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402 Buzz
Manage episode 237096598 series 2518900
Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He’ll also explore the ancient art of the “shill”- and how it’s finding new life on the Internet.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100110_25614.mp370 episode
Manage episode 237096598 series 2518900
Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He’ll also explore the ancient art of the “shill”- and how it’s finding new life on the Internet.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100110_25614.mp370 episode
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