available to the public 24h after release on Patreon. For today's brief visit patreon.com/morningmeeting
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24 episode
Tandai semua (belum/sudah) diputar ...
Manage series 3262564
Konten disediakan oleh Your Daily News Brief. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Your Daily News Brief atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts. Briefs are available to the public 24h after release on Patreon. For today's brief visit patreon.com/morningmeeting
…
continue reading
24 episode
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1 Daily Business News Brief, October 20, 2020 4:06
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Daily Business News Brief, October 19, 2020 5:40
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily Business News Brief, October 16, 2020 5:29
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily Business News Brief, October 15, 2020 3:26
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily Business News Brief, October 14, 2020 5:54
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 13, 2020 4:06
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 12, 2020 3:42
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 9, 2020 5:20
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 8, 2020 5:27
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 7, 2020 4:32
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 6, 2020 4:05
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 5, 2020 4:49
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 2, 2020 4:22
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, October 1, 2020 4:01
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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1 Your Daily News Brief / Summary, September 30, 2020 4:35
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Product: - Daily news brief / summary to keep you informed about the most important global news in Business, Tech, Markets, Economy, Science, Arts etc. - Max 10 min read / listen. - The idea is to deliver as much information as possible in the shortest possible format. - Briefs are available to the public 24 hours after they are exclusively released on Patreon. - For today's brief visit patreon.com/morningmeeting I am a fan of The Economist and this will partly resemble in style The world this week section of their weekly print edition, but on a daily basis. How I came up with the idea: I like reading news and sharing them with friends, so I thought - why don't I start a Patreon page to share with everyone who wants/needs to be informed but not always has time to spend 1-2 hours a day on this. Also I always liked the idea of a morning meeting in an investment bank.…
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