REPRESENTED With Annie Gichuru podcast

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Insights Unlocked

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Build your Plan B: How content entrepreneurship can unlock freedom and meaning 43:52

10 hari yang lalu43:52

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43:52

Episode web page: https://bit.ly/46shU5A ----------------------- Episode summary: Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a successful business exit to founding The Tilt and launching Creator Economy Expo , Joe shares how content creation can unlock personal freedom and lasting impact. He discusses themes from his latest book, Burn the Playbook , and why now is the time for marketers and creators to lean into their unique edge—what he calls your “tilt.” What you’ll learn in this episode: Why marketers have all the skills needed to become entrepreneurs How to find and refine your “tilt” to stand out in a crowded digital space The difference between passion and monetizable expertise Why building an owned audience is more sustainable than relying on social platforms How to create meaningful work that aligns with your life goals—not just your job title Why Joe believes the best time to start is always right now Memorable quote: “Create before you consume. If you do that every day for 30 days, it will change your life.” — Joe Pulizzi Resources & Links: JoePulizzi.com ( https://www.joepulizzi.com/ ) Burn the Playbook ( https://www.joepulizzi.com/books/burn-the-playbook/ ) The Tilt newsletter (https://www.joepulizzi.com/signup/) [Creator Economy Expo (CEX)](https://www.creatoreconomyexpo.com) This Old Marketing podcast (https://www.thisoldmarketing.com/) Content Inc podcast Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast…

REPRESENTED with Annie Gichuru

Beranda serial•Feed

Welcome to REPRESENTED, the podcast.

This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.

I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.

Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.

85 episode

#Entrepreneur #Business #Marketing #Annie Gichuru

REPRESENTED with Annie Gichuru

updated 3 hari yang lalu

Beranda serial•Feed

Welcome to REPRESENTED, the podcast.

85 episode

#Entrepreneur #Business #Marketing #Annie Gichuru

Semua episode

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82. Embodying Inclusive Celebrancy at Life’s End ft. Johanna Parker 1:02:34

3 hari yang lalu1:02:34

1:02:34

What does it feel like to be held so well that you can simply be yourself? In this moving conversation, I sit with Johanna Parker, a coach, speaker, trainer and end-of-life celebrant whose work shows how inclusion can be lived inside one of the most tender moments we share...saying goodbye. Jo traces a path from youth outreach and crisis response on Melbourne’s streets to officiating ceremonies that honour culture, story and community. We talk about what it takes to design farewells that reflect who a person was, not what a template dictates. Jo shares her own reckoning with white supremacy, the conditioning we all carry and the lifelong work of unlearning systems of oppression, then shows how that inner work becomes practical choices in everyday interactions and decisions. You’ll hear why awareness is only the first step and how accountability, feedback and intentional design turn values into reality when it comes to inclusion. We unpack creating spacious learning and ritual that welcome different ways of processing and doing due diligence when choosing teachers, institutions and venues. Listen to learn about: How inclusive celebrancy can honour culture and community participation at end of life. Practical ways to translate values into ceremony design and logistics. Inclusion translated into actions you can take today. A generous truth for white listeners about starting points and responsibility Why mentors and mirrors matter when you cannot see your own unconscious patterns. Tender, practical and deeply human. This episode opens a new door on how inclusion can shape the way we say goodbye. LINKS: Website Instagram LinkedIn I'd love to invite you to dive deeper into racial inclusion work by joining the waitlist for my 10 week online program REPRESENTED . Check out all the details and join https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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81. Purpose, Calling and the Work of Love Ft. Fideliz Cruz 43:26

10 hari yang lalu43:26

43:26

What if true service shaped every part of your business, from sales to how you treat clients? In this episode, I’m joined by award-winning life and business coach Fideliz Cruz, founder of Kingdom Women Entrepreneurs and author of Your Divine Assignment . We talk about prophetic mentorship, partnering with the Holy Spirit in decision-making and why love is the clearest measure of our work. Here’s what we cover: What a prophetic mentor does in practice and how prayerful strategy guides real business choices. Finding purpose through your pain point and turning it into service. Kingdom identity, courage and what to do when imposter complex shows up. Why ministry and marketplace are not separate and how worship becomes a lifestyle. Community as a catalyst for growth and the story behind the Australian Christian Business Awards. If you’ve been searching for clarity on calling or you want your business to reflect your faith with integrity, this conversation will encourage you to step forward with purpose. Tune in and be strengthened. LINKS: Website: fidelizcruz.com Instagram: @coach_fideliz_cruz LinkedIn: Fideliz Cruz Kingdom Women Entrepreneurs: kingdomwomenentrepreneurs.com / @kingdom_women_entrepreneurs Australian Christian Business Awards: https://australianchristianbusinessawards.com/ I'd love to invite you to dive deeper into racial inclusion work by joining the waitlist for my 10 week online program REPRESENTED . Check out all the details and join https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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80. Is Inclusion Slipping Through the Cracks? A Guided Reflection for Heart-Led Entrepreneurs 22:31

17 hari yang lalu22:31

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In this special guided reflection, I invite you to slow down, breathe and ask yourself the kinds of questions that reveal where your inclusion practices are strong and where they may need more attention. We’ll explore: How AI is shaping the way we show up in business What Nilofer Merchant’s words invite us to consider about adapting to change and what we may become in the process Five gentle reflection questions to help you see your business through the eyes of those who may feel excluded This is a chance to pause, reconnect with your values and notice where awareness needs to move into action. LINKS Get the complete 3-day AI Bias Aware Experience Recordings: https://anniegichuru.com/experience/ I'd love to invite you to dive deeper into racial inclusion work by joining me for round 12 of my 10 week online program REPRESENTED . Check out all the details and join https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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79. 3 Lessons From the AI Bias Aware Experience 11:28

24 hari yang lalu11:28

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AI tools are everywhere in our businesses now, helping us write copy, create images and design programs. But what happens when the technology we rely on carries hidden biases that exclude the very people we want to serve? In this episode, I'm breaking down the key insights from my recent AI Bias Aware 3-Day Experience, revealing: Why assuming you're "inclusive enough" might be holding you back Three specific places where exclusion sneaks into coaching businesses How to move beyond awareness into meaningful change If you've been wondering whether your business truly welcomes everyone (who's your ideal client) or if your AI tools might be reinforcing harmful patterns, this episode will open your eyes to what's really happening behind the scenes. LINKS Get the complete 3-day AI Bias Aware Experience Recordings: https://anniegichuru.com/experience/ I'd love to invite you to dive deeper into racial inclusion work by joining me for round 12 of my 10 week online program REPRESENTED . Check out all the details and join https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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78. The Evolution of Coaching & the Rise of AI Ft. Julie Parker 59:14

4 weeks yang lalu59:14

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The coaching industry is at a crossroads. With AI attracting many especially the vulnerable to replace human connection and bias showing up in new, digital forms, how do we stay grounded in what makes us fundamentally human? Today's guest, Julie Parker, has been watching these shifts unfold for over two decades. As the founder of The Beautiful You Coaching Academy, she's trained thousands of coaches worldwide while navigating her own profound awakening about racism, privilege and the responsibility that comes with influence. From a childhood in rural Australia to confronting uncomfortable truths about diversity in her own industry, Julie's story is both deeply personal and urgently relevant. As a racial equity coach, I believe that racism is a beast that evolves, one that shape-shifts and adapts to each era we live in. And I see AI bias as its latest form, "the new era of racism." Today Julie and I explore this connection, why being human-centric coaches has never been more critical, and what it really means to stay with the messy, uncertain spaces that only humans can navigate. You’ll hear: How Julie’s journey from rural Australia to industry leadership shaped her lens on privilege, responsibility and repair. Why bias now hides in digital tools, and what that means for everyday coaching choices. Practical ways to stay human first while using AI without outsourcing your judgement or care. LINKS Julie Parker https://www.beautifulyoucoachingacademy.com/ https://www.instagram.com/bycacademy/ https://juliesuzanneparker.com/ https://www.instagram.com/julesyparker/ Julie's DEI Journey Join the 3-Day Experience: AI Bias Aware Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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77. The New Face of Bias in Online Business 20:42

5 weeks yang lalu20:42

20:42

AI is becoming part of our everyday lives, from the way we market, to who sees our ads, to how we create content. But here’s the thing most online business owners don’t realise: AI is not neutral. It carries the same biases that have long excluded people of colour and marginalised communities. In this episode of REPRESENTED, I’m pulling back the curtain on the new face of bias in online business: AI bias. I share: 🎙 A personal story that reveals why “being a good, inclusive person” isn’t enough in the age of AI. 🎙 How autopilot use of AI tools can create bigger gaps of exclusion in our businesses. 🎙 Real-world examples of bias already shaping AI outputs, from advertising to hiring to image generation. 🎙 Why awareness is the first step to exposing AI bias. If you’ve been using AI tools but haven’t stopped to consider the biases baked into them, I’d love to invite you to join me for my free 3-Day Experience AI Bias Aware where I’ll support you on how to spot hidden exclusions in your online coaching business. LINKS: Download the AI Bias Guide Join the 3-Day Experience: AI Bias Aware Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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76. This Is What Impactful Inclusion Looks Like Featuring Dallas Travers 1:04:50

6 weeks yang lalu1:04:50

1:04:50

There comes a point in every coaching journey when we have to ask ourselves whether we’re truly living out the values we say we hold. For many coaches, that moment comes when they realise inclusion is not a box to tick, but a practice that requires courage, repair, and consistency. I’m joined by Dallas Travers, the founder of the Client Centred Sales System and a coach who has built her business on values of integrity, sustainability and inclusion. She helps values-driven business owners build sustainable businesses rooted in integrity and impact. Dallas opens up about her own journey, from fearing she might be performative, to building practices that model inclusion for her clients, her team and even her daughter. Here’s some of what we explore: 🎙 Why efficiency can undermine inclusion and what to do instead 🎙 How repair as a coaching skill is paramount and is at the heart of safer coaching spaces 🎙 Why scholarship programs can be harmful and even potentially racist 🎙 The importance of feedback loops and accountability in business 🎙 And the unexpected currencies beyond money that truly define success This is a conversation about slowing down, choosing impact over image, and staying in the work even when the pendulum of public attention swings away. If you’ve ever worried about being performative, struggled to know what inclusive action looks like, or wondered how to keep going when the industry shifts, this is the episode you’ll want to set time aside for. LINKS: Dallas Travers Website Dallas Travers Instagram I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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75. The Village Values That Will Humanise Your Coaching Business 35:16

7 weeks yang lalu35:16

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There’s a place where mornings begin with the sound of roosters, where visitors are always welcomed with food and where neighbours stop by just to say hello...unannounced. That place is my village in Kenya and my time there taught me something powerful about how we run our businesses as coaches. In this episode, I’ll be sharing the African values I grew up with and how they can transform the way we coach, build trust and serve from a place of genuine care. Plus, you’ll hear practical ways to bring more humanity into your business so your clients and your wider community feel truly seen and valued. If you’ve been looking for a way to humanise your coaching business at a time when trust is at an all time low in the coaching industry, this is the conversation you didn’t know you needed. Go ahead, tune in. LINKS: Listen to last week's episode Power In The Pause which builds beautifully into this episode. I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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74. Power In The Pause 23:25

8 weeks yang lalu23:25

23:25

What happens when you pause, not to come back stronger, but to become more aware of what you’ve left unattended? In this solo episode of REPRESENTED, I’m reflecting on what it means to truly rest — not just physically, but spiritually, emotionally, and creatively. Off the back of my solo trip to Kenya, I’ve been thinking a lot about what happens when we step away from the go-go-go pace of life and begin to notice what’s been dormant in us. This episode isn’t about productivity hacks or bounce-back culture. It’s about rest as resistance. Rest as renewal. And rest as a necessary part of doing this work of racial equity and inclusion. I share how pausing has shifted my perspective, allowed me to tend to the parts of me I’ve neglected, and reminded me that I can only hold space for others when I’m well held myself. If you’re in a season of busyness, burnout, or even questioning — this one is for you. LINKS: Listen to last week's episode Family Matters which has resonated with a number of listeners. I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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73. Family Matters 35:44

9 weeks yang lalu35:44

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What would you give to go back... just for a moment... to the home you grew up in? To be wrapped in your father’s arms, to laugh in your mother’s kitchen, to sit in the stillness of a place that once shaped most of who you are? In this week’s episode of the REPRESENTED podcast, I’m sharing something deeply personal with you. For the first time in 16 years, I returned home to Kenya—alone. No husband. No kids. Just me and the people who made me. This was more than just a trip. It was a heart recalibration. I’m sharing some of the unexpected lessons from my time in Kenya, not only to offer a window into the cultural differences I experienced, but also as an invitation for you to reflect on your own family matters and the precious gem that is time. In this episode, I share: Why presence will always matter more than presents The sacredness of doing absolutely nothing except being with those you love And the unexpected ways family time reminded me of who I really am If you’ve ever longed to reconnect with your roots, your people, or your sense of self, this one is for you. It’s a love letter to home, to time, and to the ones who knew you before you became who you are today. Let’s begin. LINKS: Watch my message on Intimacy with The Lord I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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Podcast Break 2025 3:12

14 weeks yang lalu3:12

3:12

Taking a short podcast break during Australian school holidays and will be back with you from 4th August. This is an opportunity for you to re-listen to some of your favourite past episodes or take the time to watch the guest interviews on YouTube . If this podcast has been of value to you and supported your understanding of anti-racism work, I'd love you to leave a rating and review so we can reach more people who this podcast might be the only way they deep their toe into this work. Leave a rating & review. LINKS EOFY Special 50% off I'd love to invite you to join me for the next round of my 10 week online program REPRESENTED supporting you to build a life and business that is racially inclusive. Check out all the details and sign up before the EOFY special runs out 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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72. Why Learning to Hold Safer Spaces is Still Your Most Important Skill 22:27

15 weeks yang lalu22:27

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In the world of online business, we're often told to focus on niche, funnels, and content. And whilst those areas of your business are important, your ability to hold safer space is the real difference-maker. In this solo episode, I’m sharing why learning to hold safer space is the most important skill you can develop as a coach, creative or course creator. It’s about building trust, showing cultural sensitivity and becoming a leader who sees and honours the full humanity of your clients. I talk about: 🎙 What it actually means to hold safer space 🎙 How power dynamics, race and cultural identity shape coaching relationships 🎙 The ways harm can occur, even with the best intentions 🎙 Why REPRESENTED teaches this skill deeply, especially in today’s climate This episode is a reminder that safer space isn’t something we promise, it’s something we practise, moment by moment, client by client, because inclusion isn’t something you say, it’s something your clients feel. And it begins with how you hold them. EOFY Special 50% off I'd love to invite you to join me for the next round of my 10 week online program REPRESENTED supporting you to build a life and business that is racially inclusive. Check out all the details and sign up before the EOFY special runs out 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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71. This Work Was Never Supposed to Be About Buzz 15:14

16 weeks yang lalu15:14

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Inclusion work may no longer be trending but that doesn’t mean it’s no longer necessary. In this solo episode, I’m speaking directly to the online business owners who felt the urgency, who cared deeply, but who’ve gone quiet. Whether it was burnout, uncertainty, or simply life moving on, I see you. This episode is a reminder that racial equity work was never meant to be a moment. It’s a movement. And when the pendulum swings back and it will the people who stayed in the work will be the ones we look to for leadership. If you’ve been feeling disconnected or unsure of how to re-engage, this is your invitation back in. EOFY Special 50% off I'd love to invite you to join me for the next round of my 10 week online program REPRESENTED supporting you to build a life and business that is racially inclusive. Check out all the details and sign up before the EOFY special runs out 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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70. You Cannot Automate Inclusion 13:37

17 weeks yang lalu13:37

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AI is here. It’s quick, efficient, and already shaping the way we do business from the words we use to the clients we attract. But what happens when we let AI do the heavy lifting and we stop checking if our values are still at the centre? In this solo episode, I’m unpacking the quiet dangers of relying too heavily on AI without doing the deeper work of inclusion. From bias baked into your copy to sounding like every other coach in a saturated market, we’re naming the risks and what to do instead. REPRESENTED is now 50% off until 30 June, and this episode will show you why now is the time to recommit to building a business that centres equity, not convenience. LINKS: EOFY Special I'd love to invite you to join me for the next round of my 10 week online program REPRESENTED supporting you to build a life and business that is racially inclusive. Check out all the details and sign up before the EOFY special runs out 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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69. The Power of Naming, Claiming & Creating Wealth on Our Terms Ft. Fabrice Omankoy 47:03

18 weeks yang lalu47:03

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What happens when financial literacy becomes more than just a skill but a vehicle for healing, empowerment, and transformation? In today’s episode of the REPRESENTED Podcast, I’m in conversation with Fabrice Omankoy, founder of Black Wealth Connect, a bold and brilliant platform shifting the way we talk about money, ownership, and community within the Black diaspora. Fabrice’s journey is anything but typical. From growing up in a small Australian town to playing pro soccer and eventually finding his purpose in finance, he shares how discipline, curiosity, and the audacity to name things as they are led to the creation of a platform that's educating and elevating a generation. We speak about: Growing up with limited access to financial literacy and the ripple effects of generational money trauma Why Fabrice boldly chose to centre “Black” in Black Wealth Connect and what that name really means The trust deficit in Black communities, how it’s formed, and what we can do to change it The discipline and excellence required to build credibility, especially when serving your own Why fear isn’t the enemy, but a compass and how to act even when it’s present. This is one of those episodes that will leave you thinking deeply about how we build wealth not just in dollars, but in trust, mindset, and community. Hit play and join us for this rich, expansive, and necessary conversation. LINKS Fabrice Omankoy Instagram: https://www.instagram.com/blkwealthconnect/, https://www.instagram.com/fabriceomankoy Website: https://blkwealthconnect.com/ YouTube: https://www.youtube.com/@blkwealthconnect 2025 Black Wealth Connect Summit: https://www.eventbrite.com.au/e/black-wealth-connect-summit-2025-tickets-1222431257799?aff=oddtdtcreator EOFY Special I'd love to invite you to join me for the next round of my 10 week online program REPRESENTED supporting you to build a life and business that is racially inclusive. Check out all the details and sign up before the EOFY special runs out 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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68. Mental Health & Multicultural Care Featuring Pearl Proud 1:04:34

19 weeks yang lalu1:04:34

1:04:34

What does it mean to belong when no one around you looks like you? How do you hold on to your identity while building a new life on unfamiliar land? In today’s episode of the REPRESENTED Podcast, I’m in conversation with my dear friend Pearl Proud—a psychologist, executive consultant, and founder of Pearl Proud Consulting Group. Pearl has lived in Australia for nearly 40 years after migrating from apartheid South Africa, and in this powerful episode, she shares how love, boundaries, and a deep sense of purpose shaped her life and leadership. Here’s what you’ll take away from this deeply moving conversation: What it was like being one of the only African women in Perth in the late 1980s How Pearl transitioned from a trailblazing banking career to psychology and inclusivity consulting Why she believes being raised with love is the most powerful gift and how that’s shaped her work with clients The importance of boundary-setting, especially for Black women in predominantly white spaces What therapists and professionals need to understand when working with people of colour Why trauma shows up differently in migrant communities and what we can do about it. Pearl is one of the most grounded, wise, and generous people I know. Whether you’re a therapist, an educator, or someone navigating a cross-cultural life, you’ll find so much richness in what she shares. You’ll definitely want to take notes for this one. LINKS Pearl Proud LinkedIn - https://au.linkedin.com/in/pearl-proud-maicd-70883944 Email - proud@westnet.com.au I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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67. How to Talk About Race in the Workplace Featuring Khayshie Tilak Ramesh 1:12:20

20 weeks yang lalu1:12:20

1:12:20

Did you know that conversations around race are the most avoided topic in workplace DEI efforts? Despite corporate commitments to diversity and inclusion, real conversations about race often get pushed aside, left simmering under the surface, unaddressed and unresolved. In this episode of Represented Podcast , I sit down with Khayshie Tilak Ramesh, an award winning leader committed to making the invisible visible. With her background in legal spaces, conflict resolution, and community advocacy, Khayshie shares the truth about why these conversations are so hard and why they’re absolutely necessary. We discuss: Why race conversations are still taboo in corporate spaces and how to change that. The real difference between activism and advocacy. How to create safer spaces for authentic dialogue in the workplace. Practical steps for leaders who want to do more than just tick boxes. If you’ve ever struggled to address race at work or wondered how to facilitate real, transformative conversations, this episode is a must-listen. LINKS Khayshie Tilak Ramesh LinkedIn - https://www.linkedin.com/in/khayshie/ Website - www.khayshie.com I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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66. Truth-Telling and Preserving African Heritage Featuring Valerie Keter 1:20:25

21 weeks yang lalu1:20:25

1:20:25

Did you know that less than 2% of the world's documented history is dedicated to African stories? Despite being the cradle of humanity, much of Africa's rich history remains untold or worse, misrepresented. In this episode of the Represented Podcast, I sit down with Valerie Keter , a Kenyan historian and filmmaker committed to truth-telling and preserving African heritage. Valerie’s work brings to light the stories that colonial narratives tried to erase, showcasing African architecture, the significance of traditional hairstyles, and the lasting impact of colonisation that still shapes our societies today. We dig into the questions that deserve answers: Why are African landmarks still carrying colonial names decades after independence? How did colonialism disrupt traditional African knowledge systems and cultural practices? And what can we do now to reclaim, protect, and honour our African heritage for future generations? For online business owners committed to their own journey of racial awareness and equity , this episode offers a window into the hidden histories that shape the world we live in today. Understanding the full context of colonial legacies is key to building truly inclusive spaces because you can’t challenge what you don’t know. Valerie's storytelling is vivid and deeply rooted in truth. This conversation is an invitation to reconnect with the stories we've been told to forget, and to protect them for those who come after us. LINKS: Valerie Keter TikTok: https://www.tiktok.com/@valerieketer Instagram - https://www.instagram.com/valerie_keter/ Website - https://filmset.africa/ I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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65. Faith, Identity & The Pressure to Perform 15:43

22 weeks yang lalu15:43

15:43

Can faith and performance exist in the same breath? As we build on from the past two episodes in this heart to heart to women of colour, I’m reflecting on how my Christian faith, the very thing that’s sustained me for over 20 years in Australia, also got tangled up in performance culture. I share how I misunderstood humility as playing small, how colonial Christianity made whiteness the standard of purity, and how so many women of colour have taken on the silent burden of being the “good Christian woman” by self-sacrificing, people pleasing, and endlessly giving. We explore: 🎙 The pressure to perform in faith and identity 🎙 Misunderstood teachings that keep women of colour shrinking 🎙 Why obedience isn’t silence and humility isn’t invisibility 🎙 What it means to walk in relationship with God, not performance Plus, a very special invitation if this episode resonates with you to join the waitlist for a Christian-based community I’m dreaming up 👉🏾 https://anniegichuru.com/refresh/ This episode is for you if you’ve ever wrestled with your identity in faith spaces, felt like you had to hide parts of yourself to be accepted, or just need a reminder that God delights in all of who you are. LINKS: I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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64. Is It Safe To Slow Down? 22:53

23 weeks yang lalu22:53

22:53

If you’ve ever found yourself resting but still feeling guilty, or needing to do something even in your quiet moments, this episode is for you. In Is It Safe to Slow Down? I’m speaking directly to the women of colour who’ve spent their lives performing, striving, and adapting because survival demanded it. But now? You’re wondering if there's a softer way to live. And you're not alone. In this episode, I share: 🎙 How generational trauma shows up in our relationship to rest 🎙 Why rest can feel unsafe, even when we long for it 🎙 The small, everyday ways I’ve started finding nourishment on my road to rest 🎙 What it means to hold space for both survival and joy This will leave you asking: What do I need to feel safe, soft, and seen—in my own life? LINKS: The body keeps the score by Bessel Van Der Kolk Post Traumatic Slave Syndrome by Dr. Joy DeGruy When African Parents See Their Children Resting I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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63. The Performance of Being Enough 25:51

24 weeks yang lalu25:51

25:51

What if your need to constantly prove yourself… wasn’t just about ambition? What if it came from years of being told, directly or silently, that who you are isn’t quite right? In this tender and personal episode, I’m speaking directly to women of colour. To the ones who’ve softened their accent, hidden their cultural identity, overachieved, and overworked… just to be seen as “enough.” I share my story of leaving Kenya, adapting to life in Australia, and the silent performance I took on from changing how I spoke, dressed, and worked, to tying my worth to degrees, promotions, and productivity. Together, we explore: 🎙 How colonial influence shows up in our everyday choices 🎙 The cost of constantly trying to fit in or prove ourselves 🎙 What healing can look like when we begin to honour who we are, as we are This episode is for every woman of colour who's ever been told...without words...that she has to shrink to succeed. You don’t. LINKS: I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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62. Doing Business Without Replicating Colonial Thinking 22:28

25 weeks yang lalu22:28

22:28

In this follow-up to last week’s deep dive into the roots of colonialism, I’m shifting the focus to what it actually looks like to decolonise your business in practice, especially if you’re a solopreneur or coach. We’re going beyond the surface to talk about: 🎙 Why your assumptions about your "ideal client" might be rooted in bias 🎙 How colonial mindsets sneak into your messaging, lead magnets, and business relationships 🎙 The influence of AI bias on your marketing and how inclusive language alone isn’t enough 🎙 Why bro marketing and hustle culture are part of a colonial hangover many of us are still unpacking 🎙 What it really means to decolonise your business as a lifelong practice Whether this is the first time you’re thinking about these ideas, or you’ve been doing the work for a while, this conversation will give you powerful reflection points and direction for what comes next. LINKS: I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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61. What Does Colonialism Have To Do With The Coaching Industry? 21:20

26 weeks yang lalu21:20

21:20

Have you ever wondered what colonialism has to do with your coaching business today? In this eye-opening episode, we’re taking a step back to explore the roots of colonialism, beginning with the pivotal Berlin Conference of 1884-1885. If you've been inspired by recent episodes featuring my students courageously navigating racial equity, today's deep dive is essential listening. We're unpacking how historical events like the colonisation of Ceuta by Portugal set the stage for global exploitation, economic inequalities, and systemic racism we still see today. You’ll learn: 🎙 What colonialism truly means and why it matters deeply for online business owners. 🎙 How the Berlin Conference dramatically shaped Africa's history and influenced colonial practices around the world. 🎙 Tangible ways colonial mindsets subtly infiltrate the coaching industry through capitalism-driven narratives, patriarchal leadership structures, and exclusive pricing models. This conversation is about recognising these influences in our present-day businesses so we can consciously move towards genuine equity and inclusion. LINKS I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the live round 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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60. Growing Up Under Apartheid & Unlearning Its Legacy Ft. Tania Carcenac 45:47

27 weeks yang lalu45:47

45:47

What happens when you realise the version of “equality” you grew up with was shaped by privilege? In this episode of REPRESENTED , I’m joined by Tania Carcenac, a life coach, women's circle facilitator and graduate of my REPRESENTED program, who grew up in apartheid-era South Africa. It’s a conversation about proximity, privilege, and what it takes to truly unlearn the messages we’ve absorbed about race, even when we think we’ve done the work and are therefore one of the "good ones." Tania shares what it was like growing up in a system built on segregation and injustice, and the moment she realised being surrounded by racial diversity didn’t mean she fully understood racism. We talk about: 🎙 The stark contrast between her childhood and those of her Black classmates 🎙 How REPRESENTED challenged her to see her privilege and take action 🎙 Why watching Trevor Noah's comedy hits differently now 🎙 The emotional journey of writing an inclusion statement 🎙 How this work is shaping her coaching practice today This conversation is tender and filled with insight, especially for anyone who’s ever wondered: “What difference can one person really make?” LINKS: Tania Carcenac Website Instagram Inclusion Statement I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the live round 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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59. “Is It OK to Use the Term Black?” A Candid Conversation About Race, Parenting & Coaching Ft. Sarah Townsend 1:04:33

28 weeks yang lalu1:04:33

1:04:33

This week’s episode is one of the most heartfelt and honest conversations I’ve had on the podcast. I’m joined by Sarah Townsend an activator, coach, facilitator and graduate of REPRESENTED who shares what it really looks like to move from silence and fear to meaningful action in the work of anti-racism. Sarah came into this work believing she was already “one of the good ones” conscious, inclusive, and kind. But as you’ll hear, what she uncovered about her own inaction, discomfort, and internalised beliefs completely shifted how she now shows up as a coach, a parent to 2 little children and a human. In this powerful conversation, we talk about: 🎙 Why being “a good person” isn’t enough and what Sarah realised about her silence. 🎙 How she shifted from fearing discomfort to asking hard questions, like: Is it okay to use the term Black? 🎙 The moment she saw racism not as individual acts, but as a system and how that changed everything. 🎙 How doing this work made her a more courageous coach and conscious parent. 🎙 What it means to write an inclusion statement from the heart, not just to tick a box. 🎙 Why waiting until you're “ready” only prolongs inaction and what Sarah would say to those sitting on the fence of doing this work. This is one of those episodes that will stay with you. If you’ve ever felt unsure of how to begin or what it means to truly show up for racial equity especially as a white coach, Sarah’s story is one you need to hear. LINKS: Sarah Townsend Website Instagram I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the live round 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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58. The Eras of Racism 29:16

29 weeks yang lalu29:16

29:16

Later this week on March 21st is not only my birthday, but also the International Day for the Elimination of Racial Discrimination. It's a day that calls on all of us to reckon with racism, because racism is not something in the past, it's alive and evolving today. In this episode, I take you on a journey through the Eras of Racism. From the Transatlantic Slave Trade right up to today’s world of AI bias . Here’s what you’ll take away from this episode: 🎙 What racism really is beyond individual prejudice, as a global system built to uphold power. 🎙 The motivation for racism and how it was constructed to justify slavery, colonisation, and exploitation. 🎙 Why March 21 matters, and the tragic event that led to this global day of reflection. 🎙 How racism has shapeshifted across history from overt violence to sophisticated systems, including the AI tools we use in business today. 🎙 And most importantly what role we can play as online business owners to stop perpetuating racism and take meaningful action. This episode is about understanding the history that brought us here and asking: What are you going to do differently? If you’ve ever wondered how to build an online business that doesn’t just talk about diversity but actively works to dismantle exclusion, this episode is for you. And if you're ready to take that next step, I’m also sharing more about REPRESENTED , my 10-week program that helps online business owners create businesses rooted in integrity, equity, and deep humanity because AI is reshaping the world, but whether it will be inclusive depends on us . Links Episode 52 with Marie Beecham Episode 54 with Christelle Mombo-Zigah Ruha Benjamin Book - Race After Technology Free Live Webinar on 19th March. Secure Your Spot 👉🏾 Creating an Inclusive AI Strategy For Your Business I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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57. Building a 6 Figure Micro Agency Ft. Eman Ismail 1:11:28

30 weeks yang lalu1:11:28

1:11:28

When was the last time you questioned whether the path you were on was truly yours? For Eman Ismail, that moment came when she found herself racing home from a corporate job, hoping her two-year-old son would still be awake. Night after night, she arrived to find him fast asleep on the couch, waiting for her. That moment of heartbreak became the catalyst for a radical shift: leaving behind traditional employment to build a business on her own terms. In this episode of Represented , Eman shares her journey from being a burnt-out communications officer to becoming a sought-after email strategist and founder of a thriving micro agency. We talk about the realities of entrepreneurship as a Black, Muslim woman in an industry that often lacks representation, the power of email in driving sales, and why AI will never replace human strategy. We also discuss: 🎙 The real reason she left her job and why failure wasn’t an option. 🎙 How motherhood shaped her approach to business and freedom. 🎙 The importance of representation in entrepreneurship (and how exclusion still operates in online spaces). 🎙 The biggest mistake she made in business and what it taught her about boundaries and ideal clients. 🎙 What online business owners get wrong about email strategy (and how to fix it). If you’ve ever felt trapped in a system that wasn’t built for you, struggled to see yourself represented in your industry, or wondered how to make your emails actually sell , this conversation is for you. LINKS: Eman Ismail Website Podcast Free Live Webinar on 19th March. Secure Your Spot 👉🏾 Creating an Inclusive AI Strategy For Your Business I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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56. International Women's Day As a Solopreneur: How to Make an Impact from Behind the Screen 32:52

31 weeks yang lalu32:52

32:52

It’s International Women’s Day on 8th March. The hashtags are trending. The corporate brunches are happening. The cupcakes have been ordered. But let’s be honest, does any of this actually change anything? As a solopreneur, I don’t have an office to walk into where HR is running an IWD event. I don’t get the morning tea, the networking panels, or the LinkedIn posts from my CEO. And if you’re anything like me, you might be wondering… "What does IWD even mean for someone like me? And if it is still relevant, how can I actually contribute in a way that matters?" That’s exactly what we’re discussing in today’s episode. We’re diving into: ✅ What IWD was originally created for and whether it still holds that same meaning. ✅ How patriarchy still shapes our experiences as women, even in online business. ✅ The real progress that has been made because yes, things have changed. ✅ And most importantly, how we, as solopreneurs can actually push the needle forward. And if you’re a parent or caregiver, I’m sharing a powerful activity you can do with your kids to help them understand the true impact of IWD and why it’s bigger than a single day. So whether you’re working behind a screen, running your business from a regional town, or navigating the challenges of being an entrepreneur this conversation is for you. Links: Free AI Bias Guide Free Live Webinar on 19th March. Secure Your Spot 👉🏾 Creating an Inclusive AI Strategy For Your Business I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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55. Marketing That Makes People Feel Seen Featuring Sonia Thompson 1:09:07

32 weeks yang lalu1:09:07

1:09:07

Does your business genuinely make people feel like they belong? Or are you unintentionally sending a message that certain people don’t? In this episode, I sit down with Sonia Thompson, an inclusive marketing strategist, Forbes contributor, and someone whose work has deeply influenced how I think about representation. Sonia’s approach to marketing isn’t about tokenism, it’s about creating spaces where people don’t just see themselves, but feel like they belong. We have an in depth conversation concerning the state of representation in marketing in 2025, what’s changed, what’s still missing, and how businesses can do better. Sonia shares insights from her latest research, revealing the most important types of representation for today’s consumers, from gender to age to body type. We explore how demographics like race, ethnicity and income influence purchasing decisions , and why businesses that invest in real representation, not just surface-level diversity build stronger, more loyal customer bases. We go on to talk about: 🎙 Why inclusive marketing isn’t just the future, it’s good marketing 🎙 The biggest myth about inclusion that keeps business owners stuck 🎙 How to intentionally decide who you want to feel seen in your business 🎙 The connection between representation, belonging, and customer loyalty 🎙 Why performative diversity efforts backfire and what to do instead This is a must-listen for business owners, coaches, and anyone who wants to build a truly inclusive brand. Hit play and take notes. This one’s a masterclass. LINKS: Sonia Thompson Website LinkedIn Free AI Bias Guide I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

REPRESENTED with Annie Gichuru

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54. Exposing Digital Colorism Featuring Christelle Mombo-Zigah 55:18

33 weeks yang lalu55:18

55:18

AI is shaping the world faster than we can keep up. But what happens when the technology meant to serve us erases us instead? My guest today, Christelle Mombo-Zigah , is exposing a critical issue: digital colorism: the biases in AI that distort, misrepresent, and sometimes completely erase people of colour in digital spaces. Born and raised in France to Congolese parents and now based in Silicon Valley, Christelle is a futurist and problem-solver who believes AI can be a force for good, but only if we address its biases head-on . She founded Digital Colorism , an impact audit that helps businesses identify and fix bias in AI-generated avatars and digital humans . Through her extensive research and 20+ interviews with AI users, responsible AI advocates, and data governance experts, Christelle uncovered six alarming areas of bias in AI-generated imagery : ✔️ Colorism – Skin tones altered or erased ✔️ Texturism – Natural hair types misrepresented ✔️ Featurism – Facial features distorted ✔️ Ageism – People misportrayed by age ✔️ Sizeism – Body shapes and sizes excluded ✔️ Accessibility – Barriers for marginalised communities In this conversation, we discuss: 🎙 The real-world consequences of AI reinforcing harmful biases 🎙 How digital colorism connects to historical prejudices , even within communities of colour 🎙 The systemic problems in AI development and what businesses need to do now 🎙 Christelle’s journey as a self-published children’s author and why diverse representation in storytelling matters just as much as in AI. If you’re an online business owner, coach, or just someone who uses AI in any capacity, this conversation is a must-listen. AI bias isn’t just about technology. It’s about power, representation, and ensuring that no one’s identity is erased. LINKS: Christelle Mombo-Zigah Website LinkedIn Free AI Bias Guide I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED . Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru…

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