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Secret Sauce of ByteDance’s Massive Boom with Matthew Brennan, Book Author of “Attention Factory; The story of TikTok and China’s ByteDance”

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Konten disediakan oleh Orbit Startups. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Orbit Startups atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Today, we invite one of our special friends Matthew Brennan, author of “Attention Factory; The story of TikTok and China’s ByteDance”. He is often featured in global media and has delivered presentations on Chinese digital innovation to global firms such as Google, Tencent, DHL, etc. Having monitored the Chinese tech ecosystem closely for a number of years, Matthew is well-positioned to answer our questions, dig deeper into ByteDance’s remarkable success, and share his insights on the mobile-tech environment in the East and West. We will also discuss the digital marketing schemes partaking in all startups and all kinds of business sizes. Last but not the least, some key insights on future tech innovations that can be observed from the ByteDance case.

You can find the book on Amazon: https://www.amazon.com/Attention-Factory-TikTok-Chinas-ByteDance/dp/B08L3NW6VM/

Show Notes:

02:09 Introduce Matthew Brennan

03:20 Why ByteDance is able to build a global product, TikTok

05:57 TikTok, the product and technology

09:42 TikTok’s from-zero-to-one journey

16:30 TikTok’s monetization model and their new initiatives

22:20 Lessons from the success of ByteDance

30:40 Contact Matthew

Many thanks to our guest Matthew Brennan; host Ryan Shuken; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

Share, subscribe, review, enjoy!

To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group invitation.

Follow us on LinkedIn: https://www.linkedin.com/company/asia-startup-pulse

Email us: team@chinastartuppulse.com

  continue reading

180 episode

Artwork
iconBagikan
 
Manage episode 287727424 series 1402108
Konten disediakan oleh Orbit Startups. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Orbit Startups atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Today, we invite one of our special friends Matthew Brennan, author of “Attention Factory; The story of TikTok and China’s ByteDance”. He is often featured in global media and has delivered presentations on Chinese digital innovation to global firms such as Google, Tencent, DHL, etc. Having monitored the Chinese tech ecosystem closely for a number of years, Matthew is well-positioned to answer our questions, dig deeper into ByteDance’s remarkable success, and share his insights on the mobile-tech environment in the East and West. We will also discuss the digital marketing schemes partaking in all startups and all kinds of business sizes. Last but not the least, some key insights on future tech innovations that can be observed from the ByteDance case.

You can find the book on Amazon: https://www.amazon.com/Attention-Factory-TikTok-Chinas-ByteDance/dp/B08L3NW6VM/

Show Notes:

02:09 Introduce Matthew Brennan

03:20 Why ByteDance is able to build a global product, TikTok

05:57 TikTok, the product and technology

09:42 TikTok’s from-zero-to-one journey

16:30 TikTok’s monetization model and their new initiatives

22:20 Lessons from the success of ByteDance

30:40 Contact Matthew

Many thanks to our guest Matthew Brennan; host Ryan Shuken; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

Share, subscribe, review, enjoy!

To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group invitation.

Follow us on LinkedIn: https://www.linkedin.com/company/asia-startup-pulse

Email us: team@chinastartuppulse.com

  continue reading

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