Inside Google Ads With Jyll Saskin Gales podcast

Inside Google Ads with Jyll Saskin Gales

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The Agile Brand with Greg Kihlström®

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638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

3 hari yang lalu28:17

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Inside Google Ads with Jyll Saskin Gales

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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

56 episode

#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads

Inside Google Ads with Jyll Saskin Gales

updated 4 hari yang lalu

Beranda serial•Feed

56 episode

#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads

Semua episode

Inside Google Ads with Jyll Saskin Gales

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Can you still use Manual CPC bidding in Google Ads? 11:25

4 hari yang lalu11:25

11:25

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals. Key topics covered in this episode: Different bid strategies available in Google Ads How to choose the right bid strategy for your business goals Tips for using Smart Bidding effectively Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 Google Ads Coaching Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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How can you advertise on YouTube? 13:00

11 hari yang lalu13:00

13:00

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog. Key Takeaways include: YouTube is the second largest search engine after Google. YouTube serves as a database of intent and interest data. Video campaigns in Google Ads require selecting a campaign subtype. In-feed ads can be used for brand awareness and mid-funnel engagement. Skippable video ads can be linked with product catalogs through Google Merchant Center. Ad creative is crucial in capturing viewer attention in the first few seconds. Automation in Google Ads can lead to better performance. Conversion tracking is essential for achieving CPA goals. Tune in to Inside Google Ads Episode 54 now for your YouTube Ads 101 crash course with Google Ads Coach Jyll Saskin Gales! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode54 Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, including Video campaigns explained, How to set up a Video campaign, How to optimize a Video campaign, Creating great video ads and the YouTube Ads Cheat Sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode54 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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ALL of your Google Ads questions answered! 31:28

18 hari yang lalu31:28

31:28

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords. But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll.ca/insidegoogleads/53 (note: you can enter at any time in February 2025, and winners will be announced in March 2025) Topics discussed include: Bidding strategies: Which strategy is best for your business? Targeting: How to target your ads to the right audience Conversion tracking: Why it's important and how to set it up for success Performance optimization: How to improve your click-through rate, conversion rate, and return on investment Google Ads for Beginners: Tips for getting started with Google Ads Advanced Google Ads topics: Such as Performance Max, micro-conversions, Demand Gen and Customer Match You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode53 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Which is better: Phrase Match or Exact Match keywords? 15:17

25 hari yang lalu15:17

15:17

In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here! Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them. The episode wraps up with a new Insider Challenge for you to solve. Tune in to learn how to navigate keyword match types for the best Google Ads results in 2025 and beyond. Key Topics: Exact Match vs. Phrase Match Keywords Negative Keyword Match Types Optimizing Google Ads Campaigns Search Terms Report Analysis A/B Testing in Google Ads Budget Allocation and CPA Goals Troubleshooting Google Ads Performance You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode52 Google Ads Made Easy Launch your first Google Search campaign in under an hour with this new, FREE miniseries from Jyll! Sign up for free at https://learn.jyll.ca/easy?utm_source=podcast&utm_medium=referral&utm_campaign=episode52 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Should you use Customer Match in Google Ads? 19:15

5 weeks yang lalu19:15

19:15

Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types. Be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key Topics Discussed: Customer Match Lists Demand Gen Campaigns Sensitive Interest Categories Non-Linear Targeting Creative-Led Targeting Audience Targeting in Search Campaigns Audience Targeting in Shopping Campaigns Audience Exclusion in Search Campaigns You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Google Ads Account Audit Are your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Do I need to set a Target CPA or Target ROAS in Google Ads? 16:06

6 weeks yang lalu16:06

16:06

In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize conversion campaigns and clarifies the difference between Target ROAS and Maximize Conversion Value. Tune in for everything you need to know about Smart Bidding strategies, setting a Target CPA or Target ROAS, and bid limits. Plus, be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key Topics: Maximize Conversions vs. Target CPA Target ROAS vs. Maximize Conversion Value How to set a bidding target Why bid limits sabotage Smart Bidding Setting the right budget for new Smart Bidding campaigns You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode50 Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode50 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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What is the future of Google Ads with AI? 11:26

7 weeks yang lalu11:26

11:26

You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.) In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.) Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of SEO and PPC, the shift from targeting to signals, the increasing importance of audience-based marketing, and the heightened significance of creative in capturing attention. Tune in for a different kind of episode, packed with perspective, predictions and palpaple tips. (AI did not write that last sentence, either. Jyll is unsure whether this is something to be proud of.) You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode49 Meet Jyll and see her speak live this year! Paid Search Association Conference. Feb 12, 2025. Virtual. Free. paidsearch.org Friends of Search conference. Mar 13, 2025. Amsterdam. Paid. friendsofsearch.com SMX Munich conference. Mar 18-19, 2025. Munich. Paid - get 15% off with code JyllSMX15. smxmuenchen.de Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Are Google reps helpful? 36:04

8 weeks yang lalu36:04

36:04

In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understanding the nuances of optimization score and budget recommendations. Plus, they dive into the evolving world of match types, audience targeting, and the power of smart bidding. You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode48 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://tiktok.com/@the_google_pro Find Aaron on social media https://www.youtube.com/@AaronYoungGoogleAds https://www.linkedin.com/in/aaron-young-67b7b02a/…

Inside Google Ads with Jyll Saskin Gales

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Should you use manual or automated bidding with Shopping campaigns? 13:10

9 weeks yang lalu13:10

13:10

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success. Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge! Key Topics: Manual vs. automated bidding strategies for Shopping campaigns Transitioning to Target ROAS (tROAS) The importance of feed optimization Product exclusions and their impact Categorizing products for better performance You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode47 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode47 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Can you run Google Ads with a small budget? 11:51

10 weeks yang lalu11:51

11:51

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how to determine if your business is ready to invest in Google Ads. Plus, stay tuned 'til the end of the episode for a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode46 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching Want to learn how to manage your own Google Ads effectively? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode46 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://tiktok.com/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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How many keywords should I put in an ad group in Google Ads? 11:05

11 weeks yang lalu11:05

11:05

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients. Be sure to stay tuned 'til the end of the episode for a new Insider Challenge! Key takeaways from Episode 45: More keywords aren't always better in Google Ads Aim for 5 to 15 keywords per ad group Consolidation can lead to better performance Different products may require different ad group structures Consider budget and bid strategy when structuring campaigns Keywords should not be duplicated in multiple match types Understanding intent is key to keyword grouping You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode45 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads for Beginners course Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode45 Find Jyll on social media https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales https://tiktok.com/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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How to launch a new product with Google Ads 7:59

12 weeks yang lalu7:59

7:59

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration. Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer. You can get podcast episode transcripts - and The Insider newsletter - delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship NEW Google Ads Newsletter: The Insider If you liked what you heard in this episode, sign up for The Insider to get exclusive strategies, real-world case studies and actionable tips you won't find anywhere else. Subscribe now for proven tactics delivered to your inbox every Tuesday: https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

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Should you manage your own Google Ads or hire an agency? 12:27

13 weeks yang lalu12:27

12:27

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership. Key Topics: DIY vs. Agency management for Google Ads Time and budget considerations Red flags when hiring a Google Ads agency Google rep recommendations and practices Tune in to learn how to make the best decision for your business and avoid common pitfalls. And be sure to stay tuned 'til the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode43 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching Want to learn how to manage your own Google Ads? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode43 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://tiktok.com/@the_google_pro…

Inside Google Ads with Jyll Saskin Gales

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Will Maximize Conversions bidding inflate my CPCs? 10:37

14 weeks yang lalu10:37

10:37

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost. Key Smart Bidding topics discussed: Manual bidding vs. Smart Bidding for brand search campaigns Maximize Conversions bidding for new Google Ads campaigns Target impression share bid strategy: is it Smart? Plus, be sure to stay tuned 'til the end of the episode to test your skills with a new Insider Challenge! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode42 Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Account Audit Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get Smart Bidding on your side once and for all. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode42 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

Inside Google Ads with Jyll Saskin Gales

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Should you run Search and Performance Max together? 13:35

15 weeks yang lalu13:35

13:35

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together. We're talking about: Search & Performance Max: Power Pair? Search & Retargeting: Is RLSA still a valid Google Ads strategy? Impression Share & Budget: How to increase or decrease visibility Tune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for a new Insider Challenge for you to solve! Mentioned in this episode: Jyll's article about Keyword Prioritization https://www.wordstream.com/blog/keyword-prioritization You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode41 Inside Google Ads is exclusively sponsored by Optmyzr , the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Inside Google Ads course Master Google Ads, once and for all. Join my course and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode41 Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales…

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