Digital Horizons podcast

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Brand News: Unilever's Bold Pivot 3:26

27 hari yang lalu3:26

3:26

Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products. • Unilever owns countless FMCG products from personal care items to foods • Traditional brand advertising is becoming less effective at building consumer trust • The company is now working with influencers like Sophie Hinchcliffe to reach consumers • This signals a major industry trend toward personalized, relatable content • A blended approach of traditional and digital channels with user-generated content is showing good results • Even the biggest spenders on traditional advertising are finding they need to invest more in social channels • Brand studies are showing insufficient lift from traditional advertising alone Thanks for tuning in to Brand News Today! The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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5 Ways You’re Wasting Money on Ads (And How to Fix It) 17:36

29 hari yang lalu17:36

17:36

Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons , we’re uncovering 5 costly mistakes most businesses make with their Google Ads , Meta Ads , and overall digital marketing strategy—and how to fix them. ✅ Why Meta’s ASC campaigns might be inflating your results ✅ How brand search is sabotaging your ROI ✅ Why you should ignore Google reps (yes, really) ✅ The truth about ROAS and why it’s misleading ✅ Why spending too little could be your biggest problem Whether you’re a business owner, eCommerce brand, or marketing manager, this episode will help you cut the waste and scale your ad performance profitably . 💡 We’re pulling back the curtain on agency tricks, platform manipulation, and budget traps—so you can take control of your marketing spend. 📈 Get smarter with your ads. Stop wasting money. Start seeing real results. 🎧 Subscribe to Digital Horizons for weekly insights into modern marketing and AI tools. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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AI Search: Reshaping Digital Marketing 7:10

5 weeks yang lalu7:10

7:10

AI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answers, changing user behavior and expectations. • AI tools like ChatGPT are changing how people research by consolidating information from multiple sources • Google search results now feature AI summaries pushing organic listings further down • Users increasingly trust AI-generated answers without clicking through to source websites • Tourism clients see potential benefits when AI accurately presents their destinations in search summaries • Content strategy should focus on providing well-structured information that AI can easily interpret • Despite 1,950% increase in AI search referrals during Cyber Monday, traditional search still dominates • Digital agencies must monitor these trends as they may impact where clients advertise in the future • Habit shifts from Google to AI search will likely happen gradually as users adapt to new technologies The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Sora: How AI is Transforming Video Production One Short Film at a Time 7:06

5 weeks yang lalu7:06

7:06

We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI video generation capabilities we've reviewed. • Sora is included with ChatGPT subscription plans ($20 or $200) • The AI-generated short film looks remarkably real until animals pull out phones • Audience reactions at screenings show people genuinely entertained, not just impressed by the technology • Production quality rivals expensive CGI without requiring traditional production processes • This technology will likely reduce the need for many production shoots in advertising • Future applications could include completely personalized movie experiences generated by AI Check out Sora Selects to see these incredible AI-generated short films for yourself and consider how this technology might transform content creation in your industry. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Mastering Live Shopping: Boosting Sales with Urgency and Engagement Strategies 13:14

5 weeks yang lalu13:14

13:14

Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compelling statistics, discover how urgency can turbocharge conversion rates and drive sales growth. Prepare to step up your sales game with strategies like creating buzz-worthy countdowns and engaging interactions that keep your audience hooked. Join us as we unveil the magic behind maximizing live shopping success with time-sensitive deals and exclusive offers that trigger impulse buys. We emphasize the significance of showcasing products in action and customizing discount codes for precise sales tracking. As we explore various industries, you'll see how live selling benefits both products and services while creating valuable marketing assets. Plus, get insider tips for leveraging live streaming during major sales events like Black Friday and Cyber Monday. With James eager to test these strategies, this episode promises a treasure trove of ideas to elevate your brand's live shopping approach. Don't miss out on this chance to master the dynamic world of live shopping and turn your viewers into loyal customers. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Rebranding for Success: Transforming Business Goals into Market Impact 28:58

12 weeks yang lalu28:58

28:58

Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintaining ties to its origins. They dive into how WHD transitioned from Walker Hill's marketing division to a prominent digital marketing agency, highlighting the pivotal role of strategic business needs in guiding this evolution. Gain insights into the complexities of crafting a brand identity that truly resonates with customers through engaging workshops. Discover the challenges WHD faced in selecting a visual identity amidst diverse opinions and how they ensured internal buy-in. The duo offers a candid look at the logistical challenges of rolling out a cohesive brand presence, from initial concepts to full implementation. By sharing their experiences, Walker and Hastings reveal the meticulous work involved in updating every branded aspect of a business, ensuring consistency and reinforcing the brand's strengths. From navigating stakeholder expectations to capturing growth opportunities, this episode is packed with valuable lessons on achieving a powerful and well-respected brand. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: DeepSeek - A New Challenger to AI Giants? 4:11

13 weeks yang lalu4:11

4:11

What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into how DeepSeek is leveraging older NVIDIA GPUs and an open-source model to revolutionize AI development, potentially offering solutions at a fraction of the cost. We take you through the seismic shifts in the stock market and the waves of fear rippling through established AI titans, raising intriguing questions about the future of AI accessibility and affordability. In our discussion, we don't shy away from the controversies, particularly the data privacy concerns tied to DeepSeek's Chinese origins. How will these issues affect its adoption, and what does this mean for developers and investors alike? Our team brings you insights on the strategic ambitions of DeepSeek to set a new standard for AI large language models. We explore whether this could be the dawn of more affordable innovation in the AI industry or just another passing tech trend. Tune in to discover why this is one story you can't afford to ignore if you care about the future of artificial intelligence. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Unlocking Edutainment: Transforming Boring Topics into Engaging Stories 14:34

14 weeks yang lalu14:34

14:34

What happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale of overcoming confidence hurdles and how mastering the art of presentation can be a game-changer in content creation. From personal trainers making waves on TikTok with engaging nutrition tips to the innovative ways educational content is reshaping digital marketing and accounting, we explore the limitless possibilities of marrying fun with learning. Join us as we spotlight TikTok's Adam Sullivan, a creator who brilliantly fuses humor with fitness advice, proving that education doesn't have to be boring. With the help of tools like ChatGPT, we unlock creative strategies to keep audiences hooked, including series formats, quick cuts, and interactive segments. Consistency is key, and we share how maintaining a distinct content style can build anticipation and loyalty among followers. Whether you're in law, fitness, or any field that could use a spark, this episode is packed with practical tips to elevate your content strategy and captivate your audience. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Impacts From The TikTok Ban For Marketers 9:41

15 weeks yang lalu9:41

9:41

The episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform. • Discussion on the TikTok ban's cultural significance • Brian shares his experiences as a TikTok user during the suspension • Insights into how content changes when American creators were offline • Analysis of the emotional impact on users and advertisers • Examination of advertising dynamics and shifts in budget allocation post-ban • Speculation on TikTok's future amid potential governmental restrictions The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Building Trust and Measuring Success with Your Agency 17:36

19 weeks yang lalu17:36

17:36

Unlock the secrets of maximizing collaboration with digital agencies as we reveal insider tips from our own experiences in running successful agencies. Ever wondered how to align your goals and expectations with your digital agency to prevent misalignments? This episode promises to arm you with strategies to ensure both you and your agency are measuring meaningful metrics like revenue and cost per acquisition, working together towards shared objectives. We'll also spotlight the indispensable role of having the right stakeholders involved from the outset and the importance of fostering open lines of communication about lead quality and industry trends. Building trust with your digital agency is essential, but how do you maintain it while ensuring your business insights are fully utilized? Join us for a compelling discussion on striking the perfect balance between trusting your agency's expertise and sharing your unique knowledge to boost campaign outcomes. Learn how to set clear expectations and objectives from the start to cultivate a partnership based on both personal rapport and the agency’s capabilities. We'll address the frustration of unsolicited audits and discuss when it might be time to reconsider your partnership if results fall short of expectations. Tune in to discover how to create a thriving, trust-filled relationship with your digital agency. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis? 6:20

22 weeks yang lalu6:20

6:20

Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social media. Unveiling a reimagined logo at Miami Fashion Week, Jaguar is steering towards a younger, eco-conscious crowd, but at what cost? Even Elon Musk joined the fray, questioning whether Jaguar still makes cars. We unravel whether this move is a strategic masterstroke or a controversial misstep that might leave its loyal supporters feeling forgotten. Amidst falling sales figures, is a radical makeover the lifeline Jaguar needs, or does it risk alienating the very fans that once revered it? We draw parallels with the brand's iconic 2015 Rendezvous Campaign and ponder if it's possible to embrace the future without sacrificing heritage. As we explore this branding enigma, we also consider the impact of Jaguar's deviation from traditional automotive elements—an absence keenly felt in their fashion-centric campaign. Tune in for an engaging conversation on the fine line between innovation and tradition as Jag attempts to carve out its place in the rapidly evolving automotive landscape. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: YouTube Shorts and Facebook Insights 6:40

23 weeks yang lalu6:40

6:40

Unlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of viewers who aren't on TikTok or Instagram. This episode offers a deep dive into the innovative strategies that can help advertisers harness the power of YouTube Shorts, turning them into a more effective and budget-friendly channel to drive business growth. Discover the art of syncing creator content with advertising efforts and how it can transform your marketing approach. As we gaze into the crystal ball of 2024, Facebook emerges as a powerhouse with improved metrics and reduced costs, making it a bedrock for advertisers seeking reliable performance. Our conversation navigates the impressive resurgence of Facebook ads, exploring how AI-driven tools like Advantage Plus Audiences are transforming the landscape. With insights on integrating Facebook into a broader marketing strategy that includes SEO and search ads, this episode is packed with data-driven revelations that promise to enhance your marketing efficiency and elevate your brand in the digital space. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Maximising E-Commerce Success: Transforming Customer Lifetime Value with Personalized Marketing & Loyalty Programs 19:03

23 weeks yang lalu19:03

19:03

Unlock the secrets to skyrocketing your e-commerce revenue as we promise to transform your approach to customer lifetime value (LTV). This episode is packed with insights on moving beyond generic newsletters to harness the full potential of post-purchase automation. Learn how to craft highly segmented and personalized communications using tools like Klaviyo and HubSpot, and explore the art of strategic remarketing. We reveal how to smartly exclude recent buyers from your usual lists and instead tempt them with irresistible cross-sell and up-sell offers that affirm their purchase decisions and ignite repeat business. We also explore how loyalty programs can be a game-changer for businesses with diverse SKUs, especially those dealing with replenishable products. Discover the magic of tiered, points-based systems to foster customer loyalty, and see how pampering your top 1% to 5% of buyers with bespoke interactions and rewards can pay off. Inspired by a local energy drink supplier, we demonstrate how proactive customer service and laser-focused communication can elevate satisfaction and loyalty. Whether through personalized marketing, strategic remarketing, or targeted engagement, this episode equips you with the strategies needed to elevate your e-commerce success. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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E-Commerce Mastery: Boosting Conversion Rates with Social Proof and AI Chatbots 11:42

25 weeks yang lalu11:42

11:42

Unlock the secrets to skyrocketing your e-commerce conversion rates and transform your online store into a sales powerhouse. Ever wondered how big brands leverage social proof to earn your trust? We're here to spill the beans on some trailblazing strategies that go beyond the typical tips, focusing on user-generated content and behavior-based trigger messaging. Discover how showcasing real customer videos can work wonders on your landing pages, and learn about advanced tactics like exit-intent offers and AI-driven chatbots that gently nudge your customers to hit that 'buy' button. We'll share practical examples and discuss platforms like Gorgias that integrate seamlessly with Shopify, offering context-aware assistance to enhance the user experience and increase those conversion rates. But that's not all — we delve into maximizing your e-commerce performance metrics, including driving quality traffic and boosting average order value. By optimizing these critical areas, we aim to provide you with a comprehensive strategy to significantly elevate your business's performance. And as if that wasn't enough, we're teasing a sneak peek into our upcoming episode, where we'll tackle enhancing customer lifetime value and fostering repeat engagement. So, get ready to arm yourself with actionable insights that will propel your e-commerce success story to new heights. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: Online Adverting Increases by 9.7% in Australia 3:48

25 weeks yang lalu3:48

3:48

Unlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, TikTok, and LinkedIn is now a must-have element for brands aiming to capture attention and engagement. We'll also unravel how the evolving dynamics of search advertising, despite higher costs, continue to draw significant investment. Join us as we dissect the PwC report's revelations and what they mean for your advertising budget. We delve into the impressive role connected TVs play in the video advertising boom and contemplate whether digital audio is the next frontier for untapped opportunities. With firsthand insights from our ad accounts and clients, we discuss why brands are reallocating resources to more interactive and measurable campaigns. Don't miss this chance to learn how to maximize your brand's outreach with innovative video and audio strategies. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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How AI Avatars Will Change Content Creation Forever 20:43

35 weeks yang lalu20:43

20:43

Ever wondered if you could tell a real person from an AI-generated avatar? Prepare for an eye-opening journey as we explore the uncanny realism of AI avatars created through HeyGen. Setting up these lifelike avatars takes less than five minutes, and they can mimic human gestures and speech so convincingly that distinguishing them from real footage is almost impossible. We'll share our firsthand experiences with HeyGen, marvelling at its ease of use and rapid setup, and then dive into its game-changing applications in digital marketing, lead generation, and staff training. We also tackle the pressing societal and ethical implications of this rapidly evolving technology, highlighting HeyGen's unique features like multilingual and multi-accent support, and its seamless integration with ChatGPT for automated content creation. Looking to supercharge your marketing strategies with personalized video content? This episode uncovers how AI-driven video generation can transform client interactions, training sessions, and webinars by incorporating custom audio and dynamic video creation. Learn about the power of dynamic video for high-volume applications like sales outreach, with the added personalized touch through CRM integration. We also spotlight innovative uses for universities and businesses, showcasing how early adopters of this technology can gain a competitive edge. As a fun finale, we introduce an intriguing experiment involving AI-generated outros—can you guess which of us is the real deal? Tune in, comment with your guesses, and immerse yourself in the future of AI avatar and personalized video marketing. Check out the video on our YouTube channel: https://www.youtube.com/@DigitalHorizonsOfficial The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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5 Digital Marketing Mistakes to Avoid! 24:27

36 weeks yang lalu24:27

24:27

Unlock the secrets to supercharging your marketing efforts and avoid those common pitfalls that can stymie your business growth. What if your lack of proper tracking is costing you conversions without you even knowing? In our latest episode of Digital Horizons, we promise you’ll discover the vital importance of having robust tracking mechanisms in place and how trusting your data can lead to smarter, more effective marketing strategies. We dive deep into why cross-referencing data from multiple platforms is non-negotiable and the key to capturing a comprehensive picture of your true conversions, including those often-overlooked phone calls and email inquiries. What’s the right balance between demand generation and demand capture for your brand? Too much focus on capturing demand might just lead to higher costs and stagnation, while too little investment in generating demand can mean missed opportunities. We’re here to help you understand that long-term success isn’t a sprint but a marathon. Learn how creating engaging content, leveraging multiple channels, and committing to long-term brand development can nurture potential customers and drive down acquisition costs. Plus, we shed light on why customer retention should never take a backseat—retaining loyal customers can be far more cost-effective than chasing new ones. Finally, let’s talk about the power of leveraging marketing specialists to achieve extraordinary results. You don't have to master every aspect of marketing to succeed. By focusing on your strengths and delegating complex tasks to experts, you can streamline your efforts and see better outcomes. We’ll guide you through the strategic advantages of hiring external specialists and offer practical tips for scrutinizing your paid search campaigns. Find out why non-branded conversions matter and how reallocating your budget wisely can lead to immediate improvements. Tune in for an episode packed with actionable advice designed to elevate your marketing performance to new heights! The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: AI Marketing Success and the Art of Olympic Sponsorship 8:36

36 weeks yang lalu8:36

8:36

Unlock the secrets of skyrocketing your sales with AI-driven marketing! This week on Brand News, we're revealing how Dan Murphy's achieved an impressive 29% boost by tailoring personalized promotions using advanced AI techniques. But that's not all – discover how these powerful tools can revolutionize even the smallest online stores, making sophisticated marketing accessible to everyone. We also dive into the high-stakes world of Olympic sponsorships, analyzing the strategies of giants like Nike, McDonald's, and Coca-Cola. Learn how Nike managed to maintain strong brand affinity without being an official sponsor, proving the immense value of consistent brand presence. In our second segment, we spotlight a brand that has recently stirred up significant buzz, reminding us all of the critical importance of branding and visibility. While the brand name might be elusive, the impact of their strategic efforts is a lesson no marketer should miss. Head over to the link we've shared for an in-depth article if you're eager for more details. Join us as we bring you the latest insights and strategies to stay ahead in the fast-paced world of marketing and branding. See you next week with more cutting-edge updates and intriguing stories! The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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[Brand News] The Viral Ramen Hoax: Creating Buzz with A Fake Restaurant 4:35

37 weeks yang lalu4:35

4:35

Can a restaurant that doesn’t even exist become the hottest place in town? Discover how Stanley, aka TheRealStanyM, pulled off a social experiment that had influencers and foodies lining up for hours to experience Nisei Ramen, a pop-up that served instant noodles in plant pots. This week, we dissect the brilliance behind Stanley's viral marketing campaign, "Ramen Forest," and how he leveraged social media, exclusivity, and the allure of influencer culture to create an unforgettable event that never truly existed. Join us as we break down the key elements that contributed to the meteoric rise of this faux ramen sensation. From crafting a perfect storm of urgency and trend-savviness to executing a flawless digital storytelling strategy, we explore the secrets behind Stanley's success. Whether you're a marketer, a digital creator, or just someone fascinated by the power of social influence, this episode is a masterclass in turning even the simplest ideas into viral sensations. Tune in for an inspiring conversation that will leave you rethinking the boundaries of creativity and marketing. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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How To Get A Job In Digital Marketing 19:20

37 weeks yang lalu19:20

19:20

How can you stand out in the bustling world of digital marketing and land that dream job? This episode promises to equip you with innovative strategies and insider knowledge from our experiences as agency owners. Discover how creating unique TikTok video applications can make you memorable in a crowded job market and learn the essential digital marketing skills that not only boost business revenue but can also elevate your personal financial game. We'll explore the rewarding aspects of working within an agency environment and the specific skill sets that are in high demand right now. We’ll also dig into the vital importance of passion, practical experience, and commitment over traditional educational backgrounds. Whether you're into data analytics, campaign management, or content creation, we have valuable insights into the diverse paths within digital marketing. Get ready for actionable tips on crafting personalized job applications, from using company-branded colors to strategic follow-up communication. Through our personal anecdotes and professional guidance, we aim to help you navigate and succeed in this competitive and ever-evolving industry. Tune in and transform your career prospects today! The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: LinkedIn's Dominance in B2B Marketing & Australia's Gambling Ads Cap Decision 6:24

38 weeks yang lalu6:24

6:24

Can LinkedIn really be the holy grail of social media marketing? Find out as we dissect a compelling study from Marketing Interactive revealing that a staggering 93.5% of brands prefer LinkedIn for their campaigns, with 92.8% reporting top-tier engagement. We share our unfiltered thoughts on these surprising numbers and reflect on our own trials and tribulations with the platform. Plus, we dive into the explosive rise of short-form video content and what it means for your social media strategy moving forward. Switching gears, we unpack a significant development in the Australian advertising landscape: the proposed ban on gambling ads. Listen as we break down the government's decision to reject the ban in favor of imposing caps, and what this means for advertising agencies heavily reliant on gambling clients. We'll explore the rationale behind the proposed ban, the potential impacts of the new regulatory caps, and what these changes signify for the future of advertising in Australia. Tune in for an episode packed with insights and industry updates you won't want to miss! The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: How Economic Pressures Are Shaping 2024 Advertising Strategies 11:35

38 weeks yang lalu11:35

11:35

How are rising interest rates and macroeconomic pressures reshaping the advertising landscape? Uncover the complexities behind the slowing growth of advertising revenue in 2023 with insights from PWC's 2024 entertainment and media outlook. Join us as we dissect Lauren McNamara's revealing article on umbrellacomau, exploring how the cost of living and lower consumer spending are influencing advertising strategies. As agency owners with hands-on experience across various industries, we bring our unique perspectives on what businesses can expect in a post-COVID world. Discover the dramatic shift from traditional media to digital channels and its far-reaching implications. We unpack the data showing a steep decline in traditional media's share of advertising revenue in Australia—from 60% in 2013 to just 20% in 2023. This significant transition is altering the advertising game, with businesses channeling their budgets into digital marketing to seize their market share. Tune in to hear our hot takes on what this means for the future of advertising and media, and how businesses can navigate these evolving trends. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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LinkedIn Growth Strategy: From 0 to 6000 Followers within 4 Months 30:40

38 weeks yang lalu30:40

30:40

What if you could build a highly engaged LinkedIn following in just four months? Our guest Brent Neale did exactly that, amassing 6,000 followers and over 640,000 post impressions. Inspired by Gary Vee’s philosophy that attention is the new currency, Brent strategically crafted content to stand out in a crowded digital landscape. Join us as Brent spills the secrets behind his rapid growth and the distinctive elements that make a personal brand irreplicable. Authenticity and consistency lie at the heart of personal branding, and Brent exemplifies this perfectly. By staying true to his values and employing natural language, he’s turned content creation into an effortless and genuine endeavour. We delve into the balance between quality and quantity, sharing practical tips on generating content ideas from daily experiences, ensuring factual accuracy, and maintaining a consistent posting schedule. Brent also reveals his techniques for creating engaging LinkedIn posts, including the effective use of visuals and comment trap posts. But building a personal brand isn't just about gaining followers; it’s about leveraging that brand for business success. Brent shares how interacting with clients and simplifying complex topics through real-world analogies can establish you as an expert in your field. We discuss the benefits of consistent content creation, from personal growth to industry recognition, and the importance of continuous learning. Whether you're just starting or looking to refine your digital presence, this episode is packed with actionable insights and inspiration to help you stand out on LinkedIn. The Digital Horizons Podcast is hosted by: James Walker - Walker Hill Digital Brian Hastings - Nous Connect with Brent: LinkedIn Profile The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: Google's Cookie Conundrum & The Future of Targeted Ads 8:52

39 weeks yang lalu8:52

8:52

Are targeted ads a boon for consumers or a breach of privacy? Join us on this week's Brand News as we tackle Google's unexpected U-turn on third-party cookie deprecation and what it means for the future of online advertising. We'll dissect the implications of Google's choice to keep these cookies alive in Chrome, especially when compared to Apple's stricter privacy measures with Safari. Discover how this decision might affect your marketing strategies and explore the delicate balance Google is striving for between preserving user privacy and maintaining robust advertising revenue. Get ready for a spirited debate on the pros and cons of targeted advertising and its role in supporting a free, ad-supported internet. As agency owners, we share our unique perspectives on why some level of cookie tracking is crucial for delivering relevant ads and sustaining the digital tools we rely on daily. If you're curious about the evolving landscape of online privacy and advertising, this episode is packed with insights you won't want to miss. Tune in for a lively discussion that will keep you informed and engaged with the latest trends in marketing. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Capture Every Opportunity: AI Enhances Lead Response Efficiency 23:47

39 weeks yang lalu23:47

23:47

Can you afford to let high-value leads slip through the cracks? This episode of the Digital Horizons Podcast promises to equip you with the knowledge and tools to treat every lead like gold and optimize your sales process. Brian and James unravel why some businesses fail to close leads despite their high quality. We emphasize the indispensable role of AI tools and chatbots in managing a high volume of leads, ensuring that your business captures every opportunity. By sharing a compelling client experience, we highlight how transforming your sales process with advanced tools can significantly improve your conversion rates. Do you know how quickly your team needs to respond to leads to maximize conversions? We reveal eye-opening statistics showing that businesses responding within one hour are seven times more likely to qualify leads than those taking just two hours. Despite this, many organizations still lag, with an average response time of 17 hours. Enter BlandAI, an innovative tool designed to revolutionize lead response and customer support with instant, high-quality interactions. Join us as we share our excitement and scepticism, preparing to test BlandAI live and explore its potential to replace traditional call centres and enhance lead handling efficiency. Imagine AI taking your customer interactions to the next level. That's precisely what Google's AI, Blandy, promises by managing inbound calls and bookings for businesses like restaurants and hairdressers. We share our firsthand experiences testing Blandy, showcasing its ability to mimic human interaction and offer customizable accents. Envision Blandy handling both outbound and inbound calls, seamlessly integrating with your existing systems, and providing tailored support based on your website data. We also highlight quick response tools like GoHighLevel's missed call text back feature, emphasizing the importance of immediate responses to prevent potential customers from seeking alternatives. Discover how these advanced tools can transform your customer engagement and supercharge your conversion rates. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Steal Your Competitors Traffic With YouTube Ads 16:15

39 weeks yang lalu16:15

16:15

What if you could outsmart your competition and save money on advertising simultaneously? Discover how businesses are leveraging YouTube's advanced targeting features to attract competitors' traffic and get more affordable views than traditional Google search clicks. We kick off with practical examples like how a plumbing service can strategically target competitor URLs, gaining a cost-effective advantage. You’ll also learn about the expansive reach and cost-effectiveness of YouTube in Australia, and how Google’s broader ecosystem, including interest targeting, custom audiences, and search-based keywords, enables pinpoint ad placements. We’ll also dive into demographic and geographic targeting, ensuring your ads reach the right audience at the right moment. Curious about targeting high-end car buyers through YouTube? We discuss the unmatched cost-effectiveness and precise targeting capabilities of YouTube when compared to traditional publisher platforms. You’ll gain insights into the power of remarketing to engaged viewers using various ad formats like bumper ads and supporting display ads to uphold your brand’s presence. We also tackle the perceived hurdles of creating YouTube content, offering actionable tips for producing impactful ads on a budget. Stay tuned as we set the stage for our next episode, where we’ll delve deeper into structuring and creating successful YouTube ads, packed with expert strategies to boost your advertising game! Digital Horizons is hosted by: James Walker (Managing Director - Walker Hill Digital) & Brian Hastings (Managing Director - Nous) The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: Google's Cookie Deprecation & Social Channel Diversification 10:59

40 weeks yang lalu10:59

10:59

Can your digital marketing strategy withstand the latest regulatory shake-ups? Discover how the changes to the Australian Privacy Act and Google's deprecation of third-party cookies are reshaping the landscape for marketers. We'll unravel how these regulatory moves align more closely with GDPR, adding complexity to data collection and usage. Learn why first-party data and server-side tracking are now more critical than ever, and why businesses must be more selective about their data practices to maintain compliance and create meaningful customer experiences. How do your social media habits change with the device you use? We dive into the compelling user behaviors between YouTube and TikTok, revealing why YouTube reigns supreme on TVs for in-depth content while TikTok dominates phones as the go-to for quick, entertaining escapes. Uncover how these platform preferences can impact your marketing strategies and user engagement. Whether you need to navigate new privacy laws or refine your social media tactics, our episode offers actionable insights to keep you ahead in the ever-evolving digital marketing world. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Steal Your Competitors Traffic With YouTube Ads 18:15

40 weeks yang lalu18:15

18:15

How can your business harness the full potential of YouTube's advertising platform to outperform competitors and capture targeted audiences? This episode uncovers the secrets to mastering YouTube advertising, emphasizing its unparalleled reach—over 86% of Australians aged 18 and over—and sophisticated targeting capabilities. We dissect how to strategically use longer format ads to introduce your brand and follow up with cost-effective retargeting methods such as display and bumper ads. With insights on capturing your competitors' traffic by honing in on the URLs users visit, you’ll learn how to keep your brand front and center and maximize engagement. We also dive deep into the Google ecosystem, revealing how to leverage data from platforms like Maps, Gmail, and Search to create precisely targeted YouTube ad campaigns. From interest and affinity audiences to custom and in-market segments, our discussion highlights the cost-effectiveness of YouTube compared to high-cost per click search campaigns. Discover the benefits of geographic and demographic targeting, first-party data utilization, and the value of YouTube’s skippable ads. Whether you're a small business or a large enterprise, find out how YouTube’s flexible ad formats and lower CPM rates can effectively drive prospects down the marketing funnel. Don’t miss our tips on crafting compelling ad content and strategies for optimizing your campaigns. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: The Toys R Us Ad Fiasco & Google's Strange AI Search Results 10:39

41 weeks yang lalu10:39

10:39

Can AI really replace the creativity of human marketers? Tune in to our latest episode as we break down a controversial AI-generated ad from Toys R Us that left everyone scratching their heads. We kick things off with a light-hearted chat about podcast listening speeds and then jump straight into the hot mess that is Toys R Us's latest ad. Poor quality, inconsistent character models, and outright awkwardness highlight the current limitations of AI in commercial use. We debate the readiness of AI for marketing, emphasizing the need for a balanced integration of technology and human creativity. Our conversation then shifts to the broader impact of AI on marketing, focusing on Google's ambitious Gemini project. Can AI technology really revolutionize ad revenue and search results? We share some laugh-out-loud AI blunders and discuss the serious implications these could have on businesses and SEO strategies. Plus, we explore the shifting landscape of search behavior—could TikTok reviews really be the new Google search? Find out how these trends are reshaping content creation and online information consumption. And don’t miss our teaser on a hilarious AI search results mishap that promises more intriguing discussions ahead! The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Unlocking the Secret to High-Quality Leads and Lower CPL 20:51

42 weeks yang lalu20:51

20:51

Can a higher conversion rate really give your business the upper hand in the competitive world of lead generation? Join us on the latest episode of Digital Horizons as we unravel the complexities of cost per lead (CPL) and uncover the secrets to outbidding your competitors for those coveted high-quality leads. We'll dive into the intricate relationship between lead quality and CPL, and provide actionable insights on how to improve your conversion rates by focusing on higher-quality leads. Learn how to calculate your CPL and why channel-specific analysis is essential for precise data insights. Struggling with tracking and reporting lead quality in your digital campaigns? We’ve got you covered. This episode tackles the challenges posed by cookie deprecation and highlights practical strategies for enhancing your lead quality. Discover the power of pre-qualifying questions, the efficacy of treating lead forms like mini landing pages, and why prioritizing phone numbers over emails can make all the difference. Plus, we'll share tips on maximizing lead conversion through nurture funnels, real-time reporting tools, and aligning your campaign offers with your sales capabilities. Tune in to learn how to elevate your lead generation efforts and gain a competitive edge by focusing on quality and strategic investment. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Boost Your E-Commerce Profits: Unlocking New Revenue Streams with Strategic Bundling and AI-Driven Insights 15:02

26 weeks yang lalu15:02

15:02

We promise you’ll walk away with strategies that can transform your business by boosting your average order value without depending on price changes. Explore the magic of free shipping as a powerful incentive for increasing purchase sizes, and learn how setting strategic thresholds can entice customers to spend more. Our discussion highlights AI-powered product recommendations, featuring a compelling case study from Dan Murphy that reveals how individualized shopping experiences can skyrocket revenues. Navigate the lucrative world of product bundling with us as we uncover how thoughtfully curated packages can simplify customer decisions and elevate your sales game. By crafting appealing bundles like themed collections for special occasions—with a nod to cross-category collaborations—you can meet diverse customer needs while enhancing AOV. Brian and I emphasize the importance of highlighting the value of these bundles, along with leveraging free shipping to further motivate buyers. Equip yourself with these actionable strategies to see marked improvements in your conversion rates and set the stage for e-commerce success. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: Black Friday Brand Boost - Transforming Shoppers into Loyal Customers 3:15

26 weeks yang lalu3:15

3:15

Can brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents for e-commerce businesses. By crafting compelling offers and strategic messaging, businesses can not only capture the attention of deal-hungry shoppers but also potentially transform them into devoted customers down the road. With actionable insights and fresh perspectives, we challenge you to rethink Black Friday as more than just a discount day, but as a strategic moment to build lasting customer relationships. As the holiday season approaches, we emphasize the importance of understanding consumer gifting habits. Did you know that 28% of shoppers plan to wrap up their holiday shopping by Cyber Monday? Tune in as we explore strategies to leverage this critical period, from tailoring offers with a gifting mindset to crafting ad messages that resonate with early holiday shoppers. Whether you're lagging in your Black Friday preparations or seeking that competitive edge, our episode promises to equip you with the tools and strategies needed to outshine the competition and maximize your sales potential. Join us for this enlightening discussion, and don't forget to check out our linked episode for even more Black Friday strategies. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search Landscape 4:45

27 weeks yang lalu4:45

4:45

Discover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, offering insights into how SearchGPT plans to deliver streamlined, clutter-free answers while still driving traffic to the original sources. We'll discuss why balancing instant answers with encouraging users to dive deeper into content is crucial for this new search technology. Join us as we unravel the potential challenges and opportunities awaiting OpenAI in the quest for harmonious relationships with content publishers. How will incentivizing content sharing and ensuring proper traffic flow to original creators change the game? As we analyze the implications on user interaction and the dynamics of search engines, we'll speculate on whether SearchGPT can maintain the delicate equilibrium between providing quick answers and fostering curiosity. Prepare to be captivated by a conversation full of insights, predictions, and perhaps a glimpse into the future of online search. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Unlocking E-Commerce Gold: Proven Strategies to Drive Quality Traffic and Maximize Profits 19:32

27 weeks yang lalu19:32

19:32

Unlock the secrets to e-commerce success as we, Brian Hastings and James Walker, bring you the ultimate guide to driving quality traffic to your website. What if you could transform your online store into a thriving marketplace? Our latest episode of Digital Horizons promises to equip you with actionable insights and proven strategies to capture and convert valuable market share. Explore the dual power of Google’s organic and paid search strategies, and learn how to make your site more relevant through effective SEO techniques. Whether it's on-site optimization or link building, discover how to shine during peak sales periods by leveraging Google's Merchant Center for organic traffic. As we shift gears, we tackle the art of maximizing your marketing budget across Google and Meta platforms. Feed Google's automated bidding strategies with rich conversion data and overcome lead generation hurdles, while wielding Meta as a powerful tool for brand and demand generation. Learn the nuances of broad audience targeting and creative ad strategies, including the impactful video and carousel ads, to boost engagement and conversion rates. To top it all off, we reveal tactics to increase your Average Order Value, ensuring that each visitor translates into higher revenue. Join us for a session packed with insights that promise to revolutionize your e-commerce approach and elevate your business to new heights. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Brand News: Adidas' AI-Driven Ad & The Future of Creative Advertising 5:04

28 weeks yang lalu5:04

5:04

Can AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mimics a captivating music video with its dynamic scenes and movement, is reshaping expectations in the advertising world. We'll dissect the fascinating blend of artistry and technology, spotlighting the impressive tools like Runway ML, Midjourney, Adobe Creative Suite, and Topaz that played a pivotal role in crafting this standout campaign. Join us as we uncover whether AI's integration into creative processes indicates a seismic shift in the industry's landscape. Could the rise of AI agencies signal the dawn of a new era in digital marketing? We embark on a thought-provoking discussion about the evolving skill sets demanded by the industry, as AI becomes increasingly integral to creative endeavors. Listen as we weigh the potential of AI to revolutionize advertising, and the crucial role of experts who can deftly navigate these powerful tools. From cost savings to unprecedented creativity, this episode offers a compelling glimpse into the future of advertising, exploring whether mastery of AI might soon overshadow traditional creative prowess. This is an essential conversation for anyone keen on the thrilling intersection of creativity and technology. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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The 4 Lever For Explosive Ecommerce Success 13:26

29 weeks yang lalu13:26

13:26

Unlock the secrets to skyrocketing your e-commerce success with our latest episode of Digital Horizons. Ever wondered how small changes can lead to big profits? We promise you'll discover how mastering conversion rates, traffic, average order value, and lifetime customer value can transform your online store, whether you're just starting with modest sales or managing a booming business. We dive deep into the art of optimizing your marketing budget by focusing on quality over quantity in traffic, revealing how these four critical levers work in harmony to drive substantial growth for your e-commerce journey. But that's not all! Get ready to revolutionize your sales strategy with innovative techniques that enhance your revenue stream without sacrificing the customer experience. From compelling order and sales packaging to the clever use of postcard automation, we provide actionable insights to encourage customers to spend more. Embrace last-chance offers and exclusive discounts to boost your average order value while strengthening your brand. This episode is your guide to achieving a robust, sustainable growth trajectory through smarter, more efficient sales strategies. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: YouTube's TV Triumph & Meta's New AI Video Tools 11:55

30 weeks yang lalu11:55

11:55

What if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipsed Netflix and Disney Plus in watch time on TV screens. We unravel the exciting shift in advertising opportunities brought about by YouTube's expansion, especially through the popularity of YouTube Shorts now being enjoyed on larger screens. Discover how the platform's evolution, including the extension of Shorts to three minutes, is creating new avenues for content creators and advertisers alike. But that's not all—get ready to unlock the secrets of maximizing engagement with video content across TikTok, Facebook, and Instagram. As TikTok gears up to launch an affiliate commission program and a store in Australia, we explore its strategy to encourage longer-form content, even amid a less lucrative payment model compared to YouTube. Meanwhile, Meta's innovative AI tools are set to revolutionize video content creation, turning static images into captivating videos that truly perform. Whether you're a creator looking to captivate audiences or an advertiser seeking to boost conversion rates, this episode is packed with actionable insights and forward-thinking strategies to keep you ahead in the fast-paced digital landscape. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Marketing Grad to Agency Owner: How to Guide 32:04

30 weeks yang lalu32:04

32:04

Ever wondered how a humble university student job at a restaurant could shape a path to becoming a managing director at a top digital marketing agency? Discover Brian's journey from his formative years at Queensland University of Technology to navigating the complexities of the digital marketing world. You'll gain insights into his early experiences in advertising sales at News Corp's Courier Mail and how these roles, often overlooked, equipped him with the foundational skills for a thriving career. Brian shares his wisdom on the critical importance of leveraging every opportunity, even those that seem mundane, to build a successful career in business and marketing. Explore the transition from traditional marketing to the digital arena as Brian recounts his move from managing website projects to crafting digital strategies and leading significant accounts at Latitude Digital Marketing in London. From battling imposter syndrome to embracing leadership and strategic thinking, Brian provides an authentic look at the evolution from a digital director to a managing director. He emphasizes the art of trusting your team and relinquishing control to focus on broader business goals. If you’re looking to uncover the leadership insights that foster not just business success but personal growth, Brian’s story promises to inspire and guide you on your professional journey. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Brand News: Avoiding Short-Termism in Modern Marketing Strategies 10:35

31 weeks yang lalu10:35

10:35

Struggling to strike the perfect balance between brand-building and performance marketing? Uncover the nuanced challenges that modern marketers face as they navigate shrinking budgets and an increasing demand for immediate results. In this episode, we take a closer look at why many CMOs and marketing teams are drawn into a cycle of short-termism, often at the expense of long-term brand equity. By sharing insights from a compelling AdNews article, we highlight the critical yet often overlooked consequences of sidelining brand-building activities in favor of bottom-of-funnel lead capture campaigns. Join us as we explore the evidence showing that a heavy reliance on performance marketing can erode baseline sales, pushing brands into a “sea of sameness” and diminishing their unique value propositions. We offer a roadmap for marketing professionals to communicate better with finance decision-makers, ensuring both brand and demand generation find their rightful place in media plans. Whether you're a seasoned CMO or an aspiring marketing strategist, this episode equips you with actionable strategies to maintain a balanced approach—essential for sustainable growth even in the toughest economic climates. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Maximize Your Black Friday Profits: Proven Strategies for Unmatched Sales Success 10:46

31 weeks yang lalu10:46

10:46

Ready to make this Black Friday your most profitable one yet? We promise you'll gain insider tips and proven strategies to skyrocket your sales. Join us, James and Brian, as we walk you through the essential steps to build engaged audiences early, the power of shifting budget allocations towards reach and video view campaigns starting in September, and the benefits of offering flexible payment options like Buy Now, Pay Later (BNPL) to build trust and smoothen checkouts. You'll learn how understanding your margins when offering discounts through BNPL can be a game-changer for optimizing your sales. Ever wondered how to create compelling offers that truly captivate your audience? We share actionable strategies for significant discounts, the effectiveness of micro-testing various discount formats, and the magic of aggressive, multi-touch email marketing campaigns. Discover the importance of planning content early by collaborating with content creators and influencers, ensuring you have top-notch promotional material ready to go. This episode is packed with insights and practical tips to help you maximize your Black Friday campaign's impact, turning your preparation into unprecedented success. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Brand News: How IKEA Turned Windows Into Viral Ads Overnight 5:57

32 weeks yang lalu5:57

5:57

Ever wondered how IKEA turns everyday windows into cutting-edge ad space? Join us as we uncover IKEA's latest brilliant campaign, where "sleep fluencers" transform their windows with IKEA's innovative blinds. These blinds don't just block light; they double as ads, creating a unique, low-cost marketing strategy that reaches beyond social media and into real neighborhoods. We'll discuss how this clever integration of paid campaigns can revolutionize home-based advertising and why it's a game-changer for IKEA. Shifting gears, we tackle a groundbreaking move by the Commonwealth Bank of Australia (CBA) towards replacing call center staff with AI, in partnership with tech giants Amazon and NVIDIA. With 2,400 jobs potentially on the line, we explore what this bold leap into AI-driven customer service means for the future of work. Is this the beginning of a new era where AI takes over customer support? Tune in to hear our thoughts on how CBA's pioneering steps could set a precedent for industries worldwide. To see how our experiment went with an AI Sales Reprentative went check out it on our YouTube Channel here The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
What's Holding You Back from a PERFECT Brand Strategy? 8:26

32 weeks yang lalu8:26

8:26

Is your brand still hitting the mark, or is it time for a reevaluation? Find out as hosts James Walker and Brian Hastings, with their combined 20+ years of marketing mastery, guide you through a self-audit of your brand's effectiveness. This episode of Digital Horizons tackles the essential questions every business owner should ask to ensure their brand resonates with current customer needs. You'll learn how to evaluate whether your brand's visual elements are modern and aligned with your business's growth and why a consistent and compelling brand message across all touchpoints is non-negotiable. Plus, discover the importance of maintaining a strong online presence to keep your digital campaigns in sync. Thinking about rebranding but unsure where to start? This episode dives deep into the strategic foundation required before rebranding. James and Brian emphasize the importance of a solid brand framework, which they call the bedrock of any successful rebrand. By collaborating with specialists for this foundational work, you can significantly improve both internal team alignment and external customer perception. Listen in for actionable insights and inspiration on how to elevate your brand to match your business's evolution and aspirations. Get ready to make more informed decisions about your branding and marketing efforts with expert advice from our seasoned hosts. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: Canva’s 300% Price Hike & Its New Game-Changing Features 6:13

33 weeks yang lalu6:13

6:13

What's the real cost of Canva’s 300% price hike? This week on Brand News, we break down the headline-grabbing increase and why it might not be as shocking as it seems. We'll show you how Canva, at just $10 a month per user, remains a budget-friendly choice compared to the expensive Adobe Creative Suite. Discover how Canva is catering to non-designers with essential tools that sidestep the complexities of advanced software, making it a unique offering in the design tool market. We also dive into Canva’s newest features: Visual Suite and Magic Studio. Visual Suite is Canva's ambitious leap into the document creation realm, positioning itself against Microsoft and Google Suites. Meanwhile, Magic Studio uses AI to automate and streamline design processes, promising huge time savings for users. From comparing costs to evaluating new functionalities, we offer our insights on why Canva’s enhanced offerings still present a compelling value proposition, despite the price hike. Tune in for our thoughts on the communication strategy Canva used to inform users about the price change and why it might have ruffled some feathers. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Why DIY Advertising Could Be Holding Your Business Back 9:30

34 weeks yang lalu9:30

9:30

What’s the real cost of doing your own advertising? Get ready to discover why self-managed campaigns might be the anchor dragging down your business growth. Brian and James, with over two decades in the marketing industry, share why DIY advertising often leads to missed opportunities and inconsistent results. By not engaging experts, you could be sacrificing potential sales and new clients that far outweigh the savings on agency fees. Join us as we break down the top five reasons why your time is better spent on core business activities rather than trying to navigate the complexities of ad campaigns. From the pitfalls of inconsistent campaign management to the opportunity costs of not leveraging professional expertise, this episode is packed with insights on how to achieve sustained growth. Learn why focusing on your strengths and outsourcing your marketing efforts can be a game-changer for your business. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Brand News: ChatGPT-5 Is Going To Be Huge 4:54

34 weeks yang lalu4:54

4:54

What if you could have an AI assistant that not only understands and interacts like a human but also anticipates your needs and seamlessly integrates into every aspect of your life? Get ready to explore the future as we dive into the anticipated release of ChatGPT-5 from OpenAI. Join Brian and James as they share their daily experiences with GPT-4, highlighting its impressive capabilities and discussing the exciting advancements coming with GPT-5. This new version promises breakthroughs in natural language processing, enhanced multimodal capabilities, and unprecedented levels of personalization. With potential backing from tech giants like Apple and NVIDIA, ChatGPT-5 is set to redefine our interaction with technology. In this episode of Brand News, we delve into how ChatGPT-5 could revolutionize data analysis and automation, from creating complex formulas in spreadsheets to connecting AI across various platforms for automated solutions. Brian and James speculate on the limitless possibilities, debating how this advanced AI might surpass its predecessor in ways we can only begin to imagine. Whether you're an AI enthusiast or just curious about the future of technology, this discussion will provide keen insights into how ChatGPT-5 could change the way we live and work. Tune in for an in-depth look at what the future holds for AI and why this upcoming release is worth every bit of the hype. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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