No Brainer - An AI Podcast For Business podcast

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Konten disediakan oleh Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

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The War and Treaty Are Getting Carried Away 46:55

4 hari yang lalu46:55

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46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

No Brainer - An AI Podcast for Business

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Artificial intelligence is reinventing business as we speak. You can either get up to speed or get left behind. The choice is yours and it’s a no-brainer. Join CognitivePath founders Geoff Livingston and Greg Verdino as they chat with AI experts about the ideas, trends, and tools that are creating the future of business today.

51 episode

#Business #Marketing #Geoff Livingston And Greg Verdino #Geoff Livingston #Greg Verdino

No Brainer - An AI Podcast for Business

updated 3 hari yang lalu

Beranda serial•Feed

51 episode

#Business #Marketing #Geoff Livingston And Greg Verdino #Geoff Livingston #Greg Verdino

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NB51: What Do Scrapple, Margaritaville, and the 2024 Election Have in Common? Advocacy AI 46:58

3 hari yang lalu46:58

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Harnessing AI and Data in Advocacy featuring Tom Spencer from AdvocacyAI Get ready for a fascinating discussion about how AI is impacting the political advocacy space with Tom Spencer, CEO and Founder of AdvocacyAI . In this episode of the No Brainer Podcast, Tom, Greg Verdino and Geoff Livingston dive into explore topics ranging from the role of AI in advocacy, effective data utilization, and the human element in political communication. The conversation included a fascinating segment on using AI for political micro-segmentation and personalization were a major factor in the 2024 election. And yes, they do talk about English breakfasts, scrapple, the Super Bowl, and Margaritaville, too. Tom, Greg and Geoff also touch on the nuances of using AI without stripping the humanity out of advocacy efforts and reflect on the technology's larger impact on political strategies. 00:00 Start 02:07 Introducing Tom Spencer 06:00 Data's Importance in AI and Advocacy 10:04 AI Helping Human Communication 22:42 Political Communication and Data in Elections 29:54 AI's Role in Non-Profit and For-Profit Sectors 34:59 Job Loss Concerns with AI 45:33 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB50 - "AI is Underhyped." The Future of Marketing with Shiv Singh 52:36

17 hari yang lalu52:36

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As a CMO and serial marketing innovator, Shiv Singh has been on the forefront digital change for decades. So, when he says that AI is underhyped, marketers might want to pay attention. In this 50th ( 50th! ) episode of No Brainer, Shiv joins hosts Geoff Livingston and Greg Verdino for a power-packed conversation about AI’s transformative potential and the future of marketing in an AI-driven world. For marketers who want to remain relevant, Shiv emphasizes the importance of adapting quickly, embracing AI tools, and developing uniquely human skills to thrive in the evolving marketing landscape. The conversation dives into the evolving relationship between humans and AI, as Shiv, Greg, and Geoff share personal stories about their experiences with AI at work and in life. They discuss the implications of AI on human interactions, the importance of humility when working with AI, and the need for businesses to adapt to the changing landscape. The conversation also touches on the regulatory environment surrounding AI and concludes with insights from Shiv's book, Marketing with AI for Dummies , emphasizing practical advice for marketers and the marketing industry in the AI era. In the end, the message is clear: Get on board or get left behind. Shiv Singh is an author , advisor, and the co-founder of AI Trailblazers . He has held senior marketing leadership roles at Lending Tree, Expedia, Visa, PepsiCo, and web 1.0 superagency Razorfish. For more of his insights be sure to subscribe to Savvy AI on Substack and be sure to grab a copy of his latest book . Chapters 00:00 Introduction 04:56 Why AI is Underhyped 14:52 The Future of Marketing Careers 20:00 Human Skills in an AI-Driven World 24:51Navigating Change in Marketing 31:53 The Human-AI Connection 34:04 Embarrassing AI Experiences 45:07 Navigating AI in Business Leadership 48:00 Marketing with AI for Dummies: Insights from the Book Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB49: Cleaning Up Sloppy AI Content 44:44

4 weeks yang lalu44:44

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In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston are joined by Nina and Steven Moss, co-founders of Mendit.ai, to address the growing influence of AI on marketing and content creation. They discuss the positive and negative impacts of AI-generated content, the importance of maintaining authenticity, and how technology can be used to detect and limit the spread of fraudulent reviews and misinformation. Takeaways AI is creating a lot of synthetic content that can pollute digital ecosystems. The social impact of AI-generated content wasn't fully considered during its rollout. Marketers need to inspire real content rather than rely on AI slop. Understanding algorithms is crucial for navigating the digital landscape. AI can be tailored to meet specific customer needs, enhancing personalization. Digital literacy is essential for consumers to discern misinformation. Brands must take responsibility for the integrity of their online presence. The ethical implications of AI-generated content are significant and need addressing. AI can enhance productivity but should not replace human connection. The future of marketing will require a balance between AI efficiency and human authenticity. Chapters 01:53 Sloppy AI Content 06:58 The Problem of Fake Reviews 12:00 The Dangers of Manufactured Identities 17:07 The Positive Uses of AI in Content Creation 22:36 Finding the Right Balance in Marketing 30:19 The Role of Technology in Identifying Misinformation 35:28 The Future of AI and Human Interaction Mendit.ai - https://mendit.ai/ Nina Moss - https://www.linkedin.com/in/nina-moss-1182b0300/ Steven Moss - https://www.linkedin.com/in/steven-moss-65333732b/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB48 - It Takes a Community… AI for Associations with Higher Logic CTO Conor Sibley 38:05

6 weeks yang lalu38:05

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If data is gold, then the domain-specific data in membership and customer communities is platinum. In this episode of No Brainer, CognitivePath’s Greg and Geoff discuss the high-potential intersection of community, content, and AI with Conor Sibley , CTO of Higher Logic – an industry leader in cloud-based engagement platforms for associations and enterprises. They explore the challenges and opportunities presented by AI, particularly in the context of community knowledge, data governance, and operational efficiency. The conversation highlights the importance of leveraging community insights, ensuring data quality, and the transformative potential of AI agents in organizations. They also address the need for clear communication of AI's value to stakeholders and the outlook for AI in professional associations. Connect with Conor Sibley on LinkedIn and visit HigherLogic.com to learn more about their suite of engagement solutions, including online communities and marketing automation. Takeaways · AI tools must be intentionally developed to avoid poor user experiences. · Communities provide valuable domain knowledge that can enhance AI applications. · Data governance is crucial for effective AI integration. · Content should be viewed as a valuable data asset. · AI can automate routine tasks, allowing staff to focus on strategic initiatives. · Organizations need to establish data standards for better integration. · AI can help reduce errors in critical business processes. · The future of work will involve AI augmenting human capabilities. · Engagement can be increased through better use of technology and data. · AI's role is to enhance, not replace, human jobs. Chapters 00:00 Introduction 02:31 AI Integration in Community Software 05:07 Leveraging Community Knowledge for AI 08:20 Challenges of Data Validation in AI 11:28 The Importance of Data Governance 16:17 The Future of AI in Organizations 18:58 The Challenge of Data Standardization 22:00 Agent Orchestration and API Integration 27:34 Transformative Potential of AI in Membership Management 33:05 Strategic Thinking in the Age of AI Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB47 - AI Trends Heading Into 2025 with Greg Kihlstrom 35:52

8 weeks yang lalu35:52

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In this episode of The No Brainer Podcast, Geoff Livingston hosts Greg Kihlstrom, an expert in agile work, marketing, and AI. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI's potential while minimizing disruptions and enhancing cross-departmental cooperation. 00:00 Introduction and Greg Kihlstrom’s Background 01:29 State of AI and Its Business Implications 02:21 The Importance of Agile in AI Implementation 03:28 Challenges and Misconceptions in AI Adoption 09:18 Strategies to Help Executives Understand AI 11:07 Enhancing Efficiency and Personalization with AI 14:50 Overcoming AI Data Challenges and Democratizing Analytics 19:59 Employee Concerns Regarding AI Adoption 23:14 AI as a Horizontal Capability and Inter-departmental Cooperation 27:49 Predictions for 2025 in AI and Final Thoughts 32:59 Closing Remarks and How to Connect with Greg Kihlstrom Interested parties can learn more about Greg Kihlstom at gregkihlstrom.com , or follow him on LinkedIn at https://www.linkedin.com/in/gregkihlstrom/ . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB46 - 4 Perspectives on Government AI 53:58

11 weeks yang lalu53:58

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In this special episode of No Brainer, we are sharing four interviews Geoff Livingston conducted with brand experts at the recent GovAI Summit. Our speakers join us from Adobe, Abt Global, Zoom and Avaya, and discuss the state of federal, state and local adoption of AI technologies. Conversations include the adoption of image, video, and text generative AI, ethical AI to serve citizens, taxpayers and other consumers of digital government services, how improved generative AI is continuing to improve video meeting experiences, and state and local AI adoption. Join Geoff on the media stage with our experts. 01:46 Jeffrey Young, Solution Consulting Manager and Steve Lewis, Digital Media Solutions Consultant at Adobe on creative-specific generative AI. 18:30 Nora Connor, Director of Data Science, Abt Global discusses the ethical adoption of AI to serve citizens. 34:17 Josh Stanley, AI Sales Strategy, Zoom joined Geoff in a conversation about Zoom's AI Companion and its impacts. 39:38 Jennifer Bond, Vice President of U.S. SLED, Avaya offered insights into the state and local side of public sector AI adoption. Interested parties can learn more about the GovAI Summit at https://www.govaisummit.com/ . Learn more about events company Modev https://www.modev.com/ and see more of its AI video content on YouTube here https://www.youtube.com/@Modev/videos Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB 45 - From RFPs to Revolution: How AI is Transforming Federal Operations with Sanjeev Pulapaka 45:22

13 weeks yang lalu45:22

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In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston host Sanjeev Pulapaka, Principal Solutions Architect at AWS and lead author of 'Empowering the Public Sector with Generative AI.' They start the conversation with a discussion about how the Trump Administration will likely deregulate AI guidance, further increasing the speed of adoption in the federal sector. Then three take a deep dive into the impact of generative AI on government operations, its potential to streamline tasks like RFP creation and data management, and the role of AI in improving productivity and service delivery in the public sector. Conversations include a discussion of the red-hot AI Agent trend and how soon it will be deployed and in which use cases. Then they discuss how Multimodal AI is already changing inputs into LLM. Finally, the conversation elves into the regulatory landscape, the importance of innovation balanced with risk management, and the latest advancements from AWS in the AI space. Sanjeev shares insights from his book throughout the conversation on how AI can transform public sector services and highlights the importance of responsible AI use, data security, and regulatory compliance. Individual chapters include: 03:35 Discussion of AI in Government 08:26 AI's Role in Public Sector Efficiency 12:56 Challenges and Responsibilities of AI in Public Sector 15:21 Innovative AI Use Cases in Public Sector 17:41 Future of AI Agents 22:08 Innovative Uses of AI in Everyday Life 22:47 AI Maturity and Adoption Challenges 25:03 Data Challenges in AI Implementation 27:54 The Rise of Multimodal AI 31:46 Practical Applications of Multimodal AI 37:07 AWS and the Future of AI Interested parties can connect with Sanjeev Pulapaka on LinkedIn: https://www.linkedin.com/in/sanjeevpulapaka/ You can order empowering the Public Sector with Generative AI here: https://www.amazon.com/Empowering-Public-Sector-Generative-Applications/dp/B0D4PG9MHZ And learn more about Amazon’s Bedrock Platform here: https://aws.amazon.com/ai/generative-ai/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB44: Leading & Learning in the AI Era, with executive advisor Lisa Nirell 49:47

15 weeks yang lalu49:47

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In this episode, Greg and Geoff welcome Lisa Nirell to discuss the evolving landscape of AI and its implications for organizations. Lisa helps mindful leaders cultivate healthy companies and careers. Organizations such as AARP, Alliance Bernstein, CoStar Group, and Hilton hire Lisa to navigate high-stakes transitions. She’s a two-time author, growth strategist, executive coach, open water swimmer, and meditation student. Be sure to check out her books: EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company" and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World . And tune into her podcast, The Mindful Marketer , wherever you listen. Together, Lisa, Geoff, and Greg explore the importance of leadership, cultural readiness, the need for strategic planning, and the role of community support in navigating the AI revolution. Lisa introduces her AI strategy test drive , emphasizing the significance of people and experimentation in successful AI integration. The conversation culminates in reflections on the future of AI and the importance of cultivating wisdom and joy in a rapidly changing world. Interested in taking the AI Test Drive to measure your own AI readiness? You can find it here . While you're at it, be sure to subscribe to Lisa's email newsletter and receive some free leadership resources at a bonus. Chapters 00:00 Introductions 02:59 The AI Readiness Gauge and Market Trends 05:57 Cultural Shifts and Organizational Challenges 08:57 Lisa Nirell’s AI Strategy Test Drive 11:49 People-Centric Approaches to AI Implementation 14:57 Navigating Job Displacement and Opportunities 17:46 Embracing Change and Innovation in Business 23:26 The Power of “Long Life Learning” 24:57 Adapting to Change in a Rapidly Evolving World 26:38 Cultivating Curiosity and Community 30:18 The Importance of Supportive Networks 35:21 Planning for AI Integration 42:39 Hopes for the Future of AI and Humanity Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB 43: Can AI Be Empathetic? with AI entrepreneur and author Gam Dias 53:52

19 weeks yang lalu53:52

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In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with guest Gam Dias to explore the intersection of AI and customer service. They discuss the cautious optimism consumers have towards generative AI, the importance of maintaining human interaction in customer service, and the long-term implications of automation in business. The conversation highlights the need for businesses to balance efficiency with empathy, ensuring that technology enhances rather than replaces the human touch. They also delve into the accountability of AI decisions and the strategic thinking required for successful implementation of AI in organizations. Gam is product specialist at Hubbl Technologies, an adjunct professor at IE Business School in Madrid, and the author of The Data Mindset Playbook. Chapters 00:00 Introduction 01:54 The Impact of AI on Customer Service 09:40 The Human Element in Customer Interactions 19:37 Balancing AI and Human Accountability 28:52 Long-Term vs Short-Term Business Strategies 44:29 Conclusion and Future Considerations Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB42 - Elementary, Dear Watson, with IBM's Kait Arnold 48:37

21 weeks yang lalu48:37

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In this episode of the No Brainer podcast, Geoff Livingston and Greg Verdino are joined by Kate Arnold, a senior AI and watsonx technical specialist at IBM and adjunct professor at Fairfield University and Columbia University. They discuss the current state of AI and its impact on consumers and businesses. They also explore the importance of strategic implementation, change management, and employee education in AI adoption. The conversation touches on the role of AI in various industries, such as healthcare and finance, and the potential for rapid innovation in these areas. And of course, you’re hear a bit about how IBM approaches enterprise AI with watsonx. Later in the episode, Kait, Greg and Geoff discuss the future of jobs and the need for organizations to prepare their workforce for an AI-powered future. And drawing on her teaching experience, Kait explains that it’s important for students (and hey, we’re all lifelong students, after all) to roll up their sleeves and experience AI firsthand to gain the confidence they’ll need to adapt to AI and stay relevant in the new world of work. Takeaways Consumer hype around AI is high due to a lack of knowledge, but as people become more familiar with AI and its applications, the hype is expected to die down. Businesses are using AI to transform their operations and incorporate it into various aspects of their business cycles. Successful AI implementation requires a strategic approach, change management, and employee education. The impact of AI is expected to be significant in industries such as healthcare and education, where there is room for rapid improvement. Organizations need to align their AI initiatives with their strategic goals and focus on areas where AI can have the most impact. Employee adoption and usage of AI tools are crucial for the success of AI implementation. The future of jobs will be influenced by AI, and organizations need to prepare their workforce for an AI-powered future. AI is already automating simple tasks and eliminating certain jobs, but it also opens the door for new job opportunities. Generative AI allows individuals to take on multiple roles and pursue their passions. Human interaction and soft skills are still essential. It's important for students and professionals to learn about and embrace AI to stay relevant in the future of work. Chapters 00:00 Intro 03:10 The Consumer Hype and Business Adoption of AI 10:17 Strategic Implementation and Change Management in AI 14:28 Rapid Innovation in Healthcare and Education 17:03 Aligning AI Initiatives with Strategic Goals 20:55 The Importance of Employee Adoption and Usage 23:20 Preparing the Workforce for an AI-Powered Future 26:24 The Impact of AI on the Workforce 28:48 Embracing New Job Opportunities with Generative AI 30:40 The Importance of Human Interaction in HR 39:21 Preparing for the Future of Work: Learning and Embracing AI Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB41: Cracking the AI Conundrum with Rex Briggs 50:06

23 weeks yang lalu50:06

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In this episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino welcome Rex Briggs, chief ai officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation. The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, 'The AI Conundrum', emphasizing the need for businesses to adapt and embrace AI while being mindful of its limitations and risks. The episode concludes with a discussion on the importance of process and leadership in successfully integrating AI into marketing strategies. Chapters 00:00 Introduction and Commercial Break 03:02 Exploring the Limitations and Risks of AI 07:50 Using Machine Learning and Gen AI for Segmentation and Personalization 17:38 Making Informed Decisions about AI: Precision and Open/Closed Systems 25:17 Differentiating AI Hype from Reality 25:51 The Future of Agencies and Marketing Departments in the Age of AI 34:57 The Importance of Process Documentation and Optimization 40:36 Leadership and Embracing Change in the AI Era Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB 40: AI Impacting the Digital Content Ecosystem with Stephanie Pereira 42:07

25 weeks yang lalu42:07

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In this episode, Greg and Geoff are joined by Stephanie Pereira, the COO of Astral AI. They discuss the impact of AI on the digital content ecosystem and the challenges and opportunities it presents. The three discuss the exponential increase in content and how AI is making it easier to scale. Immediate impacts include the importance of maintaining quality and relevance in AI-generated content, understanding the role of AI in personalization, and the need to balance human touch and machine in content creation. The conversation explores the need for organizations to define workflows and roles when implementing AI technology. Stephanie, Greg and Geoff also touch on the significance of brand guidelines and the role of creativity and empathy in marketing. They also critique the overemphasis on prompt engineering and how it distracts businesses from embracing a more holistic understanding of AI's capabilities. Chapters 00:00 Start 03:30 AI is making it easier to scale content production, but it's important to maintain quality and relevance. 08:56 Building trust with AI-generated content is essential and striking the right balance between human and machine is crucial. 13:38 How social networks are adapting to AI generated content. 17.34 Brand guidelines are essential for maintaining consistency and coherence in marketing efforts. 23:52 Stephanie’s crystal ball future vision for AI and digital content. 27:51 AI in the Loop: Creativity and empathy are crucial for effective marketing, and AI can serve as a co-pilot to enhance these qualities. 33:08 Relying on prompt engineering as the future of AI is a mistake. Here’s why! Astral Website: https://tryastral.com/ Stephanie’s LinkedIn: https://www.linkedin.com/in/stephaniepereira/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Big Tech Winners and Losers in the AI Hype Bubble 39:20

27 weeks yang lalu39:20

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This fun end-of-summer podcast features Nick Unger, Managing Partner, AlterityAI in a follow-up conversation about the AI hype bubble and its potential impacts on enterprise adoption. Nick, Geoff, and Greg discuss some of the winners and losers of the generative AI bubble (28:52), but before they get there, they discuss what long-term impacts AI hype will have on businesses. Nick argues that while we may not be approaching artificial general intelligence, the power of generative AI is just beginning to be tapped and to market it Silicon Valley companies will keep promoting roadmap goals. The hosts and guest discuss the importance of education, data governance, and strategic implementation of AI within organizations. Finally, the conversation concludes with a conversation on winners and losers in the bubble era, including the challenges faced by traditional big tech companies adapting to the AI revolution, using examples like Cisco and Intel. Nick, Geoff, and Greg speculate on potential winners and losers in the AI landscape, discussing companies like Nvidia and Google and how established companies like SAP and Adobe might better navigate the AI landscape within their respective domain expertise. 00:00 Start 3:27 MIT Generative AI Course - What was it like? 4:44 Is the AI hype wave actually going to end? 8:39 How valuations are driving the hype cycle. 13:14 Using AI to lift humans. 16:00 When the seismic impact of generative AI technology normalizes 21:14 How do organizations pick the right use cases successfully? 23:49 There are no organizational AI experts 29:21 Brands that are winning and losing in the AI era, including Cisco, NVIDIA, Google, Intel, SAP and Adobe Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB 38: Is There an AI Bubble? (With Info-Tech Marketing AI analyst Shashi Bellamkonda) 41:23

29 weeks yang lalu41:23

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Is there an AI bubble and if so what does it mean to businesses? Geoff Livingston and Greg Verdino discuss the AI bubble with guest Shashi Bellamkonda, Principal Research Director, Marketing & AI Research and Advisory for Info-Tech Research Group. The three explore a hype wave or a bubble in the AI industry and the challenges faced by companies that have overinvested in generative AI. They also discuss the role of OpenAI and its missteps in managing consumer expectations. The conversation highlighted the importance of practical applications and the need for critical thinking when it comes to AI. The conversation explores the future of AI and its impact on various industries with an emphasis on driving revenue growth rather than just focusing on cost savings. Chapters 04:43 The AI Bubble: Hype Wave or Bubble? 12:10 The Missteps of OpenAI 21:07 The Importance of Critical Thinking in Evaluating AI 31:29 Consolidation and Shakeout in the AI Market Shashi’s LinkedIn: https://www.linkedin.com/in/sbellamkonda/ Shashi’s X Account: https://x.com/shashib Learn more about your ad choices. Visit megaphone.fm/adchoices…

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NB 37: ChatGPT is the Excel Spreadsheet for Generative AI 35:40

31 weeks yang lalu35:40

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In this episode of No Brainer, Geoff is joined by successful serial entrepreneur Andre Yee , Founder and CEO of Tiga AI. They have a great conversation about the future of AI and its impact on sales and marketing. Andre brought his wisdom, offering insights like, “ChatGPT is the Excel spreadsheet of generative AI.” ChatGPT is a powerful tool, like Excel. But it takes more than a tool to realize true productivity gains. Real results require that companies invest in task- or process-specific AI solutions. In another key insight, Andre dropped a bomb, offering that “Generative AI has a deflationary effect on personalization.” His comments revolve around the cheapening of personalization around singular human behaviors. As a result, generated content hangs on singular life points that turn off customers more than engage them. Listen to the whole episode to get a thoughtful view of AI’s impact on sales and marketing. Chapters 00:00 Start 02:53 Generative AI as an impact event on sales and marketing 08:17 Evolution of sales development representative (SDR) role and AI’s impact on the position 14:43 Changes in marketing leadership and technology, including the CMO role 17:36 AI and machine learning in marketing and how it works with generative AI 24:50 Google's potential acquisition of HubSpot, and the challenges for incumbent big tech companies adapting to AI 29:57 Personalization is getting deflated, and it needs to become more relational About Andre Yee and Tiga.AI Andre Yee is the Founder of Tiga.AI , a company that actively prospects leads for companies by learning details about your target accounts and contacts at scale. He is also the founder and former CEO of Triblio, which he led to successful exit to International Data Group (IDG), a global B2B media and data company. Prior to founding Triblio, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Before his time at Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software. Connect with Andre: Visit www.tiga.ai for more information or to request a demo Connect with Andre Yee on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices…

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