Filling Seats: The State Of Enrollment Marketing In Higher Ed podcast

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Episode 52: The Search for Higher Ed: How Prospective Students Navigate Websites with Matt Hames 33:27

25 hari yang lalu33:27

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33:27

How do prospective students actually search for colleges online? In this episode of Filling Seats , we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence. Key Topics Covered: The role of Google search and brand queries in the college selection process Why 8 out of 10 students don’t click on a university’s website first The importance of digital reputation across Wikipedia, review sites, and social media How AI-driven search results are changing the way students gather information Practical SEO and content strategies to improve visibility and engagement With students spending hours online researching their options, universities need a strong digital strategy to stand out. Listen in for expert insights on how to optimize your institution’s online presence and make it easier for students to find the right information. 🎧 Listen now! 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 51: AI's Impact on Search and Higher Ed 32:49

5 weeks yang lalu32:49

32:49

In this episode of Filling Seats , StudentBridge CEO Jonathan Clues sits down with Paula French, Director at Search Influence, to explore the evolving landscape of search engine optimization (SEO) and digital marketing in higher education. Paula shares expert insights on how AI-driven search, social media, and evolving student behaviors are reshaping digital marketing strategies for colleges and universities. Key topics include: The shift in student search behavior – from Google to social and AI-powered search The growing role of SEO in higher ed marketing and why institutions need to adapt How AI-generated search results are impacting website traffic and lead generation Strategies to optimize content for AI-driven search and social media platforms The importance of user-generated content and authenticity in student engagement With AI transforming how students discover, research, and interact with institutions, this episode provides actionable takeaways for higher ed marketers looking to stay ahead. 🎧 Tune in now to stay informed and optimize your institution’s digital presence! 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management Expert 29:44

7 weeks yang lalu29:44

29:44

In this special 50th episode, Jonathan Cluse , CEO and founder of StudentBridge, is joined by Mark Forehand , a seasoned higher ed professional and longtime StudentBridge partner, for a lively discussion about the evolving role of video in student recruitment. 📹 Why video matters more than ever: How short-form videos are influencing Gen Z’s college decisions. Strategies to stand out in a content-saturated world. The impact of storytelling through video on prospective students and their families. Mark shares his expert perspective on leveraging video to drive engagement, boost enrollment, and foster connections between students, parents, and institutions. Learn actionable tips to future-proof your strategy and hear how StudentBridge’s video solutions can transform the way schools connect with their audience. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILD 45:12

13 weeks yang lalu45:12

45:12

In this episode of Filling Seats , we sit down with John Azoni, a seasoned video production expert with over 15 years of experience. John shares key insights from his journey in creating compelling video content for higher education institutions. Together, we explore the analytics behind video engagement, the importance of aligning content with audience intent, and practical tips for producing short-form and long-form videos. Whether you're a marketing leader or an enrollment VP, this episode is packed with actionable strategies to enhance your video content game. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise. 39:01

16 weeks yang lalu39:01

39:01

In this episode of Filling Seats , we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals? Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experience, Teege shares his unique perspective on the root causes of this crisis and why it’s more than just a post-pandemic adjustment. Together, we explore the pressures of corporatization, the shifting meaning of mission-driven work, and innovative solutions that could breathe new life into admissions teams. If you’ve ever wondered what’s really behind the admissions staff turnover this episode is for you. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC 38:27

21 weeks yang lalu38:27

38:27

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees. Dr. Dukes dives into the critical issues of: Student retention within smaller universities Challenges presented when freshman don't return to campus Costs associated with student recruitment 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 45: International Recruitment and its Impact on U.S. Higher Education 45:38

26 weeks yang lalu45:38

45:38

Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with Dr. Neiser highlighting that international operations contribute to a significant portion of his university’s revenue. The conversation explores the strategic importance of international students, the challenges of geopolitical and economic factors, and the necessity of developing strong relationships with recruitment agents. They also touch on the role of digital experiences in international recruitment and emphasize the need for institutions to offer more personalized and relevant support systems for international students. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 43: CEO Conversations - The State of Higher Education 23:01

31 weeks yang lalu23:01

23:01

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes. Jonathan, Vanessa, and Dave also tackle key questions: How can institutions leverage technology to retain knowledge when staff members leave? What are the latest trends in student engagement and how can they boost enrollment? What proven strategies increase student retention and success? 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 42: RNL Trend Report on Personal Information 43:05

36 weeks yang lalu43:05

43:05

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most important, the pair unpacks surprisingly high open rates for recruitment emails and the essential components these communications must include. Raquel and Jonathan also answer: How do students prefer to be contacted? What do they want to know? When do students want to be contact? How to calibrate outreach at each stage of their college search? Don't forget! Raquel and Jonathan break down more of the 2023 RNL Trend Report in Episodes 38 and 39 of Filling Seats. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 41: How to Maximize the Unofficial College Campus Visit 32:48

42 weeks yang lalu32:48

32:48

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists. You'll also hear: How to alleviate the challenges facing visitor services teams Tips for supporting visitors throughout the enrollment life cycle Opportunities the FAFSA delay created to engage students Strategies for giving students the personalization they expect 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 40: Residence Life Rules From Across the Pond and Beyond 20:44

47 weeks yang lalu20:44

20:44

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on priorities and pain points facing students, parents, and admissions teams, while exploring the global and unique realities facing students in North America and the United Kingdom. We'll also cover: Overall trends in student residence life and housing Student priorities, from lifestyle to academics Technology's role in providing student-centered solutions 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report 29:08

51 weeks yang lalu29:08

29:08

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report. The hosts answer: What information sources do students use? Do students really read email and brochures? Isn’t social media enough? What trends should our team prepare for? For more: Schedule a meeting with StudentBridge Accelerate conversion with virtual video 2023 E-Expectations Trend Report 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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38. RNL's 2023 E-Expectations Report: Video and Personalization 29:36

1 year yang lalu29:36

29:36

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalization Key Findings from the 2023 E-Expectations Trend Report How video and personalization drive enrollment and conversion Best practices for creating authentic videos about students' interests More intelligence on the power of virtual video Schedule a meeting with our team Full 2023 E-Expectations Trend Report 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett 30:45

1 year yang lalu30:45

30:45

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university system Advantages of marketing a small regional school and what marketing tactics work best Recommendations for how to grow enrollment among non-traditional populations 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online 33:15

2 years yang lalu33:15

33:15

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programs How they’re capturing prospect email addresses by providing value Areas of improvement and recommendations for enrollment teams Sarah’s take on AI, ChatGPT, marketing ethics, and data privacy 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

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Filling Seats: The State of Enrollment Marketing in Higher Ed

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