G'Day Australia In Mandarin - 你好，澳大利亚 podcast

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How Anthropologie gets omnichannel right (and what to learn) 27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

G'Day Australia in Mandarin - 你好，澳大利亚

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G’day Australia! If you are a recent migrant to the land Down Under, this podcast series in Mandarin is for you. It will help you understand the quirky habits that embody the Aussie way of life. - G’day Australia! 你好，澳大利亚！如果您是最近来到澳洲的移民，那么这个普通话播客系列就是为您而设，它将带您了解那些体现澳洲生活方式的奇特习惯。

4 episode

#Society #Travel #Australia #SBS Audio #SBS #Australia Explained

G'Day Australia in Mandarin - 你好，澳大利亚

updated 4 tahun yang lalu

Beranda serial•Feed

4 episode

#Society #Travel #Australia #SBS Audio #SBS #Australia Explained

Semua episode

G'Day Australia in Mandarin - 你好，澳大利亚

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澳式育儿你了解吗？澳洲人会“鸡娃”吗？ 11:41

4 years yang lalu11:41

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养育和教育子女是华人生活的重要组成部分。在这个问题上，澳大利亚人有着怎样不同的处理方式呢？他们也会为孩子的吃饭、睡觉、学习担忧吗？

G'Day Australia in Mandarin - 你好，澳大利亚

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Aussie great inventions: how is wifi helping the world connect? - 你的生活离得开Wi-Fi吗？盘点澳洲的奇趣发明 11:03

4 years yang lalu11:03

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Wi-Fi technology today is found all over the world, and the means for making it fast and reliable was an Australian invention. - 科技改变生活，这样老掉牙的话道理却不假，澳大利亚日常生活中总有人吐槽不给力的网速、不够高精尖的科技，殊不知，澳大利亚的很多发明曾经彻底了改变我们的、甚至全球人的生活——比如Wi-Fi。

G'Day Australia in Mandarin - 你好，澳大利亚

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Australia’s most popular traditional foods - 澳洲国民美食vegemite：怎么吃才对味？ 11:19

4 years yang lalu11:19

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Whether you're new to Australia, you're showing a friend round or you just want to expand your own horizons, Australia has plenty of unique food options to suit all tastes. - 好莱坞影星汤姆·汉克斯在澳洲拍摄电影时感染新冠病毒，病愈后他在推特上感谢照顾他的澳洲人，并晒出了涂着vegemite的吐司照片，可很多澳洲人说这个吐法有点不澳洲啊。

G'Day Australia in Mandarin - 你好，澳大利亚

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Australia Explained: what does it mean to be Australian? - 解读澳洲 2:47

4 years yang lalu2:47

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Tune in to Australia Explained, SBS Mandarin's latest podcast, which offers a beginner's guide to all things Aussie, including need-to-know slang, foods, humour, and much more. - SBS六集系列播客《解读澳洲》，每周一集带您了解一切关于澳大利亚的有趣知识，包括澳式俚语、幽默、食物等。

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