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316 The Real Deal: Authenticity
Manage episode 237096606 series 2518900
The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry will even summon the courage to tell of his riveting childhood disillusionment after ordering a family of Sea Monkeys from a comic book.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-27.mp370 episode
Manage episode 237096606 series 2518900
The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry will even summon the courage to tell of his riveting childhood disillusionment after ordering a family of Sea Monkeys from a comic book.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-04-27.mp370 episode
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