Marketing Meets Web3 By Step3 podcast

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The Futures of Marketing with Mitch Duckler 43:34

1 year yang lalu43:34

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Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler , the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,. In this conversation we bring the focus to small businesses and how they can harness the democratizing power of AI to level the playing field. You'll learn how SMBs are nimbly adapting strategies from their larger counterparts and, in some cases, leading the charge in innovation. The take-home message is crystal clear: whether you're a marketing veteran or a small business owner, the tools to forge a brand that thrives amid relentless change are within your grasp. Join us to arm yourself with the knowledge and foresight to turn these challenges into opportunities. You can order Mitch's new book: 'The Future Ready Brand', here . This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Brewing Engagement: How Coffee Unchained and Skyscrapers Are Stirring Up Loyalty Programs 32:01

1 year yang lalu32:01

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Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate appreciation of the coffee journey are awakening the senses of coffee lovers. We spill the beans on how this gamified loyalty experience is shaping a new era of personalized customer engagement, pouring over the details with the innovators behind the brew. Then, we scale the heights of a towering skyscraper's Web3 transformation, reimagining the iconic tourist experience. As we unpack the stories behind each virtual point and perk, we'll envision how a physical visit could blend with the metaverse for an unparalleled adventure. We'll also stir up the conversation with GoDaddy's latest foray with the Ethereum Name Service, mapping out a future where a simple domain name becomes the gateway to both web content and crypto transactions. Join us, and discover how these groundbreaking strategies are not just building loyalty, but a whole new world of marketing enchantment. News covered: “Coffee Unchained”: Brewing a Web3 Experience in Coffee Culture The Empire State Building is now offering a membership program GoDaddy and Ethereum Name Service Bridge the Gap Between Domain Names and Crypto Wallets This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Building Deeper Consumer Connections in Media and Beyond 31:11

1 year yang lalu31:11

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Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gripping impact on our media consumption habits. Feel the pulse of Gen Z and millennials who are reshaping consumer-brand relationships, favoring interaction and shared values over traditional content models. We're peeling back the layers on why media giants like The Guardian and health-centric publications are leaning into this movement, offering communities and exclusive content that resonate on a deeper level. Prepare to be captivated as we examine Gatorade's bold leap into the membership realm with their Gatorade ID platform. It's a textbook example of the personalized, exclusive experiences that are winning over the hearts and wallets of younger consumers. We're not just talking about the buzzworthy features and celebrity collaborations like DJ Khaled's involvement; we also dare to question the sustainability of this trend. Could 'membership fatigue' set in, or will the integration of Web 3 technologies offer a new frontier for user engagement? This episode is a treasure trove for anyone intrigued by the future of digital engagement and the evolving journey of membership models in establishing loyalty and a sense of belonging amongst savvy consumers. News covered: Memberships go off-platform BEHIND GATORADE’S NEW GEN Z-TAILORED MEMBERSHIP PLATFORM This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Costco's Checkout Challenge Presents an Opportunity for Web3 42:43

1 year yang lalu42:43

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Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just griping; we're proposing a modern fix with Web3 technology that could spell the end of awkward confrontations at the checkout. Our chat ventures into the concept of digital membership assets that could revolutionize the whole shopping experience - all while keeping those exclusive deals just for the members who've earned them. And speaking of earning, Frank Wang of BitGo joins us to dissect how Web3 is set to shake up loyalty programs in 2024. We're saying goodbye to the old point system and hello to a world where your loyalty could be as unique as a non-transferable NFT, designed to fit your own personal consumer narrative. Wang offers his predictions on how Web3's user-focused approach will revamp memberships, creating a balance between customer retention and the true value of being a loyal fan. It's a peek into a future where your patronage isn't just rewarded with points but with personalized experiences that align with your lifestyle. As we wrap up, let's take a virtual ride into the metaverse, where brands like Harley-Davidson and Mango are already setting up shop. We theorize how the digital spaces in platforms like Roblox could be the next frontier for loyalty programs, intertwining the real and virtual worlds. Imagine a future where trying on a digital leather jacket could earn you points towards a real-world purchase. We're exploring the possibilities where your avatar's fashion choices and virtual experiences could translate into tangible rewards, all thanks to the game-changing capabilities of Web3 technology. Strap in as we navigate the crossroads of identity, loyalty, and digital realms where the only limit is your imagination. News covered: Costco tests new scanners to crack down on membership sharing More brands will be using web3 to capture market share in 2024 Mango joins H&M, Puma on virtual gaming platform Roblox Harley-Davidson launches H-D™ Membership This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Visa's Leap Into Web3: The Revolution of Customer Engagement 34:21

1 year yang lalu34:21

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Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, all thanks to Visa's pioneering efforts. As we dissect the launch of a Bitcoin ETF and its monumental implications for digital assets, we also tackle the intricate dance of explaining Web 3 concepts to the uninitiated—a task that requires a touch as delicate as it is determined. Step into a hypothetical universe where Visa's partnership with Disney turns Star Wars fandom into a galactic playground of digital collectibles, transforming mundane transactions into a quest for exclusive treasures within a Visa loyalty wallet. We'll muse over the rise of NFTs as the new guardians of personal data, empowering consumers with the freedom to control their digital interactions. And then, there's OpenSea simplifying the NFT voyage to just an email sign-up away, demystifying Web 3 to welcome even the most tech-timid amongst us. Join us as we unveil a world where your online presence fuses with the blockchain, heralding a new epoch of marketing wizardry and consumer delight. Articles: Evolve your loyalty program with Visa NFTs are the new cookies Ubisoft's 'Champions Tactics' Ethereum NFTs Generate Millions After Free Mint OpenSea introduces wallet creation using email, making NFT onboarding easier This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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The Intellectual Leap: How NFTs Are Shaping New Brand Experiences 31:57

1 year yang lalu31:57

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Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming shadow of patent trolls. From 'Fidgetals' to Web3 commerce and gaming, we're unearthing how industries are creatively integrating NFTs to craft novel consumer experiences. This episode is a goldmine for understanding the intersection of innovation, branding, and the digital frontier. As we forge ahead, we delve into the radical transformation of product development and loyalty reward programs, drawing inspiration from both Swamp Water's community-led initiatives and the iconic fan engagement strategies of Taylor Swift. Discover how traditional loyalty programs, such as those in the airline industry, are facing a decline, and ponder over the billions in unspent loyalty points. We're connecting the dots between the future of direct consumer engagement and the tantalizing prospects for brand loyalty, shedding light on innovative paths that could redefine the relationship between brands and their customers. Tune in for a thought-provoking session that promises to leave you with fresh perspectives on the role of communities in the marketplace and the evolution of loyalty in a digital age. News covered: Exclusive: Key Insights from 3,200+ NFT Patents Swamp water brand brings the beer HOW AIRLINE LOYALTY PROGRAMS ARE EVOLVING This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Loyalty Series Part 4: Brand Collaboration with Web3 1:10:50

1 year yang lalu1:10:50

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Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giants like Nike and Board a Piazza Club on their winning co-marketing strategies. Our journey ventures into the intriguing landscape of experiential marketing and tokenisation of rewards, with Reddit's innovative approach serving as a fascinating case study. We delve into the unique ecosystem they've built around avatars and their decentralisation strategies involving blockchain and tokenisation of community points. Thomas helps us understand how these tactics can offer brands and businesses a powerful springboard to growth. We wrap up the conversation by diving into the power of transparency in the marketer-consumer relationship, illustrated through the captivating story of Pudgy Penguins. As we conclude, Thomas shares his invaluable advice on navigating the complexities of Web3 and stresses the importance of understanding this technology. So, get ready to redefine your marketing strategies and embrace the future with Web3. This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Magic Coming to Web3 Memberships with Disney's Latest Digital Foray 30:39

1 year yang lalu30:39

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Unlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implications of Disney's digital collectibles and how their iconic intellectual properties are propelling the company forward in the Web 3 space. Grasp the significance of the Flow blockchain's role and the strategic timing as we assess the synergy between Disney's brand and the burgeoning NFT market. Venture further as we contemplate the transformative potential of Web 3 for our valued seniors, discussing how technology could catalyze the sharing of their wisdom in new, dynamic ways. Then, witness Grupo Rao's innovative dive into blockchain to revamp loyalty programs, setting the stage for a riveting dialogue on customer engagement and the privacy concerns that accompany the gathering of consumer data. Every minute is packed with insights and forward-thinking discussions aimed at unraveling the web of possibilities that Web 3 unravels for businesses and individuals alike. News covered: Disney opens NFT-Based digital collectibles market. HK Legislative Council Member Advocates for Integrating Senior Economy with Web3 Grupo RAO launches Web3 initiative This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Loyalty Series Part 3: Seamless Web3 Onboarding 32:34

1 year yang lalu32:34

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Imagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit. In our conversation, Toby gives us a comprehensive look at customer-owned experiences in Web3 and the transformative power of digital asset ownership. We also explore how Web3 allows for personalisation and data sovereignty. Toby and I delve into the potential benefits and challenges marketers face in this rapidly evolving digital landscape. From discussing how brands like Nike and Meta are leveraging Web3 technologies to create unique customer experiences, to contemplating the friction points in adopting a new mental model, this episode is packed with insightful discussions. As we wrap up, we address the potential of Web3 in redefining brand co-creation with communities and the future of customer-brand interactions. We contemplate the exciting idea of multiple brands collaborating to create a simultaneous, genitive experience for customers. Strap in for an enlightening journey as we traverse the realms of Web3, digital asset ownership, and the new wave of customer-brand experiences. Listen to the whole series here This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Gaming Nostalgia Meets Fashion Innovation in the Web3 Era 34:22

1 year yang lalu34:22

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Picture a Members Only jacket, now add a twist of blockchain and sprinkle in some gaming nostalgia—got it? That's just a fraction of the innovation we unpack with our guest Alberto in a journey through the entwining paths of Web 3 marketing and collaborations. We're tearing off the wrapping to reveal how behemoths like ATARI and fashion icons such as Members Only are leveraging NFTs to not only redefine digital ownership but also reshape our interaction with tangible goods. This isn't just a chat about the usual suspects of marketing; it's a deep dive into how blockchain technology is powering a renaissance in brand engagement and community building. Now, have you ever felt the rush of stepping into a world entirely shaped by a brand's vision? We venture into Gucci's Cosmos Land, exploring how the luxury fashion house is crafting personalized adventures in the metaverse that resonate on an emotional level. Our conversation is a reflection on the emotional landscapes being painted by Web 3 companies, and the critical role that congruence plays in branding. From ATARI's strategic moves to Gucci's virtual parkour, we're examining the strategies that are setting the stage for an emotional branding revolution in the digital age, and how these evolving narratives could forge the future of our experiences with the brands we love. Links to the news covered: Atari offers club member jackets to Arc NFT holders Why brand consistency matters and how Web3 companies are failing to deliver GUCCI UNVEILS ‘COSMOS LAND’ EXPERIENCE IN THE SANDBOX METAVERSE This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Loyalty Series Part 2: Personalized Web3 Experiences 47:11

1 year yang lalu47:11

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Prepare for a deep dive into the future of marketing where we talk about how Web3 is shaping the industry. We've got insights from Drew Beechler, the CEO and co-founder at Holder, and Nick Casares who paint a picture of a world where tokenisation is changing the game and customer data is more valuable than ever before. We'll also discuss how businesses are turning away from the traditional cookie model and embracing a customer-centric approach where marketers can access precise, personalised data owned by the customer. Ever wonder what the world of marketing would look like if the power dynamics were to shift and consumers gain control over their data? Well, we've got answers for you. We're exploring how Web3 is empowering customers with the ability to selectively share their profiles and activity history with marketers. With the advent of technologies like zero knowledge proofs, we're entering an era where transparency, trust, and data control become central to the business-customer relationship. Hold on, we're not done yet. We still have to talk about the implications of GDPR and CCPA and how wallet addresses can now be treated like PII data. We'll discuss how blockchain data is offering a record of analysis that consumers can use, the benefits of data aggregator companies, and how big names like Starbucks and Mastercard have leveraged this data. From digital loyalty programs and Web3 collectibles to the challenges and future of Web3 marketing, we've got it all lined up for you. So, tune in and get ready for a whirlwind tour of the marketing future. Listen to the whole series here This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Beyond the Stage: Taylor Swift's Unseen Ties to Decentralized Tech and Aoki's Co-Marketing Efforts 32:48

1 year yang lalu32:48

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Discover the unexpected parallels between Taylor Swift's fan engagement mastery and the decentralized dreams of Web 3.0, even as she steers clear of the tech itself. Our journey through the pop icon's strategy reveals how her direct connections with Swifties and a firm grip on her artistic domain resonate with Web3's core values. We're not just talking about fan ownership and community involvement here; we're dissecting how Swift's very actions, from democratizing music access to her handling of the Ticketmaster fiasco, could be heralding a new era for the music industry. With the expertise of Sandy Carter from Unstoppable Domains, this episode promises to be a treasure trove of insights on the potential for Web3 concepts to revolutionize the way artists and fans interact. Then, we turn our attention to Reddit's retreat from cryptocurrency points, investigating whether scalability was the real culprit or if a deeper narrative lurks behind the decision. While Reddit might be folding one project, their flirtation with NFTs and avatars suggests their Web3 waltz is far from over. Rounding off our episode, we examine how DJ Steve Aoki's partnership with fitness app Stepn and his NFT ventures are setting a new precedent for celebrity engagement in digital realms. Through these narratives, we're painting a picture of a future where the fusion of branding and technology creates unparalleled fan experiences, much like a digital mosaic of loyalty and community. Strap in for an episode that's as forward-thinking as it is grounded in today's technological zeitgeist. You can follow Nick Casares on Twitter Today's News: Taylor Swift's Direct-To-Fan Engagement Embraces Web3 Principles Reddit to Retire Its Crypto Project, Community Points, Due to Scalability Issues Steve Aoki Launches Exclusive Digital Sneakers as NFTs on Stepn’s Move-to-Earn Platform This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Loyalty Series Part 1: A look at Web3 23:53

1 year yang lalu23:53

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This is Part 1 of a Special 4-part series. The next episodes will be published every other week! Ever wondered how mega-brands like Starbucks and Nike are revolutionizing their customer loyalty programs? You're about to discover the powerful union of Web 3 technologies and loyalty marketing, and how it's changing the business landscape. We'll dive deep into the basics, exploring how blockchain's open data layer and tokenization are enhancing the way businesses and consumers interact. If you've ever been curious about the financial validation behind your purchases, it's time to unlock the mystery. What if you could make your business collaborations and loyalty programs more scalable, without the heavy technological burden? That's where Web 3 comes in. We spotlight how this groundbreaking technology simplifies the rollout of various initiatives, giving businesses a competitive edge through shared data layers and ease of access. Let's explore together the exciting world of peer-to-peer commerce, blockchain's shared data layer, and their transformative impact on loyalty programs. As we round off, we'll delve into the future of loyalty marketing in the age of Web 3. Imagine a world where blockchain not only facilitates scalability and peer-to-peer commerce in loyalty programs, but also dramatically reduces the technology lift for businesses. It's a bold reality that could be closer than you think. So join us on this enlightening journey as we unravel how Web 3 is shaping the future of loyalty and community building for businesses big and small. This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Web3: ¿Bubble or The Future of Innovation? A Penguin Answers 34:21

1 year yang lalu34:21

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Ever wondered about the incredible journey of a near-abandoned NFT collection to a rising star in the retail world? We’re talking about Pudgy Penguins, now under the aegis of new owner, Lukanets, and soon to be found in 2,000 Walmart retail locations across the USA! This episode explores the fascinating revival story of Pudgy Penguins, and the controversial deal with Walmart. But that's not all, these aren't just ordinary toys, they carry a QR code that unlocks digital traits from other NFT collections, creating an enchanting blend of the physical and digital worlds. Are NFTs just another bubble in the vast ocean of technology or do they hold the future of innovation in their hands? There's a hot debate brewing! We're here to take you on a journey through the world of NFTs, exploring the contrasting views of the skeptics and optimists. From discussing the cyclical nature of technology to the potential of NFTs as a revenue lifeline for creators in our unpredictable economy, this episode has it all. And then there's the big question of a centralized platform showing interest in technology that supports decentralization - we dive into that too! The world of the internet is evolving, and brands are aligning themselves with this change, integrating Web3 into their strategies. Picture this - a "Web3 mullet" where the front-end remains familiar to users while the back-end introduces them to Web3. The possibilities are immense. From a future of interconnected digital experiences where NFTs could link different metaverses to brands positioning themselves for this shift. As we journey towards a Web3 world, it feels like we're part of a crossover movie, eagerly waiting for the next scene. Join us as we envision the future of the internet in this exciting episode. You can follow Nick Casares on Twitter Today's News: Pudgy Toys, with Pudgy World, are now available in 2,000 Walmarts in the USA Head of Instagram: “I’m Still Bullish on NFTs” Macy’s Steps Into the Metaverse With New Digital Fashion Platform This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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Jenaro Diaz on How Marketing Agencies are Approaching Web3 35:08

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Join us as we converse with the insightful Jenaro Diaz, Chief Innovation Officer at Minero, who shares his journey from web design to digital marketing and his budding interest in Web3 technology. Unravel how this technology revolutionizes marketing and certification, and the pivotal role it plays in the future of the internet. Web3 is not just a trend, it's the future, and a strong online presence is no longer optional. We discuss this and more, with a special focus on the rise of pioneering agencies like Minero that are reshaping the landscape with innovative services such as custom minting platforms and blockchain certification for credentials. Ever heard about social tokens and reputation tokens? They're the new way to showcase achievements in various communities! Join us as we scout the frontiers of the ever-evolving digital landscape. Fancy a world where your credentials and social connections are owned by you and cannot be lost, even if organizations cease to exist? This is the power of Web3 and blockchain technology. We discuss the potential battle lines being drawn between AI and human-powered certifications, and the importance of user experience in the adoption of Web3. We also take a deep look at the concerns and considerations surrounding web three campaigns and the crucial role of web two in these campaigns. Come aboard and explore with us, the fascinating digital future! If you like this episode, do not forget to like and subscribe on your favorite podcast app. Today's guest was Jenaro Diaz. Find him on Twitter You can follow Nick Casares on Twitter This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.…

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