EP022 | What Big Clients Want From Agencies

Bulletproof Agency Network Podcast

EP022 | What Big Clients Want From Agencies

http://bulletproofagencynetwork.com/

@BulletproAgency

Bulletproof Agency proudly presents this podcast

Join us for another live recording from Prolific North Live 2018, as our panel looks at getting those big clients through understanding their needs. Daniel Nolan (The E Word) and Jason Byrne (Urban Splash) look at the big ticket clients that fit with your business as Steve Kuncewicz (BLM) chairs.

Topics covered in this episode:

• The importance of having a portfolio and creating a reputation.
• What a relationship that benefits you and the client looks like.
• How to trade on reputation and chemistry.
• Collaboration Vs taking the work away and executing it independently.
• Finding the balance between sticking to a brief and being flexible, without moving the goalposts around too much.
• Training your client how to be a good client .
• The importance of variety, and not letting big clients leave you overexposed.

Guest Bios

Steve Kuncewicz

Steve Kuncewicz is a Partner in the Business Advisory Team at BLM In Manchester. Specialising in Intellectual Property, Media, Social Media and Privacy Law with nationally-recognised niche expertise and experience in the creative, digital, social media and technology sectors, Steve is published author and regular media commentator on these issues to outlets including the BBC, Sky News and Russia Today.

Website: https://www.blmlaw.com/

Twitter: @SteveKuncewicz

Dan Nolan

Daniel Nolan is managing director of theEword, one of Manchester’s leading independent digital agencies. The agency specialises in working with lifestyle and leisure brands to drive awareness, consideration and purchase intent. Daniel is the co-chair of pro.manchester’s creative committee, the chairman of the Manchester Publicity Association and has previously been recognised as the Digital, Media or Creative Professional of the Year at the Made In Manchester Awards. He is a passionate ambassador for Manchester and the North West’s creative, digital and media industries and has hosted and spoken at conferences and events for the likes of pro.manchester, the Chartered Institute of Public Relations, Salford Media Festival, the MPA, Manchester Metropolitan University and many more. Working with Manchester Metropolitan University, Oldham College and the UTC @ MediaCity, Daniel is also a leading figure locally in setting the agenda for training and retaining the best creative, digital and media talent in the city.

Website: https://www.theeword.co.uk/

Twitter: @iamdanielnolan

Jason Byrne

Jason Byrne is Head of Digital at award winning regeneration company Urban Splash where he’s tasked with the design and infrastructure of the Group’s suite of websites including the main Urban Splash residential and commercial sales portal, something which is being completely redeveloped under Jason’s direction in Spring 2018. Formerly the company’s digital designer, a role he also held at MMP Global, he assumed the Head of Digital role last year having been with the company since 2010.

Website: http://www.urbansplash.co.uk/

Twitter: @jkbyrne

Presenter Bio

A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.

Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across

Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.

Website: http://www.andyjohnson.tv/

Twitter: @AndyPJo1

Thanks for coming along and we hope you enjoyed listening as much as we enjoyed putting it all together. Please subscribe to our podcast for more great insights from more great people.

Next Episode

Join us next time when we’ll be back on the Finance Theatre Stage at Prolific North Live 2018 to discuss handing over the reins when you move on from your business and on to your next venture. Tune in, we’ll see you there.