SaaS Sessions podcast

SaaS Sessions

1
S9E3 - Cracking Early-Stage SaaS Growth ft. Jacob Bank, CEO of Relay.app 43:22

6 weeks yang lalu43:22

43:22

In this episode of the SaaS Sessions podcast, Jacob Bank, founder of Relay.app, shares his journey from academia to startup founder, discussing the challenges of building a product in the AI space. He emphasizes the importance of validating ideas, finding early customers, and experimenting with various marketing channels. Jacob also highlights the significance of cohort retention as a measure of product-market fit and the need to balance innovation with competition in a rapidly evolving market. Key Takeaways – 1. You’re not failing - your distribution is Building is easy; getting customers is the battlefield. Early channels (Reddit, network, cold email) only take you so far. Most startup advice is outdated or irrelevant to your context - test everything yourself. 2. Validate with precision, not ego The Mom Test changed how Jacob gathered honest feedback. 10 well-run interviews can kill or greenlight an idea. Getting “likes” is not validation - retention and willingness to pay are. 3. Every growth stage needs a new motion 0 → 10: Scrappy hustle (Reddit, LinkedIn DMs, direct outreach). 10 → 100: Partner marketing, SEO, and high-intent blog content. 100 → 1000: Viral LinkedIn content + YouTube for education + community-led growth. 4. PMF isn’t hype - it’s cohort retention Retention is the only true sign of product-market fit. Competitive pressure is a forcing function to build better products. Don’t be afraid to pick a fight in a crowded space - just know your edge. Connect with Jacob Bank: 🔗 Jacob Bank - https://www.linkedin.com/in/jacobbank/ 📅 Join his Build an AI Agent with Me sessions - https://events.relay.app 🌐 Try Relay.app for free: https://relay.app Relay.app is an AI agent builder that connects your tools into smart workflows. Designed to bring humans into the loop where automation fails, Relay combines intuitive UX with AI-native capabilities, enabling teams to move faster without drowning in manual ops. Chapters: 00:10 – Introduction 00:50 – Jacob’s journey from academia to Google to Relay 02:14 – The pain of early go-to-market and what didn’t work 06:09 – Using The Mom Test to validate early MVPs 07:59 – Breaking through with traction experiments 10:52 – Reddit, Product Hunt, and the weak links in early GTM 13:49 – From 10 to 100: What channels actually scaled 15:18 – Facing the 100 → 1000 wall 16:37 – Cracking virality with LinkedIn 21:29 – Mid-funnel levers: YouTube and email 27:13 – Competing in a mature category and why it’s a good thing 33:15 – Defining and validating PMF the hard way 38:27 – Retention is king—no tricks, just product 40:28 – Lightning round 42:41 – Final thoughts + how to join Jacob’s live AI agent sessions Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure 37:21

17 weeks yang lalu37:21

37:21

In this episode, we dive into the evolving landscape of B2B SaaS attribution with Deepinder Dhingra, Founder and CEO of RevSure.ai. DD shares insights from his 20+ years in enterprise software, analytics, and AI, unpacking how SaaS companies can harness AI-driven attribution to improve GTM strategies. He explores the challenges of attribution complexity, the role of AI in unifying data, and actionable frameworks for building an effective attribution model. DD also shares his thoughts on the future of AI in SaaS and key misconceptions about being a founder in this space. Key Takeaways: 1. The Evolution of Attribution in SaaS - Past GTM motions: Outbound, focused on sales-driven efforts. - Present complexity: Consumerization of GTM with multiple teams (marketing, SDR, BDR, sales). - Challenge: Fragmented data across tools requires a robust attribution strategy. 2. AI’s Role in Attribution - Data Harmonization: AI connects data from CRMs, marketing automation, ABM tools, and offline channels. - Revenue Graphs: Building linkages across touchpoints like leads, campaigns, and opportunities. - Predictive Insights: Real-time data analysis to optimize spend and strategy. 3. Common GTM Team Pitfalls - Misaligned Goals: Teams focus on “who gets the credit” rather than actionable insights. - Lack of Full-Funnel Thinking: Insights should span marketing, SDR, and sales efforts. - Overreliance on Rules-Based Models: Shift to data-driven, machine learning approaches like marketing mix models and incrementality testing. 4. Building an AI-Powered Attribution Framework - Collaborative Effort: Align marketing, sales, and ops under a shared vision. - Tech Stack Audit: Ensure compatibility with your GTM motion. - Real-Time Monitoring: Use leading and predictive indicators to measure success. Lightning Round Insights: 1. Fun Fact About DD: He’s a skilled pickleball player! 2. Challenge to Solve in Indian SaaS: Optimizing cross-border GTM motions. 3. Misconception About Founders: It’s not all fun; founders take the brunt of market brutality and drive teams for competitive speed. About RevSure.ai: RevSure.ai is revolutionizing attribution for B2B SaaS companies by leveraging AI to unify data, provide actionable insights, and optimize GTM strategies. Their AI-powered attribution models address the complexities of modern SaaS motions and enable teams to act with precision. Connect with DD: LinkedIn - https://www.linkedin.com/in/deepinder-singh-dhingra-66bb54/ RevSure - https://www.revsure.ai/ Chapters: 01:05 - Intro & DD’s Journey in SaaS 02:05 - Evolution of Attribution in SaaS 07:27 - Complexity in GTM Motions and Data Fragmentation 12:10 - AI’s Role in Attribution 15:10 - Common GTM Team Pitfalls 19:02 - Building an AI-Powered Attribution Framework 23:26 - KPIs for Attribution Success 27:42 - Future of AI in Attribution 30:17 - Balancing AI with Human Oversight 32:22 - Lightning Round 36:42 - Closing Thoughts #b2bsaas #b2b #attribution #marketing #saas Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane 41:16

19 weeks yang lalu41:16

41:16

Episode Summary: Srikrishnan Ganesan, Founder, and CEO of Rocketlane, joins the SaaS Sessions Podcast to share actionable insights on customer onboarding—a crucial yet often overlooked driver of SaaS success. Sri dives deep into why onboarding sets the foundation for long-term customer satisfaction, retention, and expansion, and offers strategies to optimize this critical phase. This conversation is packed with transformative ideas for SaaS founders and operators, from avoiding common onboarding pitfalls to leveraging AI and standardized processes. Key Takeaways: 1. Onboarding as a Strategic Driver - The first 30-90 days are make-or-break: onboarding directly influences churn and Net Revenue Retention (NRR). - Poor onboarding can result in 25-30% of customers failing to go live, jeopardizing renewals and expansions. - Early-stage SaaS companies often lack the rigor to drive implementation success, resulting in disengaged customers. 2. Common Onboarding Pitfalls and How to Address Them - Lack of Rigor: Companies often go at the customer’s pace instead of setting clear timelines. - Order-Taking Approach: Teams fail to be prescriptive, waiting for customer direction instead of sharing best practices. - Disorganized Operations: Reliance on spreadsheets and hero-driven processes undermines scalability and consistency. - Solution: Implement standardized processes, use governance frameworks, and prioritize system-driven operations. 3. The Role of Leadership and Process Design - Founders often stretch post-sales teams, delaying investments in specialized onboarding leadership. - Invest in systems that track effort, milestones, and outcomes to scale onboarding. - Standardize touchpoints like kickoff decks, project plans, and escalation paths to drive a consistent and professional experience. 4. Leveraging Technology and AI for Better Onboarding - Tools like Rocketlane provide visibility and streamline processes for both customers and internal teams. - Use AI to automate repetitive tasks, identify early warnings, and enhance follow-up communications. - Fast and efficient onboarding drives 2x faster expansions and greater advocacy from happy customers. Lightning Round Insights: What Sri Wishes He’d Known Starting: How transformative AI would become and its potential to fundamentally reshape product development. Favorite AI Tools: - Avoma for sales insights. - Rocketlane’s own AI-driven features to improve onboarding experiences. Book Recommendations: - Made to Stick by Chip and Dan Heath – Learn to package ideas that resonate and stick with your audience. - Competing Against Luck by Clayton M. Christensen – Understand the "Jobs to Be Done" framework for product development. About Rocketlane: Rocketlane is a leading customer onboarding and professional services automation platform, empowering SaaS companies to deliver seamless and efficient onboarding experiences. By streamlining collaboration, improving accountability, and accelerating time-to-value, Rocketlane helps businesses improve retention and expand revenue opportunities. Chapters: 00:50 - Sri’s Journey: From Freshworks to Rocketlane 01:47 - The Current State of SaaS Onboarding 04:15 - Key Challenges in SaaS Onboarding 07:39 - Building Rigor and Governance in Onboarding 15:23 - Celebrating Go-Lives and Building Advocacy 19:15 - The Impact of Faster Onboarding on Retention and Expansion 27:27 - Ripple Effects of Poor Onboarding 34:04 - Leadership’s Role in Driving Onboarding Excellence 37:04 - Lightning Round Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E14 - Unlocking Global Expansion ft. Lucas Lovell, VP of Product at Paddle 36:42

21 weeks yang lalu36:42

36:42

Lucas Lovell, VP of Product at Paddle, shares his journey from launching a startup in Australia to scaling a SaaS company in Europe. With a focus on global market expansion, Lucas discusses critical considerations for entering new geographies, leveraging local partnerships, and using payments infrastructure as a growth lever. Packed with actionable insights, this episode is a must-listen for SaaS leaders navigating the complexities of international growth. Key Takeaways: Market Expansion Strategy Market size and access are key to identifying expansion opportunities. Operational challenges, like legal and regulatory barriers, need thorough evaluation. Localizing for cultural norms and customer expectations is crucial for success. Leveraging Payments as a Growth Lever Offering region-specific payment methods boosts conversions significantly. Partner with payment platforms like Paddle to simplify tax compliance and payment localization. Missteps in payment infrastructure can result in high drop-off rates despite strong intent to purchase. Tactical Entry into New Markets Conduct roadshows and spend time on the ground to understand the local ecosystem. Leverage accelerators, incubators, and local networks for insights and partnerships. Hiring local talent provides essential market expertise and operational efficiency. Balancing Global Consistency with Local Flexibility Use foundational playbooks but adapt pricing, messaging, and distribution strategies to local markets. Understand cultural nuances, such as Germany’s data consciousness or the business formality in Europe. Localization isn't just about language; it’s also about tone, style, and relevance. Lightning Round Insights: Work-Life Balance Tip: Set boundaries with notification management to avoid work distractions during personal time. Advice to Past Self: You learn best by doing—don’t hesitate to dive in and experiment. Book Recommendation: Good Strategy, Bad Strategy by Richard Rumelt for mastering strategic thinking. About Paddle: Paddle simplifies payment infrastructure for SaaS businesses, enabling global expansion by handling tax compliance, payment localization, and more. Their platform helps companies turn operational complexities into growth opportunities. Connect with Lucas Lovell: LinkedIn | Paddle Chapters: 00:10 – Introduction 01:00 – Lucas’s Journey in SaaS 06:30 – Choosing France for Market Expansion 10:00 – Operational Barriers to Entering New Markets 15:00 – Using Payments as a Growth Lever 20:00 – Localization Strategies for Success 25:30 – Building Partnerships for Distribution 30:00 – First Principles GTM Strategies for New Geographies 35:00 – Lightning Round Insights Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E13 - How AI is Reshaping PLG and User Experiences ft. Satya Ganni, CEO at Userflow & Beamer 30:41

23 weeks yang lalu30:41

30:41

Episode Summary In this insightful episode of the SaaS Sessions Podcast, we down with Satya Ganni, the CEO and Founder of Userflow and Beamer . Satya shares his journey as a serial entrepreneur, having founded six companies before leading Userflow and Beamer, two innovative platforms revolutionizing user onboarding and product engagement. We dive into how AI is reshaping Product-Led Growth (PLG), strategies for leveraging data effectively, and the future of PLG and Product-Led Sales (PLS). Key Takeaways Satya’s Journey in SaaS : Over two decades of experience in SaaS as a founder, operator, and executive. The mindset of a problem solver is the driving force behind his entrepreneurial success. AI's Role in PLG : AI influences every stage of the PLG funnel, from acquisition to engagement. Personalization powered by AI can reduce CAC and improve time-to-value. Examples of effective AI use in PLG include content generation, user segmentation, and in-app personalization. The Importance of Data in PLG : PLG's success relies heavily on combining formographic , behavioral , and in-app data. Tools like product analytics, session replays, and experimentation platforms are key to unlocking actionable insights. Challenges arise with inaccurate or incomplete data, but the right systems can mitigate these issues. Challenges and Misconceptions in PLG : PLG requires a massive market and some elements of virality to thrive. Many SaaS companies are in the early stages of adopting personalization and leveraging AI to its full potential. Integration of data-driven tools and workflows is critical for success. Future of PLG : Hybrid models combining PLG and PLS (Product-Led Sales) will dominate. AI-driven precision will empower sales teams to nudge users toward upgrades and drive conversions. PLG will evolve to emulate the personalization seen in B2C platforms like Instagram and Amazon. Lightning Round Insights Biggest Lesson : The value of having a mentor or coach early in his career to accelerate growth. Book Recommendation : Thinking, Fast and Slow by Daniel Kahneman —a must-read for understanding decision-making. About Userflow and Beamer Userflow : A user onboarding and guides platform that simplifies the journey for SaaS and digital-first businesses. Beamer : A product adoption and engagement platform designed for product leaders and marketers to drive engagement. Connect with Satya Website: Userflow | Beamer LinkedIn: Satya Ganni Subscribe & Stay Connected Don’t miss upcoming episodes! Subscribe to SaaS Sessions Podcast on your favorite platform and follow us for more insights from SaaS leaders. Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E12 - Building AWS for the Travel Industry ft. Sarosh Waghmar, Founder, Co-Chairman, & Chief Product Officer 32:34

33 weeks yang lalu32:34

32:34

Disrupting Travel with Spotnana: Sarosh Waghmar on Building the AWS for the Travel Industry In this episode, we hosted Sarosh Waghmar, Founder and Chief Product Officer at Spotnana. Sarosh shares his journey of over two decades in the travel tech industry and discusses Spotnana's mission to transform travel by creating an 'AWS for the travel industry.' The conversation delves into the challenges and innovations of building a platform that emphasizes trust, transparency, and a seamless user experience. We also discussed the impact of AI and the future of travel tech. Key insights include the importance of building a platform that allows others to innovate, the role of cloud-native architectures, and the significance of standing on the shoulders of giants to drive industry-wide change. Connect with Sarosh on LinkedIn - https://www.linkedin.com/in/swaghmar/ 00:00 Introduction 00:40 Sarosh Waghmar's Background and Travel Industry Insights 01:33 Challenges and Innovations in Travel Tech 03:04 Spotnana's Vision and Platform Approach 04:00 Building During COVID and Overcoming Obstacles 07:31 Creating a New Category: Travel as a Service 20:18 Future of Travel Tech and AI Integration 29:51 Lightning Round: Personal Insights Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E11 - Building a Stellar Marketing Career ft. Bill Macaitis, Founder & CEO, SaaS CMO Pro, former CMO @Slack & @Zendesk 39:07

33 weeks yang lalu39:07

39:07

In this episode of the SaaS Sessions podcast, we hosted Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro. SaaS CMO Pro helps you learn B2B SaaS and AI marketing with fun and easy-to-understand videos. Previously, Bill was the CMO at Slack and Zendesk. Before that, he held the title of SVP of Marketing at Salesforce. Bill shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack. The discussion covers essential strategies for building a marketing career, navigating career pivots, and capitalizing on emerging opportunities like AI. Bill emphasizes the importance of continuous learning, staying employable, and managing stakeholder relationships. This episode concludes with practical advice for aspiring marketing leaders, including managing work-life balance, leveraging career opportunities, and understanding AI in modern marketing. Connect with Bill on LinkedIn - https://www.linkedin.com/in/bmacaitis/ Subscribe to SaaS CMO Pro Newsletter - https://www.saascmopro.com/ Subscribe to SaaS CMO Pro YouTube Channel - https://www.youtube.com/@SaaSCMOPro/ 00:00 Introduction 00:46 Bill Macaitis' Career Journey 05:28 Transitioning to B2B SaaS 11:12 The Importance of Career Pivots 13:59 From Individual Contributor to Director 21:09 Building Relationships with Stakeholders 21:52 The Visibility of Marketing 22:18 Climbing the Marketing Ladder 23:58 The Importance of Continuous Learning 29:00 Navigating Career Choices in B2B Marketing 34:14 Lightning Round: Quick Tips and Recommendations Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E10 - Aligning Customer Success with Business Goals ft. Dan Herd, VP of Success at Outreach 25:57

35 weeks yang lalu25:57

25:57

In this episode of SaaS Sessions , we sit down with Dan Herd , VP of Customer Success at Outreach, one of the most popular sales engagement platforms. We dive deep into how Outreach leverages a "Desired Business Outcomes" (DBO) framework to align customer success strategies with the business goals of their clients. Dan also offers invaluable insights into driving adoption, improving customer retention, and maintaining a seamless handoff between sales and customer success teams. Whether you're a SaaS leader, founder, or working in customer success, this episode provides practical strategies and best practices to help your customers succeed and ensure long-term growth for your company. All this and more with Dan in this episode. Connect with Dan on LinkedIn here - https://www.linkedin.com/in/dan-herd1/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E9 - Journey from India to the US ft. Thejo Kote 37:16

41 weeks yang lalu37:16

37:16

In this episode, Thejo Cote, founder and CEO of Airbase, shares his entrepreneurial journey, which spans over 15 years. From his early days in India to moving to the US in 2009, Thejo discusses how he founded Airbase, a procure-to-pay solution that simplifies corporate purchasing. He highlights the challenges and successes of growing a business in a new country, the importance of building networks, and how to adapt a product for different markets. Thejo also provides insights into finding product-market fit, the nuances of selling in the US versus India, and early-stage customer acquisition and validation strategies. 00:00 Introduction and Guest Welcome 00:44 Thejo's Background and Early Career 02:42 Journey to the US and Founding Airbase 04:04 Target Market and Initial Challenges 07:35 Building a Network and Getting Early Customers 18:16 Product Customization and Market Adaptation 23:00 Metrics, Milestones, and Scaling 29:18 Lightning Round: Personal Insights 36:39 Conclusion and Final Thoughts Connect with Thejo on LinkedIn - https://www.linkedin.com/in/thejo/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E8 - Navigating the Complexity of Enterprise ABM ft. Andy Ramirez, SVP of Marketing at Docker 39:58

45 weeks yang lalu39:58

39:58

In this episode of the SaaS Sessions podcast, we hosted Andy Ramirez, the Senior Vice President of Marketing at Docker to explore the complexities of Account-Based Marketing (ABM) within a Product-Led Growth (PLG) context. Andy shares his journey from a 'recovering engineer' to a seasoned marketing leader at top companies like AWS, Amazon Prime, Smartsheet, and New Relic. We discussed the synergies between PLG and ABM, strategies for using first-party and third-party data to target accounts efficiently, and practical advice on tailoring messaging for different buyer personas and stages of the customer journey. Andy also emphasizes measuring success without overcomplicating analytics and leveraging qualitative feedback from sales teams to refine marketing campaigns. This episode offers valuable insights for companies looking to integrate ABM within their PLG models. Connect with Andy on LinkedIn - https://www.linkedin.com/in/andyramirez/ 00:00 Intro 00:30 Andy's Career Journey and Passion for Technology 02:42 Docker and Kubernetes: A Historical Insight 04:56 Navigating Enterprise ABM with PLG 11:00 Leveraging Data for ABM Success 17:07 Tailoring Content for ABM Campaigns 29:57 Metrics and Feedback Loops in ABM 36:10 Lightning Round: Personal Insights 39:15 Conclusion and Final Thoughts All this and more in this episode with Andy. Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E7 - Building Across Borders ft. Joe Aurilia, SVP of Operations at Cyware 35:54

46 weeks yang lalu35:54

35:54

In this episode of the SaaS Sessions Podcast, we hosted Joe Aurelia, Senior Vice President of Operations at Cyware, who shares his extensive journey in scaling businesses globally. Joe discusses his transition from heavy applications to SaaS, his role in growing Cyware from two to seven countries, and the challenges and strategies in managing remote teams. He emphasizes the importance of process standardization, continuous learning, and risk mitigation in business operations. Joe also sheds light on the balance between speed and perfection, and the importance of allowing team autonomy for growth. He concludes with insights on leveraging external resources, documenting processes, and maintaining a proactive approach to risk management. All this and more in this episode with Joe Aurelia. Connect with Joe on LinkedIn - https://www.linkedin.com/in/josephauriliajr/ 00:00 Welcome to the SaaS Sessions Podcast 00:49 Joe Aurelia's Journey into SaaS 03:05 Scaling Cyware: From 2 to 7 Countries 05:55 Navigating Remote Work 13:55 Standardizing Processes Across Regions 17:30 Process Standardization and Scalability 17:53 Documenting and Sharing Processes 20:12 Balancing Speed and Perfection 25:05 Mitigating Risks in Business 30:19 Lightning Round: Quick Insights 35:16 Conclusion and Final Thoughts Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E6 - Landmines in the Launchpad ft. Anupam Rastogi, GP at Emergent Ventures 37:25

49 weeks yang lalu37:25

37:25

In this episode, Anupam Rastogi, General Partner at Emergent Ventures, shares his extensive experience investing in SaaS companies. Anupam discusses his journey from an engineer to a venture capitalist and provides insights into the challenges and mistakes SaaS founders often face when entering the US market. Key topics include the importance of spending time in the US, the balance between science and art in building SaaS products, pricing strategies, and why Indian SaaS companies need to find a distinct product-market fit for the US. Anupam also emphasizes the need for founders to integrate into local ecosystems and learn from various communities to ensure success. 00:00 Introduction 01:07 Anupam's Journey in the SaaS World 02:11 Building Emergent Ventures 03:30 Common Mistakes in Setting Up GTM for the US Market 04:56 When to Move to the US as a Founder 16:51 Navigating the US-India Founder Community 21:44 Pricing Strategies for the US Market 28:39 Determining Product-Market Fit in the US 34:16 Lightning Round and Conclusion All this and more in this episode with Anupam. Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E5 - Setting up a sales enablement function ft. Krati Seth, Head of Global Sales Enablement at Whatfix 34:58

1 year yang lalu34:58

34:58

In this episode, we hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams and drive business impact. With over a decade of experience across different roles, Krati is Currently the head of global sales enablement at Whatfix. Before Whatfix, she spent 8 long years at Zycus - starting as a Business Development Associate and leaving as a Senior Sales Enablement Manager. Krati shares that there are 3 types of companies in India - those who are aware and convinced about enablement, those who are aware but are not convinced, and those who are unaware of enablement. She shares her insights on helping build enablement functions at Zycus and Whatfix, plus all the other companies she has consulted. She also talks about the problems that enablement will solve and the impact it drives. All this and more with Krati in this episode. Connect with Krati on LinkedIn - https://www.linkedin.com/in/kratiseth/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E4 - How to start an insights practise at your org? ft. Peter Walker, Head of Insights at Carta 41:00

1 year yang lalu41:00

41:00

In this episode, Peter shares the whole playbook behind running the newsletter. Right from WHY they started, the process of finding insights, how to get executive buy-in, measuring impact, and more. If you are exploring a similar practice in your industry at your organization, then this playbook will be very helpful. All this and more in this episode with Peter. Subscribe to Carta Data Minute - https://carta.com/subscribe/data-newsletter-sign-up/ Connect with Peter on LinkedIn - https://www.linkedin.com/in/peterjameswalker/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

SaaS Sessions

1
S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro 37:42

1 year yang lalu37:42

37:42

In this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro. Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks. We delved into the specifics of discovery calls, including the average number of calls required to close a deal and the significance of each call in different pipeline stages. Puneet also shared the challenges faced in discovery calls, the changing dynamics of the market, and the need for sales process optimization in the AI era. All this and more with Puneet in this episode. Connect with Puneet on LinkedIn - https://www.linkedin.com/in/puneetlamba17/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/…

Mighty Patch™ Original patch from Hero Cosmetics - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes in Face and Skin, Vegan-friendly and Not Tested on Animals (36 Count)

Amazon eGift Card - Amazon Logo (Animated)

$25 PlayStation Store Gift Card [Digital Code]

Podcast Layak Disimak

SaaS Sessions

SaaS Sessions

Podcast Layak Disimak

Selamat datang di Player FM!

Amazon eGift Card - Cherry Blossoms (Animated)

Grampa's Weeder - The Original Stand Up Weed Puller Tool with Long Handle - Made with Real Bamboo & 4-Claw Steel Head Design - Easily Remove Weeds Without Bending, Pulling, or Kneeling.

GE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1

Nespresso Capsules Vertuo, Variety Pack, Medium and Dark Roast Coffee, 30 Count Coffee Pods, Brews 7.8 oz.

Panduan Referensi Cepat