Bloq Marketing | Digital Marketing For Home Services podcast

Bloq Marketing | Digital Marketing For Home Services

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

5 hari yang lalu33:58

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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Bloq Marketing | Digital Marketing For Home Services

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Welcome to Bloq Marketing, the podcast dedicated to digital marketing and growth strategies for home service businesses. Join us as we interview top performers in the Plumbing and HVAC industry, from sales managers to operations leaders, call center pros, and CEOs. Learn how they drive growth, overcome challenges, and lead their teams to success. Whether you're looking to master local SEO, refine your sales process, or build a customer-centric culture, we provide actionable insights and tips to help your business thrive in today’s market. Tune in and discover how to take your home service business to the next level
Bloq Marketing | Digital Marketing
info@bloqmarketing.com
Downey CA, 90240
www.bloqmarketing.com

23 episode

#Entrepreneur #Business #Podcasting Education #Marketing #Eddie #Seo Plumbing #Seo Hvac #Website Development #Digital Marketing #Brand #Social Media Branding

Bloq Marketing | Digital Marketing For Home Services

updated sekitar setahun yang lalu

Beranda serial•Feed

23 episode

#Entrepreneur #Business #Podcasting Education #Marketing #Eddie #Seo Plumbing #Seo Hvac #Website Development #Digital Marketing #Brand #Social Media Branding

Semua episode

Bloq Marketing | Digital Marketing For Home Services

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How Go High Level's CSR Bot Can Reduce Call Center Costs For HVAC Companies 3:43

14 weeks yang lalu3:43

3:43

Send us a text Unlock the potential of AI to transform your after-hours call handling and never miss an important opportunity again. Imagine having a tool that not only manages calls but also effectively connects with your customers, providing a personalized experience that leaves a lasting impression. We'll walk you through utilizing Go High Level, a platform we've expertly navigated for years, to streamline your service calls and enhance your HVAC or plumbing business. This episode is a treasure trove of insights on setting up an AI chatbot that integrates seamlessly with your CRM system, promising significant savings by converting costly leads into appointments. Join us as we showcase the real-time magic of this AI chatbot, offering a step-by-step guide to optimizing your customer interactions. Discover how this cutting-edge technology can revolutionize your business operations, all while keeping your communications organized. Whether you’re looking to improve your service efficiency or boost your bottom line, we provide the tips and tricks to harness Go High Level like never before. Don’t miss out on this opportunity to elevate your business and see why staying organized is crucial to reaping the full benefits of this innovative tool. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Using AI to Reactive Cold Plumbing & HVAC Lead with Go High Level 2:26

14 weeks yang lalu2:26

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Send us a text Unlock the secrets of successful remarketing with GoHighLevel as we promise to enhance your re-engagement strategies. Our latest episode features an insightful conversation on tailoring your audience triggers, utilizing pipelines, and crafting email campaigns that bypass spam filters. With a focus on open estimates, service flips, membership agreements, and the crowd-favorite mini splits, we share techniques to keep your communication personal, relevant, and compelling. Our guest expert offers practical tips on setting up workflows that maintain customer interest, including the effective use of drip mode and the integration of call-to-action strategies that drive results. Discover how to transform your customer engagement approach with smart logic and internal notifications that ensure a seamless experience for your audience. You'll gain valuable insights into optimizing your remarketing campaigns, including easy opt-out options and personalized content that resonates with your customers. With a behind-the-scenes look at workflow management and audience segmentation, this episode is packed with actionable advice. Tune in to harness the power of GoHighLevel and elevate your marketing game with strategies that captivate and convert. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Lead Generation with Go High Level For HVAC & Plumbing Companies 2:26

14 weeks yang lalu2:26

2:26

Send us a text Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com

Bloq Marketing | Digital Marketing For Home Services

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Revolutionize Your Home Services Brand: Marketing Beyond PPC & SEO 18:07

18 weeks yang lalu18:07

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Send us a text Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com

Bloq Marketing | Digital Marketing For Home Services

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Digital Strategies for Home Services | A Bloq x Success Kings Podcast 37:39

18 weeks yang lalu37:39

37:39

Send us a text Imagine transforming your HVAC or plumbing business into a powerhouse of productivity and customer satisfaction, even in the face of rising lead acquisition costs and stiff competition. Discover how aligning your team with core values and utilizing cutting-edge technology, like AI, can give your company a competitive edge. Sal and Eddie Santos tackle these pressing issues and more, sharing actionable strategies to turn your staff into high-impact players, ensuring your external marketing stands out amidst market saturation. By the end of this episode, you'll be equipped with insights to navigate the industry's evolving landscape, armed with both internal and external strategies to conquer the challenges of 2024. As the winds of change blow through the HVAC and plumbing sectors, understanding the impact of AI and technology integration becomes crucial. We explore how fresh entrepreneurial minds are leveraging AI to not just keep pace but to set the pace in client engagement and brand integrity. With a focus on enhancing customer experience and retaining top talent through the right tools and platforms, we uncover opportunities for growth amidst the industry's challenges. Learn how to build trust with consumers who've shifted their buying behaviors post-COVID, and see why fast adaptation and positive customer interactions are key to thriving in this dynamic market. Join us for a transformative discussion that promises to elevate your business strategies in the year ahead. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Capitalize on Energy-Efficient Trends in HVAC Marketing 10:45

18 weeks yang lalu10:45

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Send us a text Is your marketing budget feeling like a leaky bucket, pouring out dollars without bringing in quality leads? Discover the revolutionary strategy that could turn your HVAC business around. We promise you'll walk away with actionable insights from Block Marketing's innovative two-pronged funnel approach, transforming one-time buyers into brand advocates. Explore the immense power of nurturing existing relationships and the surprising potential of word-of-mouth marketing for sustainable growth. Uncover a hidden gem in the HVAC marketing world: mini splits as a goldmine for targeting energy-conscious consumers. We'll share how focusing on these units can lower your customer acquisition costs dramatically, setting your business apart as a premium option. Learn to captivate your ideal audience with striking visuals and persuasive ad copy, leveraging high-quality brands like Daikin and Mitsubishi to speak to discerning homeowners. Don't miss this chance to position your company as the expert choice in a crowded market and see tangible results. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Strategic SEO Tips for Smarter Web Development 18:29

18 weeks yang lalu18:29

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Send us a text Unlock the secrets to transforming your website's performance and security like never before! Get ready to explore the intricate world of responsive design, as we reveal how CSS media queries can revolutionize user experience across different devices. We'll take you behind the scenes of our team's brainstorming session, where we tackle the common frustrations of slow-loading websites. Even a mere second's delay can impact conversions, and we're here to share strategies to overcome bottlenecks like large image files and inefficient code. Plus, learn how resource allocation is key to long-term optimization. This episode is packed with practical insights and real-world examples that will elevate your website development skills, whether you're a seasoned pro or just starting out. But that's not all. We also shine a spotlight on the often-overlooked aspects of website performance and security. Discover the vital role of email security with DMRC and SPF records, ensuring your emails don't get lost in the void. We'll share how renaming image files with relevant keywords can boost your SEO game, proving that small details matter. Our discussion emphasizes the importance of creating repeatable systems—think of it as crafting a business recipe book that ensures consistency and success. Join us as we share valuable tips and stories that will equip you to build better websites and foster a growth mindset in all your projects. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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AI & Human Touch: Transforming Content for Maximum Impact 9:19

18 weeks yang lalu9:19

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Send us a text Unlock the secrets behind a digital marketing agency's success as we uncover their unique strategies for creating impactful content. How do they turn an ordinary YouTube video into engaging blog posts and social media snippets? Dive into the world of content repurposing with us and learn how meticulous human oversight ensures quality while leveraging AI tools like ChatGPT. We'll also explore the agency's tailored approaches to local SEO for an HVAC company and visually stunning campaigns for plumbing services. Discover the innovative techniques that transform content distribution into a dynamic ecosystem, broadening reach and maximizing impact. Beyond strategies and tools, we take a closer look at the human element that fuels this agency's growth. Understand how clear structures, defined roles, and consistent feedback create a harmonious team environment that prioritizes client success. Listen as we discuss the importance of client-centricity and relationship building, along with the delicate balance between technology and a human touch. With an unwavering commitment to real results and a growth mindset, this agency's playbook offers invaluable insights for anyone eager to excel in the digital marketing realm. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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SEO Tactics to Transform Your Plumbing Presence 13:36

20 weeks yang lalu13:36

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Send us a text Ever wondered if Google can actually read your mind? It may feel like magic when your search for a hot shower turns into a page filled with local plumbers, but it's all about the science of SEO. In this episode, we explore the strategies that elevate businesses to the top of your search results. Join us for an eye-opening conversation between an SEO agency and Pipe Masters, a plumbing and HVAC company ready to redefine their digital presence. We'll uncover the ambitious blueprint to propel Pipe Masters from a local favorite to a dominant force in the online world, making them the obvious choice for plumbing services in their area. Discover the multi-pronged approach that sets the foundation for digital success, likened to a sturdy three-legged stool. First, content takes center stage—from engaging blog posts and customer reviews to unique podcasts that capture attention. Learn how backlinks act as digital endorsements, elevating Pipe Masters' credibility in Google's eyes. By mastering the art of online popularity, they've set the stage to break through search rankings and change the game for local businesses today. Tune in to learn how this transformation is anything but typical, promising insights that can make or break a business in the digital age. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Unlocking the Content Multiplier Effect for Marketers 12:24

20 weeks yang lalu12:24

12:24

Send us a text Unlock the secrets of transforming a simple meeting into a powerhouse of content creation with the "content multiplier effect." Can you imagine a casual chat about a plumbing promotion turning into a vibrant podcast episode, a blog post, and even a video? Our latest episode reveals how AI is revolutionizing content marketing strategies, doubling your reach without doubling your workload. We also highlight the significance of translating content to Spanish, strategically expanding its impact through a perfect blend of AI tools and professional translators to ensure cultural resonance and SEO effectiveness. Get ready to embrace the fast-paced world of digital marketing with a spirit of innovation. We delve into the importance of small wins to build momentum and how being adaptable and open to continuous learning can redefine your marketing journey. Connect with fellow marketers and tap into a wealth of AI resources, while understanding the dynamic nature of the digital world. As we wrap up, we underscore content marketing as not just a task, but a journey of exploration, innovation, and deep engagement. Listen along and prepare for a future filled with exciting possibilities and continuous growth. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Turning Plumbing Repairs into Trust: A Client-Centric Approach 6:47

20 weeks yang lalu6:47

6:47

Send us a text Unlock the secrets to transforming a simple plumbing fix into a lifelong customer relationship in our latest episode featuring insights from the Successful Contractor's hit YouTube video. What if your next clogged drain could be the start of a fruitful business connection? Join us as we explore how one contractor uses his expertise and exceptional communication skills to turn a mundane repair into an opportunity for trust-building and client education. Discover how he tackles potential costs upfront with radical transparency, empowering customers to feel in control and secure with their investments. This isn't just another plumbing job—it's a masterclass in customer experience. Learn how the contractor uses the power of storytelling with a clever tree analogy to explain complex plumbing systems. He reframes the service call into a collaborative adventure, inviting clients to engage in the process and understand the bigger picture. By prioritizing the client’s best interest and focusing on relationship-building, he creates a business model centered on repeat clients and referrals. Tune in to find out how you too can incorporate these strategies into your business for lasting success. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Plumbing Sales Secrets: Upselling Water Heaters & Empowering Consumer Choices 9:52

20 weeks yang lalu9:52

9:52

Send us a text Unlock the secrets of plumbing sales as we reveal the intricate tactics used by seasoned plumbers to upsell water heaters, from simple tank replacements to luxurious tankless systems. Ever wondered how plumbers make those higher-priced options irresistible? Join us as we dissect the language and strategies that tug at emotions and highlight future savings, all while navigating the world of rebates and household-specific recommendations. We'll expose how the perception of need is cleverly crafted to steer you toward big-ticket purchases, ensuring you're equipped with insider knowledge to see through the sales pitch. Empowerment through education is at the heart of our discussion on consumer awareness. Discover how speaking the same language as your home repair professional can transform your interactions and protect your wallet. We'll guide you on how to ask the right questions and challenge proposed solutions, ensuring they align with your personal needs, not just the professional’s profit margin. Stay tuned as we propose a captivating series that will peel back the layers of trade secrets in home repairs, proving that informed consumers are confident consumers, ready to make decisions that truly serve their best interests. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Amplify Your Reach with the Content Multiplier Effect | Innovative Strategies in Content Marketing 12:24

20 weeks yang lalu12:24

12:24

Send us a text Discover the secret to amplifying your content's reach with the innovative "content multiplier effect." We promise you'll learn how a savvy marketing team transforms a single piece of content into an arsenal of multimedia formats, from podcasts to social media snippets. Our discussion reveals how they ingeniously turned a routine plumbing meeting into an engaging podcast, utilizing AI to capture the essence of natural dialogue. This episode delves into their strategy of translating content into different languages, like Spanish, to connect with broader audiences. By strategically extending their reach, they master the art of working smarter, not harder, to meet diverse audience needs. In a rapidly changing digital landscape, embracing small wins and continual learning is paramount. We emphasize the wealth of resources available—from cutting-edge tools to networking with fellow marketers—and how these can propel your marketing efforts. Hear how adaptability and experimentation are keys to future success in content marketing. This enlightening conversation encourages you to think outside the box, have fun with new challenges, and continuously explore the vast opportunities for growth and innovation. Join us in this inspiring journey to enhance your marketing prowess and push the boundaries of your content strategy. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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The Power of Automation to Cut Costs and Enhance Customer Engagement 22:18

20 weeks yang lalu22:18

22:18

Send us a text Unlock the secrets to thriving in the HVAC industry with insights from our special guest, Eddie, as he reveals how diversification and strategic pivots can revolutionize your business approach. Curious about how to stabilize your revenue outside the sizzling summer months? Eddie discusses the rising challenges in customer acquisition due to skyrocketing advertising costs on platforms like Yelp and Google and offers a compelling case for branching into plumbing services. Learn how integrating this less seasonal service can create a more reliable income stream, whether you choose to dip your toes in with drain calls or dive in headfirst. But that’s not all—we also explore the transformative power of marketing automation. Eddie sheds light on tools such as Marketing Pro and Logic, which can streamline your processes and bring down customer acquisition costs. Gain practical strategies for enhancing customer engagement and lead management by blending traditional methods with cutting-edge technology. Plus, discover how maintaining accurate client information and offering personalized follow-ups can boost customer loyalty, especially with enticing membership perks. Don't miss this deep dive into the strategies that can future-proof your contracting business. Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

Bloq Marketing | Digital Marketing For Home Services

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Systematic approach to SEO Plumbing 7:44

20 weeks yang lalu7:44

7:44

Send us a text This Podcast outlines a strategy for improving a company's search engine optimization (SEO), focusing on creating high-quality content, optimizing for voice search, and targeting specific customer groups. Explanation : The Podcast is structured like a study guide about a company's SEO strategy. It seems like someone is taking notes on how to improve their company's online presence, particularly for their plumbing and HVAC clients. They're concerned about inconsistencies in the work quality and want to standardize their approach using templates and specific procedures. The strategy emphasizes creating content through videos and podcasts, then transcribing these into blog posts and sharing them across different platforms. They also want to improve their website by creating landing pages tailored to specific cities and services. A key goal is to rank higher in search results for "SEO company" within their local area, Downey, to attract more clients. The speaker believes that specializing in specific niches like plumbing and HVAC, while also utilizing AI tools and freelance expertise, will lead to their company's success. Key Terms : SEO (Search Engine Optimization) : The process of making a website appear higher in search engine results, leading to more clicks and traffic. Imagine trying to get your lemonade stand to the top of Google Maps so people can easily find you! Landing Pages : Specific pages on a website designed to convert visitors into customers. Think of this as the online equivalent of a sales brochure for a particular service. Voice Search Optimization : Optimizing content for searches made through voice assistants like Alexa or Siri. This means using natural language and answering specific questions that someone might speak aloud. AI-Generated Content : Content, like text or images, created by artificial intelligence programs rather than humans. Niche Specialization : Focusing on a particular area of expertise or target market. Instead of selling everything, it's like being known as "the best shoe store for marathon runners." Bloq Marketing | Digital Marketing info@bloqmarketing.com Downey CA, 90240 www.bloqmarketing.com…

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