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Konten disediakan oleh William Armstrong. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh William Armstrong atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Turkey Book Talk
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Konten disediakan oleh William Armstrong. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh William Armstrong atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Conversations with journalists, academics and writers on Turkey and its region. New episode every two weeks.
…
continue reading
100 episode
Tandai semua (belum/sudah) diputar ...
Manage series 3353333
Konten disediakan oleh William Armstrong. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh William Armstrong atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Conversations with journalists, academics and writers on Turkey and its region. New episode every two weeks.
…
continue reading
100 episode
Todos os episódios
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Turkey Book Talk
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1 Claudia Liebelt on cosmetic surgery and perceptions of beauty in Turkey 33:48
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Claudia Liebelt on "Istanbul Appearances: Beauty and the Making of Middle-Class Femininities in Urban Turkey" (Syracuse University Press). Based on research in beauty salons and cosmetic centres across Istanbul, the book explores the cosmetic sector's extraordinary growth in recent years. Support Turkey Book Talk on Patreon or Substack . Supporters get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, and links to articles related to each episode.…
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Turkey Book Talk
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1 Brett Wilson on Yakup Kadri's controversial late Ottoman novel 'Nur Baba' 31:38
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Brett Wilson on his translation of Yakup Kadri Karaosmanoglu's 1922 novel "Nur Baba" (Routledge). The book's account of a debauched Bektashi Sufi lodge caused a sensation at the time, raising eyebrows with its depiction of an immoral, even degenerate religious community in turn-of-the-century Istanbul. Support Turkey Book Talk on Patreon or Substack . Supporters get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Omar Kadkoy on the future of Syrian migrants in Turkey 32:01
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Omar Kadkoy, foreign policy, security and migration program coordinator at Heinrich Böll Stiftung's Istanbul office, on the future of Turkey's Syrian migrant population after the fall of Assad. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Zozan Pehlivan on climatic shifts behind late Ottoman conflicts 28:50
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Zozan Pehlivan on "The Political Ecology of Violence: Peasants and Pastoralists in the Last Ottoman Century" (Cambridge University Press). The book explores how extreme climate disruptions were a major factor behind tensions between Christian Armenian peasants and Muslim Kurdish pastoralists in eastern Anatolia in the 19th century. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Samuel Hirst on a century of Ankara-Moscow cooperation 42:08
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Samuel J. Hirst on "Against the Liberal Order: The Soviet Union, Turkey, and Statist Internationalism, 1919-1939" (Oxford University Press). The conversation addresses key episodes of collaboration between Ankara and Moscow on political, industrial and cultural projects since the early republican era. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Ralph Hubbell on the work of Turkish literary giant Oğuz Atay 37:45
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Ralph Hubbell on translating Oğuz Atay's "Waiting for the Fear" (New York Review Books). Atay is widely seen as one the great Turkish fiction writers of the 20th century, but has largely yet to appear in English until now. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Jennifer Hattam on Istanbul's shifting cultural landscape 34:24
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Jennifer Hattam reflects on a decade-and-a-half of reporting on Turkey's environmental, political and cultural agenda, as well as wrenching changes in journalism and staying afloat amid Istanbul's relentless urban upheaval. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Salim Çevik on Turkey's Middle East reset 37:09
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Salim Çevik on his recent SWP paper "Turkey’s Reconciliation Efforts in the Middle East: Ambitions and Constraints in a Changing Regional Order". The paper examines Erdogan's shift away from trying to overthrow the established regional order towards rapprochement with Egypt, the UAE, Saudi Arabia, Syria and others. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Orçun Selçuk on populist polarisation in Turkey and Latin America 40:10
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Orçun Selçuk on "The Authoritarian Divide: Populism, Propaganda, and Polarization" (University of Notre Dame Press). The book compares Turkey under Erdoğan, Venezuela under Chávez and Ecuador under Correa, showing that Turkey's experience can be more usefully compared with Latin American examples than cases of right-wing populism in Europe or Islamism in the Middle East. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Ezgi Başaran on the new spirit of Islamism 34:52
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Ezgi Başaran on "The New Spirit of Islamism: Interactions Between the AKP, Ennahda and the Muslim Brotherhood" (IB Tauris). The book looks at the aspirations of Islamist actors in Turkey, Egypt and Tunisia from 2011 to 2013, seeking to understand how they viewed each other and whether they prioritised pragmatism or religious ideology. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Samim Akgönül on 100 years of Turkish-Greek relations 37:35
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Samim Akgönül, director of the Department of Turkish Studies at the University of Strasbourg, on "One Hundred Years of Greek-Turkish Relations: The Human Dimension of an Ongoing Conflict" (Edinburgh University Press) Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Çağdaş Üngör on Turkey's geopolitical dilemmas in the Asia-Pacific century 38:39
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Çağdaş Üngör discusses her recent articles "A Bridge No More? Turkiye’s Geopolitical Significance in the 21st Century" in the journal Survival and "A 'Bridge' Pushed to the Periphery? Turkey's Geopolitical Significance in the Asia-Pacific Century" in Turkish Studies. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Karabekir Akkoyunlu on religion and democracy in Turkey and Iran 41:35
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Karabekir Akkoyunlu, Lecturer in Politics and International Studies at SOAS, on "Guardianship and Democracy in Iran and Turkey: Tutelary Consolidation, Popular Contestation" (Edinburgh University Press). Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Eugene Rogan on communal violence and the end of the old Ottoman world 46:26
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Eugene Rogan on "The Damascus Events: The 1860 Massacre and the Destruction of the Old Ottoman World" (Allen Lane). The book examines how in July 1860 Damascus exploded in communal violence when a mostly Muslim crowd tried to exterminate the Christian community, after hundreds of years of relative peace and coexistence. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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Turkey Book Talk
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1 Umit Kurt on Gaziantep's forgotten Armenian past 30:01
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Umit Kurt on "The Armenians of Aintab: The Economics of Genocide in an Ottoman Province" (Harvard University Press). The book draws on archival sources, memoirs, personal papers, oral accounts and property liquidation records to detail the dispossession of Antep's Armenian community and the transfer of their wealth to Ottoman and later Turkish Muslim elites. Become a member on Patreon or Substack to support Turkey Book Talk. Members get a 35% discount on all Turkey/Ottoman History books published by IB Tauris/Bloomsbury, transcripts of every interview, transcripts of the whole archive, and links to articles related to each episode.…
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