B2B Inspired podcast

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Black Mirror Season 7 28:30

19 hari yang lalu28:30

Putar Nanti

Daftar

Suka

Menyukai

28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

B2B Inspired

Beranda serial•Feed

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.

35 episode

#Business #Marketing #BlueOcean The B2B Agency #B2B Marketing #B2b Strategy #B2B Sales #Rev Ops #Sales Marketing Alignment #Strategy #Advertising #Digital Marketing

B2B Inspired

updated 2 hari yang lalu

Beranda serial•Feed

35 episode

#Business #Marketing #BlueOcean The B2B Agency #B2B Marketing #B2b Strategy #B2B Sales #Rev Ops #Sales Marketing Alignment #Strategy #Advertising #Digital Marketing

Tất cả các tập

1
FMCG Strategy That Sells with Jayden Kilpatrick 31:06

2 hari yang lalu31:06

31:06

Let us know your thoughts. Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired , Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, positioning, and consumer conversion. Jayden unpacks what B2B buyers in retail really care about, how shelf space is earned (and lost), and why data-driven decision-making is essential at every stage of growth. Whether you're launching a new product or refreshing an existing brand, this episode offers a clear and actionable framework for turning your value proposition into retail performance. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Why A Plan Is Not A Strategy with PJ Morris 45:12

20 hari yang lalu45:12

45:12

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business challenges with clarity and cohesion. Throughout the conversation, PJ outlines the mindset and skills marketers need to earn a seat at the strategic table. From aligning with finance and operations to simplifying strategic thinking, the episode offers a practical look at how marketing can deliver more value across the business. It's a must-listen for leaders who want their marketing function to move beyond communication and start driving real organisational growth. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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The 2025 B2B Sales Outlook 42:43

9 weeks yang lalu42:43

42:43

Let us know your thoughts. What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike’s journey from small business ownership to becoming a key player in the sales industry offers a refreshing perspective on the often misunderstood field of sales. Uncover the unique challenges that New Zealanders face in a career path that many stumble into rather than choose. Through Mike's story, we challenge stereotypes and cultural perceptions, shining a light on the diverse skill set required for success in sales. Sales and marketing alignment is more crucial than ever, and our discussion delves into the shifting dynamics between these two vital functions. Discover how companies are returning to the basics, focusing on accountability and hustle, while navigating the tricky waters of lead generation and business development. Mike shares his observations on the evolving relationship between sales and marketing, particularly within SaaS companies, and the role of collaboration in bridging existing gaps. We also highlight the contrasting confidence levels in Australia versus New Zealand regarding marketing's role in lead generation. As we venture into the future, we explore the transformative impact of technology, especially AI, on sales and marketing leadership. Yet, amidst these digital advancements, the enduring importance of offline interactions and traditional marketing strategies remains clear. Mike emphasizes deliberate networking and the integration of AI tools, advocating for a harmonious blend of sales and marketing roles to drive business success. Tune in to gain valuable insights and actionable strategies to cultivate growth and success within your own sales teams. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Freeing Smart Minds From Tedious Work with Dave Howden 43:19

11 weeks yang lalu43:19

43:19

Let us know your thoughts. Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment is primed for AI’s transformative potential. We explore the powerful role of large language models and multimodal technology in reshaping business landscapes, highlighting why understanding an organisation’s core values and processes is crucial for AI integration. Businesses that embrace tailored AI solutions can enhance efficiency, drive growth, and stay ahead in the adoption curve. We also uncover the key inefficiencies AI can address, from knowledge retrieval to outdated systems like CRMs and ERPs. Imagine significantly reducing the time employees spend searching for information and transforming complex tasks into simple queries. With AI’s growing intelligence, businesses can streamline operations, generate synthetic customer insights, and refine their value propositions. Instead of fearing AI, now is the time to embrace its potential to solve productivity challenges and revolutionise customer interactions, ensuring long-term competitiveness in an ever-evolving technological landscape. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Meet the Crew: John Hayler, Creative Design 36:31

22 weeks yang lalu36:31

36:31

Let us know your thoughts. 🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we dive deep into the fascinating world of graphic design with creative powerhouse John Hayler. From the allure of gig posters and musical merchandise to navigating the intricacies of B2B branding, John shares insights on blending artistic flair with strategic intent. Discover how understanding client goals, leveraging tools like Canva (yes, even Canva!), and staying attuned to pop culture can transform design into a business game-changer. Whether you're tackling capability documents or full-scale brand redesigns, this episode is packed with actionable advice for marketers looking to collaborate effectively with designers and create lasting impact. 🔗 Don’t miss this one - tune in now to level up your skills! For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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What Does it Take to Win? Lessons from Two Legends 44:12

24 weeks yang lalu44:12

44:12

Let us know your thoughts. 🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙 Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards. This episode, recorded live in Auckland, covers everything from aligning product development with marketing to building trust and training sales teams to become brand champions. For New Zealand’s B2B marketers, it’s a goldmine of insights into creating compelling campaigns, addressing scepticism, and proving product value in complex industries. Don’t miss this chance to elevate your skills with insights from some of the best minds in B2B marketing! Connect with Bhavi on Linkedin: https://www.linkedin.com/in/bhavi-ogra-9b1aa648/ Connect with Julian on Linkedin: https://www.linkedin.com/in/julian-liew-young-70314a12a/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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The anatomy of a good idea, and the cost of being dull 38:19

27 weeks yang lalu38:19

38:19

Let us know your thoughts. Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creative work. Brett also dives into the risks of playing it too safe in your marketing, and how avoiding the dreaded “beige tax” can make your budget go further. Whether you’re after career inspiration or actionable advice, this conversation will help you push boundaries and build more effective marketing strategies. Don’t miss this one – it's a banger. 💥 For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Turning Emotion Into Outsized Results 39:01

29 weeks yang lalu39:01

39:01

Let us know your thoughts. In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strategies. James discusses the intersection of creativity and commercial success in B2B, challenging the conventional belief that B2B marketing must be "sensible" or "serious." Through his journey, you’ll learn how smart, engaging campaigns can drive real results, how B2B marketers can build brand value over time, and why fostering creativity is key to breaking through in crowded markets. Whether you're trying to prove the ROI of brand-building or just looking for fresh ideas to inspire your next campaign, this episode is filled with actionable insights. Listen in as James shares his expert knowledge on standing out in the B2B space and balancing short-term gains with long-term brand growth. Connect with James on Linkedin: https://www.linkedin.com/in/jameshurman/ Connect with BlueOcean on Linkedin: https://www.linkedin.com/company/blueocean-agency/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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The Art of the Customer Interview 42:57

31 weeks yang lalu42:57

42:57

Let us know your thoughts. 🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support your journey through the levels of seniority… Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews. Freyja reveals effective strategies for conducting powerful customer interviews that go beyond surface-level feedback. · Learn how observing customer environments and engaging with various levels within a client’s organization can lead to richer, more actionable insights. · Discover practical tips on building relationships with sales teams and maintaining client trust · All while gathering comprehensive feedback that can transform product development and marketing strategies. Freyja’s advice is not only practical but also rooted in a deep understanding of the nuances of B2B marketing. Freyja discusses the importance of curiosity, the art of asking meaningful questions, and how tools like the Strategy Canvas and Value Proposition Design Book can enhance your approach. Building rapport, understanding interviewee contexts, and maintaining flexibility are crucial for gathering authentic feedback. Join us as Freyja highlights how integrating these insights into your marketing work can foster a customer-centric approach and ensure alignment between sales and marketing teams. This episode is packed with actionable advice and resources to enhance your customer interview skills, gather meaningful feedback, and rally your organisation around a unified view of what matters to the customer. ...and in a real shake-up for the show, producer Louis hosts this episode – being in front of the camera rather than behind it. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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The Product Marketing Advantage 49:16

33 weeks yang lalu49:16

49:16

Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensuring teams deeply understand both their products and target markets. With useful tips ranging from digital versus physical product placement to crafting customer-focused assets, this episode is packed with insights for anyone looking to sharpen their B2B marketing strategies. Tune in to uncover actionable ideas you can implement today. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Actionable Insights from Tech Marketer of the Year, Nick Whitehead 27:50

38 weeks yang lalu27:50

27:50

Let us know your thoughts. Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world. We dive into the challenges and opportunities within New Zealand's SaaS industry, exploring the critical need for high-calibre product marketers and the importance of fostering a collaborative ecosystem. Nick sheds light on the stark contrasts between New Zealand's fragmented approach and the more structured systems in the US, emphasizing the need for Kiwi SaaS companies to unite. We also discuss the transition from traditional marketing to a more integrated strategy that enhances the entire customer journey. This episode is packed with actionable insights and forward-thinking strategies essential for anyone passionate about B2B marketing and the tech industry. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Launch Lessons from Lovina: The Importance of Customer Obsession 32:32

41 weeks yang lalu32:32

32:32

Let us know your thoughts. What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership. Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer experience and technology innovation. We also explore insights from the Southern SaaS 2024 keynote, where Lovina discusses the future of SaaS and its potential for Kiwi entrepreneurs. Gain a fresh perspective on customer-centricity in B2B marketing and discover how New Zealand's strengths in various tech fields are driving global innovation. Lovina's candid stories offer invaluable lessons for marketers, especially in the B2B field. Subscribe When you subscribe to the We Do B2B Podcast , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Mastering Jobs To Be Done For Global Growth 29:41

41 weeks yang lalu29:41

29:41

Let us know your thoughts. Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople. Learn how Tradify’s customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful paperwork into manageable tasks. Discover with us how Tradify’s commitment to understanding its users' *real* Jobs to be Done shapes products that truly meet their needs. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield 28:17

45 weeks yang lalu28:17

28:17

Let us know your thoughts. This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team. Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into growth marketing. Lucy shares how balancing rational and emotional factors can make B2B purchasing decisions more compelling, and provides practical techniques like customer conversations and A/B testing. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez 21:01

47 weeks yang lalu21:01

21:01

Let us know your thoughts. Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides. Discover how to track conversions from raw leads to closed sales and ensure your teams are working towards common goals, gaining actionable insights from an expert in scaling SaaS companies and demand generation planning. Compare New Zealand's sales training investments with the robust programs of the United States, reflecting on the evolution of sales training and the urgent need for ongoing education and certification in the field. Explore the power of product-led growth for early-stage companies, and hear inspiring success stories from the SaaS space that emphasize the role of community and knowledge sharing within New Zealand's tech ecosystem. Tune in for a deep, enlightening discussion that offers practical strategies for growth while celebrating local innovations and the contributions of New Zealand's tech community. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

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How to Pitch a Brand Refresh with Shannon Bayliss 33:46

2 years yang lalu33:46

33:46

Let us know your thoughts. If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid. Here's what you'll learn: 1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap. 2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer. 3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in. 4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better. 5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo. 6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices. 7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine. 8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed. 9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan. Dale on LinkedIn Shannon on LinkedIn For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

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Why the Fork Are We Doing a B2B Podcast with Louis Bolton 17:34

2 years yang lalu17:34

17:34

Let us know your thoughts. In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We Doing a Podcast 00:03:22 - Building Trusts - The Currency of B2B 00:11:00 - Unique Challenges of B2B in New Zealand 00:16:58 - Growing New Zealand's B2B Marketing Community Connect with Dale LinkedIn: https://www.linkedin.com/in/dalekoerner/ Connect with Louis LinkedIn: https://www.linkedin.com/in/louisbolton/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

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Unclogging a Constipated B2B Sales Funnel with Lee Hunter 35:56

2 years yang lalu35:56

35:56

Let us know your thoughts. Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clients. We'll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions. Get ready to explore alternative approaches, build trust, and scale your business for sweet success. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Leveraging Sales Funnels for Marketing Success 00:07:47 - Sales Funnel in Building Brand Awareness 00:12:29 - Improving Sales Funnel Efficiency and Collaboration 00:22:30 - Sales Funnel's Importance in Marketing 00:35:20 - Growing New Zealand's B2B Marketing Community For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

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Trust – The Real Currency of B2B with Roland Leemans 31:42

2 years yang lalu31:42

31:42

Let us know your thoughts. Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic leadership & psychology in marketing will be eye-opening. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Roland Leemans - A Wealth of B2B Marketing Experience 00:01:39 - Why Trust Matters in B2B - Understanding its Core 00:04:18 - Defining Trust - The BRAVING Acronym 00:19:58 - Marketing's Role in Trust Building 00:21:26 - Aligning Sales and Marketing Strategies 00:24:26 - The Role of Leadership in Trust 00:29:41 - Fostering Long-Term Customer Relationships 00:31:08 - Growing New Zealand's B2B Marketing Community For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

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Building Your B2B Commercial Confidence with Henrik Arlund 29:57

2 years yang lalu29:57

29:57

Let us know your thoughts. In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in business success and provides insights on how marketers can demonstrate their value. They also discuss the need for marketing’s involvement at the governance level. A compelling episode encouraging marketers to showcase their impact and secure a seat at the boardroom table. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Henrik Arlund - A Wealth of B2B Marketing Experience 00:01:53 - Shocking Numbers - Marketing's Impact on Business Objectives 00:04:02 - The Misalignment in Business and Marketing 00:10:35 - Bridging the Gap with Marketing 00:12:29 - The Role of Marketing at the Governance Level 00:20:17 - Demonstrating Commercial Competence 00:27:03 - The Future of Marketing and Business Futureproofing 00:29:21 - Growing New Zealand's B2B Marketing Community For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

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The Strategic Importance of Singular Focus 32:45

49 weeks yang lalu32:45

32:45

Let us know your thoughts. Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne , the entrepreneurial force behind PaySauce , as their team navigate the challenges and triumphs of innovating in New Zealand's payroll industry. This is a tale of sustainable growth, customer empathy, and leveraging third-party tools to elevate the client experience. We delve into the complexities of B2B marketing with Asantha and co-founder Troy Tarrant, who create simple, compliant payroll solutions for SMEs. The episode uncovers the importance of customer satisfaction and empathetic support for small business owners in a stress-filled environment. Swayed by numbers? See how the Net Promoter Score (NPS) impacts a company’s financial health and the role of CRM systems in building lasting customer relationships. Learn about PaySauce’s strategic move from legacy systems to innovative solutions, capturing niche markets through community networking. Celebrate with us PaySauce's eight-year journey to cash flow breakeven without constant investor funding, and envision the future of AI in enhancing SaaS community interactions. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Customer Empathy; Unleashing The Marketer's Superpower 37:33

51 weeks yang lalu37:33

37:33

Let us know your thoughts. How do we apply our 💥superpower of empathy💥 in the marketing mix? Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices. In this discussion, Korey, a University of Waikato lecturer and KiwiSaaS community director, emphasises the powerful mix of creativity and strategy that emerging marketers can offer. Discover how storytelling, from ancient times to the silent film era, shapes marketing narratives that captivate audiences, enhance memory retention, and influence decisions. Korey highlights the enduring power of storytelling in connecting with B2B customers, demonstrating that it's not just about the product but the compelling story behind it. The conversation wraps up by revealing how empathy and personal connections create sustainable competitive advantages, debunking the stereotype of stoic decision-makers and showcasing the transformative impact of customer-driven thinking. Connect with Korey on LinkedIn: https://www.linkedin.com/in/korey-rubenstein/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

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From Presentation To Performance, Preparation Is Everything 35:37

1 year yang lalu35:37

35:37

Let us know your thoughts. For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage. We delve into overcoming New Zealand's "tall poppy" syndrome in the tech industry through effective self-promotion. Join us as we explore how to captivate your audience with authenticity and precision. We'll discuss the importance of body language, preparation, and the courage to remain unapologetically yourself. Learn how to infuse your marketing narratives with charisma and turn your customer into the hero of their own journey. We also cover language nuances and community engagement crucial for B2B success. Tune in to transform your business narrative and make your mark in the competitive limelight. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelphilpottnewzealandsnumber1speakercoach/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
The Role of Humanity in the Rise of AI 41:30

1 year yang lalu41:30

41:30

Let us know your thoughts. Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behavior that's vital for creating technologies that connect with users on a deeper level. Our conversation at Southern SaaS 2024 peels back the layers on how AI tools like ChatGPT are evolving but also touches on the need for domain-specific knowledge to address the "hallucination problems" that can arise when AI is left unanchored. Leadership in the era of AI integration takes center stage in our next segment, as we discuss the evolution from data-centric strategies to a more empathetic approach. This era demands that leaders not only understand the data but also harness AI as a tool that complements human empathy and emotional intelligence. Marketers, take note: as AI replicates past data, there's an irreplaceable need for the human touch—intuition and creativity that craft messages resonating with authenticity and genuine human connection. As we wrap up, the spotlight shines on the imperative of embedding kindness into AI and the influence of purpose-led businesses in setting ethical benchmarks. Drawing from her experiences with Salesforce and Dreamforce, Tatyana stresses the importance of selling a vision, not just a product. We also delve into the cultural values that guide AI development and the kindness that transcends cultural differences, leaving us with a shared optimism for the future of AI and human collaboration. So if you're keen to stay at the vanguard of B2B marketing's evolution, tune in, for this is a conversation that is bound to shape perspectives and inspire action. Connect with Tatyana on LinkedIn: https://www.linkedin.com/in/tmamut/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
The Power of Marketing When the World Falls Apart 45:52

1 year yang lalu45:52

45:52

Let us know your thoughts. This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtual webcasts that replaced bustling trade show floors to the innovation in product development spurred by shifting consumer behaviours. Our engaging chat not only highlights the tactical pivots our teams made but also the collective energy that propelled us forward in a time of uncertainty. Tune in for a heartfelt exploration of cultural humility, the nuances of marketing amidst a crisis, and how to foster lasting connections that transcend the digital divide: - From Rural New Zealand to The World - Pivoting When The World Falls Apart - The Marketing Skills to Synergise and Communicate - NZ's Absolute Gold Star Trust Worldwide Connect with Paige on LinkedIn: https://www.linkedin.com/in/paigewilkinson/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Understanding the Business of Business Events 36:46

1 year yang lalu36:46

36:46

Let us know your thoughts. In this episode we explore the pioneering strategies that make Tāmaki Makaurau Auckland a magnetic destination for the world's thinkers and doers. We are thrilled to be joined by Ken Pereira, Head of Auckland Convention Bureau, who takes us behind the scenes of orchestrating gatherings that do more than just bring people together. From aligning city aspirations with event strategies to navigating the challenges of a pandemic-hit industry, this episode uncovers the meticulous planning and collaboration needed to generate a reported $100 million economic impact in 2023 alone. If you're fascinated by the confluence of business, community, and innovation, you don't want to miss this episode: - The Catalyst for Stimulating Business Growth - Auckland's Economic Impact Through Business Events - Looking Beyond the Economic Benefits - The Meaning of Meaningful Conferences Connect with Ken on LinkedIn: https://www.linkedin.com/in/pereirakenneth/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Crafting the Kiwi Legend: The Power of New Zealand's Brand Story 38:06

1 year yang lalu38:06

38:06

Let us know your thoughts. In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversation. Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's B2B success overseas. In the company of David, we dissect the intricacies of what it means to be a Kiwi brand in today's competitive marketplace. Through a kaleidoscope of our core values — Manaaki, Kaitiakitanga, Pono, and Whānau — we reveal how these principles are interwoven into our entrepreneurial DNA. The episode journeys through: - The Value of Brand New Zealand - The Huge Benefit of Being From NZ - New Zealand's Unique Identity and Success - The Trouble With Our Humility - Embracing Authentic Storytelling to Amplify Impact For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
The Invisible Giants: Uncovering New Zealand's SaaS Success Stories 43:45

1 year yang lalu43:45

43:45

Let us know your thoughts. Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Bruce peels back the layers of this high-growth sector, revealing the impressive revenue and employment statistics that mark New Zealand as a formidable player on the world stage. As we laugh over uniquely Kiwi holiday traditions, we uncover how these tech pioneers double their market presence and why their growth isn't just a trend, but a testament to their global potential. Step into the world of KiwiSaaS with us, where Customer Experience professionals aren't just connecting but thriving in a community dedicated to elevating the SaaS landscape. Bruce walks us through the intricacies of their platform, from AI-fueled networking akin to professional speed dating, to forums and a treasure trove of resources that promise to bolster business acumen. New Zealand's tech connectivity becomes palpable as we discuss how system-based learning and collaborative discussions are not just features, but the bedrock of this burgeoning industry. Our episode wraps with a celebration of Kiwi resilience and inventiveness in the tech arena, highlighting how companies like Les Mills are rewriting the playbook for traditional businesses with digital innovation. We don't just talk shop; we explore the Southern SaaS event and the vital skills that elevate Kiwi companies on the global stage. Moreover, we delve into the buzzing investment landscape, where New Zealand's tech sector shines bright, drawing international eyes and opening doors to revolutionary tools and platforms, emblematic of KiwiSaaS's quest to lead and inspire. Join us for this immersive journey through community, innovation, and investment in the heart of New Zealand's tech revolution. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Harmonising B2B Sales and Marketing (our most listened-to episode!) 35:53

1 year yang lalu35:53

35:53

Let us know your thoughts. Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronised efforts that not only bolster sales but also forge a dynamic customer experience. This episode explores: - Insights into the alchemy between sales and marketing - The power of personlised, automated collateral - A harmonious partnership of revenue enablement and brand awareness - Bridging the gap between sales and marketing teams - Growth potential and seamless collaboration For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Lessons From Our First Year of B2B Podcasting 58:32

1 year yang lalu58:32

58:32

Let us know your thoughts. What a wild ride it’s been for this first year of podcasts! Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys. - For our final episode of the year, hear from a majority of our Staff about the year in review, the highs and lows, memorable moments, and future aspirations for our podcast. We will continue to share the rich insights of the B2B community with the hope to empower our industry and keep learning and growing together as we head into the exciting new year! Huge shoutout and a massive thank you to every one of our listeners. We have been so happy with the buzz you guys have created around our podcast, and we wish you the best as you close out the year. Stay tuned, because we have big plans for the coming year! - For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Putting Some Buzz in your B2B, with Viv Conway 42:38

1 year yang lalu42:38

42:38

Let us know your thoughts. Are you ready to shake up your perception of B2B marketing? This episode promises to do just that! Our discussion is led by the audacious Viv Conway , founder of the sex toy brand, Girls Get Off . Viv spoke with Dale on her mission to normalise female pleasure and how she's leveraging humour and relatability to break through taboos. This episode explores: - The "Girls Get Off" Brand, and Normalising Female Pleasure - Creative Marketing Strategies and Audience Engagement - Brand Control and Expansion in the Industry - Building the Brand, Overcoming Business Challenges - Brand Loyalty and Marketing Strategies So, hit subscribe, turn on notifications, and join us in this insightful conversation. Connect with Viv on LinkedIn: https://www.linkedin.com/in/viv-conway-68ba9b93 Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
How Can We Drive Growth in the New Zealand Tech Sector? 43:22

1 year yang lalu43:22

43:22

Let us know your thoughts. In this episode, we'll be chatting with Amanda Armstrong from Revenue Lab . Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scalable revenue for tech companies This episode unpicks: The impact of the Kiwi 'DIY' mentality on New Zealand tech companies. Insights from Amanda Armstrong's experiences with NZTE and Kiss My SASS sessions. The concept of Power Connectors and its successful implementation in the aquaculture sector. The influence of the 'Kiwi code' and 'tall poppy syndrome' on business growth and success. The significance of aligning sales and marketing teams, defining ideal customer profiles, and building a supportive tech community. Power up your headsets and join us for a deep dive into the New Zealand tech scene! - Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandaarmstrongnz Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ - For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me 44:14

2 years yang lalu44:14

44:14

Let us know your thoughts. In this episode, Sobia Mughal , the B2B Marketing Manager at Trade Me , New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders. If you're a B2B Marketer looking to put your best foot forward and kick things into high gear with your agency-client collaborations, you won't want to miss this. This episode unpicks: Why being “the glue” should be a B2B Marketers second slash on LinkedIn. How to get the most out of in-house and outsourced work. The do's and don'ts for building a strong client/agency relationship. Making sure internal teams are on board with externally produced work. Tips for better collaboration between client-side B2B marketers and agencies. _ Connect with Sobia on LinkedIn: https://www.linkedin.com/in/sobiam/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ _ For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Scaling B2B SaaS Startup with Brandon Palmer 42:47

2 years yang lalu42:47

42:47

Let us know your thoughts. Brandon Palmer , the Head of Marketing at Hnry , joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms. If you're navigating the world of B2B or tech marketing, this conversation is a MUST-listen, serving up heaps of wisdom on handling the hurdles that come with growing budgets, growing teams and growing expectations. This episode unpicks: Brandon's transition from a solo marketer to orchestrating a marketing team famed for its creativity, its hustle, and its performance. Navigating growth with limited marketing budgets. Creating a formidable marketing team with the perfect talent mix for scalable success. Shifting from performance to brand marketing for sustainable growth. Leveraging the benefits of starting small and thinking big. Expanding your brand by providing great service and word-of-mouth marketing. - Connect with Brandon on LinkedIn: https://www.linkedin.com/in/palmerbrandonj/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/ - For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

B2B Inspired

1
Byron Sharp, Mark Ritson, and a chat about Crustaceans 34:55

2 years yang lalu34:55

34:55

Let us know your thoughts. In this episode of We Do B2B , Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and distinctiveness have their roles to play, and it's essential for B2B marketers to find the right balance between the two. What You Will Learn: Differentiation and Distinctiveness: Dale introduces the debate between these two concepts, highlighting the recent clash between marketing legends Mark Ritson and Byron Sharp. He emphasises that the discussion shouldn't be framed as an "either-or" situation but rather a combination of both strategies. Definitions of Differentiation and Distinctiveness: Dale breaks down the definitions of these terms. Differentiation involves finding meaningful differences that set a brand apart from competitors, while distinctiveness focuses on being memorable and easily recognisable within a category. Due Diligence in B2B: Dale explains how B2B purchases often involve due diligence, with multiple decision-makers and a need for rational justification. While distinctiveness can get a foot in the door, differentiation is crucial in convincing stakeholders to choose your business. Relevance to New Zealand's B2B Market: The discussion is framed in the context of New Zealand's B2B market, where smaller and medium-sized enterprises dominate. Dale argues that pursuing pure distinctiveness might not be realistic in such a market, and a balanced approach is necessary. The Role of Emotional and Rational Decision-Making: Shannon points out that even in rational industries, emotions play a significant role in decision-making. Distinctiveness can appeal to emotions, while differentiation provides rational justification for choosing a brand. Balance and Moderation: Dale emphasises the importance of balance and moderation in B2B marketing. He suggests that B2B marketers should adopt both differentiation and distinctiveness strategies in equal measure to effectively engage both the emotional and rational aspects of decision-making. Finding the right balance between differentiation and distinctiveness is key for B2B marketers in New Zealand. While distinctiveness can help get your foot in the door and appeal to emotions, differentiation is crucial for rational decision-making and justifying choices to stakeholders. B2B marketers should aim for a balanced approach to effectively engage both emotional and rational aspects of decision-making in their target audience. Balance between The Big Double D's is Key. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired , you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.…

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