Loan Officer Marketing With Chris Johnstone podcast

Konten disediakan oleh Chris Johnstone. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Johnstone atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

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Helpless Hydrangea 6:24

14 hari yang lalu6:24

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Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Loan Officer Marketing with Chris Johnstone

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This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_

197 episode

#Entrepreneur #Business #Marketing #Chris #Estate #Lender #Mortgage #Real #Wealth #Loan #Broker #Chris Johnston #Johnston #The Office

Loan Officer Marketing with Chris Johnstone

updated sekitar 11 jam yang lalu

Beranda serial•Feed

197 episode

#Entrepreneur #Business #Marketing #Chris #Estate #Lender #Mortgage #Real #Wealth #Loan #Broker #Chris Johnston #Johnston #The Office

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Loan Officer Marketing with Chris Johnstone

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How Peter Pessetto Helped Book 216 Referrals & 95% More Past Client Business – Without Being a Loan Officer 30:42

11 hours yang lalu30:42

30:42

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here’s what you’ll learn: The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation. How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old). The simple CRM organization tip that led to a 95% increase in past client business. Don't miss this episode! Want to copy Peter’s system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.…

Loan Officer Marketing with Chris Johnstone

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How to Rank in ChatGPT and Become the Loan Officer AI Recommends 25:33

5 hari yang lalu25:33

25:33

3 Key Takeaways: AI Is the New Search Engine: With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results. Hunting vs. Farming Strategy: Daily prospecting feeds your business today (“hunting”), but consistent content creation and digital branding build long-term authority and referrals (“farming”). How to Train the AI to Recommend You: Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you . Want to start getting referrals from AI search engines like ChatGPT? Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.…

Loan Officer Marketing with Chris Johnstone

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How to Rank in ChatGPT and Become the Loan Officer AI Recommends 25:33

5 hari yang lalu25:33

25:33

Loan Officer Marketing with Chris Johnstone

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Tammy Saul. The #1 Female Mortgage Lender in America is on the Podcast! 28:03

8 hari yang lalu28:03

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In this exclusive podcast episode of LoanOfficerPodcast.com , we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market.We discuss strategic relationship-building and how to create and exceptional service experience and leverage that into more referrals and referral relationships. Key Takeaways: Uncover how Tammy converts everyday transactions into consistent, high-quality referrals. Learn how proactive communication and disciplined team-building fuel her sustainable growth. Understand her approach to creating an authentic, referral-driven business without buying leads. Listen now to unlock Tammy Saul’s powerful insights and apply these powerful lessons to your mortgage business!…

Loan Officer Marketing with Chris Johnstone

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How to Leverage Content Marketing on TV to Win Referral Relationships. 23:05

15 hari yang lalu23:05

23:05

In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video content that builds lasting relationships with referral partners. Why most real estate professionals miss out on content marketing and how loan officers can leverage this to dominate their markets. Don't miss this episode! Tune in now to learn how to build your brand, attract new referral partners, and become a content powerhouse.…

Loan Officer Marketing with Chris Johnstone

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How Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀 24:05

18 hari yang lalu24:05

24:05

How Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀 In this episode, we sit down with Sean Herrero, the Adventure Lender, who went from zero to $220 million in mortgage production with a simple yet powerful approach. Sean shares: - How he gets group presentations at real estate offices to build relationships at scale. How he leverages social media into more closed, referrals and relationship. How he turns every loan he processes into a referral creation opportunity Watch now to learn Sean's game-changing strategies and start applying them to your mortgage business today! Don't forget to subscribe and share this episode with your fellow loan officers!…

Loan Officer Marketing with Chris Johnstone

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How Matt Weaver Closed 1,057 Loans Himself and Ranked #11 Loan Officer in the Nation. 32:55

22 hari yang lalu32:55

32:55

In this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here’s what you’ll discover: How to implement a clear, scripted process to efficiently handle large volumes of loans without sacrificing quality. Proven techniques to build strong, lasting relationships with real estate agents through valuable education and seminars. Essential mindset shifts to move from simply processing transactions to consistently delivering exceptional client experiences. Watch the episode now to learn Matt Weaver’s proven success strategies.…

Loan Officer Marketing with Chris Johnstone

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How Damon Germanides Closed $202M by Focusing on Niche Loans and Elite Relationships 15:52

26 hari yang lalu15:52

15:52

In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships. Here’s what you’ll discover: How to win jumbo, complex, and non-traditional loans that big banks can’t touch The exact strategy Damon uses to become the #1 referral partner in boutique real estate offices How adding bridge lending created a second revenue stream (and even more referrals) Watch the episode now to learn how to grow in any market — especially when others are pulling back.…

Loan Officer Marketing with Chris Johnstone

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How Ben Cohen Jumped from $349M to $553M in 12 Months and Became the #4 Loan Officer in the Nation 28:27

29 hari yang lalu28:27

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In this powerful episode of The Loan Officer Marketing Podcast , top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today. Here’s what you’ll discover: How Ben built a scalable business model while maintaining world-class customer service The real difference between a transactional lender and a relationship lender (and why it matters) How to create profitable corporate partnerships that bring in steady deal flow Want to learn how to scale your loan business without burning out?-Don’t miss this episode Watch the full episode now and take your next step toward massive growth.…

Loan Officer Marketing with Chris Johnstone

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How to Fill Your Mortgage Calendar With Referral Based Qualified Appointments 1:00:42

5 weeks yang lalu1:00:42

1:00:42

In this high-impact episode of The Loan Officer Marketing Podcast , Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business from inconsistent to fully booked. Here’s what you’ll learn: - The referral-first strategy that helped the #4 loan officer in the U.S. grow by $204M last year - Why 77% of borrowers close with the first lender they speak to — and how to make sure that’s you - How to leverage AI and appointment setters to stay top-of-mind and generate consistent deals from your database and referral partners Ready to start booking 3–5 qualified appointments per week without lifting the phone yourself? Apply now for our AI-powered Appointment Setting Program at AIMortgageDeals.com or text “APPLY” to 704-635-6076 to chat with our AI and see the system in action.…

Loan Officer Marketing with Chris Johnstone

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How James Driscoll Booked 83 Realtor Appointments in 3 Weeks Using A.I. & VAs 24:51

5 weeks yang lalu24:51

24:51

In this amazing episode of The Loan Officer Marketing Podcast , 31-year mortgage veteran James Driscoll shares how he transformed his business by outsourcing appointment setting and leveraging A.I. for consistent follow-up. If you're stuck at 4 loans a month and want to break through to 10+, this episode is your blueprint. Here’s what you’ll discover: How James' team booked 83 qualified real estate agent appointments in just 3 weeks Learn the exact follow-up strategy that turned cold contacts into 10 new referral partners in 90 days. See how he's using this system to both close $70M+ annually and recruit top-producing LOs. Don’t miss this episode—James pulls back the curtain on the exact system fueling his $70M+ production. Tune in now and start building your own referral machine—one appointment at a time.…

Loan Officer Marketing with Chris Johnstone

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The #7 LO in the Nation Andrew Marquis Shares How He Grew by Over $100m Last Year to a Total of $418m! 29:07

6 weeks yang lalu29:07

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In this episode, we interview Andrew Marquis, the #7 loan officer on the Scotsman’s Guide, who grew his production by over $100 million in one year. Learn how he’s turning a tough market into massive opportunity—and how you can, too. Here’s what you’ll discover: Andrew’s mindset shift that helped him grow in a down market (and how you can adopt it today). His exact strategy for outpacing referral partner attrition and adding $80M+ producing agents to his network. How he uses a simple, value-driven script to book meetings with top real estate agents—even when they say “not now.” If you’re a loan officer looking to grow your referral network, boost lead volume, and build lasting partnerships in today’s market—don’t miss this episode. Listen now, subscribe, and leave a comment to let Andrew know what stood out to you!…

Loan Officer Marketing with Chris Johnstone

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The #3 Emerging Stars Loan Officer with $227M in Volume is on the Loan Officer Marketing Podcast! 20:15

7 weeks yang lalu20:15

20:15

Listen in as Christian Groomes shares how he built one of the largest mortgage businesses in an incredibly short period of time. In this incredibly valuable conversation he shares … Where he gets his leads and closings from. The #1 process that every loan officer needs to focus on for growth. His thoughts and strategy for how he is going to continue to grow in the coming market. If you want to close more loans this episode is a must listen!…

Loan Officer Marketing with Chris Johnstone

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Discover How Melissa Rishel is Building a Referral Machine 12:31

7 weeks yang lalu12:31

12:31

In this episode, we interview Melissa Rishel, a loan officer who’s proving you don’t need a massive database to win in this market. Learn how she's building powerful referral relationships from scratch using her unique Walk and Talk Real Estate approach—and how you can, too. You’ll get to learn: How Melissa books referral-generating meetings with top agents every week The Walk & Talk strategy: a creative spin on coffee meetings that gets results Why consistency and tracking are the secret weapons for long-term growth If you’re a loan officer looking for new ways to connect with agents and drive referrals, this episode is your game plan. Listen now and start building your referral network—one walk at a time!…

Loan Officer Marketing with Chris Johnstone

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How Cindy Ertman Turned Setbacks Into a Billion in Volume and Built a Coaching Empire 27:05

7 weeks yang lalu27:05

27:05

In this powerful episode, industry legend Cindy Ertman shares her journey from being unexpectedly laid off while pregnant, to becoming one of the most respected names in the mortgage industry with over $1.2B in branch volume. Her story is packed with resilience, strategy, and real-world coaching wisdom. Here’s what you’ll learn: How Cindy used grit and creative strategy to land her first top agent deal—and how that mindset still applies today. The 7 core pillars every loan officer should build their business on to survive and thrive in any market. How focusing on niche markets and relationship-based selling can skyrocket your production and create lifelong referrals. Whether you’re looking to grow your pipeline, optimize your systems, or finally build that consistent referral network—this episode is a must-listen. Watch now and take the next step in leveling up your mortgage business!…

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