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#63 When others Zig, it’s time to Zag
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We have all seen the stats More than 8.5 million Brits are actively moderating their drinking while over 20 percent of the UK adult population doesn’t drink at all. Then when you look at those aged 18 to 25, this number hits around a quarter. Women over 50 – are even higher.
Like others, you’ve tried a few of the alcohol-free beers out there or are even making one or two of you own. But what you’ll admit only to yourself late at night when no one else is around, they just don’t taste as good as real beer.
Which leaves you wondering: Is there a law out there requiring an alcohol-free alternative to beer to try and copy the taste of beer because that is what everyone is doing. Surely there has to be a better way.
In this episode we’ll hear from Jerry Goldberg who thinks he’s created the perfect solution with Zag. But even he’s the first to admit, it’s quite tricky to be something completely different.
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