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Season 5, Ep. 2- David Schonthal: The Human Element: Overcoming the Resistance That Awaits New Ideas
Manage episode 307300669 series 1947675
This episode is about the friction we face as innovators. Jeff is joined by David Schonthal, Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, and co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas. Jeff and David discuss the headwinds that stand in the way of innovation; the four frictions that, unless overcome, will prevent new ideas from succeeding. We’re hard-wired as humans to focus on new product features and functions. While important, Jeff and David had a rich conversation about the inevitable friction and resistance that innovators inevitably face when designing and bringing new ideas to market. We all face friction; David offers a creative roadmap to get past it.
101 episode
Season 5, Ep. 2- David Schonthal: The Human Element: Overcoming the Resistance That Awaits New Ideas
Manage episode 307300669 series 1947675
This episode is about the friction we face as innovators. Jeff is joined by David Schonthal, Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, and co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas. Jeff and David discuss the headwinds that stand in the way of innovation; the four frictions that, unless overcome, will prevent new ideas from succeeding. We’re hard-wired as humans to focus on new product features and functions. While important, Jeff and David had a rich conversation about the inevitable friction and resistance that innovators inevitably face when designing and bringing new ideas to market. We all face friction; David offers a creative roadmap to get past it.
101 episode
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