Digital Horizons podcast

Konten disediakan oleh James Walker & Brian Hastings, James Walker, and Brian Hastings. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh James Walker & Brian Hastings, James Walker, and Brian Hastings atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/clocking-in-with-haylee-gaffin-podcast-about-podcasting-for-podcasters">Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters</a></span>

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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

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3 hari yang lalu3d ago

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Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com . Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

Digital Horizons

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Welcome to Digital Horizons, where today's strategies meet tomorrow's innovations in the ever-evolving world of digital marketing.
Dive deep with industry trailblazers and thought leaders as we uncover what's driving success right now and forecast the trends that will shape the digital landscape in the years to come.
In each episode, we'll decode the tactics, tools, and techniques that are transforming the way businesses connect with their audience, ensuring that you stay ahead of the curve.
From social media shifts to the newest SEO advancements, e-commerce innovations to content marketing insights, Digital Horizons is your essential guide to the future of online marketing.
Join us on this journey, and let's shape the future of digital, together.
Subscribe now, and never let the digital future catch you by surprise.

62 episode

#Business #Marketing #James Walker

Digital Horizons

updated sekitar setahun yang lalu

Beranda serial•Feed

62 episode

#Business #Marketing #James Walker

Semua episode

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Brand News: Unilever's Bold Pivot 3:26

6 weeks yang lalu3:26

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3:26

Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products. • Unilever owns countless FMCG products from personal care items to foods • Traditional brand advertising is becoming less effective at building consumer trust • The company is now working with influencers like Sophie Hinchcliffe to reach consumers • This signals a major industry trend toward personalized, relatable content • A blended approach of traditional and digital channels with user-generated content is showing good results • Even the biggest spenders on traditional advertising are finding they need to invest more in social channels • Brand studies are showing insufficient lift from traditional advertising alone Thanks for tuning in to Brand News Today! The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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5 Ways You’re Wasting Money on Ads (And How to Fix It) 17:36

7 weeks yang lalu17:36

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Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons , we’re uncovering 5 costly mistakes most businesses make with their Google Ads , Meta Ads , and overall digital marketing strategy—and how to fix them. ✅ Why Meta’s ASC campaigns might be inflating your results ✅ How brand search is sabotaging your ROI ✅ Why you should ignore Google reps (yes, really) ✅ The truth about ROAS and why it’s misleading ✅ Why spending too little could be your biggest problem Whether you’re a business owner, eCommerce brand, or marketing manager, this episode will help you cut the waste and scale your ad performance profitably . 💡 We’re pulling back the curtain on agency tricks, platform manipulation, and budget traps—so you can take control of your marketing spend. 📈 Get smarter with your ads. Stop wasting money. Start seeing real results. 🎧 Subscribe to Digital Horizons for weekly insights into modern marketing and AI tools. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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AI Search: Reshaping Digital Marketing 7:10

7 weeks yang lalu7:10

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AI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answers, changing user behavior and expectations. • AI tools like ChatGPT are changing how people research by consolidating information from multiple sources • Google search results now feature AI summaries pushing organic listings further down • Users increasingly trust AI-generated answers without clicking through to source websites • Tourism clients see potential benefits when AI accurately presents their destinations in search summaries • Content strategy should focus on providing well-structured information that AI can easily interpret • Despite 1,950% increase in AI search referrals during Cyber Monday, traditional search still dominates • Digital agencies must monitor these trends as they may impact where clients advertise in the future • Habit shifts from Google to AI search will likely happen gradually as users adapt to new technologies The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Sora: How AI is Transforming Video Production One Short Film at a Time 7:06

7 weeks yang lalu7:06

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We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI video generation capabilities we've reviewed. • Sora is included with ChatGPT subscription plans ($20 or $200) • The AI-generated short film looks remarkably real until animals pull out phones • Audience reactions at screenings show people genuinely entertained, not just impressed by the technology • Production quality rivals expensive CGI without requiring traditional production processes • This technology will likely reduce the need for many production shoots in advertising • Future applications could include completely personalized movie experiences generated by AI Check out Sora Selects to see these incredible AI-generated short films for yourself and consider how this technology might transform content creation in your industry. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Mastering Live Shopping: Boosting Sales with Urgency and Engagement Strategies 13:14

8 weeks yang lalu13:14

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Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compelling statistics, discover how urgency can turbocharge conversion rates and drive sales growth. Prepare to step up your sales game with strategies like creating buzz-worthy countdowns and engaging interactions that keep your audience hooked. Join us as we unveil the magic behind maximizing live shopping success with time-sensitive deals and exclusive offers that trigger impulse buys. We emphasize the significance of showcasing products in action and customizing discount codes for precise sales tracking. As we explore various industries, you'll see how live selling benefits both products and services while creating valuable marketing assets. Plus, get insider tips for leveraging live streaming during major sales events like Black Friday and Cyber Monday. With James eager to test these strategies, this episode promises a treasure trove of ideas to elevate your brand's live shopping approach. Don't miss out on this chance to master the dynamic world of live shopping and turn your viewers into loyal customers. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Rebranding for Success: Transforming Business Goals into Market Impact 28:58

14 weeks yang lalu28:58

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Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintaining ties to its origins. They dive into how WHD transitioned from Walker Hill's marketing division to a prominent digital marketing agency, highlighting the pivotal role of strategic business needs in guiding this evolution. Gain insights into the complexities of crafting a brand identity that truly resonates with customers through engaging workshops. Discover the challenges WHD faced in selecting a visual identity amidst diverse opinions and how they ensured internal buy-in. The duo offers a candid look at the logistical challenges of rolling out a cohesive brand presence, from initial concepts to full implementation. By sharing their experiences, Walker and Hastings reveal the meticulous work involved in updating every branded aspect of a business, ensuring consistency and reinforcing the brand's strengths. From navigating stakeholder expectations to capturing growth opportunities, this episode is packed with valuable lessons on achieving a powerful and well-respected brand. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: DeepSeek - A New Challenger to AI Giants? 4:11

15 weeks yang lalu4:11

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What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into how DeepSeek is leveraging older NVIDIA GPUs and an open-source model to revolutionize AI development, potentially offering solutions at a fraction of the cost. We take you through the seismic shifts in the stock market and the waves of fear rippling through established AI titans, raising intriguing questions about the future of AI accessibility and affordability. In our discussion, we don't shy away from the controversies, particularly the data privacy concerns tied to DeepSeek's Chinese origins. How will these issues affect its adoption, and what does this mean for developers and investors alike? Our team brings you insights on the strategic ambitions of DeepSeek to set a new standard for AI large language models. We explore whether this could be the dawn of more affordable innovation in the AI industry or just another passing tech trend. Tune in to discover why this is one story you can't afford to ignore if you care about the future of artificial intelligence. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Unlocking Edutainment: Transforming Boring Topics into Engaging Stories 14:34

17 weeks yang lalu14:34

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What happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale of overcoming confidence hurdles and how mastering the art of presentation can be a game-changer in content creation. From personal trainers making waves on TikTok with engaging nutrition tips to the innovative ways educational content is reshaping digital marketing and accounting, we explore the limitless possibilities of marrying fun with learning. Join us as we spotlight TikTok's Adam Sullivan, a creator who brilliantly fuses humor with fitness advice, proving that education doesn't have to be boring. With the help of tools like ChatGPT, we unlock creative strategies to keep audiences hooked, including series formats, quick cuts, and interactive segments. Consistency is key, and we share how maintaining a distinct content style can build anticipation and loyalty among followers. Whether you're in law, fitness, or any field that could use a spark, this episode is packed with practical tips to elevate your content strategy and captivate your audience. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Impacts From The TikTok Ban For Marketers 9:41

17 weeks yang lalu9:41

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The episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform. • Discussion on the TikTok ban's cultural significance • Brian shares his experiences as a TikTok user during the suspension • Insights into how content changes when American creators were offline • Analysis of the emotional impact on users and advertisers • Examination of advertising dynamics and shifts in budget allocation post-ban • Speculation on TikTok's future amid potential governmental restrictions The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Building Trust and Measuring Success with Your Agency 17:36

22 weeks yang lalu17:36

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Unlock the secrets of maximizing collaboration with digital agencies as we reveal insider tips from our own experiences in running successful agencies. Ever wondered how to align your goals and expectations with your digital agency to prevent misalignments? This episode promises to arm you with strategies to ensure both you and your agency are measuring meaningful metrics like revenue and cost per acquisition, working together towards shared objectives. We'll also spotlight the indispensable role of having the right stakeholders involved from the outset and the importance of fostering open lines of communication about lead quality and industry trends. Building trust with your digital agency is essential, but how do you maintain it while ensuring your business insights are fully utilized? Join us for a compelling discussion on striking the perfect balance between trusting your agency's expertise and sharing your unique knowledge to boost campaign outcomes. Learn how to set clear expectations and objectives from the start to cultivate a partnership based on both personal rapport and the agency’s capabilities. We'll address the frustration of unsolicited audits and discuss when it might be time to reconsider your partnership if results fall short of expectations. Tune in to discover how to create a thriving, trust-filled relationship with your digital agency. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis? 6:20

25 weeks yang lalu6:20

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Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social media. Unveiling a reimagined logo at Miami Fashion Week, Jaguar is steering towards a younger, eco-conscious crowd, but at what cost? Even Elon Musk joined the fray, questioning whether Jaguar still makes cars. We unravel whether this move is a strategic masterstroke or a controversial misstep that might leave its loyal supporters feeling forgotten. Amidst falling sales figures, is a radical makeover the lifeline Jaguar needs, or does it risk alienating the very fans that once revered it? We draw parallels with the brand's iconic 2015 Rendezvous Campaign and ponder if it's possible to embrace the future without sacrificing heritage. As we explore this branding enigma, we also consider the impact of Jaguar's deviation from traditional automotive elements—an absence keenly felt in their fashion-centric campaign. Tune in for an engaging conversation on the fine line between innovation and tradition as Jag attempts to carve out its place in the rapidly evolving automotive landscape. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: YouTube Shorts and Facebook Insights 6:40

25 weeks yang lalu6:40

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Unlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of viewers who aren't on TikTok or Instagram. This episode offers a deep dive into the innovative strategies that can help advertisers harness the power of YouTube Shorts, turning them into a more effective and budget-friendly channel to drive business growth. Discover the art of syncing creator content with advertising efforts and how it can transform your marketing approach. As we gaze into the crystal ball of 2024, Facebook emerges as a powerhouse with improved metrics and reduced costs, making it a bedrock for advertisers seeking reliable performance. Our conversation navigates the impressive resurgence of Facebook ads, exploring how AI-driven tools like Advantage Plus Audiences are transforming the landscape. With insights on integrating Facebook into a broader marketing strategy that includes SEO and search ads, this episode is packed with data-driven revelations that promise to enhance your marketing efficiency and elevate your brand in the digital space. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Maximising E-Commerce Success: Transforming Customer Lifetime Value with Personalized Marketing & Loyalty Programs 19:03

26 weeks yang lalu19:03

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Unlock the secrets to skyrocketing your e-commerce revenue as we promise to transform your approach to customer lifetime value (LTV). This episode is packed with insights on moving beyond generic newsletters to harness the full potential of post-purchase automation. Learn how to craft highly segmented and personalized communications using tools like Klaviyo and HubSpot, and explore the art of strategic remarketing. We reveal how to smartly exclude recent buyers from your usual lists and instead tempt them with irresistible cross-sell and up-sell offers that affirm their purchase decisions and ignite repeat business. We also explore how loyalty programs can be a game-changer for businesses with diverse SKUs, especially those dealing with replenishable products. Discover the magic of tiered, points-based systems to foster customer loyalty, and see how pampering your top 1% to 5% of buyers with bespoke interactions and rewards can pay off. Inspired by a local energy drink supplier, we demonstrate how proactive customer service and laser-focused communication can elevate satisfaction and loyalty. Whether through personalized marketing, strategic remarketing, or targeted engagement, this episode equips you with the strategies needed to elevate your e-commerce success. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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E-Commerce Mastery: Boosting Conversion Rates with Social Proof and AI Chatbots 11:42

27 weeks yang lalu11:42

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Unlock the secrets to skyrocketing your e-commerce conversion rates and transform your online store into a sales powerhouse. Ever wondered how big brands leverage social proof to earn your trust? We're here to spill the beans on some trailblazing strategies that go beyond the typical tips, focusing on user-generated content and behavior-based trigger messaging. Discover how showcasing real customer videos can work wonders on your landing pages, and learn about advanced tactics like exit-intent offers and AI-driven chatbots that gently nudge your customers to hit that 'buy' button. We'll share practical examples and discuss platforms like Gorgias that integrate seamlessly with Shopify, offering context-aware assistance to enhance the user experience and increase those conversion rates. But that's not all — we delve into maximizing your e-commerce performance metrics, including driving quality traffic and boosting average order value. By optimizing these critical areas, we aim to provide you with a comprehensive strategy to significantly elevate your business's performance. And as if that wasn't enough, we're teasing a sneak peek into our upcoming episode, where we'll tackle enhancing customer lifetime value and fostering repeat engagement. So, get ready to arm yourself with actionable insights that will propel your e-commerce success story to new heights. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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Brand News: Online Adverting Increases by 9.7% in Australia 3:48

28 weeks yang lalu3:48

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Unlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, TikTok, and LinkedIn is now a must-have element for brands aiming to capture attention and engagement. We'll also unravel how the evolving dynamics of search advertising, despite higher costs, continue to draw significant investment. Join us as we dissect the PwC report's revelations and what they mean for your advertising budget. We delve into the impressive role connected TVs play in the video advertising boom and contemplate whether digital audio is the next frontier for untapped opportunities. With firsthand insights from our ad accounts and clients, we discuss why brands are reallocating resources to more interactive and measurable campaigns. Don't miss this chance to learn how to maximize your brand's outreach with innovative video and audio strategies. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Boost Your E-Commerce Profits: Unlocking New Revenue Streams with Strategic Bundling and AI-Driven Insights 15:02

28 weeks yang lalu15:02

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We promise you’ll walk away with strategies that can transform your business by boosting your average order value without depending on price changes. Explore the magic of free shipping as a powerful incentive for increasing purchase sizes, and learn how setting strategic thresholds can entice customers to spend more. Our discussion highlights AI-powered product recommendations, featuring a compelling case study from Dan Murphy that reveals how individualized shopping experiences can skyrocket revenues. Navigate the lucrative world of product bundling with us as we uncover how thoughtfully curated packages can simplify customer decisions and elevate your sales game. By crafting appealing bundles like themed collections for special occasions—with a nod to cross-category collaborations—you can meet diverse customer needs while enhancing AOV. Brian and I emphasize the importance of highlighting the value of these bundles, along with leveraging free shipping to further motivate buyers. Equip yourself with these actionable strategies to see marked improvements in your conversion rates and set the stage for e-commerce success. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: Black Friday Brand Boost - Transforming Shoppers into Loyal Customers 3:15

28 weeks yang lalu3:15

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Can brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents for e-commerce businesses. By crafting compelling offers and strategic messaging, businesses can not only capture the attention of deal-hungry shoppers but also potentially transform them into devoted customers down the road. With actionable insights and fresh perspectives, we challenge you to rethink Black Friday as more than just a discount day, but as a strategic moment to build lasting customer relationships. As the holiday season approaches, we emphasize the importance of understanding consumer gifting habits. Did you know that 28% of shoppers plan to wrap up their holiday shopping by Cyber Monday? Tune in as we explore strategies to leverage this critical period, from tailoring offers with a gifting mindset to crafting ad messages that resonate with early holiday shoppers. Whether you're lagging in your Black Friday preparations or seeking that competitive edge, our episode promises to equip you with the tools and strategies needed to outshine the competition and maximize your sales potential. Join us for this enlightening discussion, and don't forget to check out our linked episode for even more Black Friday strategies. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search Landscape 4:45

29 weeks yang lalu4:45

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Discover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, offering insights into how SearchGPT plans to deliver streamlined, clutter-free answers while still driving traffic to the original sources. We'll discuss why balancing instant answers with encouraging users to dive deeper into content is crucial for this new search technology. Join us as we unravel the potential challenges and opportunities awaiting OpenAI in the quest for harmonious relationships with content publishers. How will incentivizing content sharing and ensuring proper traffic flow to original creators change the game? As we analyze the implications on user interaction and the dynamics of search engines, we'll speculate on whether SearchGPT can maintain the delicate equilibrium between providing quick answers and fostering curiosity. Prepare to be captivated by a conversation full of insights, predictions, and perhaps a glimpse into the future of online search. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Unlocking E-Commerce Gold: Proven Strategies to Drive Quality Traffic and Maximize Profits 19:32

30 weeks yang lalu19:32

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Unlock the secrets to e-commerce success as we, Brian Hastings and James Walker, bring you the ultimate guide to driving quality traffic to your website. What if you could transform your online store into a thriving marketplace? Our latest episode of Digital Horizons promises to equip you with actionable insights and proven strategies to capture and convert valuable market share. Explore the dual power of Google’s organic and paid search strategies, and learn how to make your site more relevant through effective SEO techniques. Whether it's on-site optimization or link building, discover how to shine during peak sales periods by leveraging Google's Merchant Center for organic traffic. As we shift gears, we tackle the art of maximizing your marketing budget across Google and Meta platforms. Feed Google's automated bidding strategies with rich conversion data and overcome lead generation hurdles, while wielding Meta as a powerful tool for brand and demand generation. Learn the nuances of broad audience targeting and creative ad strategies, including the impactful video and carousel ads, to boost engagement and conversion rates. To top it all off, we reveal tactics to increase your Average Order Value, ensuring that each visitor translates into higher revenue. Join us for a session packed with insights that promise to revolutionize your e-commerce approach and elevate your business to new heights. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: Adidas' AI-Driven Ad & The Future of Creative Advertising 5:04

30 weeks yang lalu5:04

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Can AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mimics a captivating music video with its dynamic scenes and movement, is reshaping expectations in the advertising world. We'll dissect the fascinating blend of artistry and technology, spotlighting the impressive tools like Runway ML, Midjourney, Adobe Creative Suite, and Topaz that played a pivotal role in crafting this standout campaign. Join us as we uncover whether AI's integration into creative processes indicates a seismic shift in the industry's landscape. Could the rise of AI agencies signal the dawn of a new era in digital marketing? We embark on a thought-provoking discussion about the evolving skill sets demanded by the industry, as AI becomes increasingly integral to creative endeavors. Listen as we weigh the potential of AI to revolutionize advertising, and the crucial role of experts who can deftly navigate these powerful tools. From cost savings to unprecedented creativity, this episode offers a compelling glimpse into the future of advertising, exploring whether mastery of AI might soon overshadow traditional creative prowess. This is an essential conversation for anyone keen on the thrilling intersection of creativity and technology. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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The 4 Lever For Explosive Ecommerce Success 13:26

31 weeks yang lalu13:26

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Unlock the secrets to skyrocketing your e-commerce success with our latest episode of Digital Horizons. Ever wondered how small changes can lead to big profits? We promise you'll discover how mastering conversion rates, traffic, average order value, and lifetime customer value can transform your online store, whether you're just starting with modest sales or managing a booming business. We dive deep into the art of optimizing your marketing budget by focusing on quality over quantity in traffic, revealing how these four critical levers work in harmony to drive substantial growth for your e-commerce journey. But that's not all! Get ready to revolutionize your sales strategy with innovative techniques that enhance your revenue stream without sacrificing the customer experience. From compelling order and sales packaging to the clever use of postcard automation, we provide actionable insights to encourage customers to spend more. Embrace last-chance offers and exclusive discounts to boost your average order value while strengthening your brand. This episode is your guide to achieving a robust, sustainable growth trajectory through smarter, more efficient sales strategies. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: YouTube's TV Triumph & Meta's New AI Video Tools 11:55

32 weeks yang lalu11:55

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What if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipsed Netflix and Disney Plus in watch time on TV screens. We unravel the exciting shift in advertising opportunities brought about by YouTube's expansion, especially through the popularity of YouTube Shorts now being enjoyed on larger screens. Discover how the platform's evolution, including the extension of Shorts to three minutes, is creating new avenues for content creators and advertisers alike. But that's not all—get ready to unlock the secrets of maximizing engagement with video content across TikTok, Facebook, and Instagram. As TikTok gears up to launch an affiliate commission program and a store in Australia, we explore its strategy to encourage longer-form content, even amid a less lucrative payment model compared to YouTube. Meanwhile, Meta's innovative AI tools are set to revolutionize video content creation, turning static images into captivating videos that truly perform. Whether you're a creator looking to captivate audiences or an advertiser seeking to boost conversion rates, this episode is packed with actionable insights and forward-thinking strategies to keep you ahead in the fast-paced digital landscape. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Marketing Grad to Agency Owner: How to Guide 32:04

32 weeks yang lalu32:04

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Ever wondered how a humble university student job at a restaurant could shape a path to becoming a managing director at a top digital marketing agency? Discover Brian's journey from his formative years at Queensland University of Technology to navigating the complexities of the digital marketing world. You'll gain insights into his early experiences in advertising sales at News Corp's Courier Mail and how these roles, often overlooked, equipped him with the foundational skills for a thriving career. Brian shares his wisdom on the critical importance of leveraging every opportunity, even those that seem mundane, to build a successful career in business and marketing. Explore the transition from traditional marketing to the digital arena as Brian recounts his move from managing website projects to crafting digital strategies and leading significant accounts at Latitude Digital Marketing in London. From battling imposter syndrome to embracing leadership and strategic thinking, Brian provides an authentic look at the evolution from a digital director to a managing director. He emphasizes the art of trusting your team and relinquishing control to focus on broader business goals. If you’re looking to uncover the leadership insights that foster not just business success but personal growth, Brian’s story promises to inspire and guide you on your professional journey. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Brand News: Avoiding Short-Termism in Modern Marketing Strategies 10:35

33 weeks yang lalu10:35

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Struggling to strike the perfect balance between brand-building and performance marketing? Uncover the nuanced challenges that modern marketers face as they navigate shrinking budgets and an increasing demand for immediate results. In this episode, we take a closer look at why many CMOs and marketing teams are drawn into a cycle of short-termism, often at the expense of long-term brand equity. By sharing insights from a compelling AdNews article, we highlight the critical yet often overlooked consequences of sidelining brand-building activities in favor of bottom-of-funnel lead capture campaigns. Join us as we explore the evidence showing that a heavy reliance on performance marketing can erode baseline sales, pushing brands into a “sea of sameness” and diminishing their unique value propositions. We offer a roadmap for marketing professionals to communicate better with finance decision-makers, ensuring both brand and demand generation find their rightful place in media plans. Whether you're a seasoned CMO or an aspiring marketing strategist, this episode equips you with actionable strategies to maintain a balanced approach—essential for sustainable growth even in the toughest economic climates. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

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Maximize Your Black Friday Profits: Proven Strategies for Unmatched Sales Success 10:46

34 weeks yang lalu10:46

10:46

Ready to make this Black Friday your most profitable one yet? We promise you'll gain insider tips and proven strategies to skyrocket your sales. Join us, James and Brian, as we walk you through the essential steps to build engaged audiences early, the power of shifting budget allocations towards reach and video view campaigns starting in September, and the benefits of offering flexible payment options like Buy Now, Pay Later (BNPL) to build trust and smoothen checkouts. You'll learn how understanding your margins when offering discounts through BNPL can be a game-changer for optimizing your sales. Ever wondered how to create compelling offers that truly captivate your audience? We share actionable strategies for significant discounts, the effectiveness of micro-testing various discount formats, and the magic of aggressive, multi-touch email marketing campaigns. Discover the importance of planning content early by collaborating with content creators and influencers, ensuring you have top-notch promotional material ready to go. This episode is packed with insights and practical tips to help you maximize your Black Friday campaign's impact, turning your preparation into unprecedented success. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Brand News: How IKEA Turned Windows Into Viral Ads Overnight 5:57

34 weeks yang lalu5:57

5:57

Ever wondered how IKEA turns everyday windows into cutting-edge ad space? Join us as we uncover IKEA's latest brilliant campaign, where "sleep fluencers" transform their windows with IKEA's innovative blinds. These blinds don't just block light; they double as ads, creating a unique, low-cost marketing strategy that reaches beyond social media and into real neighborhoods. We'll discuss how this clever integration of paid campaigns can revolutionize home-based advertising and why it's a game-changer for IKEA. Shifting gears, we tackle a groundbreaking move by the Commonwealth Bank of Australia (CBA) towards replacing call center staff with AI, in partnership with tech giants Amazon and NVIDIA. With 2,400 jobs potentially on the line, we explore what this bold leap into AI-driven customer service means for the future of work. Is this the beginning of a new era where AI takes over customer support? Tune in to hear our thoughts on how CBA's pioneering steps could set a precedent for industries worldwide. To see how our experiment went with an AI Sales Reprentative went check out it on our YouTube Channel here The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
What's Holding You Back from a PERFECT Brand Strategy? 8:26

35 weeks yang lalu8:26

8:26

Is your brand still hitting the mark, or is it time for a reevaluation? Find out as hosts James Walker and Brian Hastings, with their combined 20+ years of marketing mastery, guide you through a self-audit of your brand's effectiveness. This episode of Digital Horizons tackles the essential questions every business owner should ask to ensure their brand resonates with current customer needs. You'll learn how to evaluate whether your brand's visual elements are modern and aligned with your business's growth and why a consistent and compelling brand message across all touchpoints is non-negotiable. Plus, discover the importance of maintaining a strong online presence to keep your digital campaigns in sync. Thinking about rebranding but unsure where to start? This episode dives deep into the strategic foundation required before rebranding. James and Brian emphasize the importance of a solid brand framework, which they call the bedrock of any successful rebrand. By collaborating with specialists for this foundational work, you can significantly improve both internal team alignment and external customer perception. Listen in for actionable insights and inspiration on how to elevate your brand to match your business's evolution and aspirations. Get ready to make more informed decisions about your branding and marketing efforts with expert advice from our seasoned hosts. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Brand News: Canva’s 300% Price Hike & Its New Game-Changing Features 6:13

36 weeks yang lalu6:13

6:13

What's the real cost of Canva’s 300% price hike? This week on Brand News, we break down the headline-grabbing increase and why it might not be as shocking as it seems. We'll show you how Canva, at just $10 a month per user, remains a budget-friendly choice compared to the expensive Adobe Creative Suite. Discover how Canva is catering to non-designers with essential tools that sidestep the complexities of advanced software, making it a unique offering in the design tool market. We also dive into Canva’s newest features: Visual Suite and Magic Studio. Visual Suite is Canva's ambitious leap into the document creation realm, positioning itself against Microsoft and Google Suites. Meanwhile, Magic Studio uses AI to automate and streamline design processes, promising huge time savings for users. From comparing costs to evaluating new functionalities, we offer our insights on why Canva’s enhanced offerings still present a compelling value proposition, despite the price hike. Tune in for our thoughts on the communication strategy Canva used to inform users about the price change and why it might have ruffled some feathers. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Why DIY Advertising Could Be Holding Your Business Back 9:30

36 weeks yang lalu9:30

9:30

What’s the real cost of doing your own advertising? Get ready to discover why self-managed campaigns might be the anchor dragging down your business growth. Brian and James, with over two decades in the marketing industry, share why DIY advertising often leads to missed opportunities and inconsistent results. By not engaging experts, you could be sacrificing potential sales and new clients that far outweigh the savings on agency fees. Join us as we break down the top five reasons why your time is better spent on core business activities rather than trying to navigate the complexities of ad campaigns. From the pitfalls of inconsistent campaign management to the opportunity costs of not leveraging professional expertise, this episode is packed with insights on how to achieve sustained growth. Learn why focusing on your strengths and outsourcing your marketing efforts can be a game-changer for your business. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

Digital Horizons

1
Brand News: ChatGPT-5 Is Going To Be Huge 4:54

37 weeks yang lalu4:54

4:54

What if you could have an AI assistant that not only understands and interacts like a human but also anticipates your needs and seamlessly integrates into every aspect of your life? Get ready to explore the future as we dive into the anticipated release of ChatGPT-5 from OpenAI. Join Brian and James as they share their daily experiences with GPT-4, highlighting its impressive capabilities and discussing the exciting advancements coming with GPT-5. This new version promises breakthroughs in natural language processing, enhanced multimodal capabilities, and unprecedented levels of personalization. With potential backing from tech giants like Apple and NVIDIA, ChatGPT-5 is set to redefine our interaction with technology. In this episode of Brand News, we delve into how ChatGPT-5 could revolutionize data analysis and automation, from creating complex formulas in spreadsheets to connecting AI across various platforms for automated solutions. Brian and James speculate on the limitless possibilities, debating how this advanced AI might surpass its predecessor in ways we can only begin to imagine. Whether you're an AI enthusiast or just curious about the future of technology, this discussion will provide keen insights into how ChatGPT-5 could change the way we live and work. Tune in for an in-depth look at what the future holds for AI and why this upcoming release is worth every bit of the hype. The Digital Horizons Podcast is hosted by: James Walker - Managing Director WHD Brian Hastings - Managing Director Nous…

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