Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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Konten disediakan oleh Michelle Vroom. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Vroom atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Market Like a Boss
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Konten disediakan oleh Michelle Vroom. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Vroom atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This podcast is for any female entrepreneur who wants to be in control of making money so she can fully step into the role of provider in her business and life. Each week Michelle drops an episode with simple, practical marketing strategies to sign dream clients and scale your business to 6-figures and beyond. No topic is off the table - we talk about how to juggle business and kids, the challenges of making more money, how making money impacts your relationships and how to go after what you want without fear of judgement or needing permission from others. Michelle is committed to redefining what it means to be a boss so she can help more women have the freedom to create dream clients whenever they want and be the provider for their families. If you're ready to take control over your business and make money whenever you want while having the freedom to be present with your family, the Market Like a Boss podcast is for you.
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308 episode
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Tandai semua (belum/sudah) diputar ...
Manage series 3349903
Konten disediakan oleh Michelle Vroom. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Vroom atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This podcast is for any female entrepreneur who wants to be in control of making money so she can fully step into the role of provider in her business and life. Each week Michelle drops an episode with simple, practical marketing strategies to sign dream clients and scale your business to 6-figures and beyond. No topic is off the table - we talk about how to juggle business and kids, the challenges of making more money, how making money impacts your relationships and how to go after what you want without fear of judgement or needing permission from others. Michelle is committed to redefining what it means to be a boss so she can help more women have the freedom to create dream clients whenever they want and be the provider for their families. If you're ready to take control over your business and make money whenever you want while having the freedom to be present with your family, the Market Like a Boss podcast is for you.
…
continue reading
308 episode
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Market Like a Boss
1 Episode 305: 3 Shifts I Made to Get to 300K 27:53
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Putar Nanti Putar Nanti Daftar Suka MenyukaiWant to scale your business without working crazy hours? In this week's episode, I’m sharing the three biggest shifts that took me from 140K to over 300K—all while working just 20 hours a week. I had to make some tough decisions and step outside my comfort zone in ways I never had before. Were there sacrifices? Yes. But were they worth it? HECK YES. Scaling isn’t just about working harder—it’s about making the right moves at the right time. If you’re ready to grow your business without burning out, this episode is for you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 304: BIG Changes to the Market Like a Boss Group 27:27
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Putar Nanti Putar Nanti Daftar Suka MenyukaiFor nearly seven years, the Market Like a Boss Facebook group has been an incredible space for connection, support, and client growth. But as the online space shifts, I’ve noticed a big challenge—genuine networking is getting harder. Too many groups have either become silent or turned into a nonstop promo fest. On the flip side, some are so strict that members feel like they can’t even talk about their businesses. So where do we go if we want real, authentic conversations that actually lead to meaningful connections? In this week’s episode, I’m sharing my vision for where my group is headed and how we’re doubling down on what has always made our community stand out: real, honest, and valuable relationships. If you’ve been feeling disconnected in other groups, this is your invitation to join the conversation in a space that truly supports you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 303: How to Position Your Offer So Dream Clients Say YES 37:15
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Putar Nanti Putar Nanti Daftar Suka MenyukaiAre you being bold enough when talking about your offer? In this week’s episode, I’m breaking down why so many entrepreneurs struggle to connect what they do with how it truly serves their clients. After reviewing dozens of offers, I noticed one big mistake: we’re not being specific enough. Gone are the days of vague promises like "I’ll help you succeed." Your dream clients need to hear exactly how you can help them. They want clarity, confidence, and conviction—and they’ll only buy from the person who delivers that. If you’ve been struggling to communicate your offer in a way that actually gets people to buy, this episode is for you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 302: Why DFY Providers Shouldn’t Scale with Courses or Memberships 28:20
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Putar Nanti Putar Nanti Daftar Suka MenyukaiHot take: If you’re a done-for-you service provider looking to scale, a course or membership isn’t the answer. I know, I know—passive income sounds great. But the reality? These offers require way more marketing and sales than people realize. If you’re used to 1:1 client work and want to scale without adding more hours, you need a strategy that actually supports your growth. In this week's episode, I’m breaking down: Why low-ticket offers require high volume to be profitable The real truth about “passive income” What type of offer makes the most sense for DFY providers who want to scale sustainably If you’ve been considering a course or membership, you need to listen to this first. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 301: Do You ACTUALLY Need a Bigger Audience? Or Do You Need to Convert the Leads You Already Have? 22:22
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Putar Nanti Putar Nanti Daftar Suka MenyukaiWhen it comes to growing your business, audience size isn’t the only thing that matters. Too often, entrepreneurs focus on playing the volume game—thinking they need more followers, more subscribers, or more people in their pipeline. Here’s the thing: cold audiences convert at just 1-2%. That’s why I choose to prioritize building personal relationships with the leads already in my audience. It’s about quality over quantity—nurturing trust and creating connections that lead to consistent clients. In this week’s episode, I’m breaking down the question: Do you really need a bigger audience, or is it time to focus on converting the leads already following you? I’ll share how building trust with your existing leads can lead to consistent clients. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 300: How to Make 100-200K Working 20 Hours a Week 25:17
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Putar Nanti Putar Nanti Daftar Suka MenyukaiMost people assume that making $200K+ a year means working around the clock—but I’m here to tell you otherwise. I’ve built a business that allows me to work just 20-25 hours a week, take every Friday off, and still contribute to the big dreams my family is building. But this didn't just happen overnight. I didn't "manifest" it. I created it. And you can too. In this week's episode, I’m sharing the 100K calculator I created to help you map out exactly what needs to happen for you to reach 6-figures in one year. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. My FREE 100K calculator will help you break down what it will take to reach 6-figures in one year. Grab yours now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 299: How to Feel Good Enough in Your Business with Lissa Figgins 47:29
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Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you’ve ever felt like you’re not doing enough or like you’re constantly rushing from one task to the next, this episode is for you. This week, I’m joined by the amazing Lissa Figgins for an open conversation about what it means to feel “enough” in your business. We talk about: Why so many women feel trapped in a cycle of busyness How to stop chasing the feeling of “enough” and take control of your time What it means to slow down and build a business aligned with your values Even if you’re not a Christian or a woman of faith, this episode will challenge you to rethink the things you’re chasing in your business. It’s time to stop running on empty and start building a business that lights you up. About Lissa: Recovering should-do list girl who learned to slow down, Lissa UN-hurried her heart (letting go of her addiction to controlling time, multitasking, and always doing). Her God-given mission: shift the way busy Christian women business owners approach time so they can finally stop chasing a clock, calendar (and their to-do lists)...and increase the ROI on their time through more impact + income. Lissa launched her business (while juggling multiple roles in her family & community) and discovered she couldn’t juggle all-the-things on her own…the key was doing it WITH-God! Always a teacher & mentor, she is the UN-Time Management Strategist who has personally helped 100s of Christian women business owners REDEEM their Time to build an impactful Life + Business, with intention & presence. She teaches her clients how to steward their time as a gift from God to stay balanced & growing as the C.E.O. (Christ Empowered Operator) of their WITH-God Life + Biz: investing their time wisely as a committed follower of Christ. And most importantly she wants women to know the truth: YOU. HAVE. TIME. Want more from Lissa? Check out The Redeem Her Time podcast and download Lissa's REDEEM Her Time Balance Assessment to take your first step towards REDEEMING your TIME. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 298: You Have Control Over the Type of Clients You Work With 28:34
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Putar Nanti Putar Nanti Daftar Suka MenyukaiLet’s get real—some of you are acting like you don’t have control over the type of clients you work with. But here’s the truth: you have WAY more control than you think. In this week’s episode, I’m serving up some tough love to help you take back your power by unpacking: Why “any client is a good client” is a lie we tell ourselves when starting out The mindset shifts you need to stop settling for clients who drain your energy How to attract your dream clients If you’re tired of chasing clients or convincing people to work with you, this episode is your permission slip to step into your power and call in the clients who light you up. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 297: How to Respond When Someone Says They Can't Afford It 35:45
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Putar Nanti Putar Nanti Daftar Suka MenyukaiHow do you handle the phrase “I can’t afford it” on a sales call? For many, it feels like walking a tightrope between being too pushy or backing off completely. In this week's episode, I’m sharing my perspective on handling money objections in a way that feels genuine and effective. You’ll hear: Why money objections aren’t always about money How to shift your mindset and take the pressure off closing the sale Why coaching someone through their decision feels better for both you and your client Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I'm not going to lie. 2024 was one of the hardest years I've had in business in a LONG time. But it was all worth it -- because the courageous decisions I made in 2024 have led me to end the year with more profit...and a much brighter 2025. In this bonus episode, I’m giving you a behind-the-scenes look at the difficult things I faced in 2024, how I worked through them and the lessons I learned. If you’re in the middle of a tough season or just need some motivation to go BIG in 2025, this episode is a MUST listen. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 296: What to Do When Your Clients Aren't Getting Great Results 28:05
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Putar Nanti Putar Nanti Daftar Suka MenyukaiWhat happens when your clients aren’t getting the results you (or they) hoped for? This topic doesn’t often get discussed in the online space, but it’s something we’ve all faced. In this week's episode, I’m breaking down what to do when things don’t go as planned and how to handle these situations without second-guessing yourself. I’ve coached many clients through this and faced it in my own business. You’ll walk away with a fresh perspective on how to handle these situations and the tools to show up powerfully for your clients—no matter the results they’re seeing. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 295: Why You Keep Putting Client Work Over Your Own Marketing 34:53
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Putar Nanti Putar Nanti Daftar Suka MenyukaiAre you guilty of putting your clients first at the expense of your own marketing? In this week’s episode, I’m diving into why we often prioritize client work over growing our own businesses. You already know marketing is essential for attracting consistent clients, yet it’s easy to let it fall by the wayside when you’re busy serving others. Here’s what I cover in this episode: The mindset shifts needed to consistently prioritize your marketing How to balance client work without taking on too much responsibility Practical steps to break the cycle and get back to intentional growth It’s time to show up for your business like you show up for your clients. This episode will help you do just that. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 294: How Alison Went From 2,500/month to 10K Months...in Just 6 Months with Alison Simmons 46:27
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Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week's episode, I’m joined by my client Alison Simmons to talk about how she went from $2,500/month to $10K months in less than six months. This isn’t your typical “overnight success” story—it’s about the intentional steps Alison took to create a thriving, profitable business. When Alison and I started working together, she knew she wanted more: higher-paying clients, work that truly lights her up, and the ability to serve at a higher level. What I love about Alison’s story is how she fully embraced the coaching process, leaning into her challenges and showing up with intention every step of the way. During the episode, we chatted about: What was required for Allison to make that revenue leap The mindset shifts she made How Alison leveraged coaching to fast-track her results This is more than a success story—it’s a behind-the-scenes look at what it takes to make significant changes in your business. Alison’s journey will inspire and challenge you to think about where you’ve outgrown your current standards and what leveling up could look like for you. About Alison: Alison Leigh Simmons is a no-nonsense Business Manager & Strategy Implementor dedicated to helping 6 figure business owners build sustainable, scalable businesses without the chaos. As the founder of Alison Leigh OBM, LLC, she turns big visions into actionable plans, leveraging streamlined workflows, scalable systems with the help of cutting-edge AI tools to free up both your time and your brain space so that you can sleep better at night! With a mix of analytical problem-solving and real-talk advice, Alison helps entrepreneurs ditch the overwhelm, work smarter, and focus on what they love most Want more from Alison? Be sure to check out Alison’s website and listen to her podcast . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 293: What to Do When You're Not Feeling Motivated 13:45
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Putar Nanti Putar Nanti Daftar Suka MenyukaiMotivation isn’t something we always have on tap—it ebbs and flows, and that’s okay. As business owners, we all experience times when our energy feels low, especially as we navigate the holiday season or confront challenging thoughts about our work. In this episode, I talk about: Why it’s perfectly normal to feel unmotivated from time to time How to spot patterns and trends in your motivation levels Simple mindset shifts to help you regain clarity and energy If you’ve been struggling with motivation, this episode will give you actionable steps to understand what’s going on and take back control of your mindset. Tune in now and start feeling more motivated in your business! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 292: How to Get More Confident in Your Marketing with Jennifer Jakobsen 33:59
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Putar Nanti Putar Nanti Daftar Suka MenyukaiConfidence isn’t something you’re just born with—it’s something you build over time. I’ll be the first to admit there have been seasons in my eight and a half years of business where I didn’t feel as confident as I wanted to. Whether it was imposter syndrome creeping in or questioning the success I’ve achieved, those moments are real, and I know so many of you can relate. In this week's episode, I'm joined by certified life and business mindset coach Jennifer Jakobsen for an honest, open conversation about confidence in your marketing. Jennifer and I discuss why so many entrepreneurs struggle with confidence in their business, what’s really holding them back, and how to overcome those blocks to show up more confidently in their marketing. No matter how long you’ve been in business, this episode will give you the tools to feel more confident in your marketing and your business. About Jennifer: Jennifer Jakobsen is a certified life and business mindset coach for coaches as well as a Licensed Therapist. She helps coaches ditch the doubt in their businesses and life so they can show up with the confidence and authenticity that attracts paying clients over and over again. She does this using her signature “Clarity to Cash” system. Her clients call her their business therapist since she helps them get out of their head so they can actually solve the problems in their businesses. Want more from Jennifer? Be sure to check out Jennifer's free quiz to uncover exactly what is keeping you from more clients and follow her on Instagram & join her Facebook group . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 291: Why Service Providers Make the Best Coaches 20:29
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Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you’re a done-for-you service provider who’s maxed out on 1:1 work, knows you need to scale, but doesn’t want to go the agency route, this episode is for you. In this episode, I break down why service providers make the best coaches, even if they don’t see themselves that way yet and share how your existing skills uniquely set you up for success. If you’ve been feeling called to make a bigger impact in 2025 and serve more people at once, this episode will give you the encouragement and insights to start exploring that next step. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 290: Why People Are Visiting Your Call Link But Not Booking 20:05
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Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week, I talk about something every service provider faces: why potential clients express interest in your offer, visit your call link... but don’t book. This is something I’ve coached many clients through, and today, I’m sharing what’s really going on behind the scenes. I’m breaking down the real reasons behind why potential clients hesitate to book that call from fears of “wasting time” to feeling like they need to “have it all together” first, and how to address them in your content. Often, the problem isn’t about money or them not being ready -- it’s about overcoming those mental blocks that hold them back. If you’re ready to fill your calendar with qualified leads who are excited to work with you, don’t miss this episode! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 289: The Dark Side of Scaling with Samantha Siffring 59:36
59:36 Putar Nanti Putar Nanti Daftar Suka Menyukai59:36
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis year has been a rollercoaster for me. My business was doing great, but I realized earlier in the year that the direction I was heading in wasn’t one I loved. That’s when I knew I needed to make some changes. In this week’s episode, I’m getting honest about the ups and downs of scaling. I’m joined by special guest Samantha Siffring, and together, we’re talking about the real truth behind scaling that most people don’t share – the pros, cons, and everything in between. We’re also sharing how scaling looked for us personally and why we both eventually decided to scale back. If you’re thinking about growing your business in 2025, this episode is for you. We’re also discussing the marketing trends we expect to see next year, so you don’t want to miss this. About Samantha: Samantha Siffring is a business coach, host of the Simple Online Business podcast, and author of Copy That Compels and the 90 Day Business Growth Challenge journal. Since 2015, she has helped hundreds of women build successful businesses. She lives in Colorado with her husband, 3 children, dog, and cat. Her non-work time is spent reading romance novels, antiquing, traveling with her family, and cheering for the Denver Nuggets. Want more from Samantha? Join Samantha’s Facebook group, Online Business Building Women and follow her on Instagram. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 100K slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 288: Why Your Content Isn't Converting 35:03
35:03 Putar Nanti Putar Nanti Daftar Suka Menyukai35:03
Putar Nanti Putar Nanti Daftar Suka MenyukaiEver feel like you’re putting out tons of content but not seeing the clients you want from it? You’re showing up, creating posts, and building your community, but you’re not seeing the sales calls booked or hearing from people ready to work with you. Maybe you’re even getting plenty of engagement on the free content – people commenting, asking questions, and liking your posts – but when it comes time to take that next step, they’re just not doing it. Frustrating, right? I’ve been there. After 6+ years of growing my Facebook group and putting out hundreds of pieces of content, I’ve seen what works (and what doesn’t) when it comes to converting leads into clients. I’ve tested and refined my approach, and in this episode, I’m breaking down the reasons why your content might not be leading to the sales you want – and what changes you can make to turn that engagement into clients. In this week’s episode, I cover: Why your content might be attracting attention but not conversions Common mistakes we make with content that leaves potential clients on the fence Shifts you can make to guide your audience from “interested” to “ready to buy” Tune in to learn how to make your content work harder for you, so you can start booking more calls and converting more clients. If you’re ready to get real results from the content you’re already putting out, this one’s for you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to Freedom slot now. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 287: How to Handle Dream Clients Who Aren't Ready to Buy 15:58
15:58 Putar Nanti Putar Nanti Daftar Suka Menyukai15:58
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m diving into a topic we all face: handling dream clients who aren’t ready to work with you yet or who say "no." It’s one of those moments that can feel frustrating, especially when you feel like you’re doing everything right. You’re showing up, putting in the work, and yet those dream clients aren’t buying. I get it. Even with tons of experience, you’ll still face this situation, and it brings up all kinds of thoughts and emotions. In this episode, I’m sharing: The thoughts we have when someone says no and how they can hold us back from following up Why hearing "no" doesn’t mean it’s the end of the road How to reframe the way you think about the initial "no" and why it’s actually an opportunity If you’ve ever let a "no" stop you from nurturing a relationship, this episode is for you. Tune in to hear how I’ve shifted my mindset around clients who aren’t ready to buy. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 286: Are You Training Your Audience NOT to Buy From You? 54:53
54:53 Putar Nanti Putar Nanti Daftar Suka Menyukai54:53
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, we’re diving into a topic that doesn’t get talked about enough: whether you’re training your audience NOT to buy from you. I know it’s easy to blame your audience when sales aren’t coming through as consistently as you want. You might feel like you have the wrong people or that your audience isn’t big enough. Trust me -- I get it. It’s frustrating when you’ve put in the work to grow your community, and yet, you’re not seeing the sales you expected. But here’s the thing: as the leader of your audience, it’s time to take responsibility. What if the real issue isn’t your audience but how you’re showing up? What if it’s your messaging, your mindset, or even the energy you bring to your offers that’s holding people back from buying? During the episode, I’m breaking down the ways you might unknowingly be training your audience NOT to buy from you. We’ll talk about what’s really getting in the way of turning your audience into consistent clients and how to start shifting that. If you’ve been struggling with getting your community to convert, this episode is for you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 285: Why You're Not Signing Clients Consistently 49:14
49:14 Putar Nanti Putar Nanti Daftar Suka Menyukai49:14
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m diving into what’s really keeping you from consistently attracting your dream clients. Spoiler: it all starts with your thoughts. During the episode, I talk about how your mindset directly impacts the results you’re seeing right now—and more importantly, how you can shift those thoughts to start seeing different results. Whatever you’re feeling is a reflection of what you’re thinking. If you’re feeling stuck, unsure, or even frustrated, there’s likely a thought pattern holding you back. This is an important conversation if you’ve been struggling to land clients and feel like something’s not clicking. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 284: How to Attract Dream Clients Who Want to Pay You 44:51
44:51 Putar Nanti Putar Nanti Daftar Suka Menyukai44:51
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m diving into what it REALLY takes to attract dream clients who are not only excited to work with you but are also ready and willing to pay for your services. If you feel like you’ve been attracting people who aren’t the right fit or who need convincing, it’s likely because your messaging and content aren’t speaking directly to the people who are already sold on what you offer. I see so much content focused on convincing potential clients, which can feel desperate and exhausting. What if you showed up with conviction instead? What if you positioned yourself as the expert your dream clients have been looking for, and spoke directly to them? In this episode, I talk about: How to craft messaging that draws in clients who are ready to invest Why your content might be attracting the wrong people—and how to fix it The mindset shift you need to make to speak with confidence and attract clients who trust you to solve their problems Dream clients don’t need convincing. They see the value in solving their problems, and they trust you to help them do it. Tune in to learn how to position yourself so you can attract more of these dream clients who are eager to work with you and ready to pay! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 283: How to Become the Go-To Expert Dream Clients Want to Work With 1:31:29
1:31:29 Putar Nanti Putar Nanti Daftar Suka Menyukai1:31:29
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week’s episode is a special one! I’m sharing insights from the Land Your Dream Client challenge I hosted in August, where we dove deep into what it takes to become the go-to expert your dream clients want to work with. In this episode, I talk about: The beliefs you have around your offer (and how they might be holding you back) Why you're not getting consistent clients for your offer right now (and what to do about it) The buying process and what’s really going on in your audience's mind when you're selling your offer If you’ve been struggling to position yourself as the expert or want to land more dream clients, this episode is a must-listen. I’m breaking down what you need to shift in your mindset and strategy to start attracting the clients you’ve always dreamed of working with. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 282: 4 Ways to Create Consistent 10K Months 37:34
37:34 Putar Nanti Putar Nanti Daftar Suka Menyukai37:34
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week's episode, we’re diving into something BIG—how to make 10K months your new norm. I know some of you may have told yourself to play small or downplay your goals. Maybe you’ve been conditioned to feel guilty or ashamed for wanting to hit certain income milestones. But I’m here to tell you: there’s nothing wrong with wanting consistent 10K months. In fact, I want you to be proud of it and shout it from the rooftops! I want to normalize 10K months as your standard, not some far-off dream. And in this episode, I’m going to share exactly how to make that happen. During the episode, I talk about: The beliefs that are keeping most women from hitting 10K months Where your focus needs to be to make 10K months your new standard Actionable steps you can take to hit consistent 10K months If you’re ready to stop playing small and make consistent 10K months, this episode is for you! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 281: The #1 Thing Holding You Back From Getting More Clients 17:23
17:23 Putar Nanti Putar Nanti Daftar Suka Menyukai17:23
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week's episode was inspired by a conversation I had with a client. In it, I talk about the #1 thing holding you back from getting more clients. No, it's not your strategy or skills -- it’s the fear of possibly failing and how it might make you feel. We often hesitate to promote ourselves or put offers out there because we’re afraid of what it will feel like if no one signs up. But here’s the truth: the fear of disappointment or self-doubt is what keeps you from taking action. Once you face that fear and realize that you’ll survive even if things don’t go as planned, you’ll start showing up more confidently and consistently. Success in marketing isn’t about avoiding failure, it’s about learning from it and moving forward with the confidence that you’ll be okay no matter what. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 280: The Key To Landing Clients 14:51
14:51 Putar Nanti Putar Nanti Daftar Suka Menyukai14:51
Putar Nanti Putar Nanti Daftar Suka MenyukaiAre you struggling to land consistent clients? The answer might be simpler than you think. In this week’s episode, I’m diving into the key to landing clients consistently: focusing on what you can control. So many entrepreneurs spend too much time and energy stressing over things they can’t control in their marketing—things like the algorithm, who signs on, or even how other people respond to your posts. This leads to frustration and slows down your growth. In this episode, I’ll show you how shifting your focus to what’s within your control can change everything and help you start seeing results. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 279: How I Went From $54K To $140K In One Year 32:12
32:12 Putar Nanti Putar Nanti Daftar Suka Menyukai32:12
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m pulling back the curtain on the exact shifts I made between 2018 and 2019 that took my revenue from just over $50K to $140K. I’ll be sharing the strategies and mindset shifts that didn’t just help me hit multiple 6-figures but also opened things up in my family. From buying our dream home and car to being able to provide for my family when my husband lost his job, these changes paved the way for so much more in my business and family. If you’re looking to sign clients faster and grow your revenue, this episode is a must-listen. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out the episode where I break down the money I've made in the last 5 years & lessons learned. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 278: Why You're Hesitant to Scale Your Group Program 23:19
23:19 Putar Nanti Putar Nanti Daftar Suka Menyukai23:19
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you've already made 6-figures and want to scale your group program since you’re at capacity but find yourself hesitant to enroll more clients, this episode is for you. In this week’s episode, I talk about: Why you’re hesitant to scale your group program Why adding more people to your program will lead to better results for everyone How to handle more clients in your program without sacrificing quality Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 277: Your Ideal Client is Further Along Than You Think 10:28
10:28 Putar Nanti Putar Nanti Daftar Suka Menyukai10:28
Putar Nanti Putar Nanti Daftar Suka Menyukai“Who are the people that will value the outcome that you provide the most?” This question challenged one of my Sold Out Standard clients, and it might challenge your assumptions too. We often assume our ideal clients are those struggling the most. But the truth is, those who are ready to take action and invest are often the best fit. In this week’s episode, I talk about who you should be speaking to in your messaging and marketing. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 276: How Chaitra Made 140K From Her Group Program with Chaitra Radhakrishna 36:55
36:55 Putar Nanti Putar Nanti Daftar Suka Menyukai36:55
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by my client Chaitra Radhakrishna who shared her journey to making 140K from her group program. Chaitra has taken a lot of scary leaps in our time working together. When we started working, she was designing Shopify websites and now she is making the majority of her money from her group program. During the episode we chatted about: How having a group program give Chaitra more choices What scary choices she had to made Growth year vs. stability year About Chaitra: Chaitra is the founder of Pinkpot Studio which is a Shopify design studio for product-based businesses. After taking a long maternity break, she got to rebuilding her design studio in Jan 2020 and within a year was able to scale her income to 6-fig by booking consistent high-end $10K website projects while working less than 20 hours/week. She believes that being kind, doing good work and working from a place of rest can go a long way in growing a business. She is on a mission to help other web designers raise their prices, design high-end websites and scale their income by doing what they love. Want more from Chaitra? Be sure to follow her on Instagram and check out her 5-day email course that walks you through how to streamline your web design process, increase your value and charge higher for client projects. Connect with me outside the podcast! Do you want to stop relying on referrals & sign dream clients you love working with? Sign up for our free Land Your Dream Client Challenge! Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 275: Why Only 6% of Business Owners Reach 6-figures 19:36
19:36 Putar Nanti Putar Nanti Daftar Suka Menyukai19:36
Putar Nanti Putar Nanti Daftar Suka MenyukaiOnly 6% of entrepreneurs make it to 6-figures. That’s an insanely low number & my goal is to change it. In this week's episode, I share my perspective as to why entrepreneurs don’t reach this milestone, including: What gets in the way of women reaching 6-figures faster How to make sure you’re part of the 6% Connect with me outside the podcast! Download my 100K Calculator to help you break down what it will take to reach 6-figures in one year. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 274: Can You Give Away Too Much For Free? 18:30
18:30 Putar Nanti Putar Nanti Daftar Suka Menyukai18:30
Putar Nanti Putar Nanti Daftar Suka MenyukaiHave you ever held back on sharing your knowledge because you were worried about giving away too much for free? Maybe you’ve even been told that if you give away too much people won’t buy from you. Hold that thought. During this week’s episode, I bust this myth wide open and discuss: Why free information alone won’t get you results The power of hands-on support What other types of valuable content you can share to attract your dream clients Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 273: When to Make Changes to Your Marketing Strategy 19:03
19:03 Putar Nanti Putar Nanti Daftar Suka Menyukai19:03
Putar Nanti Putar Nanti Daftar Suka Menyukai"How long should I wait to make a change if something isn’t working?" I get this question a lot. And I have a very unconventional answer that I share in this week’s episode. During the episode, I talk about: What happens when we don't give a strategy enough time to work When is the right time to make changes to your marketing strategy What is required to see the results you want…
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Market Like a Boss
1 Episode 272: 3 Ways You're Making Marketing Complicated 20:59
20:59 Putar Nanti Putar Nanti Daftar Suka Menyukai20:59
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I breakdown 3 ways you’re making marketing harder than it has to be. I discuss: Why marketing feels complicated What happens when you don't have a clear goal How to make marketing simple so you can sign clients faster Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 271: What To Do If Your Marketing Isn't Working 33:27
33:27 Putar Nanti Putar Nanti Daftar Suka Menyukai33:27
Putar Nanti Putar Nanti Daftar Suka MenyukaiWhat should you do when your marketing isn't working? In this week’s episode I talk about what to do when you’re trying all the things and it feels like nothing’s working. I discuss: What to do when you feel like you’re putting all the effort and not seeing the results you want How to know which shifts you need to make (without burning the whole thing down) Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 270: #1 Thing Keeping You From 6-Figures 20:23
20:23 Putar Nanti Putar Nanti Daftar Suka Menyukai20:23
Putar Nanti Putar Nanti Daftar Suka MenyukaiWant to know the #1 thing keeping you from getting to 6-figures (or more) in your business? It’s not necessarily fear of failure. The #1 thing that keeps you from making money is…the fear of losing it all. In this week’s episode, I dive into this topic and share the things that allowed me to go after bigger things in my business. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 269: The Key to Booking More Sales Calls 33:52
33:52 Putar Nanti Putar Nanti Daftar Suka Menyukai33:52
Putar Nanti Putar Nanti Daftar Suka MenyukaiBooking sales calls doesn’t have to be as hard as you’re making it. In this week’s episode I talk about how to get out of your head and book more calls with dream clients. I discuss: Why we overcomplicate things in our business and marketing How to book more sales calls without making it hard and complicated (with action steps you can start taking today to book more calls) Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 268: Why People with Money Aren't Buying From You 18:06
18:06 Putar Nanti Putar Nanti Daftar Suka Menyukai18:06
Putar Nanti Putar Nanti Daftar Suka Menyukai“Why aren’t the people with money buying from me?” This is probably a question you’ve asked yourself before (if you’re honest). Here are the facts… It’s not that people don’t like your offer. It’s not that your messaging is off. It’s not that they don’t like you. People aren’t buying because they don't see you as THE expert. In this week's episode, I dive into what shifts you need to make to establish more authority so your audience is excited to buy from you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 267: How To Attract Clients Who Will Do The Work 29:58
29:58 Putar Nanti Putar Nanti Daftar Suka Menyukai29:58
Putar Nanti Putar Nanti Daftar Suka MenyukaiNot all clients are created equal. As you serve more clients in your business, you’ll notice there are some who get incredible results and there are others who seem to always push back and don’t seem committed. In this week’s episode, I talk about what you need to focus on to attract clients who will ACTUALLY do the work. Connect with me outside the podcast! Want to sign consistent dream clients? Join my free live workshop The Consistency Code . Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 266: Feeling Behind in Business? Here's What to Do. 22:05
22:05 Putar Nanti Putar Nanti Daftar Suka Menyukai22:05
Putar Nanti Putar Nanti Daftar Suka MenyukaiDo you ever feel like you're falling behind in your business? You're not alone! Even successful women often experience this self-doubt. In this week's episode, I talk about what to do when you feel behind in your business and: What happens when thoughts of feeling behind come up Tools and shifts you can make to move past these feelings Connect with me outside the podcast! Want to sign consistent dream clients? Join my free live workshop The Consistency Code . Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
Feeling frustrated by no-shows? Been there. Done that. Got the t-shirt. In this week's episode, I talk about: The #1 reason why no-shows happen Signs you’re speaking to people who aren’t motivated Shifts you can make to start marketing your calls to ready buyers Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 264: When You Feel Like It's Not Working 24:58
24:58 Putar Nanti Putar Nanti Daftar Suka Menyukai24:58
Putar Nanti Putar Nanti Daftar Suka MenyukaiFeeling like "burning" your business down? This week’s episode is for you. In it, I talk about what to do when it feels like things aren’t working. Even if you’re not in a place right now where you want to burn your business down, the next time it happens you’ll have this episode to listen to. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. I’m hosting the first Market Like a Boss networking event on May 23rd. Join us if you want to build more connections & expand your network! Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 263: How to Manage Your Money with Katy Almstrom 47:01
47:01 Putar Nanti Putar Nanti Daftar Suka Menyukai47:01
Putar Nanti Putar Nanti Daftar Suka MenyukaiFeeling overwhelmed by your finances? You're not alone! Especially as a business owner, money can feel like a never-ending source of stress. But what if I told you it doesn't have to be that way? In this week’s episode, I’m joined by Katy Almstrom to break down: The money roadblocks many business owners (especially women!) face How to forgive yourself for past money mistakes Taking ownership of your finances with actionable steps Shifting your mindset about money Tune in to the full episode to discover Katy's secret money mindset shift! About Katy: Katy is a leading money mentor and wealth coach, a teacher and speaker who works with ambitious women who are ready to steward their money in their business and life by creating a sustainable strategy, simplify their process, and build limitless confidence in their money habits and behaviors. With over a decade of experience in teaching and coaching combined with her own debt-free entrepreneurial journey and simplified life, Katy provides a unique service for her clients to help them slow down, map out their own joyful wealth-building journey, and create a life that has WAY less stress around money. Want more from Katy? Connect with Katy: Net Worth Woman Facebook community Instagram Messy to Magnetic Podcast Free Gift: The 4-Minute Money Upgrade Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Join our podcast giveaway and get a chance to win a strategy session with me to review your content and messaging! Leave a review to get entered. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In this episode, I'm sharing something incredibly personal and transparent: my 5-year income report. As I approach my 8th anniversary in business, I wanted to take a moment to reflect on the journey and share the reality of building a business over time. For the first time, I'm breaking down my income year by year, showing exactly how much I've made in my business over the last five years. This report is not just about numbers; it's about celebrating something that is often overlooked in the entrepreneurial world - CONSISTENT GROWTH. In an industry where flashy wins and overnight success stories are often glorified, I want to normalize the idea that success is not always about massive revenue jumps. It's about steady, consistent growth that you can sustain year after year. I share this report to pull back the curtain on what a real multiple 6-figure business looks like. It's not always a straight shot to the top, there are ebbs and flows along the way. But through it all, what matters most to me is stability and predictability in my business. I've held back from sharing some of these numbers in the past because I didn't think they were "high enough." But looking at this report now, I see a business that is stable, predictable, and something I am incredibly proud of. I hope that by sharing this report, I can inspire others to focus on steady, consistent growth in their own businesses. Success is not about hitting big numbers one year and then struggling to repeat it, it's about building a business that can sustain growth year after year. Join me in this week's episode as I dive deep into my 5-year income report and share the lessons I've learned along the way. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 261: How to See Results Faster in Your Marketing 13:04
13:04 Putar Nanti Putar Nanti Daftar Suka Menyukai13:04
Putar Nanti Putar Nanti Daftar Suka Menyukai"Should I focus on my Facebook group or is email marketing a more effective strategy?" This question, raised by one of my clients via Voxer, reflects the common pressure we all face to find the "right" strategy for the results we want. There’s a lot of advice in the online space, which makes it easy to feel overwhelmed about which strategy to choose. But here's the truth: success doesn't hinge solely on finding the perfect strategy. Join me in this week's episode as I discuss why picking the right strategy doesn’t matter as much as you think it does and what truly drives results in marketing. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 260: How to Run a Live Event with Jen Kline 47:14
47:14 Putar Nanti Putar Nanti Daftar Suka Menyukai47:14
Putar Nanti Putar Nanti Daftar Suka MenyukaiJoin us for an exciting episode as I sit down with my past client Jen Kline to uncover the secrets of running successful virtual events and conferences. In this episode, we cover: How to determine if now is the right time to do a live event Common mistakes to avoid when organizing and hosting live events The benefits of hosting live events for your business growth Actionable steps to kickstart your journey into hosting your own virtual events Tune in now to gain valuable insights and expert tips on running engaging and successful virtual events! About Jen: With a driving passion for people, Jen Kline is always looking for ways to love and help others. Jen started Line of Hope Creative Solutions in 2019 as a way to do just that and began to see the importance of virtual conferences. She now creates magnetic communities, powerful connections, and increased revenue for businesses seeking unique ways to serve their audience by helping host virtual events. Jen is a devoted Christ follower, a wife, mom of 5, sister, friend, bookworm and a french-fry enthusiast. Want more from Jen? Join Jen’s Facebook group, Virtual Conference Hosts , and be sure to check out her website . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 259: Why No's Lead to More Clients 21:19
21:19 Putar Nanti Putar Nanti Daftar Suka Menyukai21:19
Putar Nanti Putar Nanti Daftar Suka MenyukaiAre you hesitating to sell because the fear of rejection holds you back? In this week's episode, I dive deep into why hearing "no" can actually lead to more clients. I discuss: Why no’s matter Why it’s important to get more no’s How to use no’s to get more yes’s Tune in to gain valuable insights that can shift your approach to sales! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. If you’re hungry for 6-figures, we should chat. Book a Fast Track to 100K call and let’s look at what it will take to reach a 6-figure year (and how I can help you get there). Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 258: Creating Copy That Converts with Kare Maryn 33:44
33:44 Putar Nanti Putar Nanti Daftar Suka Menyukai33:44
Putar Nanti Putar Nanti Daftar Suka MenyukaiJoin me this week as I sit down with my client, Kare Maryn, to explore the art of creating copy that converts. Kare takes us through her journey of implementing a group program in her business and the impactful shifts she made in her content strategy. She also shares how she manages a successful business while working a 9-5! About Kare: Kare's a Kitchen Coach, helping busy career moms get good meals on the table fast so they can enjoy stress-free daily dinners and connect with their family around the dinner table. As a former personal chef, a wife, and a working mom, Kare knows how to get dinner on the table each week without spending all her free time in the kitchen, and you can too. Want more from Kare? Be sure to join Kare’s Facebook group, Practical Meal Planning Moms . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 257: Family First: How to Prioritize Growing Businesses While Raising Kids with Dana Malstaff 45:50
45:50 Putar Nanti Putar Nanti Daftar Suka Menyukai45:50
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by Dana Malstaff, the founder of Boss Mom, to discuss the challenges and strategies for balancing family life while growing a business. We chatted about: How mainstream business advice differs for moms compared to other entrepreneurs Common misconceptions and challenges moms encounter while balancing business growth and family life Overcoming limiting beliefs and pushing past discomfort on the journey to success Changes for moms in business over the past few years Dana's advice for moms juggling business growth and motherhood Tune in for valuable insights and strategies to help you balance the demands of business and motherhood without compromise! About Dana: Dana Malstaff is the Founder of Boss Mom and creator of Nurture to Convert. She is a mother, author, speaker, podcaster, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. Dana teaches Nurture Marketing to thousands of Boss Moms so they can authentically get visible and grow their business even with their inconsistent schedules. Want more from Dana? Be sure to check out Dana’s website and connect with her on Instagram and Facebook . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 256: How to Stop Comparing with Melanie Birky 31:09
31:09 Putar Nanti Putar Nanti Daftar Suka Menyukai31:09
Putar Nanti Putar Nanti Daftar Suka MenyukaiComparison is a common struggle that can hold women back from fully showing up in their business. Join me in this week’s episode as I chat with special guest Melanie Birky about how to stop comparing yourself to others and discover more joy and freedom in your entrepreneurial journey. We discuss: The increasing prevalence of comparison in the online industry Strategies for dealing with comparison when it arises How to show up authentically and with more freedom in your marketing efforts Tune in to gain insights and actionable tips to help you overcome comparison and thrive in your business! About Melanie: Melanie Birky owns a life coaching business, Coaching with Melanie, and runs a Signature Coaching Program, The Journey to Personal Freedom. The program helps successful women of faith business owners change their relationship with themselves so they can learn to truly rest, enjoy their life of success, and have meaningful relationships. Prior to becoming a coach, Melanie was the CEO and co-owner of Star Martial Arts with her husband, Seth. After experiencing a staff walkout, Melanie realized that although her professional and personal life had reached high levels of success, she had created a lifestyle that was exhausting, stressful, and unfulfilling caused by roots of insecurity. Melanie then began the personal development work of changing her relationship with herself by exploring God’s perspective of her. This process of transformation launched her into her purpose and passion to help other women just like her do the same through her coaching program. Melanie loves to go after goals and maximize life. She is a 5-time martial arts world champion, a triathlete, a world travel lover, and an adoptive mother of 3, but is most proud of who she is and is continuing to become as a person, the lifestyle she has created, and the connection with the amazing people she has in her life! Want more from Melanie? Be sure to check out Melanie’s Facebook group and website . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 255: How to Respond to the Money Objection 16:10
16:10 Putar Nanti Putar Nanti Daftar Suka Menyukai16:10
Putar Nanti Putar Nanti Daftar Suka MenyukaiWhen a potential client tells you they can’t afford it, it's really NEVER about the money. In this week's episode, I talk about what's really going on when you hear "I can't afford it" and how to respond to this objection in a sales conversation. Connect with me outside the podcast! My free live event, Your First 100K, will show you the exact strategy to reach your first 6-figure year. Grab your spot now. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 254: How to Stay Consistent With Your Marketing with Theresa Harp 30:32
30:32 Putar Nanti Putar Nanti Daftar Suka Menyukai30:32
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week's episode, I'm joined by my client, Theresa Harp to talk about how to stay consistent in your marketing. Why women struggle with consistency in marketing What her biggest challenge is in staying consistent What thoughts and beliefs have led Theresa to stay consistent The difference between making time and taking time About Theresa: Theresa Harp is a military spouse, mother of four, and owner of Theresa Harp Coaching, where she provides 1:1 coaching for busy moms who want to take back control of their time in their home and in their business so they can have better work-life harmony. Want more from Theresa? Be sure to check out Theresa’s Facebook group , website and podcast . Connect with me outside the podcast! My free live event, Your First 100K, will show you the exact strategy to reach your first 6-figure year. Grab your spot now. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 253: From 0 to 6-Figures: How Chaitra Built Back Her Business After Maternity Leave 43:53
43:53 Putar Nanti Putar Nanti Daftar Suka Menyukai43:53
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by my client Chaitra Radhakrishna who shared her journey on going from 0 to 6 figures and then pausing her business for 18 months while she gave birth to her son and went on maternity leave. We chatted about: What it REALLY takes to reach 6-figures Why Chaitra stopped her business when she went on maternity leave (and what went into that decision) The thought that helped her build back her business back up to 6-figures If a 6-figure business is on your radar, this is a MUST listen. About Chaitra: Chaitra is the founder of Pinkpot Studio which is a Shopify design studio for product-based businesses. After taking a long maternity break, she got to rebuilding her design studio in Jan 2020 and within a year was able to scale her income to 6-fig by booking consistent high-end $10K website projects while working less than 20 hours/week. She believes that being kind, doing good work and working from a place of rest can go a long way in growing a business. She is on a mission to help other web designers raise their prices, design high-end websites and scale their income by doing what they love. Want more from Chaitra? Be sure to follow her on Instagram and check out her 5-day email course that walks you through how to streamline your web design process, increase your value and charge higher for client projects. Connect with me outside the podcast! If you’re hungry for 6-figures, we should chat. Book a Fast Track to 100K call and let’s look at what it will take to reach a 6-figure year (and how I can help you get there). Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 252: A DM Strategy That Actually Works 9:24
9:24 Putar Nanti Putar Nanti Daftar Suka Menyukai9:24
Putar Nanti Putar Nanti Daftar Suka MenyukaiDM outreach gets a bad rep. In this week’s episode of the Like a Boss Podcast I break down a DM strategy that ACTUALLY works and results in more meaningful conversations (not to mention clients). Connect with me outside the podcast! If you're hungry for 6-figures, we should chat. Book a Fast Track to 100K call and let's look at what it will take to reach a 6-figure year (and how I can help you get there). Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 251: What Strategy to Focus on to Sign Clients 30:41
30:41 Putar Nanti Putar Nanti Daftar Suka Menyukai30:41
Putar Nanti Putar Nanti Daftar Suka MenyukaiOne of the biggest challenges I see in marketing is women focusing on strategies that don’t make sense for where they’re at in business. This leads to overwhelm and a lack of focus. While all strategies have the potential to work, you don’t need to work them all at once. Instead of trying to keep up with every marketing strategy, focus on the strategy that fits the level of business you’re at. Once you master one skill, then you can stack others on top. What marketing strategy should you focus on right now? I break it down in this week’s episode. If marketing feels overwhelming or you're not sure if you're focused on the right pieces, this episode is for you. Connect with me outside the podcast! If you're hungry for 6-figures, we should chat. Book a Fast Track to 100K call and let's look at what it will take to reach a 6-figure year (and how I can help you get there). Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 250: How to Create a 6-Figure Year with Lindsey White 32:39
32:39 Putar Nanti Putar Nanti Daftar Suka Menyukai32:39
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by my OG client, Lindsey White who shared her journey to making 6-figures. We chatted about: What it took for her to create a 6-figure year The challenges she faced along the way Her decision to leave her 9-5 job What stepping into 6-figures has created for her family About Lindsey: Lindsey White helps entrepreneurs expand their online presence and reach the audience that they don’t have the time to find. She helps them reach their dream clients, shows their audience that they're the expert, and guides people to wanting to work with them! Want more from Lindsey? Be sure to check out Lindsey's Facebook group , Instagram and website . Connect with me outside the podcast! If you have a group program or are starting one, join me in the Group Program Accelerator . We'll work together to make your program irresistible in one week or less. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 249: How to Make 6-Figures From a Group Program with Anna Walker 36:03
36:03 Putar Nanti Putar Nanti Daftar Suka Menyukai36:03
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by my past client, Anna Walker who shared her journey about taking her group program from 0 to 6-figures in one year.. We chatted about: How she knew it was time to start a group program The highs and lows throughout her journey (including her first launch) What’s changed in her business since starting a group program About Anna: Anna Walker is the founder & CEO of Walker Strategy Co., a marketing coaching & website agency devoted to serving mental health therapists & counselors. WSC is focused on helping therapists market their practices in ways that are simple, effective, and authentic to them. Anna started WSC in 2019 and has served over 3,000 therapists through her paid programs & services. Want more from Anna? Be sure to check out her website . Connect with me outside the podcast! If you have a group program or are starting one, join my brand-new bootcamp, Group Program Accelerator . We'll work together to make your program irresistible in one week or less. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
2023 has been an interesting year. So many amazing things have happened...but it's also been a really hard year. A year of change. A year of truly making decisions that will help me reach 7-figures. Those decisions aren't always easy. Sometimes they go against the grain of what everyone tells you to do in business. They also require a crap ton of courage. This year I've had the courage to make a lot of big decisions. To let go of things that aren't in the best interests of my business. And I have SO MUCH TO SHARE. In this week's episode, I pull back the curtain of my business and share a behind-the-scenes look at how my 2023 went and what's ahead for 2024. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 247: Making Sales Outside of a Launch 38:32
38:32 Putar Nanti Putar Nanti Daftar Suka Menyukai38:32
Putar Nanti Putar Nanti Daftar Suka MenyukaiThere’s this misconception that people only buy during a launch. In this week’s episode, we’re diving into how to get sales outside of a launch. I talk about: Differences between people you market to during a launch and people you market to in between launches How to market to people who buy outside of a launch Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 246: How to Handle Engagement Dips 27:15
27:15 Putar Nanti Putar Nanti Daftar Suka Menyukai27:15
Putar Nanti Putar Nanti Daftar Suka MenyukaiFeel like your reach has dropped? Getting less engagement on your posts? You’re not alone. I’m talking to SO many women facing this very challenge. I know it’s beyond frustrating to feel like no one’s seeing your content. In this week’s episode, I share my perspective on what to do when engagement dips and how to turn things around. That way you can handle any dips that come your way & not let them sideline your marketing or keep you from posting. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 245: Making a Million From My Group 52:17
52:17 Putar Nanti Putar Nanti Daftar Suka Menyukai52:17
Putar Nanti Putar Nanti Daftar Suka MenyukaiWe reached 7,000 members inside of the Market Like a Boss group ! I’ve made a million dollars and counting from signing clients in my group over the last 3 years and in this episode, I break down my journey since opening Market Like a Boss group. You’ll get my best strategies on: How I grow my audience every month My system for signing clients from my audience How to create a community that will bring you clients on ANY platform Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 244: Your Audience NEEDS You to Sell 27:44
27:44 Putar Nanti Putar Nanti Daftar Suka Menyukai27:44
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week’s episode was inspired by a conversation I had with a client. In it, I talk about why your audience needs you to sell more, not less. During this episode, I discuss: Things that are holding you back from selling What a “no” means What does selling give your audience What message you’re sending your audience when you don’t sell Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 243: How to Re-engage a Stale Audience... 16:04
16:04 Putar Nanti Putar Nanti Daftar Suka Menyukai16:04
Putar Nanti Putar Nanti Daftar Suka MenyukaiAre you sitting in an audience that has grown stale? During this week’s episode, I talk about how to re-engage your audience if they've grown stale or you haven't been showing up consistently. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 242: 2 Tips to Stand Out On A Crowded Group Thread 21:29
21:29 Putar Nanti Putar Nanti Daftar Suka Menyukai21:29
Putar Nanti Putar Nanti Daftar Suka MenyukaiHas this ever happened to you…? You see a post in another FB group from someone who’s looking to hire help. Help that YOU can provide. You get excited. Finally! After weeks of scouring promo threads you finally see a post from someone who could become a client. You go to comment and - gulp - there are over 600 comments from experts just like yourself pitching their services. You think “why bother” since there are so many other people who commented. You won’t stand out anyway, right? So you move on to looking for new posts. During this week's episode, I talk about 2 tips on how to stand out on a crowded group thread. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want my help creating demand for your signature offer so you can sell out & reach 6-figures? Doors to Sold Out Standard are open NOW! Book a call with me to chat further. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 241: Why You're Scared to Be Sought Out 21:14
21:14 Putar Nanti Putar Nanti Daftar Suka Menyukai21:14
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week’s episode was inspired by the conversation I had during one of my events. In it, I talk about whether or not we actually want to be sought out. During this episode, I discuss: Two reasons why you’re afraid of becoming sought out The fear and what’s coming up when you’re sought out Connect with me outside the podcast! I'm hosting a free, 2-hour live event on December 14 to help you sell your signature offer to people who are ready to buy. Grab your spot now. Continue the conversation in the Market Like a Boss Facebook Group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 240: Are People Buying Differently Than They Used To 15:34
15:34 Putar Nanti Putar Nanti Daftar Suka Menyukai15:34
Putar Nanti Putar Nanti Daftar Suka MenyukaiAre people still buying the way that they used to? This is a discussion I’ve been seeing online. When people say that no one is buying or people aren’t buying the way that they used to, it creates a lot of confusion which often leads women to pull back from what they’re doing. In this week’s episode, I dive deep into this topic and answer this question. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 239: Why Lower Priced Offers Take More Work to Sell 20:29
20:29 Putar Nanti Putar Nanti Daftar Suka Menyukai20:29
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I talk about why lower priced offers take longer and more work to market than selling something that is a higher ticket. During this episode I discuss: What you should focus on so you can attract clients who love what you're about and see you as the expert Simpler path to sign clients faster What you need to do to stand out online Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 238: Stop Waiting For Clients to Come to You (Encore) 28:49
28:49 Putar Nanti Putar Nanti Daftar Suka Menyukai28:49
Putar Nanti Putar Nanti Daftar Suka MenyukaiWelcome to one of my sassiest episodes! #sassypants The majority of you are waiting around and complaining that you’re not getting the clients you want. When in reality, YOU’RE the one prolonging the sales process by sitting back and waiting for people to come to you. During this episode I talk about: The reasons why you’re taking a passive approach to your marketing Why clients don’t reach out directly (even if they’re interested in buying) Actionable steps to put yourself back in the driver’s seat of your marketing Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 237: The Secret to Making 10K Months (that no one tells you) (Encore) 46:44
46:44 Putar Nanti Putar Nanti Daftar Suka Menyukai46:44
Putar Nanti Putar Nanti Daftar Suka MenyukaiEveryone talks about the secrets to a 10K month. All of those "secrets" are usually related to some type of action...post more, talk about the transformation you offer, put out good content, make offers, etc. etc. But what if there's one main ingredient to reaching a 10K month...and it has nothing to do with the amount of content you put out? In this episode I talk about that main ingredient and how you can start using it now to reach a 10K month. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group . Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 236: How a Destination Event Can Make You $10K From Your Group (Encore) 31:18
31:18 Putar Nanti Putar Nanti Daftar Suka Menyukai31:18
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you want to have a $10K month from your Facebook group in the fastest, simplest way possible, this episode is for you. During the episode I talk about: What destination events are and why they are THE # 1 way to grow your Facebook How you can make money from a destination event 3 steps on how to reach a 10K month from your group Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group . Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 235: How to Follow up With Potential Clients (Encore) 29:12
29:12 Putar Nanti Putar Nanti Daftar Suka Menyukai29:12
Putar Nanti Putar Nanti Daftar Suka MenyukaiFollow up doesn’t have to be a scary phrase. During this episode I break down the top myths about following up with potential clients and why follow up is THE most necessary part of the sales conversation. I also discuss: Importance of follow up (and when to do it) Why most women don’t follow up Types of follow up in different situations How to follow up in a way that's authentic and genuine Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 234: How To Build a Business with Less Stress with Kristin Molenaar (Encore) 35:46
35:46 Putar Nanti Putar Nanti Daftar Suka Menyukai35:46
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Like a Boss Podcast, I was joined by Kristin Molenaar who shared how to build a business with less stress. This is a topic that I know everybody needs to hear, regardless of what stage of business you're at. Let’s dive in! What do you think is the biggest stress caused in the entrepreneurial world? “Listening to others’ advice. When I quit my corporate job, I thought that because I was a great employee, I’d be a great entrepreneur. I thought I was becoming an entrepreneur to have all this freedom and design my life but ultimately what happened is I did what everybody else told me to do. It was horrible. So I set out on this other path where I didn’t care what everybody was telling me to do, I just needed to do the thing that's fastest.” What do you think about people saying… ‘I can do it, so I should do it’? “When you look at what belongs on the to-do list of an entrepreneur, it's a lot of thinking, a lot of being in a creative space, doing connection work which sometimes requires mindset shifts. So an entrepreneur’s to do list is actually quite short, but it’s the mental stuff that has the most impact. Because of that, many entrepreneurs find it’s much easier to take on the administrative stuff because it feels more tangible.” What are some of the warning signs of stress overload? “A lot of times it has to do with some of the technology that we need to do in our business especially with the people at the very beginning stage. People think that they have to know and do all the things and they end up spending hours doing or researching about it. And then they hit a snag and think that they suck as an entrepreneur and will never succeed. Things like that happening in your business that are sending you on this massive roller coaster ride are a huge warning sign. The mental gymnastics isn’t just costing you hours but it's also costing you growth, because you've now stalled everything, you've stalled the important work to get this thing done. The key to reversing these trends is considering how you can keep things simple, or find somebody else to do it for you.” What would you say to the women dealing with stress in their business right now? “First step is to eliminate all non essentials. Look at how you are marketing and monetizing your business. Does it align with your heart? Does it align with the way that you show up your zone of genius? And then look at the monetization side. After you’ve looked at these two things, you need to look at the data. Too often I find that people are stressed out because they're doing too many things. And unfortunately, too many things means not doing one thing deep enough or consistent enough to be successful. There are hundreds of ways to market your business, and all of them can be right if you choose to be consistent enough in them. But if you choose to do too many of them at once, none of them are going to be right because you're not doing it long enough to gather data or figure out how to make it work.” About Kristin: Kristin Molenaar is an entrepreneur enthusiast who lives by the mantra “work less, make more” which enabled her to build a 6-figure business while working an average of just 5 hours per week. Connect with Kristin on LinkedIn . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook Group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 233: Building an Engaged Group (Encore) 35:07
35:07 Putar Nanti Putar Nanti Daftar Suka Menyukai35:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiI see a lot of people blaming the algorithm for their group’s low engagement. Sure, the algorithm is always a factor - but that is NOT the #1 reason why your posts aren't being seen. In this episode I talk about one of the top questions I get - how to create a highly engaged Facebook group that converts to clients. I discussed: Reasons why engagement in your group is low Types of content that will boost your group engagement How to monetize your group and sell consistently without feeling spammy Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group . Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 232: How to Stop Getting the Money Objection (Encore) 28:19
28:19 Putar Nanti Putar Nanti Daftar Suka Menyukai28:19
Putar Nanti Putar Nanti Daftar Suka MenyukaiThe clients who can afford you are everywhere. You don’t need a secret code to attract them. Majority of women I work with struggle to find clients who can afford them because they’re so fixated on the wrong people. As soon as you shift to speaking to the people who are ready to buy now, you’ll stop hearing the money objection. Not forever - it will still come up from time to time - but you’ll hear it a lot less. And your sales conversion rate will be much higher. During this episode I talk about: Reasons why you attract clients who say they can’t afford you Shifts you can make in your marketing to start attracting people who can actually afford you How to get over your own objections about money so you can help others do the same Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. . Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 216: Changing Your Relationship With Money with Payton Moran 32:53
32:53 Putar Nanti Putar Nanti Daftar Suka Menyukai32:53
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Payton Moran to talk about changing your relationship with money and identifying the money roadblocks that are getting in the way of you making more of it. Tune into the episode to hear: The top 3 money beliefs that are holding us back How to work through the money roadblocks How to create safety in your business About Payton: Payton is a mom of 2, podcaster, and money mindset mentor! She helps entrepreneurs shift out of scarcity mindset, so they can build an abundant business in alignment with who they are. She is the host of Wired for Wealth podcast, where she turns the money conversation conscious. Want more from Payton? Connect with Payton on Instagram and be sure to check out her podcast, Wired for Wealth . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
Are you holding back from selling because you’re afraid of hearing “no”? In this week’s episode, I talk about choosing not to sell because we’re afraid to hear “no”. I chatted about: What a “no” actually means Shifting your beliefs around “no’s” Connect with me outside the podcast! Want help selling your offer consistently? Accelerate Your Offer will help you create an offer you feel confident in (and that others want to buy). Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 214: How to Guarantee Clients 24:35
24:35 Putar Nanti Putar Nanti Daftar Suka Menyukai24:35
Putar Nanti Putar Nanti Daftar Suka MenyukaiWe all want guarantees. Guarantees that whatever platform we choose or strategy we implement will work. That we'll see clients (and money) pouring in. During this week’s episode I talk about how you actually CAN guarantee that a strategy will work (but not in the way you think). Connect with me outside the podcast! Would you like an offer that sells like hotcakes? I'm hosting a 5-day workshop that's designed to help you sell your offer with ease. Join now. Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 213: How to Find Clients Who Can Afford You 34:52
34:52 Putar Nanti Putar Nanti Daftar Suka Menyukai34:52
Putar Nanti Putar Nanti Daftar Suka MenyukaiI hear a lot of women saying they have the wrong audience. They hear crickets when they post about their offer, or they keep hearing people say they can't afford to work with them. In this week's episode I talk about how to find clients who can afford you and share why you're not attracting those people in the first place. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 212: Separating Self-Worth From Business 43:10
43:10 Putar Nanti Putar Nanti Daftar Suka Menyukai43:10
Putar Nanti Putar Nanti Daftar Suka MenyukaiThe biggest challenge we all face in getting clients is attaching our value and self-worth to whether we sign them or not. In this week’s episode I talk about how to separate your self-worth from how many clients you get this month or how much you have in your bank account. I discussed: Why we attach ourselves to getting clients How to detach your self-worth from getting clients Redefining what success is Connect with me outside the podcast! I'm hosting a 5-day workshop that's designed to help you sell your offer with ease. Join Accelerate Your Offer today . Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 211: When Your Strategy Isn't Working with Justine McDonald 32:36
32:36 Putar Nanti Putar Nanti Daftar Suka Menyukai32:36
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Justine McDonald to talk about what to do when it feels like your strategy isn’t working and the reality of marketing in today’s world. We chatted about: Why strategies don’t work What to do when you feel like what you’re doing isn’t producing results How to stay the course and not get distracted by shiny objects About Justine: Justine McDonald is business coach for women, speaker, Marketing Instructor and author of the Mama's Got Goals planner. After a decade working in corporate marketing, she decided to take her knowledge of building small business brands and help woman create freedom based businesses. She's been recognized in national publications and most recently created a custom planner with Jillian Harris for her Jilly Academy Box. Want more from Justine? Connect with Justine on Instagram and be sure to check out her website . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 210: Sharing Prices Before the Sales Call with Yvonne Reese 50:39
50:39 Putar Nanti Putar Nanti Daftar Suka Menyukai50:39
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Yvonne Reese to talk about whether you should share your prices before the sales call. This topic was inspired by a post I shared inside my Facebook group and I’m bringing in Yvonne, who is one of the members in my community, to share her perspective. While Yvonne and I don’t see eye to eye on every aspect of this conversation, we had great open dialogue about it (the world is boring when we all agree anyway). Tune into the episode to hear: Our thoughts on whether you should share prices ahead of time and why What to do when a potential client asks about the price ahead of time How to shift our mindset about selling About Yvonne: Yvonne Reese is a 30-year sales veteran who believes in selling by understanding the buyer's personality through their questions. She's the go-to person for what to say and how to say it, and has started her own Sales Conversation Coaching podcast and business to help others improve their sales conversation skills. Yvonne's approach emphasizes genuine curiosity followed by clarifying to build true connection. Yvonne's coaching provides practical and repeatable steps that help individuals improve their sales skills, get out of their head, and start serving their clients with love and passion. Want more from Yvonne? Connect with Yvonne on Instagram and join her Facebook group Mastering Your Sales Conversations . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 209: How to See Results from Instagram with Erin Trusner 41:08
41:08 Putar Nanti Putar Nanti Daftar Suka Menyukai41:08
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Erin Trusner to talk about all things Instagram and how we should be approaching creating content on that platform. We chatted about: Erin’s thoughts and perspective on the changes that Instagram has gone through How should business owners be thinking about and approaching Instagram What metrics we should be paying attention to What types of content should we be sharing (and how much) How to build relationships and cultivate an audience About Erin: Erin Trusner (Truhs-ner) Fischer is on fire for helping small businesses find their brand identity and use it to grow, scale and optimize from every angle. She teaches her clients and students how to harness the power of branding and thread it through their entire business aesthetic. Erin works both 1:1 with branding clients and has an e-course suite for those who want lifetime access to her tips and training. She's Oklahoma born and raised and adores working with her nationwide client base from the comforts of her farmhouse office, always with a border collie at her feet. Want more from Erin: Connect with Erin on Instagram , Facebook and TikTok . Check out Erin’s e-course suite, Business: Engage and branding package options . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 208: Stop Thinking About Your Business 24/7 with Sarah Allred 43:27
43:27 Putar Nanti Putar Nanti Daftar Suka Menyukai43:27
Putar Nanti Putar Nanti Daftar Suka MenyukaiDo you struggle to turn off your brain? Are you always thinking about your business…even when you’re with your family? This week I’m joined by special guest Sarah Allred to talk about how to stop thinking about your business 24/7. We chatted about: What keeps us thinking about our business 24/7 How to design the life you want How to set boundaries so you’re not always working Why now is the best time to be in business About Sarah: Sarah Grace Allred is Disrupting Marketing. The world is marketing to women using masculine strategies. This does not work. Her brand, VictressTM Marketing addresses 72% of buyers, which are women, and helping businesses connect with women in a real, authentic way. With a Top 30 Business Podcast on Apple iTunes, her greatest accomplishment is building her empire while maintaining a strict 12-hour work week that celebrates FRIDAYS off to swim with her kids. Sarah is a highly sought after Strategy Coach with clients from all over the world. Using Sarah’s unique Victress Marketing system, clients are able to escape “salesy” marketing strategies, spend less time at the computer, and grow their business in a way that lets them take Friday’s off. In fast, MOST of Sarah’s clients work less than 12 hours a week! Sarah Grace is determined to help women in business dominate in without “The Typical Grind”, and without sacrificing their family, faith, or integrity. Sarah is living proof that if there was ever a time where women could “have it all” - that time is now. Sarah has been married to Greg for 14 years, is a mother to 4 kids, and is thrilled to have the chance to show you exactly how to make this happen for you - starting today. Want more from Sarah? Connect with Sarah on Instagram and Facebook . Check out Sarah’s workshop, 2X your Revenue ! Connect with me outside the podcast! Join my FREE event, Motherhood & Marketing . We’re going to talk about ALL things business, marketing and being a mom. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 207: Firing Your Inner Critic with Jill O'Boyle 40:10
40:10 Putar Nanti Putar Nanti Daftar Suka Menyukai40:10
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week I’m joined by special guest Jill O'Boyle to talk about firing your inner self critic and not allowing it to drive the bus. We chatted about: Where inner self critic comes from How inner critic shows up for business owners How to look at inner critic in a new way What to do when inner critic creeps up About Jill: Jill O’Boyle is a High Performance Coach, Author, Speaker and Host of the “Your Life Your Story – Rise Up” Podcast. She specializes in Communication, Productivity, and Purpose. As a time-management expert, Jill helps high-achieving busy professional women shift from working 70+ hours per week and burned out to maintaining a 40-hour work week, getting more done in less time and reigniting passion, freedom, and abundance in all areas of their life. She understands because she’s been there, and she knows the path forward to reach massive results in getting your time and joy back in both your professional and personal life. Want more from Lindsey? Be sure to check out Jill’s book, Intuitive Goddess , podcast and website . Connect with Jill on Instagram . Connect with me outside the podcast! Join my FREE event, Motherhood & Marketing . We’re going to talk about ALL things business, marketing and being a mom. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 206: Social Media Burnout with Lindsey White 42:50
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Putar Nanti Putar Nanti Daftar Suka MenyukaiRunning a business on social media can be overwhelming. I’ve seen some business owners closing their businesses down because of the burnout. During this week’s episode, I’m joined by my long term client Lindsey White to talk about how to juggle running a business on social media without burning yourself out. We chatted about: The cost of running a business on social media How to avoid burnout Practical tips to preserve your sanity and grow your business on social About Lindsey: Lindsey White helps entrepreneurs expand their online presence and reach the audience that they don’t have the time to find. She helps them reach their dream clients, shows their audience that they're the expert, and guides people to wanting to work with them! Want more from Lindsey? Be sure to check out Lindsey's Facebook group , Instagram and website . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 205: Dealing with Mom Guilt with Theresa Harp 32:23
32:23 Putar Nanti Putar Nanti Daftar Suka Menyukai32:23
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Theresa Harp to talk about mom guilt and how to deal with it so you can show up in the best way possible in your personal life and in business. We discussed: Where mom guilt comes from Why mom guilt happens Practical ways to deal with guilt About Theresa: Theresa Harp is a military spouse, mother of four, and owner of Theresa Harp Coaching, where she provides 1:1 coaching for busy moms who want to take back control of their time in their home and in their business so they can have better work-life harmony. Want more from Theresa? For anyone interested in learning more about how Theresa can help them take back control of their time, book a free consult . Be sure to check out Theresa’s Facebook group , website and podcast . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 204: Tackling Self-Doubt With Sandy Grigsby 40:46
40:46 Putar Nanti Putar Nanti Daftar Suka Menyukai40:46
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Sandy Grigsby to talk about tackling self-doubt and lack of confidence. We chatted about: Where self-doubt and lack of confidence starts How self-doubt and lack of confidence show up in business How self-worth and procrastination tie together Tools to boost your confidence About Sandy: Sandy Grigsby is one of the world’s top personal branding image experts. She shares the most dynamic tool you can develop to improve your personal brand and online image instantly – confidence! As a TEDx and international speaker, Sandy has spoken before tens of thousands of people on radio, tv, magazines, podcasts, and stages all over the globe. Her experience includes over 20 years of online personal brand development and personal branding photography. Author of I Am Who I Am, an illustrated book teaching self-worth and confidence, Sandy is also the founder of Briofive, a boutique personal branding studio, and creator of Confidence Jam, a program to develop one’s confidence, self-worth, and personal brand. Voted one of the top speakers and branding experts amongst well recognized industry leaders, Sandy will connect with your audience and leave them feeling inspired, energized, and empowered. Want more from Sandy? Be sure to check out Sandy’s website and podcast . Connect with Sandy on Facebook and Instagram . Connect with me outside the podcast! Join my free live workshop, How to Stay Consistent in Your Marketing . 5 simple tips to help you show up & get clients no matter what life throws at you. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 203: Is it Actually Harder to Get Clients? 20:12
20:12 Putar Nanti Putar Nanti Daftar Suka Menyukai20:12
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’ve heard a lot of people in the online world talking about how hard it is to get clients these days. So I decided to weigh in. During this episode, I talk about: My perspective about marketing and selling Whether selling is harder (and which parts actually ARE harder) How you should approach marketing in 2023 Connect with me outside the podcast! Join my free live workshop, How to Stay Consistent in Your Marketing . 5 simple tips to help you show up & get clients no matter what life throws at you. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 202: 5 Lies Keeping You From Clients 33:30
33:30 Putar Nanti Putar Nanti Daftar Suka Menyukai33:30
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I talk about the 5 lies keeping you from getting clients and making money. These are the lies that I have seen in the online space and that I personally experienced as well. I discussed: Why these lies are coming up How they impact our results How they show up in our actions Connect with me outside the podcast! Join my newest event, Show Up Like a Boss . It’s a live coaching event to help you get out of your own way & get clients faster. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 231: 10 Ways to Reach Your First $100K (Encore) 38:54
38:54 Putar Nanti Putar Nanti Daftar Suka Menyukai38:54
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Like a Boss podcast, I’m sharing 10 steps to reach your first $100K in business. Becoming a 6-figure business owner in 2019 was a huge achievement for me and has led to so many amazing things in my life. It led to the purchase of our family’s dream home, it allowed my business to provide for our family when my husband was out of work due to COVID, and it allowed me to hire my first full-time employee. If getting to $100K is your dream, then this is the episode for you. Let’s dive in! Step #1 → Understand WHY you want to reach $100K A lot of women set big goals, but don’t understand WHY they want the goal in the first place. In order to reach a big goal, you have to know why you want it. You have to be emotionally connected to it. Why is $100K important to you? What will it allow you to do? Step #2 → Identify your money fears Making more money is not necessarily a positive thing. Maybe you grew up in a home where making more money was bad. Maybe you’ve seen family members or friends change negatively when they started making more money. You can’t make more money if you’re afraid of it - so to get to $100K you have to address those fears. Step #3 → Go all in one audience and one offer I’ve talked about why niching down is important before. Going deep vs. wide allows you to serve your audience in a bigger way and attract clients who are excited to work with you. It also makes you known as an expert in your subject matter. If you’re constantly bouncing around from audience to audience or offer to offer, people will be confused. And when they’re confused, they don’t buy. Step #4 → Be bolder in your messaging Lukewarm messaging does nothing for your marketing or business. In order to attract the dream clients, you have to get comfortable with saying bold things. With taking a firm stance. With not trying to be everyone’s best friend. As soon as I got comfortable giving people tough love, I stopped attracting clients who weren’t committed to doing the work or just expected instant results. Which meant my clients got BETTER results and stayed with me longer. Step #5 → Commit to growing your audience It’s no secret that my FB group has made me a LOT of money. The reason it’s made me a lot of money is because I committed to growing it. I showed up consistently every day. I offered a ton of value. Growing your audience is like an insurance policy for your business - it guarantees you’ll land clients whenever you want. And that’s true freedom, my friends. Step #6 → Talk about your offers If you want to reach $100K, you’re going to have to get really comfortable talking about your offers. The reason most women aren’t comfortable doing this is because they don’t really understand the transformation they offer. They don’t understand how what they do can change someone’s business or life. The sooner you understand your transformation, the sooner you’ll be comfortable sharing your offers. Step #7 → Manage your mind You can have the best marketing strategy in the world, but if you’re not managing your mind it means nothing. Our thoughts dictate our actions - which means your thoughts better reflect the $100K goal you’re working toward. Examples of thoughts that lead to $100K: there are plenty of clients for me to serve, people are lucky to work with me, making $100K gets to be easy and fun. Thoughts that WON’T get you to $100K: I have to hustle to land clients, I can’t help my clients get results, I need to undercharge just to land a client, I have to work more hours to make more money, I don’t want people to think I’m salesy. Step #8 → Put strict boundaries in place Comparison will not lead you to make $100K. If you want to be a 6-figure business owner, you’d better put boundaries in place around where you hang out, how you spend your time, who you follow, etc. If anyone triggers self-doubt or anxiety, unfollow them immediately. Your mind is the most important business asset you have. Step #9 → Act like the woman who’s already making $100K The reason I got to $100K in my business was because I acted like the woman who made $100K. I made decisions from that perspective vs. my current reality. Often those decisions meant investing in things that felt scary. I did things before I felt “ready” because I knew that I would never feel 100% ready. Stop saying that once you reach $100K you’ll invest in the coach you’ve been wanting or you’ll hire a team member. Do it BEFORE you get there because that’s how you get there faster. Step #10 → Get help I did NOT get to $100K alone. I’ve invested in my professional growth every single year. I’ve worked with a coach, attended conferences, and invested in programs that would take me to the next level. I also got support from family to help with childcare and hired out for cleaning, etc. I knew I couldn’t do it alone and I didn’t try. Friends, you can’t DIY your way to $100K. Get help with your blind spots and focus on the stuff you’re really good at. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group . Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 230: How to Make Consistent Sales in Your Group (Encore) 40:19
40:19 Putar Nanti Putar Nanti Daftar Suka Menyukai40:19
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf your sales don’t match the size of your Facebook group, then this week’s episode is for you. In this episode, I share: The top reasons why you’re not making sales How to make sales from your group faster The method that we use inside Market Like a Boss to bring in consistent clients every month If you want to make money from your group this year, then tune in and take notes! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 229: How to Become the Go-To Expert with Fay Dworetsky (Encore) 30:43
30:43 Putar Nanti Putar Nanti Daftar Suka Menyukai30:43
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I’m joined by special guest Fay Dworetsky to talk about how you can position yourself as the go-to expert in your field...no matter how saturated you *think* your market is. About Fay: Fay Dworetsky is the founder and owner of Brandtique. She specializes in helping entrepreneurs build a strong inner brand foundation so they can attract the clients they really want to work with and become a "brand name." Want more from Fay? Be sure to check out Fay’s free Workbook. Connect with me outside the podcast! Would you like to be the go-to expert everyone wants to work with? I'm hosting a FREE 3-day intensive that's designed to help you go from best-kept secret to sought-out expert! Join Become The Authority now. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 228: How To Book More Sales Calls (Encore) 18:50
18:50 Putar Nanti Putar Nanti Daftar Suka Menyukai18:50
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Like a Boss podcast, I’m discussing how to book more sales calls (otherwise known as discovery calls). If you’re not getting clients consistently, I’m willing to bet that it’s because you do not book discovery calls consistently. Newsflash: if sales and marketing isn’t your thing but if you’re in business and you want to land clients, you have got to get on the phone and talk to people. Let’s dive in, shall we? Why do we resist booking discovery calls? It goes a lot deeper than just not knowing our strategy or not knowing how to offer a call. I think many women struggle to book discovery calls because they’re afraid of hearing the word ‘no’. We get so defensive, upset and we take it personally. And If you’re someone who ties your identity to your business and your self-worth to your success, hearing a no can actually threaten your identity. What needs to happen is to re-frame the ‘no’. ‘No’ doesn’t mean they hate you and they don’t want to work with you. A ‘no’ is simply a word, and it just means not right now. It doesn’t have to mean anything about who you are as an expert and how good you are at what you do. If you can start to shift and re-frame the ‘no’, you’re going to get more comfortable hearing it. In order to shift the fear of hearing the word no and book more sales calls, we need to shift our thoughts and perspective around our beliefs about how many clients are available. To market the sales calls, you need to get really clear on why someone should hop on a call with you. Talk about the transformation of what’s possible once they get on a sales call with you. Spoiler: it’s almost always clarity and understanding of what their problem really is and how to fix it. People don’t want more calls. They want CLARITY about their problem. They want SOLUTIONS. If you can explain how you’ll deliver that on a sales call, then you’ll book them a lot faster. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group . Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 227: Becoming the Provider After Divorce with Jessie Ford (Encore) 1:02:47
1:02:47 Putar Nanti Putar Nanti Daftar Suka Menyukai1:02:47
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is one of the most vulnerable and emotional episodes of the Like a Boss podcast ever recorded. I’m joined by my past client, Jessie Ford, who made the difficult decision to end her marriage during our time working together. During the episode, Jessie shares how she dealt with uncertainty in life and how her business supported her through the hardest decision she’s ever had to face. As her coach who supported her through it, I can honestly say that Jessie is the true definition of a provider (even if it’s not in the way she expected). This episode is ideal if you’ve ever gone through an unexpected situation in life or business and questioned whether you could get through it. It’s raw, honest and transparent…and I can’t wait for you to listen. About Jessie Jessie is the the owner + designer behind Untethered, a boutique + bespoke branding and design studio for female founders ready to elevate their business with a professional visual brand and website in a matter of days, so that they can attract their ideal clients and book out their services faster. Connect with Jessie in her private Facebook group, Branding That Books You Clients. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 226: Handling Financial Pressure 19:38
19:38 Putar Nanti Putar Nanti Daftar Suka Menyukai19:38
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week's episode was inspired by a conversation I had with my Sold Out Standard clients during a coaching call. In it, I talk about how to deal with financial pressure and share practical things and tools on how I handle it. Connect with me outside the podcast! If you want support in selling out your offer through your content, join the waitlist for Sold Out Standard. Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 225: Big Changes to My Business 38:10
38:10 Putar Nanti Putar Nanti Daftar Suka Menyukai38:10
Putar Nanti Putar Nanti Daftar Suka MenyukaiMy business has grown a lot in the last year. As has my team (I now have a team of 3). Which means I have more capacity than ever before to serve my clients in multiple programs. During this week's episode, I share the big changes I'm making to my business/offers. I always want to be transparent about my journey to a million dollars and there are some really important lessons in here for you. In the episode I cover: → BIG changes we’re making to DCA that impact the program moving forward → How I approach making changes to my business in light of my million dollar goal → Why I’m able to make these changes…and an important lesson for you if you’re tempted to make changes to your business. Connect with me outside the podcast! If you want support in selling out your offer through your content, join the waitlist for Sold Out Standard. Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I see a lot of women in the online world who understand the importance of testing a strategy, yet they’re not following through on the actual testing. In this week’s episode, I talk about: Why we're jumping ships quickly Why we're not getting the results we want How to stick with your strategy so you can get the results you desire Connect with me outside the podcast! If you want support in selling out your offer through your content, join the waitlist for Sold Out Standard. Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 223: 3 Ways to Sign Clients From Your Content 25:40
25:40 Putar Nanti Putar Nanti Daftar Suka Menyukai25:40
Putar Nanti Putar Nanti Daftar Suka MenyukaiSelling through your content is a necessary skill to become sold out in your business. In this week's episode we're diving into how you can make more money through your content. I share: Why most content misses the mark 3 simple tweaks you can make to have people sliding into your DM's asking "how can I work with you?" Connect with me outside the podcast! If you want support in selling out your offer through your content, join the waitlist for Sold Out Standard. Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 222: Why Your Offer Isn't Selling 50:48
50:48 Putar Nanti Putar Nanti Daftar Suka Menyukai50:48
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode I talk about why your offer isn't flying off the shelves like hot cakes (and no, it's not because people don't want it!). During the episode, I chatted about: The 4 reasons why your offer isn't selling like hot cakes The roadmap to becoming sold out Connect with me outside the podcast! If you want support in selling out your offer through your content, join the waitlist for Sold Out Standard. Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 221: How To Get Over Your Fear of Being Salesy 24:19
24:19 Putar Nanti Putar Nanti Daftar Suka Menyukai24:19
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode I tackle the dreaded fear of being salesy. Let's face it: this fear has been sabotaging your success. It's been whispering in your ear, convincing you to keep your amazing offers hidden away. It's time to break free from its grip and unleash your selling prowess. Imagine the possibilities once you conquer this fear. No longer will you shy away from sharing your incredible offers with the world. No longer will you let promising leads slip through your fingers, fearful they might think you're just trying to sell them. And let's not forget the fear of annoying your audience by promoting your offers too often. We'll put that fear to rest too in this episode! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
Marketing entitlement is one of the biggest killers of motivation. When you allow entitlement to take over, you are not in a place where you are growing. In this week’s episode, I talk about why you're not entitled to clients. You’ll learn: What marketing entitlement means How marketing entitlement shows up How you can address it so that you don’t feel entitled to get clients Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 219: Why It Feels Harder to Get Clients Online 36:15
36:15 Putar Nanti Putar Nanti Daftar Suka Menyukai36:15
Putar Nanti Putar Nanti Daftar Suka Menyukai"It's hard to get clients on social media." I know you're hearing the same messages I am. Social media strategies that worked before aren't working anymore. People aren't buying the way they used to. It's harder to get clients. During this episode I talk about why it feels harder to get clients on social media and dig into what's ACTUALLY happening and what you should focus on vs. what is just a bunch of opinions (that you can feel free to ignore). Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 218: Inside my Sold Out Launch 58:22
58:22 Putar Nanti Putar Nanti Daftar Suka Menyukai58:22
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week's episode, I'm taking you behind the scenes of my latest launch for my new program, Sold Out Standard , and talk about why it was so successful. I discussed: What it means to sell out a program What went into it in terms of strategy The roadblocks I encountered and how I kept going despite them Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
People are still buying, but they don’t want getting on sales calls just to be sold to. They want to feel seen, heard and understood. In this week’s episode, I talk about selling the sales call and share actionable steps on how you can do that. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want to get a new client this month? Grab a copy of our 30 Days to New Clients calendar! Each day has one step you can take to sign a client (in 60 minutes or less). Download it for free. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 201: Put Yourself in a Position to Hear No 16:53
16:53 Putar Nanti Putar Nanti Daftar Suka Menyukai16:53
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I talk about putting yourself in a position to hear no. I chatted about: Why we’re afraid to hear ‘“no” How to get more comfortable with a “no” Steps to take on how to put yourself in a position to hear no Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 200: Interview with My Husband 52:58
52:58 Putar Nanti Putar Nanti Daftar Suka Menyukai52:58
Putar Nanti Putar Nanti Daftar Suka MenyukaiWe've reached 200 episodes! Thank you so much for your support of the podcast. I want to celebrate this milestone by doing something special. I'm joined by my husband Tim for a special tell-all interview. During this interview we’ll spill the tea on: → My husband’s honest reaction to me starting my business → The things he’s struggled with most over the years → His perspective of how the business has changed our family → His thoughts on my first big business investment → How we've approached communication about schedule changes, kids, etc. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 199: What to do When Sales Are Slow 39:07
39:07 Putar Nanti Putar Nanti Daftar Suka Menyukai39:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiHitting slow periods in business can be scary. That's when the "what ifs" creep in. “What if business doesn't pick up?” “What if I don't get any more clients or customers?” Regardless of what’s happening in the economy or in life, there will be slow periods in business. In this week’s episode I talk about the steps you can take to manage things when sales are slow. I also share my perspective on slow periods and how you can avoid creating them in your business. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 198: How to Stop Getting the Money Objection 39:18
39:18 Putar Nanti Putar Nanti Daftar Suka Menyukai39:18
Putar Nanti Putar Nanti Daftar Suka MenyukaiWhen my clients come to me frustrated during a launch it's usually because they're hearing a lot of no's. And one statement drives them crazier than anything else. “I can’t afford it”. They spin themselves into a cycle of worry and fear...thinking that their launch is a failure, that they're reaching the wrong people, etc. What if the people saying "I can't afford it" actually ARE ideal clients? And what if you knew how to handle that objection with ease and calm. When you know how to address the money objection, you will get to the heart of what’s really behind it and therefore you’ll know how to address other objections. In this episode I talk about: The truth about money objections (and what they mean about the person giving them) Why we hear the money objections Practical tips on how to respond when someone says they can’t afford to work with you. (spoiler: this does NOT involve telling them to take out a second mortgage or max their credit cards). Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I noticed that the online space has given selling a bad name. Business involves selling no matter how you feel about it. In this week’s episode I talk about how you can embrace selling instead of fighting against it. During this episode I talk about: What holds us back from selling more Why we need to sell more Things I've learned over the years about selling Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
This week’s episode was inspired by a lovely conversation that I had with one of my DCA clients. In it I talk about hard things in business and why hard doesn't necessarily mean wrong or bad. The online world has demonized hard work. If something feels hard it must not be “aligned.” When in reality, business requires hard things. I discussed: Different types of hard Benefits of doing the hard things in business Why hard is a sign you’re on the right track Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 195: Creating More Content Won't Get You Leads 19:28
19:28 Putar Nanti Putar Nanti Daftar Suka Menyukai19:28
Putar Nanti Putar Nanti Daftar Suka MenyukaiContent alone does not generate quality leads. Too many women are relying on their own content creation (including reels and videos) to bring in fresh leads without seeking out those leads organically. In this episode I talk about why content alone does not generate quality leads and share how you can get more quality leads. Connect with me outside the podcast! Join our newest event, Accelerate Your Leads and learn how to get high-quality leads in 7 days (and land your next client)! Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 194: Finding More Certainty in 2023 25:00
25:00 Putar Nanti Putar Nanti Daftar Suka Menyukai25:00
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week's episode will bring you more certainty, more confidence and more encouragement… something we all need in the online world. In it I talk about 4 ways you can have certainty in 2023...no matter what happens with the economy and no matter what changes in the online world. Connect with me outside the podcast! Join our newest event, Accelerate Your Leads and learn how to get high-quality leads in 7 days (and land your next client)! Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 193: A Million Dollars in 6 Years 39:04
39:04 Putar Nanti Putar Nanti Daftar Suka Menyukai39:04
Putar Nanti Putar Nanti Daftar Suka MenyukaiI've officially crossed 7-figures in total sales since starting my business in 2016. While I’m all about celebrating every win (big and small), I also want to be super clear what was required of me to even make 7-figures. That being said, in this episode, I share the top lessons I’ve learned from 7-figures in the last six years. Be your own advocate for your business Be uncomfortable every day Be willing to be vulnerable You will have to handle difficult scenarios Never give up on yourself Sell more Importance of a community Adding another revenue stream Retaining clients Taking risks and be willing to fail Doubts are normal and part of being a human and in business You will outgrow different parts of your business Celebrate everything Connect with me outside the podcast! Join our newest event, Accelerate Your Leads and learn how to get quality leads who want to pay you! Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 192: Becoming the Provider After Divorce with Jessie Ford 1:03:07
1:03:07 Putar Nanti Putar Nanti Daftar Suka Menyukai1:03:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiThe number 1 on our most listened episodes of 2022 is all about becoming a provider after going through an unexpected situation in life or business. In this episode, I’m joined by my past client, Jessie Ford, who made the difficult decision to end her marriage during our time working together. Jessie shares how she dealt with uncertainty in life and how her business supported her through the hardest decision she’s ever had to face. As her coach who supported her through it, I can honestly say that Jessie is the true definition of a provider (even if it’s not in the way she expected). This episode is ideal if you’ve ever gone through an unexpected situation in life or business and questioned whether you could get through it. It’s raw, honest and transparent…and I can’t wait for you to listen. About Jessie: Jessie is the the owner + designer behind Untethered, a boutique + bespoke branding and design studio for female founders ready to elevate their business with a professional visual brand and website in a matter of days, so that they can attract their ideal clients and book out their services faster. Want more from Jessie? Connect with Jessie in her private Facebook group, Branding That Books You Clients . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 191: How to Make Consistent Sales in Your Group 42:33
42:33 Putar Nanti Putar Nanti Daftar Suka Menyukai42:33
Putar Nanti Putar Nanti Daftar Suka MenyukaiOur second most listened to episode of 2022 is all about making consistent sales from your group. If your sales don’t match the size of your Facebook group or you want to learn how to monetize a group, this week’s episode is for you. In this episode, I share: The top reasons why you’re not making sales How to make sales from your group faster The method that we use inside Market Like a Boss to bring in consistent clients every month If you want to make money from your group this year, then tune in and take notes! Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 190: How to Follow Up with Potential Clients 32:44
32:44 Putar Nanti Putar Nanti Daftar Suka Menyukai32:44
Putar Nanti Putar Nanti Daftar Suka MenyukaiAs we close out 2022, we’re doing something fun. We’re running the top 3 most listened to episodes for the year. Number 3 on our list is all about how to follow up with potential clients like a boss. In this episode, I breakdown: Importance of follow up (and when to do it) Why most women don’t follow up Types of follow up in different situations How to follow up in a way that’s authentic and genuine Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In this week’s episode, I talk about the #1 thing you need to do to bring in more sales and sign more clients now. There’s going to be some tough love during this episode…if you want to make more sales without making any changes to your offer or messaging, this is for you. Connect with me outside the podcast! If you want to get to 6-figures faster by adding a group program, join the wait list for my mastermind. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 188: Handling Sticky Client Situations with Jay Razzouk 39:16
39:16 Putar Nanti Putar Nanti Daftar Suka Menyukai39:16
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by my first ever male guest Jay Razzouk to talk about handling sticky client situations. This episode will empower you and give you tools on how to handle this kind of situation. In this episode, Jay and I covered: How to not take refund personally and what we should be thinking about refunds How to prevent these challenges How to set boundaries for ourselves Jay’s take on these topics is so refreshing…and very different than what’s being talked about in the online space. Excited for you to listen! About Jay: Jay Razzouk is a corporate attorney and founder of ProSCALE Legal. Jay equips coaches, influencers, and mastermind leaders with the little-known legal strategies and paperwork that they don’t even know they need to scale to 7 figures and beyond. Want more from Jay? Join Jay’s free Facebook group, Business Legal Tips for Coaches, Consultants, and Practitioners . Connect with me outside the podcast! If you want to get to 6-figures faster by adding a group program, join the wait list for my mastermind . Applications open December 12 to the waitlist only with juicy bonuses (including two extra months inside the mastermind). Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 187: Addressing the Spouse Objection 22:05
22:05 Putar Nanti Putar Nanti Daftar Suka Menyukai22:05
Putar Nanti Putar Nanti Daftar Suka MenyukaiHow do you handle the objection “I need to talk to my spouse”? This was a hot topic that went down inside my group, Market Like a Boss . Some say it’s an objection, some say no. I say yes and no. In some cases it's not an objection. It's just part of the relationship, which I totally respect and understand (and have been there myself). That being said, it can also be an objection if the person isn't 100% sold on the offer, is confused by it, on the fence, etc. In this episode, I want to talk about how to handle this kind of situation…and how to know if it’s REALLY an objection or not. Connect with me outside the podcast! If you want to get to 6-figures faster by adding a group program, join the wait list for my mastermind. Applications will open December 12 to the waitlist only with juicy bonuses (including two extra months inside the mastermind). Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
This is a special bonus episode in honor of Thanksgiving. Happy Thanksgiving to those of you celebrating! Connect with me outside the podcast! If you want to get to 6-figures faster by adding a group program as a second revenue stream, join the wait list for my mastermind. Applications will open December 12 to the waitlist only. This is the only way to have a higher level of access to me (with some 1:1 support included). Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 186: When You Don't Reach Your Launch Goals 36:26
36:26 Putar Nanti Putar Nanti Daftar Suka Menyukai36:26
Putar Nanti Putar Nanti Daftar Suka MenyukaiCoaches love to tell you about the launches where they made a million dollars overnight and everything worked smoothly. I'm different. I'm going to tell you about the times when I don't hit my goals...but also what I learned throughout the process and how I manage to have gratitude no matter what. Example: we may not have reached our big audacious launch goal the last time we launched the Dream Client Accelerator, but we still made more in one launch than I made in a year with my entry-level job out of college. That's freaking awesome. In this episode, I'm taking you behind-the-scenes of our last launch of the Dream Client Accelerator. I breakdown the details of: How we launch What we learned during this launch How I handle not meeting my goals Connect with me outside the podcast! If you want to get to 6-figures faster by adding a group program as a second revenue stream, join the wait list for my mastermind. Applications will open December 12 to the waitlist only. This is the only way to have a higher level of access to me (with some 1:1 support included). Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 185: Is Organic Marketing Dead? 18:33
18:33 Putar Nanti Putar Nanti Daftar Suka Menyukai18:33
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’ve been seeing a lot of people talking about how hard it is to get noticed online or organic reach is dead. In this week’s episode, I talk about organic marketing and whether it is dead or alive. I covered: What marketing really is My thoughts on the algorithm How to get noticed on social media (even if you feel like your market is saturated) Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 184: Go Live with Confidence with Jen Rigley 31:06
31:06 Putar Nanti Putar Nanti Daftar Suka Menyukai31:06
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Jen Rigley to talk about finding confidence to show up live on video. We chatted about: Why live video is important Why people struggle with going live Practical tips to help drive confidence About Jen: Jen Rigley is a former Marketing & Sales Executive who has perfected the art of the pivot, staying positive when facing life's challenges and leading a life of transformation. She is the visionary behind, and creator of, Flourishing Over Fifty, a brand whose soul purpose is to inspire women over fifty through the journey of transformation to live the life of their dreams. She has built this brand from the ground up but ran into a challenge that many of us face ......she had a fear of showing up live on video. And that's a real challenge for today's entrepreneurs. Want more from Jen? Check out Jen’s free Self-Care Journey Starter to help you to improve your self-confidence. Connect with Jen on: Facebook , Instagram , Pinterest , Youtube Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 183: The Invisible Load with Valerie Recore 37:21
37:21 Putar Nanti Putar Nanti Daftar Suka Menyukai37:21
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Valerie Recore to talk about the invisible load that a lot of women are carrying around…and how we all feel strapped for time in business and life. We chatted about: How the invisible load show up in business Your relationship with time How you can have more time for the things that matter About Valerie: Valerie Recore is a productivity specialist, a time giver, and a decision-maker. She works with overwhelmed and overcommitted women. She’s been there. She gets it. She has 2 kids, a husband, her own business, and occasionally a social life. She too has felt like there’s too much on her plate. With a background in mental health and corporate training, she’s ready to guide you toward a better relationship with time. Want more from Valeerie? Take Valerie's 60-second fun quiz that will help you start feeling at peace today. Connect with Valerie on: Instagram , Website Connect with me outside the podcast! Join the Dream Client Accelerator and get access to our 60-day challenge to help you reach a $10K month by the end of the year. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I’ve been seeing a lot of messages online about how hard it is to get people to buy in this economy. I disagree. People are still buying...it's the way they're buying that's changed. I break it all down in this week's episode of the Like a Boss podcast. I talk about: The trends I’m seeing in the online world and among my clients The two schools of thought about making money online How things have changed when it comes to sales Connect with me outside the podcast! Join the Dream Client Accelerator and get access to our 60-day challenge to help you reach a $10K month by the end of the year. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
If you feel pressure right now, you're not alone… Every year around this time I feel pressure as Q4 kicks off. Pressure to hit a certain goal or to set myself up for success next year. I chatted about: Why we tend to feel pressure during this time of year The pressures that I'm facing currently and how I deal with them What you can do when you experience pressure in your business Connect with me outside the podcast! Join us inside Sporadic Sales to Stable Six-Figures . It’s your ticket to a 6-figure business that brings financial freedom. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 180: When Your Spouse Isn't On Board with Michelle Purta 49:27
49:27 Putar Nanti Putar Nanti Daftar Suka Menyukai49:27
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Michelle Purta to talk about what to do when your spouse isn’t supportive of your business. This is a topic that I rarely see covered in the online space, but a lot of women deal with. My hope is that this interview will give you encouragement and courage to continue moving forward with your dream without sacrificing your relationship. In the episode, Michelle and I covered: Why spouses aren’t supportive (it’s not what you think) How to handle difficult conversations about business with your spouse Tips to help your spouse feel seen and heard About Michelle: Michelle Purta is a married mom of 3 and a life and marriage coach for moms. She helps moms have less arguments and have more fun in their marriage. Want more from Michelle? Connect with Michelle on her Facebook group and Instagram . Check out Michelle’s podcast, Marriage & Motherhood . Connect with me outside the podcast! If you want financial freedom in your business, join Sporadic Sales to Stable Six-Figures. You’ll get a roadmap to the exact steps for making money in your business every month…all the way up to 6-figures. Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 179: Sporadic Sales to Stable Six-Figures 31:00
31:00 Putar Nanti Putar Nanti Daftar Suka Menyukai31:00
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week’s episode is all about taking you from a place where sales are sporadic to a place where you can have stability and make 6-figures in your business. I chatted about: Why so few women reach 6-figures How do we move into a place where we can have more stability and a business that brings financial freedom My BIG announcement for how I’m supporting you with this! Connect with me outside the podcast! Join us inside Sporadic Sales to Stable Six-Figures . It’s your ticket to a 6-figure business that brings financial freedom. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 178: Getting More Visibility Online with Michelle Fernandez 40:27
40:27 Putar Nanti Putar Nanti Daftar Suka Menyukai40:27
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Michelle Fernandez to talk about how to get more visibility online. We chatted about: Michelle’s honest take on algorithm and how people should be thinking about algorithm How to drive more traffic to your audience How to know if you’re ready to start running ads About Michelle: Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads! So - Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending hundreds of THOUSANDS of dollars on ads each month at her boutique marketing agency. Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend. Want more from Michelle? Download Michelle’s guide to The 3 Components of a Highly Converting Funnel Connect with Michelle on: Instagram Connect with me outside the podcast! Join us for the Sporadic Sales to Stable Six-Figures. It’s a 3-day virtual retreat that will give you the roadmap to a 6-figure business that creates financial freedom. Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
This is a super special episode because I'm sharing a behind-the-scenes look at a recent coaching call for the Dream Client Accelerator. In it I give some hard and tough love about: Why your offer isn't the problem (and your lack of selling is) The thought of "I need to do more" and why that's so dangerous to your marketing Connect with me outside the podcast! Save the date for Sporadic Sales to Stable Six-Figures. It’s a 3-day virtual retreat that will give you the roadmap to becoming a stable six-figure business owner so you can give your family the life they deserve. If you want the fastest, simplest path to signing clients online using one strategy, join the Dream Client Accelerator . Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 176: The Lie of Easy with Heather Chauvin 47:27
47:27 Putar Nanti Putar Nanti Daftar Suka Menyukai47:27
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode I’m joined by special guest Heather Chauvin to talk about the lie of easy. Let’s face it - everywhere we look there’s someone talking about how wonderful business is and how they made a million dollars overnight and how everything just feels so IN FLOW and ALIGNED. Only…what if business doesn’t feel that way? Does that mean you’re doing something wrong? If you’ve ever asked yourself this question, then you’re going to LOVE my conversation with Heather. We both got super candid on why business isn’t always rainbows and sunshine…and what to do when you’re facing burnout. We chatted about: Knowing where to focus your marketing efforts How burnout is related to people who aren't feeling free and searching for something outside of themselves Why we get to the point of burnout Our beliefs around manifesting (we drop some tough love here) About Heather: Heather is a TEDx Speaker, Author of Dying To Be A Good Mother and host of a highly loved Podcast “Emotionally Uncomfortable” with over 6 million downloads. Heather Chauvin is a leadership coach who helps ‘successful’ women who are ready to courageously and authentically live, work and parent on their own terms. Heather started her career as a social worker helping adults understand children’s behavior. But it wasn’t until her stage 4 cancer diagnosis in 2013 that pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google and more. When Heather isn’t working, you will find her living out what she teaches which may include kayaking Alaska, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It’s time to feel alive. Want more from Heather? Take Heather’s Energy Finder Quiz Connect with Heather on: Facebook , Instagram Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 175: Finding Flexibility in Business & Motherhood with Lani Jackson 36:24
36:24 Putar Nanti Putar Nanti Daftar Suka Menyukai36:24
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m so excited to be joined by my past client, Lani Jackson, to talk about handling chaos and unexpected things, and dealing with guilt. We chatted about: Balancing business and managing kids Embracing the season you’re in Mom guilt and setting boundaries Tools to have the flexibility in both business and being with kids About Lani: Lani is a Clarity & Strategy Business Coach for mom entrepreneurs. Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still, bring consistent monthly income. Her passion is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear & sustainable plan of action that will help them reach their dreams of flexibility, and freedom with a thriving, highly profitable business. She is a mom to 6 kids, host of the Brilliant Mompreneurs Podcast, and community leader of the Brilliant Mompreneurs Society. Want more from Lani? Get access to Lani’s workshop, Create a Flexible Strategy. Connect with Lani on: Facebook group , Instagram , Website Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 174: You Have a Sales Problem...Not an Offer Problem 21:20
21:20 Putar Nanti Putar Nanti Daftar Suka Menyukai21:20
Putar Nanti Putar Nanti Daftar Suka MenyukaiMany of you think you have an offer problem. Meaning your offer isn't aligned or it's not what people want and so you need to fix it first and THEN you'll sign more clients. Or maybe you think the reason you're not getting consistent clients is because of your messaging. If you just find the perfect words to say in the perfect order (or hire a copywriter to do it for you), THEN clients will come beating down your door. Nope. Doesn't work that way. Here's the REAL tea that most coaches won't tell you... When you sit behind-the-scenes and make changes to your offer or messaging, you're missing feedback from a crucial audience. Your ideal clients. In this week’s episode, I share why you have a sales problem…and what to do about it. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we’ve ever done inside of Market Like a Boss. It’s completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 173: Client Progress vs. Results with Ann Keaney 48:55
48:55 Putar Nanti Putar Nanti Daftar Suka Menyukai48:55
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode I’m joined by special guest Ann Keaney to talk about client results and how you can measure progress vs. just focusing on the end results that your clients get in your program. We chatted about: Trends in client delivery and client success Concept of progress vs. result What client codependency is and how to empower your clients to be independent thinkers and action takers About Ann: Coming up from extreme poverty and foster care abuse, Ann found herself a single Mom, living in government housing collecting $363 per month in Food Stamps, to a self-made multiple 6-figure entrepreneur showing women around the world, how to harness their skills and turn their circumstances into opportunity, leveraging the power of social media and human connection. Leaning on her uncommon ability to create powerful relationships, Ann has spent the last 2 decades scaling her coaching business and working behind the scenes in some of the top leading multi-million dollar coaching companies online, on how to scale their high ticket programs and monetize on social media, by leveraging the power of relationship building and human behavior sales techniques. Ann is often known as the Straight-Shooting Sales Ninja who 'tells it like it is", helping high achieving, result-driven coaches, and CEOs revolutionize record-breaking financial results, with cutting edge sales strategies, and human connection that simplify the scale and curve conversion time. Want more from Ann? Check out Ann's video training on Discover What NOT To Do Inside Your High-Ticket Group Coaching Program Connect with Ann on: Facebook , Facebook Group , Instagram Connect with me outside the podcast! Join my brand-new workshop, Sell Like a Boss. This workshop is designed to help you address ANY objections and sell with ease (no high-pressure sales tactics here). Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
True success is never found in protecting what you have. It’s found in taking risks and being willing to fail. In this episode, I talk about protecting what you already have vs taking risks and growing your business. We also chat about how to get to a place where you are truly willing to grow…even if it makes you uncomfortable. Connect with me outside the podcast! Join my brand-new workshop, Sell Like a Boss. This workshop is designed to help you address ANY objections and sell with ease (no high-pressure sales tactics here). Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 171: How to Unplug From Your Business 34:00
34:00 Putar Nanti Putar Nanti Daftar Suka Menyukai34:00
Putar Nanti Putar Nanti Daftar Suka MenyukaiI went on vacation last month and completely unplugged from my business. We’re talking everything - no emails, no social media, etc. I even removed the apps from my phone entirely. I’ve never really done this before. Even before I started my business when I worked in agency and corporate, the definition of “unplugging” during vacation was strapping your phone to your fingertips so you could still check in to email every day. This was new for me - and if I’m honest, a little nerve wracking. But it was necessary and much needed to be able to have clear, focused time with my family. And it was amazing. Seriously amazing. Not being on social media for 8 days kept my head clear and gave me so much perspective. It helped me stay rooted in the present and in watching my kids enjoy the beach. I slept better and felt better overall. My business didn’t fall apart, either. Far from it. My team kept things running while I was out, my clients are celebrating incredible wins and I had an application to work with me 1:1 sitting in my inbox, along with a few messages and emails from people interested in my mastermind opening August 8. Most importantly, this time away has only inspired me to be even more of an example of what freedom looks like. I want to give every woman the ability to unplug the way I did and still make money. I want to give every woman hope that she can be a provider while being fully present with her family. In this week’s episode, I talk about how to truly unplug from your business. I chatted about: What unplugging from your business means Why we don’t unplug Why unplugging is the best thing for your business What unplugging looks like and action steps you need to take Connect with me outside the podcast! Apply for my new mastermind and get my support on freeing up your time and growing to 6-figures without any limits on how much money you can make or how many clients you can serve. Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 170: Burning it Down with Ryann Dowdy 38:22
38:22 Putar Nanti Putar Nanti Daftar Suka Menyukai38:22
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Ryann Dowdy to talk about the journey she’s gone through in “burning” down her business and building something that felt more aligned to her. We chatted about: The decision that Ryann made and why she made it How to get the courage to make a change How to build trust and confidence in making money If you’ve ever felt a calling in your heart to make a change in your business, this episode is for you. About Ryann: Ryann Dowdy did everything RIGHT in life. She had her dream job, 6+ figure salary, married, kids, and a nice home... and still woke up one day feeling completely unfulfilled. She knew something wasn’t right. She realized it was because she was chasing a dream that wasn’t hers. As an expert in sales, she created a Facebook community of over 7,000 women looking to follow their dreams of starting a profitable business. Women began joining her sales training program not only for the incredible knowledge and results Ryann brought to the table, but also for the amazing community of empowered women Ryann sought to create. As she found more success on her journey, Ryann realized she still felt alone and misunderstood by her peers. That’s when she realized SHE herself did not have a community to come as the truest version of herself. Today, Ryann’s mission is to create a safe space for every woman who has ever been told she’s too much, too picky, too loud, too ANYTHING to come together and be fearlessly themselves. Want more from Ryann? Connect with Ryann on: Facebook group , Instagram , Website . Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Check out our brand-new vault of the best trainings we've ever done inside of Market Like a Boss. It's completely free and you get instant access the minute you sign up. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 169: The Truth About the Algorithm 21:47
21:47 Putar Nanti Putar Nanti Daftar Suka Menyukai21:47
Putar Nanti Putar Nanti Daftar Suka MenyukaiAlmost every week I’m tagged in a conversation from someone asking my thoughts about FB groups. I get it - after all, groups are my jam and I’ve made a lot of money from mine. But here’s what I’m REALLY noticing about those conversations. A lot of people use those threads as a way to complain about the algorithm. Or that they’re not getting the reach they want. They talk about shutting down their group and moving elsewhere. There is so much emphasis and pressure placed on a particular social platform. This is a trend I’m seeing across the board - and not just on FB btw. Right now the hot convo on IG is that you can’t be seen and the entire platform is dead unless you use reels. Yikes. When did we decide that a social media platform holds all the power for our business? When did we place all our hope and trust in the algorithm? You can grow a business on ANY platform. You can get clients on ANY platform. No matter what the algorithm is doing. The people who tell you differently are the people who gave their power away long ago and are running frantically from platform to platform trying to grab at straws and get clients. I don’t know about you, but frantic doesn’t work for me. Complicated doesn’t either. And that’s exactly what those people are doing - they’re making their marketing more complicated because they believe success and results lie in a platform vs. themselves. The real question we should be asking is: how can I trust myself to see results and get clients on any platform? What if I believe I’m capable of success no matter where I hang out on social? How much more relaxed would we be? How much more fun would we have in our marketing? How much simpler would things be? This is the conversation we should be having. Far more productive than sitting around complaining about the algorithm or acting like the secret for success can be cracked by choosing the “right” platform. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 168: The Power of Rest with Rachel Olstad 44:26
44:26 Putar Nanti Putar Nanti Daftar Suka Menyukai44:26
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m so excited to be joined by my past client, Rachel Olstad to talk about simplifying and getting more rest. We chatted about: Why many moms in business don’t have simplicity The addiction that many people have to being busy Tips for how you can start to shift things if you’re somebody who struggle to find simplicity About Rachel: Rachel Olstad is a mom of 3, speaker, author & Life Coach who specializes in helping high achieving women, moms & entrepreneurs remove mental, emotional & physical clutter, rewire their subconscious for success and create organized, peaceful & simplified homes, businesses & lives. She believes that less really is more and her passion is helping women everywhere to live more intentionally & create more time, energy & space for the things that matter most to them. Want more from Rachel? Connect with Rachel on: Facebook , Facebook group , Instagram . Check out Rachel’s free guide, 33 ways to Simplify your Life and her free 1:1 Consultation Call to discuss getting support to declutter, organize & simplify your home, business & life. Connect with me outside the podcast! Join us for a special one-week free event, Accelerate Your Group. We’ll feature stories from our clients who are making money from their groups (and the exact steps they took to get there). Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
One of the biggest barriers to showing up like a boss and having a business you love is letting go. In this week’s episode, I talk about what you need to let go of to get to the next level of your business and to become the provider for your family. I also share an honest, transparent look at what I’ve had to let go of over the years (and am still letting go of). Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 166: Taking a Chance on Yourself with Jayne Havens 47:08
47:08 Putar Nanti Putar Nanti Daftar Suka Menyukai47:08
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I’m joined by special guest Jayne Havens to talk about how she’s grown her sleep coaching business to 6-figures and the chances she had to take (while facing criticism from others along the way). We chatted about: How Jayne became the provider for her family and the challenges she faced along the way How to push fear to the back burner so you can take more risks How to keep going and have that confidence in yourself to pave the way despite not feeling fully supported by the people in your life About Jayne: Jayne’s journey began when she was overwhelmed as a new parent, struggling to understand why her son was awake throughout the night. Desperate for answers, she diligently researched sleep strategies. Over time, Jayne applied what she learned, first to her son, and then a few years later, to her daughter. She successfully helped her kids establish good sleep habits very early on – something that didn’t go unnoticed by her friends with children of their own. Word of Jayne’s sleep expertise spread quickly, and she soon found that her guidance was in high demand. She formed Snooze Fest in order to coach and support parents across the country to achieve better sleep for their little ones. Jayne quickly established herself as a leader in the industry, building a strong reputation for both her extensive knowledge and her extraordinary client service. She describes her approach as “client-led,” meaning she coaches families using methods that align with their parenting style and that feel safe and comfortable for them. Jayne believes there is no one-size-fits-all approach when it comes to teaching a child to fall asleep and back to sleep independently. In addition to supporting families through the sleep training process, Jayne also founded Center for Pediatric Sleep Management. Through CPSM, Jayne trains, mentors and certifies others to do this incredibly rewarding work. Want more from Jayne? Follow Jayne on Instagram . If you’re interested in learning more about becoming a sleep consultant, join Jayne’s Facebook group. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I see so many women waiting until their business hits a certain point or makes a certain amount of money to be content. They have this belief that once they arrive, things will feel good and easy. That couldn’t be further from the truth. In this episode, I talk about the myth of arriving and how you’ll never truly arrive at your end destination (and why that’s a good thing!) I discussed: What arrive actually means Reasons why we are waiting to arrive before we allow ourselves to be happy Letting go of the “I have arrived” myth so you can fall in love with your business now Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Book your free Accelerate to 10K call today to help you assess exactly how many clients you need to have a 10K month from your group & discuss the simplest path to getting there. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 164: Changing Your Relationship With Money with Lindsey White 40:22
40:22 Putar Nanti Putar Nanti Daftar Suka Menyukai40:22
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m so excited to be joined by my client, Lindsey White to talk about changing your relationship with money. If you have struggled in your relationship with money or what you believe is possible, this episode is for you! We chatted about: Challenges Lindsey faced around how she views money and what changed What it’s taken to get her to where she is right now How Lindsey’s life has changed as a result of her becoming the provider About Lindsey: Lindsey started Magenta Strategies in 2018 with the idea that she could offer her social media marketing knowledge to help other small business owners like herself who don't have the time and/or knowledge to market their own businesses. She helps entrepreneurs expand their online presence, reach an audience full of their ideal clients, and attract high-quality leads! Want more from Lindsey? Connect with Lindsey in her private Facebook group, Reaching Your Audience: Organic Marketing for Small Business Entrepreneurs. Connect with me outside the podcast! What if you could have a 10K month this summer even with the kids at home? This is exactly what the Summer of Clients workshop is about. It's designed to help you turn up the heat and reach that 10K month you’ve been dreaming of. Continue the conversation in the Market Like a Boss Facebook group. If you want to add 100 new members to your Facebook group in 30 days, join us inside the Accelerate Your Audience bootcamp . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 163: What Success Really Looks Like with Megan Huber 57:08
57:08 Putar Nanti Putar Nanti Daftar Suka Menyukai57:08
Putar Nanti Putar Nanti Daftar Suka MenyukaiHave you ever felt like burning your business down? If so, you’re not alone. Here's the truth: making money in your business and being a provider doesn’t mean that everything always works 100% of the time. In this week's episode, I'm joined by Megan Huber to talk about what success really looks like…especially after reaching 6-figures. Megan and I chatted all about: The cost of building a business that makes a lot of money Challenges Megan faced with clients who weren’t getting results What it’s like becoming a new mom and wanting to grow your business at the same time About Megan Megan guides smart, serious, high-performance entrepreneurs to structure and deliver transformational group coaching and training programs that provide them with more time freedom, sustainability and profitability. Want more from Megan? Check out Megan’s podcast, Built to last. Join Megan’s Free 4-day Group Coaching Mastery Bootcamp . Connect with me outside the podcast! What if you could have a 10K month this summer even with the kids at home? This is exactly what the Summer of Clients workshop is about. It's designed to help you turn up the heat and reach that 10K month you’ve been dreaming of. Continue the conversation in the Market Like a Boss Facebook group. If you want to add 100 new members to your Facebook group in 30 days, join us inside the Accelerate Your Audience bootcamp . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 162: Leaning Into Hard Seasons with Doreen Korba 44:53
44:53 Putar Nanti Putar Nanti Daftar Suka Menyukai44:53
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode, I chat with my former client Doreen about embracing hard seasons both in business and life. We chatted about: Dealing with difficult situations Challenges Doreen has faced in her journey (including the loss of her daughter) How her perspective of being the provider changed from when she was in corporate to now What keeps women from being the provider/ being in control of making money About Doreen Doreen is a life coach for female entrepreneurs, helping them take their business and life to the next level using advanced mindset and nervous system techniques. She is also a wife and mom of 4 who talks openly about the loss of her stillborn daughter Harper. Want more from Doreen? Check out her podcast Millionaire Mamas in the Making or learn more at www.coachkorba.com Connect with me outside the podcast! Join us for the Accelerate Your Audience Bootcamp. This bootcamp is designed to help you add 100 dream clients to your group in 30 days. Adding the right members to your group will not only boost engagement, but will also lead to repeatable income each month. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review…
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Market Like a Boss
1 Episode 161: Christian Women & Wealth With Erin Kay 34:08
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Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week’s episode is a bit controversial… especially if you've grown up in the church. I’m joined by my client Erin Kay as we dive into the topic of Christian women & wealth. We discussed: Whether Christian women should be wealthy What the Bible has to say about money How you can start to feel comfortable receiving money in your business Mom guilt & the desire NOT to stay home with the kids About Erin Erin Kay is a certified Christian health coach, licensed social worker and married (15 years) mother of four. Relatable and biblical, Erin shares real-life experiences leading to simple shifts, where women tame the overwhelm and reignite their passion toward their God-given purpose. Be sure to check out Erin’s Complimentary goal setting bundle . Connect with Erin @erinkaycoaching @whollyhealthychristianmoms Connect with me outside the podcast! Join us for the Accelerate Your Audience Bootcamp. This bootcamp is designed to help you add 100 dream clients to your group in 30 days. Adding the right members to your group will not only boost engagement, but will also lead to repeatable income each month. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 160: Becoming the Provider After Divorce with Jessie Ford 1:02:47
1:02:47 Putar Nanti Putar Nanti Daftar Suka Menyukai1:02:47
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is one of the most vulnerable and emotional episodes of the Like a Boss podcast ever recorded. I’m joined by my past client, Jessie Ford, who made the difficult decision to end her marriage during our time working together. During the episode, Jessie shares how she dealt with uncertainty in life and how her business supported her through the hardest decision she’s ever had to face. As her coach who supported her through it, I can honestly say that Jessie is the true definition of a provider (even if it’s not in the way she expected). This episode is ideal if you’ve ever gone through an unexpected situation in life or business and questioned whether you could get through it. It’s raw, honest and transparent…and I can’t wait for you to listen. About Jessie Jessie is the the owner + designer behind Untethered, a boutique + bespoke branding and design studio for female founders ready to elevate their business with a professional visual brand and website in a matter of days, so that they can attract their ideal clients and book out their services faster. Connect with Jessie in her private Facebook group, Branding That Books You Clients. Connect with me outside the podcast! Join us for the Accelerate Your Audience Bootcamp. This bootcamp is designed to help you add 100 dream clients to your group in 30 days. Adding the right members to your group will not only boost engagement, but will also lead to repeatable income each month. Continue the conversation in the Market Like a Boss Facebook group. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 159: Overcoming Imposter Syndrome with Julie Lamb 41:06
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Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m joined by a special guest on today’s episode – Julie Lamb. Julie is a licensed therapist and life coach that helps individuals break through their own internal glass ceilings that stop them from reaching the next level in their business and career. Her business has allowed her to not only show her daughters what is possible, but also allowed her to "retire" her husband from corporate America even during the pandemic. Her goal is to show others that the goals they want to achieve are possible and even able to exceed their own expectations. Julie and I talked about building a business your way and working through imposter syndrome. No matter where you’re at in your business, I guarantee you’ll have more trust in yourself after listening to this interview. We discussed: Finding the solution inside of yourself vs looking for it in others Challenges Julie has faced along the way Guilt that all moms feel for building a business Connect with Julie on Facebook and Instagram . Download Julie’s workbook on ways to eliminate imposter syndrome. Connect with me outside the podcast! Join us for the Accelerate Your Freedom challenge. All this week we’re creating groups that will bring you clients on demand…anytime, anywhere. If you’ve ever even thought about starting a Facebook group, this is for you. Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 158: Inside a 7-Figure Business with Stacy Tuschl 36:24
36:24 Putar Nanti Putar Nanti Daftar Suka Menyukai36:24
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m thrilled to have Stacy Tuschl on this week’s episode of the Like a Boss podcast. Stacy started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. She is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door. Stacy and I talked about the inside of her multiple 7-figure business. If you want to get the behind the scenes look at what it's like to run a company of this magnitude and still be a present mom, this episode is for you. We discussed: What it’s taken to get her to where she is right now Challenges she faced along the way Misconceptions that people have about 7-figure business owners Connect with Stacy: Instagram Facebook LinkedIn Website Podcast Connect with me outside the podcast! Join us for the Accelerate Your Freedom. This FREE 5-day challenge is designed to help you create an online community that brings you clients on demand…anytime, anywhere. Continue the conversation in the Market Like a Boss Facebook group. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 157: Finding Courage to be the Provider 27:19
27:19 Putar Nanti Putar Nanti Daftar Suka Menyukai27:19
Putar Nanti Putar Nanti Daftar Suka MenyukaiWelcome to the Like a Boss Podcast! I’m so excited that you’re here! I want this podcast to be a place where I can talk more about being in control of getting clients and making money anytime. Every week I’ll be sharing my story and will also feature women who have stepped into the role of the provider in all areas of their business and life. I want this first episode of the Like a Boss podcast to focus on courage. It takes a lot of courage in order to be a provider, and I don’t see people talking about that. In this episode, I talk about finding courage to become a provider. I also discussed: What happens as you start wanting more success What it looks like to be a provider How to find courage to go against the grain and follow a more non-traditional path in life Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Book a free Passive to Power call with my team to figure out what’s standing in your way of getting clients & making money anytime you want. Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
This episode is all about the BIG changes that we are making to the Market Like a Boss podcast moving forward. Here are the deets… I’ve had this podcast for nearly four years and I have felt like I have outgrown the topic. I’m so much more than a marketing coach. I’m a business coach helping women reach 6-figures in their business. And not because they just want more money…it’s because they want to be the provider for their family. And I want to support them in that. With that being said, we are going to relaunch the podcast under a new name. We’re dropping the Market and it will now be called the Like a Boss podcast. Every week I will feature women who have stepped into the role of the provider in all areas of their business and life. We’ll have honest, open conversations about what it means to be the provider, how they got there, and the challenges along the way. I want Like a Boss to inspire every woman who listens to step up and BE the provider. I want her to feel confident, empowered, fulfilled and in control of how she makes money. If this podcast plays a small role, then I’ll have done my job. Thank you for being on this journey with me. We’ll return with new episodes in the coming weeks. In the meantime, feel free to binge on all your favorites! Connect with Market Like a Boss! Want to be a guest on the podcast? Fill out this form. Join us for the Accelerate Your Offer. This 5-day workshop is designed to help you create an offer that you can sell with ease. Continue the conversation in Michelle’s Facebook group. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I’m seeing so much pressure and expectations online. So many women are trying to keep up with every single strategy out there. They’re adding more offers, more launches, more platforms, etc. etc. What if you don’t need more to reach your goals? What if you can get there by just focusing on one thing? In this episode, I talk about: The Power of One and what it means for your business What will REALLY get you to a $10K month faster How you can stay the course and not follow every shiny object out there If you want more simplicity in your business and faster results, this episode is for you. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook group. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 154: Facebook Groups Aren't Dead 41:18
41:18 Putar Nanti Putar Nanti Daftar Suka Menyukai41:18
Putar Nanti Putar Nanti Daftar Suka MenyukaiI've been tagged in several posts with people asking whether Facebook groups are dead. In this episode I shared why I don’t believe groups are dead and why my team has gone ALL IN on groups. I also discussed: Reasons why people are asking whether groups are dead How groups have changed over the years How we should be approaching groups as a marketing strategy in 2022 Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook group. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 153: How to make consistent sales in your group 40:43
40:43 Putar Nanti Putar Nanti Daftar Suka Menyukai40:43
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf your sales don’t match the size of your Facebook group, then this week’s episode is for you. In this episode, I share: The top reasons why you’re not making sales How to make sales from your group faster The method that we use inside Market Like a Boss to bring in consistent clients every month If you want to make money from your group this year, then tune in and take notes! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook group. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
January was my first 50K+ month. What's interesting is that it was also one of the hardest months I’ve had personally. Our family was sick for most of the month and I also didn't have childcare for the first half. I felt like things were super chaotic behind-the-scenes almost every day. Yet my business was still able to run and gross my highest revenue month ever. In this episode, I share a behind-the-scenes look at how I got to a 50K month despite all the unexpected curveballs life threw my way. I also share: → How to keep going in your business when the kids get sick, schedules are thrown off, nannies quit, etc. → What happened last year that led to me getting to a 50K month in the first month of the New Year → The truth about low and high revenue months (that most coaches won’t tell you) Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook group. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 151: Is Your Offer Good Enough? 30:48
30:48 Putar Nanti Putar Nanti Daftar Suka Menyukai30:48
Putar Nanti Putar Nanti Daftar Suka MenyukaiI see so many women changing up their offers based on other people’s opinions, or creating a new one because they’re questioning whether their offer is good enough. In this episode I talk about why your offer is good enough as it is right now (and yes, that includes the price). I also discussed: How to know if your offer is truly good enough or needs some work What good enough looks like The mental drama that might be coming up for you around sharing your offer Connect with Market Like a Boss! If you want to be one of the 100 women we're committed to helping reach $10K months using their groups, then join the Dream Client Accelerator now. Continue the conversation in Michelle’s Facebook group. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
$10K months aren’t really about the money. A $10K month represents freedom. Freedom to make a lot of money doing what you love. That’s why it’s such a massive milestone for so many women. It’s also why I’m passionate about helping women get to a $10K month using their Facebook group (in fact, I’ve got a big scary goal of helping 100 women do that this year). Here’s the thing, though. $10K months are nice and all, but how do you ACTUALLY get there? This is the question that so many women have and I decided to break it down for you in this week’s episode. I had some of the lovely ladies in the Market Like a Boss group submit their questions about $10K months and now I’m answering them live. Here are the questions I answered: What is the biggest difference between consistent 5K months and consistent 10K months? How do you manage that day to day? Do I have to spend countless hours on social media to attract my ideal client? How to get to 10K months from zero? At what point did you hire help in your journey? What did that look like for you? In this episode you’ll uncover what is necessary to reaching a $10K month…and what you can leave behind. It’s going to feel SO simple when you hear the path to getting there - and I hope you’ll channel that simplicity into reaching your own $10K month this year. Connect with Market Like a Boss! If you want to be one of the 100 women we're committed to helping reach 10K months using their groups, then join the DCA now. Continue the conversation in Michelle’s Facebook group. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 149: Planning for Uncertainty with Megan Sumrell 47:35
47:35 Putar Nanti Putar Nanti Daftar Suka Menyukai47:35
Putar Nanti Putar Nanti Daftar Suka MenyukaiNearly every client I have has told me how overwhelmed they feel…and we’re only two weeks into 2022! That’s why I’m so excited to be joined by special guest Megan Sumrell, a Time Management and Productivity Coach for women seeking work and life harmony. Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She dropped so many juicy nuggets in this episode on how to think about time differently and I know you’re going to LOVE it! In this episode Megan and I chatted all about: Why women everywhere are feeling tapped out The expectations we have about our time that are hurting us Megan’s 5-step process to time management from the “bottom up” How to deal with uncertainty in your life and so much more! Want to connect with Megan? Follow her on Instagram and Facebook , and check out her FREE Ditch the Overwhelm cheat sheet. Connect with Market Like a Boss! Join us inside the Market Like a Boss group where we talk all about putting you in the driver’s seat of when and how you get clients for your business. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your Facebook group! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 148: Why Your Group Engagement Has Dropped 36:36
36:36 Putar Nanti Putar Nanti Daftar Suka Menyukai36:36
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’ve been noticing lately that a lot of people are talking about not seeing the engagement they want inside their Facebook group. It’s frustrating to feel like no one's seeing your content - especially since you want your group to be your main source of clients. In this episode my Client Success Manager Lauren and I chat about why your group engagement has decreased and share our best practices to shift the momentum in your favor. We discuss: Why people put too much pressure on engagement in their group Top reasons why you’re not seeing engagement in your group How to shift your approach in creating and putting out content Connect with Market Like a Boss! Join us for the Accelerate Your Audience Bootcamp. This bootcamp is designed to help you add 100 dream clients to your group in 30 days. Adding the right members to your group will not only boost engagement, but will also lead to repeatable income each month. Book your Accelerate to 10K call today to help you strategize on how to make a $10K month from your group! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 147: How to Follow up With Potential Clients 29:36
29:36 Putar Nanti Putar Nanti Daftar Suka Menyukai29:36
Putar Nanti Putar Nanti Daftar Suka MenyukaiFollow up doesn’t have to be a scary phrase. During this episode I break down the top myths about following up with potential clients and why follow up is THE most necessary part of the sales conversation. I also discuss: Importance of follow up (and when to do it) Why most women don’t follow up Types of follow up in different situations How to follow up in a way that's authentic and genuine Connect with Market Like a Boss! Join us for the Accelerate Your Audience Bootcamp. It’s a 30-day bootcamp that will help you get your first (or next) 100 dream clients in your group. Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 146: How to Make January Your Best Month Ever 46:36
46:36 Putar Nanti Putar Nanti Daftar Suka Menyukai46:36
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is a super special episode because I’m releasing a recording of one of my favorite workshops...Best Month Ever. This is a workshop I ran in December of last year talking about how you can make January your best month ever. The reason I’m sharing this workshop is because I want you to know that you get to decide how 2022 kicks off. You get to decide what your year looks like. I want you to kick off the year with energy and momentum because how you show up in January will dictate how the rest of your year goes. In this episode I talk about: How to reverse engineer your way to your biggest cash month Exact steps you need to make January your best month ever in business (regardless of what last month looked like) How to get your mind on board and remove any beliefs or doubts about your ability to have your biggest month ever Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
This is the LAST podcast episode of 2021!! In it I breakdown the lessons I’ve learned this year. In full transparency, this is the first year in my business that I have not doubled my revenue. It was a year of slowing down to move faster, and that was not easy for this self-professed type A control freak. There is so much that I learned and took action on this year that has nothing to do with the revenue I’m making in 2021 but has everything to do with the direction I’m going in 2022 and beyond. 2021 Learnings: Not every year is going to build on the year prior Slow growth is important Importance of going all in on one thing and doing less Importance of relying on others Failure is essential for growth To expect the unexpected Prioritizing impact more than revenue Going all in on what feels best for you New isn’t necessarily bad Messy will still get results I'm opening up two 1:1 coaching spots in 2022! These don’t come around often, so if you’ve been thinking about working with me 1:1 this is your chance. This is for you if you are an ambitious action-taker who’s reached a $10K month before, but wants to make it repeatable. Maybe you’re at capacity with 1:1 clients and you’re not sure how you can reach a 10K month every month. Maybe you wish your sales conversion were higher so you could close clients more consistently on calls. Or maybe you wish you had a plan to make the most of the content inside your Facebook group so you can have clients coming to you. Either way, I’ll work with you over 6 months to help $10K months become the norm for you every single month. If you want to get first access to the details (and dibs on a spot if it’s the right fit), join my wait list now. Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 144: Building an Engaged Group 35:30
35:30 Putar Nanti Putar Nanti Daftar Suka Menyukai35:30
Putar Nanti Putar Nanti Daftar Suka MenyukaiI see a lot of people blaming the algorithm for their group’s low engagement. Sure, the algorithm is always a factor - but that is NOT the #1 reason why your posts aren't being seen. In this episode I talk about one of the top questions I get - how to create a highly engaged Facebook group that converts to clients. I discussed: Reasons why engagement in your group is low Types of content that will boost your group engagement How to monetize your group and sell consistently without feeling spammy Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 143: Letting Go of Hustle Culture with Erin Harrigan 41:51
41:51 Putar Nanti Putar Nanti Daftar Suka Menyukai41:51
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m joined by special guest, Erin Harrigan, who is a speaker, coach and focuses on the power of trading in self-reliance for surrender to make God your business partner. As a recovering driver and striver, Erin teaches ambitious women of faith how to redefine hustle and pursue success in God's way to experience freedom from overwhelm, overachievement and under fulfillment. In this episode Erin and I talk about how to redefine hustle and put God in the front center of your business. We discussed: Why women attach their self-worth with stuff How to change your definition of hustle (despite what the online world tells you) How to handle when we mess up Check out the interview I did on Erin’s podcast where I talk about finding freedom in your business and how you can keep God at the center of your business and life. Want more from Erin? Go and follow Erin on Instagram and download her free guide, 4 Keys to Redefine Hustle. Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 142: The secret to making 10K months (that no one tells you) 47:07
47:07 Putar Nanti Putar Nanti Daftar Suka Menyukai47:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiEveryone talks about the secrets to a 10K month. All of those "secrets" are usually related to some type of action...post more, talk about the transformation you offer, put out good content, make offers, etc. etc. But what if there's one main ingredient to reaching a 10K month...and it has nothing to do with the amount of content you put out? In this episode I talk about that main ingredient and how you can start using it now to reach a 10K month. Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 141: How to Stop Getting the Money Objection 28:43
28:43 Putar Nanti Putar Nanti Daftar Suka Menyukai28:43
Putar Nanti Putar Nanti Daftar Suka MenyukaiThe clients who can afford you are everywhere. You don’t need a secret code to attract them. Majority of women I work with struggle to find clients who can afford them because they’re so fixated on the wrong people. As soon as you shift to speaking to the people who are ready to buy now, you’ll stop hearing the money objection. Not forever - it will still come up from time to time - but you’ll hear it a lot less. And your sales conversion rate will be much higher. During this episode I talk about: Reasons why you attract clients who say they can’t afford you Shifts you can make in your marketing to start attracting people who can actually afford you How to get over your own objections about money so you can help others do the same Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 140: How a Destination Event Can Make You $10K From Your Group 31:41
31:41 Putar Nanti Putar Nanti Daftar Suka Menyukai31:41
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you want to have a $10K month from your Facebook group in the fastest, simplest way possible, this episode is for you. During the episode I talk about: What destination events are and why they are THE # 1 way to grow your Facebook How you can make money from a destination event 3 steps on how to reach a 10K month from your group Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 139: Stop waiting for clients to come to you 29:11
29:11 Putar Nanti Putar Nanti Daftar Suka Menyukai29:11
Putar Nanti Putar Nanti Daftar Suka MenyukaiWelcome to one of my sassiest episodes! #sassypants The majority of you are waiting around and complaining that you’re not getting the clients you want. When in reality, YOU’RE the one prolonging the sales process by sitting back and waiting for people to come to you. During this episode I talk about: The reasons why you’re taking a passive approach to your marketing Why clients don’t reach out directly (even if they’re interested in buying) Actionable steps to put yourself back in the driver’s seat of your marketing Connect with Market Like a Boss! Download Your First 100 Starter Bundle to help you create a Facebook group & add your first 100 members in just 30 days! Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 138: Group engagement doesn't equal clients 34:57
34:57 Putar Nanti Putar Nanti Daftar Suka Menyukai34:57
Putar Nanti Putar Nanti Daftar Suka MenyukaiMore engagement does NOT mean more clients. In fact, engagement is just one small piece of what leads to clients in your group. During this episode I talk about why group engagement doesn’t equal clients and shared my take about Facebook’s new rebrand. I also discussed: What type of engagement you can expect in your group depending on its size Why engagement is not a reliable gauge of how much money you'll make from your group Why you should not be worried about Facebook’s name change (and why Facebook isn’t going anywhere) Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 137: Charging What You're Worth with Erica Ligenza 31:47
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Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m joined by special guest Erica Ligenza, the host of the THRIVE podcast, author of Caffeinate Your Soul: 52 Monday Mantras, creator of BossPitch™, and blogger behind cominguprosestheblog.com. In this episode, we talk about how to put a price on what you do. Most women avoid charging what they’re worth because they undermine the real value of their knowledge and what that knowledge means for their clients. We also discussed: The roadblocks around charging what you’re worth Things to consider when pricing your offer (or raising it) How to negotiate your rate Follow Erica on Instagram. Want to learn how to effectively monetize your influence through brand partnership? Check out Erica’s online course, BossPitch. Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 136: Why we’re all in on Facebook groups 36:28
36:28 Putar Nanti Putar Nanti Daftar Suka Menyukai36:28
Putar Nanti Putar Nanti Daftar Suka MenyukaiDuring this episode I share why my team is going all in on groups as our marketing strategy, and why groups are the BEST way to get clients on Facebook. I also discussed: Why you need a Facebook group How I reached 6,000 members in my group Why people resist having their group be their #1 marketing strategy Connect with Market Like a Boss! Continue the conversation in my Facebook Group . Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 135: Are your expectations too high? 33:07
33:07 Putar Nanti Putar Nanti Daftar Suka Menyukai33:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiI believe expectations are the biggest roadblock to success in business. In this episode I talk about why we have certain expectations about business and how to determine whether your expectations are realistic for where you’re at. I also discussed: What are some of those expectations and how to know if it’s too high or too low How to adjust your expectations How to deal with expectations vs the reality of what’s happening How to run your business with more peace and freedom Connect with Market Like a Boss! Continue the conversation in my Facebook Group . Download our free guide to get your first (or next) 100 dream clients into your group. Book your Accelerate to 10K call today to help you strategize on how to make money from your Facebook group & get you on the path to 6-figures! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 134: Learnings from my last launch 30:29
30:29 Putar Nanti Putar Nanti Daftar Suka Menyukai30:29
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I breakdown my learnings from my last launch for the Dream Client Accelerator. This is the first time I take you behind-the-scenes of my learnings from a launch and it’s a good one! I share what went well, what didn’t go so well (and how I got in my own head), and what you need to know about consumer buying behavior that will change the way you launch. Connect with Market Like a Boss! Continue the conversation in my Facebook Group . Download our free guide to get your first (or next) 100 dream clients into your group. Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 133: How to bounce back from a tough week 28:35
28:35 Putar Nanti Putar Nanti Daftar Suka Menyukai28:35
Putar Nanti Putar Nanti Daftar Suka MenyukaiLet’s be honest..not everything is going to be rainbows and sunshine in your business. In this episode, I talk about how to navigate a tough week. Even though this was recorded awhile ago, I actually lived out a super tough week last week. Cancelled babysitter, sick kiddos home from school...everything that could fall apart did. That’s why this episode is so fitting. In it I talk about how to bounce back from difficult seasons or circumstances and how to keep showing up through it all so that your business can get what it needs (without talking from your family). Tough times happen to all of us. But they don’t mean ANYTHING about your capacity for success in business! Connect with Market Like a Boss! Continue the conversation in my Facebook Group . Download our free guide to get your first (or next) 100 dream clients into your group. Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 132: Business won’t always be fun 22:11
22:11 Putar Nanti Putar Nanti Daftar Suka Menyukai22:11
Putar Nanti Putar Nanti Daftar Suka MenyukaiI hear a lot of women considering starting over, doing something different or losing motivation in their business because it no longer feels fun. What if business isn’t always supposed to be fun? What if certain aspects of running a business aren’t fun but are necessary to your success? In this episode, I talk about why business is not always going to feel fun and why it’s completely normal (and what to do about it). Connect with Market Like a Boss! Continue the conversation in my Facebook Group . Download our free guide to get your first (or next) 100 dream clients into your group. Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 131: You’re Already A Success Story 19:42
19:42 Putar Nanti Putar Nanti Daftar Suka Menyukai19:42
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode, I talk about why you are already a success regardless of how much money you make or how many clients you get. You don’t need to accomplish more to be worthy of success. I also discussed: What success REALLY means How you can feel successful right now (no matter what happens) Why more isn’t always better Connect with Market Like a Boss! Continue the conversation in my Facebook Group . Download our free guide to get your first (or next) 100 dream clients into your group. Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 130: Behind The Scenes Of My 7 Figure Moves 26:59
26:59 Putar Nanti Putar Nanti Daftar Suka Menyukai26:59
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode, I share the behind the scenes look at what I am focused on as I grow my business to 7 figures. I also talk about control and how it trips us up in our business. I also help you determine where you need to let go of more control in your business. Connect with Market Like a Boss! Continue the conversation in my Facebook Group . Download our free guide to get your first (or next) 100 dream clients into your group. Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 129: Information Doesn’t Make You Rich 31:17
31:17 Putar Nanti Putar Nanti Daftar Suka Menyukai31:17
Putar Nanti Putar Nanti Daftar Suka MenyukaiIt’s easy to fall back into the information trap. You can have a ton of information, but if you’re not taking the action to back up that information you are not going to see results. In this episode, I chatted about how information doesn’t lead to results and how to break free of the "constantly learning" pattern so you can start taking action. Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 128: When Life Gets In The Way 37:22
37:22 Putar Nanti Putar Nanti Daftar Suka Menyukai37:22
Putar Nanti Putar Nanti Daftar Suka MenyukaiLife and business are intertwined and I see so many women who struggle to keep running their business when life circumstances come across their path. In this episode I talk about how to manage whatever life throws at you...and still have success in your business. I also discussed: How to handle and move forward when life happens How to run a business when you don’t feel like you’re in control How to continue to stand firm as the business owner Connect with Market Like a Boss! Join us for our brand new bootcamp, Accelerate Your Audience! It's a 21-day bootcamp that will help you get your first (or next) 100 dream clients in your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 127: Your Clients Aren’t Your #1 Priority 31:05
31:05 Putar Nanti Putar Nanti Daftar Suka Menyukai31:05
Putar Nanti Putar Nanti Daftar Suka MenyukaiI see so many entrepreneurs focus all their time and attention on their clients and leave nothing for their own business. In this episode I talk about why client work shouldn't be #1 and how to make time for your own marketing so your business can grow faster. I also discussed: What happens in our business when we put our clients as our #1 priority How we can truly treat our business like a client Connect with Market Like a Boss! Join us for our brand new bootcamp, Accelerate Your Audience! It's a 21-day bootcamp that will help you get your first (or next) 100 dream clients in your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 126: There are no flukes in business 30:17
30:17 Putar Nanti Putar Nanti Daftar Suka Menyukai30:17
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’ve lost count of the number of times I’ve heard clients say, “That was a fluke.” Some say it after they hit a big milestone month. Some say it after they land a new client. Some say it after they sell spots to their program. Truthfully, this phrase is a protective mechanism. If we say that something was a fluke, then we don’t have to be held responsible when we can’t replicate that success again. It’s also a way to avoid failure - if success was a fluke, then there’s no need to try and go after bigger things and risk failing on a bigger scale. In this episode I talk about why there are no flukes in business and how to build more trust in your ability to handle whatever comes your way. Here are some things to consider next time you think something was a fluke: -- Success is repeatable. Whatever you do can be replicated over and over again...if you look at WHY it was successful. When we put pressure on ourselves to have another big month or land another client, we don’t take the time to look at why we were successful in the first place. We’re in competition with ourselves to prove whether we’re capable of reaching that success again. Success is never a one-time thing. In fact, if you look back over your entrepreneur journey so far, you’ll be able to see WHY you were successful just based on the actions you’ve taken to-date. -- You are deserving of every single good thing that comes your way. Often women say something was a fluke because deep down they don’t believe they actually deserve the good thing that came their way. It feels uncomfortable to be successful. Instead of looking at why you don’t deserve it...how about looking at why you do? What evidence do you have to show that you deserve the success that came your way and that you worked hard for it? -- Failure is an important part of business. It’s a necessary part. You can’t avoid failure by saying something is a fluke. It doesn’t make you any safer from failure or any more comfortable. In fact, saying something was a fluke actually INCREASES your risk of failure because you’ll be less likely to try new things and step out of your comfort zone. True failure happens when you don’t try at all. Did you fail if you didn’t beat what you made the month prior or land another client in the same amount (or less) time than before? Of course not! Business growth is not linear. If you stopped challenging yourself to beat arbitrary goals and started telling yourself how much you’re capable of, I wonder what would change? The words we say to ourselves dictate our business growth more than the actions we take. “That was a fluke” doesn’t build trust...it takes away from it. If you want to build up trust in your ability to grow, then you need to look for a different phrase. One that reveals endless possibility. One that doesn’t require you to constantly beat your previous record. One that leaves you open to making mistakes and learning from them. Here are some questions to ask if you’re struggling with feeling like your success is a fluke: -- Why do you think it’s a fluke? What evidence do you have? -- What are you scared will happen if success is NOT a fluke? What is that belief keeping you safe from? -- If success weren’t a fluke, what would you be doing in your business right now? Connect with Market Like a Boss! Join us for our brand new bootcamp, Accelerate Your Audience! It's a 21-day bootcamp that will help you get your first (or next) 100 dream clients in your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 125: Launching with Ease with Jess O'Connell 40:32
40:32 Putar Nanti Putar Nanti Daftar Suka Menyukai40:32
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m joined by a special guest on today’s episode - Jess O’Connell. Jess is a launch coach and marketing scientist who teaches online coaches and course creators how to generate more revenue without the overwhelm and without all the launch drama. In this episode, we talk all about launching and the deeper stuff around it. We discussed: Removing mental drama around launching How to have a successful launch when you’ve lost momentum How to detach yourself from the outcome Setting launch expectations This is a much different conversation about launching than you’ll find in the online world. I hope you enjoy it! Get Jess’ 6 figure Launch Checklist. Follow Jess on Instagram Check out her podcast: The Launch Fix Podcast Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In this episode I share all the juicy details about the next phase of my business and talk about why I’m prioritizing impact over revenue (and how you can too, no matter what stage you’re in). During this episode, I discuss: How you can have more impact in your business How to create confidence in your business at any moment How to stop making money your #1 priority Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 123: Taking the Ick out of Sales with Amanda Joyce Weber 28:48
28:48 Putar Nanti Putar Nanti Daftar Suka Menyukai28:48
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m joined by a special guest Amanda Joyce Weber. She is a mindset and sales coach who helps online business owners who are struggling behind the scenes to cultivate the mindset they need to land clients and make money on repeat. Amanda takes the “ick” out of selling and demystifies what it takes to make money in business so her clients can truly thrive. In this episode Amanda talks about how to sell with sincerity, in a way that feels good and authentic to you. We also discussed : Why do people hold back when it comes to sales Things that make people feel icky when it comes to sales How to figure out the right way of selling Shifting your thoughts and beliefs about sales Want more from Amanda? Go check out Amanda’s podcast: One Simple Shift and follow her on Instagram . Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 122: Taking Risks in Business & Life with Jillian Bright 24:29
24:29 Putar Nanti Putar Nanti Daftar Suka Menyukai24:29
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is a very special episode of the Market Like a Boss as I’m joined by my past client, Jillian Bright. Jillian is an award-winning travel writer, author, and copywriter for visionaries and change makers. During this episode we talk about Jillian’s journey on how she started her business to becoming an author. We also discussed : Why comparing ourselves to others keeps us from taking risks Slowing down to make important things happen in your business How to take risks in business and life (and what to do when things don’t go the way you expected) Be sure to check out Jillian’s newest book, The Trouble with Wings. It’s a travel memoir about the risks we take discovering what we want and what happens when we have to give up what we want to become who we want to be. Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free Facebook Group audit with my team today to help you gain clarity and direction so that your group can become a client-generating machine! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 121: BIG Gap I’m Seeing in the Coaching Industry 40:59
40:59 Putar Nanti Putar Nanti Daftar Suka Menyukai40:59
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I share my observation about a gap that I see in the coaching industry…something that a lot of women struggle with that’s rarely talked about. Success. I’ve seen countless clients have major plateaus (or even drops in revenue) right after hitting a big milestone or having a big month. In this episode I share: Why we have low revenue months after big milestones The lack of support I see in the coaching industry to address this issue How life and business impact each other Connect with Market Like a Boss! Join us for the 3-day Land Your Dream Client Workshop to help you find and attract dream clients (based on actual data) who need what you offer and are willing to invest in it. Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 120: Making Money Isn’t Selfish with Cori Javid 41:15
41:15 Putar Nanti Putar Nanti Daftar Suka Menyukai41:15
Putar Nanti Putar Nanti Daftar Suka MenyukaiI am SO excited to have Cori Javid on the podcast! Cori Javid is the Money Mindset expert for mothers and Success Coach to women with kids and businesses all over the world, supporting women in becoming financially empowered and feeling limitless. During this episode we talk about money and being financially empowered. We also discussed: Beliefs that women have around money and why it’s happening How lack of trust in ourselves affects our relationship with money How to shift our mindset towards money Want more from Cori? Go and check out Cori's Podcast: Limitless Mother and watch her FREE on-demand training: How to Make More Money as a Mother (Without Hustle, Sacrifice or Overwhelm) . Connect with Market Like a Boss! Join us for the 3-day Land Your Dream Client Workshop to help you find and attract dream clients (based on actual data) who need what you offer and are willing to invest in it. Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
Let’s talk about money, shall we? Far too many women resist talking about money, and I want to challenge us to normalize talking about money. During this episode, I discuss: The thing that’s standing in your way of getting to your revenue goal How to remove limitations on yourself 3 areas in your business where you should be more intentional about Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 118: From Survival Mode to Success Mode with Kendra Swalls 40:47
40:47 Putar Nanti Putar Nanti Daftar Suka Menyukai40:47
Putar Nanti Putar Nanti Daftar Suka MenyukaiI am SO excited to have Kendra Swalls, the founder of Girl Means Business on the podcast! During this episode we talk about how to move your business from survival mode to success mode. We discussed: How to know if you’re in survival mode of your business Why women resist success Why doing it all on your own is overrated Why “mom first, business second” is sending mixed messages Want more from Kendra? Grab her email marketing starter kit: www.girlmeansbusiness.com/emailkit . Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 117: Engagement Doesn’t Pay the Bills 25:55
25:55 Putar Nanti Putar Nanti Daftar Suka Menyukai25:55
Putar Nanti Putar Nanti Daftar Suka MenyukaiEngagement doesn’t pay the bills, folks. Seriously. So many of you have placed engagement on a pedestal. It means way more to you than it should. Which also means you’re using it as a gauge of whether your marketing is working or not. This is problematic because not everyone engages with content the way you think they would. For every person who likes your post, there are 10 people who are reading it without ever liking it. And sometimes those lurkers turn into the best clients. In this week’s episode I double down on the tough love and talk about the following: → Why we seek engagement on our posts (it’s not what you think) → Why engagement doesn’t matter as much as we think (and what content ACTUALLY generates clients) → How to let go of your people pleasing tendencies so you can make more of an impact in your content What was your biggest takeaway from the episode? Share it with us inside the Market Like a Boss group! I’ve got two 1:1 coaching spots available! These don’t come around often, so if you’ve been thinking about working with me 1:1 this is your chance. I’m looking for two women who are driven and wanted success yesterday. Women who are getting clients and making money, but want their business to be more profitable without working more hours. If you want the personal support & accountability that comes with having a coach in your back pocket, then apply to work with me now . Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 116: Why Your Strategy Isn’t Working 26:37
26:37 Putar Nanti Putar Nanti Daftar Suka Menyukai26:37
Putar Nanti Putar Nanti Daftar Suka Menyukai“I’m doing all the things and it’s not working.” If I had a nickel for every time I heard this statement (from clients and otherwise) I’d have shut down my business and moved to a secluded island in Aruba already ;) Kidding, but seriously. I hear this phrase a lot. Most women go straight to the external stuff when they feel like their strategy isn’t working. They start changing their offer, their messaging, their audience, where they’re showing up, the prices they’re charging, etc. In reality, there are three things you need to look at when it comes to why your strategy isn’t working: Frequency: are you talking about your offer enough? Most women aren’t. If you don’t feel like a broken record when talking about your offer, then you’re not talking about it enough. Visibility: are you getting in front of enough of the right people? How many visits have been made to your landing page? Your sales page? Are you actually telling people about your offer or inviting them to chat with you about it? If not, then that’s why you’re not seeing the interest you want. Thoughts: If you can be honest and say that you’re showing up with enough frequency and that your visibility is on point, then we need to look at your thoughts. Do you believe your offer is important? Do you believe people are crazy not to buy it right now? If we’re honest, our thoughts say something completely different from our actions. We may act like we want clients, but inside our thoughts are resisting it like crazy. Creating a strategy is the easy part. Implementing that strategy is the hard part. Why? A few reasons: 1 - Because we’re worried about being salesy or pushy. We allow the judgements of people who aren’t our ideal client to dictate our marketing. 2 - We’re afraid of hearing the word no. No represents failure. We make it mean WAY more than it should. No doesn’t mean anything about you...unless you make it mean something. 3 - We’re scared we won’t be able to serve clients or handle the responsibility that comes with success. We’ve already decided the outcome of the client relationship before we’ve even landed the client. What’s coming up for you? Which area do you need to look at to get the results you desire? Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 115: Interview with Lauren Golden from Free Mama 48:46
48:46 Putar Nanti Putar Nanti Daftar Suka Menyukai48:46
Putar Nanti Putar Nanti Daftar Suka MenyukaiI am SO excited to have Lauren Golden on the podcast! Lauren is the leader of the Free Mama Movement and she has changed so many lives. During this episode we talk about Lauren’s journey, what it means to be a Free Mama, and why so many women resist freedom in their businesses. We also discussed: Emotional challenges many women face in business (hormones are partly to blame) The shame and guilt many moms face about wanting to make money in their business The real challenges Lauren is struggling with now as she moves to new levels in her business (she holds nothing back) Want more from Lauren? Join her and 34,000+ other Free Mamas over in the The Free Mama Movement group ! Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
This is a super special episode because I’m doing something I’ve NEVER done before...I’m releasing a bonus training from my Dream Client Accelerator program. The reason I’m releasing this training is because it addresses how to handle haters online. This is something all of you will face (whether you like it or not) and I don’t want the threat of haters to keep you from showing up and getting visible. In this episode I touch on the following: → Why haters are haters to begin with → How to handle snarky comments or people who disagree with you → How to move forward after dealing with a hater (and how to learn from it so it makes your business stronger) The Dream Client Accelerator will give you a proven framework for growing an online community of consistent clients. When you join the program you’ll: → Join a community of empowered women just like you who are growing audiences and making consistent sales → Get the proven framework for confidently growing a 6-figure business → Accelerate your growth with a team of 6-figure coaches who give you weekly support, accountability & direction The doors to the Accelerator open this summer. Get all the details now . Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 113: 5 Freedoms Every Business Needs 40:54
40:54 Putar Nanti Putar Nanti Daftar Suka Menyukai40:54
Putar Nanti Putar Nanti Daftar Suka MenyukaiLet’s talk about freedom, shall we? A whole lot of you don’t have very much freedom in your business. And that sucks because for women (especially moms) freedom is THE necessary ingredient to reaching 6-figures. What does freedom look like? It looks like having control over your business. Who you work with, when you work, how much money you make, etc. This isn’t something that’s just handed to you when you start a business. You have to CHOOSE it...and the act of choosing is usually the most difficult. In the episode I discuss the top 5 freedoms every business needs, including: → Freedom in what type of clients you serve (and how you serve them) → Freedom to work as much as you want to, when you want → Freedom to make as much money as you want for your family without the guilt → Freedom to stop comparing yourself to every other person on the Internet and own your God-given talents → Freedom to make decisions for your business without needing permission or approval from others Which freedom do you need the most in your business right now? Have you signed up for Freedom Week yet ? It’s a free virtual event my team created to help you get back freedom in your business in one of the following areas: clients, time, finances, emotions, and decisions. Join Freedom Week now . Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Join us for the Freedom Week happening on May 17-21. It’s a FREE virtual event designed to help you get back more freedom in your business. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 112: Behind-the-Scenes of My Business 48:59
48:59 Putar Nanti Putar Nanti Daftar Suka Menyukai48:59
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I pull back the curtain of my business and share a behind-the-scenes look at the things I’ve been working on in the last 4-6 months and the big challenges I’m facing as I grow toward 7-figures. In the episode I discuss: → Why you have to slow down in order to grow (including dips in revenue) → The #1 challenge I’m having as a business owner right now → What happened after I switched coaches Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Join us for the Freedom Week happening on May 17-21. It’s a FREE virtual event designed to help you get back more freedom in your business. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 111: You Can’t Annoy the Right People 10:32
10:32 Putar Nanti Putar Nanti Daftar Suka Menyukai10:32
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I chat about why unfollows and unsubscribes are a GOOD thing and why you can’t annoy the right people who are meant to work with you. Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Join the Dream Client Accelerator and get the proven method for growing an online community that brings you consistent clients. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 110: How to Find Clients on Pinterest 22:16
22:16 Putar Nanti Putar Nanti Daftar Suka Menyukai22:16
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this week’s episode I’m joined by special guest Sue Crites to chat about how you can find clients on Pinterest. Sue shares all the details about why Pinterest is such an effective tool for finding clients, the common mistakes most people make on Pinterest, and her best tips for making the most out of the platform. If you want Sue’s help figuring out where to get started on Pinterest or have her do an audit of your account if you’re already on it, book a strategy session with her here . Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Sign up for Pre-sell Like a Boss workshop for free to help you cut your sales process in half and sign clients faster! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
If we’re honest, we don’t want the unexpected to happen. We want our businesses to run smoothly 100% of the time. Unfortunately, that’s not the reality. Instead of focusing on avoiding the unexpected, what if we became more confident in our ability to handle it? In this week’s episode, I chat about the time I lost three clients in one day (yes, three!) and share my best tips for handling the unexpected in your business. Here are my top 5 tips for handling the unexpected in your business: 1 - Give yourself time to feel the feelings 2 - Map out a plan 3 - Focus on the people who need you 4 - Get support 5 - Recognize that the unexpected can be a blessing in disguise Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Sign up for Pre-sell Like a Boss workshop for free to help you cut your sales process in half and sign clients faster! Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 108: What activities will bring you clients? 36:07
36:07 Putar Nanti Putar Nanti Daftar Suka Menyukai36:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I sit down with my Client Success Manager Lauren Brown to chat about which activities will ACTUALLY bring you clients (and which ones are a big waste of your time). We discuss: Why women focus on the wrong activities (it’s not what you think) What activities you should be spending time on The one word you need to eliminate from your marketing right now Want my team to do a deep dive into your marketing and help you save time while getting more clients? Book a FREE marketing audit and we’ll help you determine the fastest path to clients (while showing you which activities you can cut immediately). Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 107: Creating a Profitable Business That Runs Without You 34:43
34:43 Putar Nanti Putar Nanti Daftar Suka Menyukai34:43
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I sit down with special guest Kris Ward to talk about the #1 way to build a profitable business that runs without you and gives you back MORE time and freedom...hiring a team. We discuss: Why women wait too long to hire When should you start hiring a team (and how to know you can afford it) What your first hire should be (and how to utilize them effectively) What tasks you should delegate first after hiring Get Kris’ Outsourcing Playbook for Busy Entrepreneurs . Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I used to be the woman who resisted success. I used to avoid getting clients because I wasn’t confident I could serve them and I didn’t want the pressure. I used to avoid making more money in my business because I didn’t want people to think of me a certain way or treat me differently. Maybe you feel the same way. If so, this episode is going to help you learn how to stop resisting success so you reach all your goals and do so in a way that feels good for you. How to tell you’re resisting success: 1 - You feel a sense of relief when you don’t hit your goal 2 - You start off strong & then start losing steam 3- You get in a state of overanalyzing & consuming info 4 - You have trouble making a decision and waffle back and forth 1 - Identify what scares you (what am I protecting myself from?) 2 - Redefine success in business AND life (working less, making more (or same), spending more time on certain projects (who says? - operating off of someone else’s definition of success) 3 - if this is what success looks like for me, then what would steps would I take to achieve it? 4- what do I need to let go of to have that success? Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 105: Don’t Count Yourself Out 17:20
17:20 Putar Nanti Putar Nanti Daftar Suka Menyukai17:20
Putar Nanti Putar Nanti Daftar Suka MenyukaiOne of my clients told me that she got a new client at the very END of last month...as in the last day. It showed her something important: never count yourself out early. This is a truth that so many entrepreneurs fail to apply. We count ourselves out every single day. We assume that there’s not enough time or that we’re not reaching enough people. Or we assume that people can’t afford to invest. We count ourselves out of the race moments before crossing the finish line. That’s why I’m showing up with a tough love episode for you all. In the episode I’ll share how you can stop counting yourself out early and the secrets 6 and 7-figure business owners have that allow them to stay in the game longer. 1 - identify trigger 2- what am i afraid will happen if I continue? 3 - focus on the other person (assumptions are always about us) Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Sign up for the Pivot to Profit workshop for free to help you market your new offer and get consistent clients on your own terms. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 104: Building Trust With Future Clients 19:17
19:17 Putar Nanti Putar Nanti Daftar Suka Menyukai19:17
Putar Nanti Putar Nanti Daftar Suka MenyukaiThe Know, Like & Trust factor is NOT dead. It just looks a little different these days. In order for clients to work with you, they have to trust you. Building trust doesn’t mean telling them how many years you’ve been in business, how many certifications you have, etc. Building trust means SHOWING them how you can help them. One of the best ways to do this is to build your own community. Having your own community allows you to go deeper with your people. It allows you to have a two-way conversation. Instead of you talking AT them...you’re talking with them. In this episode I share how I build trust with my clients through my community. I also break down the types of content that foster trust among my audience. Give it a listen and take notes! Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free 20-minute marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
There seems to be this myth going around that in order to run a successful business, you have to be perfect. HA! I’ve gotten to multi 6-figures in my business because I’m NOT perfect. I’ve failed my way to success. It wasn’t easy and it wasn’t fun, but it was incredibly valuable. That’s why I want to normalize failure. I want you to stop being afraid of it and learn to PLAN for it. Because when you do, you’ll take greater risks and reap greater rewards. In this episode I talk about why failure is a GOOD thing for business and how to get comfortable failing your way forward...especially if you’re a Type A perfectionist like me ;) Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group . Book a free 20-minute marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 102: Consistently vs. Constantly 17:40
17:40 Putar Nanti Putar Nanti Daftar Suka Menyukai17:40
Putar Nanti Putar Nanti Daftar Suka MenyukaiLately I’ve been seeing a lot of women feeling frustrated that they aren’t showing up as much as they want. They beat themselves up if they miss a day of posting or if their business falls to the back burner for a few days. Beating themselves up leads to more discouragement, which causes them to stop showing up for weeks (or even months) at a time. I want to help you break this cycle. In this episode I talk about why consistency is different than constantly and how to give yourself grace in your marketing...while also committing to showing up in your business. Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group Book a free 20-minute marketing audit with my team today to figure out what’s holding you back from getting consistent clients and come up with custom strategies to help you. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 101: How to Become the Go-To Expert 31:07
31:07 Putar Nanti Putar Nanti Daftar Suka Menyukai31:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m joined by a special guest today, Fay Dworetsky! Fay is the founder and owner of Brandtique. She specializes in helping entrepreneurs build a strong inner brand foundation so they can attract the clients they really want to work with and become a "brand name." In this episode Fay talks about how you can position yourself as the go-to expert in your field...no matter how saturated you *think* your market is. Be sure to check out Fay's free Workbook. Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
We’ve reached 100 episodes! Thank you so much for your support of the podcast. It’s been an incredible journey and we’re just getting started! In this episode, I’m answering questions from YOU about how to get to your first $100K. Seemed appropriate given this is the 100th episode. Here are the questions I answered: Did you have to hire a team to get to $100K? What was the best investment that you made to get to $100K? What advice do you have for someone that works full time and is trying to reach 100k? Is there a more/most efficient process to do this? How do I keep going when I don’t see quick success? As a solopreneur how do you organize your daily, weekly and monthly diary to do it all? How did you overcome asking 'hard' questions to your potential clients that is necessary to get them unstuck but might not make you that 'popular' or go against your people pleasing tendencies? What was the shift in mindset and in supporting your clients you made if any, when you got to $100k? What big mistakes do you see in women trying to hit that $100k mark? What’s the best way to keep it simple? Any tips on when you’re “ready” to reach for $100k? I gave a lot of honest and transparent answers about my journey to $100K...so dig in and enjoy the episode! Connect with Market Like a Boss! Download our free guide to get your first (or next) 100 dream clients into your group. Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In this episode, we’re going to talk about why you need to take consistent action, even before the results appear. Most people wait to take action in their business until they can be certain they’ll get the results they want. That only delays your success. Action comes before results...always. In fact, acting like the person who’s already reached your goal is the fastest way to get the result you want. Connect with Market Like a Boss! Grow an engaged Facebook group of 100 dream clients with Michelle’s free guide, Your First 100. Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 98: How to Market When Your Energy is Low 34:26
34:26 Putar Nanti Putar Nanti Daftar Suka Menyukai34:26
Putar Nanti Putar Nanti Daftar Suka MenyukaiAt the time of this recording it’s January 17 and I’ll be honest...this is always a tough time. The holidays are over, it’s cold, it gets darker earlier, and our energy levels are generally lower. This year it’s especially tough because we’re anxious about what’s going on in the world and that 100% impacts our marketing. How do you find energy to market yourself when you’re stressed or anxious? Here are my best tips: Check your thoughts. If you don’t have the energy to market yourself, it’s likely a result of the things you’re consuming. What are you watching? What are you reading? Who are you comparing yourself to? Set boundaries for the media and information you consume. Serve your clients. I always feel best when I’m focused on serving my clients and helping them make more money in their business. I started my business to serve others, so this always brings me back to what’s most important. Get some rest. You’re a human, not a robot. It’s perfectly normal to have times when your energy is low. Don’t make it mean anything other than you need to take some down time and rest. And yes, your business will be fine ;) Take action. Not taking action makes us feel worse. It’s counter-intuitive, but the more action you can take, the easier things will feel. You’ll also get more momentum because success compounds. Little wins always lead to big wins. Go back to what you’re good at. Often our energy depletes when we’re trying to be everything to everyone. We start taking on work that we don’t enjoy and serving clients who we don’t love. Go back to basics and talk about the topics that you’re naturally good at. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
I’m seeing a lot of FOMO lately...particularly around the new app Clubhouse. People are literally buying iPhones and selling invites just to get on this app. With that in mind, I thought it would be appropriate to do an entire episode on how to overcome FOMO (fear of missing out) and stick to your own marketing strategy so you can see results faster. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
Everyone wants to know the “secret code” for landing clients. I’ve had so many clients ask me what they’re missing because they’re not landing the clients they want or getting engagement on their posts. They always think it’s their offer, their messaging, their audience, etc. They’re convinced that there’s some secret code they don’t have and that once they crack the code, their marketing will be filled with rainbows and sunshine. Not the case, my friend. Turns out YOU’RE the secret sauce. You already have the code. Now you just have to use it ;) No one code that works for everyone. No cookie cutter. Stop hunting for short cuts. Enjoy the journey of getting to know your audience. People want relatable, not perfection. You’re so busy censoring yourself that no one gets the real you. People are drawn to how someone makes them FEEL vs. what you say or where you say it When you love how you’re marketing, it will always work. ANy number of platforms can work You’ll never give up, which means you’ll always win. Most successful women work it till it works. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 95: Showing Up in a Cancel Culture 16:57
16:57 Putar Nanti Putar Nanti Daftar Suka Menyukai16:57
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn episode 95, I talk about how to show up in today’s “cancel culture”. I share why it’s very difficult to truly be cancelled and the ONE person who could cancel your business. If you’re a recovering people pleaser like me, this episode will be very insightful! Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 94: Turn Cold Leads Into Hot Clients 42:33
42:33 Putar Nanti Putar Nanti Daftar Suka Menyukai42:33
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn episode 94, I share my personal system for turning cold leads into hot clients. This is a system I use to nurture relationships with the people in my Facebook group that lead to clients. It’s the same system that allowed me to make multi 6-figures this year...and now I’m sharing it with you! No more spammy DM’s or hoping someone will find you on a random promo thread. These steps will help you connect with leads that actually want to buy what you’re offering. You can thank me later ;) Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In episode 93, I interview copywriter Stephanie Tilton about storytelling that sells. We talk about how to craft stories in your marketing, how much you should share with your audience, and what type of content converts best. If you’re ready to write content that sells, this episode is for you. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 92: 2020 Highs and Lows 1:00:25
1:00:25 Putar Nanti Putar Nanti Daftar Suka Menyukai1:00:25
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn episode 92, I break down everything I learned this last year - the highs, the lows, and everything in between. Reflecting on the past year is one of the best things you can do for your business. It allows you to see patterns and trends in what’s working best so you can do more of that - and what’s not working as well so you can do less of that. I also talk about not feeling guilty for having a good year in business - despite what’s been going on in the world. If you had a good year and you’ve been feeling guilty for it, this will be the perfect episode for you. How was your 2020? Drop me a note at michelle@vroomcommunications.com and let me know! 2020 Learnings Fewer things = greater impact Consistency matters Serve others and it will come back twofold Can make more money without compromising You can’t do it all Boundaries are crucial to success Mindset is MOST of the battle People will always judge you You’re capable of more than you realize Invest before you’re ready Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In episode 91, I talk about why fear is a GOOD thing and how you can embrace it in your marketing. So many women entrepreneurs view fear as a sign that things aren’t working or that they should move in a new direction. It’s actually the opposite - fear shows us what’s important to us and points us in the direction of where we want to go. The key is not to let fear in the driver’s seat or else we’ll never actually follow our journey the way it was meant to go. What one thing are you afraid of right now? That’s the thing you need to go after. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In episode 90, I talk about the difference between consumption vs. learning and how to tell whether you’re actually learning or whether you’re consuming more info to avoid taking important action. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 89: Why Some Leads Become Clients (and Others Don’t) 36:32
36:32 Putar Nanti Putar Nanti Daftar Suka Menyukai36:32
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’ve seen plenty of women throw out their entire marketing strategy simply because of one no. They assume that because they heard the word no that means their messaging isn’t right, they’re showing up in the wrong places, and their entire strategy needs to be thrown out. That couldn’t be further from the truth. When you understand why certain leads become clients (and others don’t), you’ll realize that the no has nothing to do with you and everything to do with the other person. You’ll also get a lot better at predicting who will say no and who will say yes. Here’s why certain leads become clients: 1 → They need the help you offer the MOST 2 → They’ve struggled long enough with their problem 3 → They feel a connection to you 4 → Your offer aligns with the type of support they’re looking for 5 → They value their time MORE than money Why some leads don’t become clients: 1 → They still think they can solve their problem on their own 2 → They have more time to spend trying to solve their problem 3 → They need a lot of help in different areas 4 → They’re not confident you can help them 5 → They’re not confident in themselves Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 88: What if I Make a Mistake? 21:58
21:58 Putar Nanti Putar Nanti Daftar Suka Menyukai21:58
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn a group coaching call the other week, one of my clients asked an important question: “What if I make a mistake I can’t come back from?” She voiced a fear that many others share. In episode 88, I share my thoughts on this question and explain why there’s no such thing as a mistake you can’t come back from. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 87: How to Automate An Extraordinary Client Experience 34:37
34:37 Putar Nanti Putar Nanti Daftar Suka Menyukai34:37
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode I’m joined by Kristen Westcott to discuss how to automate an extraordinary experience for your clients from day 1. When your clients have an incredible experience, they stay with you longer and refer more people your way. And the best part - delivering this experience does NOT have to take up all your time. Kristen shares her expert tips for what part of the onboarding process you can automate - and offers advice on how to deliver an incredible offboarding experience so clients speak highly of you even after they’re done working with you. Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 86: The thought that made me 6-figures 35:11
35:11 Putar Nanti Putar Nanti Daftar Suka Menyukai35:11
Putar Nanti Putar Nanti Daftar Suka MenyukaiWant to know the #1 thought that made me a multi 6-figure business owner?⠀ It wasn't: "I'm amazing at what I do."⠀ It wasn't: "Clients are on their way to me."⠀ Ready for it...?⠀ It was: "I'm going to work this until it works."⠀ Yep. That's the driving thought that has made my business $300K and counting. It's the thought that has led to me doubling my income this year. And frankly, it's the thought that will make me a million dollars.⠀ Why? Because working your strategy until it works is what leads to REAL growth. All the gurus and experts would have you believe that real success happens overnight. Not the case, my friends. Long lasting, sustainable success comes from tweaking and refining. From making what you're already doing well work even better. It comes when you learn from your mistakes and the things that didn't go the way you expected.⠀ If everything worked perfectly 100% of the time, we would never grow. We would never have the space to get better at our craft. We wouldn't build up any endurance. And believe me - you need business endurance if you're planning to make a massive impact on the world.⠀ I truly believe that this thought is the one that makes all the difference. I also believe it's the lack of this thought that keeps talented women spinning themselves in circles chasing the next shiny object because things aren't working the way they want them to.⠀ What if you committed to working your strategy until it works? ⠀ What if you stopped expecting overnight success?⠀ How much longer would you stick with your strategy?⠀ How consistent would you be in showing up for your audience?⠀ How much more FUN would you actually have in your marketing?⠀ Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
In this week’s episode, I talk about why it’s so important to share your success with your audience. I see so many talented women keeping themselves small to make others feel better and so no one else is threatened. Unfortunately, when they don’t share their accomplishments, their dream clients don’t recognize how they can help them. Here’s the truth: dream clients are inspired by success - not threatened. In the episode I talk about: the difference between bragging vs. sharing success how I got out of my funk last summer (and the post that turned things around) the REAL reason we’re afraid to talk about our success Connect with Market Like a Boss! Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Continue the conversation in Michelle’s Facebook Group Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
“What I do is basic knowledge. Anyone can figure it out.” Be honest: this thought has definitely crossed your mind at some point. Maybe it’s even on your mind right now and is keeping you from showing up and saying what you really want to say. Here’s the problem with this statement: if you believe that your knowledge is too basic, then you won’t show up confidently and say the thing that your dream client ACTUALLY needs to hear. Then you don’t attract the clients you want and that’s when women contemplate lighting their businesses on fire. Put the matches down and hear me out for a second on a few things: 1 → If your information feels basic to you, that’s a GOOD thing. It means you’re marketing the knowledge that you know intimately. If what you do didn’t feel basic to you, then I would question whether you’re actually tapping into your inner God-given talents. I see so many women try to come up with a unique offer that is padded with extra crap they really don’t want to do. We resist the things that come easily to us because we don’t think we should charge for them. Guess what - the thing that IS basic to you is the very thing you should be charging for. 2 → What feels basic to you is NOT basic to your dream clients. I’m always surprised because the things that I feel are the most basic are often the things that blow the minds of my audience. People are distracted. They have a lot going on and they can’t keep up with all the information out there. Even if your information were basic and they could figure it out on their own (which I highly doubt), they still have to figure out how to apply the info to their business. They also won’t be able to see objectively enough to apply the information to get the best results possible. That’s why they need you -- to help them digest the knowledge and put it into context. Remember - just because someone knows something doesn’t mean they can apply it to their business in a way that gets results. Don’t undervalue the clarity you give someone in helping them apply the information to their business or life. You’re saving them so much more time than if they tried to do it on their own. 3 → A client’s success isn’t just about what they know - it’s about consistency in working toward their goal. You can give them that consistency by talking them off ledges and helping them get out of their own head and way. That’s something Google can never teach them. One last thing: if someone truly thinks your info is too basic, they’re NOT your dream client. They’re not in the right stage to work with you. Don’t worry about marketing to them and focus on the people who need your knowledge and support right now. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn more about working with Michelle. You can purchase a recording of the Fast Track Your Leads workshop here. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 83: The Real Reason You’re Attracting Clients Who Can’t Afford You 22:07
22:07 Putar Nanti Putar Nanti Daftar Suka Menyukai22:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiPicture this scenario: You get an email notifying you that someone has booked a discovery call with you. You look at the questionnaire they filled out and they seem like a perfect fit. You get on the call and everything is going perfectly - until you get to the part where you talk about your services and the investment. The prospect pauses and then says the four dreaded words: “I can’t afford it.” All the wind gets sucked out of you. You feel extremely frustrated because you have no clue why things were going so well and now they’re not. So you spin into a cycle of anxiety questioning why people can’t afford to work with you. You start thinking that maybe you should add more to your offer or add a special bonus or discount to attract more clients. Next thing you know you’re completely reorganizing your business. Stop right there, my friend. It’s NEVER really about the money. Want to know the real reason they can’t afford you? It’s because your service isn’t the top priority for them. They just feel uncomfortable telling you that - so they tell you they can’t afford it because it feels easier to make it about them vs. risk hurting your feelings. I realize this may be hard to hear. But it’s so necessary if you want to attract higher level clients who are ready to invest in solving their problem. When your offer is a priority for someone, they will FIND the money (even if they don’t have it right now). Think about your own life. Have you ever not had money for something but you figured it out because you wanted the solution really badly? Exactly. It’s not the money...it’s the value the person associates with your solution to their problem. When you make it all about the money, you will attract people who make it all about the money. Focus on conveying the value of your offer and watch the type of clients you attract shift. Also be careful not to make assumptions about what your dream client can/can’t afford. It’s not up to you to manage their wallet. Often the people you don’t expect to sign on do. Let go of your desire to control the outcome and let your audience make their own decisions. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 82: Why You’re Afraid to Niche Down 24:22
24:22 Putar Nanti Putar Nanti Daftar Suka Menyukai24:22
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss podcast, I’m talking about why you’re afraid to niche down and pick an audience. Spoiler: it’s not because you have so many choices and you don’t know which one to choose. It goes much deeper than that. Let’s dive in! Don’t make the same mistake I did When I first started my business over four years ago, I niched down to small business owners. Yes, that was as deep as I got. And I wondered why I didn’t land clients consistently! My clients also got a variety of different results, which didn't make me feel confident as an expert. Specific sells. To get more clients you need to be MORE specific about who you target. This goes counterintuitive to what most people think, which is that you need to have a big pool of potential clients to make the money you want. Why are you afraid to niche down? A lot of women say that they don’t know which audience to choose. They act like it’s all the different choices holding them back from making a decision. I call BS. The REAL reason you’re scared to niche down is because you don’t want to alienate anyone. It’s because you’re so afraid that if you make your pool of potential clients smaller, there won’t be anyone left to serve. There’s also another fear that crops up here: if you choose your target audience and you start landing clients, then you actually have to serve them. And you’re not so confident in your ability to do that. These fears all tie back to lack of trust. Lack of trust that there are more than enough clients out there. Lack of trust in yourself to deliver for your clients. Why niching down is so powerful for your marketing Here’s what you need to understand: when you niche down, you’re not alienating anyone. In fact, you’re able to help your clients even MORE because you’re actually targeting people who need your help and are best set up to get results working with you. That’s when you become known as a trusted expert and have more of the right clients coming to you through referrals. You also retain more of your clients because they’re happier - which means more money for less marketing. It’s also important to note that when you niche down and target the people you’re best meant to serve, you won’t have to undercharge just to land a client. That client will already want to work with you because you have the solution to their problem. By trying to include everyone you’re actually creating the reality you DON’T want...a lack of consistent clients. The only way to shift things is by narrowing who you serve. And here’s the thing: when you narrow who you serve, everybody notices. Which means there will be people who don’t fit your target audience description coming to you and asking if they’re a good fit. Then you get to decide whether you’ll take them on as a client or not. So you see...you actually have MORE choices when you narrow your audience. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn how Michelle can help you reach $10K in your business. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 81: 10 Ways to Reach Your First $100K 40:41
40:41 Putar Nanti Putar Nanti Daftar Suka Menyukai40:41
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss podcast, I’m sharing 10 steps to reach your first $100K in business. Becoming a 6-figure business owner in 2019 was a huge achievement for me and has led to so many amazing things in my life. It’s led to the purchase of our family’s dream home last year, it’s allowed my business to provide for our family when my husband was out of work due to COVID, and it’s allowed me to hire my first full-time employee. If getting to $100K is your dream, then this is the episode for you. Let’s dive in! Step #1 → Understand WHY you want to reach $100K A lot of women set big goals, but don’t understand WHY they want the goal in the first place. In order to reach a big goal, you have to know why you want it. You have to be emotionally connected to it. Why is $100K important to you? What will it allow you to do? Step #2 → Identify your money fears Making more money is not necessarily a positive thing. Maybe you grew up in a home where making more money was bad. Maybe you’ve seen family members or friends change negatively when they started making more money. You can’t make more money if you’re afraid of it - so to get to $100K you have to address those fears. Step #3 → Go all in one audience and one offer I’ve talked about why niching down is important before. Going deep vs. wide allows you to serve your audience in a bigger way and attract clients who are excited to work with you. It also makes you known as an expert in your subject matter. If you’re constantly bouncing around from audience to audience or offer to offer, people will be confused. And when they’re confused, they don’t buy. Step #4 → Be bolder in your messaging Lukewarm messaging does nothing for your marketing or business. In order to attract the dream clients, you have to get comfortable with saying bold things. With taking a firm stance. With not trying to be everyone’s best friend. As soon as I got comfortable giving people tough love, I stopped attracting clients who weren’t committed to doing the work or just expected instant results. Which meant my clients got BETTER results and stayed with me longer. Step #5 → Commit to growing your audience It’s no secret that my FB group has made me a LOT of money. The reason it’s made me a lot of money is because I committed growing it. I showed up consistently every day. I offered a ton of value. Growing your audience is like an insurance policy for your business - it guarantees you’ll land clients whenever you want. And that’s true freedom, my friends. Step #6 → Talk about your offers If you want to reach $100K, you’re going to have to get really comfortable talking about your offers. The reason most women aren’t comfortable doing this is because they don’t really understand the transformation they offer. They don’t understand how what they do can change someone’s business or life. The sooner you understand your transformation, the sooner you’ll be comfortable sharing your offers. Step #7 → Manage your mind You can have the best marketing strategy in the world, but if you’re not managing your mind it means nothing. Our thoughts dictate our actions - which means your thoughts better reflect the $100K goal you’re working toward. Examples of thoughts that lead to $100K: there are plenty of clients for me to serve, people are lucky to work with me, making $100K gets to be easy and fun. Thoughts that WON’T get you to $100K: I have to hustle to land clients, I can’t help my clients get results, I need to undercharge just to land a client, I have to work more hours to make more money, I don’t want people to think I’m salesy. Step #8 → Put strict boundaries in place Comparison will not lead you to make $100K. If you want to be a 6-figure business owner, you’d better put boundaries in place around where you hang out, how you spend your time, who you follow, etc. If anyone triggers self-doubt or anxiety, unfollow them immediately. Your mind is the most important business asset you have. Step #9 → Act like the woman who’s already making $100K The reason I got to $100K in my business was because I acted like the woman who made $100K. I made decisions from that perspective vs. my current reality. Often those decisions meant investing in things that felt scary. I did things before I felt “ready” because I knew that I would never feel 100% ready. Stop saying that once you reach $100K you’ll invest in the coach you’ve been wanting or you’ll hire a team member. Do it BEFORE you get there because that’s how you get there faster. Step #10 → Get help I did NOT get to $100K alone. I’ve invested in my professional growth every single year. I’ve worked with a coach, attended conferences, and invested in programs that would take me to the next level. I also got support from family to help with childcare and hired out for cleaning, etc. I knew I couldn’t do it alone and I didn’t try. Friends, you can’t DIY your way to $100K. Get help with your blind spots and focus on the stuff you’re really good at. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group . Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn how Michelle can help you reach $10K in your business. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 80: Let Go of Fear in Your Marketing 20:26
20:26 Putar Nanti Putar Nanti Daftar Suka Menyukai20:26
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss podcast, I’m talking about why you need to let go of fear in your marketing and some practical ways to do it. This feels like a super relevant episode since I just made the exciting (and super scary) decision to hire my first full-time employee. Fear is constant at all levels - no matter how long you’ve been in business or how much money you make. Instead of running from it, we need to face it. Let’s dive in! Why are you afraid in the first place? Most of your problems in marketing can be tied back to fear. Not getting clients consistently? You’re afraid to show up and share your offer because part of you doubts whether you can help clients get results. Not booking enough sales calls? You’re afraid to hear the word no. Not getting enough engagement on your posts? It’s because you’re not really saying what you WANT to say due to fear of judgement. It’s not enough to say you’re going to make an effort to show up more. It’s not enough to come up with a calendar for posting content regularly. It’s not enough to post once a week about your offer and invite people to get on sales calls. What really matters: identifying the root of your fear and taking steps to tackle it head on. Where does your fear come from? Whenever you feel scared, ask yourself this question: why am I feeling afraid right now? What am I afraid will happen? What is the worst case scenario here? Once you’ve identified what’s behind the fear, I want you to see it for what it truly is: a thought. As Brooke Castillo says, “the thing you’re actually afraid of is your thoughts about fear vs. fear itself.” What thoughts are you having right now? What things are you telling yourself? I guarantee that’s the root of your fear. How do I let go of the fear? Letting go of the fear starts with the following steps: #1 → Acknowledge that your thoughts aren’t always facts. Look at the thought you’re thinking and ask yourself: what’s the truth here? For example: I’m afraid to land more clients because I won’t be able to help them get results. Truth: I’ve helped many clients get results before and I know I can do it again. See what a shift that is? #2 → Identify worst case scenario. How would you handle it if that thing came true? Often the worst case scenario in our minds isn’t worst case at all. Plus knowing how you would handle the worst shows you that you’re completely capable of figuring things out. #3 → What’s best case scenario? If we’re going to think about worst case scenario, we also need to think about the best case scenario. This will keep our minds rooted in what’s possible and get us excited about the step we need to take. #4 → Make a list of all the actions you would take if you knew you were guaranteed to have the best case scenario. Keep in mind that there may also be some actions you wouldn’t take. #5 → Commit to taking one new action every single month. Truthfully, you can sit around and think about all the steps you’ll take to face your fears all day long, but if you don’t actually take action then none of it matters. #6 → Celebrate! We forget to celebrate our accomplishments constantly. Celebrate the fact that you’ve faced a new fear. Recognize that you’re still standing. What doesn’t kill you makes you stronger, right? Here’s to facing our fears...and committing to BIG growth! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn about working with Michelle . Check out The Life Coach School Podcast episode about fear . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 79: How Much Should You Share Online? 34:32
34:32 Putar Nanti Putar Nanti Daftar Suka Menyukai34:32
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss podcast, I’m discussing how much you should share with your audience. I’ve heard so many different sides of this argument so I just want to break down how I view it because I actually believe that there’s a lot of power in giving both the why and the how. Let’s dive in! Why vs. How Argument I think that people need both the why and the how. They need the why because their perspective needs to shift in order for them to invest in help. No matter what help it is, there is a perspective shift that needs to happen where that person understands that he/she can’t do it on their own. If you think you’re putting out great content but it’s not converting, it’s usually because you haven’t quite made that shift in your ideal client’s mind. You need to be part of that perspective shift that’s why you share the ‘why’. You should also give them the ‘how’ because if you just give them the ‘why’ you’re ignoring the fact that people also need something tangible to hang their hat on. They need some sort of guidance in terms of what that next step is and how you can be involved in their next step. How transparent you should be? There has to be some level of transparency and it’s completely up to you (as you know, I’m very transparent online). What you have to do is establish a relationship and connection with your people, and you get to decide how to do that. I think where a lot of people go wrong is they try to do things differently online than they would do in person. I want you to ask yourself, are you being the same person offline as online? Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn about working with Michelle . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 78: How To Book More Sales Calls 19:15
19:15 Putar Nanti Putar Nanti Daftar Suka Menyukai19:15
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss podcast, I’m discussing how to book more sales calls (otherwise known as discovery calls). If you’re not getting clients consistently, I’m willing to bet that it’s because you do not book discovery calls consistently. Newsflash: if sales and marketing isn’t your thing but if you’re in business and you want to land clients, you have got to get on the phone and talk to people. Let’s dive in, shall we? Why do we resist booking discovery calls? It goes a lot deeper than just not knowing our strategy or not knowing how to offer a call. I think many women struggle to book discovery calls because they’re afraid of hearing the word ‘no’ . We get so defensive, upset and we take it personally. And If you’re someone who ties your identity to your business and your self-worth to your success, hearing a no can actually threaten your identity. What needs to happen is to re-frame the ‘no’. ‘No’ doesn’t mean they hate you and they don’t want to work with you. A ‘no’ is simply a word, and it just means not right now. It doesn’t have to mean anything about who you are as an expert and how good you are at what you do. If you can start to shift and re-frame the ‘no’, you’re going to get more comfortable hearing it. In order to shift the fear of hearing the word no and book more sales calls, we need to shift our thoughts and perspective around our beliefs about how many clients are available. To market the sales calls, you need to get really clear on why someone should hop on a call with you. Talk about the transformation of what’s possible once they get on a sales call with you. Spoiler: it’s almost always clarity and understanding of what their problem really is and how to fix it. People don’t want more calls. They want CLARITY about their problem. They want SOLUTIONS. If you can explain how you’ll deliver that on a sales call, then you’ll book them a lot faster. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find & attract dream clients with Michelle’s Land Your Dream Client Challenge . Book a call to learn about working with Michelle . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 77: How To Build a Business with Less Stress with Kristin Molenaar 36:11
36:11 Putar Nanti Putar Nanti Daftar Suka Menyukai36:11
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss Podcast, I was joined by Kristin Molenaar who shared how to build a business with less stress. This is a topic that I know everybody needs to hear, regardless of what stage of business you're at. A little about our guest… Kristin is an entrepreneur enthusiast who lives by the mantra “work less, make more” which enabled her to build a 6-figure business while working an average of just 5 hours per week. She’s on a mission to eradicate entrepreneurial stress by sharing her 3-Step Blueprint that both she and her client have put into place to achieve true freedom in Business. Kristin is the founder of the virtual agency YesBoss VA. YesBoss runs your online business for you so that you can scale it like a boss. Let’s dive in! What do you think is the biggest stress caused in the entrepreneurial world? Listening to others’ advice. When I quit my corporate job, I thought that because I was a great employee, I’d be a great entrepreneur. I thought I was becoming an entrepreneur to have all this freedom and design my life but ultimately what happened is I did what everybody else told me to do. It was horrible. So I set out on this other path where I didn’t care what everybody was telling me to do, I just needed to do the thing that's fastest. What do you think about people saying… ‘I can do it, so I should do it’? When you look at what belongs on the to-do list of an entrepreneur, it's a lot of thinking, a lot of being in a creative space, doing connection work which sometimes requires mindset shifts. So an entrepreneur’s to do list is actually quite short, but it’s the mental stuff that has the most impact. Because of that, many entrepreneurs find it’s much easier to take on the administrative stuff because it feels more tangible. What are some of the warning signs of stress overload? A lot of times it has to do with some of the technology that we need to do in our business especially with the people at the very beginning stage. People think that they have to know and do all the things and they end up spending hours doing or researching about it. And then they hit a snag and think that they suck as an entrepreneur and will never succeed. Things like that happening in your business that are sending you on this massive roller coaster ride are a huge warning sign. The mental gymnastics isn’t just costing you hours but it's also costing you growth, because you've now stalled everything, you've stalled the important work to get this thing done. The key to reversing this trends is considering how you can keep things simple, or find somebody else to do it for you. What would you say to the women dealing with stress in their business right now? First step is to eliminate all non essentials. Look at how you are marketing and monetizing your business. Does it align with your heart? Does it align with the way that you show up your zone of genius? And then look at the monetization side. After you’ve looked at these two things, you need to look at the data. Too often I find that people are stressed out because they're doing too many things. And unfortunately, too many things means not doing one thing deep enough or consistent enough to be successful. There are hundreds of ways to market your business, and all of them can be right if you choose to be consistent enough in them. But if you choose to do too many of them at once, none of them are going to be right because you're not doing it long enough to gather data or figure out how to make it work. Connect with Kristin and be sure to check out her free Ebook . Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 76: How to Create Copy that Converts with Tiffany Lewis 37:34
37:34 Putar Nanti Putar Nanti Daftar Suka Menyukai37:34
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss Podcast, I was joined by copywriting guru Tiffany Lewis to discuss how to create compelling copy that will land you clients. A little about our guest: Tiffany is the owner of Propel Virtual Solutions, a content strategist and conversion copywriter who helps female coaches build relationships and increase sales through websites, email sequences, sales pages and copywriting. Let’s dive in! Why is it important to create a solid copy? “Copy is everywhere, it’s anything that you write in your business to persuade your ideal client to make a purchase, whether it’s a social media post, video copy or email sequence. It’s like the crux of your business. So it's super important to make sure that you're connecting with your audience in a way that gets them to purchase. People buy based off emotion and not logic. When you use storytelling, to infuse that in your copy, you're really connecting with your audience in a very unique way.” What are some of the top mistakes that people need to recognize in order to get on the road to creating good copy? “The biggest mistake I see is that people are not being authentic. People can immediately tell when you read something and there's a void of emotion. Next mistake is being very bland and vanilla. It’s like watching a TV show that’s super predictable and super boring. A copy that does that clearly doesn't get the point across and makes sales. The third mistake that I see is copying people word for word. It’s okay to get inspiration from other people but copying them is not the way to go.” Let’s talk about being vulnerable… how much is too much? And some tips or advice that might help empower more women to embrace their story versus trying to recreate someone else’s? “I do think there's a very fine line between how much I should share, how much is too much, or is not enough. My biggest tip is to do a brain dump which will help you identify who you are, what your beliefs are, where you kind of land on different things, and how you identify with your journey. We all have a story to tell. I guess, coming to grips with the fact that part of your work and your journey is sharing that story. And from there decide how often or how much or how little you’d like to share.” What are your thoughts about polarizing content? “People can smell the lie immediately. Giving all the fluff information about whatever the topic is but it voids an authentic story element, you can immediately tell that it’s not a real thing. If you have to sit with it for a while, do it. Don't just say stuff just to say it.” Let's break down a couple of your top tips to help people create copy that is actually going to help land clients. “Brain dump is my favorite thing. It helps me get everything out of my head and onto paper, so that I can focus my starting point a bit. I usually set aside one day a week to sit down and do a massive brain dump and then organize my thoughts. Then the next thing is having some sort of consistent plan and establishing a schedule. I literally sit down on a Sunday for a couple of hours and think about the days that I’ll be producing my content. Lastly, doing some research and seeing what it is that your audience resonates with. Set up a system where you can track the posts that performed well, and then look at your insights and go through all that information and write down what worked, what didn't work and use that to drive your planning process for the rest of your content.” What would you say to women who think they suck at writing copy? “Stop saying that you can’t. We all have a story to tell, no matter how big or small or short or long, every single person has a story inside of them. And it is just all about how you're going to deliver that story. Get out of your own head, shift your mindset, and just do it. Take the blockers off, take the pressure off, just jump out there and make it happen. Things do improve, It's not going to be some overwhelming response the very first time but you just have to keep doing it over and over. Just be consistent with it. Try it and keep trying.” Follow Tiffany on Instagram: @tiffanylewis.propels Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE training, Accelerate to 10K , and reach your first $10K month! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 75: Stop Taking Responsibility for Your Clients 36:02
36:02 Putar Nanti Putar Nanti Daftar Suka Menyukai36:02
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss Podcast, I’m discussing how to stop taking responsibility for your clients. I feel like a lot of people talk about this topic online, but don’t discuss how taking responsibility for your clients is a marketing problem. Yes, I said it. This all comes back to who you’re attracting to work with you...are you working with people who think you should be doing everything for them or you’re in charge of their success? Guys, you’re not responsible for their success. You’re the expert and you provide guidance, but they have to put in the work. Let’s dive in… Does this sound like you? Do you wake up at night where you’re worrying about your clients? Do you always tell them yes? Do you obsess over every detail on the work you do for your clients? It’s so easy for us to take responsibility for our clients especially if you’re from the corporate world or agency world. Going back to what I said before this is a marketing problem ...you’re attracting the wrong clients to work with. You deserve more. So why do we do this? I think this can come back to a few things: - You don’t believe in your value which causes you to work with the wrong clients and think that’s all you deserve. -You don’t believe in your results or solutions you can provide your clients. -You’re a natural people pleaser and have difficulty setting boundaries. -You’re afraid of a client and fear of a bad review. Taking on the responsibility for your clients is the worst you can do for yourself and your clients. Every successful entrepreneur doesn't expect things from others and they take ownership of their business. Is that hard? Absolutely, but if you're with a client and you care more about their success than they do...this is a problem. This comes back to you being worried about what people might think of you if your client fails, but guess what ladies, you’re enabling your clients. Your client won’t be successful for a long period of time if you’re doing everything for them. Personally, I want my clients not to need me anymore. It’s my job to guide them through issues in their business, but not spoon feed them. I don’t give my clients all the answers as I want them to think about solutions for the business and marketing. I’m involved in their process, but so are they. I’m not taking on all the responsibility. It forces my clients to go on in their business. You can’t make all the decisions for them. It’s not up to you. Ladies, set boundaries, set a clear description of your role when working with a client, and start attracting the dream clients that want their business to thrive! Connect with the Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE challenge, Land Your Dream Client ! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 74: Stop Stressing Over Engagement 16:15
16:15 Putar Nanti Putar Nanti Daftar Suka Menyukai16:15
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss Podcast, I’m discussing why you need to stop stressing over engagement. This episode is going to be a mixture of tough love and holding you accountable for your marketing. I think it's so easy for us to start worrying about how many likes and comments we are getting, but that will make you lose focus on what’s going well in your marketing. You can’t let the amount of likes and comments consume you. Engagement is only a small part of your marketing. Have you ever found yourself in the mindset that you’re not going to show up in your Facebook group or go live because you didn’t have the engagement you wanted? I think we have all been there, but how do you expect your ideal client to work with you if you’re not going to show up for them? You showing up can’t be reliant on what engagement you get because then it’s all about you and not about the person who matters most: Your dream client. Some people will stay in the background until they are ready or they might never be ready. I have to say, I have gotten clients who didn’t engage on my posts or videos, but they were STILL WATCHING ME. Take the focus off of you and focus on your dream client. You’re not going to get clients every day. Success happens when you take little steps every day towards your goals. These small steps like booking a new discovery call or creating a freebie...these are things that move you toward your goal. They matter . Connect with the Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE challenge, Land Your Dream Client ! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 73: How I Reached 3,000 Members in my Facebook Group 49:35
49:35 Putar Nanti Putar Nanti Daftar Suka Menyukai49:35
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss Podcast, I’m sharing how I hit a huge milestone - 3,000 members in my Facebook group! In the episode I break down the exact steps I’ve taken to build this group organically...without ads or funnels. Keep in mind these steps are the ones I have taken, but every group is different. I encourage you to think about how you can apply these steps to your group without feeling like you need to do it exactly how I did. Step 1: Engage in other FB groups I spend 30-60 minutes a day engaging in other Facebook groups. I search for keywords that tie back to my area of expertise. When I find questions or posts that include those keywords, I respond and offer value first (can be a tip or a tool that’s worked for me). After offering value, I tell the person that I talk more about this topic inside my Facebook group. I reference a particular live video or resource in the group (specific sells) and ask if they’d like the link to join. They almost always say yes - and then I share the link right there in the thread. Because I asked for permission first, this doesn’t break promo rules (though you still have to do your due diligence to ensure you understand every group’s guidelines). The best part is that every time I share the link right there in the comments, others who are lurking behind-the-scenes will join my group too. Which means I can get 5-10 people to join my group just from one post. Step 2: Create captivating content My content is something I’m truly proud of. It always hits home with the right people because I’ve taken the time to listen to my audience. I understand their challenges and what they want most. I put out content that’s informational and educational, and I also give the tough love that motivates people to take action. I love going live in my group and I often re-purpose the lives into other posts that help boost engagement. I don’t stress about the type of content I share and I go with whatever I’m feeling like saying that day. I also share a TON of behind-the-scenes content so people can follow me on my journey. This makes me more relatable and is often the catalyst for people wanting to work with me. Step 3: Nurture relationships I love building relationships. Relationships are the bread and butter of your marketing. People want to feel seen and heard. They want an emotional connection before buying. It’s important to recognize that when someone joins your FB group, that’s the beginning of your journey with them - not the end. Yes, it’s important to continually grow your group but you also need to make sure you’re focused on nurturing relationships with the people already in it. For example, I send new members a welcome email and ask what area of marketing they’re struggling with most. That way I can make suggestions on content they should check out. I also like to check in with people who engage on my posts/lives and ask them what their takeaways were. This also helps me gather more valuable intel from my audience to use in my marketing. These steps may sound simple, but they have been extremely effective. I get 95% of my clients from my Facebook group. I truly believe it’s because I show up there consistently and I’m passionate about the community I’ve built. People are attracted to that passion - especially those who want to grow a group like mine. It’s crazy to think about how this group started two years ago with just a simple challenge. I had no expectations and no strategy to keep the group growing after the challenge - yet here we are. I’m living proof that you don’t need to have a perfect strategy to grow an engaged group...you just need to start. I hope you found this episode encouraging - especially if your group isn’t growing as quickly as you want right now. Keep showing up - both for the people who engage and those who are watching quietly behind-the-scenes. I promise you someone is always watching. Connect with the Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE challenge, Land Your Dream Client ! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 72: Turning Triggers Into Cash 14:02
14:02 Putar Nanti Putar Nanti Daftar Suka Menyukai14:02
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of the Market Like a Boss Podcast, I’m discussing the real reasons you’re triggered by others' success and how you can turn those triggers into cash. I haven’t really touched on this topic before, but felt it was necessary to discuss. I’ve talked about why you’re fearful of success, but haven’t discussed the true triggers behind those feelings. EVERY person is triggered by someone else’s success. It’s the reality of being an entrepreneur. But instead of being frustrated or discouraged by triggers, it’s possible to spin them into a positive outcome that nets you more cash. Let’s dive in... Everyone talks about comparison and why you’re jealous of someone else’s success. And those reasons are valid. But I want to talk about the deeper reason why you’re triggered by another’s success: The person who is successful has a characteristic you wish you had. For example: maybe they're not afraid to say what they want, maybe they have a bigger audience, maybe they make a lot of money, maybe they’re in demand and have a wait list of clients, maybe they’re showing up as authentic and everyone loves them. Close your eyes right now and think about the person you’re jealous of. Picture them in your mind. Now I want you to identify the characteristics you think you’re missing that they have. Make a list. Once you make that list, identify the first characteristic that came to mind. Only instead of thinking about how to be more like the person you’re triggered by, I want you to think about how you’re already embodying that characteristic in your business and marketing. For example: if you’re jealous of someone for being courageous, consider how you are already courageous in your business (spoiler: you started a business, didn’t you?). Now consider how you can be more courageous in your own way. Maybe it means saying something you’ve been wanting to say for awhile. Or maybe it means sending that email highlighting a client’s success that you were afraid would come across as braggy. Or maybe it’s launching that program you were too scared to launch because you didn’t believe anyone wanted it. The point is that you need to focus on how YOU can show up more in that way...not on how you can show up the way the other person is. Marketing is all about authenticity and I hope this mini exercise shows you how to show up in an authentic way in your marketing. Because here’s the thing: that thing you’re afraid to do or say because you’re not sure what others will think? THAT is the thing that will make you more money. Remember, you’re capable of just as much success as the people you’re watching. Stop setting limits for yourself. What if there were no limits? How would you show up then? Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE challenge, Land Your Dream Client ! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 71: How to Make Money From FB Lives with Veronica Hoddenbaugh 36:24
36:24 Putar Nanti Putar Nanti Daftar Suka Menyukai36:24
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, I was joined by Veronica Hoddenbaugh discussing how to make money from Facebook Lives. Veronica will share best practices for your lives and how to convert people who watch them into clients. If you have a FB group and you want more leads, then you'll definitely want to tune into this episode! A little bit about our guest…Veronica is a coach for female entrepreneurs and guides them through creating the best marketing strategies for their business. Let’s dive in… I have found that people who go live are either over-prepared or not prepared at all. I want to talk about this first because this essentially will set-up how your Facebook Live will run. What type of preparation should people do before they do a Facebook Live? “I always talk about creating key points you want to discuss. The power of live video is to connect with your people. I have a one post-it note rule. This is where I put my key points because I don’t think it's beneficial for people to constantly be looking down at a notebook as it takes away from the “going live” experience.You also want to make sure you provide the transformation element to your Facebook Live topic you end up selecting. The power of the hook is everything. More importantly your audience needs to know if they listen to your live what will they get out of it. Next step is talking about the problem - why should your audience care? People are often frustrated when they are producing so much content, but getting no action. This is where you lay out what problem you’re about to solve in your live. Your audience needs to know again what solution you’re providing. This helps your audience members stay with you until the very end. Do you think people use questions enough to boost engagement? “Engagement is what we want, right? You need to make it easy. I normally like to ask a question at the end of a teaser promoting my live and simply ask, does this sound like you, leave a 1 in the comment box. It can be that easy. This helps bring your audience back in. Questions are a great source to boost your audience’s engagement, but you definitely don’t want to overwhelm them either. Simple is always better.” What comes next in your process for a Facebook Live? “Next, is getting to the meat of your Facebook Live. Don’t be afraid to give a lot of value in your lives. It doesn’t matter that you’re getting paid for it...that’s not the point of these lives. You want to deliver the exact same way you would with your clients. This provides your audience to truly see who you are and how you’re the expert. Another thing you need to remember is to always do a recap! You never know if someone who’s watching, but got distracted by their children or internet dropped...you need to recap because they can come back in and they will need to hear what they would have missed. Never stress about how many people join live because 99% of the time, I have more replays. You have to keep showing up in your lives. There’s always a fear of the camera, but it makes you more relatable. Going live is never perfect.” What do you think Facebook Lives provide business owners? “I think Facebook Lives are super powerful because you’re showing up on camera, providing value, and being your true authentic self. This is not only a benefit of the lives, but you want someone to say with you, “Wow, you’re the exact same on camera.” That’s a huge compliment. I personally have had a client join one of my programs without a discovery call because they said they knew who I was and value I was going to provide them.” I know so many people who are afraid of going live, but the moment they remove the fear...the opportunities are endless! Ladies, I hope this podcast episode provided you with such knowledge and courage to get in front of the camera. Your audience needs to see you! Be sure to check out Veronica’s Facebook Page Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE training, Accelerate to 10K , and reach your first $10K month! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 70: Stop Being Afraid of Money 22:06
22:06 Putar Nanti Putar Nanti Daftar Suka Menyukai22:06
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, we are talking about everyone’s favorite topic...MONEY. I will discuss why it’s not selfish of you to want to make more money and why you should not be afraid of money. You can’t land your dream clients if you’re afraid of money. If you’re not comfortable with making money or just being successful as this will affect your marketing because you’re self-sabotaging. I know so many women who are afraid to get to the next income level because of the fear of judgement or the fear of changing and losing it all. If you've been watching me for a while...I do talk about money a lot because people don’t talk about it. I find it important to discuss money goals, but more importantly, I like discussing the journey of how I made the money. I don’t want this topic to be taboo anymore. You have to get over the mindset that you don’t deserve money because that’s not the case. I guarantee there’s fear-based thoughts when it comes to money. You might be fearful of people judging you or you think more money means more pressure. I find there are two categories that business owners tend to fall under… Fear over making more money. If you’re afraid to make more money, you’ll always work hard and make less money. You could also be afraid that you’re going to lose money or have the doubt that they can't manage money. I have also found that there’s the fear of being judged by others especially if they are making more money and can spend money on things some people might not be able to. There’s another component under this category is not knowing your value as a business owner. People with the fear of making money because they don't think they are worth a certain amount or they won’t charge for their services at the price they should. Ladies, you have to understand that what you offer is special and you’re worth every penny that you ask because you became an expert and you’re providing solutions for your clients. Don’t cut yourself off short. Receiving money. A lot of people were brought up that money was evil and taboo. People who are afraid of receiving money often feel like the person who gave them money has power over them. There’s also the fear of money from childhood experiences. I know several people who are afraid to make more money because they didn’t grow up in a home where money was around or even discussed. So, those experiences as a child lend many people to think they aren’t allowed to make more money. That’s not the case, ladies! Let’s talk about money truths… -Money is not evil. Money is neutral. It’s not negative and it’s not positive. The people who lose money or abuse money reflect on the person who chooses to behave in that way. Someone who loves money and that’s their only focus is not to blame on money, but again rather it’s about the person who chooses to think money is everything. -You can make money and still be a good person. There’s still people out there who are extremely generous to give back. It’s up to you to make the choice of what you do with the money earned. -Money = Impact. This refers to what money can do for you, your family, and your community. Think of the long term goal of what more money can actually do and benefit so many people. -You’re giving your clients way more than you’re taking. So many women think that if a client pays them, they feel like they are taking from them. This is where your value comes into play. If you don’t believe in your value then of course you’re going to think you’re taking from them. -Your value lies with what you’re giving the client and not what they are paying you. Again, you need to be super clear on your value and recognize it. Once you do, you’ll never be afraid to ask for payment and the amount you’re truly earned. -You’re changing lives when you’re making more money. What’s the worth to you? You’re also giving others to change your life as well. It’s a ripple effect. If your client earns more money while working with you then that affects your business, too. Money doesn’t have control of you. You have control over money. You need to get rid of the idea that money is bad. Ladies, it’s not selfish to want more. If someone told you that...they lied to you. Don’t feel guilty to make money while doing something you love and you’re good at it. If we all make more money, the world will be a better place. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE training, Accelerate to 10K , and reach your first $10K month! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 69: Focus on What You Can Control 21:09
21:09 Putar Nanti Putar Nanti Daftar Suka Menyukai21:09
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, I’m discussing how to shift your focus on what you can control in your marketing and your business. We spend so much time focused on what we can’t control in our marketing and it keeps us from getting the results we want. Personally, this topic hits home for me. I have always struggled with the need for control, but I’ve had to let that go in my business. The desire for control doesn’t bring joy, but rather makes your business feel like a burden. Let’s break this down some more… What are some things you can’t control in your marketing? You can’t control people unfollowing you, unsubscribing from your email list, losing a client, someone’s opinion of you, a prospect canceling a discovery call, etc. These are things that we can’t control, but they are often the ones we obsess over the most. What if you released control over what others think of you? What if you decided right now to trust your opinion more than theirs? No matter what you do, you’ll never make everyone happy. Focus on the people who matter (your dream clients) and let the rest go. Why do we obsess over control? Honestly ladies, we do this to ourselves because we’re scared when we feel like we don’t have control. We’re scared because we expect something negative to happen. I seek control when I want to avoid disappointment and any negative outcomes in my marketing. So I focus on the tiniest details that don’t really matter like changing my font, colors, and graphics. Anything I can do to avoid discomfort. A year ago, my coach told me that I need to be comfortable sitting in discomfort. I was spending all my time trying to avoid discomfort by controlling every outcome of my business, but it was exhausting (both mentally and physically). I had to shift my mindset by recognizing that discomfort is a normal part of business and it’s actually a reflection of growth. Once I released the pressure, I was able to sit in discomfort, learn from it, and continue moving forward. Discomfort never goes away - but the most successful entrepreneurs get better at dealing with it and moving forward in spite of it. What can you control in your marketing? You can control engagement. Yes, that’s right. By showing up for your audience everyday and asking them to engage, you will see engagement increase. You can control the amount of leads you bring in by talking to more people. You can also control the quality of your leads by paying attention to your messaging and making sure it reflects the type of client you want to work with. You can control how many discovery calls you book. The more calls you book with qualified leads, the more you’ll convert. It’s just simple math. All of these things are your responsibility as a business owner. Are you showing up confidently? Are you talking to your audience? Or are you hiding in the wings waiting for someone else to make the first move? If you want to reach a specific goal, you better show up as a BOSS. You can’t push the control on someone else. You and only you have responsibility for your success. Lastly, it’s important to note that people will always think whatever they want about you and your business. And sometimes they’ll give you their opinions unsolicited. You can’t control that, but you can control how much you listen. You can control what messages you read and what information you allow to filter through your brain. Whenever I’ve been the most stressed and miserable in my marketing, it’s been because I’ve had zero boundaries about the information that’s coming at me. I didn’t filter any of it. Now I know better. You need to protect your mind - it’s the most important asset you have in your business. I know this process will be difficult and your desire for control won’t go away overnight. As a next step, I suggest creating two lists. Make a list of things you can’t control and the things you can. Throw away the list of things you can’t control and post the list of the things you can somewhere where you’ll always be reminded. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE training, Accelerate to 10K , and reach your first $10K month! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 68: How to Make Money Everyday with Allison Hardy 32:08
32:08 Putar Nanti Putar Nanti Daftar Suka Menyukai32:08
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is a very special episode of the Market Like a Boss Podcast as I’m joined by guest Allison Hardy to discuss how you can bring automated leads and make money while you’re sleeping. A little bit about our guest...Allison is the creator of the 6-Figure Mompreneur Podcast, contributor to Huffington Post, and has been featured in WFS Magazine. She’s also a mom of two children, Camden and Nora. Let’s get started… Allison, tell us a bit more about your journey. “I had my dream job and was on track for my ten-year as a professor at a local college, but things changed and I was laid off at six months pregnant. I was completely scared, but ended up starting my own business. I started a part-time personal training business and started working with my friends. It happened very quickly and it was working out for me financially. Shortly after, I realized I was interested in fitness and nutrition, but the business side of things and moved into my next business.” Let’s talk about hustle...how do you get out of that space? “I don’t think hustle is bad, but it depends on what you’re doing. If you’re launching a new service or product, short-term hustle is necessary, but there should be a balance. I like to say hustle with rules.” Tell us: how you get to the point of making money while you sleep? “I developed a system to make money everyday because I didn’t want to hustle 24/7. Things changed when the pandemic hit and I knew my kids would be home from school. I cancelled my live launches, but wanted to still hit my goals. What started as an experiment became a sustainable lead gen system that works.” Tell us about your automation system. “First, it’s important to know this system is a long-term process. It doesn’t happen overnight. I created a lead magnet where a potential client can download a free resource in exchange for their email address. Their email gets captured and then they are put into a nurture system. Some things you want to include in a nurture funnel are links to your recent blog post, podcasts, resources etc., as well as a behind-the-scenes look at your life. From here, the lead goes into a habit-base funnel where there are triggers that go off based on the actions you want them to take. When they take the desired action, they will be put into a pitch sequence so they can receive customized content that converts them into a future client.” What are some common mistakes people make when it comes to funnels? “I think the number one mistake is that people think it's going to work right away. There will be times where you send 100 people into a funnel and it doesn’t convert. You can’t give up. For example: instead of getting discouraged, look at your subject line...do you need to change it? Just look at the statistics and make changes from there.” “No matter what you do in marketing...it never works right away.” - Michelle Vroom “You need to hustle with rules.” - Allison Hardy Tell us about the results you have seen since you implemented your system. “I knew that for 2020, I wanted to make money everyday. I have achieved that so far apart from two days back in March. Sometimes, your days vary based on how much you make, but I’m still making money. As far as my clients, I had one client implement this system and she has a very specific audience for her business. She ended up landing her first client for a new program she was launching and was able to retain her as a client. When she hopped on a call with her new client, she had shared what she loved about her email funnels and that helped my client make tweaks to what her audience needed to see to convert more clients.” I want to address another misconception about automated lead generation systems - which is that they don’t bring in qualified leads. Ideally if these potential clients are going through the funnel from start to finish..they are already highly qualified and need what you have to offer. What advice would you give someone who wants to start their lead automation system? “I think it's a matter of fine-tuning your marketing. What does your audience need to hear from you? What should they know about you? It also is important to highlight small wins that you have hit as a business owner. People love results and they want to see results. Not all funnels will work, but you need to do your research. What keywords are you using? Did you share your value? Did you have a catchy subject line? These are all things you have to consider when you start your lead automation system.” What tools do you use? “I use Convert Kit for email marketing, Squarespace for my website, and Deadline Funnel for timers. These have all worked for me, but there’s so many out there!” I hope you ladies enjoyed today’s podcast! Just remember, it's completely possible to make money everyday without working 24/7. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Join my free training on how to Accelerate to 10K Free Training Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
On this week’s episode of Market Like a Boss Podcast, I’m answering ALL your marketing questions. These questions are all about marketing and my business. As you guys know, I like to be completely transparent with my audience and have an open discussion! Let’s dive in... What triggered your #1 mindset shift? ( 2:18) This is a really good question. Mindset is key. I talk about this a lot because your mindset truly controls the success of your business. Mindset can cause you to miss out on opportunities and potential clients because of your fears. It took me a while to shift my mindset. I had to work with my coach on this. She had to challenge me and ask me the hard questions. She asked me, “do you want more clients?” Of course I said yes, but the truth was I was scared I wasn’t going to be able to deliver. Is a sales funnel necessary? (6:12) It all depends on your goal. If you’re looking to bring in more passive income, a funnel is a great way to do so. Remember to start with the end goal of what you want the funnel to achieve and work backward from there. Is there a template for writing social media content? (7:38) There’s NO template. So many female entrepreneurs search for the “secret” template that gets the most engagement, but there is no cookie cutter when it comes to marketing. What works for one person doesn’t work for another. Don’t think of it like a template, but rather ask yourself...what does your audience need to hear from you? Create your social media copy with that mindset. How much personal info should you share in posts? (11:02) I’m very transparent about my marketing, my journey, and goals that I have reached, but you don’t need to be as open as me. Share as much as you’re willing to - but remember that your audience does need to connect with you emotionally in order to decide to invest. Don’t build up a wall with your audience. Talk to them human-to-human because people tend to need to gain your trust before they would want to work with you. One boundary I’ve set for myself is that I don’t talk about a particular struggle I’ve experienced while I’m still in it. I share it afterward so that I always have the perspective of having gone through it and come out on the other side. Should I share any family pictures on my social media channels? (13:36) Throw out the word “should.” It’s your choice if you want to share your family pictures. It won’t affect your marketing if you don’t. That being said, if your brand is based around family you may want to consider giving your audience a behind-the-scenes look at your family (however you feel comfortable). How do you start a Facebook group and create a loyal following? What about starting a podcast? (16:21) When it comes to a Facebook group or a podcast, just start. I started my Facebook group with no long-term strategy...in fact, it was born out of a free challenge I was running online and I needed a place to house the videos. After the challenge was finished, I left the group open and voila, Market Like a Boss was born. I love groups and building relationships so I just kept showing up every day, which is how I build a loyal following. If you have a group, consider the experience you want your audience to have and what will keep them coming back. I highly recommend posting and engaging every day. Show up no matter how many people are tuning in. When it comes to a podcast, I recommend coming up with a list of topics you want to talk about and be sure you’re clear on what you want your audience to gain from listening to you. How do you manage multiple social media platforms? (19:01) I definitely recommend using automation when possible...for the right activities. I normally batch out content once a week and created a designated time on my calendar to develop new content. Also, repurpose and reuse any existing content because it saves you time and some people might not have seen it the first time. I also use scheduling tools like Buffer to schedule ahead of time or RecurPost for any recurring daily content in my group like questions and prompts. How do you post valuable content without being repetitive? (20:53) It’s ok to post the same thing more than once because people might not even remember this post or didn’t see the first time. Most women feel like they have to be in a constant state of creating content. Save the content you’ve created and think about how you can reuse it again. For example, I record my FB lives and repurpose some of them as podcast episodes. I also repurpose my lives as blog posts too. So I’m creating one piece of unique content (the FB Live) and sharing it multiple places and in multiple formats. What’s the biggest mistake you’ve ever made? (21:57) When I first started my business I was doing full-service marketing and as a result, I took on so much responsibility for my clients. I was doing everything for them and thinking about their business 24/7. When I shifted to coaching, my mindset had to shift too. I started holding my clients accountable and challenging them to think for themselves. They became more committed to the work we were doing and got better results. What's the funniest thing you’ve ever done that ended up being a good idea? (24:14) Honestly, when I first started I developed a challenge and started my Facebook group. I thought I would shut the group down after the challenge, but here we are a couple years later where I have almost 3000 members and 95% of my clients come from the group. Never did I think that my first challenge was going to lead me here Does email marketing work in today’s world? (25:08) Short answer? Yes. We live in a world where we’re attached to our phones and email is the first thing we check before getting out of bed. Doesn’t mean you HAVE to do email marketing but if you’re not at least building an email list you’re leaving money on the table. How can I land my first paid client? (26:20) Build relationships and talk to people. Network in your own backyard and consider who could be a good referral partner for you (ideally someone who offers a complimentary service to yours). Tell your friends/family about your business and who you serve. Bottom line: just keep focusing on serving and showing up.” Should you work for free to build a portfolio? (29:10) I truly don’t believe you should ever work for free. Some may disagree, but here’s the thing: you have experience in your field or you wouldn’t have started your business. Even if you haven’t landed a client yet, that experience still translates. Plus when you work for free, your heart usually isn’t fully in it and the client isn’t as committed, which means it’s difficult to reach the desired result. Instead of working for free, consider a special introductory price. What should I do if I’m targeting several groups of people? (30:58) If you are targeting several types of clients, your marketing and messaging will get watered down. You want to focus on one group of people who you can serve best. A broad or vague message won’t catch the attention of your dream clients. What’s the best way to build an email list? (32:25) Create a free resource (lead magnet) on a topic that someone could download or watch in exchange for sharing their email address. Be sure your lead magnet addresses their most immediate problem and gives them a quick win. If you’re stumped for ideas, consider what your dream client needs to know in order to get the best and fastest results working with you. How do you know when you’re coming across salesy? (33:16) If you have to wonder whether you’re coming across as salesy, then you probably are. In fact, I’m willing to bet you’re putting pressure on yourself to land the client. How about focusing on the person you want to serve and helping them solve their problem? Don’t look for the sale - in fact, clients come when you’re not focused on landing them. What are your thoughts on marketing via direct messaging? (35:40) I prefer to build relationships outside of a direct message. This could be answering a question that was posted in another FB group and directing them to my group. Regardless of which path you choose, build the relationship first. Sometimes, I will do a quick hello or check-in on someone through DM if we have an existing relationship, but I always start the conversation outside of Messenger first.” How can I prioritize being visible without it taking all my time? (38:18) Schedule time once a week to batch all your content. This has helped me so much because it's so easy to get caught up with content and social media, but having a designated time to work on it all at once will save you time. Also, I have a shared folder of all my content so that my team can go back and pull content for my social media calendar without me having to review it. Saves a ton of time! I also use a tool called Group Leads to automatically approve new members to my group, save their info, and add them to an email list where I have an automated welcome sequence giving them more resources from the group. Outside of that, there is a certain amount of time you’ll need to devote to building relationships (you can’t automate that piece). Prioritize that and show up everyday to talk to your people. Remember - if you’re not consistent in showing up, you can’t expect your dream clients to show up for you. I truly hope this marketing Q&A was helpful! If you have additional questions, please shoot me an email at michelle@vroomcommunications.com and I’d be happy to answer! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Sign up for Michelle’s FREE training, Accelerate to 10K , and reach your first $10K month! Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 66: The Ultimate Guide to Reaching Your First 10K Month! 53:41
53:41 Putar Nanti Putar Nanti Daftar Suka Menyukai53:41
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, I share my best tips on how to reach your first 10K month and be able to replicate it over and over. You might not think you can’t achieve this goal, but it's POSSIBLE. Once you have hit a $10K month, you can do it again and again (and I’m living proof). In this episode, I break down the exact steps I took to achieve my first 10K month. First, let’s talk about the money side of things... I want to remind you that this isn’t just about making more money. It's about what the money allows you to do. I feel like I need to say this over and over again because so many women feel guilty for wanting to make more money. Sound familiar? Ladies - you’re in business to make money. You can make money and continue to be the same person you are now. Money doesn’t have the power to change you. Is it ok to want more? Absolutely! Making more money means you’re able support yourself, your family, organizations, and even grow a team. Who benefits from you not making money in your business? NOBODY. If you’re in business, you’re in business to make money. If someone judges you for wanting to make money...who cares?? Are they paying for your bills and livelihood? Probably not. Your money mindset is huge and you have to let go of the guilt you have for setting money goals. Now that’s out of the way, here are some exact steps I have taken to make my first $10K month: Identify your offer. Notice all above that I said “offer” and not “offers.” When you’re marketing multiple offers on a weekly basis none of them will have the outcome you wanted. I recommend focusing on your highest package. I recommend this because you’ll need a smaller amount of people to make your money goals, which makes your money goals feel more realistic (increasing the likelihood you’ll reach them). Speak to the right people. I want you to keep in mind who your dream client is and how will you speak to them. Clarify WHO your offer is for and create your message to target the person who would benefit most from your offer. Serve your audience and build relationships. Relationships are the bread and butter for your marketing. Are you serving your clients? Are you engaging with people’s questions/concerns? Are you going live in your group and providing value-added content? I show up every day for my people, which is why I have a Facebook group that nets me 95% of my clients. What you focus on grows. If you want clients to come to you, then you need to make the first move. Follow up. Follow up is key in marketing. If you’re not following up, you’re leaving clients and money on the table. Don’t forget about people who might not be ready at this moment, but will be later on. Take time to build a relationship with them. This can look like checking in periodically to see how they’re doing, offering them a free training, etc. Yes, it involves some work but when they’re ready to invest, who do you think will be first on their list? Set boundaries. Boundaries are huge when you’re a business owner. I highly recommend staying focused on your offer while creating boundaries that will help you not get distracted by shiny objects. For example: set a timer so you don’t get lost scrolling your newsfeed or unfollow people who trigger comparison. Stay in your lane, focus on your journey and it will be much easier to reach that $10K month. Fear of being successful? You have to believe that you are capable of serving your dream clients. Even if you’re only 98% confident and 2% fearful, your audience can sense that. Confidence in yourself and your offers is KEY. Don’t be afraid of success - instead, focus on what that success will allow you do to in your business and life. Support. As you guys know, I’m a coach who also has a coach. Having a coach completely changed my mindset and turned me into a 6-figure business owner. My coach challenged me and believed in me...that’s what we all need. We can't hold ourselves accountable because we are great at getting in our own way. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 65: How to Market Consistently When You Don’t Feel Like it 32:07
32:07 Putar Nanti Putar Nanti Daftar Suka Menyukai32:07
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, I share how to market consistently when you don't feel like it. There’s going to be some tough love during this episode, but if you’re not marketing consistently...you have a problem and so does your business! Let’s figure out what’s causing you to be inconsistent and change your mindset, shall we? Your marketing has to be consistent if you want to land clients consistently. Often I find that business owners are holding themselves back for some reason. So, what’s holding you back? Why don’t you feel like doing your marketing? Are there negative thoughts coming up for you? Self-doubt? Are you afraid of hearing the word “no”? Honestly ladies, these are excuses . In reality, your business needs you, your clients need you, and prospective clients need you. I truly believe that discipline = freedom and consistency = clients. The person who suffers the most when you’re not consistent is your clients. How can you serve them if you’re not showing up regularly? Remove yourself from the equation and shift your focus back to the people who need you. The biggest thing that causes business owners to not market consistently is their need for control. When you have this mindset, it's hard to show up. You get in your own way. It took me a long time to let go of the things I couldn’t control and it has led me to greater freedom in my business. Ask yourself: what can I control? For example: you can control how you respond, you can control what you say, and you can control how you show up for your audience. The other thing that causes women to be inconsistent in their marketing is feeling like they have to do it all. You try to tackle too much...then you lose your momentum in your business because you’re exhausted. Consistency is manageable when you focus on one thing at a time. If you can’t decide on the one thing to focus on, think of the one thing that’s going really well right now in your marketing and run with it. Doing that one thing over and over again is what will land you clients. Lastly, you can’t be your own accountability partner. Find someone else to keep you on track. This could be a business coach, other entrepreneurs, or business groups. Every day you’re not being consistent in your marketing is a day you’re leaving money and clients on the table. Having a support system is KEY. Remember - take action even when you don’t feel like it. Everyone experiences bad days, but don’t let them derail your marketing completely. Take time to figure out what’s causing you to lose motivation in your marketing, choose to focus on what’s going well and do more of it, and find someone who supports your business and ask them to hold you accountable. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 64: The Secret Behind a 6-Figure Launch with Krista Ripma 42:14
42:14 Putar Nanti Putar Nanti Daftar Suka Menyukai42:14
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is a very special episode of the Market Like a Boss Podcast as I’m joined by Krista Ripma, who will share with you the secret behind a 6-figure launch and what mistakes you might be making during a launch. Krista Ripma is a marketing coach, launching strategist and co-founder of Authentic Audience, who she owns with her husband. She’s been in business three years and knows all the key ingredients you need to have a successful launch. Let’s dive in! “Why is a launch valuable?” Krista: A launch by definition means there’s a period of time when you’re promoting a new offer - whether it is a course, product, service, etc. It’s extremely important to have a launch as it provides a sense of urgency and scarcity, which are two fundamental pieces in your marketing. A launch allows your audience to have something to focus on and learn about the new offer with no distractions. “What is the biggest misconception of a launch?” Krista: I think the biggest misconception about a launch is people think they need to spend a lot of money to launch, which is not the case. I’m a huge fan of soft launches, beta launches, skinny launches, etc. A skinny launch means you’re operating on a lean budget and using content that you already have (no paid ads). Marketing always requires some sort of investment, but it doesn’t mean you need to go over budget for a new launch. “What mistakes have you seen during a launch?” Krista: It’s so common for business owners to start a launch and then completely stop halfway through because they aren’t seeing the results they had projected. It’s important women realize that it takes an average of seven times to see and hear something before someone makes a decision to purchase. I also find that business owners don’t post about their new offer frequently enough because they are afraid they will annoy their audience. If your audience doesn’t see your offer, how can they invest in the first place? Show up more than you feel comfortable with during a launch. And remember - you can’t annoy the right person. The other big mistake business owners experience during a launch is that they think they need to have a huge following to be successful, which is not the case. Having a smaller niche audience means your people know you intimately and are more likely to invest. The last mistake is sending a person directly to a sales page without any kind of introduction to you or your services. This can be a huge turn-off to potential clients. Marketing is all about relationships - without the foundation of trust, how can you assume someone will purchase your offer? “What would be step 1 of a launch?” Krista: Mindset, mindset, mindset! If you don’t believe in what you’re offering, your audience won’t either. Authenticity = Resistance. Your ego wants to consume you with fear. When you recognize the resistance, you’re on the right track. Think about what your gifts are...can you confidently say them out loud? We all have gifts. Being able to recognize your gifts and realizing no one is YOU. “What would be step 2?” Krista: You have to craft your offer. People get so far ahead with pricing, how many offers they want to sell, where they’re marketing, etc . You need to build your offer first before you jump into figuring out the logistics and goals of your launch. “What happens after you craft your offer?” Krista: The last step would be to create the launch strategy. All launch strategies are different. Regardless of which strategy you choose, you want to create urgency by giving your audience a behind-the-scenes look at your offer, email teasers, and a special event or training like a webinar with a special bonus for your offer for a limited time only. Urgency is key! “What would be the time frame for a launch?” Krista: I think two weeks is a great time length for a launch. You have to earn the trust of your audience and be firm about your deadlines for the launch. “Why don’t you offer discounts?” Krista: Discounts can devalue your offer. Your offer is valuable because you spent the time to create it. Instead of offering a discount, I recommend having an add-on or bonus for your offer. “What advice would you give about showing up for a launch?” Krista: For a six-figure launch, you will need to invest in your launch financially, which could be growing your email list or running re-targeting ads. Secondly, you have to show up. You have to create content that is dynamic for your audience. This includes an assortment of posts, graphics, stories, and lives. Don’t be afraid to mix up your content and have fun with it. I also recommend posting every day during your launch, which can be so hard, but so necessary. Remember - people have short attention spans (8 seconds or less) and they don’t see all your content on social. Posting every day increases the likelihood that they’ll see at least one of your posts. Don’t get discouraged if you don’t see a six-figure launch happen on the first try. Every launch you do teaches you more about your audience and what to do better the next time around. If you want to learn more about Krista be sure to check out her website https://www.authenticaudience.co/ Follow Krista on Instagram: @kristarimpa Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 63: How to Stop Questioning Your Value 21:33
21:33 Putar Nanti Putar Nanti Daftar Suka Menyukai21:33
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, I share how to stop questioning your value. I have seen so many amazing women question their value and whether or not they could get results for their clients. As a result, they pull back, get less visible, and essentially create the reality they don’t want (no clients). Truth be told, if you don’t believe it's possible to serve your clients...your clients won’t believe it either. Don’t worry - this IS a fear you can overcome (I’m living proof). During this episode, I’ll share some tips for you about how to work through fear of success so you can land clients like the boss you are. Look for evidence that you’re providing value. Our brains are logical. We need confirmation. Right now, you might be thinking you’re not providing value, but you have to tell yourself that you DO provide value. One way you can shift your mindset is creating a power file. I created a power file (labeled in caps) on my desktop so I can see it every day. In this power file, I put testimonials from former clients, emails with personal notes from people I have helped, and anything that provides motivation. I reference this power file when I’m starting to doubt my value and the services offer. This is a great reminder of why I am an expert. Talk to someone who is close to you. Think of someone who is close to you, believes in you, and supports your business. If you’re starting to doubt yourself, ask them…”What value do you see in me?” “What are my strengths?” Sometimes we just need honesty and specific examples to get the proof that we do have value. Journal Exercise: List all the reasons why you hold value. I recommend getting a piece of paper and answering this prompt, Why should your clients work with you? Write everything down that comes to mind. Don’t censor yourself. Once you made this list, take the time to truly see all value that came to mind. This will call attention to all the value you provide. Ignore the doubt that will try to creep in while reading your list. Redefine what value is. What does value actually mean? Are you comparing yourself to someone else? Value is who we are as a person and what we can provide. What does value mean to you? Sometimes you might just think value is based on hitting a certain amount of money you make or the number of clients you get, but that’s not your what value is. Your value is your experience, your personality and the gifts you provide to everyone around you. If you can create a new definition of your true value, that self-doubt will go away. Set boundaries. If there’s people online that are causing you self-doubt yourself and your value...it’s your responsibility to do whatever it takes for it to not affect your business. You don’t want anything in your life that’s going to cause triggers. If there’s someone who doesn’t support your business, don’t talk to them about your business. If there’s someone you compare yourself to online, unfollow them. If you need to remove Instagram or Facebook from your phone because you spend too much time on it, do it. Be ruthless about setting boundaries as that’s how you set up a successful business. Remove the noise to remove your self-doubt. Look for ways to add value. If you’re questioning your value, I suggest you look for ways to add value. Maybe you pop-in on other Facebook groups and connect with others. Maybe you’re connecting with your local chamber and networking with other business owners. I encourage you to go out and look for ways to be helpful. When you spend time helping people who appreciate you as an expert...that’s going to help you see your value. Get out of your own head and start serving your people. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 62: How to Land Clients Without Convincing Them to Work With You 25:53
25:53 Putar Nanti Putar Nanti Daftar Suka Menyukai25:53
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, I share how to land clients without convincing people to work with you. This is something many female entrepreneurs struggle with. Perhaps you feel you need to convince people to work with you, which typically leads to you spending all your energy on the wrong people. Or maybe you’re feeling like there aren’t enough clients out there for you to serve and you don’t want to miss any opportunity to bring in business. Marketing doesn’t have to be this hard . During this episode, I share 6 ways you can land clients without convincing them to work with you. Understand who that dream client is. I talk about this ALL the time, but if you don’t know who your dream client is...things will fall flat. You have to think about who would benefit from working with you and how you can provide results. Who is at the stage to work with you? Who has the greatest sense of urgency to solve their problems? Typically, this is normally someone who has been struggling for a long time, but they have to figure out on their own if they are ready to invest in you. You can’t make that decision for them. Making sure your messaging targets who you want to work with. You want to make sure your messaging is speaking to how you can provide a solution, sense of urgency, and painting the picture of what their business could look like for the future. You need to make sure your messaging addresses objections. Talk about the top 3 objections in your messaging because those who are having those objections will be more likely to work with you if you address them. Operate from a place of abundance, not scarcity. If you believe 100% that there’s dream clients out there to work with then that’s the energy you’ll be putting out into your audience. Having the mindset of abundance means you know if someone is not the right person, you accept it, and know the right person will come without convincing them to work with you. So instead of putting pressure on yourself and creating excuses why you can’t find dream clients, change your mindset. Scarcity attracts scarcity. This typically leads to you working with people you shouldn’t be working with. Show up consistently and grow your audience. You’re in the driver seat. Take control. If you take the time to nurture your relationships, show up consistently, and own your audience leads to not having to convince people to work with you because you have done the work. You know there’s dream clients within your audience and look forward to who wants to work with you. That shows your confidence in yourself and what you can offer. Recognize that the right people will sign on. There’s people who have told me "no" and I would be bummed out about it. However, I realized they just weren’t ready and it opened a spot to a person who was ready to take action. The right people will see the value of what you bring to the table and be drawn to you. The wrong people are always questioning you and your value...let them go. Own your value. This is something you have to do internally for yourself. If you understand the transformation you can provide clients then you will never need to convince someone to work with you. Do you have the perceptive that someone would be so lucky to work with you? Or do you just pray someone will just pay for your services? If you can be confident in your value, you won’t feel salesy, you won’t be fearful of talking about prices, and share your expertise! With these 6 steps, you’ll never need to convince someone to work with you! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
On this week’s episode of Market Like a Boss Podcast, I’m talking about why you need to show up for your people...even when you don’t feel like it. Quite frankly, this is a much-needed pep talk. It’s so common to hold yourself back from showing up for the people who need you most…mostly out of your own fear. In this episode, I talk about why you might not be showing up and how to shift your mindset so that you can market with confidence. Why don't you show up? We are all guilty of this no matter what stage our businesses are in. Consistency in marketing is KEY. If you are not showing up, how are you supposed to gain new clients? Here are a few ways you might be holding yourself back: You’re afraid of judgement. You might be showing up, but are you being completely transparent? Are you fearful of someone telling you “no”? Are you afraid to share your successes? There’s so many of you out there who are afraid to share not only your successes but your failures as well. I can’t tell you how important it is to be transparent. It just makes you that much more relatable to your audience. Your fear of judgement is holding you back. This comes back to knowing who your ideal client is. If you’re targeting the right clients, being confident in your messaging, and taking action in your marketing will lead you to success. You feel that everything has to be perfect. There’s no such thing as perfection (yes, I said it)... especially in marketing. The more you wait for things to happen in your business the less opportunities you’re creating for yourself. The illusion of being perfect is not going to help you or your business because it's not real. All these thoughts are holding you back. These fears are a choice. You’re choosing these fears over your dream clients. Stop telling yourself to not show up. You can still experience these fears, but you work through them and take action. Taking action will build your confidence. You have to get rid of the mindset of thinking your clients will come to you first...YOU need to take the first step. It’s your responsibility to take action. Try this challenge I encourage you to write a letter to your dream client on why you can’t help them. It may sound strange, but I want you to picture your dream client telling you that they are struggling and you can provide a solution. However, you’re not showing up for them. How will your client feel with that response? Put your focus back on your clients. That’s who matters at this time because you can serve them. Let’s not have your fears get in the way anymore and take action, ladies! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 60: How Doreen Made 30K in ONE Month! 56:46
56:46 Putar Nanti Putar Nanti Daftar Suka Menyukai56:46
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is a very special episode of the Market Like a Boss Podcast as I’m joined by my client, Doreen Korba, who will share with you how she reached 30K in our first month working together! She'll share why she decided to work with me, what the experience has been like so far, and how she was able to reach that 30K goal. Doreen is a life and business coach for female entrepreneurs. She felt sharing the female entrepreneurs need that support for mindset and overall balance in their lives. Before she started her own business, she was working in the corporate world in marketing, but felt there had to be another way after her first baby was born. Now, Doreen is a mom of four beautiful children and living a happy balanced life! As you know, I'm not just about sharing numbers that my clients reach. I like to break down how we hit big milestones so that you can apply the learnings to your business. I felt this would be a great episode to share with you because I like to be completely transparent about my journey, behind-the-scenes items, and client successes. Let’s dive into Doreen’s journey! “What made you invest in a coach?” “It’s never too soon to hire a coach. I hired a coach before I even was a coach! I knew I could self-coach myself, but felt like something was missing. To get myself to the next level, I needed someone to help me with my mindset and to challenge me to achieve goals I never even thought were possible.” “What led you to work with me?” “I have been watching Michelle since we attended the RISE conference. I was noticing my mindset was not where it needed to be. I saw a post in Michelle’s Facebook group about one of her client success stories and it was just relatable to the point I felt it was speaking to me and knew that I had to connect with Michelle. Secondly, during our initial call, I asked Michelle what her goals were and was pleased that her goal was a big one...because it meant she was practicing what she preached. While on the call, Michelle asked me: “Imagine how far you can go with a coach if you’re hitting big goals right now on your own?” After that question, I realized that she was completely right and I had to let my fear go out the window. I loved that she challenged me in that way. “Where was your mindset before we started working together?” “When I went to RISE in November, I had my lowest income month...leading to a very unmotivated mindset. I felt I was at a point of either figuring this out or going back to the corporate world (which is not what I wanted). I had a goal to hit 15K in a month. I started to work with Michelle in January. I hit 15K mid-January after just two weeks working with Michelle! I couldn’t believe it. This was a huge shift for me and having Michelle’s support to get me out of my head (and my own way) is what ultimately led to me reaching that 30K month. One big takeaway from hearing Doreen share her story is this: she ended up working with me because she saw just one post. It was a post that she didn’t engage with...in fact, I had no clue she was watching. You guys, it is crucial to show up and take action every day because you never know who’s watching behind-the-scenes. Engagement isn’t always indicative of who will work with you - in fact, some of the most serious people are the ones watching you without engaging and waiting until they’re ready to invest. If you're sick and tired of staying where you're at and you're 100% motivated to hit your first 10K month and get on the fast track to 6-figures in your business this year, I invite you to join the waitlist for the Market Like a Boss Mastermind. This 6-month program is for high-achieving coaches/strategists/consultants who are currently making between 2-5K/month and are ready to double their income (without the extra work). Join the waitlist for the Mastermind now and be the first to get all the details when spots open in June! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 59: How to land a new client this week 19:13
19:13 Putar Nanti Putar Nanti Daftar Suka Menyukai19:13
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week’s episode of Market Like a Boss Podcast, I’m talking about 5 ways you can land a NEW client this week. I’m all about speed and taking massive action to get results fast, so this felt like the perfect episode to record! Contrary to what you might think, you don’t need to wait around forever to get a new client. Yes, you need to have things in place (like who your dream clients are, your messaging, and making sure you’re showing up consistently), but the rest is just about showing up. You’re in complete control of how and when you land clients (even if you don’t realize it). In light of that, here are 5 ways I recommend landing a new client this week: Tap into your network. Your network is larger than you think. You don’t even realize it, but it's very common for female entrepreneurs to not talk about their business or their offer. Don’t be afraid to share your business on your platforms. Post on your Facebook profile, reach out to family and friends, previous clients, former colleagues and ask for them to share your business...comes down to your networking. Don’t be afraid of any judgement from family and friends - the people who support you will love seeing you get visible. Go to where you’re already connected with potential clients and make offers. Are you talking about your offers regularly? If not, you can’t expect people to know what your services are or that you’re even taking clients. Don’t wait for someone to come to you. Make it easy for a prospective client to decide to work with you. Reach out to referral partners. Who are the people that reach a similar audience as you and offer complimentary services? These are the people that you want to connect with. Not only can they put you in touch with new clients, but they can also give you added exposure to their audience. Follow up with existing leads. If you’re not following up with leads, you’re leaving money and clients on the table. Follow-up can be as simple as checking in with a potential client and asking how they’re doing and how you can serve them. Just like friendship - if you don’t hear from a friend for a while, you’ll probably text or call to check in, right? Same thing with your marketing. Put time on your calendar to follow up with a certain number of people each week. Be that helpful, resourceful person that people would want to connect with and you’ll be shocked at how easy it is to land new clients. Go to other groups/discussion forums. I highly encourage you to join other Facebook groups or similar discussion forums where conversations among your audience are happening. Be helpful, answer questions, offer tips...and when appropriate, tell them about your Facebook group, your freebie, etc...but be sure to ask for permission first! Let’s land some new clients this week, ladies! If you're sick and tired of staying where you're at and you're 100% motivated to reach 6-figures in your business this year, I invite you to join the waitlist for the Market Like a Boss Mastermind. This 6-month program is for high-achieving women who are currently making between 2-5K/month and are ready to double their income and reach 6-figures this year. Join the waitlist now and be the first to know when spots open in June! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 58: How to Build Authority Online (with Makayla Ervin) 31:13
31:13 Putar Nanti Putar Nanti Daftar Suka Menyukai31:13
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis is a very special episode of the Market Like a Boss Podcast as I’m joined by guest Makayla Ervin who will share tips for how to build authority online. If you want to be seen as an expert online, then it's critical for you to show up like one. Makayla and I talk about how to do that so you can stand out from the noise and attract the high-ticket clients you're after. A little bit about our guest...Makayla is a Brand Activation Strategist specializing in personal brand development and audience connection. As a visionary leader with a knack for bringing ideas to life, her calling is helping you create the business of your dreams without sacrificing your life to the hustle. As a retired photographer turned business coach, workshop leader, community builder, and entrepreneur extraordinaire - her best days are spent in the sunshine with her 2 blonde headed boys and handsome husband before getting down to business and guiding women like YOU into greatness. Here is a special freebie from Makalya for all of our listeners: bit.ly/authorityquiz Okay, let’s dive in! A few mistakes you might be making when building authority online… Trying to be everything to everybody This might resonate with you if you’re trying to attract all different types of clients and not staying focused on your niche. This is a very easy mistake to make as there’s so much noise out there, but you need to stay true to who you are and what you’re offering. FEAR is natural. You might be fearful that there’s not enough ideal clients, but there is...it goes back to creating that authority and trust in yourself. If you cast a wide net with your audience, chances are high that you’re excluding the right people. “If you try to appeal to everyone, you’ll appeal to no one.” - Makayla Ervin Not showing up If you’re not showing up with valuable content, you’re not going to become an authority in your niche. Building authority requires you to be present with your audience on a consistent basis. You have to put yourself out there and be seen. You have to educate your audience and be confident in your message to build authority. Remember - people are ALWAYS watching (even if they are behind-the-scenes). Not showing up = no authority. Why is authority important? Building authority doesn’t happen overnight and there’s no exact time frame when it happens. People think they are given authority after a number of years of experience, but that’s not how it happens. You have to put the “authority crown” on your head first before others will believe in you. You have to show up as the expert on day one even if you don’t feel like one. The size of your audience doesn’t make you an expert - it’s the VALUE you provide. Want to connect with Makalya and get more tips to build authority online? Follow her on Instagram @mrsmakaylaervin. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 057: Don't Make Assumptions About Your Audience 26:41
26:41 Putar Nanti Putar Nanti Daftar Suka Menyukai26:41
Putar Nanti Putar Nanti Daftar Suka MenyukaiMaking assumptions about your potential clients may hurt your marketing. In this episode of the Market Like a Boss podcast, I talk about what assumptions most people make about their audience and how to stop making them. Here are the TOP assumptions I usually hear: People aren’t interested. My messaging sucks. My ideal clients can't afford me. If I post about my success, people are going to judge me and think I’m bragging. The biggest problem with making assumptions is that it's a reflection of what you think... NOT what your audience thinks. It's more about you rather than your potential clients. Ask yourself: What assumptions are you making right now? What part of you believes that they are true? When you make assumptions, you look for evidence to support them. It's called confirmation bias. If you believe something, you will operate from the lens of that belief - which means you’ll find plenty of evidence to support it. This doesn't make your assumptions true, though. It simply means you need to work through the original belief that’s causing the assumption in the first place. Maybe you don't believe that there are enough dream clients out there who are ready to invest in you. Maybe you’re afraid of rejection so you don't even try to connect with your audience. These actions drive the results you have now - the same results that fuel your assumptions. Make sense? Assumptions keep us safe. They keep us from doing what we need to do in order to land clients. Assumptions keep you from getting visible and building relationships with your audience. But here’s the thing: you’re the only one to blame for making those excuses. You're choosing to keep yourself from landing dream clients and making more money. You’re choosing to focus more on your assumptions than on reaching your dream clients. Remember that you are responsible for your results. Start by shifting your assumptions into positive ones: People are ready to invest right now. People will see value in what I have to offer. People are watching. People will be inspired by my success. "Your results are a direct reflection of your assumptions, thoughts and beliefs. If you're not where you want to be, that's on you. " -Michelle Vroom What are you going to choose to believe today? What assumptions will allow you to show up and market in a way that feels fun and effortless? If you need help figuring this out, then you’ll definitely want to check out my group coaching program, the Dream Client Accelerator . This program will help you map out a clear strategy for landing dream clients in the next 30 days. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 056: How to Repurpose Content with Ellyse Colson 30:16
30:16 Putar Nanti Putar Nanti Daftar Suka Menyukai30:16
Putar Nanti Putar Nanti Daftar Suka MenyukaiMost women struggle to put out content consistently. That’s because they’re not repurposing their content. When you repurpose content (vs. creating every single piece of content from scratch) you’re working smarter, not harder. That’s why I brought in content repurposing guru Ellyse Colson to give us all her tips in this week’s episode of the Market Like a Boss podcast. Contrary to popular belief, you don't have to spend a lot of your time creating quality content for your audience. According to Ellyse, content repurposing involves taking a piece of content that you've already created (not just written but also podcast, video, live, etc.), then posting it to multiple platforms. Sharing content is not the same as repurposing content. Sharing the same post on Facebook and Instagram at the same time won't encourage people to follow you on different platforms. You have to develop a strategy for your content vs. just posting the same content over and over for the heck of it. First, here’s what you need to have an effective content repurposing strategy: 1. Start with ONE social media platform. This is the place where your primary source of content comes from - whether it's your Facebook group, Youtube channel, podcast, or other platforms where you mostly get your ideal clients from. 2. If you want to extend to another platform, identify the PURPOSE of that platform. Start by adding one platform at a time. Once you identify the purpose of the platform, decide which type of content will perform best. This may involve some research, as well as trial and error to see which pieces of content get the most reach and engagement. Content strategy and repurposing is a marathon. It may take months for you to hone in on what resonates most with your audience. This is normal . Don’t shortcut the learning process because you’re impatient. There’s so much value in learning what works in real-time. Ellyse also shares three steps to repurpose your content once it’s created: 1. Start off with one primary piece of content. Your core content may come from a variety of sources - such as video, newsletter, podcast or blog posts. These sources will give you enough content that you can share multiple times on different platforms...which means less content you have to create! 2. Use a system where you repurpose content. Try out tools like Trello or a simple spreadsheet where you can brainstorm and list down your repurposed content. You’ll also need a schedule outlining when and where you're posting each piece of content. 3. Use an app to schedule out your repurposed content. This makes it easier to batch and schedule your content so you’re not tied to social media all day everyday. One of the main benefits to repurposing content is that it saves you time and energy that you can spend on landing and serving clients. Ellyse recommends that you sit down and take time for yourself to create your primary piece of content. This should be at a different time you're creating repurposed content so you can focus on each task and avoid exhaustion. Moreover, figure out the time of the day you have the most energy and creativity to create or repurpose content. If you feel like your current content strategy isn’t working, Ellyse recommends you ask yourself these questions: What is your purpose of posting on different social media platforms? What is your call to action? Are you asking people to reach out to you? How engaged are you with your audience? If you’re planning to hire someone to help with this, Ellyse advises getting to know the person first so you can build a certain level of trust. Then you can begin handing off tasks that you're comfortable with, such as scheduling your content. Once you have that foundation, you may delegate more advanced tasks to that person, such as taking your primary piece of content and repurposing it into a few posts to share elsewhere. Want to connect with Ellyse and get more tips to repurpose your content? Follow her on Instagram @ellyse_colson_! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 055: How to Attract Dream Leads 18:04
18:04 Putar Nanti Putar Nanti Daftar Suka Menyukai18:04
Putar Nanti Putar Nanti Daftar Suka MenyukaiDream leads are people who are ready to invest in working with you. If you have a system for bringing in dream leads, you will never be at a loss for clients. In this episode, I share my 3-part system for attracting dream leads. This is the same system that I used to hit 6-figures in my business, and the same system I'll be using to reach 500K this year. In order to bring in clients, you need to get in front of people and to connect with more leads. So before you pivot your business, ask yourself this: "Do I just need more leads in order to land more clients?" You just probably need to show up, market, and bring in more leads...not necessarily change your entire offer. Here's the exact 3-part system that I use and teach my clients: Think of your marketing as a road trip. Your destination is your dream client. You have to know who they are and where to find them...which means you need a GPS. The gas is your messaging or the content that you put out when talking to your audience. In order to get to your destination, you have to rev your engine and drive! This is why I call my lead generation system the "REV" system: 1. Reason You have to give people a reason to follow you and join your "hub" - which is the main place where your ideal clients can connect with you and learn more about what you do. For example, my hub is my Facebook group, where I get 95% of my clients. You can attract dream leads to your hub through a piece of content, such as a resource or a training that addresses the immediate needs of your audience. This could be a challenge, webinar, video series, etc. 2. Educate You’ll educate your leads through your messages/content. Your content needs to: a. Grab the attention of your audience Speak to their current challenges and what they want most. You may ask them a question or drop a truth bomb by giving them some tough love. b. Address their objections If you want to convert leads faster on discovery calls, you have to address the objections they have to solving their problem in your messaging. This in turn shows them that they need you to help them see what's going on and overcome their beliefs about why they can't have the thing they want. c. Show he transformation Describe your own journey to your audience. Take people behind the scenes of your business or talk about your client's success stories. Talking about success is inspiring for the right people. "Think of your content as the gas to your marketing vehicle. Without it, your vehicle is not going to run and you're not going to land new clients." - Michelle Vroom 3. VIPs These are the people who are really interested in what you have to offer and are ready to invest right now. When you put out your content and message, certain people will start engaging with you over and over. Add those people to a lead tracker so that you can prioritize nurturing your relationship with them. How do you build a relationship with them? This looks like following up or letting them know they're on your mind. You can check in to see how they’re liking your content, offer a new resource, or offer to hop on a call and chat through their challenges. Show them you’re a human and that you care. It’s important to note that some VIPs might be hiding behind the scenes. They may never engage with you until they’re ready to buy. Don’t base your entire marketing strategy on how many likes or comments you get on a post - keep showing up, especially for the people who are watching you without you knowing it! If you have a system for bringing in dream leads, you don't have to convince people to work with you. You can make money whenever you want. If you want this type of freedom, join the Market Like a Boss Facebook group where you can find an entire video series called “Accelerate Your Leads”, which outlines my lead gen system in more detail. I look forward to seeing you there! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
This week's episode is a pep talk that many of you need to hear. Are you a recovering perfectionist? Do you hold back on showing up until everything feels “perfect”? Do you compare yourself to other people? If so...I hate to break this to you, but not everything is going to be perfect. In marketing, clarity comes with action. When you're not taking consistent action each day, you're not getting clients. Your fear keeps you stuck and from finding people who need you the most. What if you take the focus off of yourself and put it on the person who needs you? What does your dream client need? How can you help them solve their problem? If you start to put your focus on what really matters, you'll find the courage to move forward. "If you try to figure out every single step before you take the first one, you're doing it wrong! Take one imperfect step every single day and you’ll be amazed at how your marketing improves." -Michelle Vroom Marketing is guess, test and revise. In order to get results, you need to put your content out there, see how people respond, and then refine it. Once you take a certain action, even if it doesn't work out the way you expected, you'll learn a lot from it. You won’t learn anything from doing nothing and trying to market in a vacuum. You might be afraid to take action because you're scared of doing the wrong thing. But what if the wrong thing is not taking any action at all? You're not going to know what works unless you take action. Stop waiting for perfect - people need you now! Here's a simple exercise: write down all the things that you haven't done in your marketing that you're afraid to do. Just let it flow and be honest. Go back to your list and highlight the first thing you're going to do this week. What is the first imperfect action that you're going to take? Keep on doing this every week and adding new things to your list. Successful people are the ones who fall down, get back up, and learn from their imperfect actions! They don’t quit. They just keep on moving forward and try something new every single day. You have to take the first step regardless of how you feel. It doesn't have to be perfect and you don't have to be 100% confident before taking an action. Trust in your ability to figure it out. Your audience doesn't need you to be perfect, they just need you to show up. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 053: How to Get Featured on Podcasts 41:30
41:30 Putar Nanti Putar Nanti Daftar Suka Menyukai41:30
Putar Nanti Putar Nanti Daftar Suka MenyukaiMEET THE GUEST: Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset. Kelly is a natural energizer obsessed with booking podcast interviews for her clients, which enables them to deliver incredible value to their audience, build relationships with hosts, and increase credibility, authority, visibility and influence. In 2007, Kelly released her first podcast but it wasn't until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in 2017, Kelly was faced with a "Jerry Maguire Moment", and with just a single client and one team member, launched her podcast guest booking agency, The Talent Squad. Kelly splits her time between Los Angeles, New York, and Sydney. WHERE TO FIND KELLY ONLINE: Website - http://thetalentsquad.com/ EPISODE SUMMARY: We're back with another special guest on the Market Like A Boss podcast - meet Kelly Glover! In this episode, Kelly talks about how you can get featured on podcasts and how you can use that as part of your marketing strategy. Podcasting has opened up the media to everybody and has created many opportunities to become more visible to a larger group of people. "The benefits of podcast are expert status, authority, credibility, reputation, influence... and it's about access. Now, you can go on any number of podcasts and the barrier to entry is much lower." -Kelly Glover According to Kelly, the podcast industry has become much more competitive. Therefore, you need a solid strategy if you’re going to stand out and get booked. Kelly advises that you start by asking yourself these questions: Who am I talking to? What do I want them to do as a result of listening to me on the show? What can I teach them that they can do at the end of the episode and put into practice? Next, do a self-evaluation. What will people find when they search you online? What does your website look like? What are your talking points? Pitching takes a lot of work so everything must be laid out well before you get started. Be specific on what you want to offer and deliver as a guest. Self-awareness is important. If you're pitching a big show, it's best to have a history of guesting first to make sure that you're ready. Start by making a list of podcasts you want to be featured on (you can search iTunes, Google or Facebook). Check the charts, look at suggested podcasts, see which ones allow guests. When your list is complete, you’re ready to craft your pitch email. Here are some tips on how to craft a pitch that will get noticed and land you a guest spot: 1. Focus on the subject line. Many people focus on the body of the email, but the subject line is the most important piece. It’s the thing that determines whether your email will be opened in the first place. 2. Do your research. Make sure you know who you're pitching to. Information is all around us so there's no excuse not to do your research about the show and the host. 3. Make sure that you're clear about what you can offer. What value can you offer and deliver to the audience? 4. The show must be suited to you and you must be suited to the show. Again, do your research! Your topic must be related to or suitable for the show you want to be featured on. 5. Play by the show's rules on pitching. Be sure to read any guidelines the show has for pitching. If they want you to fill-out a form, follow it. What if you don't get a response? Kelly recommends following up via email - especially since hosts are busy and emails may get overlooked. I also suggest that you connect with the host on social media and show that you care about their content. Make sure to give them a nudge so they would notice your pitch. For example, I followed up with a host via Instagram after pitching and was able to secure a guest spot that way. Once you get an interview, Kelly suggests that you practice in private before going public. Practice talking even just 3 minutes a day for a month. Come prepared by getting yourself acquainted to the show and host/s. You also need to make sure you have the proper tech, such as a microphone. It's better to invest in a good quality mic than face a tech or sound issue during the interview. I hope you enjoyed the episode! Be sure to pop us a note in the Market Like a Boss Facebook group and let us know which podcasts you plan to pitch! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 052: How to Market During a Crisis (Coronavirus edition) 23:10
23:10 Putar Nanti Putar Nanti Daftar Suka Menyukai23:10
Putar Nanti Putar Nanti Daftar Suka MenyukaiGiven what’s happening around the world with the coronavirus, I know many women are scared about what it means for their business. That’s why I wanted to do a special episode about how to market during a crisis and the opportunity that exists for your business. Here are 7 tips to help you market your business & land clients despite the coronavirus and other outside circumstances: Limit exposure to fear-based posts, news, and other media Explore new offers and ways to serve your audience (with people spending more time at home, this is a great opportunity to launch a new service or program Reconnect with your network. This may include past clients or referral partners. Keep those relationships going and look for ways to collaborate to reach a new audience! Focus on growing your audience. There is so much freedom in having an audience you can market to regularly. Consider a new group of people you’ve always wanted to serve - and focus on serving your existing clients well. Your clients are likely worried and need your support now more than ever. Evaluate what’s working and what’s not working in your business. Use this extra time to make improvements and do more of what’s working. It’s also a great opportunity to expand your marketing efforts - perhaps by starting a podcast or blog. Invest in support. I know, I know, it’s easy to believe that no one wants to spend money right now. But the opposite is true - this is a chance for you to invest in the support and knowledge you need to fill any gaps in your marketing. That way when things pick up (and they WILL), you are primed and ready to take action. If you’re a coach/strategist/consultant who is building your business while working a 9-5, you may find yourself with the unexpected gift of time right now. Time to work more on your business and grow it to a point where you can go full-time. If that’s a dream of yours, I encourage you to check out my group coaching program, the Dream Client Accelerator . This 4-month program will help you attract dream clients on repeat so you can grow to 50K in your business and leave your 9-5. Right now I’m offering 5 spots to the program at a special rate and with a special bonus of 4 calls with me so you can get some personal attention. Send me an email at michelle@vroomcommunications.com if you’re interested in learning more. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 051: 6 Beliefs You Need to Make 6 Figures 47:51
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Putar Nanti Putar Nanti Daftar Suka MenyukaiFor many women, reaching 6-figures in their business feels overwhelming and almost impossible. I get it - in fact, I used to be in that place. But here’s what I discovered: getting to 6-figures isn’t about what you do...it’s about how you think. In this empowering episode of the Market Like A Boss podcast, I share with you the 6 beliefs you need on your road to 6-figures: 1. Believe that more success is possible. "Success hangover" happens after reaching a certain milestone in your life and business. You start doubting if it's possible to have more success or if you can even sustain it. Remember that success is repeatable. Look back at all of your accomplishments and see the evidence that you can do it again and again! Your dream clients are inspired by your success, not threatened by it. Be bolder on your message. Don't be afraid of being judged by other people because of what you have achieved. Talking about your success inspires the right people who are committed to grow their business. 2. You're the boss, not an employee. Do you feel like you're not in control of your business? Are you overworked and underpaid? It's your business and you are in control! Don't work with someone just because they’re willing to pay you. Target the people whom you are passionate about working with. Show up where you want to show up. Moreover, set up strict boundaries for yourself. Take care of your body and mind. Protect yourself from things that trigger negative thoughts and feelings. Stop comparing yourself with other people. 3. The right clients are watching and they want to invest. You might pull back because no one showed up for your live or commented on your post. 6-figure business owners are consistent in showing up and offering value to their audience, regardless of the circumstances. Believing that the right people are watching and want to invest will change your marketing strategy and results dramatically. 4. Do fewer things that are higher impact. I’m willing to bet you’re doing #allthethings and you're exhausted and burnt out. When you focus on fewer things that will get you faster results, you'll be surprised at how much available time you have. It's not about doing more - it’s about going all in on targeting the right people who are willing to work with and invest in you. Stick to what's currently working for you and fight the urge to do more. 5. More success equals greater impact. What is your definition of success? What does it represent to you? If you truly believe that this is your purpose and you're not just in it for financial gain, then you have a positive view of success. Any negativity that you have about success will not get you to your goal. 6. I'm an expert and I know my stuff. Chances are you’re overserving your clients beyond your area of expertise. Focus on what you're naturally good at and know that it's always enough for the right clients. If you do things outside your area of expertise, you'll start attracting people who are not a good fit to work with you. That’s when you take full responsibility for their outcome so you beat yourself up and start doubting yourself. In order to get to 6-figures, you have to own the stuff you’re really good at and let your clients take responsibility for their business. Stay in your lane and you’ll go much further. "You are an expert right now regardless of how many clients you land...regardless of how many people engaged with you or read your emails or reached out to you in discovery calls. You are enough right now! If you can truly own and believe that, there is nothing you can’t do." -Michelle Vroom This is your chance to form new beliefs and thoughts that will help you grow in order for you to get to 6-figures. Here’s to your success! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 050: The Dark Side of Success 23:20
23:20 Putar Nanti Putar Nanti Daftar Suka Menyukai23:20
Putar Nanti Putar Nanti Daftar Suka MenyukaiHave you ever felt terrible after experiencing a certain level of success? Have you ever doubted yourself and felt like an imposter after achieving a big milestone in your life and business? If so, you’re not alone. This is what I call "Success Hangover", and I talk about it in this week’s episode of the Market Like A Boss podcast. Success hangover happens to many high-achieving women...and I'm no exception. Often the hangover comes in the form of doubting whether we can reach a higher level of success or maintain the success we already have. I wanted to do an episode on this because we often hear a lot about success, but not what happens afterward. It's important to recognize that there is another side of success. But it's nothing to be scared of! The key is to be prepared on how you can deal with these thoughts so that you can move to the next level. At the end of 2019, I experienced success hangover after reaching 6-figures in my business. I started doubting if I will be able to sustain it or if I will be able to make more than that. While it was totally normal for me to experience these feelings, what I couldn’t do was allow them to take root in my mind. Success hangover can't be eliminated right away, but I hope this episode will give you tools to work with and questions to reflect on whenever this comes up for you. I recommend you to follow these 6 tips in order to work on your success hangover: 1. Ask yourself: "Why am I placing limits on success?" The best thing you can do is to challenge yourself. Is it true that this is all there is for you? Is it true that you can't be more successful? Is it true that you can't sustain your success? Think about your past experiences and find examples when you were able to level up and have more success. This will help your brain process new beliefs. "One of the best things you can do whenever you experience a limiting belief or a thought that's not serving you is to challenge it! Oftentimes we just take our thoughts and our feelings as fact without even challenging them. Ask yourself, is this true?" -Michelle Vroom 2. Create a "Power File" A power file is a folder on your computer where you can save testimonials or messages that show you what an incredible, talented expert you are. Success hangover tells you that success is not repeatable. A power file contradicts this belief because it compiles multiple examples that show great you are. This reminds you that success is repeatable, and that if you have done it once, you can do it again! 3. Be honest about your feelings and get support in working through them Honesty is the first step, but you also need to get some help. You need to get help among people who understand. Having a coach helps me because she is objective about my business and she's been through these things before so she is several steps ahead of me. A coach can guide you through these feelings and challenge them so you can work through them faster. 4. Ask yourself, "What thoughts do you want to replace your current thoughts with?" Instead of trying to remove a thought altogether, replace it with something more positive. What do you really want to think right now? You are not a victim to your thoughts. You get to choose the thoughts you want to have. 5. Protect yourself and set boundaries When you compare yourself with other successful people, do you feel happy for them or do you feel jealous because there is not enough out there for you? If it's the latter, you have to stop following them. You need to protect yourself from comparison because it'll take away the joy, passion and excitement that you have for your life and business. Simply put: stop following people who are triggering your negative thoughts. Another important thing that we sometimes neglect is to take care of yourself. Take good care of your body because if you're not feeling physically well, success hangover is triggered even more. If you're feeling good and healthy, it's harder to think negative thoughts. Protect your body and mind, and set strict boundaries for yourself. 6. Journal as your future self Journal as if you're already the person who has reached the next level in your business. As your future self, talk about what success looks like and how fun it felt to get there. Start acting like the person who has reached the next level. Remember: you’re the only person standing between you and your success! Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 049: The Secret to Running Successful Facebook Ads 32:44
32:44 Putar Nanti Putar Nanti Daftar Suka Menyukai32:44
Putar Nanti Putar Nanti Daftar Suka MenyukaiMEET THE GUEST: Courtney Tarrant is a leading Facebook Ads expert who has managed over $2 million dollars in ad spend and has helped grow brands from six to seven figures and beyond. She has extensive knowledge in the world of Facebook and Instagram paid advertising and works with successful ecommerce stores and online entrepreneurs helping them scale and grow their businesses beyond their wildest dreams. Courtney is a passionate, successful entrepreneur that believes in living a life of intention and creating a life and business that she loves. She cares deeply about her clients and focuses on helping them create a life and business they love by ensuring their advertising dollars are well spent, creating leads and sales on demand. Courtney lives in Texas on a nearly 3,000-acre ranch with her husband, Will, and their 3 dogs, which allows her to unplug and recenter her focus by taking hikes nearly every day. WHERE TO FIND COURTNEY ONLINE: Facebook Page: @adswithcourtney Facebook Group: @FBAdsEmpire Instagram: @courtneyrtarrant EPISODE SUMMARY: It's another special episode of the Market Like a Boss podcast because I am joined by Facebook Ads guru, Courtney Tarrant. If you struggle with creating and running a successful Facebook ad, this episode is the answer! Courtney has been working in social media marketing since 2010 and began venturing on paid social ads before it even became big. When her family moved to a ranch where marketing jobs are scarce, she decided to start her own business in order to create opportunities for herself. Courtney's business has grown and now she's working with entrepreneurs from all over the world! She enjoys educating people about strategies on how you can spend money effectively on ads and still be profitable. According to Courtney, ads are important to your business because it helps you become more visible without the hassle of continuously posting content and engaging with people on social media every single time, and it gets you introduced to new people. However, ads don't just magically work miracles in your business. You have to know if you're ready to actually run them. Courtney shares how you would know if you're ready to run ads: 1. You need to have CLARITY. Understand what your goals are and be very specific on what you want to achieve. Remember the ABC of advertising: Audience - Who are you going after? Budget - How much can you spend? Calendar - Do you have the availability to take on clients? 2. You need to have a certain level of conversion that's happening on your website prior to starting ads. If you're looking for lead generation, there should already be at least 20% conversion rate on your landing page before you start running an ad because you'll have to spend more if you're getting less than that. If it's your first time running ads, what's the first step that you should take? Courtney advises that you should get some training first before diving into the world of social ads. You can also ask for help from ads experts if you don't want to do this on your own. Both can certainly give you amazing results. Courtney also discusses the top 3 mistakes people make when it comes to ads: 1. Investing without strategy Ask yourself, "How much can I spend to acquire a lead or a sale?" Be very clear on what your strategy is before spending. There should always be a goal associated with the money that you spend on ads. 2. Not having clarity on who your audience is Knowing who your target audience is will draw more success in running an ad. If you don’t get the right people to your ad, you’ll be wasting a lot of money. 3. Not retargeting Retargeting is when you use your ads to target an existing audience. This is a great chance to offer an opportunity to your warm audience to take the next step into working with you. Retargeting a warm audience can also result in a higher conversion rate. "Don't give up on ads. Ads can be so beneficial for your business as long as you're doing them the right way. Your message and your business is worth being heard. Get your message out to the masses so that you can continue to move forward and change the world." - Courtney Tarrant If you're planning to run or currently running an ad, check out Courtney's self-audit tool to see how your ads are performing so you can learn what’s working and where you need to improve. Connect with Market Like a Boss! Continue the conversation in Michelle’s Facebook Group Find out how you can work with Michelle at Vroom Communications Grab your copy of Michelle’s free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 048: Inside My Coaching Journey: From $1K to $30K Months 46:57
46:57 Putar Nanti Putar Nanti Daftar Suka Menyukai46:57
Putar Nanti Putar Nanti Daftar Suka MenyukaiMEET THE GUEST: Kathryn Binkley is an Integrator/Digital COO for visionary, growth-minded entrepreneurs scaling from 6 to 7 figures and the host of the In Light of Success™ podcast. After 10 successful years in the marketing agency world, Kathryn ventured out to truly take control of the impact she could have on those craving success, flexibility, happiness and financial freedom. And she hasn’t looked back since. Now five years later, Kathryn spends her days helping entrepreneurs solve their biggest business challenges, move past their mindset blocks, plan and implement high performance strategies that drive results and unlock their true business potential. With her no-nonsense, tough love approach and 15 plus years of experience, it’s never long before Kathryn’s clients begin to build a self-sustaining, wildly profitable business and a life that lights them up. WHERE TO FIND KATHRYN ONLINE: Website - https://www.alyght.com/ Facebook - https://www.facebook.com/groups/withkathrynbinkley/ Instagram - @kathryn__binkley EPISODE SUMMARY: In this tell-all episode of the Market Like A Boss podcast, I have a very special guest who has been a huge part of my business and life, Kathryn Binkley! She has been working with me for 2 years as my business coach and now serves as an integrator in my business - which is a high-level role equivalent to a COO that oversees/consults on all aspects of the business and integrates/streamlines all departments. How cool is it that I'm able to share with you my coach's perspective on where I was at when I started my business and my journey to where I am at now! When I first jumped into a discovery call with Kathryn, I immediately thought that I have to hire her because I knew she was the person I'm supposed to work with. I can honestly say that I would never have been where I am now if it had not been for her guidance and support. In this episode, Kathryn shares her views on some of my struggles early in my business...the same ones you might also be experiencing (like taking on clients who are not a good fit, undercharging, and being responsible for your client's success). Kathryn also talks about how she approached my situation and helped me shift my mindset. Increasing my awareness on how I was thinking, as well as identifying facts versus feelings have allowed me to navigate through difficult circumstances and decisions. She has also helped me realize that things have to get messy in order for growth to happen. Kathryn and I also discussed the growth of my business - from charging $80 an hour to hitting my first $10K month, and now becoming a 6-figure business owner. With Kathryn’s support, I have come to realize my real worth and have gained confidence in my ability to serve my dream clients! Money is great, but what's more important is how my success has impacted my life. I now have a new home where we're raising a family and making memories together. I have also created jobs through my company and I'm able to invest in my community. "It ultimately comes down to choosing what you want. Getting really crystal clear on what you want out of life means defining success for yourself. You have to realize that you not just desire success but you also deserve it." -Kathryn Binkley Don't be afraid of investing in yourself and business. Kathryn was the first investment that I made for my business and I made that initial investment back within two months of signing on with her. Every time I invest in something, I rise to the next level. That’s because I act like the woman who’s already hit her goal vs. waiting for validation once I hit the goal. The last lesson Kathryn shared during the episode - and the most important - is that you can change your situation at any moment. If you’re not where you want to be, try this exercise: write down all the reasons why you can't reach whatever goal you have in your business. Then go back and identify how you are choosing to adopt these beliefs. If you want to grow in your business, then you need to take responsibility for your thoughts and your actions. I hope this episode inspired you and showed you what’s possible with the right support! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 047: How to Share Results Without Making Guarantees 19:58
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Putar Nanti Putar Nanti Daftar Suka MenyukaiIn today's episode, I talk about one of the top three questions that I get from women in business - how to share results without making any promises or guarantees. Landing your dream client requires talking about what you can do for them. But first, you have to know the difference between making a promise or guarantee versus just talking about results. Making a promise or guarantee is like saying: "If you work with me, I'll make you a million dollars in 3 days!" When you make a promise or guarantee, you're putting all the responsibility on yourself. When you share results, you’re telling your potential clients what’s possible if they work with you. The responsibility is all on them. "If people are confused or they don't know what's possible if they work with you, they’re not going to work with you." -Michelle Vroom Now, let's dive into the reasons WHY you're not sharing your results: 1. You don't know who your dream client is. Without knowing this, you can never be specific about the results you can deliver. Having a wide variety of people working with you who are getting a variety of results will make you question your ability as an expert. On the other hand, if you're only working with people you're meant to work with (aka your dream clients), they're all going to get great results so you can speak confidently about what's possible! 2. You don't have the right offer. This goes hand-in-hand with No. 1. When you're clear about who you want to serve, you'll also get clear on what to offer. You don't have to please everybody with your offer. Instead, focus on your expertise and key areas, and show up as an expert who is capable of your dream client's transformation. 3. You feel like an imposter. If you're not serving the clients you're meant to serve, you're going to feel like an imposter. This also means that you're not clear about your results and how you're going to deliver them. Working with clients who are not a good fit will make you question your expertise because they're not getting the results that you want. Stay in your lane and focus on your God-given talents! 4. You’re afraid of success. Because you're not clear about your dream client and offer, and you're getting inconsistent results. That leads to doubts about whether you can actually deliver for your clients. As a result, you self-sabotage and don’t take on more clients because you're scared. There’s no pressure to deliver if you don’t get clients in the first place, right? "Serious clients want to know that serious results are possible! In order to get serious results, you have to take your business seriously. That means understanding who you are best set up to serve, and only serving those people." - Michelle Vroom Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 046: 5 Tricks to Land Clients Faster 20:49
20:49 Putar Nanti Putar Nanti Daftar Suka Menyukai20:49
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you want to know how you can land clients faster without doing more work or spending more money, you don't want to miss this exciting episode of the Market Like a Boss podcast! I have built a 6-figure business by showing up and going all in on my Facebook group. If it happened to me, it can happen to you too! So I'm sharing with you these 5 simple tricks to land clients faster that you can do NOW. 1. Free up your calendar and block off time for clients you want to serve I have worked with a lot of women who are scaling their business and are struggling to keep up with their schedule. I myself have faced this. Here’s my best tip: don't let your schedule run you. You have to take control of your time. If you feel like you don't have enough time to serve clients, then you are not going to want to take on more clients. One of the best tricks that you can do right now is to go back to your calendar and ask yourself: Does what’s on my calendar reflect my goals? Then I want you to block off extra time on your calendar for the number of new clients you want to take on. This powerful practice will actually make you feel ready and excited to take on new clients! 2. Celebrate clients before they arrive To get the excitement up before I launch a program or service, I take a sticky note and draw lines that correspond to the number of open spots I have. That way I’m celebrating these women before they’ve even signed on with me! I also love the feeling of adding a new name to an open slot. "Mindset is everything when it comes to marketing. So many times we doubt our ability to get new clients. If you can celebrate the fact that they're on their way to you, there is so much power in that!" - Michelle Vroom 3. Describe who your ideal client is in your messaging You have to describe in detail who your ideal client is, because if you don't, you are going to attract a lot of people who might not be a good fit for you. Specify who your ideal client is and talk to them directly in your messaging. That level of detail is what brings people to you instead of the other way around. 4. Say NO to the wrong fit clients Are you trying to sell anyone and everyone into your program or service? When you say no to someone who is not the right fit, you feel empowered and in control of your business. It makes you show up confidently with zero desperation. Time is valuable so don't be afraid to say no. Saying no frees up space for your dream clients. 5. Know what happens after you sign a client At a high level, know exactly what will happen after a client says yes to working with you. You might resist taking on a client if you're unsure what happens after, so you must have a clear process for onboarding them and how you will start to work with them. Outline the 5 steps that happen after a client says yes because this will help you be ready and be excited to receive them - and more importantly - eliminate your fear of success. Each of these tricks will lead you to the right frame of mind and perspective to take on new clients. Remember, confidence plus clarity equals clients. Which trick will you adapt to your business? Join my Facebook Group to weigh in and celebrate your success with other like-minded women! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 045: How to Land Multiple Clients in One Day 23:11
23:11 Putar Nanti Putar Nanti Daftar Suka Menyukai23:11
Putar Nanti Putar Nanti Daftar Suka MenyukaiHow in the world is it possible to land multiple clients in one day? It’s completely possible for each and every one of you. In this episode, I talk about how to land your DREAM CLIENTS - people who are ready and excited to work with you. Not just one, but multiple dream clients in just one day. A week before I recorded this episode, I landed 3 clients in one day for a total of 23K in sales. I don't say this to brag but to show you that IT IS POSSIBLE. "There is no dream that is too big for you. All of this is completely possible. If it's possible for me, it's possible for you too!" -Michelle Vroom Don’t worry - I’m not just going to tell you that it’s possible without sharing how I made it a reality. Here are 5 steps I took to reach this huge milestone: 1. Have a lead generation system in place I have a system for how I find and attract clients. I bring them into my world so I can build a relationship with them. As you let people in, you'll notice that there are certain people who show interest in working with you. I call them my VIPs. I track my VIPs and connect with them regularly so they’re primed to work with me. In fact, two of the three clients I landed in one day were already on my tracker. That’s not a coincidence. It’s proof that you have total control over your marketing and the type of clients you land. 2. Have a strong messaging I am crystal clear about who I work with, who I support and how I help them. Know who your dream client is and be very direct with your message. People will start reaching out to you if your message is strong. Another important part of messaging is to not be afraid to talk about your success. Don't hide your success just because you're scared you'll be judged. Own your success! Your success will inspire the right people. 3. Expect that you're going to work with your dream clients Since I have a lead tracker in place, when someone sets up a discovery call, I already know whether they're a good fit or not. So on the day I landed multiple clients, I woke up excited. I knew I was going to land 3 clients (and told my husband so that morning). My expectation and confidence led me to show up a different way on the discovery calls. What would happen if you showed up to discovery calls believing you would land the client? What would you do differently? "If you're showing up confidently, your ideal client is going to mirror that emotion. They can't help but feel confident in working with you." - Michelle Vroom 4. Don't be tied to the outcome Expect that your dream clients are going to work with you, but don't be tied to the outcome. You don't need them..they need you. Know that there are more than enough people you can work with. Don't put so much pressure on yourself going into a call. Also recognize that when someone books a call with you, it’s because they believe you can help them (assuming they’re the right fit). You have to try to convince them not to work with you. Be confident that if they’ve taken the step to book the call, they’re already on the road to working with you! 5. Own your expertise Tell your dream client how you are going to help them, and believe that you can deliver results! Having belief and confidence in yourself will make everything effortless. You can't guarantee results, but you shouldn't be afraid to talk about what’s possible when someone works with you. Your confidence makes clients excited that they have finally found someone who can help solve their problem. Your ideal clients also know they can afford working with you because they are committed to solving their problem. If you want support in attracting dream clients on repeat, then my Dream Client Accelerator program is perfect for you. This four-month group program will help you find, attract and convert dream clients faster. This program is ideal for coaches, strategists or consultants who want to grow 50K in their business so they can leave their 9-5 this year. It’s also ideal for women who have recently left their 9-5 and want to match the income they were making. If this sounds like you, then send me an email at michelle@vroomcommunications.com . I’ve got 5 spots left for high-achieving go-getters who are ready to make massive change in 2020. Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 044: How I Make Money From My Facebook Group 28:15
28:15 Putar Nanti Putar Nanti Daftar Suka Menyukai28:15
Putar Nanti Putar Nanti Daftar Suka MenyukaiHave you been growing your Facebook group and wondering how you can make money from it? Have you been feeling like your Facebook group has turned into a waste of time? Then this episode is for you! Facebook groups play a huge part in my business. Having my own Facebook group - my own audience of dream clients - has been one of the main reasons why I've hit six figures, why I had my biggest month ever in November last year and why I'm working with clients who I absolutely love. This can also be a game changer for your business! When I started my Facebook group, I didn't actually have a concept on who I wanted to let in or how I was going to make money from it. Then I developed a solid plan on how I was going to nurture my audience and how I was going to land clients from it. My Facebook group is continuously growing well. I can go into my group, sell something tomorrow, and people will buy! It was hard for me to make the transition from just growing my group to becoming comfortable enough to put offers out there consistently. I show up, provide great content, build relationships inside the group.. but I also tell people how they can work with me! This is what I find a lot of people don't do. Hopefully, these tips I'm sharing with you will help you make money from your Facebook group: 1. Be clear on who your Facebook group is for. Don't feel bad about not letting people in. You have to know who your ideal client is and you have to set boundaries. Be crystal clear on who your group is for and what they're getting out of Facebook group. 2. Show up consistently. It sounds basic but so few people do this. It doesn't feel like work to me because it's something I'm excited and passionate about, so you really have to decide if you want to make money from your Facebook group. However, if you're still struggling to be consistent in showing up, then you have to ask yourself what fear is coming up. You have to confront your fears because you can't expect your audience to show up for you if you're not consistently doing it. 3. Don't be out there trying to be everybody's best friend. You need to hear this! You feel the pressure to over deliver because you just want people to like you. You may give free value inside your Facebook group but you also have to set clear boundaries. People need a leader. You need to show up as the expert and to have a clear set of beliefs and values. "You are in business to be a leader to make money. You can make friends or you can make money. And you get to decide which one you want to do." -Michelle Vroom 4. Nurture relationships. Paying attention to people, listening and understanding where they're coming from and what they need are important in creating a safe place inside your Facebook group. It can become a platform where people can talk about difficult stuff in business and ask questions without feeling that someone's going to judge them. One of the highest forms of compliment I receive is when people tell me that they feel that they know me just from my Facebook lives alone. Be genuine and authentic in order to nurture relationships inside your group. 5. Share your offer. Many people struggle to put their offers out there because they don't want to sound salesy. There are people inside your Facebook group who are willing to work with you! But you have to show up as a leader and an expert so they could come to you and start to work with you. "The only person standing in your way from making money and landing clients in your Facebook group is YOU!" -Michelle Vroom You might be afraid to share your offers because you question whether people even want it. The right people are out there and you have to tell them how to take the next steps in order to work with you. Your Facebook group gets to be as successful as you decide it's going to be. You have to decide to go all in! Remember that it's possible to make money from your Facebook group and the tips I shared with you will absolutely help you get there faster. If you want to make money from your Facebook group now, then my Fast Track Your Facebook Group Workshop is perfect for you! This workshop will teach you how to convert people inside your group to clients so you can make more money. You can purchase a replay of the workshop here: https://vroomcommunications.lpages.co/fast-track-your-facebook-group/. Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 043: 5 Lessons I Learned in 2019 25:52
25:52 Putar Nanti Putar Nanti Daftar Suka Menyukai25:52
Putar Nanti Putar Nanti Daftar Suka MenyukaiThe Market Like A Boss Podcast is back! It's time to reflect on what we have accomplished, as well as what went well and what didn't on the previous year. 2019 was huge for me because of all the amazing things that happened in my life and business. But it's not all rainbows and sunshines.. there were lessons that I needed to learn which I will share with you on our first episode for 2020. Here are the 5 lessons I learned in 2019: 1. People are always watching. You're showing up everyday but you might be wondering - Are people actually watching? Are people paying attention to what you have to say? YES! I want you to know that people are always watching. No one showed up to your live event or no one commented on your social media post.. so you stop showing up. Take this chance to show up even more! Oftentimes, the ones who are the most serious in getting help are the ones behind the scenes. Had I stopped showing up, I wouldn't have landed those clients. You must be committed to show up for this kind of people. 2. Clarity drives impact. I was in a pretty dark place in my business over the summer. I found myself taking on clients who weren't a good fit and I was pressured to take on more because we moved to a bigger home which I felt I didn't deserve (hello, imposter syndrome!). I engaged in self-sabotage and I took it personally. It lasted nearly 4 months and my income took a backslide. I looked into my role in my business and I realized, with the support of my coach, that I didn't have the clarity that I needed about who I wanted to work with and who my dream client is. Clarity is the key to success in marketing. So I looked back at my clients who have gotten the best results, and from there I honed in on the characteristics of my dream client. Now that I know who that person is, I can speak directly to them and that's when people started working with me. "Stop chasing the shiny objects and look inside of yourself. Do you have clarity? If you don't have clarity, then you've got nothing else in your marketing. No other strategy is going to work." -Michelle Vroom 3. Expect the unexpected. I got locked out of Facebook recently for days.. I've had clients leave me and people ghost me.. I had a launch that didn't go the way that I expected.. No matter who you are or where you are at your business, the unexpected will happen. But these don't dictate your success and growth in business - it's how you handle the unexpected circumstances and how you move forward. It's very important to separate the facts from the feeling and start treating your business as a business. Ask yourself, "what do I need to do in order to think like a boss?" 4. Learn how to think like a business owner. I learned how to think like a 6-figure business owner. In 2018, I told my coach that I didn't think it was possible to make more than 50K in a year. But I ended up hitting over six figures in 2019. I had to think like a 6-figure business owner before I actually reached that goal. I had to make hard and scary decisions. What's your goal for 2020? "Whatever that goal is, you can't take actions that will help you reach that goal once you get to the goal. If you want to reach your goals faster, you need to start acting like the person who has already reached your goal." -Michelle Vroom 5. Ask for help. I had to ask for help from my family, coach and fellow entrepreneurs. It can be hard because it shows that we don't know everything.. but we're NOT supposed to know everything! It doesn't mean you're not equipped to serve your clients or you won't be successful in your business. You don't have to do everything. You have to think and act differently. Know where you're struggling at and where you need support in. You have to ask for help. This will make you get to the next level faster. I want to challenge you to get the help you need and seek that help. Start fresh and do the things you've been always wanting to do. I hope that these lessons will help you make 2020 a year of success! Happy New Year everyone! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 042: Crushing Limiting Beliefs 34:13
34:13 Putar Nanti Putar Nanti Daftar Suka Menyukai34:13
Putar Nanti Putar Nanti Daftar Suka MenyukaiMEET THE GUEST: As a business and career coach, Coryn Quester helps aspiring and existing entrepreneurs bring the business of their dreams to life. Her mission is to help people understand that closing the gap between going from employee to entrepreneur is simpler than you think! WHERE TO FIND CORYN ONLINE: Website - https://corynquester.com/ Instagram - @corynquester Facebook - @corynquestercoaching EPISODE SUMMARY: This is another special episode of Market Like a Boss podcast because we have Coryn Quester on the show to talk about limiting beliefs and what's possible for women in business. During the episode, Coryn shared the most common limiting beliefs that may be stopping you from pursuing your dreams: 1. Comparison There is a voice inside your head that says you can't achieve what super successful people like Steve Jobs have achieved. You may think that your dreams are unattainable, but you really just need to have the courage and drive to keep going. Same thing on the other side of the coin - when you see someone struggle or fail, you might think that it will also happen to you. It’s much more comfortable to stay where you are than to risk failure. 2. Perfectionism Many of us are trained to believe that having a Type A personality is necessary for success, and we carry this on into our careers and lives. You beat yourself up trying to be perfect and it keeps you from even wanting to try. Remember - we're human and it's perfectly ok not to be perfect! 3. Self-doubt Imposter syndrome makes us believe that we are not worthy enough to follow our dreams. Moreover, as you get more successful, you might start to think that you are not deserving of what you're achieving. It happens at all levels, and it's important to note that everybody struggles with it in some form. 4. Need for approval or acceptance Being afraid of what people might think limits you from taking steps towards your goals. The truth is, people will ALWAYS have an opinion...regardless of whether you take action or not. Are you really willing to let their opinions hold you back from pursuing your dreams? 5. Assuming the worst aka "The Pessimist" You've already decided that the outcome will be negative. You become scared of what's going to happen. You're living your life as if it had already happened. Coryn explains the psychology behind how these beliefs manifest in our lives. It all comes from the same place - as humans we are conditioned to recognize threat and the automatic fight or flight response turns on. Fear keeps us safe. "If we feel like something is going to threaten our safety, our limiting beliefs pop up, hence why we run the other way or we hold ourselves back." - Coryn Quester Why are these limiting beliefs harmful? They hold us back from happiness, peace and what we intuitively know as right. They also cause stress, anxiety and depression. We let fear run the show, which leads to poor decision-making. Coryn believes that failure doesn't exist unless you say it does - if something isn't going right, do whatever you need to do to see if something else works better. You can always try something new! "If you decide that you fail, that's your decision. You can fall, but if you don't get up, that's on you." - Coryn Quester Now that we’ve uncovered the most common limiting beliefs, how do you address them? Coryn shared the following steps on how to overcome limiting beliefs: 1. Recognize your limiting beliefs Start by identifying and understanding your top three limiting beliefs. Become aware and recognize when they're coming up in every situation. Overcome the belief by choosing to take action anyway... even if you're scared or worried because you know that you'll still be safe. 2. Get a mentor or coach A mentor or coach will help you see the blind spot and clear the path. You're not alone and these limiting beliefs don't define you. You have the power to change. Surround yourself with people that lift you up and let go of relationships that no longer serve you. You may follow Coryn on Instagram @corynquester and Facebook @corynquestercoaching. Tune in to her podcast, Discover What's Possible with Coryn Quester . Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 041: How to Market as an Introvert 21:23
21:23 Putar Nanti Putar Nanti Daftar Suka Menyukai21:23
Putar Nanti Putar Nanti Daftar Suka MenyukaiMarketing can be scary if you're an introvert. Many of my clients are introverts, and even though I'm an extrovert myself, I understand how difficult marketing can be for an introverted person. That's why in this special episode, I talk about how to become confident in marketing the way YOU want...not the way someone else says you have to. Here are some of the challenges that you might be facing in marketing as an introvert: 1. Being ON all the time For introverts, being constantly visible online and talking to a lot of people can be very challenging. It can be super draining and can suck out a lot of energy. 2. Act of talking to people Even if it's through email or online, simply having conversations with other people can be scary for introverts. They may feel uncomfortable talking about themselves and quite conscious about what others might think about them. 3. Being seen as an expert Many introverts don’t see themselves as experts or leaders. You may not think you’re deserving of the role and feel better behind-the-scenes. 4. Being consistent in putting yourself out there Introverts can be easily drained by doing a Facebook live or engaging in social media. Staying consistent can be challenging - especially if you don't take control of your schedule and set boundaries. A lack of boundaries may lead you to shut down for a few days or even a few weeks. Yes, these challenges are very real. But they shouldn't stop you from marketing your business. There are many ways to reach your dream clients and you don't have to market the way extroverts do. What's important is that you show up consistently to your audience in a way that feels natural for you (believe me, they can sense that). "I want to challenge you to think about how you can reframe your perspective of marketing and focus on how you can market in a way that feels easy and effortless for you." -Michelle Vroom Here are 5 of my best tips for how you can overcome these challenges based on real-life experience working with my clients: 1. Build in breaks and rest As an introvert, you need to protect your natural energy. Know your energy levels throughout the day and base your marketing strategy around that. For example: client-generating activities should be done when your energy levels are high. Plan your week accordingly and don't forget to include breaks and rest so you can recharge. 2. Embrace your superpower Don't fight your natural way of building relationships. Do you like doing live videos? Or writing emails? Or answering questions in Facebook groups? Embrace your natural preference of connecting with people. Focus on what you WANT to do instead of what you feel you should do. Figure out how you want to be visible on your own terms (which is what I help my clients do). 3. Embrace the power of one-on-one conversations Think about how you can have more one-on-one conversations instead of talking to big groups at once. Take the pressure off by connecting with your potential clients over coffee or Messenger. Focus on being helpful and adding value - it will put you in a much more confident mindset! 4. Set boundaries for yourself When planning your schedule, incorporate how you can set boundaries so you can operate effectively and creatively. Be responsible with your own boundaries because without these, you may burn out and shut down. Make sure that you also communicate your boundaries with your clients, team, audience...and even family/friends! 5. Identify your triggers There are certain triggers that cause you to want to run and hide. For example: not taking breaks and resting or spending hours online can be triggers. Make a list of how to prevent or minimize these triggers in your life. In order to show up consistently and land clients, you have to protect yourself from any triggers that keep you from putting your best self forward. Want to continue the conversation? Join my Market Like a Boss Facebook Group where you can chat with fellow introverts about your struggles and share best practices. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 040: Turning Leads Into Instant Buyers 38:10
38:10 Putar Nanti Putar Nanti Daftar Suka Menyukai38:10
Putar Nanti Putar Nanti Daftar Suka MenyukaiMEET THE GUEST: Eden Fried ditched her plan to go to law school and started an online business instead. Fast forward a few years, and she's mastered the art of selling digital products online and now teaches other women how to turn their passions into products they can sell online, too. She's the host of the Rebel Boss Ladies podcast, the founder of Rebel Boss University (a membership community for product creators), and the founder and host of the Rebel Boss Summit, a twice annual virtual summit for current or aspiring digital product creators. WHERE TO FIND EDEN ONLINE: Website - www.edenfried.com Instagram - @edenfried EPISODE SUMMARY: I'm so excited that we are joined by Eden Fried, our special guest for today's episode! Eden mastered selling digital products online and she's now helping women turn their passion into products that they can sell online. Her life took a turn from attending law school to starting her own online business to pursue a life that has more freedom and flexibility. In this episode, Eden and I talk about how you can make a simple product with powerful impact that could drive sales and potential clients to your business without spending too much. Introducing... TRIPWIRES! A tripwire is a low cost digital product that is offered at a discounted price for a limited amount of time. Once someone signs up for a lead magnet or freebie, s/he is redirected to a tripwire sales page. What's different is there's a sense of urgency which makes it work well... but it's also really important to be creative and to make sure that your product meets your clients' needs. Eden shares how tripwires can benefit you business: Statistically, if someone buys something from you once, they are more likely to buy something from you again in the future. If you get them to buy even a very inexpensive product from the very beginning, they're more likely to purchase a more expensive product in the future. This is a great marketing strategy because the best customers are repeat customers! Although tripwires are inexpensive, profit from these cover a portion of your business expenses such as ads. You are furthering trust with the people who buy your tripwire. Selling a product that could help your audience solve their problem develops trust... which may lead to them becoming your raving fan! "It's important to not look at the tripwire as the end-all be-all, but really as the beginning of your relationship with your potential clients." -Michelle Vroom So what makes an effective tripwire? Eden breaks it down here: Simple and small but can really solve a specific problem Available for a limited amount of time Offered at a discounted price Visually appealing sales page Standout call to action buttons The good news is you don't have to be a techie in order to set up a tripwire. You may use what you already have in your business such as your website, for the landing page. It's also crucial that you use sophisticated timer that really expires at the end of a deadline (such as Deadline Funnel). Lastly, be sure to use a very reliable payment processor such as Thrive Cart. It's also good to take time to truly evaluate whether your tripwire is working. You should have at least 200 signed up to your lead magnet before making any decisions about updates, etc. "You can set it up right now! It's actually not complicated to do... Once you understand the framework and you have those ingredients for success, you'll be able to get it up and running and you'll be able to convert those leads to customers really, really quickly." - Eden Fried You can find Eden on Instagram @edenfried and her website www.edenfried.com where you can download a free guide on how to setup a tripwire . You may also tune in to her podcast, The Rebel Boss Ladies Podcast . Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 039: The Power of Rest in Marketing 18:04
18:04 Putar Nanti Putar Nanti Daftar Suka Menyukai18:04
Putar Nanti Putar Nanti Daftar Suka MenyukaiRest is so underrated, especially in business. Not many people talk about it. Most of us are just hustling our way to success, and it is really exhausting. On this episode of the podcast, I talk about why rest is so important in your marketing strategy. Contrary to what many believe, you don't always have to be in hustle mode in order to reach your goals. By doing less, your results will be better! I’ll be the first to say I’m guilty of not taking time to rest. When I reached 6 figures in my business and doubled my income from last year, the pressure level also went up. Success is addicting, and it happens at every level of business. Even if you're just starting out or you've been in the business for quite a while, we tend to push ourselves harder and forget about rest. Rest allows us to recharge. As we gain more opportunities to market and reach potential clients, it gets more and more difficult to take a break. This eventually leads to burnout, and I personally experienced this in my business. It makes us slow and dull, and we start to doubt our own abilities. This is why you need to fill up your tank to keep your wheels turning. I noticed that after taking a well-deserved rest, I feel rejuvenated and that's when my most creative ideas come to me. Being in the moment, like spending time with your family, opens your mind to what's more important in life. It provides a better perspective on what really matters to you and helps you see that there is more to life than business. When you become overwhelmed with and wrapped up in work, you become stressed out physically, mentally and emotionally! People also develop unrealistic expectations. Hence, you not only feel pressure from within, but from those around you. To help you get better at habitually taking a rest, I share with you 5 steps to incorporate more rest into your marketing, business and life: 1. Let go of all the junk that you're carrying with you. All those junk are just weighing you down. You don't need them and you definitely don't need to carry them with you. These could be your desire for control and approval, your lack of boundaries or your urge to always be on the go. It's time to let them go! Start embracing rest and you'll immediately feel lighter. 2. Build rest into your calendar. Work doesn't end. Even rest should be scheduled or it doesn't happen. Make sure to block off some time for rest so you will always be reminded to always take a break. Relax, take a vacation or simply spend quality time with your family! 3. Turn off all tech and disconnect! On Saturdays, I schedule a "social detox" which means that I disconnect from all social media which forces me to be present at the moment. Whether we like it or not, social media conveys messages that may trigger negativity, such as we're not good enough or we've got to do more. I recommend that you list the top things that trigger your stress and anxiety on a piece of paper where you can see them. Protect yourself and be strict about how much time you spend on social media. 4. Set proper boundaries. Hold yourself responsible for setting limits and keeping proper boundaries for yourself! Again, people may develop unrealistic expectations and it'll put more pressure on you. Be strict in following your own standards and be kind to yourself. 5. Ask your loved ones to keep you accountable. I challenge you to tell more people that you need more rest. Our family and friends want to see us happy, so it's best to ask them to keep you accountable with your rest. The first 30 days of setting a new habit are crucial since it's when you're most likely to go back to your old ways. Having someone remind us that we need to take a break keeps us from slipping back to hustle mode. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 038: Create More Content in 5 Minutes 7:24
7:24 Putar Nanti Putar Nanti Daftar Suka Menyukai7:24
Putar Nanti Putar Nanti Daftar Suka MenyukaiI’m going to help you come up with new ideas for your content in just 5 minutes! This is an exercise that you can use and come back to at any time to help you come up with more content when you need it. So many women tell me they struggle to come up with what to say to their audience and they don’t know what kind of content to put out there. This is going to solve that problem once and for all! Step 1 - Free write your ideas Grab a piece of paper and jot down any and all ideas that come to mind when you think about sharing content with your audience. What do you want to talk about? What topics are you passionate about? What is your audience asking questions about? What are they struggling with? Just keep writing, there are no wrong answers here. Step 2 - Organize with content pillars Now start to organize your ideas under content pillars. Content pillars are themes or categories based on what you are passionate about, based on what your audience needs to hear, and based on what you are an expert in. So go back through your list and identify common themes or categories. Those will be your content pillars. You should select approximately 4 or 5, no more than 5. Step 3 - Determine your topics Once you have your pillars, you have a lot more organization. Go back to each pillar and brainstorm some topics that go with your categories. If you’re having trouble here just ask yourself these questions: What does my audience need to know about this category? Why is this category important? What do I want to say about this category? And give yourself permission to talk about what you want to talk about. You are the expert and you know best. List out 4 or 5 different topics under each content pillars. You will add to this as you go and as you market longer. Make sure you keep this file somewhere other than just on a sheet of paper so you can keep up with it and continually add to it. The beauty of having content pillars is that you can choose a specific theme or category for a week’s worth of social posts. If you’re having trouble coming up posts on the fly or coming up with some inspiration, content pillars are especially helpful. At the beginning of the week you can map out your posts and tie them back to a specific theme or category. You’ll be surprised how much creativity goes into that when you get started! There is a lot more I can say about content marketing, but for now I wanted to share this quick exercise with you. Hopefully it gives you some new ideas so you can connect on a deeper level with your audience! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 037: Why Your Marketing Feels Salesy 16:15
16:15 Putar Nanti Putar Nanti Daftar Suka Menyukai16:15
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday I am talking about why your marketing feels salesy. I want to let you know how you can turn things around so that your marketing feels genuine and authentic, and so you can land clients with confidence. I hear people say they’re afraid to talk about what they do or offer a free call because they don’t want to feel salesy. But ladies, we are business owners! And you have to sell and make money in order to run a profitable business. You should not feel like you have to apologize for that. Here are some reasons why you feel salesy: 1. You are not aligned with your offer. This could be a service, a program, a course, a workshop, whatever it is, if you’re not sold on it then your audience isn’t going to be either. If you’re not excited about your offer, you’re probably not showing up and getting visible. Remember, you cannot push away or offend the right people. The people who are perfect for you and your services will love your messages! You’re providing the solution to their problem. So if you’re not reaching these people, they don’t get to know you and your expertise. 2. You’re not reaching the people with the greatest need. There are a lot of people you could serve. But who has suffered and struggled long enough that they are ready to work with you? If you’re not reaching the people with the greatest need, then you’re going to hear people telling you they’re not interested and that will fuel your feelings of being salesy. The people with the greatest need are dying to know what they next step is and how they can work with you. It’s hard to feel salesy when someone is begging you for more information! 3. You haven’t nurtured your audience. You need to spend some time nurturing your audience. Get to know them, ask them about their struggles, and provide great content that addresses their struggles. When you spend time nurturing your audience you can talk to them about what you offer without feeling salesy because there are people there who are ready for your offer. Are you skipping over this and not giving your audience enough time and information? Be sure to nurture your audience and don’t rush this part. 4. You’re not confident in yourself and that you can deliver. When you’re not confident that you can deliver, you feel guilty even asking for money. You hesitate to offer a service because if someone invests and you can’t deliver on the outcome, then you wasted their time and money and that doesn’t feel good. But why don’t you think you can deliver? You’re a talented expert, I’m sure. The reason you feel guilty is because you’re not confident in the end result. So instead of blaming external factors, look inside yourself and figure out why you’re not confident. One of they quickest ways to shift this is to look at examples of when you did deliver. Even if you’re brand new, there have been times in your life or career when you did deliver. Go back to that and remember those examples! When we hit hard times or struggle, out successes and accomplishments leave our brains. So remember that evidence that you did deliver to remind yourself of that. “At the end of the day you can be aligned with your offer, you can be reaching the people with the greatest need, and you can have nurtured your audience, but if you don’t believe you have the power to deliver, you are always going to feel salesy. This is the first place to start.” – Michelle Vroom You’ve got to look inside yourself and figure out why you don’t feel confident. Because until you tackle that, anything else I’ve mentioned here is just a short term fix. I hope this has been helpful for you. Head over to the Market Like a Boss Facebook Group and let us know what things are you going to do to start showing up like the confident boss that you are. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 36: How to Get Clients to Come to You 26:47
26:47 Putar Nanti Putar Nanti Daftar Suka Menyukai26:47
Putar Nanti Putar Nanti Daftar Suka MenyukaiGetting clients to come to you and ask how they can work with you is like the Holy Grail of marketing! It’s a dream that many people have. So I’m going to share with you steps that you can take now to shift from having to go out and spend all of your time and energy looking for clients, to having people come to you and ask how they can work with you. The steps you need to take to get potential clients to start coming to you are: 1. Create your own audience. If you are constantly going out to other people’s communities, it is going to be inconsistent, and it will be difficult for people to get to know you to the point where they are actually asking how they can work with you. Your own audience can be things like an email list, a Facebook group, an Instagram channel, LinkedIn, or a YouTube channel. Whatever it is, having your own place for people to come get to know you will be a lot easier for people to check out your content and feel ready to ask to work with you. 2. Have confidence in your offer. Many of you don’t have confidence in your offer, even though you think you do. Maybe you’re struggling to communicate what your offer is. You need to explain what the value is, not just the logistical details. If you don’t truly believe in, or understand your offer, your potential clients won’t either. You need to have an offer that is a no-brainer to you, that you are completely confident about. And you need to be completely confident in your ability to deliver. “The transformation is the piece that your audience cares about. And if you can truly start focusing on that transformation, people are going to be coming to you right and left.” – Michelle Vroom 3. Be consistent. You can’t drop in once in a while and expect that people are going to know enough about you, and what you provide, to start coming to you. You need to show up and put out content consistently, even on the hard days, even on the days when you don’t feel like it. If you want clients to come to you consistently, then you need to be consistent yourself. 4. Speak their language. A lot of you are putting out messages and talking about things in a way that your audience would never talk about them. If that’s the case, then there’s going to be a disconnect there. You need to show up in a way that feels genuine for you. But you also need to make sure that you are using your audience’s language, and you’re explaining things in a way that they will understand. Market research, and actually talking to your ideal audience, helps to discover words and phrases you can use. When that happens, people know that you really understand them. 5. Handle objections before getting on discovery calls. Many of you are getting on discovery calls and hearing the same objections over and over again. One thing you can do to make these calls easier, and get people to start coming to you, is to handle these objections early on in your messaging. If you are doing your marketing well, you are talking about these objections there and helping people overcome them before they even get on a call with you. Once you help them overcome their objections, they don’t even need to get on a call because they already know that you are the person for them. What are the top 2 to 3 objections you hear, and how can you start to shift your audience’s perspective on those? 6. Be serving people. By serving people I mean guiding them, answering their questions, and helping them think through things without expecting anything in return. What does service truly mean for you? Are you actually taking time to answer questions and educate people, or are you just pushing your agenda? Think about how you can be better at serving your audience. “I’m going to challenge you to think about how you can serve people without any expectations, without any conditions.” – Michelle Vroom This may not result in a client immediately, but that is how people start to view you as an expert and talk about you to other people in their network. And that is when people start coming to you. So, what would it look like for you to have freedom in knowing where your clients are coming from and having them come to you asking how they can work with you? That is true consistency, that’s true freedom in marketing. And that’s when you know that your marketing is working. It doesn’t happen overnight, but it definitely happens a lot faster when you have support. If you’d like to reach out to me to see how I can support you, email me at michelle@vroomcommunications.com . I’d love to help you get clients to come to you! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 035: Creating Copy That Converts 37:23
37:23 Putar Nanti Putar Nanti Daftar Suka Menyukai37:23
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday we welcome special guest Tara Bosler to the show! Tara is an amazing creative copywriter. She has the power to craft messages that connect with people at the emotional level. And when it comes to marketing, that is one of the most important things you can do. In this episode, Tara shares the top 2 common mistakes she sees other female entrepreneurs make in their copy and messaging: Skipping foundational copy Not being authentic Foundational copy is all the essential pieces of your branding. Things like who you are, who you help, what you offer, your mission, your purpose, your vision. The process of establishing your foundational copy isn’t fun and sexy, it’s a little bit of work, but it’s so important and it makes everything else flow easily. “It really helps to build that foundation. Then the content just starts coming to you.” – Tara Bosler Authenticity is huge, especially in online business. The reason that someone is going to choose you is that they’re attracted to you, your energy, and your values. “Nobody wants generic. They want specific, authentic, I’m getting the real deal here.” – Tara Bosler Once you have your foundational copy, Tara also recommends starting with your call to action. If you don’t know what you want people to do and how you want them to engage then they’re not going to. With whatever you’re writing, consider: What is your motivation for writing this? What is your purpose for writing this? “When you have a call to action, and you have a clear navigation for where you want someone to go, then it becomes much easier to start.” – Tara Bosler Another big tip Tara shares is to give things time. Even if a certain call to action doesn’t work at first, you’ve got to keep with it for a little bit to see results. The closer you can get with your language to how your clients are talking to themselves, the better. You have to be really in tune with your audience. That comes from having personal conversations with them. You can get on a call with people or copy and paste what your audience is saying. Sometimes you need to listen to people to hear what they need by what they’re not saying. Hearing what is at the root of something, and naming those emotions, is what really gets to the impactful, emotional copy. If you can write that and have your audience say, “I was just thinking that!” then you’ve done it. People also have short attention spans and Tara says you need to recapture their attention every 8 seconds by creating a moment to trigger emotion for them. Examples of these moments can be Headlines Calls to action Testimonials Funny hashtags You need to create the emotional connection to increase your likability, which increases your opportunity to be persuasive and convert. Tara says copy doesn’t have to be overwhelming. You really just need to know your next 2 steps, do those, and then figure out your next 2 steps. Knowing your next step in your business will help you figure out what piece of copy you need next. Don’t get caught up in trying to do too much, keep it simple. To connect with Tara and learn more, visit her website, www.tboslerwriting.com . Tara is offering a chance for you to book your 2020 project at 2019 rates if you book by the end of this year. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 034 - How to Think Like a 6-Figure Business Owner Before You Are One 32:52
32:52 Putar Nanti Putar Nanti Daftar Suka Menyukai32:52
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this episode I talk about how to show up and act like a 6-figure business owner before you actually are one. We often talk about reaching the goal first and THEN taking the steps to get there. But how are you going to reach that goal if you don’t know the steps to take? You reach your goals by truly stepping into that role before you’ve even made it. That requires the belief that success is on its way to you. If you don’t have that belief, you’re not going to reach your goal because you aren’t going to make decisions from that perspective. Here are the four main areas where I had to make decisions like a 6-figure business owner before I was one: Time I don’t subscribe to the whole “hustle” mentality. But when you first start your business you are going to spend more time getting ramped up. So once you hit your first goals, you’re probable tired and you wonder if you have to work even harder and spend even more time to be able to hit 6-figures. But time and the amount of money you make are not directly correlated! You don’t have to work harder, you don’t have to work longer hours to make more money and get to the next level. You need to evaluate how you are spending your time. Are you actually doing the activities that are going to get you clients? Are you doing too many activities? Should you delegate or let go of some things? Boundaries There will always be someone out there who threatens your boundaries. If you don’t set boundaries for yourself, no one else will do it for you. Boundaries go hand in hand with time. Because if you don’t have clear boundaries set up you’re going to waste a lot of time. Your time is not a renewable resource! It is the most valuable asset you have to get you to 6-figures. What boundaries do you need to put in place? The amount of time you spend on things What type of clients you serve What you are doing to reach your goals Investments I hear women say, “I’m going to invest when I get more clients and money to be able to invest.” The problem with that is that you are putting off the thing that is going to get you to your goal, until you hit your goal. That doesn’t make any sense! If you knew how to hit your goal, you’d be out there doing it. You need the help to get there. You need to honestly evaluate your strengths and weaknesses to fill the gaps to get to 6-figures. What expertise do you not have? What steps do you need to take to save time and get there faster? “The difference between someone who is a successful 6-figure business owner and someone who just has a business that’s a hobby, is the successful 6-figure business owner invests in the places where she needs to invest.” -Michelle Vroom Mindset I had to overcome many limiting beliefs to become a 6-figure business owner. I asked myself, “What would the 6-figure version of Michelle do? How would she think? How would she feel? What decisions would she make?” As you level up, the mindset issues do not go away. In some ways they get worse! What lies are you telling yourself? How are they impacting your ability to get to the next level? It is hard to make these shifts on your own. You need the help of someone who is objective. Mindset is a tricky thing and sometimes you don’t even realize when something is coming up and holding you back. We unintentionally sabotage our success, especially as we get more success because we get scared. So choose your thoughts daily like a 6-figure business owner. You have more control over your thoughts, your feelings, and your actions, than you realize. The free live masterclass that is mentioned in this episode, Fast Track to Six Figures, is currently closed. Be sure to join our Facebook Group to continue this conversation and learn when offers like this become available again. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 033: How I Close 80% of My Discovery Calls 24:55
24:55 Putar Nanti Putar Nanti Daftar Suka Menyukai24:55
Putar Nanti Putar Nanti Daftar Suka MenyukaiWhen I first started getting on the phone with potential clients I was closing 15% to 20% of the calls. Now I close nearly 80% and there are several specific reasons why. The things I’m talking about today are all related to marketing, not sales. For more information on sales, you can check out the conversation I had with Ryann Dowdy on Podcast Episode 31 . If you want to start closing discovery calls and landing clients with ease, you’ve got to make sure your marketing is doing some of the work for you up front. “If your marketing is not working hard enough, you are going to continue to struggle on these calls EVEN IF you have great sales tactics.” - Michelle Vroom Here are the 5 specific things I’ve done that have helped increase my close rate on discovery calls. 1. I’ve gotten super clear on who my audience is and my messaging You have to know who you are targeting. You cannot get by marketing to everyone and trying to please everybody. The more you try to be everything to everyone, the less you are able to serve the people who need you most. Your messaging goes along with this. Once you are clear on who you are targeting, you can craft messages that are really specific to your target market and their challenges. 2. I built an audience of my own If you don’t have your own audience you are going to struggle. I built my own audience, my Facebook group, Market Like a Boss: Female Entrepreneurs Finding Dream Clients, where people can get to know me, my style, and what I’m all about. So now I have a queue of dream clients constantly ready to work with me. People get on discovery calls because of relationships and they make decisions because of emotion. So you need to build an audience of your own to form and nurture relationships. 3. I deliver a ton of value to my community It is important to me to be able to serve my audience. It is fun for me! And if you aren’t excited about this your audience will pick up on that. In the online space, a lot of people wait to make decisions until they can validate if the person can help them. Prove to your audience that you can help them by providing plenty of value and serving them up front for free. 4. I address objections in my marketing content You need to start addressing objections before you even get on a discovery call with a potential client. Think about the top objections you receive. Create some content to address these objections so your audience can start to overcome them. Challenge your audience to think differently and show them your previous results in your marketing before you get on the discovery call. 5. I stopped being attached to the outcome You have to let go of control and trust that you’ve done what it takes to attract the right people. Not everyone is going to love your message and see the value in what you provide. But the right people will! Remove the pressure by realizing that you are simply helping guide someone to whatever decision is best for them. You’ll be surprised and how easily you land clients once you remove that pressure. These 5 things have significantly increased my close rate and I know they will work for you, too! I’d love to hear which of these things resonated the most with you. You can always email me at michelle@vroomcommunications.com to continue this conversation. Click here to join the waitlist for the Fast Track to Clients 1:1 package mentioned in this episode. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 032: 10 Questions to Ask When Your Marketing Isn't Working 30:29
30:29 Putar Nanti Putar Nanti Daftar Suka Menyukai30:29
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday I want to talk about what to do when your marketing isn’t working. Because your success rests on how you handle yourself and the situation when things are not working the way that you want them to. “Marketing is not always rainbows and sunshine. There are going to be times where you feel like things aren’t working.” - Michelle Vroom When we feel like something’s not working, our instincts tell us to move into action/problem-solving mode. We start changing things, we shift gears, and we chase shiny objects. And then we never really know what was working and what wasn’t because we changed too many things at once. Too many times people don’t look at WHY something isn’t working, they just move on to the next thing. Instead of making a rash decision based on emotion or how you’re feeling, you need to make a decision based on facts. Our feelings lie to us and have us take action that we otherwise wouldn’t have taken. Work through the following questions to get a holistic view of your marketing and figure out why something isn’t working. 1. Do you believe in what you’re marketing? This sounds like such a simple question and your gut instinct might be to answer ‘yes.’ But, I want to challenge you to really think about this. Do you actually believe in the offer you’re putting out there? If you are trying to market something that you would never invest in, then you’re going to find it difficult to get someone else to invest in it too. 2. Are you behind this 100%? Not only do you believe in what you’re offering, is this something you want to be marketing? Is this how you want to get clients? Don’t promote something just because you think it is what you SHOULD do. If you’re not behind something 100%, you’re not going to get clients consistently and you’re not going to get the results that you want. 3. Do you know who your audience is? You cannot market to an unidentified group of people. Everybody can’t be your target audience. There is a group of people out there who ARE the perfect fit for you. But you can’t find those people if you don’t know who you’re targeting. You’ll end up putting out general messages that no one will connect with. So if you want people to stop and take notice, then you need to know who you want to stop and take notice in the first place. 4. Do you know your audience well enough? Do you have a good understanding of the challenges your audience is facing in their current situation and their goals, what they want most? Do you know what they are currently struggling with and what keeps them up at night? You may need to do a little market research to talk with your audience and get their feedback. 5. Are you getting in front of enough people, and the right people consistently? You can’t just sit back and wait for clients to come to you. You need to get out there and talk to people to get in front of them. However, it’s not enough to just get in front of people. It has to be the right people, people you actually want to work with. This involves knowing where your audience is spending their time and going to them consistently. 6. Are you trying to be everywhere? I see a lot of people trying to be on every social media platform and do everything and anything. This burns you out and makes you look desperate! When you try to do everything you can’t do any one thing really well. You need to let go of the things that are not serving you or you’re only doing them because you think you should. 7. Do you have a clear call to action? You might be putting out great content, but you’re not telling your audience what to do next. Often times this ties back to a lack of goals. So if you don’t have a clear call to action and you fee like you’re bouncing around, you may need to establish some clear goals. Your marketing should support your business. So if you don’t have clear goals and clear calls to action then people will take no action. 8. Are you expecting overnight results? People often ask me how long you should give something to work. And my answer is, “as long as it takes for it to work!” It could take a minimum of 90 days, if not longer. If you are expecting overnight results, your expectations are part of what’s killing your marketing. Something could actually be working, and you just don’t know it because your expectations are unrealistic.If you already have a questionnaire, maybe you need to revise your questions or include additional questions. 9. Are you afraid of getting clients? Also known as fear of success, this is widely prevalent in the entrepreneurial world. Is there is some part of you that actually doesn’t want to get clients? Maybe you don’t truly believe that you can get results for your client? You need to understand the fear before you can work through it. You may need to work on understanding your value. Check out Podcast Episode 22 to walk through an exercise on embracing your value and seeing the transformation that you provide for your clients. 10. Have you given it enough time? Honestly, this one question is the game changer here. Most people who say that their marketing is not working have not given it enough time to work. Relationships take time. And when you’re marketing, you’re building relationships with your potential clients. Most of the time it’s just a matter of time. You may think you already know the answers to all 10 of these questions and want to move right to fixing things. But if you really take the time to focus on these questions, you’ll uncover things that have the power to completely transform your marketing and completely transform your results if you let them. So, I’m challenging you to take some time with these questions. And know that it is so much easier to do this with some kind of support. You can always reach out to me at michelle@vroomcommunications.com . I’d love to help you get some clarity and direction to make wise decisions in your marketing. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 031: How to Become a Sales Expert 45:05
45:05 Putar Nanti Putar Nanti Daftar Suka Menyukai45:05
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday we welcome special guest Ryann Dowdy to the show! Ryann is a sales coach, revenue mentor, and founder of Uncensored Consulting. She helps business owners overcome their negative mindset around sales and increase their revenue. During this episode, Ryann shares the top 3 sales myths she hears all the time: Sales is something we do to someone. Sales is about being convincing or persuasive. Sales has to be spammy. “We take someone through a journey and at the end of it we help them make a decision.” - Ryann Dowdy Ryann brought up a great point during our interview: no one should be surprised to find themselves in a sales conversation. When connecting with potential clients, you need to earn the right to ask for permission. Don’t sell to someone who doesn’t know that they are in a sales conversation. Other sales misconceptions we discussed: If someone wants to work with you, they’ll reach out. People are busy and distracted and follow up is so important! If you’re not following up with potential clients, you’re literally leaving money on the table. Thinking the person you’re selling to is of higher stature. They may have the money, but you have the answers! The only two things you need to be successful in sales are empathy and listening. People want to feel heard and understood. The key to building relationships is to give without asking. You want to provide value for people without expecting anything in return. But be aware that building relationships does take time and there are no quick fixes. Ryann also shares the 3 most common sales objections (that I’m sure you’ve heard more than once!): I can’t afford it. I have to think about it. I need to talk to someone else about it (boss/husband/business partner/etc.). Lucky for us, Ryann walked through her simple 4-step framework to overcome sales objections & land clients faster: Empathize Clarify Revisit Ask again Ryann goes deeper into this framework in her Facebook group, Sales Skills for Women in Business . This is an AMAZING group with tons of sales insight to help you land clients with ease. To connect with Ryann and learn more, visit her website, https://uncensoredconsulting.com/ . Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 030: Things I've Overcome to Get Clients 28:38
28:38 Putar Nanti Putar Nanti Daftar Suka Menyukai28:38
Putar Nanti Putar Nanti Daftar Suka MenyukaiThere are many things that I’ve had to overcome in order to be successful in marketing and in order to bring in clients. A lot of people don’t give a behind the scenes look at the challenges they’ve faced and the things they’ve had to deal with to get where they are. But I always aim to be open and honest about my journey so here are the things that I have had to push past in order to get to where I am today. Today I am hitting new goals and bringing in more clients and more money than I ever have in my business. And I am on track to have a record year. But I want you to know that didn’t happen overnight. So, here are the things I’ve had to overcome to get clients: Fear of Success On a call with my coach two years ago, I realized that I was afraid of success because I didn’t truly believe that I could deliver the solution that my clients needed. As we talked about my fear, I realized all the ways I was self-sabotaging. Once I worked through this, it was much easier to put myself out there and get visible. Desire for Control We often try to control everything in marketing. But we have to realize that people respond and interpret things the way they do. If you are so tied to an outcome you set yourself up for disappointment. Things don’t always work out the way you expect. And in many cases they work out in a better way! Fear of Hearing Crickets Even if you feel like no one is watching, they are watching. The true test of someone who is successful in marketing is showing up no matter what. You need to talk to your audience even if they’re not talking back initially. Be willing to show up for your audience even before they show up for you. You’re the expert, you’re the person who needs to guide your audience and show up for them even before they’re ready. Opinions of Others When you’re marketing yourself, someone is going to have an opinion of what you should do. But you can’t let the opinions of others dictate how you market. The only person’s opinion that you should be worried about when it comes to marketing is the opinion of the person that you are trying to reach. If you’re listening to other people, how do you know that you are actually doing the things that are going to get you closer to that potential client? Imposter Syndrome Do you sometimes think you’re not good enough for something? Think you need more information to move forward? Worry that you’re not enough of an expert? It wasn’t until I started believing 100% in the value that I provide that I started landing consistent clients. And this is something that still comes up for me! We may never fully overcome this, but we can work through it and take action even when we experience these negative feelings. Scarcity Mindset You many not realize it, but there may be a part of you that doubts there are enough clients to go around. When this shows up we start acting desperate, put pressure on ourselves, and get in competition with others. There are actually more than enough clients, more than you can ever hope to serve! Once you start operating from that perspective, you show up from a place of confidence and you’ve removed the pressure so you bring in more clients. Belief that I Can’t be Successful Where I Am There was a part of me that did not fully believe I could be a successful business owner and a young mom of two. I thought I had to choose and I could not be both. But once I realized I could design my business the way I wanted it, that’s when I really started going after what I wanted. Do you have a limiting belief because of a situation or stage of life that you’re in? What beliefs are you choosing to believe? What do you want most? What does success look like for you and why are you telling yourself you can’t have it? The Comparison Trap How many times have you compared yourself to others? We keep comparing ourselves to other people when what you see is not their real life. People don’t talk about their hard times in business on social media. Stop comparing yourself to others. You don’t know what they’ve been through or where they are in their journey. Every time you compare you’re making an assumption that may not be true. Stay in your lane and focus on you! I hope this has empowered you and made you excited about your business s and your marketing. And I hope it has given you some comfort because you are not alone! Are you willing to move through these challenges? Because there is someone out there who needs you to show up! Email me at michelle@vroomcommunications.com to share your takeaways! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 029: The Only Marketing Roadmap You Need 34:51
34:51 Putar Nanti Putar Nanti Daftar Suka Menyukai34:51
Putar Nanti Putar Nanti Daftar Suka MenyukaiFlying blind doesn’t do anyone any favors when it comes to marketing. Many people are flying blind because they’re trying to do everything at once. But you need a system to get consistent clients. It’s not about doing everything. It’s about doing the right things at the right points. A good marketing roadmap should build upon itself. This roadmap will show you where you are in your journey, where you need to be, and maybe some steps that you skipped over that are super important. This is my proven method for helping my clients get clients. Mile Marker #1 Audience The roadmap starts with your audience. You need to know who your audience is and you need to commit to an audience. You can’t get visible and grow your audience if you don’t know who they are. Services/Offers Then you have to know what you’re offering. What are your services, what are your programs, what are your offers? You can’t figure out what you’re offering if you don’t know your audience and if you don’t know what they want. Market research is a big part of this. You need to ask your audience what they want. That will inform what you offer them. Messaging Now what do you say to your audience to communicate the value of what you offer? You need to get clear on what your messages are and use the words and phrases your audience uses to talk to them. Mile Marker #2 Marketing/Visibility When you have the foundation of your audience, services/offers, and messaging, the marketing and visibility comes easier. It is also easier to show up consistently. It is hard to show up consistently when you’re flying blind because you’re always second-guessing yourself. You also need to know that you don’t have to be everywhere. Stay focused on one or two primary places to make connections and nurture your audience there. Mile Marker #3 Mindset As soon as you start putting yourself out there and getting visible, fears come into play. You may wonder if people will like you or you may feel like an imposter. It is important to work through your mindset because you can’t be consistently visible with these fears. This is where many people stall out because they don’t have the support they need to push through this part. Measurement How do you know if something is working or not? First, you need to give things some time, at least a couple of months. But then you need to check in to see if something is working or not working. Don’t let emotions get in the way and cause you to stop and start unnecessarily. That keeps you from making progress. You need to stay focused and properly measure your efforts. However, there is no continuous cruise control on your marketing. You will have to go through this roadmap over and over again. The key is to make sure you follow these steps because this is a journey. Remember, there is no failure unless you get out of the car all together! If you want support with this and would like to talk to me about what this can mean for your business, send me an email at michelle@vroomcommunications.com . I’d love to talk with you! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 028: How to Get Better Clients 23:58
23:58 Putar Nanti Putar Nanti Daftar Suka Menyukai23:58
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you are not sure why you’re bringing in people who just want free advice, just want to pick your brain, or don’t want to invest, I have a few tips to make this process a lot easier for you. Don’t worry; I’m not going to suggest you throw out everything you’ve been doing in your marketing. These are subtle shifts you can make to start bringing a better quality client your way. What can you do to make sure you’re attracting the right people? 1. Be sure that you are reaching the people with the greatest need Not everyone who fits into your target audience has the greatest need for your services. You need to target people who have suffered enough that they are ready to make a change and they know that they need help doing it. Who has the greatest need for your service? It may not be the people that you think. You might be reaching pre-clients, people who will need what you have to offer but they’re not ready for it yet. “So stop trying to reach everybody who has a need, and focus on the people who have the greatest need.” - Michelle Vroom 2. Make sure your messages speak to people at the right stage and caliber of business If you’re using words like “affordable” and “cheap” and “just starting out” when you’re trying to reach someone who has been in business at least 3 years and has a 6-figure income, that’s not going to work! What happens is you draw in people who are just focused on the discounts, and then you wonder why people won’t invest with you. It’s because you’re attracting those people by talking about it and focusing your messaging on it. Go back through your messages on your website, social media posts, and emails, and identify any “no-no” words. 3. Make a list of “no-no” words and phrases This is a list of words and phrases that you should never use in your marketing because they attract the wrong people. This will save you so much time and sanity! If you go back and look at the things that you’re putting out there, you may find that you are focused on the things that you don’t really want to be focused on. “What does your audience need to hear? Who are the right people? Just speak to them directly.” – Michelle Vroom Even just replacing a couple of words could mean all the difference for you in terms of the quality of client that you bring in. 4. Pre-qualify your clients Are you pre-qualifying the people that you talk with? If you are a service-based business, chances are you have discovery calls with people to determine if you’re a good fit. If you’re getting on calls with anyone who asks this could be a problem. I now have a questionnaire that I use to determine if people are ready to work with me and if I’m the best person to serve them. If you already have a questionnaire, maybe you need to revise your questions or include additional questions. Your questionnaire will be a work in progress; you will update it regularly as you do more and more discovery calls. I hope these four things will start to shift the kinds of clients that you bring in. I look forward to hearing from you; you can always email me at michelle@vroomcommunications.com . Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 027: Don't Let Perfectionism Ruin Your Marketing 17:32
17:32 Putar Nanti Putar Nanti Daftar Suka Menyukai17:32
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday I’m talking about a topic that everyone deals with: perfectionism. Whether you are starting your business or scaling your business, perfectionism can hurt your marketing if you let it get the best of you. I want you to feel empowered and encouraged to not worry about being perfect, and just worry about being real. “Marketing is not about being perfect. It’s about being real and authentic.” – Michelle Vroom Here is what happens when perfectionism takes over: 1. Perfectionism keeps you from getting visible In order to get clients, you need to get visible and put yourself out there. But many women think they have to have things perfect and so they don’t get visible at all. 2. Perfectionism keeps your best content hidden How much time are you wasting updating and rewriting things? The time you waste could have been spent serving your audience. What information are you keeping hidden? Someone out there needs that information. 3. Perfectionism causes you to censor yourself What parts of your life are you keeping hidden? Maybe you have an opinion or perspective on something and you’re just not saying it. You’re afraid to say who you really are because you’re afraid someone isn’t going to like it or someone is going to judge you. But when will things be perfect? I guarantee you’ll always find something to change or update. It’s fear that’s keeping you stuck. When you let perfectionism ruin your marketing you miss out on clients, opportunities to promote yourself, and connecting with your audience. Now ask yourself…what would happen if you take action today? What is the worst-case scenario? And what is the best-case scenario? Are you willing to sacrifice the possibility of the best-case scenario for the worst-case scenario? And is the worst-case scenario truly the worst case? What fear is below the surface? Perfectionism is not the cause. It’s the effect of the fear. Here’s what I want to leave you with…people don’t want perfect! They want someone who is human. “You are enough as you are.” – Michelle Vroom The more your market yourself, the more you put yourself out there the better. With action comes clarity. Much of the success I’ve had in my business has come from me putting myself out there, marketing myself, seeing how my audience responses, engaging with them, learning more about what they want, and then tweaking and refining. The insights that I’ve gained in my marketing and taking action, even when things weren’t perfect, those have lead to some of the biggest breakthroughs that I’ve had in my business. You already have enough knowledge. The thing that you don’t have, and the reason why you’re not getting results, is because you’re not taking enough action. Trust that you have what you need and give yourself permission to move forward. Here is my final question for you today: What are you going to give yourself permission to move forward with today? Do something differently; don’t stay stuck in the cycle of perfectionism! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 026: 3 Reasons Your Audience Isn't Taking Action 23:25
23:25 Putar Nanti Putar Nanti Daftar Suka Menyukai23:25
Putar Nanti Putar Nanti Daftar Suka MenyukaiLet’s talk about 3 reasons why your audience may not be taking action. It is easy to feel discouraged if your audience is not taking action. But this is just one part of marketing that people don’t like talking about. It isn’t always fun to go back and look at why things aren’t working. There are 3 specific things that can help you identify why your audience isn’t doing what you want them to do. 1. You don’t really want them to take action Often people don’t want a client. They don’t want the audience to engage because there’s some type of fear there. Fear of success Sometimes we are afraid of being successful. We’re afraid because we don’t believe we can truly deliver for the client. Or maybe we have a negative view of success. We think if we’re successful we’ll be working 24/7 or forced to do things we don’t want to do. Not all in on what you’re putting out there You need to find your superpower, the skill that comes naturally to you and when you’re doing it you love it and time flies. If you don’t lean into that, there is no way you’re going to attract an engaged audience. People will sense that you’re not excited about your offer or your business. “Your audience, and the actions that they take, are a reflection of you and how you’re showing up.” – Michelle Vroom You shouldn’t rely on your audience to set the tone for engagement and for the relationship. You are the business owner and you are the expert. You need to set that tone from day one. 2. Your messaging is not aligned with your audience Maybe you don’t really know who your audience is or you haven’t truly committed to a particular audience If you’re confused about your messaging then your audience will be confused too. Maybe you haven’t identified who has the greatest need for the service you’re offering. Some people need a little more time to experience the pain of not having your service. Your message needs to focus on the transformation, not the outcome Don’t talk about the details, talk about the transformation what happens when you solve their problem. Details are overwhelming and they’re probably already overwhelmed. 3. You’re not telling them how to take action This is one of the easiest things you can do, but a lot of people still aren’t doing it! People need direction. Are you giving them direction or are you expecting them to figure it out on their own? You need to clearly give them ONE action to take. You audience can’t read your mind. If you’re not doing this, you need to look at why you aren’t. Does it go back to fear? A lot of you feel like you can’t offer the next step of a discovery call because you’re worried it will make you seem salesy. Instead, think of this as an opportunity for them to get the solution to the problem they’ve been struggling with. There are people in your audience who are ready to take that next step. And you are leaving money and clients on the table because you’re not telling them how. I hope this has been helpful for you to determine why your audience isn’t taking action. I’d love to hear your takeaways! You can always email me at michelle@vroomcommuncations.com . Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 025: You Don't Need a Big Audience to Get Clients 33:09
33:09 Putar Nanti Putar Nanti Daftar Suka Menyukai33:09
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday we welcome special guest Janelle Lara to the show! Janelle is a former teacher turned multi 6 figure business owner and she is known as the part time CEO. She teaches women entrepreneurs how to build a 6 figure company in 20 hours per week. Janelle and I talk about the myth that you need a massive audience to land clients and run a successful business. Janelle shares that when she hit 6 figures in business (in her first 12 months!) she had about 200 people on her email list and around 300 people in her Facebook group. That was so powerful because it really validated the fact that building relationships and showing up authentically online is our bread and butter as online service-based entrepreneurs. “I actually encourage people to seek out these micro-celebrities online because that is where they are going to get so much more bang for their buck in terms of custom one-to-one support and advice.” - Janelle Lara The most valuable lesson that Janelle has learned from everything is the importance of relationships. Every business that she has owned has been built on the fact that she wants people to feel like she’s a friend, not some aloof corporate consultant. Janelle says the great thing about a small audience is that you can make them feel so special with only a tiny time commitment. She shares that when people join her email list and respond to her, she sends them a quick personalized Loom video. This wows her audience because they were expecting an automated response. Janelle makes the point that building these relationships doesn’t have to be an exhausting process, even for introverts! You don’t have to have certain set of social skills or talk to people all the time. Just be a human being and have human interactions with people. Michelle asks Janelle what she would say to someone who has a very small audience, they feel like they’re talking to a wall, and they’re discouraged. Janelle says if you feel like no one hears you then it probably means that you’re not memorable or you’re not speaking your audience’s language. She would advise that person to pause and go back and lay the foundation for their messaging: Who are you? What is your personality online? Who is your ideal avatar? What is your amazing no brainer offer? Have you done market research? Janelle highly recommends that you do not try to do this on your own or through a course. This needs to be done with a coach who can look at your business with a bird’s eye view, see the superpower you may not be able to see, and walk you through the process and help pull things out of you. To connect with Janelle and learn more about her visit her website, https://www.janellelara.com/ . Janelle is also launching a group program called The Part Time CEO Accelerator. The purpose of the program is to set your business on track for 6 figures in 2020. Doors close on August 30, so for more information message Janelle on Facebook . Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 024: 4 Things I Do Everyday to Get Clients 20:56
20:56 Putar Nanti Putar Nanti Daftar Suka Menyukai20:56
Putar Nanti Putar Nanti Daftar Suka MenyukaiBeing able to bring in a consistent income is not something that happens overnight. This is something that you need to do intentionally. I’m all about strategy and I’m also all about sharing a behind the scenes look at my business and how I do things. So these are the actual things I’m doing to make bringing in clients consistently a reality. “Marketing should not be overwhelming. Getting clients should not be overwhelming. If it feels overwhelming it’s probably because you’re trying to do too much.” - Michelle Vroom I want to challenge you to do fewer things, but make them super impactful. Look at your to do list and ask yourself: Is this going to land me a client? Is this actually going to bring money into my business? If not, then you shouldn’t be doing that stuff. Here are the 4 categories of things I do everyday to bring in clients: Connect with people I connect with the right people. And this connection usually doesn’t happen in my own world, I have to go connect with people outside of my world. You can’t just sit and wait for people to come to you. You have to go find them. This looks different for everyone. For me this means hanging out in other Facebook groups because that is where my audience is. 2. Cultivate What I mean here is cultivating content. I put out content that positions myself as an expert and challenges my audience to think differently about marketing and their situation. I provide content that offers resources, support, guidance that a lot of people are lacking. “If you’re putting out content that lays out the “how to” of what they should do, then you’re essentially shooting yourself in the foot because there’s no reason for them to work with you.” - Michelle Vroom You want to cultivate content that shifts your audience’s thoughts and perspective instead of giving them the “how to.” If you give them the “how to” they will get a false sense of confidence and they will believe that it’s possible to go out and do things on their own without working with you. You also want to cultivate unique, fresh content that truly showcases who you are and what you believe. You have to put enough of yourself out there for people to understand what you’re all about to attract the right people. 3. Nurture I nurture relationships with people who are already in my community. My main community is my Facebook group, Market Like a Boss: Female Entrepreneurs Finding Dream Clients . That is where I hang out and spend a lot of time continuing conversations with people, tagging people in things I think would be valuable for them, and simply serving my existing audience. You have a to have a plan and a strategy for how you will continue the relationship after someone joins your community. “If they’re going into your world, they are obviously interested in what you have to offer. So that’s where you need to have those conversations regularly.” - Michelle Vroom 4. Follow up This is a big part of getting clients consistently and it is the part that scares a lot of people. You need to follow up with people who have been previously interested in your services. There will be a point when you’re consistent enough with your marketing that you notice the people who engage with all of your content. Those people are your VIPs. Those are the people you want to follow up with. So, how do I do all of these things? I map out my weeks ahead of time. There are certain things that I do every single day and some things I do on a weekly basis. Everyday I: Spend time in other Facebook groups connecting with people. I set a timer to limit myself, otherwise it is easy to spend too long scrolling through Facebook. Nurture my existing audience. Often this falls in the same bucket as checking in with my clients. Each week I: Create content at the beginning of each week. I take the time to map out content and schedule it in addition to making time to show up live in real time every day. Block time once a week to follow up with my leads. I use a lead tracker and I share this with all of my clients. I hope this was helpful for you to see the 4 categories of things I do everyday and how I work them in to land consistent clients. If you can use this to put a schedule in place for yourself, and commit to doing it over the next 90 days, you will see so much growth and a consistency emerge! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss .…
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Market Like a Boss
1 Episode 023: How to Find Clients Who Can Afford You 21:44
21:44 Putar Nanti Putar Nanti Daftar Suka Menyukai21:44
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday I’m talking about how to attract clients who can actually afford you. It is extremely frustrating to talk to potential clients and hear them say, “I can’t afford it.” It’s frustrating, it’s discouraging, and it’s easy to feel like a failure. So let me share some shifts you can make in your marketing to start attracting people who can actually afford you! First, I want you to know that when people say they can’t afford something, what they really mean is they don’t see the value and it is not something they want to spend money on. People prefer to say they can’t afford something because it feels less direct than saying you’re not a good fit for them. It is easier for them to try to not hurt your feelings. “That’s not something you need to take personally. That just means that they are not your people.” – Michelle Vroom Here are some very specific things you can do in your marketing to begin attracting a higher caliber of client: 1. Target the right people with the greatest need The first step is to go back and look at who you are targeting. Yes, you need to target the right people, but you also need to target the people with the greatest need for what you have to offer. Make sure that the people you are targeting have suffered enough to see the need for what you are offering. While everyone in your audience could benefit from working with you, there is a certain subgroup of people who will benefit the MOST from working with you. Those are the people who will see the value and they’re going to want to pay for it. “We invest in things that we see value in.” – Michelle Vroom 2. Make sure you have the right messaging Are you talking about your target audience’s challenges and their goals and what they want most? You need to really pay attention to the words they use. Make sure your messages are actually speaking your audience’s language. Remember that we can’t serve everyone, so be specific as you address current challenges. Show them how to get from where they are (Point A) to where they want to be (Point B). 3. Get your mind right Often times we focus so much on someone saying they can’t afford something and we don’t focus on the value we are providing. We ourselves are not even convinced of the value we provide! Ask yourself, what part of you believes you couldn’t afford your services either? Would you actually invest in your services? If you wouldn’t, how can you expect others to? If you can own your value with confidence then the right people with the greatest need will hand over their credit card! I know what a struggle it is to feel like everything you do is wrong because people keep telling you they can’t afford you. But part of marketing is putting yourself out there, taking action, having conversations, and learning from the feedback that you hear. And every time you fine-tune your messaging and your approach, you get closer to finding your ideal client and attracting them to your business. I challenge and encourage you to keep going because the right people are out there. You are uniquely skilled and talented. And you are uniquely set up to provide an amazing service for a particular group of people! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 007: Stop Convincing People to Work With You 19:20
19:20 Putar Nanti Putar Nanti Daftar Suka Menyukai19:20
Putar Nanti Putar Nanti Daftar Suka MenyukaiDo you feel like you have to spend all your time convincing potential clients to work with you? If the answer is yes, then you’re putting too much pressure on yourself and it’s time to reverse this if you want to bring in steady clients. First, this is normal. We all do this whether we like to admit it or not. We’ve all fallen into the trap of feeling like we have to pressure people to work with us. The good news is we don’t. I hope after listening to this episode you feel that pressure disappear. What does it look like when we feel like we have to convince people to work with us? We feel like we’re begging for clients We are undercharging, lowering our prices just to get the clients We have the tendency to pick the wrong clients, ones that are not a good fit Other signs that indicate that you are spending your time trying to convince people to work with you: You’re dropping links in Facebook groups without taking the time to get to know people On a discovery call you’re so emotionally invested in the outcome that if the client doesn’t sign on right away you feel completely crushed That is not pressure that you were ever meant to take on! It is not about convincing people to work with us. I believe a lot of women feel this way because we’ve been told that in order to sell you have to push people until they’re ready to sign on. But here’s what I want you to know…you’re already selling and you don’t even realize it. If you are serving your audience in any capacity you are selling. Selling equals serving. What does serving mean? Answering questions in a FB group or on an online discussion forum Sharing tips to work through challenges Offering free resources Asking questions and helping people think through the best option for them When you help people think through their next step, you are going to remove the pressure automatically. Because suddenly it’s not about getting them to work with you, it’s about helping them get to a point where they know what the right decision is. It’s not about you coming up with the answers for them, or convincing them, or telling them that they have to work with you. It’s about you helping them think through what is best for them, for their business, and for their life. That is all. When you are serving and removing the pressure, when you’re focused on just simply helping your audience, people are going to book with you easily. It’s not going to take a lot of effort. It’s not going to take a lot of convincing. Clients want to be treated as humans. And if you can show them that you care about them more than you care about the sale, then you’re going to get the sale! Questions to ask to remove the pressure so you can show up from a place of service: Why do you feel pressure to sell in the first place? Where is that pressure coming from? How can you redefine selling and remove the pressure? You feel the pressure because you have a definition of marketing and sales that feeds into and fuels that pressure. To remove the pressure you have to redefine what marketing and sales means for you. How do you want to serve your audience? What does that look like for you? Much of this comes from fear You believe there aren’t enough people out there You feel like you have to say and do the right things for your audience to work with you Let’s redefine what marketing and sales looks like. It’s not about being spammy. It’s about showing up and treating people like human beings. It’s about helping them work through some really big challenges and then giving them an opportunity to continue their work with you. I hope this gives you the motivation you need to continue showing up for your audience and to let go of any preconceived notions and pressure and just show up as you. Because the world needs you and so do your clients. Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 006: How to Move Past Analysis Paralysis 26:30
26:30 Putar Nanti Putar Nanti Daftar Suka Menyukai26:30
Putar Nanti Putar Nanti Daftar Suka MenyukaiAnalysis paralysis is when you feel trapped in the decision making process. You feel like you have to keep doing research, thinking about things, and reflecting on them. You’re stuck in the constant cycle of analysis and it keeps you from moving forward. It happens in every area of life, but here we’ll talk about it as it pertains to marketing. Analysis paralysis is killing your marketing and your ability to get clients. What does analysis paralysis in marketing look like? You’re not picking an audience, not sure who to target Constantly updating your website, adding things to your website without actually promoting it Struggling to launch a program or service, too focused on details or logistics Keep stopping and starting, changing direction instead of making progress Engaging in self sabotage, not getting in front of your ideal audience Not investing in support you need, stuck considering what kind of support you need Analysis paralysis is like running a race with a broken leg. It’s weighing you down, you’re not going to get very far. You’re dragging yourself along. Before we talk about ways to move through this so it doesn’t keep derailing you, we need to talk about where it’s coming from. Why are you stuck? What’s holding you back from making a decision? Here are a few examples Afraid of making a bad decision Not aligned or all in on what you want Don’t believe you can get results or that you’re an expert Scared to get clients Now that you’ve identified where your analysis paralysis is coming from, how do you move past it? Steps to take action in spite of the fear you’re experiencing Remind yourself of what you want. Visualize it, get specific. Shift the focus back to the people you’re trying to serve. Tell yourself what happens if you don’t more forward. Make a list of all the reasons that you are the most qualified person to make this decision. Give yourself permission to move forward. True success doesn’t come from doing everything right the first time. The most successful people fall down and get back up. Staying stuck keeps you stuck. I hope this gives you the clarity and courage that you need to move forward. Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 005: 5 Ways You're Sabotaging Your Marketing 18:21
18:21 Putar Nanti Putar Nanti Daftar Suka Menyukai18:21
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday we are talking about something that we don’t realize we are doing to ourselves and that’s self-sabotage! Now, I’m going to be talking about self-sabotage in marketing but I want you to know that it’s present everywhere in your life! Self-sabotage comes from deep within our roots. It’s those limiting beliefs that have been with us since childhood and they become our normal. I hope that this episode today challenge your beliefs and challenge what you’ve always done so that you can create a new normal! There are 5 ways that I see so many women self-sabotaging their marketing and I’m going to share why they are happening. Not Showing Up A lot of women say they want to get visible but they are not actually doing anything to make that happen and here is why, at the core, these women don’t believe that anyone cares about what they have to offer or they are valuable enough. Are you scared of getting the client? I’ve experienced this myself! Maybe you’re scared of getting the clients because suddenly you have to deliver and the pressure is on! Taking on The Wrong Clients This happens because we don’t believe that there are enough of the right clients out there. So, we get desperate and we just start taking on anyone and everybody. But, one of the worst things we can do is taking on someone that doesn’t value what you offer and fights you every step of the way. “You are worth more. You deserve to have clients that think that you are incredible just as you are!” - Michelle Vroom Undercharge This means that we are undervaluing ourselves because we don’t believe we have value or that people will pay for our expertise. When you undercharge or offer a discount, you are saying that you don’t believe what you’re offering is worth anything. Eventually, that attracts the wrong clients and the people who are just after freebies and discounts! Not Having a Clear Path Does this sound familiar? You launch a new program and halfway in, you start something else? This is called stopping and starting and so many of you are doing this. You’re doing it because you are not staying in your own lane. You’re comparing yourself to what others are doing and follow that instead! The problem with this is that you don’t really know what's working and what’s not. When you’re stopping and going, the harder it will be to figure out why things aren’t working and what you need to do to shift. Not Investing in Getting Support I talk to so many women that need help and but say that they can’t afford it and have to do themselves. This makes me sad because when you spend all your time doing everything yourself, in turn, you’re keeping yourself stuck. You’re only able to go as much as you’re willing to grow and true growth happens outside our comfort zone. The reason that women aren't investing in themselves or in their business is that they don’t believe that they can make the investment back. It’s not because they think the investment is bad, it’s that they don’t trust themselves to create the results to make back that investment. How to Make a Change? How do you shift something that has been with you for so long? Here are 3 ways that you can do this! Understand where that self-sabotaging is coming from in the first place. Recognize that this is a choice that you’re making. Start to question the choices that you’re making. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 004: 4 Mental Shifts That will Bring More Clients 19:56
19:56 Putar Nanti Putar Nanti Daftar Suka Menyukai19:56
Putar Nanti Putar Nanti Daftar Suka MenyukaiSo much of marketing is mental and a lot of people don’t realize that. They think, “Well if just do more, I’ll get more clients!” It doesn’t work that way, my friends. You have to get the internal stuff right before you can go out externally and get clients. This is why I work with so many women on getting all of their mind junk cleared so that they can show up and attract clients with confidence. In my experience, I’ve found that there are 4 main mental shifts that need to happen in order for people to start bringing the right clients and consistently. The belief you don't have anything to offer ----> owning your expertise. Do you believe that you have something of value to offer? I see so many talented women who don’t believe that and it breaks my heart because they keep themselves hidden. This is such an important shift to make and if you don’t believe that you have anything to offer, your ideal clients aren’t going to either! One of the best ways to make this shift is to list out ALL of the achievements you made this year. If you find yourself drawing a blank, ask a friend or family member what achievements they’ve noticed in you. This list will remind you that you have something amazing to bring to the table! “If you don’t believe in yourself and your expertise, your potential clients will sense it!” - Michelle Vroom The belief that there are not enough clients ---> there are more clients than you could ever possibly serve! Do you believe that there are enough clients out there or do you find yourself feeling desperate? Here’s what happens when you feel that desperation: you undercharge, take on the wrong people, or you show up in a desperate way. You can’t form relationships when you are under that kind of pressure! The belief that you can’t serve your clients well ---> believing that you have the power to deliver incredible results. Do you believe that you can serve your clients and help them get incredible results? If not, then you are likely suffering from fear of success! This is something that I’ve struggled with. When I was working with my coach, we came to realize that I was sabotaging myself! I was keeping myself from getting clients because I didn’t believe that I could deliver on what I was promising. Have you ever felt that way? This is not an overnight fix, it’s a process and it’s something that you have to be able to move past if you have any hope in getting the right clients. How do you make this shift? Start with this journal prompt: I deliver incredible results because….. The belief that it’s not possible for you to get results ---> believing that you are ALL in on getting results! The only way that you don’t get results is if you decide to stop and quit altogether. If you are all in on your business, you WILL get results. Now, the timing of when you get results varies: I’ve had clients that got results within the first month, while others took longer. Marketing takes take time! Bottom line: if you go in expecting to fail, then you are not going to get results. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss .…
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Market Like a Boss
1 Episode 003 : 3 Reasons Why You're an Expert 15:43
15:43 Putar Nanti Putar Nanti Daftar Suka Menyukai15:43
Putar Nanti Putar Nanti Daftar Suka MenyukaiI am fired up today and I have to tell you why! I saw a post on Facebook that read, “I do not believe that anyone who is a true expert in their craft, should have less than 10,000 followers on social media!” The reactions to that post broke my heart. I saw a woman who worked so hard creating a program and was now questioning if she should even launch it because she doesn’t have 10,000 followers. Don’t let anyone tell you that you’re not worthy of being called an expert in your field. That is a lie. Do you feel like an expert? Do you question why someone would actually pay for your program or whatever service you’re offering? If you have ever felt that way before, know that it stems from imposter syndrome and know that you are not alone. We should not be telling ourselves this lie and certainly should not be telling others the same lie! “Just because you don’t have thousands of followers on social media doesn’t mean that you are not a credible qualified expert!” - Michelle Vroom Let’s reverse this lie! This lie that we are not worthy of calling ourselves, experts. Here are 3 things that make you qualified to be an expert (and not one of them is about your number of followers). Your Passion You need to have the desire for whatever it is that you’re putting out there. When you have that desire and passion, that is what makes you an expert. It’s because you are excited about what you offer and you know that it can change lives! Your Experience Even if you’re just starting out, I guarantee that you have experience that makes you qualified to do what it is that you do. It may not be experience that comes from in the form of clients just yet, but everyone has to start somewhere. You can have experience from a previous job, or maybe you’ve helped a family member or friend. You are more qualified than you realize! Your Willingness to Grow Are you willing to learn new things? Will you step out of your comfort zone and invest in yourself? Here’s the thing...it’s hard to call yourself an expert if you are not willing to grow. If you’re not willing to make investments that you know are going to help you learn more and take your business to the next level. You’ve got to be willing to grow. A true expert knows that she is not really an expert. At the end of the day, there is no one in this world that knows everything about everything! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow me on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss .…
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Market Like a Boss
1 Episode 002: 3 Reasons I Got 5 Clients in One Month 18:23
18:23 Putar Nanti Putar Nanti Daftar Suka Menyukai18:23
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday, I am sharing a pretty big milestone that I hit for January. I reached 35K in sales for one month and not only that, I landed 5 clients in one month. This has been my biggest month in business and because I’m all about transparency, I’m going to share 3 reasons why. Now, I want you to know that sharing these reasons for me does not come easy for me. I never want people to think that I’m bragging or that I have some magic pill that they don't. However, I think it’s really to talk about how I made this a reality because if I can do it, you can do it too! I’m not some magical unicorn that happened upon success. It is absolutely something that you can achieve and replicate. Success is repeatable and so I’m going to dive deep into 3 reasons why January was such a big month for me because these are easy things that you can do yourself. I Showed Up There is no right way to market yourself. You get to decide how you show up and get visible. I showed up in a way that felt right for me. So, Facebook is my biggest platform and I show up mainly through Facebook live videos. It’s not just the act of showing up, it’s what you do when you show up. I didn’t sell to people or cold messaged anyone. I simply showed up from a place of service. I truly wanted to help people figure out the next step for them. “It’s not just the act of showing up, It’s what you do WHEN you show up.” - Michelle Vroom I Took the Pressure off Myself Ladies, how much pressure are you putting on yourself when it comes to marketing? We’ve got to release that pressure and this is coming from someone who is a type A ;) Pressure puts a barrier between you and your clients. It has taken me awhile to make this shift but January was the first month that I truly felt the release. I removed the pressure and didn’t care about the outcome. Once that happened, conversations with potential clients became fun! I approached every chat as an opportunity to help women do what’s best for their business. I Took Care of My Existing Clients Two of the clients that I secured this month were clients who I was already working with. A lot of people don’t realize that client retention is a big part of marketing. We think that marketing is focused on reaching new people. Yes, that may be true, but marketing is also about serving your current clients well because if you can do that, they will want to level up with you! “Focus on serving your current clients well.” - Michelle Vroom Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow me on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss .…
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Market Like a Boss
1 Episode 001: 5 Reasons You're Not Getting Clients 20:05
20:05 Putar Nanti Putar Nanti Daftar Suka Menyukai20:05
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday, we are talking about 5 reasons why you’re not getting the clients that you want. Maybe you’ve gotten a client here or there but if you have gone through long stretches without bringing in clients, chances are it’s due to one of these reasons. Now, this is stuff that a lot of people don’t like to talk about. We just want an easy fix! Unfortunately, there is no easy fix to getting clients. But I promise you - even just working on ONE of these things can help you get clients. 1. You’re Not Confident Maybe you don’t believe in your offer. Maybe you don’t believe in your value. Maybe it’s a combo of both. If you don’t believe in what you’re putting out there, there is no way that your ideal clients will too. The first step that you need to take is looking internally. Why don’t you believe in what you’re putting out there? Is it because you’re doing something that you think you should be doing? The “shoulds” are a total hindrance to our marketing. Anytime we do something out of obligation, it means we’re not really showing up the way that we want to. So, if you are not confident in yourself or what you’re offering, you need to figure out why. 2. You’re Playing the Comparison Game So many of us struggle with this! We compare ourselves to other people. We have this expectation that we need to be moving so much more quickly than we are and so we look to others for validation. We look at other competitors to see how far along they are and if we are not that far along, we beat ourselves up. When you’re too busy putting that much pressure on yourself, how in the world are you supposed to go out and get clients? So much of this is attracting the right clients and if you don’t have the right mindset or you’re too busy comparing, you’re going to attract clients who do the same things. 3. You’re Not Showing Up in the Right Places We know that we need to be in the right places but how do you really know where your audience is? The most simple response that I can give you is to ask! Ask your audience. Chances are you are connected to someone who fits your ideal target. Go and ask them where they are spending their time. Don’t assume - you know what happens when you do that ;) 4. You’re Not Showing Up Regularly Once you know where your audience is, you need to start showing up. You can’t show up one week and drop off the face of the earth for a few weeks. Your audience isn’t going to know what to expect from you and they are not going to trust you. Marketing means showing up regularly - even when it doesn’t feel like anyone is listening. 5. You’re Not Connecting Emotionally I talk a lot about marketing is all about building a relationship with your potential clients. One of the ways to do that is through your messaging. Many solopreneurs focus their messaging solely on themselves versus their clients. Here’s an example: when you’re promoting a program, are you talking about the logistics or are you focused on the end results and what that program will give your clients? Your clients don’t care about the nitty-gritty details! They care about the outcome and what the future will look like. 6. (Bonus reason!) You Haven’t Given it Enough Time How much time have you really devoted to your marketing? Be honest. How much time have you been putting into nurturing those relationships? So many people start and after a few weeks, they are ready to throw in the towel/ Sometimes it really is just about time. Rome wasn’t built overnight and your marketing won’t be either. You are marketing to people. There is no special formula here. People are complex. Their needs change. You need to adapt to those changing needs and sometimes that just means giving yourself more time. “How can you expect to get clients if your clients don’t even know you exist.” - Michelle Vroom “So much of marketing comes from a place of gratitude.” - Michelle Vroom “Give yourself time, give yourself grace and commit to showing up.” - Michelle Vroom Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow me on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss .…
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Market Like a Boss
1 Episode 000: 3 Ways to Market Like a Boss 15:16
15:16 Putar Nanti Putar Nanti Daftar Suka Menyukai15:16
Putar Nanti Putar Nanti Daftar Suka MenyukaiWelcome to the Market Like a Boss Podcast! I’m so excited that you’re here! My name is Michelle Vroom, I’ve been in business for nearly 3 years and I have the privilege of helping female soloprenuers find and attract the right clients consistently. What does it mean to market like a boss? Today, I am sharing 3 ways to market like a boss and I hope that these ways will excite you! I hope they will give you back the passion that is missing right now from your business. Mindset When it comes to marketing, it all starts internally! You need to look at what’s going on inside before you ever look at what’s going on externally. A lot of people make the mistake by looking externally at the tactics they’re doing. It’s really about being versus doing . This was a shift I’ve had to make in my own business and as soon as I’ve made it, I started having massive breakthroughs. In order to market like a boss, you need to have a confident mindset! You need to show up with strength and confidence because that’s what makes people trust you. Find the Right Clients The first step to doing this is to know who your right clients are! If you don’t know the challenges or goals that they have for their life then you are missing out on an opportunity to intimately know your clients. It’s that intimacy that is so critical to marketing. If your clients feel like you know them inside and out, they are going to want to work with you. People want to trust the person that they are working with. They also want to feel heard and understood. Show Up the Way That You Want To Getting visible is all about YOU! Yes, you need to show up where your audience is, but how you show up depends on you. For me, Facebook is my biggest channel. That’s where I consistently show up for my audience. I do Facebook lives and interact with them through comments and other posts. That’s how I’ve committed to showing up. If I committed to showing up through multiple different platforms, my audience wouldn’t really know me very well because there is no way that you can intentionally show up in ten different places! “If you are not confident in yourself or what you’re offering, your potential clients won’t be confident either.” - Michelle Vroom “Stop showing up in places that you don’t really want to show up.” - Michelle Vroom Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss .…
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Market Like a Boss
Today I’m going to help you with something that many women struggle with, embracing your value. Do you know the value that you provide? Are you truly convinced of the value that you provide? If the answer is “no” or “I’m not sure,” then that is what is causing your audience not to recognize your value either. They can’t see your value if you don’t see it first! This is an exercise to help you recognize and embrace your value. It’s also going to help you with your messaging. Way too many of us focus on the features and benefits of what we provide. But our audience really cares about the outcome and transformation. For this exercise, we’re going to focus on one result or outcome that you provide. You can go back though and do this exercise for as many results or outcomes as you offer. Action - Think of 1 result that your audience receives from working with you. What do you help your clients do? Example: I help my clients grow their audience. If you promote this response alone your audience will not fully understand the breadth of the value that we provide. And if they don’t fully understand it, they’re definitely not going to invest in it. So let’s go deeper! Action – Ask the question, “So that what?” Example: I help my clients grow their audience so that they can get the right leads in the door . Now we’ve gone a little deeper, but we need to keep hashing it out. Action – Again, ask the question, “So that what?” Example: I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly . Even deeper, but let’s keep going. Action – Again, ask the question, “So that what?” Example: I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly so that they can make more money. Does this really show the full value of what you do? You may be tempted to stop when you get to “more money” but I think you can always go a little deeper. What does more money allow them to do? Action – Again, ask the question, “So that what?” Example: I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly so that they can make more money so that they can hire someone in their business so that they can take time off for a vacation s o that they can spend quality time with their family. Do you see how I went from growing an audience to spending quality time with family? The end result is what is important. Don’t miss an opportunity to paint a picture of the future for your audience. You want them to see what is possible for them if they invest in your support. This emotional connection is what’s needed for people to take action. People make decisions based on emotion, not facts or logic. I hope this has been helpful for you. You can revisit this exercise any time you need to understand and embrace your value. Email me at michelle@vroomcommunicaitons.com and let me know how this exercise went for you! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 021: 3 Ways to Land Consistent Dream Clients 20:56
20:56 Putar Nanti Putar Nanti Daftar Suka Menyukai20:56
Putar Nanti Putar Nanti Daftar Suka MenyukaiLet’s talk about 3 ways you can land consistent dream clients. I’m all about consistency AND making sure you have the right clients. We need to have both of these. You can only be successful with these 3 things if you know who your audience is. If you don’t know who your audience is, or you haven’t committed to truly targeting them, you have to go back and do that first. This doesn’t mean you can’t work with other people. It just means you need to prioritize your time and resources to reach a particular group of people. So, here are the 3 steps that I take in my business to bring in the consistent dream clients: 1. Know where you’re showing up Where is your audience showing up? Maybe it’s Facebook, Instagram, LinkedIn, or a local networking group. Pick one place to focus on and map out a plan to start engaging with your audience there. Build time into your calendar to show up in some capacity to have conversations with your audience. Do not propose on the first date! – Michelle Vroom Take time to get to know your audience better and build relationships. Add value and offer advice. This is not an opportunity to pitch yourself. 2. Build your own community This doesn’t necessarily mean a Facebook group. You can build a community many different ways, through your blog, your website, your email list. You need to figure out what makes sense for you. What happens when you connect with your audience where they spend their time? What if they’re interested in what you have to offer and you have a great connection? How are you going to continue that conversation? You continue the conversation by inviting people to your own community. Having your own community means you’re not at the mercy of other people to bring your clients. This is your business - you are the boss! One of the ways to be the boss is to create this destination for your audience. The reason this is such a great way to bring in consistent clients is because you have your own audience of potential clients that you can go to at any point. You can go to a group of people you are continually nurturing and serving and let them know how they can work with you. 3. Identify your VIPs Your VIPs are people who show up and show interest. You need to track these people regularly. Too many people don’t identify their VIPs or they identify them but don’t take any action. I have a lead tracker that I use, and share with all of my clients, to track people I’ve connected with or who have shown interest in what I offer, and follow up with them regularly. “If you want consistent dream clients you need to identify who those VIPs are and you need be following up and having conversations with them regularly.” – Michelle Vroom These people are interested for a reason and you need to give them an opportunity to take things to the next level. They want that opportunity or they wouldn’t be showing up in the first place. If you have any fear or hesitation around taking action on these 3 things, try to identify where that is coming from. That will tell you a lot about some things that are holding you back that you can start to overcome. You can move forward and grow your business despite the fear! You don’t have to let fear hold you back or keep you on the sidelines. Know that I’m here cheering you on! You can always email me at michelle@vroomcommuncations.com . I’d love to hear from you! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 020: 7 Ways To Be More Authentic In Your Marketing 33:46
33:46 Putar Nanti Putar Nanti Daftar Suka Menyukai33:46
Putar Nanti Putar Nanti Daftar Suka MenyukaiOn this week's episode, we are talking about how to be authentic in your marketing. I have gotten where I am in my business because I've been authentic, because I show up real and raw, and I lay it all out there. And if that's something that scares you, let me assure you that I'm not going to tell you to air all of your dirty laundry! That would feel unnatural, which is the opposite of authentic. What I am hoping you'll start to see today is the importance of being who you are. I’m going to share seven ways to be more authentic in your marketing. But you don't have to put all of these things into action if it doesn't feel right for you. What works for one person may not work for another. Authenticity looks different for every single entrepreneur, but I hope that this list is going to just give you some ideas. I'm not just going to tell you that you need to be authentic in your marketing. I'm going to explain how that can look and I'm going to share some personal examples from my own journey with you. Here are seven ways to be more authentic in your marketing: 1. Sharing your journey That means the highs and the lows. If this scares you and you think you can’t share the low points because you’ll seem like you don't have it together, start small. Think of one lesson that you learned that you feel comfortable sharing with your audience and share it. Literally schedule an appointment on your calendar to share it. If you don't set a date and time and a deadline for yourself, you're never going to do it. Here's why that works so well. A lot of people kind of put up a smokescreen when it comes to their business. They talk about like how well they're doing, but they don't really go into detail. They don't give people a behind the scenes look at what led to all of that. That has been a huge way that I've connected with my audience. I've talked about some pretty big milestones that I've hit. We’re coming up at the end of Q2 in 2019 at the time that I'm recording this, and Q1 was my biggest quarter that I have ever had in my three years of business. And you better believe that I talked about that! I've talked about hitting my first 10 k month and why I hit it. I don't just say I hit my first 10K, or I did this amazing thing, without also saying what it took to get there. That's what authenticity means for me. You have to decide what that is for you, but the point is you can't just share key points along your journey without explaining how it happened, because that is the true value that you give to your audience. You’re not sharing so they can replicate it, it’s so that they know that if they're struggling with something they know they're not alone and they have some way to gauge what to expect. 2. Show up consistently If your audience only hears from you every so often, that's not authentic. That's showing up when you feel like showing up. It's very conditional and it completely defeats the purpose of having a two-way relationship with your audience. Authenticity means showing up so that people can start to rely on you, so that people can connect with you. It doesn't feel authentic if you're dropping in once in a while to tell them about the next program you're launching. Then it feels like you're using them and you're only talking to them when you have something you want to sell, and that is the furthest thing from authentic. That's when things start to feel kind of spammy and salesy and pushy and all of that other stuff. Let your audience know that they can rely on you, that they can have those conversations with you. Be available for that and if you're struggling to do that, ask yourself why. What fear is keeping you from showing up with your audience? Maybe it's fear that you’re not good enough. Maybe it's fear that someone's going to call your bluff. Maybe it's fear of actually landing the client. There are many fears that can come up and keep us from being authentic, but you have to show up in the first place if you ever want your audience to connect with you. 3. Ask tough questions to challenge your audience In my opinion, not enough people are doing this. Your audience needs to have a shift in their thoughts and their perspective in order to work with you. If you are spending time with your audience, giving them amazing information, but they're not taking the next step, they're not investing with you, it's because you're giving all of the information. You're giving them that false sense of confidence that they can do with themselves and you're not shifting their thoughts. I always have people ask me how to know what to give away for free. The way I see it is you want to focus your content on thought shifting versus ‘how to’, your audience is not ready for that anyway until they start working with you. But what they are ready for is some tough love. Some tough questions that really get at why they haven't taken action, why their business is the way it is, and why they're struggling with their current problem. They need to understand all of those whys in order to get to the point where they realize they need help. If you're not willing to ask them some tough questions because you don't want to upset anybody, then think about these questions. Do you want them to like you more than you want them to get results? Do you want them to like you more than you want them to get the help that they desperately need with the problem that they're struggling with? Do you want to be liked more than you want what’s best for them? If so, that needs to shift. 4. Think about how you can start fully supporting your audience You're not going to do the same things for your audience that you would for your clients. Your clients have invested in access to you, so you're not going to give away everything to your audience for free. But how can you be supporting them? How can you show that you care about them and you care what happens to them? It's really important that I encourage my audience, that I encourage the members of my Facebook group, that if someone's struggling, I show up for them the way that I would for a friend who's struggling. For me that means encouraging them, and asking how I can help without expecting anything in return. How are you supporting and encouraging your audience? What does it look like to be fully supportive of them, to care about the person and not the sale? 5. Serve, not sell Now, I don't want to paint a bad picture of sales because you have to sell in order to be a business owner. Most people connect with someone and they instantly go right for the sale, they skip over the serving part. The serving part starts with that encouragement. Think about how you form a friendship in real life. Your online marketing should reflect that. That's what being authentic means, it’s showing up online the way you would in real life. And if in real life you wouldn't just pitch someone or propose on the first date, why are you doing it in your marketing? How can you serve your audience? How can you serve them without worrying about the sale? What does it look like to actually build a relationship with them? The authentic way of marketing, the organic way of marketing, takes a little longer. It's the long game and a lot of people don't want to play the long game. “If you don't want to play the long game in your marketing, you shouldn't be in business.” – Michelle Vroom 6. Sell when appropriate Is it authentic to pretend like you don't have a business? Is it authentic to just give people free advice and completely disregard the fact that you need to make a profit as a business owner? You’re in business, stop lying about it, stop apologizing for it! That is why you don't feel authentic. That is why your marketing doesn’t feel natural or genuine. It’s because you're apologizing for being in business, for being someone who charges for their expertise, for their knowledge, for their services. The right clients will invest with you. The right clients don't want free advice. The more you give free advice and apologize for being a business owner, the more you're going to attract the people who just want that. One of the ways that you can be authentic is yes, serving your audience, but also telling them how they can continue to work with you if someone engages with you. We have to stop apologizing for being business owners. It is not wrong to charge for your services. 7. Say what you want to say You have to start saying what you want to say. Way too many of you are putting out messages that are very lukewarm. They're very politically correct. They’re messages that can be applicable to everyone. Let me tell you something…those messages are falling flat. They are not even being heard. Being authentic in your marketing means putting messages out there that reflect your values, that reflect what you believe to be true. Stop trying to please everyone because you're never going to anyway. If you feel a certain way about a topic, say it. You are going to attract way more people. The right people. If you stand firm in your messaging and have a strong message, will you repel people who don't agree with your input, who don't agree with your approach, who don't agree with your thoughts? Absolutely! But those people were not the right people anyway. They're not your people. Your people want your messages to be strong. They want you to say what you want to say. This is the way that you attract the right clients is by being authentic, by showing up as you. If you don't, you're going to attract people who are in love with a false version of you and that is going to cost you way more time and money than if you had no clients at all. Your next step from listening to this episode is to pick one thing you’re going to do to be more authentic. That's all I'm asking, just one thing! It could be something from this list or it could be something else that came up for you. What does that look like for you? Send me a note and let me know because I would love to celebrate with you, and hold you accountable as you start to become more authentic. You can email me anytime at michelle@vroomcommunications.com . I would love to hear from you! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 019: 5 Things Your Audience Doesn't Care About 23:39
23:39 Putar Nanti Putar Nanti Daftar Suka Menyukai23:39
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday I’m talking about 5 things your audience does not care about. How many times do we get inside our own heads, get in our own way, and look at every little thing we do and pick it apart? As women, especially high achieving women, we do that all the time. But your audience doesn’t care about most of the stuff you care about. They really don’t! Here is a list of 5 things that your audience doesn’t care about: 1. How much experience you have. We think our audience cares about our credentials. I hear women say they just need to learn more, or take another course, or get some credentials so people will take them seriously. And my question is, “why aren’t YOU taking yourself seriously?” Your audience is not worried about your experience. They want to know that you’ve served clients and helped people get results. But they don’t care about what college you went to or whether or not you have your masters or if you’re certified. They care about if you can get them from point A to point B. They care about themselves! They care about their current issue, their current problem, the thing that they’re struggling with. 2. If you’re perfect. Perfection is something that hinders so many amazingly talented women. A lot of women feel like they have to be perfect to get consistent clients. But people, your ideal clients, don’t want perfect. In fact, people like imperfection. It makes you seem more real! It is very difficult to connect with someone who is always putting their best face forward and saying they’re perfect. “Your clients need to be able to connect with you and relate to you.” – Michelle Vroom 3. How much money you’re making. They want to know that you have done what they want to do. Have you been where they’ve been? Are you a couple of steps ahead of them? You probably don’t really want to attract people who are focused on money anyway. Those people are going to be a nightmare to work with! It shouldn’t be about the money. Money does not define your value. You are valuable on your own, regardless of how much money you make. 4. What tools you are using. I see a lot of women focused on behind-the-scenes busy work (updating your website, creating fancy graphics, buying expensive tools). If you don’t have clients and you’re focused on the tools, you’re focused on the wrong area! It’s not about the tools. Tools don’t form relationships. Tools keep you stuck and hidden behind your computer. You don’t need tools to make a connection with your ideal client. You need visibility. You get to decide what tools you use. But if you’re letting tools become your focus instead of visibility, that’s the issue you need to tackle to bring in clients. 5. How you are feeling. Your audience doesn’t care if you’re feeling anxious, nervous, or uncomfortable. Many of us use those emotions as an excuse not to show up for our audience. Your audience doesn’t care about your feelings; they care about their problems. If you’re letting your feelings keep you from talking to your audience about how you can solve their problems… that’s what you need to fix. Market like the boss that you are! Market on the days when you’re not feeling great. Market on the days when it seems like no one is listening. You need to show up consistently if you want clients consistently. “If your visibility in your marketing is conditional on how you’re feeling, then you are never going to feel like you want to do it.” – Michelle Vroom If you are feeling down or discouraged, figure out why, and tackle that so that you can show up for your audience. If you’re struggling in any of these areas then come talk to me! I help my clients market themselves and put themselves out there. And I also help them tackle these internal mindset issues like focusing on the wrong things. Send me an email at michelle@vroomcommunications.com and we can set up a time to talk! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 018: You Can't Market On Your Own 19:08
19:08 Putar Nanti Putar Nanti Daftar Suka Menyukai19:08
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday I’m talking about the lie that all female entrepreneurs tell themselves: “I need to do it all on my own!” Or “I should be able to do it all on my own.” I can’t tell you how many times I hear this from other women. How many times have you said this lie to yourself? How many times have you wondered why you can’t figure this all out on your own? We put so much pressure on ourselves to know everything there is to know about everything. This belief that we have to know everything keeps so many amazing and talented women from truly being successful in their business because they’re stuck. Maybe you feel like you’ve exhausted all of your options and you’re not sure why your marketing isn’t working. You know you need help but you don’t think you deserve to get it. You won’t allow yourself to even consider how support could change your business. You keep spinning your wheels trying to figure things out on your own, but Google can only get you so far. For the record: I’m not talking about getting free support. A free community is great, but it can’t be a substitute for paid, intentional support. If you don’t have paid support behind you, you’re going to be chasing what worked for someone else without really considering what can work for your business. The way you figure out what works for your business is by getting support from someone who is skilled in marketing and knows how to help you get clients. Paid support can look like a lot of different things and it is up to you to decide what is right for you at this stage. It may be a membership site, a group program, a workshop or course, an in person conference, or a coach. There’s no right or wrong as long as it works for you. As women, we’re used to taking care of everyone else. When it comes to our business we feel like we need to keep figuring things out or else we’re “weak”. Time to hit the reset button and throw out the “should haves.” I don’t care if you’re used to doing everything yourself. Is it working in your business now? If not, it’s time to switch things up and adopt some new habits. Here are 5 reasons why you cannot market your business and get clients all on your own: 1. You’re emotional Your business is your baby and you can’t see it objectively. You need someone to come in and help you look at your business in an objective way. You can’t be objective and be emotional. The emotion will always win. This is your business that you are taking time to build and grow. You’ve poured your heart and soul into it and it feels vulnerable. Every time we lose a client, a client doesn’t sign on, or somebody doesn’t purchase, it feels personal. That kind of emotion makes it impossible for us to be clear-headed about our marketing. 2. It takes a really long time to do things on your own Time is money! Not to mention, it’s not a renewable resource. A lot of you are wasting so much time trying to figure things out that an expert could help you do in less time. Every day that you don’t get a client is costing you something. What is that cost? I see women struggle for years before getting support. What could you do with the time you could save? How many more clients could you take on? How much faster would your business grow? What freedom would you have to spend time with your family? 3. Our emotions lie to us We have good days and bad days. We fluctuate on this pendulum of emotions. We need someone to support us on the bad days. We can self-sabotage if we don’t have the right council to help us overcome the lies that our emotions are telling us. What happens if you start to believe the lies? If you don’t have a support system during the tough times, you’re going to find it very difficult, if not impossible, to come back from them. 4. We love shiny objects We go after any shiny object possible, and there are a ton of shiny objects online! The minute you go online you’re hit with messages of something else you think you need. If we’re left to our own devices, we go after every shiny object. That’s when you don’t make progress. You keep stopping and starting. You feel like you’re doing #allthethings but you’re not actually getting anywhere. 5. We don’t push ourselves hard enough We don’t explore our full potential. We run whenever things get tough or resist stepping outside of our comfort zone. That’s why we need someone to push us when we feel like tapping out. If we’re doing everything on our own we’re not pushing ourselves to do enough of the right things. Today, I’m challenging you to re-write the rules. Create your own rules. What is going to help your business move forward? “Give yourself permission to take action. Give yourself permission to ask for help and get support” - Michelle Vroom Your business is at stake. Are you willing to give that up because you’re too proud to ask for help? If getting clients is something that you’re struggling with, book a free call with me and let’s talk about how to turn things around for you. Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
Chances are you’ve struggled (or are struggling) with this in your marketing – the need to please everyone. This topic came up for me recently when I saw a plaque that read, “You can’t please everyone, you’re not pizza!” It is so true, isn’t it? How many of us in business are trying to please everyone? How many of us are trying to be pizza? When you’re trying to be pizza you’re casting a wide net, trying to reach anyone and everyone. Trying to be pizza can look like a lot of different things. Maybe you’re not setting boundaries with your current clients. Maybe you are spending all of your time trying to be everywhere and anywhere. Maybe you’re afraid to really say what you want to say because you don’t want anyone to not like you or stop following you. It comes from a good place. I’m willing to bet you truly want to help everyone. You don’t want anyone to have a bad experience with you. That’s a great quality to have, but it can also be the reason why you’re not getting clients. Before you can make a shift and turn things around, you have to get to the root of the problem. 1. Why are you trying to be pizza in your business? Maybe you’ve had some experiences in the past that have caused this. The need to please everybody can also come from a desire to control. Sometimes we think if we can get everyone to like us we can control the situation. Really figure out what’s going on for you and why this is happening. If you never understand why, you’ll never figure out how to shift your habits and make new ones moving forward. 2. What is the worst thing that could happen if you don’t please everyone? If someone is offended by something you say or doesn’t like something you do, then it is best to find out now before you start working together. A year ago, I had someone in my Facebook group abruptly leave the group, unfollow me on social, and unsubscribe from my email list…all in a 60-second span. Clearly she was upset and offended by one of my posts. I never figured out why my post offended her, and I’ll be honest…it stung for a few days. But after reflecting on the situation, I realized that she was not a good fit for my services and I was fortunate to have learned that now before I invested my time and resources in supporting her. It can take some time (and mindset work) to get to a place where you don’t get bothered when people get upset, but once you do reach that place you can show up in your marketing with a new kind of freedom. We allow our fears to becoming these big looming things inside of our head. And most of the time they don’t even happen the way we envision them. And even if they do, what is truly the worst-case scenario? 3. What can you control? In your marketing, what can you control? You can try to make a list, but I’ll tell you right now, the only thing you can control is you . You can control how you show up, what you do, and how you respond. You cannot control what someone else does and whether someone else likes you. The people who love what you’re about are going to be drawn even closer to you. That’s what you want. You don’t need to please everyone else because not everyone is your client, nor could you ever serve all of them if they were. Your focus should be on that small group of people…your dream clients. If you don’t know who those people are, that could be a contributing factor here. It is easy to fall into the trap of wanting to please everyone if you don’t know who you’re serving. Here are a few questions to help you determine who you want to serve: Who do you want to serve? Who would you spend the rest of your life serving if you had to? Who has the greatest need for what you’re offering? That’s how you stop trying to be pizza. Those are your people. Don’t focus on big numbers. Think about the person that you’re serving. Most of us in service-based businesses only need a few clients to hit our goals. And if you only need a few, why are you trying to market to everyone? Stop trying to be pizza. You’re not pizza. And that’s a good thing! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 016: What You REALLY Need to Get Clients 16:25
16:25 Putar Nanti Putar Nanti Daftar Suka Menyukai16:25
Putar Nanti Putar Nanti Daftar Suka MenyukaiIn this episode we’re talking about 3 things you need to market your business and get clients. These are NOT the things that you would expect. There are a lot of lies out there and we’re told we need lots of different things to land the clients we want. Chances are you’re spending way too much time behind the scenes doing “busy” work. You think you’re being productive and making progress, but you’re not any closer to getting clients. That’s because you’re focused on all the wrong things. I’m all about doing less and focusing on things that have a higher impact. That’s how you avoid the endless cycle of working all the time and having nothing to show for it. “Fewer things, more impact!” – Michelle Vroom With the “less is more” theme in mind, here are the 3 things you REALLY need to land dream clients: 1. An audience A lot of people spend time making their website pretty, but they have no idea who their audience is. You should spend that time focused on who your audience is instead! You need to know who you are targeting. This may be scary because you don’t want to commit and potentially push some clients away. But here’s what I want you to know: choosing a target audience isn’t about pushing other groups away. It’s about prioritizing your time and resources to reach a particular group. If others come your way, great! You get to decide whether you want to work with them. After making the commitment to target a specific audience, I have more clients and am making more money now than I ever did when I was trying to cast a wide net. If you don’t have an audience to market to, you have no clients. At that point you have a really expensive hobby! Figure out who your audience is and be unapologetic about it. When you are clear about who you’re serving, it opens up space for the right people to find you. 2. An offer Do you know what you’re going to offer your audience? Do you know what services you’ll provide and how they will change your audiences’ lives? If you’re confused about your offer, guess what? Your audience will be confused too. You need an audience, but you also need something that solves their problem. What is your solution to their problem? Trust me, people will invest in what they see value in. And they see value in solutions. They don’t want the nitty-gritty details of how you’re going to get to that solution, they just want to know that you have a solution. A lot of women spend time on anything but their offer, and that’s the first place you need to go! Once you know who your audience is and the challenges they’re facing, then you can figure out what you can offer as a solution. This is the exciting part! Think about your perfect client. Think about what they’re struggling with and how they feel at this moment. You get to come up with a solution for them. You get to help solve their problem. If that doesn’t excite you, then you need to figure out why. Because your offer needs to be something you’re 100% aligned with, that you are completely behind, and that you are excited about. If you’re not excited about it, it’s going to be really difficult to get anyone else excited about it too. 3. Clear messaging You need to communicate your offer to your clients through your messaging. Once you know what your audience is struggling with and what your offer is, you need to be able to communicate that in a way that resonates with your audience. This is where your listening skills come in. Figure out what words and phrases your audience uses so you can use them in your messaging. You need to speak from a place of confidence and expertise. Your audience wants to know that you can get them from point A to point B. And what better way to explain how you’ll help them than by taking the words right out of their mouth? How do you create key messages? I don’t do anything fancy - in fact, I keep a Word document on my desktop where I have all the messages that I use on my website, in social media, and in conversations with potential clients. Get yourself a set of messages that you can start using. These messages should focus on what the future looks like after someone starts working with you. Don’t focus on the features and benefits of your offers - your audience doesn’t care about that, remember? Why should someone work with you? Why should someone choose your solution over someone else’s. Those are the questions your audience is asking and they’re the questions you need to answer in your messaging. That’s it! Those are the 3 things you need to get clients! However, I’m all about packing in extra value for you guys. So there’s one more bonus thing I’ll share with you that’s going to be a total game-changer in landing clients…. 4. A positive mindset You can have a great audience, offer, and messaging, but if you don’t really believe that you have anything of value then your audience won’t either. You need to believe in yourself! When you think about your value, there will likely be fears that come up for you. Pay attention to those fears because they point directly to the mindset work you need to do. Take this seriously and don’t skip over it - mindset is one of the most important things you can work on to grow your business. If you don’t have your mindset in the right place, get help. It is tempting to try to do everything ourselves, but you don’t have to. In fact, trying to do everything yourself is the quickest way to burn out. Get the support that you need to figure this out. Today is the day that you can start getting clarity in your marketing. I’d love to hear what you took away from this episode and what you’re doing to do now to bring in more clients. Send me an email at michelle@vroomcommunications.com. I love hearing from my listeners! Connect with Market Like a Boss! Find out more on how you can work with me at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in my Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that I can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send!…
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Market Like a Boss
1 Episode 015: How I Made $10K in One Week 23:56
23:56 Putar Nanti Putar Nanti Daftar Suka Menyukai23:56
Putar Nanti Putar Nanti Daftar Suka MenyukaiI recently ran a free challenge in my Facebook Group, Market Like a Boss , and I landed 5 new clients and made over $10k. This was the most successful challenge that I’ve ever run! I’m all about transparency so I want to share why it was so successful. I want you to know what it takes so you can replicate this type of success in your business. Here are 10 reasons why I was able to make $10k from one challenge: I got a lot of people signed up 140 people signed up for the challenge, the biggest number I have had yet. Before you start beating yourself up for running a challenge and only getting 5 people in, know that I have done a LOT of challenges before this one and they did not start out this way! For my first challenge, I hustled for an entire month or more to get 100 people. Other challenges have only netted me 30 or 40 people. With this challenge, I promoted it for one week and got 140 people. The reason I got so many people signed up in such a short period of time is because I’ve focused my marketing on growing my audience and that growth is paying off. Takes time, but it is so worth it! The reason it’s important to get a lot of people signed up is because there’s some math involved. The average conversion rate for someone who participates in a free challenge and then purchases a paid offering is between 1-3%. So, if you want to sell a program or service from something free, you need to make sure you have enough people in the free thing before you sell the paid thing. It’s important to do the math to set the right expectations for yourself. I delivered amazing content for the challenge There is no shortcut when it comes to creating good content. My challenge was focused on a topic that I knew people wanted, so that helped generate excitement (and bring more people in). I also showed up and focused my content on shifting the perspectives of those participating, and they were wowed by that! You want to blow people away with your free content so they want to work with you in a paid capacity. I had nurtured my audience before the challenge The majority of the clients who signed on with me had been in my group for a while. So they already knew me and knew that I delivered great content. Nurturing an audience takes time, so don’t stop showing up if it seems like no one is listening. Some of the clients who signed on with me weren’t the most active in my group. But because I consistently showed up they felt like they knew me and could trust me. That also shows the importance of nurturing your audience while you grow it…numbers are great, but you need an engaged audience, not just a big one. How I positioned my offer My offer after my challenge was for my group coaching program. I positioned the offer as a continuation of the challenge. I talked about the outcome and the transformation they would receive rather than talking about what was included in the program. I knew what people were learning during the free challenge, and I talked about how those learnings were going to help them go further and get closer to getting steady clients. And I confidently talked about how my group coaching program was the proper next step for them. Whatever free thing you’re offering, think about how it ties into your paid offer. Think about how you can use it to frame your paid offer as the next natural step for your audience on their journey. I kept showing up and talking about the challenge A lot! I talked about the challenge a lot more than I necessarily felt comfortable with, and probably a lot more than you would feel comfortable with. But all 5 people who signed up as a client signed up 24 hours before the deadline. This is normal for any launch. When you go through a launch, inevitably there will be a period where you feel like no one is listening and you feel like quitting. Don’t quit! When you feel this way, show up even more. Keep showing up until the very end. I got support I work with a coach and I’m in a group coaching program. Two days before the end of my challenge I was on a group call and I shared that I didn’t believe that anyone was going to sign up for my program. At that point, there was some truth to this — no one had signed up or even showed interest in joining the group program. On the call, my coach and the other women were able to help me evaluate that feeling and separate the fact from the feeling. We worked through an exercise and asked if it was true that no one is interested. No! We talked through why I needed to show up even more. I got off that call super energized and ready to go. I believe this fresh energy is what helped me bring in those clients. Had I not gotten on that call with my coach and peers, I don’t believe I would have sold 5 spots to my program. I didn’t convince anyone I simply talked directly to the people who were the right fit. I talked very specifically about who was the right fit and who wasn’t. The beauty of that is that it did my screening for me. In fact, I sold 5 spots to my group coaching program without getting on a single discovery call! I simply messaged back and forth to answer a few questions. Because I spent time nurturing my audience they were primed and ready to buy. I wasn’t tied to an outcome In the past, I’ve been emotionally tied to the outcome. This time, I knew I wanted to get 3 people into my group coaching program but I wasn’t necessarily tied to how it was going to happen. And good thing! One of the people who signed on was a current client who saw the promotion and decided she wanted more access to me. You never really know how you’re going to achieve your goal. So don’t be so emotionally tied to how it has to happen. I’ve done an amazing job for my current clients My clients shared information about my group coaching program, referred people my way, and talked to people who were interested in joining. This was incredible because the women who wanted to join the program had an opportunity to talk to the people who are actually in it. That kind of social proof is marketing gold. Serve your current clients! I can promise you that they will be your best ambassadors. It will continue to pay off for you in ways you can’t even imagine because they are going to keep talking about the results that they’ve gotten with you and others will want the same experience. I was all in and aligned with my offer Do you whole-heartedly, 100% believe that your offer has the power to transform someone’s life? If you doubt what you are delivering, your audience will doubt it too. I had to do some pretty heavy mindset work because in the first few days after the challenge no one was talking about my group program or asking questions and I started to doubt whether or not it was truly valuable. My coach helped me work through a few exercises to see why my program was valuable and why it mattered to my audience. If you don’t believe in yourself, how do you expect others to believe in you? Figure out why you’re not all in on your offer and what you need to do to get all in. Trust me - putting in this time will result in a successful launch. I hope it was helpful for me to outline why this challenge was so successful. Remember, I have learned from a number of challenges to get to this place. I have had a number of challenges that flopped in order to get to this place. So if you’re not at a point where you’re bringing in $10K from a challenge, don’t despair! With every challenge you run, you learn valuable lessons and move one step closer to hitting your goals. Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 014: Stop Doing These Things in Your Marketing 19:52
19:52 Putar Nanti Putar Nanti Daftar Suka Menyukai19:52
Putar Nanti Putar Nanti Daftar Suka MenyukaiThese are things that I see so many women doing, but it’s time to stop. They are killing your marketing! You might realize you’re doing these things consciously, but you’re oblivious to the fact that you’re actually doing them on a day-to-day basis. Stop doing these 6 things: Trying to please everyone Maybe you’re trying to show up the way you think you should. Maybe you’re putting messages out there that are cookie cutter or you’re afraid to show people what you’re all about. Maybe you’re trying to reach everybody because you don’t want to risk not getting that client. “Your desire to please everyone is actually keeping you hidden from your dream client.” – Michelle Vroom Your dream client can’t find you because you’re so consumed and worried about pleasing the wrong people. To work through this, reflect on these questions: Why are you trying to please everyone? Where does the desire to please everyone come from? How is it manifesting itself in your business? What do you need to do to shift it? Dream clients are going to love you even more when you show up and take a stand for what you believe in. Focusing on yourself instead of your clients It’s not about you! If you keep thinking it’s about you, you’re going to push your clients away. It’s about the potential clients, the people who need your services. What do they need to hear? If they work with you, what’s in it for them? It is selfish not to show up just because you had a bad day or don’t feel like anyone is listening. Potential clients need to hear your message. Stop putting yourself first. It’s not all about you. The faster you can realize that, the more clients you will bring in. Convincing people to work with you When you feel like you have to convince people to work with you, you’re bringing the wrong energy to the table. No one wants to be strong-armed! Why would you want to work with someone who feels convinced? Don’t you want to work with someone who’s all in on you and what you provide? Let go of the control and let your potential clients make their own decision. The right people will love your messages and they will sign on. You don’t need to convince the right people, they’re already convinced. So stop trying to convince people because it’s causing you to look desperate. And no one likes desperation. Staying comfortable Staying in your comfort zone is a sure fire way not to land clients and not to grow. Is marketing always going feel comfortable and safe and easy? NOPE! Are you getting new results when you’re doing the same things you’ve always done? If not, then why do you want to keep doing it? You have to get uncomfortable if you want to get clients. You can’t stay in your comfort zone and expect clients to come to you. You need to go to them. What’s holding you back from stepping out of your comfort zone? What are you afraid of? Go deep on this! You need to figure out what your underlying fear is. Waiting for the right time If you’re waiting for the right time you will always be waiting. There is no right time! You need to just do it. Once you take that action, there is so much clarity waiting for you on the other side. Every single action I’ve taken in my business, whether it was good or bad or something in between, has always given me additional clarity. I’ve always learned something from it. And I take those learnings and apply them to the next thing that I do so I can make it even better. It’s a continual growth process. “There is no right time. Give yourself permission to take action today.” – Michelle Vroom Letting your emotions rule you We believe that our emotions are factual but they are not. When you feel a strong emotion (like fear or self-doubt) you need to separate the fact from the feeling. Ask yourself if something is a fact or just how you feel at the moment. If it is how you feel at the moment, what are the facts and how do you know that they’re facts? We assume that what we are feeling is true. It’s ok to feel your feelings, but you can’t put them in control. You are making progress, look back to a year ago! But your emotions can make you believe that you’re never going to make this work. You ARE making this work! Stop believing your emotions and giving them credit. I hope that this has been helpful and gives you some clarity and insight into what you’re currently doing in your marketing that is not working, and how you can shift things so that you can grow faster. It’s time to let go of habits that are no longer serving you. I’m here cheering you on because I believe in you! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 013: Your Next Client is Right in Front of You 18:15
18:15 Putar Nanti Putar Nanti Daftar Suka Menyukai18:15
Putar Nanti Putar Nanti Daftar Suka MenyukaiYour next client is closer than you think…in fact, they’re right in front of you! We spend so much time focusing on growing our audience that we forget about the people who are already connected to us. The more you focus on building relationships with the people in front of you, the more clients you’re going to get. Here are some reasons why it’s so important to nurture your existing audience: Those people already know you In order for people to trust you, they need to spend some time in your world. You’re already actively building that know, like, and trust factor with the people currently in your audience. They’re hearing your messages over and over again People need to hear and see things 10 – 12 different times before they are ready to take action. People need time to think things through and get out of their own head. The relationship already exists When you find new people, you’re starting from scratch. If you focus on your own audience, you can go to them at any time and continue the conversation. Your conversion rates are going to be higher when you focus on the people who know you already. When you obsess over attracting new people, you start seeing people as numbers and not as actual people. Your clients are out there struggling and you can help them. Stop focusing on how many people are following you and focus on helping those in front of you. So what does this look like? You need to have your own community, not rely on someone else’s Building my Facebook group has completely changed my business! I get 90% of my business from my group alone. I know that every time I go into my group and offer something, someone’s going to buy. That’s because I’ve take the time to show up and give them amazing, incredible value that they can’t get anywhere else. Show up consistently Maybe you’re showing up for a little bit but then things get tough. You get in your own head, you start to second-guess yourself, or you don’t think anyone is watching. You cannot take external actions like comments, likes, and follows to signify someone’s interest in working with you. People are still digesting all of your information behind the scenes. Are you showing up for them? Identify your VIPs These are the people who do show up, who are showing significant interest by reading your emails, clicking your links to sales pages, and asking questions. Are you taking time to build a relationship with them? These are the people who are more likely to buy! Take time to communicate with them, ask what they need, and share things that would be helpful for them. Offer people the chance to talk with you about your services What good is a community if you’re not telling anyone how you solve their problem and inviting them to chat more with you about it? A lot of you are afraid to do this because you don’t want to seem salesy. But people are in your community for a reason, because it’s bringing value to them. And if they’re getting value from your free community, what kind of value would they get from a paid service that they invest in? Offer them the opportunity! Tell them how they can learn more. After they become a client, serve them well When clients stick with you long term, it is so much easier and more profitable for your business. So take care of your current clients! This is how you can have fewer clients, work less, and make more money. The pressure always comes up to focus on numbers and get new people in. When that pressure arises here are two things you can do to work through it: Be grateful for what you have Are you grateful for every single person who signs on with you? If you’re just focused on the clients you don’t have, your current clients will sense it. A great way to quickly change your perspective is to write down each client’s name and at least one thing you’re grateful for. Ask how you can serve your clients well today It is such a good feeling to serve your clients! When you come from a place of service, imagine how it’s going to impact the way you show up with the people who have not signed on with you yet. When you can be grateful for the clients you do have, and focus on serving them well, it is going to have a broad impact across every aspect of your business and the way you show up. We have a tendency to focus on what we don’t have versus what we do have. It’s time to start focusing on what you do have, because you have a lot more than you realize. Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 012: Want More Clients? Stop Telling Yourself These Lies 31:03
31:03 Putar Nanti Putar Nanti Daftar Suka Menyukai31:03
Putar Nanti Putar Nanti Daftar Suka MenyukaiToday we are talking about the lies that we tell ourselves. These lies completely damage our marketing and they keep us from getting our dream clients. If you are not getting clients actively, I guarantee you’re telling yourself at least one, if not more, of these lies. There are many different lies, however here are 8 specific lies that most high achieving women in business tell themselves, whether they realize it or not. We need to be successful overnight The online world really perpetuates this one. Social media is nothing but a highlights reel. Very few people talk about the struggles that they face in their business. But let me tell you, it takes time to build a sustainable business. “A sustainable business is one that grows.” – Michelle Vroom Do you have a process in place to get clients? Do you have a process that you can repeat over and over again to get clients? It’s not a matter of how fast it grows. In my experience, it takes at least 6 months to a year to bring on steady clients. If you’re not willing to commit to doing the work that’s needed to build a solid foundation, then you should not be in business. I don’t believe I have enough time to market myself Here is the question I would ask you… How can you make the time? Every single person has the same 24 hours in a day. How are you making the most of them? People make time for the things they truly want. Why aren’t you making the time? There’s something below the surface there and you need to figure out what that is. I can get clients myself If you could figure it out on your own, wouldn’t you have done it already? Everybody needs help. Everybody needs support. We’re not objective when it comes to our own businesses. How long are you willing to wait for clients and how much is that costing you? The most successful entrepreneurs are the ones who recognize where they need help. I can’t afford to invest in getting help with clients If it is something that you really believe is going to move your business forward, how could you afford it? You’ll invest in what you see value in. Is it really, truly that you can’t afford it? It almost never is. Or is it that you don’t see the value and don’t believe that you can get results? It won’t work Is it really that nothing works for you? Have you given it enough time to work? You need to separate the facts from the feeling. If something has worked for you before, is it possible that it can work for you again? The only way something doesn’t work is if you decide it doesn’t and you quit. Marketing should be comfortable “We always chose comfort over fear. – Michelle Vroom” There is a lot of fear that comes along with getting clients. Either way, we often chose comfort over clients. But in order to grow, you do need to do the uncomfortable things. Stop putting your needs first and start putting the needs of your clients first. What do my clients need? What does my business need? Make a list. And then start doing those things. I just need someone to tell me what to do If you had someone telling you what to do, you would already be successful in your business. There is a lot of information online! But you can do all the right things and still not get the result that you want. The reason is because what’s going on in your mind is what’s driving your actions and your behavior. If your mindset is still bad then you’re not going to get clients. Also, what works for one person may not work for another. Even something that worked for you at one point in your business may not continue working the way that it once did. Strategy is not the real issue here, it’s what’s going on in your mind because that is what dictates the steps that you take in that strategy. Fear is a sign that you’re headed in the wrong direction Any time we experience fear we run from it because it’s supposedly bad. We think it means that we’re making the wrong decision. And unfortunately this lie causes many women to run from things that are the best things for them! Fear is a good thing. Because when you feel fear, it tells you that this thing is important to you. Fear is a sign that you’re on the right track because we don’t fear the things that we don’t care about. Stop fighting the fear. When you experience fear, you should know that it’s important to you and ask yourself what you need to do to take action in spite of the fear. I hope this has helped you identify what lies you are telling yourself and how they are holding you back and keeping you from getting clients. Once you identify what the lies are, you can take the steps you need to overcome them. Even if you just tackle one of these lies, you’re going to see a huge improvement in getting clients. I can’t wait to see what changes for you when you start to show up differently! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 011: 5 Steps to Get Your Next Client 20:21
20:21 Putar Nanti Putar Nanti Daftar Suka Menyukai20:21
Putar Nanti Putar Nanti Daftar Suka MenyukaiRegardless of where you are, these are 5 steps that every single woman needs to take to get clients. I do not believe that “one size fits all” here, how you work each of these steps will vary from person to person. But it is important to have a framework and to know what you need to work towards if you want clients. 1: Know your audience You need to know who your audience is and commit to them. If you are trying to talk to a lot of different people at once your messages are going to fall on deaf ears. Stop trying to be everything to everyone! Pick an audience. Who do you want to target? Who do you enjoy working with? Who would you serve if you had to serve one person for the rest of your life? It doesn’t mean that you can’t evolve or add on as you grow. But you’re never going to get to that point of growth if you don’t figure out who your audience is. 2: Know what you’re promoting What are you offering to your clients? Your audience doesn’t really care about the details of your offer. They just care about the outcome, the transformation. “How is it going to affect their lives? How is it going to transform their lives? That’s what you need to know if you want to market to them.” – Michelle Vroom If you aren’t getting results right now, it’s likely because you are not all in with what you’re offering, you’re not completely clear on what you’re offering, or both. 3: Craft the right message You do not have the say the right thing to get to the right client. You just need to show up and talk to your audience about their challenges and how you can help them. It’s not about saying the right thing or putting together the perfect sentence. It’s about using their language and talking to them about their current situation and how you’re going to help change their lives. Don’t try to find the perfect word or phrase. That puts pressure on you and you start showing up from a place of desperation and you sound like you’re talking from a script. Talk to your audience like a human. Messaging is a two-way street. 4: Market yourself, put yourself out there Show up in one place at a time. Where is your audience spending time? Start there. Find one spot to communicate with your audience and show up consistently. Show up energized, excited, and confident. “You do not need to be everywhere to get steady clients.” – Michelle Vroom Marketing is building a relationship and you can’t build a relationship if you are in 10 different places at once. 5: Focus on mindset There is so much that goes on inside of our brains that holds us back. What happens in the mind dictates your behavior and the actions that you take. If your mind is not right, you’re not going to get the right clients! You’ve got to get your mind right. You have to be wiling to tackle the hard stuff. Mindset stems from years and years of issues and struggles and habits. You have to get uncomfortable and talk about it to reach your full potential. Mindset is a part of your marketing. Is there some type of fear that’s holding you back from getting clients? Whatever you are experiencing or hearing from your potential clients is a mirror to what’s really going on inside of you. You need to be in the driver’s seat of your business, not your limiting beliefs. It’s time to take away their power by figuring out: Why you’re experiencing these thoughts Why these beliefs are coming up for you What you need to do to shift I hope this has been helpful for you! These are the 5 steps that I take to get my clients, and the 5 steps I help my clients work through to get their clients. I’m excited to hear what these steps are going to do for you too! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 010: 7 Things to Let Go in Your Marketing 27:46
27:46 Putar Nanti Putar Nanti Daftar Suka Menyukai27:46
Putar Nanti Putar Nanti Daftar Suka MenyukaiWhen you let go of the stuff that’s no longer serving you it’s going to allow you to show up in a new way with your audience. It’s going to allow you to truly connect with them without the weight of all the pressure, anxiety, and fear that you’re carrying around. You will be better able to serve your clients and your potential clients if you can learn to let go of these seven specific things: 1 - Your desire to serve everyone When you try to serve everyone, you end up serving no one. Sharing the same message with different groups of people means no one is connecting with you because what you say to one group doesn’t apply to the others. You need to speak to the people who have the greatest need for what you have to offer. Who is that person for you? Who are they? Where are they in their business? What characteristics describe them? If you don’t commit to marketing to that person, that person is going to stay stuck. Just because you commit to a particular audience doesn’t mean you can’t serve others who don’t fall into that audience. It just means you’re prioritizing your time, your effort, and your resources to serving the person with the greatest need. 2 – Self-doubt Otherwise known as imposter syndrome, self-doubt is killing your marketing. If you are acting out of fear and self-doubt, you are repelling your ideal clients because you don’t really believe you can serve them. To truly let go of your self-doubt, you have to understand where it comes from. Where does your self-doubt come from? What situations have happened that have triggered this? What actions and shifts do you need to make to move past it? 3 – Perfection Perfectionism is a hard thing for a high achieving female entrepreneur to overcome! Perfection is something we’re all striving for but we’re never going to get, because there is no such thing! We need to redefine progress. If we’re so focused on things being perfect, we spend so much time behind the scenes and not enough time out there talking to our audience. The need and desire to have things perfect means there is some fear around it not being perfect. You have to ask yourself: What is that fear? Where does that fear come from? Don’t let the desire for perfection keep you from taking action. 4 – Comparison How can you get the right clients, when you are so busy comparing yourself to what other people are doing? Other people may have a different audience, a different business structure, be in a different stage of business, or completely different industry. So you’re not even comparing apples to apples. What triggers your comparison? Take steps to put boundaries in place now to protect yourself from those triggers, or at least minimize the aftermath of those triggers. 5 – Your corporate smokescreen A corporate smokescreen is when you are putting up a wall between yourself and your audience because you believe that you have to come across as professional at all times. You can’t let people in and get vulnerable, so your marketing feels very robotic and not at all human like. I When you have a corporate smokescreen up, you don’t attract the right clients because you are not being genuine. People want to do business with humans. Why are you putting up a smokescreen? What fear is causing you to not own your expertise, your business, and what you’re offering? You have to be confident in WHO you are if you want other people to be confident in you. 6 – The Outcome We put so much pressure on doing and saying the right things in order to get clients. Stop worrying so much about how you’re going to reach your goals and just keep moving forward! We can do as much planning as we want. But the only way we can truly get clarity is by taking action. The outcome may look completely different than what you could have imagined so you have to give up some element of control and put yourself out there. 7 – Your desire to sell, your definition of sales Let go of your definition of sales and your need to convince people to work with you. How are you showing up with your audience right now? How are you defining sales? You’re already selling whether you realize it or not. And if you have a bad definition of sales, you’re probably fulfilling that definition. You’re not showing up engaged and trying to help people because you’re so focused on your own fears and poor definition of sales. Don’t withhold something your audience needs because you don’t want to come across as salesy. If you want to help and serve people then you’re already selling! What are you letting go so you can make more space in your business for clients? Drop me a line at michelle@vroomcommunications and let me know! The right clients are out there waiting for you and if you’re so busy holding on to this stuff you’re not able to attract the people who need you the most. Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 009: 8 Lessons I Learned in 3 Years of Business 30:47
30:47 Putar Nanti Putar Nanti Daftar Suka Menyukai30:47
Putar Nanti Putar Nanti Daftar Suka MenyukaiThis week I’m celebrating 3 years in business! It has been a wild ride and in the spirit of honesty and transparency I’m going break down all of the lessons that I’ve learned. I want other entrepreneurs to know that the ups and downs are normal and that you have to go through them to get to the sweet spot. And if you’re feeling discouraged, you are not alone. I learned a lot of things the hard way. I want to share them with you now because I think it’s important to talk about everything that goes into building a successful business, even the stuff that’s not so fun. Here are 8 lessons that I’ve learned in the last 3 years of business. My hope is that these lessons will encourage you and you will be able to apply them to your business and minimize some of the detours that I took along the way. Lesson 1: You need to be your own boss Many women starting out treat their business like a hobby. They don’t treat it with the respect that it deserves. When I first started I allowed other people to tell me what to do. I took on the wrong clients, I undercharged, and I had no boundaries. I was not being my own boss and it was exhausting. If I could go back and redo anything, I would take my business seriously from day one. I now know that if you treat your business like a hobby you aren’t going to hit your goals, you aren’t going to be profitable, and you certainly aren’t going to bring in clients. Lesson 2: Know your audience When I first started my business I said, “I’m going to target small business owners.” That was it! Because my message was so general no one could connect with it. I was trying to reach everyone and I ended up reaching no one. As soon as I clarified who my audience was and I began talking directly to them, that’s when I started to build an engaged following and get steady clients. This is exactly what I help my clients do now. I help them figure out how to connect with their audience, how to grow their own audience, and how to convert their audience into clients. Lesson 3: Don’t listen to others I listened to a lot of opinions from well-meaning family and friends at the beginning of my business journey. Big mistake. Your family/friends aren’t paying you, so why are you listening to them? Yes, it’s great to take advice from other people and have a support system. But if you are spending all your time listening to other people then you’re not going to build a business that lights you up. It’s important to set those boundaries and remind yourself whose business this really is. It’s YOUR business, and you need to treat it like that. Lesson 4: Focus on one thing at a time This is actually what led me to hitting my first 10k month! For an entire month I focused on marketing my 1:1 coaching packages and that’s exactly why I was able to reach a new income milestone. At the beginning of my business I tried to be everywhere. I also tried to market everything. I didn’t have a focus and I was overwhelmed. You will get better results and move faster if you simplify things. Whatever you focus on will grow. Lesson 5: It’s all about progress, not perfection When I first started my business I spent a TON of time perfecting my website. As soon as my website was launched, I had no plan for how to bring people to it. I should have been more focused on having conversations with people than the colors on my website! Your audience isn’t looking for perfection. People want to do business with people who are real, and perfect is not real. Stop waiting around for the perfect time to start something. With action comes clarity. You’ll learn along the way. You’ll mess up and make mistakes. But there’s no such thing as failure unless you quit all together. Lesson 6: Treat people like humans People make decisions based on emotion. In the beginning I wasn’t engaging with my audience,. I wasn’t giving them space to talk back to me and it showed. No one was emotionally connected to me and therefore they didn’t want to work with me. Don’t just look at a person as a potential sale. Don’t introduce and invite that pressure into your business because your potential clients will pick up on that pressure as well. And no one wants to do business with someone who is pressuring them. Lesson 7: Expect the unexpected I’ve learned that there is always a reason behind the unexpected circumstances. And while we don’t always realize it at the time, looking back it can be easy to see why something happened the way it did. Any lost client is an opportunity for an even better client. Whatever situation you are facing right now, know that you don’t have to be in control. Things are going to work out. Not the way you expect, necessarily, but they might work out in a way you never anticipated. While you may not get completely comfortable with change, you do need to expect the unexpected. And realize that those unexpected situations that seem so bad can actually be the best things for you. Lesson 8: Get support As high achieving women, we see asking for help as a sign of weakness. Yet that is the very thing I had to do to take my business to the next level. About a year and a half into business, I invested in a coach. It was scary to invest but getting that support has changed my entire business. And since then I’ve invested in a Virtual Assistant and a Podcast Manager to help me serve more women. Investing in support can look different for everyone. If you want your business to thrive and succeed, you’re going to have to stop doing everything yourself and let someone else help you. I would love to hear what lessons struck a chord with you. What stuck out to you? What lessons have you learned? Drop me a note at michelle@vroomcommunications or visit my Facebook group and join the conversation! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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Market Like a Boss
1 Episode 008: 3 Steps to Create a Fan Base 24:46
24:46 Putar Nanti Putar Nanti Daftar Suka Menyukai24:46
Putar Nanti Putar Nanti Daftar Suka MenyukaiIf you’re struggling to bring in clients consistently it’s because you don’t have your own audience. But how do you connect with someone you don’t know and convert them into a client? Here’s how to put yourself in the driver’s seat of your marketing so that you don’t have to rely on other people for your client base. This is a simple, 3 step system to create your own fan base – the acronym FAN. F – FIND You have to go into other groups or communities to find your audience. This involves knowing your audience and where they spend their time. You have to go find people first. Help them and provide value. For example, show up in other Facebook groups to answer questions and share free resources if appropriate. Communicate and offer value without selling. It takes a little more time but it gets you way more qualified leads than just running a Facebook ad or blasting a link everywhere. I focus on real people, real women who are struggling with the very thing I have a solution for. Go to your audience. If you don’t know where they spend their time, ask them. Selling, in the right sense, is really all about showing up and serving your audience. This was discussed in Episode 7, Stop Convincing People to Work With You . Selling is simply serving. A – Attract Once you find someone and start a conversation, you can’t keep the conversation going forever in a group, platform, or organization that you don’t run. You need to give them an opportunity to come into your world. The only way to really do that is for you to form your own community. This could be your email list, your blog on your website, a YouTube channel, a Podcast, or something else. This community can look how you want it to look. The point is to create a community that people can come back to for an opportunity to continue the conversation that was started on another platform. It’s very difficult to get steady clients without having some form of a community. People are looking at different options online and they need to be confident and believe that you know how to get them results. And the best way to solidify that belief is to show up in your community and provide value. For me, the main way that I show up and get clients is through my Facebook group, Market Like a Boss . I provide a ton of marketing resources, Facebook Lives, and information to help women grow their audience and get clients. What kind of community is important for you? What ties in and aligns with your mission and your values? That’s what you want to create. So how are you going to get people into your community? What outcome would they get from being a part of your community that they can’t get anywhere else? That’s the question you want to answer if you want to be successful in attracting people to your community. N – Nurture You need to nurture your audience once they are in your community. You can’t just get people in and then do nothing. You want to capitalize on their interest and continue to build a relationship. Give them great content! Help them think through things, put them in touch with other amazing people in your community, and show them how you do things. Most people join your community and they’re not ready to buy yet. They’re still window-shopping! You need to confirm that you are the person to help them. Consistently show up so they trust you and stay engaged. This 3 step process will pay off for you if you put in the time and the effort. And once you have an engaged fan base, go back to the first step to find new ones! There are more people out there who need what you offer. There is no quick fix. Relationships take time. If you’re struggling to get clients and you don’t have a community, you need to make it a priority. What can you put into action today to follow these steps? Let me know what you decide! Connect with Market Like a Boss! Find out more on how you can work with Michelle at Vroom Communications Follow Vroom Communications on Facebook . Continue the conversation in our Facebook Group . Grab your free guide - 5 Steps to Get Clients Like a Boss . Listen + Subscribe on ITUNES or STITCHER We’d greatly appreciate a podcast rating and review so that we can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send…
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