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Konten disediakan oleh Meg Casebolt. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Meg Casebolt atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Social Slowdown: sustainable digital marketing for entrepreneurs
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Konten disediakan oleh Meg Casebolt. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Meg Casebolt atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
At Love At First Search, we’re singularly devoted to helping entrepreneurs & small businesses show up in search results, specifically targeting Google & YouTube.
loveatfirstsearch.substack.com
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loveatfirstsearch.substack.com
102 episode
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Manage series 3289737
Konten disediakan oleh Meg Casebolt. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Meg Casebolt atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
At Love At First Search, we’re singularly devoted to helping entrepreneurs & small businesses show up in search results, specifically targeting Google & YouTube.
loveatfirstsearch.substack.com
…
continue reading
loveatfirstsearch.substack.com
102 episode
Semua episode
×1 Win Better Clients and Bigger Projects with Ilise Benun 39:45
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39:45As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your biz How being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needs The importance of being clear and creative in who you're serving 3 tools in the simplest marketing plan What you DON'T have to do in order to market yourself and your business More About Ilise Benun: Ilise Benun is a business coach for creative professionals with a focus on mindset, money and marketing. She is also a national speaker, author of 7 books and multiple online courses, including the Simplest Marketing Plan & founder of Marketing-Mentor.com , the go-to online resource for creative professionals who want better projects with bigger budgets. Connect with Ilise: Marketing Mentor Sign up for Quick Tips Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel 36:58
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36:58Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style. In this week's episode, Jessica (she/her) and I discuss: How to think about choosing a business model, and why/when you may choose one over another Choosing a business model that allows you to make more money in less time Working with fewer clients for more money versus working with more clients for less money Figuring out how social media fits into your marketing - what do you need it to do for you? Connect with Jessica: Learn more on Jessica's website The Autonomous Creative podcast A little bit about Jessica: Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them. Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey 37:09
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37:09By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business. Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Here's what you can expect from this episode: The importance of community and relationship marketing The "cult-ish" side of social media (in regards to online business) Why you DON'T need to build your business like everyone else Business models and the math behind scale Connect with Jessica: Sign up for her newsletter and/or take the quiz "What’s Your Stage of Business?" Learn more about Jessica Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Bring More Feminine Energy Into Your Business With Marissa Lawton 35:17
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35:17Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s ability to co-create the lives and businesses that serve their innate needs. And her Work in the world is to change that. By helping women reconnect to nature’s rhythms, Marissa aims to reintroduce long-denied mysteries and reestablish deep feminine roots in the entrepreneurial space. In this week's episode, Marissa and I are talking about how you can bring more feminine energy into your business. We discuss: Living from a rooted place Intuitive decision-making for your business Listening to your intuition versus having an analytical mindset when it comes to business decision-making; Can you do both? What does masculine and feminine energy look like in a business? Traditional marketing with a mystical, sacred flare and how you can bring mysticality into your business Redefining your measure of success Some examples of how you can bring more feminine energy into your business Connect with Marissa: RootedFeminine.com Rooted Feminine Podcast Follow Rooted Feminine on Instagram Marissa Lawton - Side Hustles for Psychotherapists Take the quiz: "What season of “re-rooting” are you in?" Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 The Challenges and Advantages of Entrepreneurship with Diann Wingert 45:14
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45:14In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Boss Up Breakthrough, host of The Driven Woman Entrepreneur Podcast, and an expert on creative female entrepreneurs with ADHD traits. In this episode, we talk about: Therapy vs. coaching: What's the difference, and which one should you seek out? Why the shift from a social media-based marketing strategy to an SEO-based marketing strategy may be the exact thing you need and why many female solopreneurs are afraid to make this switch Rejection sensitivity, confidence, and fear of failure Social media and mental health How ADHD and giftedness in women can be both challenges and advantages in self-employment Connect with Diann: Learn more about Diann Wingert Connect with Diann on LinkedIn Listen to The Driven Woman Entrepreneur Podcast Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 2) 35:12
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35:12This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about our ability to focus, the importance of our choice of words, and how the average attention span has decreased significantly over the past decade. About Briar Harvey: Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is figuring out how to change the rules and tell a better story. She is an IDEA Consultant (that's Inclusion, Diversity, Equity, and Accessibility) with a focus on Neurodivergence (that's ADHD, Autism, Dyslexia, etc). She helps companies create and implement accessibility plans that increase employee retention by at least 50%. In her free time, she writes stuff and records podcasts. She’s the founder of The Neurodiversity Media Network, a collaborative and accessible media company that is hosting and curating all the news that is relevant to neurodivergent folks. Find her at briarharvey.com and neurodiversitymedianetwork.com Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 All Things Social Media, Neurodiversity, and Accessibility With Briar Harvey (Part 1) 59:20
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59:20Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more. Listen to Part 2 here. About Briar Harvey: Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is figuring out how to change the rules and tell a better story. She is an IDEA Consultant (that's Inclusion, Diversity, Equity, and Accessibility) with a focus on Neurodivergence (that's ADHD, Autism, Dyslexia, etc). She helps companies create and implement accessibility plans that increase employee retention by at least 50%. In her free time, she writes stuff and records podcasts. She’s the founder of The Neurodiversity Media Network, a collaborative and accessible media company that is hosting and curating all the news that is relevant to neurodivergent folks. Find her at briarharvey.com and neurodiversitymedianetwork.com Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Planning Your Marketing Strategy With Michelle Mazur 45:28
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45:28This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about: The importance of collaboration for your marketing strategy How you can do less, but BETTER and more efficiently - so you can do more of the things you love It's not just about the strategy - it's also about the metrics! The Expert Up Club Connect with Michelle: The Expert Up Club Learn more about Dr Michelle Mazur and her business, Communication Rebel More about Michelle Mazur: Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most. Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Social Media, Content Creation, and Figuring Out What Makes You Happy in Your Business With Jen Liddy 34:52
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34:52In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss: When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you The pros and cons of scaling your business The value and cost of labor Where your freedom comes from as an entrepreneur The importance of relationships as you grow your business Reexamining the relationship you have with your business: what do you want and why do you want it? Connect with Jen: Learn more about Jen Liddy Content Creation Made Easy Podcast with Jen Liddy Click here to read the blog post Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 SNEAK PEEK: Social Slowdown Book Introduction 20:55
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20:55Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health. So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction. If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can get a signed paperback for $20. About this book: In a digital world dominated by social media, Meg Casebolt made a bold decision that would challenge the status quo. Seeking respite from the incessant noise and distractions, she embarked on a 100-day social media break, uncertain of the consequences it might have on her business. To her surprise, Meg discovered that her hiatus had no detrimental impact on her thriving SEO marketing agency. Curiosity piqued, she delved deeper into the experiences of fellow entrepreneurs and small business owners who shared their secret desires to break free from the clutches of social media's grip. Driven by a desire to understand the dangers lurking beneath the surface, Meg embarked on a profound exploration of the hidden perils of social media. With meticulous research and personal anecdotes, she unraveled the insidious links between addiction, depression, anxiety, and patriarchal oppression that often go unnoticed in the digital landscape. Meg, in her wisdom, realized that boundaries were the key to reclaiming control and finding balance in the digital realm. Drawing from her own transformative journey, she shares five invaluable strategies to establish healthier relationships with social media—ways to protect your mental well-being, safeguard personal privacy, and nurture genuine connections in an era of superficiality. But Meg doesn't stop there. She extends a lifeline to those yearning for liberation from the clutches of social media's alluring yet detrimental embrace. With passion and expertise, she unveils a comprehensive array of 20 marketing alternatives—innovative, impactful strategies that can catapult businesses to success while enabling them to ditch social media for good. Join Meg on an eye-opening odyssey as she dismantles the myths and illuminates the shadows surrounding social media. Through her empowering words, she invites entrepreneurs and small business owners to embrace a new paradigm, one that champions mindful engagement, authentic connections, and unparalleled growth beyond the constraints of the digital universe. This book is an invitation to reimagine the future—a future where you can thrive without surrendering your sanity to the endless scroll. Are you ready to embark on this transformative journey and discover the untapped potential that lies beyond the confines of social media? Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Behind the Scenes of the Social Slowdown Book: Publishing and Pre-order Issues 25:49
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25:49Ohhhh gosh y'all... You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues. Well, I'm here to be fully transparent about what went awry. If you're listening to this episode on July 27th, 2023, - then today is the day that my book's pre-orders were SUPPOSED to go live. But as we all know too well, being a business owner comes with its own obstacles. In this episode, I talk about the pre-publishing errors I encountered with the Social Slowdown book, what I learned from this experience, and the reality of making mistakes as a business owner. Get a signed paperback copy for $20 Download the Kindle version for $3.99 Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Hiring Lacy Boggs to Help Me Write My First Book 55:33
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55:33I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process. We also talk about: Book launch strategy How it felt to work with a ghost writer The difference between a ghost writer and a co-author The book publication process Thought leadership Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective.” As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. The Social Slowdown book is available for pre-order for only $3.99 on Amazon! Learn more about Lacy Boggs Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Social Slowdown Book: Coming July 27th, 2023! 18:40
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18:40Did you hear?! The Social Slowdown book is coming out on July 27th, 2023! If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily digestible format. In this episode, I explain WHY I wrote this book and what you can expect from it. You can pre-order the e-book for $3.99 or the paperback for $8.99 on Amazon. For the full show notes, transcript, and more info, visit https://www.socialslowdown.com/social-slowdown-book-coming-soon/ Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Accessible Social with Alexa Heinrich 42:21
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42:21How do you build an accessible and inclusive social media and website? Alexa Heinrich is here with us to give us insight into the world of online accessibility. What you can expect from this episode: Website design and accessibility Best practices for accessibility on different platforms Myths about website and social media accessibility Tips on how to use emojis to be accessible in your comments How diverse disability actually is More of Alexa's thoughts on creating inclusive content For the full show notes, visit socialslowdown.com Accessible Social The Accessible Social Checklist Emojipedia Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
1 Figuring Out What You’re the Best at With Dusti Arab 38:24
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38:24Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work. In this episode, Dusti gives us the scoop on how she niched down to offer more specific services, and how pulling back and getting really specific helped her workload and her mental health. She explains HOW her business model has changed within the past year, and how she's been able to avoid burnout. If you're experiencing burnout or you're in a rut, trying to figure out where to go next with your business, give this episode a listen. *Dusti runs a marketing consultancy, helping women who have small businesses to transform their marketing to be more strengths-based and sustainable versus tactics based.* Relevant Links: The Reinvention Co Connect with Dusti on Instagram Connect with Dusti on Twitter Connect with Dusti on Facebook Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com…
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