In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She shares why building visibility in both Google and Bing is now essential, and offers practical steps you can take to maximise your chances of being recommended in AI-driven searches. Key Takeaways: Google’s Still Queen (For Now): Despite the buzz about AI, over 90% of global searches still happen on Google—about 4.9 billion users. AI search is growing, but Google remains the go-to for trusted answers and major decisions. The AI Shift: Tools like ChatGPT, Gemini, and Perplexity are changing the way people search, pulling recommendations from Bing, their own training data, and the wider web. Get Recommended by AI: Ensure your website is indexed and optimised in both Google and Bing (using Bing Webmaster Tools). Focus on quality, human-written content that offers unique insights, clear answers, and real expertise. Widen your digital footprint with mentions on industry blogs, podcasts, forums, news sites, and guest articles. Positive sentiment and third-party mentions matter more than ever. Don’t Ditch Classic SEO: Being number one in Google won’t guarantee an AI recommendation, and SEO is far from dead. Classic SEO remains the foundation for all search—AI and traditional alike. Action Steps: Check your Bing indexing and fix errors. Add unique stats, stories, and direct answers to your website content. Get featured in more places online and make your expertise clear everywhere you’re mentioned. Test how ChatGPT or Perplexity recommends your business in your field. If you’d like help with your AI visibility, want to share what ChatGPT says about your business, or have any questions about getting recommended online, text the show or email Jules . She’d love to hear your biggest challenge with showing up in AI or Google search. Don’t forget: Try searching for your business or offer in ChatGPT and see what comes up—use it as a clue for your next improvement! If you enjoyed this episode, make sure to subscribe for more practical advice on SEO, digital visibility, and building trust online. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a big difference. Key Takeaways: Homepage Hero Section Tweaks : Why simplifying your headline, making buttons bigger, and focusing on a single call-to-action can significantly improve conversions. Navigation Clarity : Learn how to reduce clutter in your website menu to help visitors find what they need, faster. Mobile Matters : Discover why mobile-first design is critical, especially when your audience is made up of busy mums. The Power of Testimonials : How to use short, skimmable reviews near booking buttons to boost trust and action. Keeping Your Website Current : Simple updates like copyright dates and removing outdated policies can positively impact credibility and SEO. Gifting Online Courses : Ideas to make your gift vouchers and online baby massage course more compelling and conversion-friendly. Resources mentioned in this episode: Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them Episode 073: Choosing the Right Website Platform: Why I Love FEA Create Serene Baby Website – Explore their baby massage, baby yoga, and in-person classes in Bedford Looking to improve your own website’s conversion rate? Don’t forget to download the Free Beginner’s QuickStart Guide to SEO , and subscribe to The Website Success Show for more bite-sized website and SEO tips. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of features like Google Business Profiles, website content, and location-specific backlinks. Key Takeaways: How to use a Google Business Profile (even without a shop): Why it's one of the easiest and most effective ways to appear in local search and how to optimise it with product photos, updates, and reviews. Adding local signals to your website: Tips on using local keywords in product descriptions, reviews, blog posts, and even image alt text. The power of category pages for SEO: Why these often-overlooked pages can help you rank for valuable local and product-related searches. Getting local backlinks and collaborations: How links from directories, events, and nearby businesses can boost your authority in your area. Structuring your content for search engines: From schema markup to creating location-based pages, Jules explains how to help Google understand what you sell—and where. If you want to increase traffic and sales through your existing website, this episode is full of actionable strategies to help you grow your local presence. Resources mentioned in this episode: 🎧 Episode 023: Quick Website Traffic Wins with Local SEO 🔍 Free Beginner's QuickStart Guide to SEO 📦 Join The Website Growth Club – Simple, bite-sized SEO and website tweaks to help you get more traffic and conversions Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love. Key Takeaways: Website as a Sales Tool: Why your website should guide visitors toward taking the next step—not leave them confused or bouncing. Small Tweaks, Big Impact: Strategic changes to your homepage, call-to-actions, or mobile layout can make a huge difference. Page Priorities: Where to start when improving your site (hint: focus on pages closest to the sale). Mobile Matters: Why mobile responsiveness, fast loading times and clear layouts are essential for local visibility and user experience. Rethinking Social Media Reliance: Why your own website content matters more than endless social media posts. Related Episodes Mentioned: Episode 13 – SEO Basics - Your Essential Guide to Getting Found On Google Episode 28 – Exploring Social Media Minimalism: Building a Business Without the Scroll Episode 29 – Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight? Episode 48 - Essential Elements of a High-Converting Homepage Resources Mentioned in This Episode: Try Google PageSpeed Insights to check how fast your website loads on mobile and desktop Use TinyPNG to compress large image files before uploading to your site 🎉 Join The Website Growth Club – Now Open for Founding Members! Ready to stop guessing what your site needs and start seeing real results? Join The Website Growth Club to get access to bite-sized lessons, monthly website training, expert guidance, and a supportive community—all designed to help you turn your website into your best sales tool. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to actually work for them. Key Takeaways: Why case study pages can help you attract the right clients and improve SEO The difference between Google Analytics and Google Search Console (and why you need both) How to optimise your homepage and events page with headings, keywords, and calls to action Small tweaks that help Google understand what your site is about and who it's for Why updating your site regularly (even small changes) supports your rankings Resources mentioned in this episode: 👉 Beginner's QuickStart Guide to SEO 👉 Google Analytics & Search Console Mini-Course Find Out more about The Grange Don’t forget to subscribe to the podcast for more practical website and SEO tips that actually work. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedom, and feeling like you belong in your space. Jules explores why so much website and SEO advice feels either too simplistic, too complicated, or simply not designed for women running real-life businesses—especially those doing it all themselves. She offers a grounded, sustainable alternative that focuses on building a website that reflects your values, works for your business, and gives you more freedom (not more pressure). Key Takeaways: Why your website might not be working—even if it looks fine The real reasons so much website advice feels confusing and overwhelming What a website should actually be doing to support your business How small, strategic tweaks can help you build trust and guide visitors A sustainable, values-led approach to SEO and website growth The power of clear messaging, confident content, and creating a site that feels like you If you’re ready to stop relying solely on social media or chasing visibility through paid ads, and instead build a website that gently and consistently supports your business—this episode will help you see what’s possible. Resources mentioned in this episode: 👉 Learn more about becoming a founding member of The Website Growth Club – a supportive membership with bite-sized lessons and a clear Website Success Pathway 👉 Need focused support? Book a Power Hour for practical, personalised advice you can act on straight away 👉 Looking for deeper strategy? Explore VIP Intensives for a full review of your website, SEO, or customer journey Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains how to build strong foundations by clarifying your message, aligning your content around key topics, and focusing on quick wins that can help your website work harder for your business. Whether you're embarrassed by your current site or simply not seeing results from it, this episode offers a practical path forward. Key Takeaways: Clarify Your Message: Why it's essential that visitors instantly understand what you do, how you help, and what action to take. Core Topics & Authority: How to define 3–5 key topics to build topical authority and improve your chances of appearing in AI-driven search. Quick Wins for SEO: Discover fast improvements you can make with tools like Google Business Profile and Google Search Console. Prioritise Key Pages: Learn how to choose and optimise 3–5 of the most important pages on your site, focusing on SEO and conversions. Keep It Simple: Why your user experience should be clear, skimmable, and conversion-focused, rather than overwhelming or overly complex. If you're ready to make progress with your website and want a supportive space to help you take consistent, focused action, check out The Website Growth Club —Jules’ new membership for business owners ready to simplify and succeed online. Resources mentioned in this episode: Episode 009: Why A Content Strategy Is Your First Step To Website Success! Google Analytics 4 & Search Console Course Don't forget to subscribe to The Website Success Show for more plain-speaking advice on websites, SEO, and conversion! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Together, Jules and Candice explore quick, actionable improvements to enhance website conversions and visibility. Jules highlights the importance of focusing on commercial-intent blog posts, strategically optimising content to boost organic traffic, and integrating clear, relevant calls to action throughout the site. They also discuss the significance of creating impactful banner ads within content, strategically placed pop-ups, and the power of video sales letters. Key Takeaways: Identifying Commercial Intent: Learn how to spot high-potential keywords and content with commercial intent to significantly improve website traffic and conversions. Strategic Content Optimisation: Discover simple tweaks to transform existing content into sales-driving assets by clearly showcasing products related to the reader’s needs. Banner Ads and Pop-ups: Explore the best practices for creating effective 'ads' within your content and tips for using pop-ups without frustrating visitors or harming SEO. Enhancing Your Homepage: Understand how to optimise your homepage hero section to clearly communicate your value proposition and guide visitors through a smooth customer journey. Leveraging Video Content: Find out why a well-placed video sales letter (VSL) can greatly improve visitor engagement and conversions. This episode is packed with real-world examples and actionable tips for local e-commerce businesses ready to convert more visitors into customers. Resources Mentioned in This Episode: Connect with Candice Mason and discover her range of hormone-supporting herbal teas at Mother Cuppa Tea . Need personalised guidance for your website? Book a Discovery Call or dive straight in with a Power Hour with Jules to identify your most impactful website improvements. Don't forget to subscribe to the podcast for more valuable insights on improving your website’s SEO, conversions, and overall success! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automation and CRM tools, FEA Create brings everything together in one place—eliminating the need for multiple platforms. Jules also breaks down key considerations, who FEA Create is best for, and when another platform might be a better fit. Key Takeaways: Why Jules switched from WordPress to FEA Create – and how it transformed her workflow. What makes FEA Create different? A breakdown of its key features, including website building, email marketing, automation, and CRM. Who FEA Create is best for – and when another platform might be a better fit. The importance of website control – and how the ability to make changes impacts SEO and conversions. Common pitfalls when switching platforms – and how to avoid damaging existing SEO. If you're considering moving to a new website platform or want an all-in-one solution for your business, this episode will help you make an informed decision. Resources mentioned in this episode: Episode 071: Discover the risks of losing valuable traffic during a migration, and how choosing the right platform is critical to website success. Episode 010: Avoid These Mistakes When Switching Website Platforms – Learn how to migrate platforms without losing SEO. Episode 006: The Difference Between Web Pages, Landing Pages & Sales Pages – Understand how different page types work together on a website. FEA Create Free Trial – Try the platform and explore its features. If you're unsure whether FEA Create is the right fit for your business, Jules would love to hear from you! 🎧 Don’t forget to subscribe for more insights on websites, SEO, and making your online presence work for you! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero section, using human imagery to build trust, and ensuring the homepage effectively communicates the benefits of her services. They also discuss how to refine the website copy to be more accessible while maintaining credibility and how to strategically position testimonials for maximum impact. Key Takeaways: Clarity is Key: Ensure visitors immediately understand what you offer, how it benefits them, and the next steps to take. Hero Section Optimisation: Make the most of the prime real estate on your homepage with strong headlines, compelling imagery, and clear calls to action. Features vs. Benefits: Shift your messaging to focus on how your services improve people’s lives, rather than just listing features. Effective Use of Social Proof: Showcase testimonials in a way that grabs attention and reinforces trust, rather than relying on automated review feeds. Video Sales Letter Strategy: Create a short, engaging video that highlights the benefits of your service and encourages action. If this episode has inspired you to refine your own website for better conversions, you can book a Power Hour or a Mini Intensive with Jules to get tailored, actionable recommendations. Resources mentioned in this episode: Visit Elemental Health – www.elementalhealthcare.uk Book a Power Hour with Jules Book a Google Business Profile Mini Intensive Subscribe to The Website Success Show for more actionable website and SEO strategies! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success. Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights the significance of understanding search intent and ensuring a website is not just visually appealing but also user-friendly and conversion-focused. Key Takeaways: Choosing the Right Website Platform: Learn why WordPress was the best choice for this project and how platform decisions impact long-term website management. Avoiding Traffic Loss in a Website Migration: Discover how to identify and preserve high-value traffic when transitioning to a new site. Understanding Search Intent: Find out how different types of search intent affect content strategy and website structure. Making Your Website Work for Your Business: Understand why a beautiful website isn’t enough – it needs to be functional, user-friendly, and aligned with your business goals. Resources mentioned in this episode: Episode 010: Website Migration Mistakes That Can Sabotage Your SEO Book a Power Hour to get tailored advice on your website’s next steps. Free Beginner’s QuickStart Guide to SEO – Start improving your website visibility today If you're looking to make your website work better for your business, this episode is packed with practical insights. Don’t forget to subscribe for more bite-sized website and SEO tips! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website. Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to boost local visibility. Key Takeaways: Optimising for Local Search: Learn how to target local keywords effectively and structure your website to rank for location-based searches. Google Business Profile Wins: Discover how linking your Google Business Profile to your website can improve local search rankings. The Power of Case Studies: See why creating case study pages featuring local clients can enhance your website’s authority. Structuring Website Content for SEO: Understand how to use heading tags, page titles, and URLs to improve search visibility. Building a Website That Converts: Learn why clarity, personality, and a strategic content structure are essential for attracting and converting visitors. If you're looking to improve your local SEO and ensure your website is working for your business, this episode is packed with practical insights! Resources mentioned in this episode: Google Business Profile Mini-Intensive – Get expert help in optimising your profile for better local search visibility Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines Find Out More About Flourish Socials Don’t forget to subscribe to the podcast for more actionable tips on SEO, website strategy, and business growth! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically. In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing user experience. You’ll learn how to make small yet powerful tweaks that can have a big impact on conversions. Key Takeaways: ✅ AI’s Limitations & Strengths – Understand what AI can and can’t do when it comes to improving your website. ✅ Improve Your Website Copy – Discover how AI can help refine your headlines, calls to action, and messaging for better conversions. ✅ Maximise Your Content – Learn how AI can help you make the most of your existing content, repurpose it, and connect it for better SEO. ✅ Enhance Website Navigation & UX – Use AI to structure your site more effectively, helping visitors find what they need faster. Resources mentioned in this episode: 🎧 Listen to more episodes of The Website Success Show 🎙️ Episode 067: How to Improve Your Website (Even with Limited Time) 🎙️ Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business 🔍 Work with me: Website & SEO Strategy Power Hour If you want your website to bring in more leads and sales, tune in to this episode and take action today! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long , founder of Impact Driven AI , uncover why her website isn’t working for her business—and what she can do to fix it. Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany dive into an SEO audit , breaking down the key areas holding her site back and the simple, practical steps to improve it. Key Takeaways: 🔹 Why a website should work alongside your social presence – and how to avoid disconnects. 🔹 How to check if your site is indexed in Google (and why it matters for SEO). 🔹 The problem with separating sales pages from your main site – and how to fix it. 🔹 Why page speed matters for search rankings (and what’s slowing Brittany’s site down). 🔹 Easy SEO wins – from optimising page titles to structuring content effectively. Resources mentioned in this episode: Google Search Console & Analytics Mini-Course – Learn how to track your website’s performance. Episode 006: Explaining The Difference Between Websites, Sales Pages & Landing Pages – Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO. Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business – How AI can support your website growth. Connect with Brittany Long: 💡 Instagram: @womenthrivewithAI | @impactdrivenAI 💡 Website: Impact Driven AI If your website feels like a hot mess and you’re unsure where to start, this episode is packed with practical insights to help you get found, build authority, and create a site you’re proud to share! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?" Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm. Key Takeaways: ✅ Start with Google Search Console: If you haven't set it up yet, this is your first step! Learn how this tool helps you understand how Google sees your site and reveals opportunities to improve your rankings. ✅ Find Your Low-Hanging SEO Wins: Discover how to use Google Search Console to identify pages that could rank higher with small tweaks—helping you get found in search without needing to start from scratch. ✅ Optimise Your Sales Pages First: Learn why focusing on 'money pages' (like product pages, booking pages, or key services) should be your priority before tweaking other areas of your site. ✅ Make Your Homepage Work Harder: Ensure your homepage acts as a signposting hub, guiding visitors to explore your content, trust your expertise, and take action. Jules also highlights the power of using AI to analyse your homepage , ensuring it's clear, engaging, and conversion-friendly. Resources mentioned in this episode: 🎓 Google Analytics & Search Console Mini-Course – Learn how to set up and use these tools to track your website performance. 💡 Book a Power Hour – Get expert guidance on understanding your website data and finding quick wins for better rankings and conversions. 🔗 Episode022: What To Do If You Don't Know Where To Get Started If you're looking for simple yet powerful ways to make your website work smarter , this episode is for you! Don’t forget to subscribe for more practical SEO and website tips. 🚀 Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother , attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business. Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth. Key Takeaways: Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability. Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening. The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO. Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact. Resources mentioned in this episode: Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility. Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners. Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur. The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives. If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media. Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights. Key Takeaways: What is Podcast SEO? Learn how search optimisation works within podcast platforms and how it differs from traditional SEO. Optimising Your Show Name & Description: Discover why including descriptive keywords in your podcast title can make all the difference in search visibility. The Power of Episode Titles & Descriptions: Find out how to write compelling, keyword-rich episode titles and descriptions that attract more listeners. Podcast Artwork That Stands Out: Understand the importance of readable, attention-grabbing podcast cover art for attracting new audiences. Bringing Traffic Back to Your Website: Learn why having a dedicated podcast page on your website can improve your domain authority and SEO. If you're looking to increase your podcast's reach and make your content work harder for you, this episode is a must-listen! Resources mentioned in this episode: Free SEO for Podcast Checklist – Get the essential steps to optimise your podcast for search. SEO for Podcasts Workshop Replay – Learn how to stand out on any platform with a structured SEO strategy. Don't forget to subscribe to the podcast for more actionable insights on SEO and website success! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites. Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including: Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients. Enhancing the profile with visuals: Adding photos and videos showcasing services, team interactions, and client testimonials. Optimising business categories: Selecting relevant primary and secondary categories to improve search visibility. Regularly updating the profile: Posting updates about services, events, and blog posts to keep the profile active and engaging. Actively seeking and responding to reviews: Encouraging clients to leave reviews and engaging with them to build trust and credibility. This episode offers valuable insights for businesses looking to optimize their Google Business Profile and enhance their online presence. Resources mentioned in this episode: Episode 062: Jules' top three ways to get business that aren't social media Google Business Profile Checklist: Download your free checklist Mini Intensive: Book a session with Jules to optimise your Google Business Profile Ready Steady Websites: Learn more about Jude's services Connect with Jude: Find her on LinkedIn and Ready Steady Websites on Instagram and Facebook Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and online marketing! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

There’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative. What’s covered in this episode: Why social media can feel exhausting – and why it’s not the only way to grow a business How focusing on a website and SEO helps attract people already looking for a solution The key steps to getting started with SEO and increasing visibility How to create content that works long-term instead of disappearing in a feed Resources mentioned in this episode: Episode 2: Why You Don’t Have to Keep Feeding the Algorithm – Why social media isn’t the only way to market a business Episode 28: Exploring Social Media Minimalism – Reducing social media reliance while still growing a brand 033: Social Media vs SEO: Busting The Myths Free Guide: Discover Your Core Topics – A step-by-step guide to defining your key content areas and building topical authority Google Search Console & Analytics Quick-Start Course – Learn how to easily set up Google Search Console and Analytics to track website performance Need help getting your website working for your business? Book a Discovery Call to chat about how Jules can support your business growth. Do you love social media, or are you ready to step away? Leave a comment or text the show. Subscribe for more bite-sized website and SEO insights. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success. Key Takeaways: The Power of Networking and Building Relationships : Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away. Investing in Your Website : Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you. Getting in Front of Other People’s Audiences : Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise. This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media. Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech! Free Beginner's QuickStart Guide to SEO : A simple guide to get started with SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence. Key Takeaways: The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away. Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions. Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business. Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field. If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence. Resources Mentioned in This Episode: Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website. Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website. Episode 051 : How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time. Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales. Freebie: Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode of The Website Success Show , Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility. Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process. Key Takeaways: Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions. Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site. Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement. SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage. Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords. If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today. Resources Mentioned in This Episode: Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide. Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey. Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO. Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram at @SarahMasci . Don't forget to subscribe for more bite-sized SEO and website optimisation insights! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them. Key Takeaways: Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members. Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect with your audience and stand out locally. The Power of Local Search Optimisation: Understand why standing out locally is easier than competing nationally and how to use location-specific content to your advantage. Building and Leveraging an Email List: Explore the importance of growing an email list and nurturing it regularly to boost engagement and sales. Creating Unique Product Pages: Find out why crafting original product descriptions can help your site rank higher and attract local customers. This episode is packed with practical advice to help local businesses unlock the power of their websites and reduce the pressure of constant marketing efforts. Resources mentioned in this episode: Free Beginner's QuickStart Guide to SEO – A simple guide to get started with SEO. Website Consulting – Personalised advice and actionable steps to improve your website and SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys. Key Takeaways: Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites. Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords. Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO. Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings. If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice. Resources Mentioned: Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools. Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals. Visit Katie's Website: Get Katies free Business Planner Connect with Katie Godfrey on Instagram. Subscribe for more bite-sized website and SEO tips to help your business thrive! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules dives into content planning , explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan. Key Takeaways : Your Website as a Content Hub : Discover why your website should be the cornerstone of your content planning and how it helps you build authority and attract the right audience. Core Topics and Subtopics : Learn how to identify your business’s core topics and break them into subtopics to streamline your content strategy. Connecting Content to Your Website : Understand how to ensure that everything you create ties back to your website to build credibility, increase traffic, and boost sales. Creative Ideas for eCommerce and Service Pages : Find out how to make your product and service pages more engaging and aligned with your core topics. Resources mentioned in this episode : Episode 012: Why Creating Content for Your Own Domain is Key to Long-Term Marketing Success Episode 002: Why You Don’t Need to Keep Chasing the Algorithm Episode 009: Why You Need a Content Strategy as Your First Step to Website Success Episode 056: Podcast SEO Audit with Donna Free Guide to Discovering Your Core Topics : Download this free resource and host your own post-it note party to plan your core topics and kickstart your website content strategy. Let’s connect : Share your core topics or text the show using the link below! Don’t forget to subscribe for more insights on optimising your website and SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast . Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space. If you’ve ever wondered how to improve your podcast’s visibility and discoverability, this episode is packed with actionable tips you can use to boost your own podcast performance. What You’ll Learn in This Episode: The importance of Podcast SEO for growing your audience. How to optimise your podcast title and description for better search results. Practical tips for making your podcast cover art more effective. Simple strategies to improve podcast visibility and attract more listeners. Resources Mentioned in This Episode: Free Podcast SEO Checklist – Discover how to optimise your podcast for better search results. Podcast SEO Mini Intensive – Book a focused session with Jules to uncover quick wins for your podcast. Connect with Donna Eade: Visit Donna’s Website. Make sure to subscribe to the podcast for more tips and insights on websites, SEO, and content optimisation! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth. Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence. Key Takeaways: Milestones and Growth : Reaching 2,500 downloads in six months, surpassing initial expectations, and the importance of perseverance in podcasting. Confidence Building : How podcasting has helped Jules overcome perfectionism and grow more confident in her expertise. Non-Social Media Promotion : The effectiveness of networking, email marketing, and SEO for growing a podcast audience organically. Practical Advice for Beginners : Tips for keeping podcasting simple, including using tools like Buzzsprout and Descript. Resources Mentioned in This Episode: Buzzsprout – Try it free for 90 days and start your podcast journey. Descript – A video & audio editing tool to simplify podcast production. Episode 027 – Benefits of Podcasting - 3 Months That Transformed My Business Episode 043 – Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools If you’re considering starting a podcast or want to explore a no-social-media growth strategy, this episode is packed with actionable insights. Free Resources: Beginner's QuickStart Guide to SEO – Start optimising your website today! Don’t forget to subscribe for more bite-sized tips and inspiration to improve your website and SEO! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business. Jules walks Mallory through actionable steps to enhance her profile, including: Adding regular updates to showcase her services and online programmes. Leveraging secondary categories to increase her profile's visibility in local searches. Exploring creative ways to gather reviews while adhering to confidentiality guidelines. Using tools like Pleper and GMB Everywhere to find relevant categories and insights. Updating service areas to reflect her expanded licensing in Connecticut and New York. Jules also shares quick wins for maintaining an active profile with minimal time investment and tips on linking content across platforms to strengthen SEO. If you're looking to improve your local visibility and make the most of your Google Business Profile, this episode is packed with practical advice! Resources Mentioned in This Episode: Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough Google Business Profile Checklist : Download this free guide to ensure your profile is set up for success. Google Business Profile Mini Intensive : Work with Jules to optimise your profile in a hands-on session. Mallory Grimste's Website : Explore Mallory’s therapy services, self-care resources, and online programmes. Don’t forget to subscribe for more actionable tips on SEO, CRO, and building a website that works for you! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this episode, Jules White dives into how she uses AI to streamline SEO tasks for her business. From keyword research to content optimisation, she shares the tools she uses daily, like ChatGPT, Google Gemini, Keywords Everywhere, and KW Finder, to make SEO easier and less overwhelming. She also reflects on her experience testing Sintra.ai’s SEO helper and how it reinforced the importance of combining AI tools with your own expertise. Key Takeaways: AI as a Helper, Not a Replacement: Learn how AI tools can save you time, spark new ideas, and help you focus on what matters most—without replacing your unique knowledge and insights. Simple Steps for SEO Success: Discover the three core steps for SEO—choosing keywords, identifying the right pages, and optimising them—and how AI can support you at each stage. Using AI for SEO Strategy: Get actionable tips on using AI for brainstorming blog ideas, refining meta descriptions, and mapping keywords to your website’s content. If you’ve ever wondered how to get started with AI for SEO or felt overwhelmed by the options, this episode is packed with practical advice to help you take that first step. Resources and Links Mentioned: Episode 009: How to Establish Your Core Topics – Identify the key topics to focus on for your business and website. Episode 047: AI and How it Helps Me in Business and Personal Life – Insights on how AI supports daily business tasks and personal life. Episode 049: AI and How it Helps Me in Business and Personal Life – A continuation of exploring AI’s role in simplifying work and life. Episode 051: How to Use AI for Your Website – Practical steps for using AI to create and optimise website content. Free Beginner's SEO Checklist – Download a checklist to help get started with SEO basics. Keyword Map and Planner – A tool for mapping keywords and optimising pages effectively. SEO Recommendations Mini Intensive – Book a focused SEO audit and walkthrough to improve website visibility. Book A Free Discovery Call – Schedule a call to discuss how to improve your website and SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

In this bite-sized episode, Jules White dives into the ever-popular question: How long should a blog post be to perform well in search engines? Spoiler alert: there’s no one-size-fits-all answer! Jules shares quick, actionable insights into assessing your blog topics and determining the ideal length based on your competition, audience, and goals. Key Takeaways: Understanding Google’s Preferences: Learn how to assess whether your blog topic aligns with what Google expects to rank as articles. Analysing the Competition: Discover why checking the top-ranking articles for your chosen keyword is crucial and how to decide on your blog length accordingly. Strategic Content Creation: Explore why aligning your blog posts with your core topics and linking strategically to related content can boost your website’s authority. If you're looking for ways to make your blog posts more effective and aligned with your business goals, this episode contains actionable tips to help you get started! Resources mentioned in this episode: Book a Discovery Call : Ready to create content that drives results? Let’s chat about your best path to website success and the next steps for your content strategy. Don't forget to subscribe for more bite-sized SEO tips and website strategies! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…