The Data Stack Show podcast

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 31:22

5 hari yang lalu31:22

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31:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Data Stack Show

Beranda serial•Feed

Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

472 episode

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integral #Kostas Pardalis

The Data Stack Show

22 subscribers

updated 5 hari yang lalu

Beranda serial•Feed

472 episode

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integral #Kostas Pardalis

Semua episode

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255: When Dashboards Lie: Unpacking the Myths of Self-Service Analytics with the Cynical Data Guy 31:12

5 hari yang lalu31:12

31:12

This week on The Data Stack Show , John and Matt bring you another edition of the Cynical Data Guy. John and Matt dive into the quirky world of data analytics, exploring common challenges like unrealistic data requests, the limitations of self-service BI, and the evolving role of data analysts. They also discuss the importance of understanding business context, the need for effective data storytelling, and the emerging trend of "BI as code" which promises more flexible and version-controlled analytics tools. The conversation highlights the gap between technical data capabilities and business user needs, emphasizing that the real value of data professionals lies not just in tool proficiency, but in their ability to provide meaningful insights and guide decision-making. Key takeaways include the importance of context in data analysis, the limitations of self-service tools, the ongoing evolution of data roles in modern organizations, and more. Highlights from this week’s conversation include: Reading and Reacting to the LinkedIn Data Request Post (1:36) Changing KPIs and Data Skepticism (2:21) The Burden of Proving Data Integrity (5:00) Handling Metric Changes and Historical Comparisons (7:16) Preparing Stakeholders for New Metrics (9:16) BI Code, Version Control, and Modern Dashboards (11:20) Scoping and Business Context in Data Roles (14:38) Technical vs. Business Understanding in Data Teams (16:29) GUI vs. Code in Dashboard Customization (20:41) The Analyst’s Role: Guidance Over Tools (23:23) Hiring and the Real-World Analyst Skillset (28:11) Final Thoughts and Takeaways (30:36) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: Self-Service BI: Why Dashboards Collect Dust with the Cynical Data Guy 3:57

7 hari yang lalu3:57

3:57

In this bonus episode, John and Matt preview the next edition of the Cynical Data Guy. The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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254: Context is King: Building Intelligent AI Analytics Platforms with Paul Blankley of Zenlytic 42:10

12 hari yang lalu42:10

42:10

This week on The Data Stack Show , John chats with Paul Blankley, Founder and CTO of Zenlytic, live from Denver! Paul and John discuss the rapid evolution of AI in business intelligence, highlighting how AI is transforming data analysis and decision-making. Paul also explores the potential of AI as an "employee" that can handle complex analytical tasks, from unstructured data processing to proactive monitoring. Key insights include the increasing capabilities of AI in symbolic tasks like coding, the importance of providing business context to AI models, and the future of BI tools that can flexibly interact with both structured and unstructured data. Paul emphasizes that the next generation of AI tools will move beyond traditional dashboards, offering more intelligent, context-aware insights that can help businesses make more informed decisions. It’s an exciting conversation you won’t want to miss. Highlights from this week’s conversation include: Welcoming Paul Back and Industry Changes (1:03) AI Model Progress and Superhuman Domains (2:01) AI as an Employee: Context and Capabilities (4:04) Model Selection and User Experience (7:37) AI as a McKinsey Consultant: Decision-Making (10:18) Structured vs. Unstructured Data Platforms (12:55) MCP Servers and the Future of BI Interfaces (16:00) Value of UI and Multimodal BI Experiences (18:38) Pitfalls of DIY Data Pipelines and Governance (22:14) Text-to-SQL, Semantic Layers, and Trust (28:10) Democratizing Semantic Models and Personalization (33:22) Inefficiency in Analytics and Analyst Workflows (35:07) Reasoning and Intelligence in Monitoring (37:20) Roadmap: Proactive AI by 2026 (39:53) Limitations of BI Incumbents, Future Outlooks and Parting Thoughts (41:15) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: Breaking Down BI: How AI is Rewriting the Rules with Paul Blankley of Zenlytic 4:06

14 hari yang lalu4:06

4:06

In this bonus episode, John previews the upcoming conversation with Paul Blankley of Zenlytic. The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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253: Why Traditional Data Pipelines Are Broken (And How to Fix Them) with Ruben Burdin of Stacksync 58:37

19 hari yang lalu58:37

58:37

This week on The Data Stack Show , Eric and welcomes back Ruben Burdin, Founder and CEO of Stacksync as they together dismantle the myths surrounding zero-copy ETL and traditional data integration methods. Ruben reveals the complex challenges of two-way syncing between enterprise systems like Salesforce, HubSpot, and NetSuite, highlighting how existing tools often create more problems than solutions. He also introduces Stacksync's innovative approach, which uses real-time SQL-based synchronization to simplify data integration, reduce maintenance overhead, and enable more efficient operational workflows. The conversation exposes the limitations of current data transfer techniques and offers a glimpse into a more declarative, flexible approach to managing enterprise data across multiple systems. You won’t want to miss it. Highlights from this week’s conversation include: The Pain of Two-Way Sync and Early Integration Challenges (2:01) Zero Copy ETL: Hype vs. Reality (3:50) Data Definitions and System Complexity (7:39) Limitations of Out-of-the-Box Integrations (9:35) The CSV File: The Original Two-Way Sync (11:18) Stacksync’s Approach and Capabilities (12:21) Zero Copy ETL: Technical and Business Barriers (14:22) Data Sharing, Clean Rooms, and Marketing Myths (18:40) The Reliable Loop: ETL, Transform, Reverse ETL (27:08) Business Logic Fragmentation and Maintenance (33:43) Simplifying Architecture with Real-Time Two-Way Sync (35:14) Operational Use Case: HubSpot, Salesforce, and Snowflake (39:10) Filtering, Triggers, and Real-Time Workflows (45:38) Complex Use Case: Salesforce to NetSuite with Data Discrepancies (48:56) Declarative Logic and Debugging with SQL (54:54) Connecting with Ruben and Parting Thoughts (57:58) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: Zero Copy ETL: Myth vs Reality with Ruben Burdin of Stacksync 3:34

21 hari yang lalu3:34

3:34

In this bonus episode, Eric and John preview their upcoming conversation with Ruben Burdin of Stacksync. The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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252: What the Heck is Happening in Data Right Now with the Cynical Data Guy 42:19

26 hari yang lalu42:19

42:19

This week on The Data Stack Show , Eric and John welcome back Matt Kelliher-Gibson for another edition of the Cynical Data Guy. The group explores the current state of data engineering and team dynamics while critically examining the evolving landscape of analytics engineering, dissecting the hype around the modern data stack and its tools. The conversation also explores the challenges of data team management, including headcount reductions, rising technology costs, and the struggle to maintain efficiency. Key discussions revolve around the need for open standards, the impact of AI on data roles, the complex hiring practices in tech startups, and so much more. Highlights from this week’s conversation include: The Evolution of Analytics Engineer Roles (1:53) Job Titles and Role Consolidation in Data (3:20) Standardization and Open Data Standards (7:51) SQL as a Universal Standard & Vendor Lock-In (11:58) Modern Data Stack: Hype vs. Reality (13:29) The State of Data Teams in 2025 (18:12) Morale and Job Market Realities for Data Professionals (25:17) Bonus Round: Extreme Work Culture Satire (28:41) Honesty in Hiring and Team Building (33:18) Challenges of Building and Leading Data Teams (37:31) Final Thoughts and Takeaways (41:15) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: Data Engineering in 2025: Tooling, Headcount, and Survival Strategies with the Cynical Data Guy 2:18

28 hari yang lalu2:18

2:18

The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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251: Data Teams at the Crossroads: Proving Value in a Changing Business Landscape with Ben Rogojan 52:35

5 weeks yang lalu52:35

52:35

Highlights from this week’s conversation include: Technical Freelancer Academy & Consulting Community (1:21) Evolution of Data Teams and Technology (2:52) Data Team Growth and Output vs. Outcome (4:47) Internal Optimization vs. Client-Facing Data Work (7:23) Audience, Delivery Mechanisms, and Actionability (12:40) Proving ROI and Prioritizing Work (15:27) Practical Tips for Data Team-Business Alignment (18:31) Dealing with Vanity and Security Blanket Metrics (23:39) AI’s Impact on Data Workflows (27:07) BI Tools, AI Integration, and Dashboards (32:25) Top Skills for Data Professionals (37:27) Career Growth: Technical, Communication, and Business Skills (42:02) Show, Don’t Tell: Prototyping and Feedback (44:37) Taking Initiative and Risk in Data Roles (50:21) Parting Advice and Closing Thoughts (51:16) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: Beyond Dashboards: Selling Data Value to the Business with Ben Rogojan 2:35

5 weeks yang lalu2:35

2:35

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250: The Chat Interface Debate: Is Text Really the Future? 24:15

6 weeks yang lalu24:15

24:15

Highlights from this week’s conversation include: Dashboard vs. Chatbot Discussion (1:40) The Future of Chat Interfaces (3:03) Vibe Revenue Concept (6:36) AI's Early Days Compared to the Internet (10:14) OpenAI and Hardware Collaboration (13:09) Challenges of Hardware Development (16:20) Productivity in Programming Languages (18:18) Critique of 'Language is Dead' Posts (21:34) Legacy Systems in Use (22:34) Deterministic vs. Non-Deterministic Workflows (23:37) Final Thoughts and Takeaways (23:45) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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249: Quacking Through Data: Duckdb's Emerging Ecosystem 19:20

7 weeks yang lalu19:20

19:20

This week on The Data Stack Show , John Wessel and Matt Kelliher-Gibson dive into the recent Duck Lake announcement, exploring the evolving landscape of data analytics technologies. They discuss DuckDB's role as a lightweight, local analytics database and its potential as a caching layer for open table formats like Iceberg. The conversation also highlights the current state of data storage standards, focusing on agreements around Parquet and Iceberg, while noting the ongoing complexity in catalog management. Key takeaways include the importance of local compute solutions, the early stage of open table formats, and the potential for simplified data infrastructure that can provide faster, more cost-effective analytics workflows. The episode underscores the ongoing innovation in data technologies and the need for more streamlined, flexible data management solutions. Don’t miss it! Highlights from this week’s conversation include: Discussion on Duck Lake Announcement (1:41) Compatibility with Apache Iceberg (4:05) Use Cases for DuckDB (6:23) Concerns About Data Management (10:01) Introduction to Data Formats (11:40) Catalog Space Challenges (13:13) Metadata Orchestration (14:54) Simplicity in Data Management (15:25) SQL Demo Discussion (17:26) Wrap-Up and Final Thoughts (18:44) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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248: AI and BI: The Future of Data Analytics with Michael Driscoll of Rill Data 47:51

8 weeks yang lalu47:51

47:51

This week on The Data Stack Show , Eric and John welcome Michael Driscoll, Co-Founder and CEO of Rill Data. Mike discusses the transformative impact of AI on business intelligence (BI) and data analytics. He also explores the shift from traditional dashboard-based tools to more dynamic, code-driven, and AI-powered interfaces that provide deeper insights. During the conversation, the group emphasizes the importance of a metrics-first approach, the potential of leapfrog architectures using technologies like data lakes and real-time analytical databases, and how AI agents are increasingly becoming the primary users of data tools. The conversation highlights the evolving landscape of data infrastructure, where open standards, flexibility, and intelligent interfaces are reshaping how businesses interact with and understand their data, and more. Highlights from this week’s conversation include: Welcome Back Mike Driscoll (1:11) Philosophy Behind BI Tools (2:04) Building a Natural Language Processing Server (4:33) Deployment of MCP Servers (6:07) The Role of Visualizations in BI (10:09) Measuring Product Success (12:43) Navigating Changes as Data Professionals (16:13) Efficiency Gains with Code (19:00) The Future of Data Teams (22:29) Long-term Use of Rutter Stack (25:16) Analytics Landscape Overview (30:59) Future of BI Architecture (33:04) AI's Role in Analytics (35:07) Interoperability and Talent Pool (39:41) The Crowded BI Market (42:03) Final Thoughts and Takeaways (46:07) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: The Metrics-First Approach: Transforming How We Understand Data with Michael Driscoll of Rill Data 2:06

8 weeks yang lalu2:06

2:06

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247: Consulting Firms, AI Strategies, and the $100K Question with the Cynical Data Guy 31:22

9 weeks yang lalu31:22

31:22

Highlights from this week’s conversation include: The Cynical Data Guy Returns (1:11) Klarna's AI Shift (2:08) Sensational Headlines in Tech (4:31) Impact of AI on Jobs (8:19) Cost of AI Strategy (10:21) Consulting Strategies and Company Differentiation (12:26) Brand Recognition in Consulting (14:48) Critique of Outsourcing Thought (17:10) Future of Consulting with AI (19:37) The Fragility of Data Systems (21:32) Primitive Data Stacks (24:05) Cynical Data Scientist Epitaph (00:26:06) Rebranding Data Science (27:40) Parting Thoughts and Takeaways (30:14) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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