Overcoming Likeability In Sales

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When salespeople get desperate, they really turn on the charm. Unfortunately, buyers can smell it a mile away and it shuts down more sales opportunities than it creates. To learn how we can overcome the need to be likeable in how we sell while still serving our prospects, we sat down with Douglas Cole, author of The Sales MBA. He shared a simple system to ensure we keep prospects - instead of ourselves – the center of attention!

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