On Good Authority: Publishing The Book That Will Build Your Business podcast

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Unlocking Your Hidden Genius: How to Harness Your Innate Talents with Betsy Wills & Alex Ellison | Ep. 289 32:08

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Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

On Good Authority: Publishing the Book that Will Build Your Business

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There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

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On Good Authority: Publishing the Book that Will Build Your Business

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507 episode

#Business #Careers #Launch #Books #Storytelling #Books and Writing #Booklaunch #Anna David #Entrepreneur #Marketing #Authors #Bestsellingbooks

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On Good Authority: Publishing the Book that Will Build Your Business

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Remaining Behind-the-Scenes with 16-Time NYT Bestselling Author Hilary Lifton 40:48

18 weeks yang lalu40:48

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Hilary Lifton is not one to boast, and I write that with more understatement than you can imagine. I was introduced to her recently at a party by someone who said she was a big ghostwriter. When I asked her about her career, she mentioned working on a self-help book. It was only when I Googled her later that I learned she has written 16 New York Times bestsellers and is one of the most sought-after ghostwriters alive. (While she chooses not to name her bold-faced clients, you can find out who some of them are by going to her site .) I've never had such an interesting conversation about ghostwriting and I challenge you that you've probably not heard one. I know that's setting expectations quite high but I'm ready to meet them!…

On Good Authority: Publishing the Book that Will Build Your Business

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Using Beta Readers Who Disagree with Your Premise with Arlina Allen 33:40

19 weeks yang lalu33:40

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Arlina Allen is a force in the recovery movement. Sober for over 30 years, she's been releasing episodes of her top 1% podcast, ODAAT Chat , for over eight. She's also been working on a book for almost that long—and now it's finally here! The 12-Step Guide for Skeptics: Clearing Up Common Misconceptions of A path to Sobriety is out now and for it, she showed her book-in-progress to people who not only didn't agree with what she was writing but who actually disagreed. In this episode, we talked about her process, how she realized that her original idea for the book was more an article than a book and the way her podcast set her up for book sucess.…

On Good Authority: Publishing the Book that Will Build Your Business

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How a Book is the Gift That Keeps on Giving with Dr. Doug Brackmann 36:39

20 weeks yang lalu36:39

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Dr. Douglas Brackmann isn't like anyone else you meet. He's far more intense and brilliant—the kind of person you find yourself telling your deepest and darkest secrets to when you had just planned to ask him about the weather. The author of Driven: Understanding and Harnessing the Genetic Gifts Shared by Entrepreneurs, Navy SEALs, Pro Athletes, and Maybe YOU , Brackmann is revered among top entrepreneurs. And while he admits that he already had "disciples" before publishing Driven , the book still radically transformed his practice, career and life. \Although the tips he provides about building authority with a book are priceless, I was even more intrigued. by how much credibility he says the book has given him (even though he already has two PhDs!) Listen and get inspired. And if you relate to what he says about being a driven person...A) I feel your pain and B) there are many ways to work with Brackmann on that. Find out what they are by going here . (BTW: I was on his podcast a few months ago. You can hear that here .)…

On Good Authority: Publishing the Book that Will Build Your Business

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Why the Ex-CEO of a $550 Million Company Did a Book Now with Erika Badan Ayers 25:34

25 weeks yang lalu25:34

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Erika Ayers Badan calls herself a “token CEO”, the rare female employee in the highest rank of a bro-roar sports and new media culture—specifically, at Barstool Sports, which she took from a rough-and-tumble sports and betting brand and turned it into a $550 million juggernaut with more than 5 billion monthly video views and 225 million followers. In her book, Nobody Cares About Your Career: Why Failure Is Good, The Great Ones Play Hurt, and Other Hard Truths , she talks about all that and more. And in this podcast episode, she discusses why she decided to do a book at this point in her career, how it serves as a “receipt” for what she’s done and how she truly doesn’t give an f what other people think.…

On Good Authority: Publishing the Book that Will Build Your Business

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Why People Lose Steam on Their Books with Jill Ishkanian 43:28

26 weeks yang lalu43:28

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It’s truly a crime that there’s no TV series about Jill Ishkanian. The lone female tabloid reporter in a sea of men, Ishkanian has been raided by the FBI, exonerated Meghan Markle and been late to a lunch date with me because she thought she saw Kevin Costner driving. And those are just three of dozens of fascinating facts! Yet, despite the fact that she’s been technically employed as a writer for decades and knows she has a hell of a story to tell, she’s been stalled on writing her book. Why is that? And how can we—yes, the collective we—help her? It’s all in this episode.…

On Good Authority: Publishing the Book that Will Build Your Business

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How Book Publishing Is Evolving with Agent Mark Gottlieb 37:41

27 weeks yang lalu37:41

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While Mark Gottlieb has agenting in his blood—he’s a second generation lit agent—he’s not your typical agent. He doesn’t specialize in any particular genre but bounces between fiction and nonfiction, with some children's books and graphic novels in between. And though he works with the Big Five publishers, he’s open-minded when it comes to self-publishing and the new wave of publishing. In this episode we talked about how being a writer requires audacity, how tough it is to make a living as an author without a side profession and how most people don’t even know what a lit agent is, among many other topics.…

On Good Authority: Publishing the Book that Will Build Your Business

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Boost Your Business by Sharing Your Story (Solo Episode) 22:33

38 weeks yang lalu22:33

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Here's a special release for you: the keynote I recently gave at a mastermind that encompasses so much of what I know to be true about coming up with your book idea. It's short but sweet. Enjoy! FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM .

On Good Authority: Publishing the Book that Will Build Your Business

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How to Use Instagram Reels to Blow Up Your Book with Erin Lee 37:14

39 weeks yang lalu37:14

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You know that kindergarten teacher we all wish we'd had? That's Erin Lee. But part of what makes us all wish she'd been our teacher is the fact that in addition to being a teacher, she's an award-winning children's book author. Still, as we discuss quite a bit around here, being an amazing author doesn't always guarantee book sales. But Erin HAS sold thousands of books. So how has she done it? Well, she started dressing up as her five-year-old students to create engaging Instagram reels. These relatable and humorous videos have since fostered a thriving online community where Erin shares educational content, entertainment and promotes her books. I was actually interviewing Erin for my other podcast when I realized the information she was sharing was such book publishing GOLD that I had to switch gears and release it on this long-neglected feed. In this episode, she breaks her IG strategy down piece by piece. So good, so tactical. She actually makes Instagram sound fun AND useful. When have you last heard it described that way?…

On Good Authority: Publishing the Book that Will Build Your Business

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The State of Publishing Today with Kevin Anderson 26:04

49 weeks yang lalu26:04

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Kevin Anderson never meant to get into the publishing business after growing up in a small town in Canada before getting his PhD and graduating summa cum laude from Harvard and starting a tutoring company . Nevertheless, that tutoring company transitioned into what is now a massive publishing company that employs 30 writers and editors that have collectively worked on over 200 New York Times bestselling books and sold over 100 million copies of books by people like Brene Brown, Simon Sinek and Jen Sincero. How juicy was our conversation about the state of publishing today? Well, in case you hadn't noticed, I stopped releasing new episodes of this podcast! But when I stumbled into this chat with Kevin, I realized it was too good to keep to myself. So please enjoy! FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM .…

On Good Authority: Publishing the Book that Will Build Your Business

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How to Get Your Book Everywhere with Annabelle Gurwitch 43:34

1 year yang lalu43:34

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Annabelle Gurwitch is an actress, activist, and the author of the New York Times bestseller and Thurber Prize finalist I See You Made an Effort . Her other books include: Wherever You Go, There They Are, and You Say Tomato, I Say Shut Up (coauthored with Jeff Kahn). She was the co-host of Dinner & a Movie on TBS and has appeared on NPR, The Today Show, CBS Early Show, Real Time with Bill Maher, PBS, and numerous CNN and MSNBC programs. Her essays and satire have been featured in The New Yorker , The New York Times , The Wall Street Journal , The Los Angeles Times, AARP, Real Simple, Prevention, The Los Angeles Book Review, The Daily Beast, Time, Next Tribe, Lenny Letter, Hadassah and The Hollywood Reporter , among other media outlets. She's also an extremely methodical (she might say obsessive compulsive?) person—one who starts planning her launch as she comes up with the book concept. And she works it—making lists, checking them way more than twice, reaching out to people she knows and doesn't know and ultimately making it so that her books have no option but to be successful. If you want practical steps on how to prepare both emotionally and literally for a release, this episode is packed with tips, tactics and other t-words! FOR MORE ABOUT WHAT MY COMPANY, LEGACY LAUNCH PAD, DOES, GO TO WWW.LEGACYLAUNCHPADPUB.COM…

On Good Authority: Publishing the Book that Will Build Your Business

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Make Sure You Write the Right Book with Dave Chesson 47:36

1 year yang lalu47:36

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Dave Chesson is the creator of Kindlepreneur.com , a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers. But that's the official bio stuff. The stuff that really matters, at least to me, is that he is the wisest person out there today when it comes to successful indie publishing. Basically, he does the work so that the rest of us can utilize his techniques and systems. You can read the full transcript of our conversation below but the main takeaways are this: if you want to successfully launch a book, start your launch work the day you start writing; to cut down on haters, show readers you're human; and the right keywords and categories on Amazon can make the difference between bestsellerdom and obscurity. Enjoy this episode and by all means, employ the techniques! FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM .…

On Good Authority: Publishing the Book that Will Build Your Business

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Get Your Book in Stores with Ashlea Hearn 33:08

1 year yang lalu33:08

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Ashlea Hearn is not only a 1st Lieutenant in the Army Reserves but also the author of Genesis Mortalis, Book 1 of the Take It Trilogy . We met when she reached out to me about the upcoming release of that book. But here's what's relevant: by that point, I had noticed this lovely person named Ashlea Hearn reviewing me wherever she could—different books, this podcast, on Google...everywhere. But here's what I really noticed: she wasn't just slapping a review up there in order to "do the right thing" but crafting thoughtful, in-depth analysis that showed she really had taken in and appreciated the work. (Her review of Party Girl still comes up as "Most Relevant," which is Amazon speak for "the most thoughtful one.") Because of all this, not only was I delighted to speak to her about her book but when she declared me her "mentor," I happily took on the role. And it's been nothing but rewarding as I've watched her jump into life and authorhood with enthusiasm and gumption. Then, like the amazing mentee she is, she flew out for a book party I had for one of my clients and made so many friends that when I showed up for breakfast the next morning to meet some, she was there! So that's our back story. Here's her back story. She started writing as a little girl because it was a fascinating escape from what she considered to be a mundane life of a girl from the Midwest. At an early age, she fell in love with the suaveness of James Bond, the action of Mission: Impossible , the gore and badassery of Kill Bill: Volume 1 and the relatable female characters of Totally Spies!— all of which influenced the Take It book series. Listen in on this chat between a mentee and a thoroughly delighted mentor! FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM !…

On Good Authority: Publishing the Book that Will Build Your Business

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Make Sure Your Readers Can Afford You with Scott Duffy 35:07

1 year yang lalu35:07

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Scott Duffy is an entrepreneur and business strategist who's listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance. 'But that's not why I brought him on the pod. I brought him on because he's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more. In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster. FOR MORE ABOUT THE POD AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM…

On Good Authority: Publishing the Book that Will Build Your Business

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What It's Like to Be Chosen by Oprah with Greg Behrendt 38:43

1 year yang lalu38:43

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Greg Behrendt is the #1 New York Times best-selling co-author of He’s Just Not That Into You and It’s Called A Breakup Because It’s Broken. He's appeared on every TV show known to man, including Oprah, The Tonight Show and The Today Show , is a life long standup comedian and co-hosts the relationship podcast Don't Take Bullshit From Fuckers . He's also a life and writing coach , who can walk you through exactly how to write a book like his—as well as how to survive any adversity that comes your way (he's in recovery from addiction and has beaten cancer twice). In this episode, we talk about what happens when the publishing dream that wasn't even your publishing dream comes true, how to handle being categorized as "that guy" after runaway success and how becoming Oprah's obsession for a brief time doesn't mean you're set for life. FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM .…

On Good Authority: Publishing the Book that Will Build Your Business

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Use Your Book to Build Your Brand with Katie DePaola 37:34

1 year yang lalu37:34

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Katie DePaola is an author, speaker, entrepreneur and the founder of Inner Glow Circle, a company dedicated to helping women entrepreneurs find their glow and live purpose-driven lives. But most relevantly for our show, she is the author of At Least You Look Good: How to Glow Through What You Go Through, the latest release from Launch Pad Publishing. The book is part memoir, part self-help and all love; it's Katie's story about surviving Lyme disease and her brother's death by overdose while building her multi-million dollar business. WANT MORE INFO ON THE POD AND OTHER STUFF? GO TO WWW.ONGOODAUTHORITYPOD.COM…

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