Little Talks podcast

Exploring the practical and exciting alternate realities that can be unleashed through cloud driven transformation and cloud native living and working. Each episode, our hosts Dave, Esmee & Rob talk to Cloud leaders and practitioners to understand how previously untapped business value can be released, how to deal with the challenges and risks that come with bold ventures and how does human experience factor into all of this? They cover Intelligent Industry, Customer Experience, Sustainability, AI, Data and Insight, Cyber, Cost, Leadership, Talent and, of course, Tech. Together, Dave, Esmee & Rob have over 80 years of cloud and transformation experience and act as our guides though a new reality each week. Web - https://www.capgemini.com/insights/research-library/cloud-realities-podcast/ Email - Podcasts.cor@capgemini.com

Little Talks

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What’s the difference between digital & content marketing? 20:15

6 hari yang lalu20:15

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20:15

After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing. Think of it like this: digital marketing is the ad you see —a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read or listen to —a blog in your feed, a video someone shared, or a podcast you subscribe to. It’s less about the hard sell and more about showing value and staying relevant. So which one should you use? Our short answer is yes . Take a listen; we are so glad to be back! –Brandon, Roop, Claudia & Sam Tell us what you think!…

Little Talks

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How AI is changing B2B visual branding 17:39

20 hari yang lalu17:39

17:39

BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she’s finally stepping behind the mic to talk about something that’s transforming the industry: AI in visual branding. Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can speed up production and cut costs, it also comes with challenges—like the risk of generic, uninspired designs. AI can do 80% of the work, but should be used as a tool and not a replacement. Catch us next week! –Brandon, Courtney, Sam, Roop, Claud & Brenda Tell us what you think!…

Little Talks

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A/B testing and optimization for B2B emails 21:27

27 hari yang lalu21:27

21:27

In this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which tweaks make the biggest impact. We also discuss the magic of audience segmentation and how tailoring your emails (think personalized vs. generic messaging) can totally up your game. And, of course, we shine a spotlight on how modern automation tools—and even CRMs like HubSpot—can make these experiments a breeze. Bonus: How has Apple's recent updates to their Mail client affected email marketing? It's having a bigger impact than you probably think. -Roop, Sam, Claudia, Brenda and Brandon Tell us what you think!…

Little Talks

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Leveraging inbound content for B2B success 15:55

5 weeks yang lalu15:55

15:55

In this episode of Little Talks , Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out! The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can drive ongoing success. It’s all about meeting your customers where they are as people, and not constantly hitting them with the hard sell. Whether it's through blogs, videos, or even podcasts, a well-executed inbound content strategy will keep your brand top of mind for when your future customers are ready to buy. See you next week, and thanks for listening! -Brandon, Claudia, Brenda, Roop & Sam Tell us what you think!…

Little Talks

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Six tips for crafting the perfect thumbnails 14:40

6 weeks yang lalu14:40

14:40

This week, Sam's out visiting clients and colleagues in Miami, so our Associate Producer, Claudia Kelly, joins Roop on the mics. They discuss best practices for creating the perfect thumbnail for your blogs, YouTube videos, TikToks, and more. Your thumbnail preview image does a lot of heavy lifting—it's the main thing that can get a user to stop scrolling and engage with your content, so why not show it some love? How many people are too many in a thumbnail? Is text okay to include? Are there any special circumstances or opportunities across various social channels? Roop and Claudia answer these questions and more in this week's episode of Little Talks ! Bonus: Claudia accidentally cosplays as Princess Leia! — Brandon, Roop, Brenda, and Claudia Tell us what you think!…

Little Talks

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Super Bowl LIX ad recap: The good, the bad and the ugly 28:08

7 weeks yang lalu28:08

28:08

In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body horror?!) campaigns, they shared their takes on which brands scored and which ones fumbled the opportunity. Want to see all the ads they mention that you might have missed? USA Today uses their Ad Meter system to rank all 57 spots , complete with video. Which ones were your favorites and misses? Let us know in the comments below or shoot us a note at littlefieldagency.com ! BONUS: Check out the rest of the agency's picks for favorite commercial ! Tell us what you think!…

Little Talks

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Reimagining B2B branding 22:00

8 weeks yang lalu22:00

22:00

Welcome back to another episode of the podcast! This week, we’re celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work . Happy, motivated people create outstanding results, and that’s a key ingredient to who we are as an agency. Our one-word motto is "reimagine", but what does that actually mean? Reimagining for us is all about pushing boundaries, exploring new possibilities, and approaching challenges with fresh perspectives. It’s a mindset we cultivate not only internally, but also with every project we take on for our clients. From digital campaigns to redefined brand strategies, we continually look for ways to reimagine what’s possible and deliver innovative, impactful solutions. Finally, we discuss our core values and a phrase that’s become our battle cry: LFG . And no—it’s not what you might think! For us, LFG is all about our team-first mentality. It’s about collaboration, pushing each other to the edge of innovation, and being adaptable. From leaning into bold ideas or pivoting when necessary, LFG reminds us to stay flexible and never settle. It's how we thrive and how we help our clients crush their goals. What exactly does LFG stand for? Listen to find out! Next week, we chat Big Game commercial winners and losers, so be sure to tune in! — Brandon, Brenda, Claudia, Roop and Sam Tell us what you think!…

Little Talks

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The power of micro-moments in B2B marketing 17:08

9 weeks yang lalu17:08

17:08

In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing. Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real-time, relevant information. Providing content that meets the needs of target personas at these moments is essential. Whether it’s through quick-read articles, short video demos, or optimized mobile experiences, success lies in anticipating buyer needs and delivering content aligned with their intent. So listen in as Sam and Roop discuss micro-moments, agency updates, ice cream diets and more! — Brenda, Brandon, Sam, Roop and Claudia Tell us what you think!…

Little Talks

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The ethics of AI in B2B marketing 18:19

10 weeks yang lalu18:19

18:19

Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day. We’ll also chat about how marketers can lean in against the incoming flood of AI content to standout with their own authenticity. Plus, which delivery pizza chain is best? The votes are in and we have the answer! All this and more on this week's Little Talks! — Brandon, Sam, Roop, Claudia and Brenda Tell us what you think!…

Little Talks

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Podcasting: Boosting B2B brand awareness, one episode at a time 17:28

11 weeks yang lalu17:28

17:28

Podcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify. This week, Sam and Roop discuss updated stats about podcasting’s popularity and marketing impact, as well as thoughts on how podcasting could be a marketing savior for B2B brands entering a landscape crowded with inauthentic AI-generated content. Your customers and audiences want more—they want the authentic “you” and your brand. Podcasting is a great way to give them exactly that. So grab your favorite headphones, and let’s dive in! — Sam, Roop, Brandon, Claudia, and Brenda *Bonus: The pronunciation of “niche” is also debated. Feel free to weigh in! Tell us what you think!…

Little Talks

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Welcome back to a new season of Little Talks! 17:49

12 weeks yang lalu17:49

17:49

After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull. First, let’s talk about some new faces! We’re excited to welcome Becca Barnard , stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn’t be more excited to have her on board. But that’s not all—how could we forget our 24-hour Vegas adventure ? To celebrate the new year, the team took a quick but meaningful trip for some awesome team bonding. Obviously, we crush it as a team in the office, but spending a day outside of work as a group adds a whole new layer to our dynamic. Keep an eye on our LinkedIn and Instagram for some Vegas highlights! And if that wasn’t enough, (told you it's busy over here at LA) the main topic: Sam and Chris Kizer’s Miami trip for the MAGNET media conference. MAGNET is a CEO network where Sam is serving as Chairman this year . They spent six months planning, and it paid off with a flawless, successful event. We’re so proud of the work they’ve put in to make it all happen! Happy New Year from all of us at Littlefield Agency! Don’t miss next week’s episode, where the gang talks about the rise of podcasts as a LEGIT engagement channel for B2B brands. -Brandon, Brenda, Claudia, Sam & Roop Tell us what you think!…

Little Talks

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Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing 41:11

15 weeks yang lalu41:11

41:11

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts. But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it’s a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn’t just a nice-to-have—it’s how you stand out, build loyalty, and turn customers into lifelong partners. So grab your favorite holiday drink and join us for our last podcast of 2024! Tell us what you think!…

Little Talks

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Marketing to a blue-collar B2B audience 13:27

16 weeks yang lalu13:27

13:27

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss. Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It’s a conversation packed with actionable takeaways for the new year. See you next week! — Brenda, Brandon, Claudia, Roop, and Sam Tell us what you think!…

Little Talks

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Lo-fi content FTW: Why simplicity resonates 14:29

17 weeks yang lalu14:29

14:29

This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn ). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts. Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences to engage in real conversations. So, ditch the perfection and embrace a little imperfection —your audience will thank you for it! — Brandon, Brenda, Claudia, Sam, and Roop Tell us what you think!…

Little Talks

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Win high-value customers with Account-Based Marketing 20:30

19 weeks yang lalu20:30

20:30

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs! Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves! The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! — Brandon, Brenda, Claudia, Sam and Roop Tell us what you think!…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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