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Konten disediakan oleh Barry Schwartz. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Barry Schwartz atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Travis Makes Money
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1 Make Money with AI Appointment Setting | Matt Deseno 32:38
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Search Engine Roundtable Podcast
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Konten disediakan oleh Barry Schwartz. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Barry Schwartz atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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475 episode
Tandai semua (belum/sudah) diputar ...
Manage series 3286562
Konten disediakan oleh Barry Schwartz. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Barry Schwartz atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
…
continue reading
475 episode
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Search Engine Roundtable Podcast
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1 It’s New 2/27: Google Ad auction change, search volatility and Bing AI reveals 8:31
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Today we discussed how Google updated its how the ad auction works page to say it runs different auctions for each ad location. Google Ads API version 19 is out. Google Search has more ranking volatility going on. Bing’s AI based sources from the web box shows where those sources come from. And more… 0:00 - Introduction 0:37 - Google Ads auction by ad location change 4:35 - Google Ads API version 19 4:42 - Google Search ranking volatility snaps 5:17 - Bing AI sources from the web revleaed 8:00 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/26: Google LSA Booking, Ads Bugs, Efficient Crawling & Bing User Interface 10:53
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Today we discussed that Google Local Service Ads will take your booking links (even if they don’t really work) and charge you for bookings. Google Ads has a bug over sitelink creations. Google is making crawling more efficient, the work is not done. Bing is testing new links UI for Copilot answers and Bing Ads colors. Then we ranted on AI search results… 0:00 - Introduction 0:55 - Google LSA to charge for bookings 3:08 - Google Ads bug with Sitelinks creations 4:30 - Google is still working on making crawling efficient 6:05 - Bing is testing new colors for ads in search 7:01 - Bing is testing new UI for links in Copilot AI Answers 7:39 - Ranting on AI search results 10:43 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/25: Google Sued Over AI Overviews, Bing Copilot Search, Crawling Weirdness & More 10:14
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Today we discussed Google being sued by Chegg over its AI Overviews hurting its traffic and revenue. Microsoft Bing is testing Copilot Search. Google has some weird crawling issues with some CDNs. Google Search Console has API delays but the web interface is fine. And Google is testing opening AI answers by default. 0:00 - Introduction 1:28 - Google sued over AI Overviews 4:59 - Microsoft Bing tests Copilot Search 6:33 - Google has some weird crawling issues 7:43 - Google Search Console’s API is delayed 8:23 - Google tests open AI answers 10:00 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/24: Google AI Overview Linkfest, Bing Deception, Apple Intelligence, Google Ads 13:16
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Today we discussed how Google’s AI Overviews can be infested with links, so much so you won’t click on any of them. Bing is being deceptive with some branded searches with Google, Grok and Perplexity. Apple Intelligence may add an option for Gemini. Google Ads may use your second headlines in the sitelinks section. Google Ads will removed ads from parked domains. 0:00 - Introduction 1:50 - Google AI Overview links are too much 4:24 - Microsoft Bing is being deceptive again 6:02 - Apple Intelligence may add Gemini 7:03 - Google Ads second headline in Sitelinks 11:12 - Google Ads parked domain ads going away 12:58 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More 10:57
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We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack as well. Jeff Dean from Google spoke about combining Google Search with LLM in-context learning. Google Lens is showing more AI Overviews and Google Lens also is in the Google App and Chrome app for iOS. Google Ads can now create AI images with people and faces. Google Business Profiles Posts now can add backgrounds to your images using AI. Google is also using AI for review summaries on Top Quality Store pages. Google Merchant Center also shows AI-generated summaries for account performance. Google’s John Mueller said there is no persistent shortcut to faster crawling. Google’s Martin Splitt said audio versions of your pages don't help with SEO. Google said you don’t need to do anything special for pagination. Response search ads (RSAs) can now show up to two RSA headlines can serve in the space that previously only sitelinks were eligible. Google Ads has this new advanced plans feature. Google Ads will no longer show on parked domains by default. Google Business Profiles has a big support backlog. Google Business Profiles now sends emails with why your verification failed. Google Search is testing a new grid box design in the EU. Google Search is testing a new background section. Google is also testing “page includes” on search result snippets. That was the search news this week at the Search Engine Roundtable . SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource. 0:00 - Introduction 0:38 - Google Search Ranking Volatility Heating Up Again 2:03 - Google Local Update Drops Organic Listing When Local Listing Is Present 3:04 - Jeff Dean: Combining Google Search With LLM In-Context Learning 3:53 - Google Lens AI Overviews Expands & iOS App Search Screen 4:26 - Google Ads AI Images Can Now Create People & Faces 4:59 - Google Business Profiles Posts Integrates AI-Enhanced Images 5:26 - Google Top Quality Store Pages Add AI-Generated Review Summaries 5:51 - Google Merchant Center AI-Generated Summaries 6:07 - Google: There Is No Persistent Shortcut To Faster Crawling 6:42 - Google: Audio Version Of Page Does Not Benefit Your Google Rankings 7:05 - Google: Why Search Engines Don't Need To Do Anything Special For Pagination 7:47 - Google Response Search Ads (RSAs) Second Headline In Sitelinks & More 8:27 - Google Ads Advanced Plans 8:51 - Google Ads To Stop Placing Your Ads On Parked Domains By Default 9:18 - Google Business Profiles Support Backlogged 9:43 - Google Business Profiles Verification Failure Email With Reasons 9:58 - Google Search Tests New Grid Boxed Design 10:17 - Google Search Testing Background Section 10:30 - Google Search Results Snippets Tests Page Includes 10:47 - Conclusion…
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Search Engine Roundtable Podcast
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1 It’s New 2/20: Google AI Everywhere, Audio SEO & Ranking Volatility 9:51
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Today we discussed a new Google Ads AI image enhancements that can create human images. Google Business Profiles also added AI-enhanced images for Google Posts. Google Lens adds more AI Overviews and new iOS capabilities. Google Top Quality Store pages have AI generated reviews summaries. Audio does not help your content pages rank better. Google search ranking volatility heated up again today. 0:00 - Introduction 0:36 - Google Ads human AI images 3:10 - Google Lens & AI Overviews 4:16 - Google Business Profiles AI-enhanced images 5:43 - Google Top quality stores AI reviews summaries 6:57 - Audio and SEO 8:47 - Google search ranking volatility 9:37 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/19: Google Local Diversity Update, GBP Support Delays, Google Fingerprinting & Grids 12:23
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Today we discussed a theory around a new Google update that won’t show the the same URL in the local pack and in the web search results. Google Business Profiles has big support delays. Google Business Profiles also totally borked out this morning. Google is still fingerprinting users in exchange for profits. Google is also testing a new grid or boxed in design. Google is also testing an image search feature that is weird. 0:00 - Introduction 2:25 - Google local diversity update 4:51 - Google Business Profiles support delays 5:17 - Google Business Profiles broke this morning 5:46 - Google advertisers using fingerprinting techniques 7:55 - Google testing grid/box design 9:40 - Google find results based on images you’ve viewed 12:06 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/18: Google Ads Advanced Plans, Faster Crawling, Background News & More 9:45
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Today we discussed a Google Ads feature named Advanced plans. We also touched on the new Display and Video 360 API changes. Google has this new backgrounds section in the search results. And John Mueller of Google said there is no persistent shortcut for faster crawling. Plus, Bitly may now show ads on its free tier level. 0:00 - Introduction 1:05 - Google Ads API changes 2:39 - Google Ads advanced plans 4:55 - Bitly ads on free tier 6:43 - Google background section 8:41 - Shortcuts for faster crawling 9:40 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/17: Google Search In Context Learning, Member Pricing, Pagination, Merchant Center & Crypto 10:23
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Today we discussed how Googlers spoke about merging Google Search and LLM in-context learning. Google launched membership loyalty pricing schema markup for Merchant Center. Google’s John Mueller answered why search engines don’t need to do something special for pagination. Google Merchant Center has AI-generated summaries. Google has a new ad policy for cryptocurrencies in the UAE. 0:00 - Introduction 0:48 - Google Search and LLM in-context learning 2:33 - Google member loyalty pricing structured data 3:20 - Google pagination advice 6:35 - Google Merchant Center AI summaries 8:47 - Google Ads UAE cryptocurrency policy update 10:15 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix 10:28
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Google had some more ranking volatility around the Super Bowl weekend. Reddit blamed Google for not meeting its expected user growth. Google Search is now faster for some users. Google had a reviews count bug that it later confirmed and later fixed. Google image search may be down ranking AI-generated images. Google Publisher Center changed to automatically generated publication pages. Google has a beta for membership loyalty pricing markup for Merchant Center structured data. Google Search can show future snippet dates. Google Search can now do AI organized local events. Google is testing filters on the latest posts carousel. Bing Webmaster Tools date selector was updated. Google LSA lead quality has dropped says advertisers. Google Ads customer match list will expire in 540 days. Google Ads posts a new brand guidelines update for March. Google Ads will update its gambling and games policy. Bing is testing and dropping its AI labels for AI answers. Yahoo Search is showing links in its AI Answers. That was the search news this week at the Search Engine Roundtable . Sponsored by Similarweb , the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth. 0:00 - Introduction 0:59 - Google Super Bowl LIX Search Ranking Update 1:39 - Reddit Blames Google Algorithm Change For Weaker Than Expected Growth 2:56 - Google Search Faster By About 60 Milliseconds 3:23 - Google Local Reviews Decreasing Over Past 24 Hours 3:35 - Google Confirms Review Count Issue - Working On Fix 3:47 - Google Review Count Bug Fix Rolling Out 4:11 - Is Google Image Search Down Ranking AI Images? 4:53 - Google Publisher Center Changes: Automatically Generated Publication Pages 5:42 - Google Merchant Listing New Membership Loyalty Pricing Property 6:10 - Google Search Snippet Showing Future Date: Bug Or Feature? 6:47 - Google Search AI Organized Local Events 7:11 - Google Tests Filters On Latest Posts Carousel 7:34 - Bing Webmaster Tools Updates Date Selectors 7:57 - Advertisers: Google LSA Lead Quality Drops After Auto Lead Credits 8:24 - Google Ads Customer Match Lists To Have 540 Days Expiration Date 8:44 - Google Ads Posts Notice For Brand Guidelines March 2025 Update 9:06 - Google Ads Gambling and Games Policy Update On April 14th 9:42 - Bing Tests Dropping AI Labels From AI Answers 9:55 - Yahoo Search AI Answers Now Showing Link Sources 10:15 - Conclusion…
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Search Engine Roundtable Podcast
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1 It’s New 2/13: Reddit Blames Google, Faster Google Search, Google Ads Updates & More 8:24
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Today we discussed the Reddit earnings and how they blamed Google’s search algorithm changes for not meeting their expected user growth. Google Search is now a bit faster thanks to new tech. Google is showing future dates on some snippets. Google Ads customer match lists expire sooner now. Google Ads search theme insights has live data. 0:00 - Introduction 0:42 - Reddit blames Google 3:33 - Google Search gets faster 4:24 - Google snippets are showing future dates 5:56 - Google search theme usefulness indicator 6:30 - Google Ads customer match lists expiration date changes 7:49 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/12: Google Reviews Bug Fixed, AI Images, Publisher Center, Demand Gen, YouTube, Brands & Tabs 13:48
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Today we discussed the Google reviews count bug being fixed. Google Image search may be down ranking AI-generated images. Google Publisher Center has some changes coming. Demand Gen video ads are changing also. YouTube made a series of interesting announcements. Google Ads brand guidelines updates are around the corner. And SEO advice on tabbed content and navigation. 0:00 - Introduction 1:09 - Google Reviews count bug fixed 2:10 - Google Image search AI-generated images changes 3:27 - Google Publisher Center publications automation 5:07 - YouTube TV 5:45 - Videos in Demand Gen in Google Ads updates 6:33 - Google Search sends YouTube 1% 8:02 - Google Ads brand guidelines updates for March 9:05 - SEO for tabbed content and navigation 12:48 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/11: Google LSA Performance, Gambling Policy Update & Review Count Bug Confirmed 7:26
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Today we discussed how many advertisers are now happy with the LSA performance since after the automated credits process began. Google is updating its gambling and gaming policy soon. And Google confirmed the review count bug and is working on a fix. 0:00 - Introduction 1:04 - Poor Google LSA performance 3:50 - New gambling and gaming policy 6:04 - Confirmed Google reviews bug 7:06 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 It’s New 2/10: Google Reviews Go Missing, Super Bowl Volatility, AI Events, Demand Gen & Keyword Planner 9:26
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Today we how tons of businesses are watching their hard earned reviews just disappear. I am seeing a lot of chatter around Google search ranking volatility over the Super Bowl weekend. Google is testing AI organized events. Google Keyword planner gets AI smarts. Google Ads is closer to deprecating its YouTube demand gen video campaign setting. 0:00 - Introduction 1:30 - Google reviews go missing 2:23 - Google Super Bowl volatility 4:40 - Google AI-organized events 6:20 - Gigue Ads keyword planner auto organized 8:19 - Demand Gen Video campaigns 9:16 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…
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Search Engine Roundtable Podcast
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1 Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines 11:07
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Yep, we are seeing more Google search ranking volatility mid-week. I posted the monthly Google webmaster report for February. Google Ads has a new quality update that accounts for user navigation experience. Google AI Overviews has these super detailed comparison modes. Google AI Overviews seem to be killing click-through rates for organic and paid results. Google’s updated quality raters guidelines mentioned generative AI a bunch and also mentioned significant scrolling for recipes blogs. We have more details and screenshots of Google’s AI Mode. Gary Illyes from Google said we need to focus on originality, he also said don’t update your lastmod date for copyright date changes. Google says that people know when you write bio pages for SEO purposes. Google Business Profiles now added product studio AI to help with your product images. Google is testing AI generated background images for your shopping ads by default, you would need to opt out. Microsoft Advertising has a bunch of new PMax and feature updates. Yahoo Search AI features may be powered also by Microsoft Copilot. ChatGPT Search no longer requires a login, Gemini 2.0 is open to all and Microsoft’s Think Deeper in Copilot is now free. The Head of Search at Microsoft touted Bing’s growth. Google also released its earnings report, and ad revenue was up. That was the search news this week at the Search Engine Roundtable . Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com . Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out. 0:00 - Introduction 1:00 - Google Search Ranking Volatility Hits February 4th & 5th 1:42 - February 2025 Google Webmaster Report 1:59 - Google Ads Update Takes Into Account Quality Of User Navigation Experience 3:13 - Google AI Overviews With Detailed Comparison Mode 3:50 - Report: Google AI Overviews Are Killing Click Through Rates 4:39 - Generative AI Mentions In Google's Search Quality Rater Guidelines 5:20 - Google Guidelines Warns Of Significant Scrolling On Recipe Blogs 5:50 - More Details & Screenshots Of Google's AI Mode 6:08 - Google's Gary Illyes: Focus On Originality In 2025 6:35 - Google: Don't Update Lastmod Date With Copyright Date Changes 6:52 - Google Says People Know When Author Bios Are For SEO Purposes 7:22 - Google Business Profiles Edit Products Feature Gains Product Studio AI 7:50 - Google To Test AI Generated Background Images For Your Shopping Ads 8:22 - Microsoft Advertising Lists Performance Max & Feature Updates 8:56 - Yahoo Search AI Features Powered By Microsoft Copilot? 9:23 - ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot 9:46 - Head of Search at Microsoft Touts Bings Growth & Power Of LLMs 10:14 - Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion 10:49 - Conclusion…
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